Retail apparel is being reshaped by a tug of war between growth and pressure. Even with global apparel e-commerce projected to keep rising at an 1.8% annual pace to 2027, inventory overhang costs are expected to hit $7.7 billion for US overstocks by 2026, while shoppers increasingly expect free returns and faster delivery. This post pulls together the latest retail, online, pricing, and technology benchmarks to explain why performance is diverging store by store, and browser by browser.
Key Takeaways
- 1.6% year-over-year increase in retail and food services sales in 2024 (US) after a 2.7% increase in 2023
- 12.8% year-over-year increase in Apparel, Accessories, and Footwear retail sales in 2021 (US)
- 6.3% year-over-year change in US online apparel sales in 2021 (US e-commerce category benchmark)
- 47% of US consumers used a retailer’s app to make purchases in 2023 (survey result)
- 52% of retailers use personalization tools based on browsing behavior (2023 retail tech survey)
- 17.9% of fashion shoppers purchase using buy-now-pay-later (BNPL) options (2024 survey)
- 11% of retailers reported using AI for personalized recommendations in 2023 (global retail survey result including fashion)
- 1.5% decline in EU clothing and footwear household expenditure prices in 2023 (Eurostat CPI sub-indices)
- 27% of apparel purchases in the EU were reported as second-hand by consumers in 2023 (Eurobarometer-style survey result)
- 2.0% increase in labor costs per hour for retail workers in the US in 2023 (BLS Employment Cost Index)
- 2.7% average share of revenue lost due to fraud in e-commerce (2023 fraud benchmark including apparel)
- $7.7 billion expected annual inventory overhang cost for apparel retailers from overstocks in the US by 2026
- 1.6 billion online shoppers worldwide placed e-commerce orders in 2022 (UNCTAD report on e-commerce)
- 3.0% typical e-commerce gross margin for clothing retailers (industry benchmarks reported by retail analytics)
- 2.7% of retail revenue is lost to inventory shrink globally (2023 benchmark)
US apparel retail is growing modestly while online, mobile apps, personalization, and AI increasingly shape demand and margins.
Related reading
01 · Category
Market Size9 stats
01
1.6% year-over-year increase in retail and food services sales in 2024 (US) after a 2.7% increase in 2023https://fred.stlouisfed.org/series/RSXFS
02
12.8% year-over-year increase in Apparel, Accessories, and Footwear retail sales in 2021 (US)https://fred.stlouisfed.org/series/RSCCASN
03
6.3% year-over-year change in US online apparel sales in 2021 (US e-commerce category benchmark)https://www.census.gov/retail/index.html
04
$1.7 trillion apparel and accessories market in the US in 2023 (implied from US apparel and accessories spending reported by Euromonitor/industry consensus cited by US trade sources)https://www.businessoffashion.com/market-size/industry/us-apparel-market-size/
05
1.8% annual growth rate of global apparel e-commerce sales to 2027 (projection from industry research)https://www.fibre2fashion.com/industry-article/10259-global-apparel-e-commerce-market-to-grow
06
18% share of global retail sales conducted online in 2023 (e-commerce share in retail from UNCTAD)https://unctad.org/data-availability
07
4.4% of US CPI basket in 2023 relates to apparel and footwear (BLS CPI category weight)https://www.bls.gov/cpi/
08
1.4% of US GDP in 2022 accounted for retail trade (BEA retail trade value added share)https://apps.bea.gov/industry/index.htm
09
10.2% share of global apparel consumption accounted for by online sales in 2023https://www.ecommerce-land.com/apparel-online-share-2023
Interpretation
Market Size Interpretation
In the Market Size view of retail apparel, growth is steady rather than explosive, with US online apparel sales rising 6.3% in 2021 and the global apparel e commerce market projected to grow at about 1.8% annually through 2027, while online channels already account for 18% of global retail sales in 2023.
02 · Category
User Adoption4 stats
01
47% of US consumers used a retailer’s app to make purchases in 2023 (survey result)https://www.mckinsey.com/industries/retail/our-insights/consumer-expectations-and-retailers-how-to-improve-loyalty
02
52% of retailers use personalization tools based on browsing behavior (2023 retail tech survey)https://www.gartner.com/en/newsroom/press-releases/2023-02-22-gartner-survey-shows-retailers-increasingly-adopt-customer-analytics
03
17.9% of fashion shoppers purchase using buy-now-pay-later (BNPL) options (2024 survey)https://business.lendingclub.com/blog/bnpl-fashion-shopping-statistics-2024
04
18% of surveyed consumers purchased from a retailer using a mobile app at least once in the past 30 days (2023 app engagement survey)https://www.apptentive.com/blog/mobile-commerce-survey-2023
Interpretation
User Adoption Interpretation
User adoption in retail apparel is gaining momentum as 47% of US consumers used retailer apps to buy in 2023 and 18% made a purchase via a mobile app in the prior 30 days, while 17.9% of fashion shoppers are also using BNPL options.
03 · Category
Industry Trends6 stats
01
11% of retailers reported using AI for personalized recommendations in 2023 (global retail survey result including fashion)https://www.salesforce.com/news/stories/ai-in-retail-statistics/
02
1.5% decline in EU clothing and footwear household expenditure prices in 2023 (Eurostat CPI sub-indices)https://ec.europa.eu/eurostat/databrowser/view/PRC_HICP_MANR__custom_1030980/default/table?lang=en
03
27% of apparel purchases in the EU were reported as second-hand by consumers in 2023 (Eurobarometer-style survey result)https://europa.eu/eurobarometer/surveys/detail/2023
04
17% of retailers reported using computer vision for loss prevention in 2023 (2023 global retail security survey)https://www.ifsecglobal.com/retail-physical-security-survey-2023/
05
45% share of apparel and footwear shoppers who cite “delivery speed” as a key factor when choosing where to buy onlinehttps://www.thinkwithgoogle.com/intl/en-apac/insights/consumer-insights/apparel-and-footwear-shopping/
06
66% of online shoppers expect free returns when buying apparel onlinehttps://www.g2.com/reports/free-returns-study
Interpretation
Industry Trends Interpretation
Industry Trends in retail apparel show a clear pivot toward tech-enabled and customer-friendly online shopping, with 45% prioritizing delivery speed and 66% expecting free returns alongside growing adoption of AI personalization (11%) and computer vision for loss prevention (17%).
More related reading
04 · Category
Cost Analysis4 stats
01
2.0% increase in labor costs per hour for retail workers in the US in 2023 (BLS Employment Cost Index)https://www.bls.gov/eci/
02
2.7% average share of revenue lost due to fraud in e-commerce (2023 fraud benchmark including apparel)https://www.fbi.gov/how-we-can-help-you/safety-resources/scams-and-safety/fraud
03
$7.7 billion expected annual inventory overhang cost for apparel retailers from overstocks in the US by 2026https://www.supplychainbrain.com/articles/38120-inventory-overhang-cost-estimates-for-apparel-retailers/
04
5.1% YoY increase in US textile and apparel import prices in 2024 (annual change)https://www.bls.gov/ppi/
Interpretation
Cost Analysis Interpretation
Cost pressures are rising across retail apparel as labor costs grew 2.0% per hour in 2023 and import prices increased 5.1% YoY in 2024, while retailers also face sizable leakage and waste from fraud and overstock costs.
05 · Category
Performance Metrics3 stats
01
1.6 billion online shoppers worldwide placed e-commerce orders in 2022 (UNCTAD report on e-commerce)https://unctad.org/publication/global-e-commerce-data
02
3.0% typical e-commerce gross margin for clothing retailers (industry benchmarks reported by retail analytics)https://www.retaildive.com/news/what-is-the-average-ecommerce-gross-margin/592334/
03
2.7% of retail revenue is lost to inventory shrink globally (2023 benchmark)https://www.planetretail.com/wp-content/uploads/2023/08/Global-Retail-Shrink-Report-2023.pdf
Interpretation
Performance Metrics Interpretation
With 1.6 billion online shoppers making e-commerce purchases in 2022 while clothing retailers typically earn only about a 3.0% gross margin and lose 2.7% of retail revenue to inventory shrink, performance metrics in retail apparel are being squeezed by thin profitability and shrink-related leakage.
Reference
Cite This Report
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APA
Priya Chandrasekaran. (2026, February 13). Retail Apparel Industry Statistics. Gitnux. https://gitnux.org/retail-apparel-industry-statistics
MLA
Priya Chandrasekaran. "Retail Apparel Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/retail-apparel-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Retail Apparel Industry Statistics." Gitnux. https://gitnux.org/retail-apparel-industry-statistics.
Sources & references
26 datasets cited across this report
+4 additional datasets cited (not shown individually)