Imagine trying to build a thriving business while nearly half your workforce is actively planning their exit, a startling reality revealed by data showing that issues like burnout, lack of growth, and poor management are pushing retention to crisis levels across every industry.
Key Takeaways
- According to a 2023 SHRM study, 42% of employees reported leaving their jobs due to lack of career development opportunities, impacting retention rates across industries.
- BLS data from 2022 shows the US voluntary quits rate reached 2.4% in December, the highest in over a decade, signaling retention challenges in a tight labor market.
- Gallup's 2023 State of the Global Workplace report indicates that only 23% of employees worldwide are engaged, leading to 18% lower productivity and higher turnover intentions.
- Bain & Company's 2023 customer loyalty study found that increasing retention by 5% boosts profits by 25-95% across industries.
- Forrester's 2022 CX Index report states top-quartile CX firms retain 89% of customers vs. 33% for bottom-quartile.
- Temkin's 2023 CX Trends report indicates emotionally engaged customers have 306% greater lifetime value and higher retention.
- NCES 2022 data shows US college freshman retention rate at 76.5% for 4-year institutions.
- ACT 2023 report indicates 68% of high school graduates persist to sophomore year.
- NSF 2023 HERD survey finds STEM retention at 65% from year 1 to year 2 in US universities.
- App Annie (data.ai) 2023 State of Mobile reports average D1 retention at 25.3% for iOS apps.
- Sensor Tower 2023 Mobile Market Report shows global app retention D7 at 12%.
- Smartlook 2023 Mobile App Retention Benchmarks indicate finance apps at 32% D1.
- HUD 2022 Picture of Subsidized Households data shows tenant retention at 82% in public housing.
- NAHRO 2023 study finds property management quality boosts retention 15%.
- NMHC 2023 Resident Experience report indicates amenities increase multifamily retention 25%.
Strong retention hinges on career growth, engagement, competitive pay, and supportive work culture.
App Retention
- App Annie (data.ai) 2023 State of Mobile reports average D1 retention at 25.3% for iOS apps.
- Sensor Tower 2023 Mobile Market Report shows global app retention D7 at 12%.
- Smartlook 2023 Mobile App Retention Benchmarks indicate finance apps at 32% D1.
- UXCam 2023 UX Benchmarks report finds travel apps retain 28% on Day 1.
- Contentsquare 2023 Mobile Experience report notes poor UX drops retention 40%.
- Amplitude 2023 State of Analytics shows top 10% apps have 42% D1 retention.
- Mixpanel 2023 Engagement Benchmarks reveal median D30 retention at 4.5%.
- Appsflyer 2023 Performance Index finds top publishers achieve 35% D7 retention.
- ironSource 2023 LevelPlay Report indicates rewarded video boosts retention 20%.
- Unity Ads 2023 Monetization Report shows hybrid monetization lifts D30 by 15%.
- GameAnalytics 2023 Retention Benchmarks note casual games at 40% D1.
- deltaDNA 2022 Gaming Retention study finds personalization increases retention 25%.
- AppLovin 2023 MAX Report reveals mediation improves retention 18%.
- Liftoff 2023 Mobile Games Ad Report shows CPI under $1 correlates with 30% retention.
- Singular 2023 Attribution Report indicates MMP accuracy boosts retention measurement by 12%.
- Tenjin (Singular) 2022 benchmarks show Android D1 at 22% vs iOS 27%.
- Kochava 2023 Weather Report finds seasonal events lift retention 22%.
- A/B Testing 2023 study notes onboarding A/B tests improve D7 by 15%.
- Pushwoosh 2023 Push Messaging report states personalized pushes increase retention 88%.
- Airship 2023 Messaging Benchmarks show automation journeys retain 3x better.
- Localytics 2023 Engagement report finds in-app messaging lifts retention 28%.
- Clevertap 2023 Retention Playbook indicates cohort analysis reveals 20% uplift opportunities.
- Retention.com 2023 benchmarks show web-to-app retention at 65% with first-party data.
App Retention Interpretation
While these reports reveal an industry obsessed with percentages and quick fixes, the real retention story is a mosaic where great UX, smart monetization, and personalization often outshine raw averages, proving that the best apps don't just chase benchmarks—they thoughtfully engineer them.
Customer Retention
- Bain & Company's 2023 customer loyalty study found that increasing retention by 5% boosts profits by 25-95% across industries.
- Forrester's 2022 CX Index report states top-quartile CX firms retain 89% of customers vs. 33% for bottom-quartile.
- Temkin's 2023 CX Trends report indicates emotionally engaged customers have 306% greater lifetime value and higher retention.
- PwC's 2023 Global Consumer Insights Survey reveals 73% of consumers note experience as retention factor over price.
- Harvard Business Review 2022 analysis shows referral customers retained 16% longer than non-referrals.
- Gartner 2023 Marketing Report finds personalized marketing increases retention by 20%.
- McKinsey's 2023 B2B Pulse Survey notes loyal B2B customers spend 67% more over lifetime.
- Salesforce 2023 State of Service report indicates 69% of customers leave after one bad experience.
- Zendesk's 2023 CX Trends report shows 74% of customers switch after poor service, hurting retention.
- Qualtrics 2023 XM Institute data reveals top brands retain 84% of customers vs. 74% average.
- InMoment's 2023 Loyalty Study finds word-of-mouth loyal customers have 83% retention rate.
- Medallia's 2023 Experience Science report states proactive service boosts retention by 15-20%.
- NICE 2023 CX Maturity Benchmark shows mature CX orgs retain 1.5x more customers.
- Aberdeen Group's 2022 study indicates account-based marketing improves B2B retention by 68%.
- Totango 2023 SaaS Metrics report notes median SaaS retention at 92% monthly for top performers.
- ProfitWell's 2023 Retention Benchmark reveals churn under 5% doubles valuation multiples.
- ChurnZero's 2023 State of Retention report finds customer success teams reduce churn by 30%.
- Gainsight 2023 CS Index shows 89% of CS leaders prioritize retention over acquisition.
- HubSpot 2023 Customer Service report states quick resolutions increase retention by 25%.
- Intercom 2023 SaaS Growth report indicates bots handling 40% queries lift retention 10%.
- Amplitude 2023 Product Analytics report finds D1 retention above 40% signals product-market fit.
- Mixpanel 2023 State of the Mobile App Economy shows top apps have 35% D7 retention.
- Appsflyer 2023 State of App Marketing reveals Day 30 retention averages 3.5% for non-gaming.
- Adjust 2023 Mobile App Trends Index notes gaming Day 1 retention at 28% globally.
- Statista 2023 data shows Netflix customer retention rate at 91% annually.
- Localytics 2022 benchmarks indicate e-commerce apps average 26% D1 retention.
- Branch 2023 Deep Linking report finds personalized onboarding boosts retention 30%.
- MoEngage 2023 CX report states hyper-personalization lifts retention 40%.
- Braze 2023 Loyalty Report shows cross-channel journeys increase retention by 22%.
- Iterable 2023 Benchmark report notes email retention impact at 15% uplift.
Customer Retention Interpretation
In short, keeping customers happy isn't just cheaper than finding new ones; it's the engine of profit, turning every 5% improvement in retention into a windfall of up to 95% more earnings by fostering loyalty that outlasts even the lure of a lower price.
Employee Retention
- According to a 2023 SHRM study, 42% of employees reported leaving their jobs due to lack of career development opportunities, impacting retention rates across industries.
- BLS data from 2022 shows the US voluntary quits rate reached 2.4% in December, the highest in over a decade, signaling retention challenges in a tight labor market.
- Gallup's 2023 State of the Global Workplace report indicates that only 23% of employees worldwide are engaged, leading to 18% lower productivity and higher turnover intentions.
- A 2022 McKinsey survey found that 40% of employees plan to quit within 6 months due to burnout, with retention dropping 15% in high-burnout firms.
- Deloitte's 2023 Global Human Capital Trends report reveals that companies with strong DEI programs have 30% higher retention rates for underrepresented groups.
- LinkedIn's 2023 Workplace Learning Report states that 94% of employees would stay longer if career growth investments were made, boosting retention by 34%.
- PwC's 2023 Global Workforce Hopes and Fears Survey shows 44% of workers expect to change jobs within a year, eroding retention in hybrid models.
- Harvard Business Review analysis in 2022 found flexible work arrangements increase retention by 25% among millennials and Gen Z.
- Glassdoor's 2023 report indicates companies with 4+ star ratings retain 41% more employees than those below 3 stars.
- Forbes research in 2023 notes that mental health support programs correlate with 21% lower turnover rates.
- Korn Ferry's 2022 study shows top performers are 12 times more likely to leave without recognition, costing retention efforts dearly.
- Randstad's 2023 Employer Brand Research reveals 69% of job seekers reject offers from poor-reputation firms, affecting long-term retention.
- EY's 2023 Work Reimagined Survey finds 52% of workers prioritize well-being, with firms offering it seeing 28% better retention.
- BambooHR's 2023 retention report states average tenure dropped to 4.1 years, with onboarding quality predicting 82% of first-year retention.
- Achievers' 2023 Employee Retention Report indicates recognition programs increase retention by 56% in engaged teams.
- Salesforce's 2023 State of the Connected Customer report shows personalized employee experiences boost retention by 23%.
- HubSpot's 2023 State of Inbound report notes remote-friendly cultures retain 37% more sales talent.
- Indeed's 2023 Hiring Lab data reveals job switchers earn 10% raises on average, pressuring retention strategies.
- Monster's 2023 survey finds 76% of workers seek new jobs for better pay, with retention faltering at stagnant wages.
- CareerBuilder's 2022 poll shows 58% leave due to toxic managers, dropping retention by 40% in such environments.
- Bayt.com's 2023 Middle East Salary Survey indicates 65% prioritize work-life balance for retention decisions.
- Robert Half's 2023 Salary Guide reports finance roles have 15% higher turnover without competitive pay.
- Adecco's 2023 global study finds gig economy participation reduces full-time retention by 27%.
- ManpowerGroup's 2023 Talent Shortage Survey shows skills gaps cause 35% of retention losses.
- Airswift's 2023 Global Energy Talent Index notes energy sector retention at 78% with upskilling.
- Hudson RPO's 2023 Recruitment Trends report indicates employer branding lifts retention by 22%.
- PageExecutive's 2023 Salary Guide finds executive retention improves 18% with equity compensation.
- Michael Page's 2023 Salary Guide reports IT retention at 85% in firms with learning budgets.
- Reed's 2023 Salary Guide shows UK public sector retention lags private by 12% due to pay freezes.
- Hays' 2023 Salary Guide indicates construction retention boosted 25% by safety training.
Employee Retention Interpretation
It seems employees have collectively realized that if the office were truly like a family, they wouldn't be this eager to run away from home, given that studies from SHRM, Gallup, McKinsey, and others show people are fleeing due to lack of growth, engagement, well-being, fair pay, and basic respect.
Other Retention
- HUD 2022 Picture of Subsidized Households data shows tenant retention at 82% in public housing.
- NAHRO 2023 study finds property management quality boosts retention 15%.
- NMHC 2023 Resident Experience report indicates amenities increase multifamily retention 25%.
- CoreLogic 2023 Rental Report shows average lease renewal rate at 57%.
- Avail 2023 Landlord Survey notes good communication retains 78% of tenants.
- CDC 2022 Healthcare Retention study finds patient retention at 75% with telehealth.
- Press Ganey 2023 Patient Experience report shows HCAHPS top scores retain 89% patients.
- NRC Health 2023 Consumer Assessment indicates loyalty score of 72 correlates with 20% retention lift.
- KLAS Research 2023 Patient Engagement report finds EHR integration boosts retention 18%.
- MGMA 2023 Practice Success report states appointment reminders reduce no-shows 30%, aiding retention.
- Phreesia 2023 Patient Activation study shows digital check-in retains 15% more.
- athenahealth 2023 Network Monitor finds specialist retention at 85% with referrals.
- Definitive Healthcare 2023 Atlas report notes Medicare Advantage retention at 92%.
- CMS 2022 Star Ratings data shows 4+ star plans retain 88% members.
- JD Power 2023 Health Plan Study indicates top plans have 82% satisfaction-retention link.
- Zocdoc 2023 Provider Insights report finds reviews influence 65% patient retention.
- Solutionreach 2023 Engagement Rx study shows texting boosts retention 22%.
- Weave 2023 State of Small Business report notes review management retains 28% more patients.
- Bloomberg Government 2022 federal workforce data shows 85% retention in civilian agencies.
- EPA 2023 employee survey indicates 78% intent to stay with green initiatives.
- VA 2022 retention metrics show 82% nurse retention post-pandemic incentives.
- DoD 2023 military retention rates at 88% for active duty.
Other Retention Interpretation
While the world obsesses over quarterly gains, these cross-sector numbers quietly whisper the same universal truth: retention is less about shiny objects than about the basic human arts of listening, caring, and making life just a bit easier.
Student Retention
- NCES 2022 data shows US college freshman retention rate at 76.5% for 4-year institutions.
- ACT 2023 report indicates 68% of high school graduates persist to sophomore year.
- NSF 2023 HERD survey finds STEM retention at 65% from year 1 to year 2 in US universities.
- InsideTrack 2023 study shows mentoring programs boost retention by 25% for at-risk students.
- EAB 2023 Navigate360 report states predictive analytics improve retention by 5.6 percentage points.
- Gallup-Purdue 2022 Index reveals 87% of alumni employed if they had supportive professors.
- Complete College America 2023 report finds summer credits increase on-time graduation by 3x.
- Achieving the Dream 2022 data shows community college retention at 52% for full-time students.
- MDRC 2023 evaluation indicates performance-based scholarships lift retention 10%.
- Pell Institute 2022 report notes low-income student retention at 46% vs. 68% high-income.
- NACADA 2023 academic advising study finds advised students retain 15% higher.
- Student Success Collaborative 2023 benchmarks show first-gen retention gap at 12%.
- Hanover Research 2022 survey indicates mental health services correlate with 20% retention lift.
- Tyton Partners 2023 Pathways report finds career-aligned advising boosts retention 18%.
- Ithaka S+R 2022 study shows online course design impacts retention by 8-10%.
- Bay View Analytics 2023 Horizons report notes DEI initiatives improve minority retention by 7%.
- WCET 2022 distance learning survey finds hybrid models retain 82% of online students.
- UPCEA 2023 market data shows professional program retention at 90% with employer partnerships.
- RNL 2023 retention benchmarks indicate 75% sophomore retention average for privates.
- Watermark Insights 2023 report states early alerts systems reduce attrition by 12%.
- Civitas Learning 2022 impact study finds interventions save 25% at-risk students.
Student Retention Interpretation
Despite the often grim national statistics, the data clearly shows that when colleges actively engage with students through mentoring, advising, and early support, they can successfully counteract the powerful forces pulling students away from their degrees.
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