01 Industry overview
The revenue management hotel industry at a glance
The hotel revenue management and pricing-analytics market is estimated at $4.5 billion in 2025 and is expanding as hotels adopt automated, AI-enabled pricing and profit-optimization tools.
- $4.5B[26]
- Market size, 2025
- 12.6%[26]
- Forecast CAGR, 2025–2034
- 23.7M[31]
- Global hotel rooms, 2025
- 50%[60]
- Hotels using RMS, 2025
- Market size
- The global hospitality revenue management and pricing analytics market was estimated at $4.5 billion in 2025. The category includes hotel revenue-management software, pricing analytics, forecasting, inventory optimization and related commercial tools.[26]
- Forecast & CAGR
- The market is forecast to reach $13.1 billion by 2034, implying a 12.6% compound annual growth rate from 2025 to 2034. Growth is being supported by cloud deployment, automated pricing and the expansion of revenue optimization beyond guestrooms.[26]
- Market share & regions
- North America was estimated to lead the hotel revenue management systems market in 2025, with $423.09 million in revenue and a 39.4% share. Global hotel operating performance also varies materially by region: Marriott reported 2025 system-wide RevPAR of $189.81 in Europe, $155.62 in Asia Pacific excluding China and $87.44 in Greater China.[88][89]
- Segmentation
- Revenue management technology is segmented by deployment, including cloud and on-premise systems; by application, including multinational and non-multinational hotel groups; and by property type, including business, resort, boutique, luxury and mid-range hotels. In a 2025 hospitality-technology survey, PMS usage was 74.41%, CRS or booking-engine usage was 63.95% and RMS usage was 50%.[90][60]
- Key players & concentration
- The market includes specialized vendors such as Duetto, FLYR Hospitality, Atomize, IDeaS, Lighthouse and RoomPriceGenie, as well as broader hotel-platform providers. Publicly disclosed market-share data for the leading hotel RMS vendors was not found, but Duetto said more than 6,000 hotel and casino resort properties in over 60 countries used its applications in 2024.[17]
- Pricing
- Hotel revenue management centers on dynamic pricing based on demand, booking pace, occupancy, seasonality, room characteristics, distribution costs and competitor rates. Marriott reported 2025 system-wide ADR of $204.88 and RevPAR of $144.63, with occupancy of 70.6% across its comparable global system-wide hotels.[89][91]
- Trends, drivers & challenges
- The main growth drivers are AI-assisted forecasting, automated rate recommendations, cloud integration and the shift from room revenue management toward total-property profit optimization. Key challenges include inconsistent booking windows, the cost and time required to implement systems, dependence on data quality and pressure to balance higher rates with customer trust and acquisition costs.[19][92]
- Consumer behavior & competition
- Hotel competition increasingly combines direct booking, loyalty, metasearch and online travel agency channels, making channel mix and acquisition cost part of revenue decisions. IHG reported that 79% of consumers were more likely to recommend brands with good loyalty programs and 85% were more likely to use a brand if they belonged to its loyalty program.[31][19]
- M&A
- M&A activity remained active in hotel revenue technology. Duetto acquired FLYR Hospitality on October 8, 2026, adding automated revenue management and business-intelligence capabilities; earlier, Mews acquired Atomize in late 2024 and Revenue Analytics acquired Climber in June 2025.[17][92][93]
- Regulation
- Dynamic pricing is generally permitted under EU consumer-protection rules, but hotels and platforms must disclose total prices and cannot raise prices during the booking process in ways that breach unfair-commercial-practice rules. From September 28, 2026, the EU Digital Markets Act framework also required Booking.com to allow businesses in the European Economic Area to set prices and conditions independently on direct channels and on Booking.com.[94][95]
- Latest news
- The most significant recent sector transaction was Duetto’s October 8, 2026 acquisition of FLYR Hospitality. The deal combined Duetto’s revenue and profit platform with FLYR’s AI-first revenue strategy and business-intelligence tools, reinforcing the industry’s move toward integrated automated pricing and commercial analytics.[17]
02 Ranking
Top 10 Companies in the Revenue Management Hotel Industry
The leading companies in the revenue management hotel industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 10, 2026 · Next review December 10, 2026
Oracle Hospitality leads Gitnux's 2026 revenue management hotel ranking with an Overall score of 9.6, with Opera PMS integrated revenue management, used by major hotel chains. Cloudbeds is the runner-up at 9.3, with $150M raised in 2022; its platform includes dynamic pricing and revenue management.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in hotel revenue management software
Oracle Hospitality
US
Ranked #1 · 9.6 · Hotel revenue management software
Why we picked it: Integrated PMS-to-RMS use supports chain-scale revenue growth and operating margin signals.
#2 overall
Cloudbeds
US
Ranked #2 · 9.3 · Hotel revenue management software
Why we picked it: Its PMS and pricing tools focus on independent hotels using dynamic pricing and RMS.
#3 overall
IDeaS
US
Ranked #3 · 9.2 · Hotel revenue management software
Why we picked it: Its hospitality RMS footprint spans 174 countries, covering large multi-market hotel sets.
Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | Oracle Hospitality Hotel revenue management software · US | 9.6 | 9.9 | 9.9 | 9.6 | 9.9 | |
Company snapshot · Oracle Hospitality · Data as of November 10, 2026 Oracle Hospitality includes the Opera PMS with integrated revenue management capabilities used by major hotel chains.[15]
| |||||||
| 2 | Cloudbeds Hotel revenue management software · US | 9.3 | 8.3 | 9.7 | 9.9 | 9.6 | |
Company snapshot · Cloudbeds · Data as of November 10, 2026 Clouds raised $150M in 2022; its platform includes dynamic pricing and revenue management for independent hotels.[47]
| |||||||
| 3 | IDeaS Hotel revenue management software · US | 9.2 | 9.3 | 9.7 | 9.2 | 9.6 | |
Company snapshot · IDeaS · Data as of November 10, 2026 IDeaS serves 34,000+ properties across 174 countries with hospitality RMS software.[30]
| |||||||
| 4 | Lighthouse Hotel revenue management software · GB | 9.1 | 9.0 | 9.3 | 9.9 | 9.6 | |
Company snapshot · Lighthouse · Data as of November 10, 2026 Lighthouse software supports commercial teams across 80,000 hotel properties worldwide.[96]
| |||||||
| 5 | Guesty Hotel revenue management software · US | 9.1 | 8.3 | 9.7 | 9.2 | 9.6 | |
Company snapshot · Guesty · Data as of November 10, 2026 Guesty raised $170M in 2024 and offers automated pricing and revenue management for hospitality operators.[97]
| |||||||
| 6 | Duetto Hotel revenue and profit optimization software · US | 8.9 | 9.3 | 9.0 | 8.5 | 8.7 | |
Company snapshot · Duetto · Data as of November 10, 2026 More than 20,000 properties use Duetto’s hotel revenue and profit platform.[17]
| |||||||
| 7 | Infor Hospitality Hotel property management and revenue management solutions · US | 8.9 | 9.3 | 9.3 | 9.2 | 8.7 | |
Company snapshot · Infor Hospitality · Data as of November 10, 2026 Infor HMS includes integrated revenue management modules serving thousands of hotel properties worldwide.[98]
| |||||||
| 8 | RateBoard Hotel revenue management and dynamic pricing · AT | 8.6 | 8.3 | 9.3 | 9.2 | 8.7 | |
Company snapshot · RateBoard · Data as of November 10, 2026 RateBoard reports 1,500 customers and 45% market share in Austria.[99]
| |||||||
| 9 | RevControl Hotel and hostel revenue management software · NL | 7.5 | 7.4 | 8.7 | 7.1 | 7.0 | |
Company snapshot · RevControl · Data as of November 10, 2026 More than 450 hotels and hostels use RevControl’s automated revenue management system.[100]
| |||||||
| 10 | Hotelogix Cloud hotel PMS with revenue management for SME hotels · IN | 7.2 | 7.0 | 7.0 | 7.0 | 7.8 | |
Company snapshot · Hotelogix · Data as of November 10, 2026 Hotelogix serves over 30,000 hotel rooms across 100+ countries with integrated revenue management features.[101]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 10, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 10). Top 10 companies in the revenue management hotel industry. In Revenue Management Hotel Industry Statistics. Gitnux. https://gitnux.org/revenue-management-hotel-industry-statistics/#top-companies
U.S. hotel guest spending, direct
U.S. hotel guest spending, direct grew from $612.9B in 2019 to $723.4B in 2023.
03 Trends & forecasts
Top 10 Revenue Management Hotel Industry Trends & Forecasts 2027
What is changing in the revenue management hotel industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01AI pricing adoption accelerates
High confidenceA 2026 RoomPriceGenie survey of 450 senior revenue decision-makers found that 53% of hoteliers already use AI to support pricing decisions, including 16% using it extensively; another 35% were piloting or considering it.[9]
Forecast 2027: By 2027, AI-assisted pricing should become the default recommendation layer for larger hotel groups and a mainstream subscription feature for independent properties. Fully autonomous pricing will remain less common because operators still require approval controls and explainable recommendations.
02RMS penetration continues rising
High confidenceThe 2025 Hotel Yearbook technology survey reported RMS usage at 50% among respondents, compared with 63.95% for CRS or booking-engine systems and 74.41% for PMS systems.[60]
Forecast 2027: RMS penetration should move above 50% by 2027 as cloud products reduce implementation costs and vendors target smaller independent hotels. Adoption will remain below PMS penetration because revenue tools require cleaner data, commercial expertise and measurable operating returns.
03Cloud hotel systems displace legacy stacks
Medium confidenceThe 2025 technology survey shows PMS usage at 74.41%, while the market overview identifies cloud deployment as a major source of revenue-management growth. Cloud systems are increasingly used as the integration layer for PMS, CRS, booking engines and RMS functions.[60]
Forecast 2027: In 2027, new RMS deployments will be predominantly cloud-based, with API connectivity and shorter implementation cycles becoming standard buying requirements. On-premise systems will persist mainly in large legacy portfolios and properties with complex data-security or integration constraints.
04Revenue optimization expands beyond rooms
Medium confidenceThe hotel technology market is moving from room-rate optimization toward broader commercial and profit optimization, while 2026 industry reporting describes integrated revenue, business-intelligence and profit platforms as a growing direction. Duetto’s acquisition of FLYR Hospitality on October 8, 2026 reinforced this consolidation around automated revenue strategy and analytics.[9][60]
Forecast 2027: By 2027, leading platforms will increasingly optimize rooms alongside food and beverage, meetings, parking, spa and ancillary offers. The main performance shift will be from RevPAR toward contribution profit per available room or total-property profit metrics.
05Moderate RevPAR growth favors precision pricing
High confidenceCBRE forecasts U.S. hotel RevPAR growth of 2.1% in 2027, with occupancy rising to 63.0% and ADR growth of 1.7%. CoStar’s Q3 2026 global outlook forecasts 2027 RevPAR growth of 2.7%.[102][19]
Forecast 2027: The 2027 environment should reward granular segmentation, length-of-stay controls and demand-based inventory decisions rather than broad rate increases. Hotels will likely use RMS tools to protect occupancy while extracting higher rates from peak dates and high-value segments.
06Occupancy recovery supports rate discipline
High confidenceCBRE expects U.S. occupancy to increase from 62.8% in 2026 to 63.0% in 2027, alongside 1.7% ADR growth. CoStar also reports improving 2027 global RevPAR expectations, with occupancy and ADR upgrades in its Q3 2026 outlook.[102][19]
Forecast 2027: In 2027, revenue managers should face enough demand resilience to reduce blanket discounting in stronger markets. The opportunity will be to manage shoulder periods and lower-demand weekdays with targeted offers rather than lowering public rates across all channels.
07Direct channels gain pricing freedom
High confidenceThe European Commission states that from September 28, 2026, Booking.com must allow businesses using the platform to set prices and conditions independently on their direct channels and on Booking.com under the Digital Markets Act framework.[95]
Forecast 2027: In 2027, hotels operating in the European Economic Area should test more differentiated direct-booking offers, member rates and package conditions without treating OTA rate parity as an absolute constraint. Revenue systems will increasingly compare net contribution by channel rather than simply matching displayed room prices.
08Channel costs enter optimization models
Medium confidenceThe 2025 Hotel Yearbook survey shows that booking-engine or CRS usage reached 63.95%, while the industry overview identifies direct booking, loyalty, metasearch and OTA channels as increasingly interconnected revenue decisions. This increases the importance of channel mix and acquisition cost in rate setting.[60]
Forecast 2027: By 2027, more RMS and commercial platforms will optimize net revenue after commission, payment, marketing and acquisition costs. Hotels will give higher-value inventory to direct and loyalty channels when the total contribution is superior, even when the public room rate is similar.
09Loyalty strengthens direct demand
Medium confidenceIHG reported that 79% of consumers were more likely to recommend brands with good loyalty programs and 85% were more likely to use a brand if they belonged to its loyalty program.[31]
Forecast 2027: In 2027, loyalty enrollment and member conversion will remain important inputs to demand forecasting and channel allocation. Revenue teams will increasingly evaluate member discounts against reduced acquisition costs and higher repeat-booking probability rather than measuring discounts only against ADR.
10Technology consolidation speeds integration
High confidenceThe sector has seen active consolidation, including Duetto’s October 8, 2026 acquisition of FLYR Hospitality and Mews’ acquisition of Atomize in late 2024. The 2025 technology survey also found that hotels use multiple connected systems, including PMS, CRS, RMS, business-intelligence and channel-management tools.[60][9]
Forecast 2027: By 2027, acquisitions and platform bundling should reduce the number of standalone revenue tools sold to hotel groups. Buyers will favor vendors that combine RMS, forecasting, business intelligence and profit analytics with one data model and fewer integrations.
04 Statistics
Technology & Innovation
AI use spreads across chatbot adoption (46.2% of Portuguese hotels in 2024) and pricing workflows, while integration with legacy systems remains a stated 2024 challenge (69%).
AI in the revenue management hotel industry
- 46.2% of surveyed Portuguese hotels used AI chatbots in 2024.[1]
- 16% of surveyed hotel revenue decision-makers used AI extensively for pricing decisions in 2026 across eight international markets.[2]
- 17.0% of surveyed Portuguese hotels used AI for price definition in 2024.[1]
- 11% of surveyed hotel revenue decision-makers were not considering AI for pricing in 2026 across eight international markets.[2]
- 40% of surveyed hoteliers used AI for competitor-rate and market intelligence in 2026 across the markets covered by Amadeus.[3]
- 53% of surveyed hotel revenue decision-makers used AI to support room-pricing decisions in 2026 across the UK, US, Canada, Mexico, DACH, Spain, Australia and New Zealand.[2]
Automation in the revenue management hotel industry
- 61% of hotel revenue-management teams identified managing availability and inventory across channels as an activity needing automation in 2025 worldwide.[4]
- 57% of hotel revenue-management teams wanted to reduce manual effort spent monitoring rate parity in 2025 worldwide.[4]
- 29% of hotels manually generated revenue-management reports in 2025.[4]
- 28.2% of hotels reported having automated reporting systems in 2025.[4]
- 45% of hotel revenue-management teams identified finding new channels and source markets as an activity needing automation in 2025 worldwide.[4]
- 54% of hotels reviewed revenue-management reports once a day in 2025, while 7% reviewed them more than once daily.[5]
Digital Transformation in the travel and hospitality sector (sector benchmark)
- 69% of lodging-technology survey respondents identified integrating new technology with legacy systems as a moderate or major 2024 industry challenge.[6]
- 47% of hotels in Andalusia rated their infrastructure capacity for digital transformation as high or very high in the study period.[7]
- 59% of active travel and hospitality respondents were at the piloting or deploying stage of AI adoption in Adobe’s global research.[8]
- 80% of travel and hospitality respondents reported siloed, transactional, or consultative relationships between business and information-technology teams.[8]
Technology Adoption in the travel and hospitality sector (sector benchmark)
- 49% of global travel programs planned to increase technology investment for 2025, based on a GBTA poll of travel-industry professionals.[9]
- 89% of travel and hospitality executives expected generative AI to have a meaningful business impact within three years.[10]
- 83% of travel and hospitality executives said they increased AI budgets in 2024, according to the Skift-AWS industry survey.[10]
- 14% of travel buyers said they were already using AI in their travel programs in the October 2024 GBTA poll.[9]
Cloud Computing in the travel and hospitality sector (sector benchmark)
- 29% of hospitality respondents reported full cloud maturity for critical applications and workloads globally, while 38% said they were well on the way in 2023.[11]
- 69% of hospitality respondents used a hybrid-cloud deployment model globally in 2023, compared with 31% using public cloud only.[11]
- 79% of travel and tourism companies surveyed by the World Economic Forum reported cloud computing among technologies expected to be adopted.[12]
- 67% of travel and hospitality companies were in advanced stages of cloud adoption in the 2024 Skift-AWS industry survey.[10]
- 67% of travel and hospitality companies were in advanced stages of cloud adoption globally in 2024, according to a survey of industry executives.[10]
Big Data in the travel and hospitality sector (sector benchmark)
- 18.8% of hotels in an Andalusian study rated their implementation of big-data tools as high or very high.[7]
- 89% of travel and tourism companies surveyed by the World Economic Forum reported user and entity big-data analytics among technologies expected to be adopted.[12]
- 62.8% of hotels in an Andalusian study rated their implementation of big-data tools as low or very low.[7]
- More than eight in ten worldwide travel buyers considered data analytics extremely or very important to their travel programs in April 2025.[13]
IoT in the travel and hospitality sector (sector benchmark)
- 70% of hospitality executives reported having active IoT projects globally in 2019.[14]
05 Statistics
Data & Analytics
Teams still report manual effort: 29% of hotel revenue teams created reports by hand in 2025, while 28.2% reported automated reporting systems in 2025.
Business intelligence in the revenue management hotel industry
- 29% of hotel revenue teams still created reports by hand in 2025, compared with 41% of distribution teams.[5]
- 22% of independent hoteliers viewed improving ERP capabilities as a high-priority IT investment area for the following 12 months in 2021–2022.[15]
- 14% of hotel revenue-management teams reviewed reports once per week in 2025.[5]
- 31% of independent hoteliers used manual spreadsheets as their primary reporting source for evaluating performance and productivity in 2021–2022, according to a global survey.[15]
- 28.2% of hotels reported in 2025 that they already had automated reporting systems.[5]
- 50.2% was the average use of BI- and AI-related tools among 456 Portuguese hotel firms surveyed in 2024.[1]
Data analytics in the revenue management hotel industry
- 30% of U.S. hoteliers surveyed in 2025 expected a 6–10% revenue uplift from acting instantly on market shifts.[16]
- 49% of hoteliers surveyed globally in 2025 were actively seeking artificial-intelligence solutions for hotel revenue management.[16]
- 64.3% of hotel revenue professionals surveyed in 2024 said automated revenue-management processes would be more important than in 2023.[17]
- 26% of U.S. hoteliers surveyed in 2025 expected an 11–15% revenue uplift from acting instantly on market shifts.[16]
- 17.0% of Portuguese hotel firms surveyed in 2024 used artificial intelligence for price definition.[1]
- 56% of U.S. hoteliers surveyed in 2025 believed faster, fully integrated systems could unlock at least 6% more annual revenue.[16]
Data Quality in the travel and hospitality sector (sector benchmark)
- 27% of hotel operators used more than seven technology platforms in 2026, increasing the risk of fragmented and inconsistent operational data.[9]
- 69% of travel and hospitality companies training AI models wasted resources on bad data in 2025, according to a Salesforce survey of business leaders.[18]
- 27% of hotel operators spent more than 11 hours per week consolidating or reconciling data in 2026.[9]
- 47% of business leaders were fully confident in their organizations’ data accuracy in 2025, across the broader business sample reported by Salesforce.[18]
- 15% of hotel owners and operators were very confident in the accuracy and timeliness of their operational data in 2026.[9]
Data Governance in the travel and hospitality sector (sector benchmark)
- 51% of hoteliers said regulation helped their commercial goals in 2025, while 20% said it hindered them, in a survey covering hotel distribution professionals.[4]
- Only 11% of hotel owners and operators reported a fully integrated technology stack in 2026, indicating limited enterprise-wide data integration.[9]
- 91% of hotel owners and operators still relied on some manual reporting within automated workflows in 2026, highlighting incomplete process standardization.[9]
- 97% of travel and hospitality business leaders said a strong data foundation was the most critical factor for AI deployment in 2025.[18]
- 78% of travel and hospitality business leaders said data-governance policies varied across departments in 2025.[18]
KPIs in the revenue management hotel industry
- U.S. hotels recorded TRevPAR of $209.67 per available room in 2024, up 7.2% from 2023.[19]
- 48.5% of revenue-management professionals surveyed by HSMAI Asia Pacific and SIT used revenue generated index to measure hotel revenue-management performance.[20]
- 62% of Swiss hotels surveyed in 2025 actively tracked ADR to evaluate hotel performance.[21]
- 5% of hotel investors surveyed in 2023 tracked TRevPAR as a revenue KPI.[22]
- 17% of hotel investors surveyed in 2023 tracked profit as a revenue KPI.[22]
- 6% of hotel investors surveyed in 2023 tracked RevPaG as a revenue KPI.[22]
06 Statistics
Strategy & Growth
System uptake remains uneven: 43% of surveyed hotels had no revenue-management system in 2026, while 30% had a revenue manager or revenue team.
Growth in the revenue management hotel industry
- $3.5 billion was the estimated global hotel revenue-management software market size in 2025.[23]
- 8.34% is the forecast CAGR for the revenue-management segment of hotel and hospitality management software through 2030.[24]
- 8.7% is the projected global CAGR for hotel revenue-management software from 2026 to 2033.[25]
- 12.6% is the projected global CAGR for hospitality revenue-management and pricing analytics from 2025 to 2034.[26]
- $13.1 billion is the projected global hospitality revenue-management and pricing-analytics market size for 2034.[26]
- $9.12 billion is the projected global hotel revenue-management software market size for 2034.[23]
Differentiation in the revenue management hotel industry
- 53% of surveyed hoteliers used artificial intelligence to support room-pricing decisions in 2026.[2]
- 10% of surveyed hoteliers would trust AI to make most pricing decisions autonomously in 2026.[9]
- 16% of surveyed hoteliers used AI extensively for pricing decisions in 2026.[9]
- 30% of surveyed properties had a revenue manager or revenue team in 2026.[2]
- 43% of surveyed hotels had no revenue-management system in 2026, relying on manual pricing or spreadsheets.[9]
- 38% of surveyed hoteliers used AI for occupancy forecasting and labor scheduling in 2026.[3]
Mergers and acquisitions in the revenue management hotel industry
- 4 acquisitions were completed by Mews during 2024, including revenue-management system Atomize.[27]
- 3,500 hospitality clients in Germany, Austria and Switzerland came with Mews’s 2024 acquisition of HS3 Hotelsoftware.[27]
- 11 acquisitions was Mews’s cumulative acquisition total reported in 2024.[27]
- €1.3345 billion was the announced value of Amadeus’s acquisition of TravelClick in 2018, adding hotel reservations, business-intelligence and media solutions.[28]
- $500 million was the announced value of Amadeus’s acquisition of Newmarket International in 2013, adding hotel group and event technology capabilities.[28]
- June 27, 2024 was the announced date of GrowthCurve Capital’s acquisition of Duetto, a hospitality revenue-management software provider.[29]
Strategic partnerships in the revenue management hotel industry
- More than 45 Accor hotel brands were included in the 2024 global revenue-management partnership with IDeaS.[30]
- 3.88% was Inn on the Alameda’s RevPAR increase after implementing IDeaS G3 RMS from 2023 to 2024.[30]
- 83% of IHG room revenue was booked through IHG-managed channels and sources in 2025.[31]
- 3.1% was Astan Hospitality’s RevPAR growth in fiscal 2025 compared with 2024 after its IDeaS implementation.[30]
- 22x was Inn on the Alameda’s return on its annual IDeaS G3 RMS subscription cost from 2023 to 2024.[30]
- 33% was Astan Hospitality’s RevPAR uplift during a key recurring event after implementing IDeaS G3 RMS.[30]
07 Statistics
People & Workforce
Workforce availability appears constrained, with 65 U.S. hotel revenue-management openings identified in October 2026 and limited confidence in interpreting revenue data (45% across regions in 2026).
Hiring in the revenue management hotel industry
- 50 hotel revenue executives rated lack of loyalty or interest in hospitality at 3.2 on HSMAI’s 2021 challenge scale.[32]
- 50 hotel-brand, management-company and ownership-group revenue executives rated compensation and benefits as the leading commercial-talent challenge, scoring 4.2 on HSMAI’s 2021 challenge scale.[32]
- 50 hotel revenue executives rated the lack of a hospitality talent pipeline at 3.4 on HSMAI’s 2021 challenge scale.[32]
- 50 hotel revenue executives rated the availability of qualified candidates already in hospitality at 3.4 on HSMAI’s 2021 challenge scale.[32]
- 65 current U.S. hotel revenue-management openings were identified in October 2026, including 61 core operational roles and 4 senior progression positions.[33]
Employee retention in the revenue management hotel industry
- One-third of surveyed hotel sales, marketing and revenue-management professionals expressed interest in moving to another industry or organization in 2021.[32]
- $48,000 in annual turnover-cost savings was estimated for a 40-position hotel reducing departures by eight people, using a $6,000 replacement cost per employee.[34]
- 25%–35% greater manager turnover than in 2019 was reported for U.S. hotels in Actabl’s analysis of hotel workforce data through 2023.[34]
- 20% of annual pay was used by Actabl as the estimated turnover expense for a part-time hotel employee earning $30,000 annually.[34]
- 8 fewer annual departures would result for a 40-position hotel moving from Actabl’s highest-turnover segment to its middle segment.[34]
Remote Work in the travel and hospitality sector (sector benchmark)
- Among travel buyers, 7% reported a full-time remote company policy for 2024, compared with 15% among travel suppliers and travel-management companies.[35]
- Across U.S. hospitality and food services, employees worked 10.23% of paid days from home in 2024.[36]
- Across U.S. hospitality and food services, employees worked 11.11% of paid days from home in 2025.[36]
- Across U.S. hospitality and food services, employees worked 10.19% of paid days from home in 2026.[36]
Hybrid Work in the travel and hospitality sector (sector benchmark)
- Among business-travel professionals in Europe, 77% reported that their company had a hybrid work policy for 2025.[37]
- Among travel buyers, 68% reported a hybrid company work policy for 2024.[35]
- Among business-travel professionals in North America, 51% reported that their company had a hybrid work policy for 2025.[37]
- Among business-travel professionals in the Asia-Pacific region, 62% reported that their company had a hybrid work policy for 2025.[37]
- Among business-travel professionals in Latin America, 58% reported that their company had a hybrid work policy for 2025.[37]
Upskilling in the revenue management hotel industry
- 4 generations were present in the hotel commercial workforce discussed by HSMAI in 2021, increasing the need for cross-generational learning and collaboration.[32]
- 62% of hoteliers prioritized multidisciplinary skills for workers during the 2021 recovery period, according to research cited by HSMAI.[32]
- 8 external partners, including Amadeus, Knowland, Cvent, Expedia, Google, STR and others, were cited as sources of free or internal cross-training resources for hotel commercial teams.[32]
- 3,000 hospitality degrees were awarded in 2020, down from 8,700 in 2019, according to the HSMAI Foundation’s cited five-year trend.[32]
- 15,000 hospitality students were enrolled in 2020, down from 25,500 in 2019, reducing the traditional pipeline for hotel commercial talent.[32]
Employee Engagement in the travel and hospitality sector (sector benchmark)
- Across New Zealand hospitality and tourism workplaces, 67% of employees in very small organizations reported work engagement in 2025.[38]
- Across New Zealand tourism businesses, 60% of employees reported work engagement in 2025.[38]
- Across New Zealand hospitality businesses, 47% of employees reported work engagement in 2025.[38]
- Across New Zealand hospitality and tourism workplaces, 62% of employees with people-management responsibilities reported work engagement in 2025.[38]
- Across IHG’s global hotel and corporate workforce, the 2024 employee-engagement score was 87%.[31]
DEI in the revenue management hotel industry
- 60% of hotel-company revenue-management vice presidents were women in 2022, based on a sample of 258 executives.[39]
08 Statistics
Customer & Sales
Distribution and customer capture show measurable levers, including 35% of bookings from OTAs in the 2024 global distribution report and $8 in hotel revenue added per correctly captured guest phone number in 2024.
Customer experience in the revenue management hotel industry
- 86 points was the 2026 U.S. lodging score for ease of making a reservation.[40]
- 78 points was the 2026 U.S. lodging score for hotel-amenity quality.[40]
- 83 points was the 2026 U.S. lodging score for room cleanliness and comfort.[40]
- 80 points was the 2026 U.S. lodging score for in-room entertainment quality.[40]
- 79 points was the 2026 U.S. lodging score for loyalty-program satisfaction.[40]
Customer retention in the revenue management hotel industry
- 4 room nights was the global average booking length for hotel birthday campaigns in 2024.[41]
- $8 was the global hotel revenue added per correctly captured guest phone number in 2024.[42]
- 60% was the median share of a customer’s wallet captured by preferred airline brands in the comparison cited in 2024 hospitality research.[43]
- 74% of U.S. travelers planned in 2024 to stay in accommodation they had previously enjoyed.[44]
- 5 room nights was the global average booking length for hotel cart-abandonment campaigns in 2024.[41]
Customer acquisition in the revenue management hotel industry
- 6.6% was the 2025 growth rate for hotel GDS bookings globally.[45]
- 16% of hotel bookings came through direct voice channels in the 2024 global distribution report.[46]
- $445 was the average value of a hotel wholesaler, DMC or tour-operator booking globally in 2025.[45]
- 35% of hotel bookings came through OTAs in the 2024 global distribution report.[46]
- $392 was the average value of a hotel GDS booking globally in 2025.[45]
Customer loyalty in the revenue management hotel industry
- $810 was the global average booking value for hotel cancellation-recovery emails in 2024.[41]
- 74% of U.S. travelers planned to return to previously enjoyed accommodation in 2024.[44]
- 50% was the median lodging-brand share of a customer’s wallet reported in 2024 hospitality loyalty research.[43]
- $1,189 was the global average booking value for hotel cart-abandonment emails in 2024.[41]
- 13 room nights was the global average booking length for hotel double-opt-in emails in 2024.[41]
Lead generation in the revenue management hotel industry
- 30% was the global average click-through rate for hotel cart-abandonment campaigns in 2024.[42]
- 14% was the global average conversion rate for hotel cart-abandonment campaigns in 2024.[42]
- 29% was the APAC average click-through rate for hotel cart-abandonment campaigns in 2024.[42]
- 71% was the APAC average open rate for hotel cart-abandonment campaigns in 2024.[42]
- 6.8% was the North American conversion rate for hotel cart-abandonment emails in 2025.[42]
09 Statistics
Marketing & Brand
Direct demand and loyalty context show in channel mix and loyalty effects, including 40% of U.S. travelers planning to book directly in 2026 and 79% recommending brands with good loyalty programs.
Marketing in the revenue management hotel industry
- 77.9% of bookings at independent hotels in Indonesia came through OTAs in 2025.[47]
- 76.7% of bookings at independent hotels in Spain came through OTAs in 2025.[47]
- 79.7% of bookings at independent hotels in Portugal came through OTAs in 2025.[47]
- $9.85 in additional revenue was generated globally for each correctly captured hotel guest email address in 2024.[42]
- 2.4 billion hotel emails were included in Revinate’s global 2025 benchmark report, covering messages sent during 2024.[42]
Digital marketing in the revenue management hotel industry
- 40% of U.S. travelers booked directly with hotels in 2026.[45]
- 6.6% was the year-over-year growth in average value of hotel bookings through global distribution systems in 2025.[45]
- 0.6% was the global hotel email conversion rate for campaigns sent to fewer than 5,000 contacts in 2025.[41]
- 4.3% was the year-over-year growth in average value of direct hotel bookings in 2025.[45]
- 18% of travelers who began searching on an OTA ultimately booked directly with a hotel in 2026.[45]
Branding in the revenue management hotel industry
- 79% was the year-over-year increase in Delta Hotels & Resorts’ brand value in 2026.[48]
- $8.0 billion was Hyatt’s hotel brand value in 2025.[48]
- 95.4 out of 100 was Vinpearl’s Brand Strength Index score in 2026.[48]
- 30% was the year-over-year increase in Hilton’s hotel brand value in 2025.[48]
- $476 million was Delta Hotels & Resorts’ brand value in 2026.[48]
Influencer Marketing in the travel and hospitality sector (sector benchmark)
- 72% of European travel and hospitality brands plan to expand their creator pool, according to research conducted across seven European markets in 2025.[51]
- 92% of destination marketing organizations and tourism boards globally increased or maintained influencer-marketing budgets in 2026.[52]
- 91% of hospitality brands include some form of influencer marketing in their brand strategy, based on a 2026 hospitality-sector survey.[53]
- More than 6.5 million influencer posts about the travel industry were published globally in 2023, generating an average engagement rate of 2.4%.[49]
- 92% of European travel and hospitality brands work with micro-creators, defined as influencers with 10,000 to 100,000 followers, in research conducted across seven markets in 2025.[51]
10 Statistics
Operations & Execution
Revenue responsibility and automation needs vary, with 85% of operators considering a dedicated revenue-management role essential in 2026 and 61% of teams wanting automation for availability and inventory across channels in 2025.
Process optimization in the revenue management hotel industry
- 18% of hotels assigned primary pricing responsibility to the owner in 2026.[2]
- More than 70 property-management solutions were reported in use across European hotels in 2025, indicating substantial process fragmentation.[21]
- 45% of hotels assigned primary pricing responsibility to the general manager in 2026.[2]
- 85% of hotel operators considered a dedicated revenue-management role essential in 2026.[2]
- 63% of European hotels used a channel manager in 2025, enabling centralized distribution management.[21]
Operational efficiency in the revenue management hotel industry
- Management labor averaged 0.08 hours per occupied room in U.S. hotels during January–September 2025.[9]
- Guest-services hours per occupied room fell 13.5% in U.S. hotels from January to September 2025.[9]
- Housekeeping labor declined from 0.79 to 0.74 hours per occupied room in U.S. hotels between January and September 2025.[9]
- Management labor declined from 0.09 to 0.08 hours per occupied room in U.S. hotels between January and September 2025.[9]
- Housekeeping hours per occupied room fell 7.1% in U.S. hotels from January to September 2025.[9]
Quality management in the revenue management hotel industry
- 83 points was the 2026 U.S. lodging score for room cleanliness and comfort on the ACSI 0–100 scale.[40]
- 85 points was the 2026 U.S. lodging score for website satisfaction on the ACSI 0–100 scale.[40]
- 85 points was the 2026 U.S. lodging score for ease of check-in and checkout on the ACSI 0–100 scale.[40]
- 85 points was the 2026 U.S. lodging score for mobile-app reliability on the ACSI 0–100 scale.[40]
- 81 points was the 2026 U.S. lodging score for in-room amenities on the ACSI 0–100 scale.[40]
Supply chain in the revenue management hotel industry
- More than 20% of food purchased by hotels was estimated to be thrown away uneaten in the hotel food system.[54]
- 83.5% of U.S. hotels had a waste-reduction plan in 2024.[55]
- 63.9% of U.S. hotels that reported an established practice diverted at least 76% of their food waste in 2024.[55]
- 146 grams of food waste per cover was recorded at Accor managed hotels in 2025.[56]
- 40% of food wasted in hotels was attributed to plate waste in the Sustainable Hospitality Alliance analysis.[54]
Outsourcing / Offshoring in the travel and hospitality sector (sector benchmark)
- 54% of organizations across North America and EMEA outsourced some or all hotel RFP activities to travel management companies or consultants in 2026.[35]
- Around three in 10 travel buyers worldwide engaged external consultants for travel-supplier sourcing in 2025.[13]
- Six in 10 travel buyers worldwide relied on their travel management company for sourcing support in 2025.[13]
- 14% of travel supplier and TMC professionals whose companies were not adding staff expected to outsource more work to third parties in 2025.[35]
- 9% of North American travel buyers and 13% of European travel buyers whose programs were not adding staff expected to outsource more work to third parties in 2025.[35]
11 Statistics
Finance & Pricing
Forecasting and competitor rates guide pricing decisions in 2026, rated very influential by 52% and 51% of surveyed hoteliers respectively.
Pricing strategy in the revenue management hotel industry
- 52% of surveyed hoteliers rated demand forecasts as very influential in pricing decisions in 2026.[9]
- 51% of surveyed hoteliers rated competitor rates as very influential in pricing decisions in 2026.[9]
- 43% of surveyed hotels lacked a revenue management system in 2026, including 14% using manual or fixed seasonal pricing and 29% using spreadsheets.[9]
- 54% of surveyed hotels changed revenue-management pricing once a day in 2025, while 7% changed it more than once daily.[5]
- 10% of surveyed hotel revenue decision-makers would let AI make most pricing decisions in 2026.[9]
Cost reduction in the revenue management hotel industry
- 30.4% of surveyed hotel revenue professionals spent more than 61% of their time on strategic revenue management in 2023.[17]
- 75% of European hotels used a property-management system in 2025, providing a technology base for operational automation.[21]
- 60.7% of surveyed hoteliers said they spent more on hotel technology in 2023 than in 2022.[17]
- 15% of hotels in the 2026 Hotel Operations Index were very confident in their data accuracy.[57]
- 60.7% of surveyed hotel revenue professionals said their strategic revenue-management time increased from 2022 to 2023.[17]
Profitability in the revenue management hotel industry
- Spanish hotels recorded a 38.4% gross operating profit margin in the cited CBRE sample.[58]
- US hotel total revenue per available room increased 2.7% in 2024, according to HotStats analysis.[9]
- Real US hotel profitability in 2025 was roughly 90% of 2019 levels after adjusting for inflation.[59]
- Spanish hotel RevPAR grew 6% in 2025, while occupancy remained flat.[58]
- US hotels generated $85.1 billion in total taxes in 2025, including federal, state and local hotel-related taxes.[59]
Financial planning in the revenue management hotel industry
- 33.3% of surveyed hotels without an RMS planned to invest in one in 2024.[17]
- 83.9% of surveyed hotel companies used a revenue management system in 2024, compared with 82.3% in 2023.[17]
- 36% of surveyed hotels without an RMS planned to invest in one within two years of the 2024 survey.[17]
- 4.8 out of 5 was the average importance rating that surveyed hotel companies assigned to revenue management in 2024.[17]
- 57.1% of surveyed hotel companies said revenue management was more important to their business in 2024 than in the previous year.[17]
12 Statistics
Product & Service
Core commercial systems remain common but not universal: 63.95% used a central-reservation system or booking engine in 2025, while 50% still lacked CRM systems in 2024.
Product lifecycle in the revenue management hotel industry
- 33% of hotel companies reported using labor or task-management applications in 2025.[60]
- 63.95% of hotel companies reported using a central-reservation system or booking engine in 2025.[60]
- 63% of European hotels reported using a channel manager in 2025 across the surveyed hotel sample.[61]
- 35% of hotel companies reported using reputation-management tools in 2025.[60]
- 9% of hotel companies reported using customer-data platforms in 2025.[60]
After-sales in the revenue management hotel industry
- 39% of mid-size hotel chains spent six to eight days per month on reporting in 2024.[46]
- 20% of independent hotels invested in analytics tools in 2024, according to the State of Distribution survey.[46]
- 50% of hotels still lacked customer-relationship-management systems in 2024, according to the State of Distribution survey.[46]
- 50% of large hotel chains spent six to eight days per month on reporting in 2024.[46]
- 26% of independent hotels spent six to eight days per month on reporting in 2024.[46]
Value proposition in the revenue management hotel industry
- 11% was the average RevPAR increase reported by large and full-service hotels using revenue management in 2025 research.[62]
- 87% of large and full-service hotels had at least one dedicated revenue manager in 2025 research.[62]
- 27% of investors using revenue-management systems reported a 10% or greater increase in RevPAR in 2025.[63]
- 24% of investors using revenue-management systems reported a 4% to 6% RevPAR increase in 2025.[63]
- 83% of hoteliers using revenue-management technology rated its return on investment as high or very high in 2025.[63]
13 Statistics
Sustainability & Ethics
Operational initiatives connect to commercial systems through measured targets, including Accor plans to reduce food waste by 60% by 2030 and GAIA 2.0 waste stream sorting across 21 waste streams.
Sustainability in the revenue management hotel industry
- 56.3% of Marriott’s energy at managed and franchised properties came from grid electricity in 2024.[64]
- 98.1% of surveyed U.S. hotels had implemented alternatives to single-use plastic water bottles in 2024.[55]
- 75% of surveyed U.S. hotels had energy-reduction action plans in 2024.[55]
- 88% of Accor hotels complied with more than 57 of 66 identified single-use plastic products for guests at the end of 2024.[65]
- 70% of Accor hotels complied with all seven identified single-use plastic products in back offices at the end of 2024.[65]
ESG in the revenue management hotel industry
- 69% of IHG’s reported water-use data came directly from hotels in 2024, while 31% was estimated.[31]
- 42% of Accor executive committee members were women at year-end 2025.[65]
- 75% of Accor hotels had eliminated at least 90% of identified single-use plastics by the end of 2025.[65]
- 57% of Accor hotels were eco-certified at year-end 2025.[65]
- 5% was Accor’s reduction in water intensity from 2024 to 2025.[65]
Ethics in the revenue management hotel industry
- 21,687 hotel observations were used to study the effect of dynamic price variability on revenue maximization.[66]
- 10%–15% was the typical difference between refundable and nonrefundable hotel reservation prices in a study using about 25 million room postings across four countries.[67]
- Up to 16.7% was the estimated revenue loss relative to an optimal pricing strategy in a hotel revenue-management study.[68]
- Familiarity with a hotel pricing practice was the strongest of three tested factors affecting guests’ perceived fairness in a survey of 815 people.[69]
- 815 people participated in a study of guests’ perceived fairness of differential hotel room pricing.[69]
CSR in the revenue management hotel industry
- More than 400 Accor hotels were engaged in Tourism & Disability certification at year-end 2025.[65]
- 100% is IHG’s target for new-build hotels to operate at very low or zero carbon emissions by 2030.[31]
- 35% is Accor’s target share of plant-forward dishes by 2030.[65]
- 60% is Accor’s target reduction in food waste by 2030.[65]
Circular economy in the revenue management hotel industry
- 21 waste streams can be sorted and recovered through Accor’s GAIA 2.0 platform.[56]
- 70% of Accor hotels complied with all seven back-office single-use plastic requirements at the end of 2024.[65]
- 912 Accor hotels reported waste data through GAIA 2.0 in 2024.[56]
- Nearly all surveyed hotels had linen and towel reuse programs in 2024.[55]
- 98.1% of surveyed U.S. hotels had alternatives to single-use plastic water bottles in 2024.[55]
Carbon footprint in the revenue management hotel industry
- 112.6 kilograms of CO2e per square metre was Marriott’s 2022 GHG-emissions intensity in Europe, the Middle East and Africa.[64]
- 161,793 metric tonnes of Marriott’s non-franchised Scope 3 emissions came from operational waste in 2022.[64]
- 46% is Accor’s target reduction in Scope 1 and 2 carbon emissions against 2019 by 2030.[65]
- 63.2 kilograms of CO2e per square metre was Marriott’s 2022 GHG-emissions intensity in Canada.[64]
- 87.8 kilograms of CO2e per square metre was Marriott’s 2022 GHG-emissions intensity in the Caribbean and Latin America.[64]
14 Statistics
Risk, Compliance & Legal
Data and pricing compliance risks show in audit discrepancies (17% of hotel-rate audits) and breach exposure, with the average hospitality-sector data breach costing $4.03 million in 2025.
Compliance in the revenue management hotel industry
- 35.09% of large hotel chains said regulation helped their overall strategy in 2025, worldwide.[4]
- 51% of global hoteliers said regulation helped their commercial goals in 2025, compared with 20% who said it hindered them, worldwide.[4]
- 45.3% of regional hotels used a revenue management system in 2023, compared with 77.2% of city hotels, according to a hotel-industry survey.[9]
- 20% of global hoteliers said regulation hindered their commercial goals in 2025, worldwide.[4]
- 17% of hotel-rate audits found a discrepancy between the negotiated corporate rate and the rate displayed in the booking system, globally.[35]
Risk Management in the travel and hospitality sector (sector benchmark)
- Among global business-travel organizations that activated travel-risk responses in 2025, 73% rated their company’s response as very or extremely effective.[13]
- Among Japanese accommodation and food-service businesses, 27.2% had formulated a business continuity plan in fiscal 2023, the lowest rate among surveyed industries.[70]
- In KPMG’s Middle East travel, tourism and leisure sector survey, geopolitical changes ranked highest for likelihood at 4.42 and impact at 4.58 on a five-point scale in 2025.[71]
- Across small travel agencies in the United States and United Kingdom, 92% experienced a cyber incident or threat and 66% reported compromised sensitive customer data during 2026 research.[72]
- Across business travel SMEs, 50% reported using a third-party provider for travel risk management services in 2026.[73]
Cybersecurity in the travel and hospitality sector (sector benchmark)
- Travel and hospitality accounted for approximately 38% of observed attempted carding attacks worldwide in 2024.[74]
- Attempted account-takeover attacks against travel and hospitality businesses increased by more than 56% from 2023 to 2024.[74]
- Travel and hospitality accounted for 4.76% of observed attempted account-takeover attacks worldwide in 2024.[74]
- The average cost of a hospitality-sector data breach reached $4.03 million in 2025.[75]
Data Privacy in the travel and hospitality sector (sector benchmark)
- Among hospitality executives surveyed, 27.5% were very concerned about customer data security in the 2025 report.[15]
- Among travelers surveyed about hotels and other travel providers, 55.6% were somewhat concerned about the privacy and security of their personal data in the 2025 report.[15]
- Among travelers surveyed about hotels and other travel providers, 19.5% were very concerned about the privacy and security of their personal data in the 2025 report.[15]
- Across accommodation and hospitality organizations in 15 countries, data-protection authorities had imposed 83 GDPR fines by 2025.[76]
Crisis Management in the travel and hospitality sector (sector benchmark)
- Among tourism businesses with a crisis plan in 2024, fewer than 10% had ever exercised or tested it.[77]
- Among Japan’s accommodation and food-service businesses, 27.2% had formulated a business-continuity plan in fiscal 2023.[70]
- Among organizations surveyed globally, 75.1% had activated their crisis-management plans during the previous 12 months in 2024.[78]
- Among tourism businesses surveyed in 2024, 49.3% did not have a crisis-management team.[77]
- Among tourism businesses surveyed in 2024, 58.5% did not have a crisis plan.[77]
Governance in the revenue management hotel industry
- 45% of surveyed hoteliers said their operational teams lacked confidence in interpreting revenue data in 2026, across Europe, North America and Asia-Pacific.[2]
- 30% of surveyed hotels had a revenue manager or revenue team in 2026, across Europe, North America and Asia-Pacific.[2]
- 40% of surveyed hotels forecast demand at least monthly in 2026, across Europe, North America and Asia-Pacific.[2]
- 21% of surveyed hotels operated revenue management at a strategic level in 2026, across Europe, North America and Asia-Pacific.[2]
- 10% of surveyed hoteliers fully trusted AI to make most pricing decisions in 2026, across Europe, North America and Asia-Pacific.[2]
15 Statistics
Globalization & Expansion
Systems scale with regional footprints and distribution reach, including 1,249,814 Hilton hotel rooms in the system across global regions at December 31, 2024.
Globalization in the revenue management hotel industry
- 1,024 Hilton hotels were located in Asia Pacific, representing 198,100 rooms, at December 31, 2024.[79]
- 629 Marriott properties operated in Asia Pacific excluding China in 2024.[64]
- 589 Marriott properties operated in Greater China in 2024.[64]
- More than 224 million guests stayed in Hilton properties or partner hotels in 2024.[80]
- 1,249,814 Hilton hotel rooms were in the system across global regions at December 31, 2024.[79]
Cultural adaptation in the revenue management hotel industry
- 37% of hotel consumers had abandoned a booking because the available payment method did not meet their preference in Adyen’s hospitality research.[81]
- 92% of Thailand hotels reported higher guest spend after adopting localization strategies in Agoda’s 2025 study.[82]
- 91% of hotels at advanced localization stages reported that guests were willing to pay more per room in Agoda’s 2025 Asia study.[82]
- 29% of global hotel guests cited not wanting to pay in full upfront as a reason for avoiding direct hotel websites.[83]
- More than 100 payment methods were supported by Booking.com for accommodation partners in 2026.[84]
Supplier management in the revenue management hotel industry
- 5,531 Marriott properties in the United States and Canada were franchised, licensed or otherwise supplied through comparable relationships in 2024.[64]
- 849 Marriott properties in Europe, the Middle East and Africa were franchised, licensed or otherwise supplied through comparable relationships in 2024.[64]
- Hilton’s 2024 franchise contracts generally charged monthly royalty fees based on a percentage of hotel gross room revenue.[85]
- 385 Marriott properties in the Caribbean and Latin America were franchised, licensed or otherwise supplied through comparable relationships in 2024.[64]
- 7,192 Marriott properties were franchised, licensed or otherwise supplied through comparable owner relationships in 2024.[64]
Stakeholder management in the revenue management hotel industry
- 165,213 Marriott rooms were located in China in 2024.[64]
- 1,002,970 Marriott rooms were located in the United States in 2024.[64]
- 17,138 rooms were in Hilton-owned or leased hotels at December 31, 2024.[79]
- 1.2 billion room nights were booked across Booking Holdings in 2025.[86]
- 563 Marriott properties were located in China in 2024.[64]
Distribution channels in the revenue management hotel industry
- 7.4% of European hotel overnight stays were generated through hotel-owned direct channels in 2013.[87]
- 16% of bookings at large international hotel chains came through direct voice channels in the 2024 State of Distribution report.[46]
- 45.1% of European hotel overnight stays were generated in real time through online channels in 2023.[87]
- 12.3% of European hotel overnight stays were generated through hotel-owned direct channels in 2023.[87]
- 35% of bookings at large international hotel chains came through online travel agencies in the 2024 State of Distribution report.[46]
Key questions about the revenue management hotel industry
What is the market size for hotel revenue management and pricing analytics?
How fast is the market expected to grow after 2025?
Which companies lead the revenue management hotel industry?
What technology shifts are most visible in revenue management adoption?
How concentrated is the hotel RMS vendor landscape based on disclosed market-share data?
What is the share of hotels using revenue-management systems?
Cite This Report
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Samuel Norberg. (2026, November 10). Revenue Management Hotel Industry Statistics. Gitnux. https://gitnux.org/revenue-management-hotel-industry-statistics
Samuel Norberg. "Revenue Management Hotel Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/revenue-management-hotel-industry-statistics.
Samuel Norberg. 2026. "Revenue Management Hotel Industry Statistics." Gitnux. https://gitnux.org/revenue-management-hotel-industry-statistics.
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Social media in the revenue management hotel industry