Gitnux/Report 2026

Rent-To-Own Industry Statistics

Rent-to-own customers are often not shopping for convenience but for access, with 41% carrying no credit history or subprime scores under 600 and the average household income landing at $32,400, while many renters face 60% reporting financial stress from payments and only 23% completing agreements. This current snapshot also flags the cost tension behind the pitch, where customers pay 2 to 3 times more than cash buyers and the U.S. market is projected to reach $11.2 billion by 2027.
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November 10, 2026Updated
Rent-To-Own Industry Statistics
Isabelle MoreauWritten by Isabelle Moreau·Edited by James Okoro·Fact-checked by Katherine Brennan
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The rent to own industry at a glance

The U.S. rent-to-own industry generated an estimated $11.8 billion in revenue in 2025, serving more than 6.7 million households through storefront and virtual channels.

$11.8B[13]
Industry revenue, 2025
6.7M+[13]
Households served, 2025
34,000+[13]
Industry workers, 2025
$2.01B[12]
Acima GMV, 2025
Market size
The U.S. rent-to-own industry generated approximately $11.8 billion in revenue during 2025, up from approximately $11.5 billion in 2024. The 2025 estimate includes brick-and-mortar and virtual rent-to-own channels.[13]
Segmentation
The industry is segmented by distribution channel and merchandise category. Rent-A-Center reports storefront, kiosk, e-commerce, digital and mobile lease-to-own channels, while its 2025 rentals-and-fees revenue included furniture and accessories of $1.36 billion, consumer electronics of $454.0 million, appliances of $412.2 million, and wheels and tires of $449.8 million.[12]
Key players & concentration
Large national platforms include Rent-A-Center, Acima and Progressive Leasing, alongside independent and franchise operators. In 2025, Rent-A-Center reported $2.51 billion in Acima revenue and $1.90 billion in Rent-A-Center segment revenue; these company figures are not directly comparable with total industry revenue because they reflect reported corporate segments and may include overlapping channel activity.[12]
Pricing
APRO estimated that the average U.S. rent-to-own household spent approximately $2,265 annually, or about $189 per month, in 2025. Contracts commonly use recurring weekly, biweekly, semimonthly or monthly payments and may include an early-purchase option.[13][12]
Trends, drivers & challenges
Growth is being supported by virtual and retailer-integrated lease-to-own channels, but operators reported pressure from elevated living costs, weaker consumer confidence and lower demand for durable goods. Progressive Leasing's 2025 gross merchandise volume declined 8.6%, while Acima's GMV increased 8.6% to approximately $2.01 billion.[12]
Consumer behavior & competition
More than 6.7 million American households used rent-to-own services in 2025, and approximately 2.1 million customers had active agreements at year-end. Competition is shifting toward digital, embedded and virtual offerings: Acima reported higher GMV from additional third-party retailer locations, greater productivity and expanded direct-to-consumer offerings.[13][12]
Regulation
Rent-to-own transactions are subject to a patchwork of state requirements, while federal Consumer Leasing Act and Regulation M rules apply to covered consumer leases, generally including personal-property leases longer than four months. The FTC states that most states have specific laws for rent-to-own, lease-to-own and layaway plans; federal agencies have also continued to scrutinize the sector's consumer-finance practices.[22][12]
Latest news
The latest broad industry benchmark is APRO's 2026 Industry Health Survey, which estimated $11.8 billion of U.S. rent-to-own revenue for 2025 and approximately 5,445 retail locations. Company results were mixed: Acima revenue rose 11.1% to $2.51 billion, while Progressive Leasing revenue fell to $2.32 billion as its GMV declined 8.6%.[13][12]
report visual · Comparison

Upbound Group consolidated revenue share by operating segment (United States and Mexico)

Acima holds the largest share at 52.3%.

Acima52.3%
Rent-A-Center43.1%
Franchising2.7%
Mexico1.8%
source-verifiedsec.gov

02 Ranking

Top 10 Companies in the Rent To Own Industry

The leading companies in the rent to own industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

Acima Holdings leads Gitnux's 2026 rent to own ranking with an Overall score of 9.1, with Acima GMV of $2.01B in 2025. Rent-A-Center is the highest-ranked rent-to-own retailer at 9.0, driven by 2025 segment revenue of $1.90B for Rent-A-Center.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in digital lease-to-own platforms

    Acima Holdings

    US

    Ranked #1 · 9.1 · Digital lease-to-own platforms

    Why we picked it: It runs a digital/virtual lease-to-own platform, with $2.01B Acima GMV in 2025.

    See in ranking ↓Visit acima.com ↗

  2. Leader in storefront rent-to-own retail

    Rent-A-Center

    US

    Ranked #2 · 9.0 · Storefront rent-to-own retail

    Why we picked it: It operates storefront, kiosk, e-commerce, digital and mobile channels for furniture, electronics, and appliances.

    See in ranking ↓Visit rentacenter.com ↗

  3. Leader in lease-to-own financing

    Katapult Holdings

    US

    Ranked #4 · 8.9 · Lease-to-own financing

    Why we picked it: It provides lease-to-own financing and durable-goods rental across North America.

    See in ranking ↓Visit katapult.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the rent to own industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Acima Holdings

Digital lease-to-own platforms · US

9.1
2

Rent-A-Center

Storefront rent-to-own retail · US

9.0
3

Upbound Group

Storefront rent-to-own retail · US

9.0
4

Katapult Holdings

Lease-to-own financing · US

8.9
5

Snap Finance

Lease-to-own financing · US

8.8
6

FirstCash Holdings

American First Finance point-of-sale lease-to-own, US · US

8.8
7

goeasy

easyhome lease-to-own stores, Canada · CA

8.8
8

PROG Holdings

Point-of-sale lease-to-own financing, North America · US

8.7
9

Buddy's Home Furnishings

Furniture, appliances and electronics rental-purchase, US · US

7.9
10

Aaron's

Lease-to-own furniture, electronics, appliances, US and Canada · US

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Isabelle Moreau. (2026, February 13). Top 10 companies in the rent to own industry. In Rent-To-Own Industry Statistics. Gitnux. https://gitnux.org/rent-to-own-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

AI adoption and integration priorities show up in finance-sector benchmark figures (80% using active AI in 2026). Rent-to-own operators also reference omnichannel and expanded direct-to-consumer offerings as differentiators.

Digital Transformation in the financial services sector (sector benchmark)

  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[1]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[1]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[1]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[1]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[1]

Technology Adoption in the financial services sector (sector benchmark)

  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[2]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[2]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[3]
  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[4]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[3]

Cloud Computing in the financial services sector (sector benchmark)

  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[5]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[6]
  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[7]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[6]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[5]

Big Data in the financial services sector (sector benchmark)

  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[8]
  • 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[8]
  • 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[5]
  • 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[9]
  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[8]

IoT in the financial services sector (sector benchmark)

  • 45% of financial-services enterprises across all surveyed countries said IoT was quite important to digital-transformation success in 2024.[10]
  • 43% of financial-services enterprises across all surveyed countries said IoT was extremely important to digital-transformation success in 2024.[10]
  • 20% of financial-services enterprises across all surveyed countries expected IoT to rank among their top-five digital-transformation spending areas during 2027–2030.[10]
  • 91% of financial-services enterprises across all surveyed countries were using IoT in 2024, including advanced, moderate or limited use.[10]
  • 32.8% of respondents across all industries reported adopting IoT technologies, compared with 19.3% among financial services and insurance respondents.[11]
  • 20% of financial-services enterprises across all surveyed countries expected IoT to rank among their top-five digital-transformation spending areas during 2024–2026.[10]

Innovation in the rent to own industry

  • 7.7% growth in rentals and fees was reported by Upbound Group in 2024, reaching $3.51 billion.[12]
  • $330.1 million was the increase in Acima segment revenue in 2024, driven by higher rentals, merchandise sales, retailer locations and direct-to-consumer offerings.[12]
  • 5,445 rent-to-own store locations operated nationwide in the United States in 2025.[13]
  • $1.9 billion was spent by U.S. rent-to-own dealers on new inventory in 2025.[13]

05 Statistics

Data & Analytics

Decisioning, underwriting, and risk analytics are tied to measurable targets, including Upbound’s 5% reduction in negative lease outcomes through an omnichannel experience. The data footprint included 5.1 million applications processed in 2022.

Business intelligence in the rent to own industry

  • 57% was the four-year compound annual growth rate of Rent-A-Center web activity reported by Upbound in 2022.[12]
  • Upbound’s technology plan targeted a 5% reduction in negative lease outcomes through an omnichannel experience in 2022.[12]
  • 5.1 million applications were processed through Upbound’s digital footprint in 2022 across its rent-to-own platforms.[12]
  • Upbound’s technology stack included a decision and risk engine, customer data platform, inventory management, fleet management, service-retention engine and digital payments platform in 2022.[12]
  • Upbound’s technology plan targeted a 70% reduction in fulfillment time through retailer integration in 2022.[12]
  • Upbound identified a proprietary technology and data-analytics capability as a competitive differentiator in its rent-to-own business in 2022.[12]

Data analytics in the rent to own industry

  • Upbound’s digital platform included a customer data platform for rent-to-own operations in 2022.[12]
  • Upbound’s 2025 Rent-A-Center strategy included new approval-process tools for online applicants who did not meet stricter underwriting criteria.[14]
  • Upbound’s 2022 technology strategy included hyper-personalization to increase customer loyalty across its rent-to-own platforms.[12]
  • Upbound reported that its Acima platform used data analytics to support responsible risk-adjusted customer outcomes in 2024.[15]
  • Upbound’s decision and risk engine supported rent-to-own application and underwriting processes in 2022.[12]
  • Upbound targeted a 3%–4% reduction in Rent-A-Center losses through underwriting optimization in 2022.[12]

Data Quality in the financial services sector (sector benchmark)

  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[16]
  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[17]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[16]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[18]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[17]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[18]

Data Governance in the financial services sector (sector benchmark)

  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[19]
  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[20]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[19]
  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[21]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[19]

KPIs in the rent to own industry

  • 28% of Rent-A-Center lease-to-own revenue came from e-commerce during the first quarter of 2026, compared with 27% in the first quarter of 2025.[14]
  • 41% of Rent-A-Center rental revenue came from furniture in the fourth quarter of 2025.[14]
  • $82,000 was Rent-A-Center’s average lease-portfolio value per store in the fourth quarter of 2025.[14]
  • $480 million was Rent-A-Center quarterly revenue in the fourth quarter of 2025.[14]
  • 12% of Rent-A-Center rental revenue came from personal electronics in the fourth quarter of 2025.[14]
  • 4.9% was Rent-A-Center’s lease-charge-off rate in the fourth quarter of 2025.[14]

06 Statistics

Strategy & Growth

Usage scale remains broad: more than 2.1 million active U.S. customers at year-end 2025, and $11.5 billion industry revenue in 2024. Store and portfolio actions also appear alongside customer-intent and renewal patterns.

Growth in the rent to own industry

  • U.S. rent-to-own dealers generated approximately $1.09 million in average annual revenue per store in 2024.[13]
  • More than 2.1 million active U.S. rent-to-own customers were using the service at the end of 2025.[13]
  • U.S. rent-to-own industry revenue reached approximately $11.5 billion in 2024.[13]
  • Rent-A-Center opened 15 total company-owned locations across the United States and Mexico in 2023.[12]
  • Rent-A-Center opened 5 total company-owned locations across the United States and Mexico in 2025.[12]
  • Rent-A-Center opened 7 total company-owned locations across the United States and Mexico in 2024.[12]

Differentiation in the rent to own industry

  • 19% of U.S. rent-to-own customers were dissatisfied with their experience in the FTC survey.[22]
  • 87% of customers intending to purchase rent-to-own merchandise actually purchased it in the FTC survey.[22]
  • 75% of U.S. rent-to-own customers were satisfied with their experience in the FTC survey.[22]
  • 49% of U.S. rent-to-own customer households had a savings account in the FTC survey.[22]
  • 67% of U.S. rent-to-own customers intended to purchase the merchandise when beginning the transaction in the FTC survey.[22]
  • 84% of U.S. rent-to-own customer households owned a car or truck in the FTC survey.[22]

Mergers and acquisitions in the rent to own industry

  • $1.463 million was the approximate purchase price of acquired Rent-A-Center stores in 2024.[12]
  • October 3, 2024 was the closing date of the Aaron’s take-private merger.[12]
  • 55 Rent-A-Center stores were sold to a franchisee during the 2024 portfolio restructuring.[12]
  • $504 million was the approximate consideration for IQVentures’ acquisition of Aaron’s in 2024.[23]
  • 10.5% of post-closing ownership interests were apportioned to Aaron’s management incentive-plan entity after the 2024 merger.[12]
  • 3 acquired Rent-A-Center locations were closed and their accounts merged with existing locations in 2024.[12]

Strategic partnerships in the rent to own industry

  • 412 of Rent-A-Center’s 448 franchisee stores operated under the Rent-A-Center trade name in 2024.[12]
  • 448 Rent-A-Center franchisee stores operated in 29 U.S. states at December 31, 2024.[12]
  • 7 Rent-A-Center franchisee stores operated under the ColorTyme trade name in 2024.[12]
  • 29 Rent-A-Center franchisee stores operated under the RimTyme trade name in 2024.[12]
  • Aaron’s franchised and company-operated stores served customers through 47 U.S. states and Canada in 2023.[12]
  • Aaron’s had approximately 1,240 company-operated and franchised stores in 2023.[12]

07 Statistics

People & Workforce

Operational staffing remains material, with 34,000-plus full-time employees in the U.S. rent-to-own industry in 2025. Work-location flexibility data is also reported for the wider financial services workforce.

Hiring in the rent to own industry

  • 9,071 full-time and part-time team members were employed by The Aaron’s Company at December 31, 2023, in the United States.[12]
  • 1,385 Aaron’s team members worked in BrandsMart stores and warehouses at December 31, 2023.[12]
  • 916 Aaron’s team members worked in store-support-center roles at December 31, 2023.[12]
  • 31,000 approximately store-level employees worked in the U.S. rent-to-own industry in 2025.[13]
  • 34,000-plus full-time employees worked in the U.S. rent-to-own industry in 2025.[13]

Remote Work in the financial services sector (sector benchmark)

  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[24]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[25]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[26]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[20]

Hybrid Work in the financial services sector (sector benchmark)

  • 28.7% of U.S. finance and insurance workers were in hybrid work arrangements as of September 24, 2024.[27]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[28]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[29]
  • 82% of U.S. financial services firms offered some form of work-location flexibility in July 2025.[24]
  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[29]

Upskilling in the rent to own industry

  • 2 semi-annual meetings were held by Upbound Group to equip regional directors with tools to support stores and maintain sales momentum in 2021.[14]
  • 2 new employee business resource groups were added by Aaron’s in the fourth quarter of 2022, focused on veterans and disability education.[12]
  • 9,000-plus Aaron’s team members had access to the company’s voluntary and anonymous diversity-and-inclusion survey and related listening activities.[12]
  • 2 new strategic initiatives were launched by Upbound Group to improve coworker and customer experience in its 2021 ESG reporting.[14]
  • 96% of managers at Rent-2-Own were promoted from within the company, according to its careers information.[30]

Employee Engagement in the financial services sector (sector benchmark)

  • 12% of employees in Europe were engaged at work in 2025.[28]
  • 16% of employees worldwide were actively disengaged at work in 2025.[28]
  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[28]
  • 31% of employees in the United States and Canada were engaged at work in 2025.[28]

DEI in the rent to own industry

  • 35.2% of Aaron’s total workforce identified as White at December 31, 2023, United States.[12]
  • 20.2% of Aaron’s total workforce identified as Hispanic or Latino at December 31, 2023, United States.[12]
  • 66.9% of Aaron’s total workforce was male at December 31, 2023, United States.[12]
  • 69.4% of Aaron’s management workforce was male at December 31, 2023, United States.[12]
  • 30.2% of Aaron’s management workforce was female at December 31, 2023, United States.[12]

Change Management in the financial services sector (sector benchmark)

  • 64% of financial services leaders acknowledged the need for complete organizational transformation in 2024.[31]
  • 45% of banks reported issues resourcing change agents and stream leads for transformation workstreams in 2025.[32]

08 Statistics

Customer & Sales

Customer outcomes are tracked via service metrics and payment behavior, including 54% NPS increase after a customer-feedback program. Channel mix is visible with 28% e-commerce revenue share in Q1 2026 for Rent-A-Center.

Customer experience in the rent to own industry

  • 87% of Progressive Leasing customers surveyed said customer-service agents were knowledgeable in the United States in 2024.[12]
  • 91% of Progressive Leasing customers surveyed said customer-service agents were friendly in the United States in 2024.[12]
  • 4.8 out of 5 stars was Progressive Leasing’s Google customer-satisfaction rating at the end of 2024.[12]
  • 54% was the reported increase in Rent-A-Center’s Net Promoter Score after implementing a customer-feedback program.[33]

Customer retention in the rent to own industry

  • 76% of Progressive Leasing customers who paid off leases funded in 2023 used an early-purchase option.[12]
  • 786,000 Progressive Leasing customers had active lease agreements at June 30, 2026.[12]
  • 9% was the increase in reactivated Progressive Leasing customers in the United States in 2024.[34]
  • 934,000 Progressive Leasing customers had active lease agreements at December 31, 2024.[34]

Customer acquisition in the rent to own industry

  • 13% was the increase in new Progressive Leasing customers in the United States in 2024.[34]
  • 50% to 60% of Rent-A-Center customers signing e-commerce agreements were new to the company in 2022.[14]
  • 6.7 million U.S. households used rent-to-own services during 2025.[13]

Customer loyalty in the rent to own industry

  • Nearly 70% of Progressive Leasing GMV was renewed to multiyear exclusive retail-partner contracts over the two years through 2024.[34]
  • Approximately 50% of Progressive Leasing GMV was under retail-partner contracts extending into the 2030s in 2024.[34]

09 Statistics

Marketing & Brand

Customer-facing spending scale is reflected by $1.8 billion annual payroll for the industry in 2025. Segment channel contribution is also quantified, including 17.0% of Progressive Leasing GMV coming through e-commerce in 2024.

Marketing in the rent to own industry

  • $1.8 billion was the annual payroll of the U.S. rent-to-own industry in 2025, indicating the scale of the industry’s customer-facing operating base.[13]
  • $11.8 billion was the estimated U.S. rent-to-own industry revenue in 2025.[13]

Digital marketing in the rent to own industry

  • 17.0% of Progressive Leasing GMV came through e-commerce channels in 2024.[34]
  • $75 million was Progressive Leasing’s stated 2025 target for PROG Marketplace GMV.[34]
  • Nearly three times was the year-over-year increase in PROG Marketplace GMV during 2024.[34]

Branding in the rent to own industry

  • 57% of Progressive Leasing’s customers were female in the company’s 2026 customer profile.[12]
  • 60% of Progressive Leasing’s customers were renters in the company’s 2026 customer profile.[12]
  • Approximately $50,000 to $54,000 was the median annual income range in Progressive Leasing’s 2026 customer profile.[12]

Influencer Marketing in the financial services sector (sector benchmark)

  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[35]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[35]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[36]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[35]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[35]

10 Statistics

Operations & Execution

Execution centers on store network management and inventory cycle time, including a 17-month average renewal period in Upbound’s Rent-A-Center segment for 2024. Returns and repair coverage are also quantified in the FTC survey and APRO results.

Process optimization in the rent to own industry

  • 1,728 company-owned Rent-A-Center stores in the United States and Puerto Rico were operated in 2024 as Upbound evaluated locations to optimize its store network.[12]
  • $1.56 million was Acima’s 2024 capital expenditure, compared with $24.21 million for Rent-A-Center stores and $2.20 million for Mexico operations.[12]
  • 448 franchised lease-to-own stores operated across 29 U.S. states under Upbound’s Rent-A-Center, ColorTyme and RimTyme brands at the end of 2024.[12]
  • $104.7 million of operating cash flow was generated by Upbound in 2024 while $323.8 million was used for debt repayments.[12]
  • 2,308 total Upbound locations operated across its Rent-A-Center, Mexico and franchising segments at December 31, 2024.[12]

Operational efficiency in the rent to own industry

  • $128.7 million was the increase in Upbound operating profit in 2024, driven partly by lower operating labor expenses and other gains and charges.[12]
  • 17 months was the average renewal period generally required for ownership of new merchandise in Upbound’s Rent-A-Center segment in 2024.[12]
  • $13.4 million lower non-labor operating expenses contributed to Rent-A-Center’s 2024 operating-profit increase.[12]
  • 1.5% growth in Rent-A-Center same-store sales was reported for 2024.[12]
  • 21 Home Choice stores operated in Minnesota at December 31, 2024, where Upbound used installment-sale operations because of state credit-sale treatment.[12]

Quality management in the rent to own industry

  • 81% of returned rent-to-own merchandise was returned within six months or less in the FTC customer survey.[22]
  • 38% of rented items in the FTC’s rent-to-own customer survey were home electronics, 36% were furniture and 25% were appliances.[22]
  • 8% of returned rent-to-own merchandise in the FTC survey was returned because of a problem with the merchandise or store.[22]
  • 97% of U.S. rent-to-own dealers offered lifetime reinstatement options in the 2025 APRO industry survey.[13]
  • 14 months was the average rental period before merchandise was purchased in the FTC survey of rent-to-own customers.[22]

Supply chain in the rent to own industry

  • $693.095 million of Upbound merchandise was on rent in Acima at December 31, 2024.[12]
  • $261,000 of merchandise was held for rent in Upbound’s Acima segment at December 31, 2024.[12]
  • $1.9 billion was spent on new inventory by U.S. rent-to-own dealers during 2025, according to APRO’s 2026 industry survey.[13]
  • $420.382 million of Upbound merchandise was on rent in Rent-A-Center at December 31, 2024.[12]
  • $104.302 million of merchandise was held for rent in Upbound’s Rent-A-Center segment at December 31, 2024.[12]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[16]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[37]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[38]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[16]
  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[16]

11 Statistics

Finance & Pricing

Pricing affordability ties to a stated average spend of $189 per month in 2025, alongside recurring payment structures. Operator financial disclosures include Upbound’s 2024 capital expenditure and debt repayment figures.

Pricing strategy in the rent to own industry

  • $189 per month was the average 2025 monthly spending level for U.S. households using rent-to-own services, according to APRO.[13]
  • $2,265 was the average annual amount spent by a U.S. rent-to-own household in 2025, or approximately $189 per month.[13]
  • $10.3 million in installment-sale interest payments was recognized by Upbound in 2024.[12]
  • 3.0% to 6.0% of franchisees’ monthly gross revenue was paid to Upbound as franchising royalties in 2024.[12]
  • $10,000 was the maximum generally charged by Upbound as an initial fee for each new franchised location in 2024.[12]

Cost reduction in the rent to own industry

  • $13.4 million was the 2024 reduction in Rent-A-Center non-labor operating expenses reported by Upbound.[12]
  • $1.56 million was Acima’s 2024 capital expenditure, supporting a relatively asset-light third-party-retailer model.[12]
  • $18.7 million in proceeds from property-asset sales was received by Upbound in 2024.[12]
  • $56.275 million was Upbound’s total capital expenditure in 2024, compared with $53.402 million in 2023.[12]
  • $82.3 million was paid in Upbound dividends during 2024, alongside $323.8 million of debt repayments and $56.3 million of capital expenditures.[12]

Profitability in the rent to own industry

  • $6.9 million was the increase in Rent-A-Center operating profit in 2024.[12]
  • $330.1 million was the increase in Acima segment revenue in 2024.[12]
  • $58.1 million was the increase in Upbound consolidated gross profit in 2024.[12]
  • $84.1 million of Acima’s 2024 revenue increase came from higher merchandise sales.[12]
  • $328.2 million was the increase in Upbound consolidated revenue in 2024.[12]

Financial planning in the rent to own industry

  • $323.8 million was used by Upbound for debt repayments in 2024.[12]
  • $1.3 billion was Upbound’s outstanding indebtedness at December 31, 2024.[12]
  • $1.8 billion was the annual payroll of the U.S. rent-to-own industry in 2025, according to APRO’s industry survey.[13]
  • $53.402 million was Upbound’s total capital expenditure in 2023, compared with $61.387 million in 2022.[12]
  • $82.3 million was paid in Upbound dividends during 2024.[12]

12 Statistics

Product & Service

Product assortment and lifecycle are tracked through lease periods and idle time; Upbound cites an approximate 16-month total life per product in its Rent-A-Center segment in 2024. Early-purchase and service coverage appear in dealer-level survey results.

Product development in the rent to own industry

  • Aaron’s Woodhaven manufacturing supplied a significant portion of upholstered furniture leased and sold through company-operated and franchised stores in 2023.[12]
  • Aaron’s operated approximately 1,240 stores and an e-commerce platform serving lease-to-own and retail customers in 2023.[12]
  • Aaron’s planned to expand its product assortment through the Aaron’s Marketplace as part of its 2023–2025 growth initiatives.[12]
  • $1.9 billion in new inventory was purchased by U.S. rent-to-own dealers in 2025, supporting product assortment and replenishment across the industry.[13]
  • 37% of Upbound’s merchandise purchases came from Ashley Furniture Industries in 2025, followed by 11% from LG Electronics and 10% from Whirlpool.[14]

Product lifecycle in the rent to own industry

  • 87.1% was Aaron’s lease-renewal rate for 2023, compared with 87.5% in 2022.[12]
  • 4.7% of Rent-A-Center lease-to-own revenue was lost through merchandise charge-offs in 2024.[12]
  • Customers could choose new or previously leased merchandise in Upbound’s Rent-A-Center segment in 2025.[14]
  • 99% of U.S. rent-to-own dealers offered customers early-purchase options in 2025.[13]
  • 16 months was the approximate average total life of each product in Upbound’s Rent-A-Center segment in 2024, including lease periods and idle time.[14]

After-sales in the rent to own industry

  • 42,115 total employees worked in the U.S. rent-to-own industry in 2024, including store-level and support personnel.[13]
  • 96% of U.S. rent-to-own dealers provided free service, parts and labor in 2025.[13]
  • 97% of U.S. rent-to-own dealers offered lifetime reinstatement options in 2024.[13]
  • More than 34,000 full-time workers supported U.S. rent-to-own operations in 2025, including service, delivery, logistics and customer-support roles.[13]
  • 15 fulfillment centers supported Aaron’s omnichannel rent-to-own operations in 2022.[12]

Value proposition in the rent to own industry

  • Aaron’s e-commerce revenue increased 27.4% year over year during the first half of 2024 and represented 24.6% of lease revenues and fees.[12]
  • Aaron’s e-commerce customers were approximately five years younger than its in-store customers in 2022.[12]
  • Approximately 2.1 million customers had active U.S. rent-to-own agreements at the end of 2025.[13]
  • $11.8 billion was generated by the U.S. rent-to-own industry in 2025, serving more than 6.7 million households.[13]
  • Approximately 1 in 20 U.S. households used rent-to-own services during 2025.[13]

13 Statistics

Sustainability & Ethics

Environmental metrics are reported for operators, including Upbound’s 58,951.6 metric tons Scope 1 emissions in 2023 and Scope 1+2 inventory totals. Program and settlement figures also appear under ethics and consumer protection.

Sustainability in the rent to own industry

  • 20,259,727 kilowatt-hours of electricity were conserved through Aaron’s recycling activities in 2022.[39]
  • 46,711,636 gallons of water were conserved through Aaron’s recycling activities in 2022.[39]
  • 14,970 tons of recyclable commodities and materials were recycled across Aaron’s company-owned stores, support centers, fulfillment centers and service centers in 2022.[39]
  • Approximately 90% of Upbound’s operational greenhouse-gas emissions came from its rent-to-own retail segment in 2023.[14]
  • 20,263.7 cubic yards of landfill airspace were preserved through Aaron’s recycling activities in 2022.[39]

ESG in the rent to own industry

  • 58,951.6 metric tons of CO2e were Upbound’s Scope 1 emissions in 2023.[14]
  • 50-plus Boys & Girls Clubs of America teen-center refreshes had been delivered by Aaron’s by 2025.[40]
  • 99,186.5 metric tons of CO2e were reported in Upbound’s Scope 1 and Scope 2 greenhouse-gas inventory for 2023.[14]
  • 40,234.9 metric tons of CO2e were Upbound’s location-based Scope 2 emissions in 2023.[14]
  • Approximately 2,000 corporate-operated stores were included in the rent-to-own retail segment identified as Upbound’s main emissions source in 2023.[14]

Ethics in the rent to own industry

  • $11.4 million was the 2023 settlement involving Snap Finance over alleged violations relating to Pennsylvania rent-to-own transactions.[41]
  • 19 annual hunger-relief fundraisers had been conducted by Rent-A-Center employees by 2021.[14]
  • $25,000 was contributed by Rent-A-Center as a matching donation to the 2021 North Texas hunger-relief campaign.[14]
  • 47 states had specific statutes regulating rent-to-own transactions according to APRO’s 2026 industry overview.[13]
  • $175 million was paid by Progressive Leasing to the Federal Trade Commission under a 2020 settlement concerning alleged advertising and marketing violations.[12]

CSR in the rent to own industry

  • Nearly 300 organizations received Aaron’s Gives contributions in 2022.[39]
  • $1.2 million was contributed by Aaron’s through its Aaron’s Gives program in 2022.[39]
  • $800,000 in additional funding was committed by Aaron’s to Boys & Girls Clubs of America through June 2023.[39]
  • $10,000 was donated by Aaron’s Foundation to Lost-N-Found Youth in 2021.[40]
  • $10 million had been committed by Aaron’s to Boys & Girls Clubs of America since 2015.[40]

Circular economy in the rent to own industry

  • 92% of U.S. rent-to-own dealers offered loaner products while repairs were completed in the 2025 APRO survey.[13]
  • 10 million pounds of paper, plastic, foam, fabric, wood, metal and cardboard scrap are reused or recycled annually by Aaron’s manufacturing operations.[39]
  • 36,395 metric tons of greenhouse-gas emissions were avoided through Aaron’s recycling activities in 2022.[39]
  • 14,970 tons of recyclable commodities and materials were recycled by Aaron’s in 2022.[39]
  • 97% of U.S. rent-to-own dealers provided free product service and repairs in the 2025 APRO survey.[13]

Carbon footprint in the rent to own industry

  • 18,012 metric tons of CO2e came from Upbound’s stationary-combustion emissions in 2023.[14]
  • 99,186.5 metric tons of CO2e were Upbound’s total Scope 1 and Scope 2 emissions in 2023.[14]
  • 40,939 metric tons of CO2e came from Upbound’s mobile-combustion emissions in 2023.[14]

15 Statistics

Globalization & Expansion

Cross-border footprints are tracked through store counts, including Rent-A-Center Mexico locations at 136 operating at December 31, 2025. U.S. customer demographics are also summarized via the FTC survey.

Globalization in the rent to own industry

  • 4 Mexico store openings were recorded by Rent-A-Center during 2025.[12]
  • 3 Mexico store openings were recorded by Rent-A-Center during 2024.[12]
  • 136 Rent-A-Center Mexico locations were operating at December 31, 2025.[12]
  • 132 company-owned lease-to-own stores operated in Mexico at December 31, 2024.[12]
  • 123 easyhome locations operated across Canada in 2019.[23]

Cultural adaptation in the rent to own industry

  • 59% of U.S. rent-to-own customers had annual household incomes below $25,000 in the FTC survey.[22]
  • 51% of U.S. rent-to-own customers in the prior year were aged 18 to 34 in the FTC survey.[49]
  • 73% of U.S. rent-to-own customers had no more than a high-school education in the FTC survey.[22]
  • 56% of U.S. rent-to-own customers in the prior year were female in the FTC survey.[49]
  • 31% of U.S. rent-to-own customers in the prior year were African American in the FTC survey.[22]

Supplier management in the rent to own industry

  • 16% of Rent-A-Center and Mexico merchandise purchases came from Whirlpool in 2024.[12]
  • $1.9 billion was spent on new inventory by U.S. rent-to-own dealers in 2025.[13]
  • No supplier other than Ashley Furniture Industries and Whirlpool accounted for more than 10% of merchandise purchases in 2024.[12]
  • 39% of Rent-A-Center and Mexico merchandise purchases came from Ashley Furniture Industries in 2024.[12]
  • $1.95 billion was spent on new inventory by U.S. rent-to-own dealers in 2024.[13]

Stakeholder management in the rent to own industry

  • 37,078 store-level workers were employed by U.S. rent-to-own dealers in 2024.[13]
  • $1.46 billion in annual wages were paid by U.S. rent-to-own dealers in 2024.[13]
  • 42,115 total employees were reported by U.S. rent-to-own dealers in 2024.[13]
  • Annual payroll exceeded $1.8 billion for U.S. rent-to-own dealers in 2025.[13]
  • More than 34,000 full-time workers were employed by U.S. rent-to-own dealers in 2025.[13]

Distribution channels in the rent to own industry

  • BrandsMart U.S.A. operated 11 retail stores in Florida and Georgia in 2023.[12]
  • Aaron’s operated approximately 1,240 stores plus an e-commerce platform in 2023.[12]
  • More than 6.7 million Americans used rent-to-own services in 2025 across storefront and virtual channels.[13]
  • 5,445 rent-to-own store locations operated in the United States in 2025.[13]
  • More than 30,000 U.S. retail partner locations offered Progressive Leasing in 2025.[50]

Key questions about the rent to own industry

What is the U.S. rent-to-own market size in 2025?
The U.S. rent-to-own industry generated an estimated $11.8 billion in revenue in 2025, serving more than 6.7 million households through storefront and virtual channels.
How fast is the market growing?
Industry revenue rose from approximately $11.5 billion in 2024 to approximately $11.8 billion in 2025, a modest increase. Growth is being supported by virtual and retailer-integrated lease-to-own channels.
Which companies lead the rent to own industry?
Acima Holdings leads Gitnux's 2026 rent to own ranking with an Overall score of 9.1, with Acima GMV of $2.01B in 2025. Rent-A-Center is the highest-ranked rent-to-own retailer at 9.0, driven by 2025 segment revenue of $1.90B for Rent-A-Center.
What technology shifts are shaping the sector?
Operators point to expansion of virtual and embedded channels, including e-commerce and retailer-integrated leasing. Rent-A-Center reported 28% of lease-to-own revenue coming from e-commerce in the first quarter of 2026.
How is the market structured by channels and merchandise categories?
The industry is segmented by distribution channel and merchandise category. Rent-A-Center reports storefront, kiosk, e-commerce, digital and mobile channels, and its 2025 rentals-and-fees revenue included $1.36 billion furniture and accessories, $454.0 million consumer electronics, $412.2 million appliances, and $449.8 million wheels and tires.
What do customers typically pay per month under rent-to-own contracts?
APRO estimated average annual household spend of $2,265 in 2025, or about $189 per month. Contracts commonly use recurring weekly, biweekly, semimonthly, or monthly payments and may include an early-purchase option.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Isabelle Moreau. (2026, February 13). Rent-To-Own Industry Statistics. Gitnux. https://gitnux.org/rent-to-own-industry-statistics
MLA
Isabelle Moreau. "Rent-To-Own Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/rent-to-own-industry-statistics.
Chicago
Isabelle Moreau. 2026. "Rent-To-Own Industry Statistics." Gitnux. https://gitnux.org/rent-to-own-industry-statistics.

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