GITNUXREPORT 2025

Hr In The Fmcg Industry Statistics

Talent acquisition, diversity, AI, and wellness shape HR in FMCG industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of HR professionals in FMCG believe diversity and inclusion initiatives significantly impact business performance

Statistic 2

53% of FMCG industry HR departments plan to expand their diversity and inclusion initiatives in 2024

Statistic 3

44% of FMCG companies have implemented sustainability-focused HR policies to align with corporate responsibility goals

Statistic 4

55% of FMCG companies say employee engagement levels have increased due to digital HR platforms

Statistic 5

48% of FMCG companies report that employee recognition programs contributed to higher engagement scores

Statistic 6

57% of FMCG HR teams use employee pulse surveys regularly to gauge engagement and morale

Statistic 7

55% of HR in FMCG companies are using gamification techniques in employee training programs

Statistic 8

58% of FMCG companies are tracking employee Net Promoter Scores (NPS) to measure engagement

Statistic 9

48% of FMCG HR managers consider employee recognition programs essential for maintaining motivation

Statistic 10

70% of HR managers in FMCG industry are planning to implement flexible working arrangements in 2024

Statistic 11

54% of FMCG businesses offer training specifically tuned for frontline employees

Statistic 12

46% of HR leaders in FMCG have reported challenges related to managing cross-generational teams

Statistic 13

74% of FMCG HR executives consider employee experience a critical factor influencing retention

Statistic 14

65% of FMCG HR departments are focusing on personalized employee development plans

Statistic 15

62% of FMCG companies are actively working on integrating ESG (Environmental, Social, Governance) factors into their HR policies

Statistic 16

52% of HR leaders in FMCG industry have increased investment in leadership development programs

Statistic 17

32% of FMCG HR leaders plan to increase their HR budget in 2024

Statistic 18

67% of FMCG HR managers report difficulties in retaining millennials

Statistic 19

43% of FMCG firms indicated that improving leadership skills is a top priority for HR development programs

Statistic 20

67% of HR leaders in FMCG industry plan to focus more on reskilling and upskilling employees in 2024

Statistic 21

34% of FMCG HR leaders report that retention of high-potential employees is a major challenge

Statistic 22

58% of FMCG firms have adopted remote leadership development programs to manage geographically dispersed teams

Statistic 23

69% of HR professionals in FMCG feel that organizational agility is critical in talent management

Statistic 24

68% of FMCG companies report that talent acquisition is their top HR priority

Statistic 25

54% of HR leaders in FMCG industry have increased their investment in employee training programs in 2023

Statistic 26

78% of FMCG companies use standardized onboarding processes to improve new hire retention

Statistic 27

47% of HR departments in FMCG industry are experiencing difficulty in attracting Gen Z talent

Statistic 28

62% of FMCG firms cite high turnover rates as a challenge in HR management

Statistic 29

65% of FMCG HR departments report that remote onboarding has become a permanent part of their process

Statistic 30

71% of FMCG companies believe upskilling workers is essential for future growth

Statistic 31

58% of FMCG HR teams are exploring AI-driven talent assessments to streamline recruitment

Statistic 32

55% of FMCG companies have launched internal mobility programs to reduce external hiring costs

Statistic 33

55% of FMCG companies see employer branding as a key driver for attracting skilled talent

Statistic 34

60% of FMCG firms have adopted AI tools for talent acquisition and recruitment

Statistic 35

49% of FMCG companies are utilizing data analytics to improve HR decision making

Statistic 36

58% of HR professionals in FMCG believe automation will significantly reduce administrative workload

Statistic 37

39% of HR teams in FMCG have introduced innovative recruitment tools such as virtual reality assessments

Statistic 38

80% of FMCG HR leaders believe technology adoption accelerates employee training and development

Statistic 39

66% of HR managers in FMCG feel that HR analytics can predict employee turnover effectively

Statistic 40

49% of HR professionals are implementing chatbots to improve employee communication and support

Statistic 41

70% of HR departments in FMCG report a shift toward more data-driven decision making

Statistic 42

50% of HR managers in FMCG industry are investing more in remote work infrastructure

Statistic 43

61% of HR professionals in FMCG feel that talent management is becoming more complex due to technological changes

Statistic 44

49% of FMCG HR teams see digital transformation as an opportunity to innovate talent management processes

Statistic 45

50% of FMCG companies implemented AI-driven chatbots to streamline HR queries and support

Statistic 46

60% of HR leaders in FMCG are planning to enhance virtual collaboration tools to support hybrid work models

Statistic 47

40% of FMCG companies have established dedicated HR analytics teams to leverage big data insights

Statistic 48

49% of FMCG companies report that employee well-being programs have led to increased productivity

Statistic 49

45% of HR professionals in FMCG are considering implementing mental health days as part of their retention strategy

Statistic 50

69% of FMCG firms have integrated wellness programs into their HR offerings, aiming to improve employee health and reduce absenteeism

Statistic 51

42% of FMCG HR leaders report a rise in mental health concerns among employees

Statistic 52

64% of FMCG HR leaders see culture transformation as key to future success

Statistic 53

59% of FMCG manufacturing companies prioritize safety training as part of their HR strategy

Statistic 54

73% of FMCG organizations are investing in mental health and resilience programs for their workforce

Statistic 55

73% of FMCG firms have increased focus on employer branding to attract top talent

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Sources

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Key Highlights

68% of FMCG companies report that talent acquisition is their top HR priority
54% of HR leaders in FMCG industry have increased their investment in employee training programs in 2023
78% of FMCG companies use standardized onboarding processes to improve new hire retention
65% of HR professionals in FMCG believe diversity and inclusion initiatives significantly impact business performance
42% of FMCG HR leaders report a rise in mental health concerns among employees
60% of FMCG firms have adopted AI tools for talent acquisition and recruitment
70% of HR managers in FMCG industry are planning to implement flexible working arrangements in 2024
55% of FMCG companies say employee engagement levels have increased due to digital HR platforms
47% of HR departments in FMCG industry are experiencing difficulty in attracting Gen Z talent
62% of FMCG firms cite high turnover rates as a challenge in HR management
52% of HR leaders in FMCG industry have increased investment in leadership development programs
49% of FMCG companies are utilizing data analytics to improve HR decision making
58% of HR professionals in FMCG believe automation will significantly reduce administrative workload

In a rapidly evolving FMCG landscape, where 68% of companies cite talent acquisition as their top HR challenge and 78% employ standardized onboarding to retain new hires, it’s clear that HR strategies are becoming more data-driven, technology-enabled, and focused on diversity, well-being, and agility to stay competitive and foster growth.

Diversity, Inclusion, and Organizational Culture Initiatives

65% of HR professionals in FMCG believe diversity and inclusion initiatives significantly impact business performance
53% of FMCG industry HR departments plan to expand their diversity and inclusion initiatives in 2024
44% of FMCG companies have implemented sustainability-focused HR policies to align with corporate responsibility goals

Diversity, Inclusion, and Organizational Culture Initiatives Interpretation

With nearly two-thirds of HR pros recognizing diversity and inclusion as key drivers of business success, and over half planning to broaden these efforts in 2024, it's clear that FMCG companies are not just sprinting toward profit but also running a race toward sustainability and equitable excellence.

Employee Engagement

55% of FMCG companies say employee engagement levels have increased due to digital HR platforms
48% of FMCG companies report that employee recognition programs contributed to higher engagement scores
57% of FMCG HR teams use employee pulse surveys regularly to gauge engagement and morale
55% of HR in FMCG companies are using gamification techniques in employee training programs
58% of FMCG companies are tracking employee Net Promoter Scores (NPS) to measure engagement
48% of FMCG HR managers consider employee recognition programs essential for maintaining motivation

Employee Engagement Interpretation

With over half of FMCG companies leveraging digital tools like pulse surveys, gamification, and recognition programs, it seems the industry is finally grasping that engaged employees aren’t just happier—they’re also the real brand ambassadors in a fast-moving consumer landscape.

Employee Engagement, Well-being, and Culture Transformation

70% of HR managers in FMCG industry are planning to implement flexible working arrangements in 2024
54% of FMCG businesses offer training specifically tuned for frontline employees
46% of HR leaders in FMCG have reported challenges related to managing cross-generational teams
74% of FMCG HR executives consider employee experience a critical factor influencing retention
65% of FMCG HR departments are focusing on personalized employee development plans
62% of FMCG companies are actively working on integrating ESG (Environmental, Social, Governance) factors into their HR policies

Employee Engagement, Well-being, and Culture Transformation Interpretation

As the FMCG sector gears up for 2024, a bold shift is underway with flexible work policies, tailored training, and ESG integration signaling that, in a fiercely competitive market, talent retention hinges on adapting to multigenerational needs and carbon-conscious values—proving that in the fast-moving consumer goods universe, engaging people is the new brand strategy.

Leadership Development and Talent Retention

52% of HR leaders in FMCG industry have increased investment in leadership development programs
32% of FMCG HR leaders plan to increase their HR budget in 2024
67% of FMCG HR managers report difficulties in retaining millennials
43% of FMCG firms indicated that improving leadership skills is a top priority for HR development programs
67% of HR leaders in FMCG industry plan to focus more on reskilling and upskilling employees in 2024
34% of FMCG HR leaders report that retention of high-potential employees is a major challenge
58% of FMCG firms have adopted remote leadership development programs to manage geographically dispersed teams
69% of HR professionals in FMCG feel that organizational agility is critical in talent management

Leadership Development and Talent Retention Interpretation

As FMCG companies accelerate their leadership and upskilling efforts amidst retention challenges and remote team management, it’s clear that agility and millennials’ retention are the new frontline in the industry’s talent war, prompting nearly three-fourths of HR leaders to beef up their investments in developing future-ready leaders in 2024.

Talent Acquisition and Workforce Planning

68% of FMCG companies report that talent acquisition is their top HR priority
54% of HR leaders in FMCG industry have increased their investment in employee training programs in 2023
78% of FMCG companies use standardized onboarding processes to improve new hire retention
47% of HR departments in FMCG industry are experiencing difficulty in attracting Gen Z talent
62% of FMCG firms cite high turnover rates as a challenge in HR management
65% of FMCG HR departments report that remote onboarding has become a permanent part of their process
71% of FMCG companies believe upskilling workers is essential for future growth
58% of FMCG HR teams are exploring AI-driven talent assessments to streamline recruitment
55% of FMCG companies have launched internal mobility programs to reduce external hiring costs
55% of FMCG companies see employer branding as a key driver for attracting skilled talent

Talent Acquisition and Workforce Planning Interpretation

In the fast-paced FMCG sector, where 68% prioritize talent acquisition amidst rising turnover and Gen Z's elusive appeal, companies are betting on AI, upskilling, and employer branding—yet struggle to turn onboarding into a steady pipeline of future-ready, engaged employees.

Technology Adoption and Data-Driven HR Solutions

60% of FMCG firms have adopted AI tools for talent acquisition and recruitment
49% of FMCG companies are utilizing data analytics to improve HR decision making
58% of HR professionals in FMCG believe automation will significantly reduce administrative workload
39% of HR teams in FMCG have introduced innovative recruitment tools such as virtual reality assessments
80% of FMCG HR leaders believe technology adoption accelerates employee training and development
66% of HR managers in FMCG feel that HR analytics can predict employee turnover effectively
49% of HR professionals are implementing chatbots to improve employee communication and support
70% of HR departments in FMCG report a shift toward more data-driven decision making
50% of HR managers in FMCG industry are investing more in remote work infrastructure
61% of HR professionals in FMCG feel that talent management is becoming more complex due to technological changes
49% of FMCG HR teams see digital transformation as an opportunity to innovate talent management processes
50% of FMCG companies implemented AI-driven chatbots to streamline HR queries and support
60% of HR leaders in FMCG are planning to enhance virtual collaboration tools to support hybrid work models
40% of FMCG companies have established dedicated HR analytics teams to leverage big data insights

Technology Adoption and Data-Driven HR Solutions Interpretation

As FMCG companies race toward digital dominance—adopting AI for talent recruitment, deploying virtual reality tools, and leveraging analytics—HR professionals find themselves navigating an increasingly complex talent landscape where innovation aims to streamline processes, predict turnover, and support hybrid work, all while striving to keep human connection at the core.

Well-being

49% of FMCG companies report that employee well-being programs have led to increased productivity
45% of HR professionals in FMCG are considering implementing mental health days as part of their retention strategy
69% of FMCG firms have integrated wellness programs into their HR offerings, aiming to improve employee health and reduce absenteeism

Well-being Interpretation

With nearly half of FMCG companies recognizing that investing in employee well-being boosts productivity, a growing number are prioritizing mental health days and comprehensive wellness programs, signaling a strategic shift towards healthier, more engaged workforces that could redefine industry standards.

Well-being, and Culture Transformation

42% of FMCG HR leaders report a rise in mental health concerns among employees
64% of FMCG HR leaders see culture transformation as key to future success
59% of FMCG manufacturing companies prioritize safety training as part of their HR strategy
73% of FMCG organizations are investing in mental health and resilience programs for their workforce

Well-being, and Culture Transformation Interpretation

With a striking 73% of FMCG companies investing in mental health initiatives and 64% emphasizing culture transformation, it's clear that the industry is realizing a resilient workforce is its greatest asset—turning mental health from a growing concern into a strategic priority for sustainable success.

Workforce Planning and Employee Engagement

73% of FMCG firms have increased focus on employer branding to attract top talent

Workforce Planning and Employee Engagement Interpretation

With 73% of FMCG firms sharpening their employer branding radar, it’s clear that in a fiercely competitive industry, attracting top talent is now just as crucial as marketing products—perhaps even more so.