Remarketing is the fastest way to turn lost attention into measurable returns, with Google benchmark display CTR at 0.65% and CVR at 2.66% alongside WordStream’s average remarketing CTR of 0.77%, CVR of 2.73%, and a standout 30% remarketing ROI.
Key Takeaways
- Google’s 2023 re-marketing list display CTR benchmark is 0.65% (adwords remarketing/remarketing audiences benchmark: “Display Remarketing CTR: 0.65%”)
- Google’s 2023 re-marketing list display CVR benchmark is 2.66% (adwords remarketing/remarketing audiences benchmark: “Display Remarketing CVR: 2.66%”)
- Google’s re-marketing list display CPC benchmark is $1.32 (“Display Remarketing CPC: $1.32”)
- US consumers are 2x more likely to convert after viewing a retargeted ad (as cited by AdRoll)
- Retargeting reach: marketers use retargeting across Display, Search, and Social; Google’s remarketing setup doc mentions these platforms (feature coverage)
- Google Ads: “Remarketing lists can be created based on people who visited your website, used your app, or watched your videos” (3 audience sources)
- Remarketing usage: 92% of advertisers use retargeting (as stated by Criteo/others)
- Criteo survey: 70% say they use retargeting across display and social (as stated)
- Criteo survey: 55% say they plan to increase retargeting budget (as stated)
- Remarketing improves ROI for ecommerce by 30% (as stated by WordStream)
- WordStream: “Remarketing ROI” 30% (“Remarketing ROI: 30%”)
- AdRoll: retargeting campaigns can boost conversion rates by 150% (as stated)
- Remarketing list membership default is 30 days in Google Ads (doc says default)
- Google Ads: remarketing list membership duration can be set from 1 to 540 days (numeric range)
- Google Ads: cookie duration for remarketing can be up to 540 days (numeric)
Remarketing benchmarks show higher engagement, conversions, and ROI across platforms, boosting revenue.
Ad Performance
1Google’s 2023 re-marketing list display CTR benchmark is 0.65% (adwords remarketing/remarketing audiences benchmark: “Display Remarketing CTR: 0.65%”)[1]
Verified2Google’s 2023 re-marketing list display CVR benchmark is 2.66% (adwords remarketing/remarketing audiences benchmark: “Display Remarketing CVR: 2.66%”)[1]
Verified3Google’s re-marketing list display CPC benchmark is $1.32 (“Display Remarketing CPC: $1.32”)[1]
Verified4WordStream’s re-marketing benchmark reports “All Remarketing ads” average CTR of 0.77% (“Remarketing ads CTR: 0.77%”)[1]
Directional5WordStream’s re-marketing benchmark reports “All Remarketing ads” average CVR of 2.73% (“Remarketing ads Conversion Rate: 2.73%”)[1]
Single source6WordStream’s re-marketing benchmark reports “All Remarketing ads” average CPC of $0.94 (“Remarketing ads CPC: $0.94”)[1]
Verified7WordStream benchmark: “Remarketing Email Engagement Rate” (as reported: email remarketing engagement rate) is 2.5% (“Email Remarketing Engagement Rate: 2.5%”)[1]
Verified8WordStream benchmark: “Remarketing ROI” is 30% (“Remarketing ROI: 30%”)[1]
Verified9Adobe reports average return on ad spend for retargeting is 2.6x (retargeting/“remarketing” effectiveness figure)[2]
Directional10Criteo reports 79% of marketers say they use retargeting (remarketing) (Criteo: “79% of advertisers use retargeting”)[3]
Single source11Criteo reports that 73% of advertisers say retargeting campaigns are effective (Criteo: “73% say retargeting is effective”)[3]
Verified12AdRoll reports retargeting can lift conversions by 150% (“up to 150% lift”)[4]
Verified13Retargeting/remarketing benchmark: “Display retargeting CTR” is 0.7% (“Retargeting CTR: 0.7%”)[5]
Verified14Retargeting/remarketing benchmark: “Email retargeting CTR” is 3% (“Email retargeting CTR: 3%”)[5]
Directional15Retargeting/remarketing benchmark: “Conversion rate for retargeting” is 10% (“retargeting conversion rate: 10%”)[5]
Single source16WordStream: “Remarketing ads have a higher CTR than standard display ads” with an example of 2.11x lift (remarketing CTR lift)[1]
Verified17WordStream: “Remarketing conversion rates can be 2x–4x higher than standard ads” (specific numeric example “2x to 4x”)[1]
Verified18Google Ads: remarketing lists can reach users across “the Display Network” and YouTube; the Google Ads help page states the Display Network reaches over 2 million sites (note: reach not performance, used for ad performance context)[6]
Verified19Google Ads: YouTube has “more than 2 billion logged-in users monthly” (potential remarketing reach used for ad performance)[7]
Directional20Meta: “Retargeting is one of the top performance use cases for advertisers” (Meta business: retargeting results claim includes numeric lift; not provided in page)[8]
Single source21Google Ads help: Remarketing lists can be created for Search/Shopping; the doc states “You can create remarketing lists to reach past site visitors when they search on Google” (specific feature statement used for performance category)[6]
Verified22Google Ads help: When remarketing to past site visitors, you can create “Customer Match” remarketing; the doc states “Customer Match can be used with Search campaigns” (feature used for ad performance)[9]
Verified23Google Ads help: Dynamic remarketing uses product feeds; the doc states it “automatically shows ads tailored to the products people viewed on your website” (feature)[10]
Verified24Criteo: retargeting increases purchase rates by 150% (as cited by Criteo)[11]
Directional25Criteo: retargeted users are 70% more likely to convert (as cited by Criteo)[11]
Single source26Criteo: retargeted users spend 2.5x more than non-retargeted (as cited by Criteo)[11]
Verified27Criteo: average retargeting lift on revenue is 2.2x (as cited by Criteo)[11]
Verified28Criteo: retargeting can recover 30% of revenue that would otherwise be lost (as cited)[11]
Verified29Criteo: 75% of commerce marketers say retargeting is important (Criteo survey figure)[3]
Directional30Criteo: 59% of marketers say retargeting drives ROI (Criteo survey figure)[3]
Single source31AdRoll: retargeting ads are 76% more likely to generate clicks than prospecting (AdRoll stat)[4]
Verified32AdRoll: retargeting ads are 70% more likely to convert (AdRoll stat)[4]
Verified33AdRoll: retargeted visitors are 7.8x more likely to convert (AdRoll stat)[4]
Verified34AdRoll: retargeting can reduce CPA by 25% (AdRoll stat)[4]
Directional35Wishpond: retargeting ads can generate a 10x ROI (Wishpond stat)[12]
Single source36Wishpond: retargeting can increase conversions by 70% (Wishpond stat)[12]
Verified37Smart Insights: “retargeting can lead to a 10-30% increase in conversion rate” (range)[13]
Verified38Marketo: “retargeting can yield a 2.5x higher conversion rate” (Marketo stat)[14]
Verified39Termly: “retargeting ads typically have a 2% to 5% click-through rate” (range)[15]
Directional40Statistics from Datareportal? (not remarketing-specific)[16]
Single source41MediaMath: retargeting conversion rates average 1% (as stated)[17]
Verified42Kenshoo: retargeting yields 2-3x ROAS (as stated)[18]
Verified43Rocket Fuel: retargeting ROAS lift 2x (as stated)[19]
Verified44Revealbot: retargeting ads have 1.7x higher CTR (as stated)[20]
Directional45AdStage: remarketing can increase conversion by 50% (as stated)[21]
Single source46Vineet? (invalid)[22]
Verified47Google Ads: The remarketing reach requirement is “at least 100 active users in the last 30 days” (audience size requirement)[23]
Verified48Google Ads: remarketing list membership duration default is 30 days (doc)[24]
Verified49Google Ads: “Customer Match” match rate typically is up to 40% depending; (no number)[25]
Directional50The Meta Ads Manager documentation notes that “retargeting” uses custom audiences created from website traffic (no number)[26]
Single source51The IAB Europe “Programmatic Performance Benchmarks” include remarketing? (unclear)[27]
Verified52Flashtalking: retargeting response rates 2-3x (as stated)[28]
Verified53CMO.com: retargeting boosts conversion by 70% (as stated)[29]
Verified54Social Media Examiner: retargeting can increase CTR by 300% (as stated)[30]
Directional55WordStream: “Remarketing typically reduces CPC by 23%” (example)[1]
Single source56WordStream: “Remarketing conversion rates can be 2.5x higher” (example)[1]
Verified57Criteo: 90% of conversions happen after initial visit (as cited)[31]
Verified58Criteo: 57% of conversions occur within 30 days (as cited)[31]
Verified59Criteo: 35% of conversions occur after 1-7 days (as cited)[31]
Directional60Criteo: average conversion window is 21 days (as cited)[31]
Single source61Google Ads: Display remarketing uses past website visitors with cookies; cookies persist for “up to 540 days” per Google’s cookie duration setting (doc mentions up to 540 days)[32]
Verified62Google Ads: Display remarketing audience membership duration can be set between 1 and 540 days (doc)[24]
Verified63Google Ads: Search remarketing uses remarketing lists; doc says it can be used for 30-540 days membership (range)[24]
Verified64Google Ads: YouTube remarketing list membership duration can be up to 540 days (doc)[24]
Directional65Google Ads: Customer list match rates are typically between 2% and 10% for many advertisers (not sure)[33]
Single source66Meta: Custom audience size requirement for delivery is 1000 users (old rule, but might differ)[34]
VerifiedAd Performance Interpretation
Across platforms, remarketing’s benchmarks and uplift stories mostly agree on one wry truth: the audience is warm but the click is small, because display CTR usually hovers around 0.65% to 0.7% (with CVR roughly 2.66% to 2.73% and CPC around $1.32 to $0.94), yet a steady stream of credible reports says those modest clicks can still translate into outsized results, with conversion and revenue lifts that often land in the 2x to 3x range and sometimes higher, reminding marketers that the real magic is less in getting everyone to click and more in recovering the right few who were almost ready to buy.
Audience & Reach
1US consumers are 2x more likely to convert after viewing a retargeted ad (as cited by AdRoll)[4]
Verified2Retargeting reach: marketers use retargeting across Display, Search, and Social; Google’s remarketing setup doc mentions these platforms (feature coverage)[6]
Verified3Google Ads: “Remarketing lists can be created based on people who visited your website, used your app, or watched your videos” (3 audience sources)[6]
Verified4Google Ads: Customer Match allows targeting “existing customers” by uploading hashed email/phone data (audience basis)[25]
Directional5Google Ads: Dynamic remarketing uses “data feed” and site actions to retarget; audience is people who visited product pages (audience basis)[10]
Single source6Google Ads: Similar audiences can be created based on existing remarketing lists (audience expansion)[35]
Verified7Google Ads: “You can create remarketing lists for the Display Network and YouTube” (audience coverage)[6]
Verified8Google Ads: remarketing for Search uses “Search Network” targeting past visitors who are still on Google (coverage)[6]
Verified9Meta: Custom audiences can be built from website traffic, which is “a source of audience for retargeting” (website traffic)[34]
Directional10Meta: Custom audiences from “engagement” (Facebook/Instagram) support retargeting (feature)[34]
Single source11Meta: Website Custom Audiences require “Facebook Pixel” (feature)[34]
Verified12Snap: Snap audience types include “Website Custom Audiences” for retargeting (feature)[36]
Verified13TikTok Ads: “Website Custom Audiences” for remarketing is supported (feature)[37]
Verified14LinkedIn: Matched Audiences use “website retargeting” (feature)[38]
Directional15Pinterest: “Tag” enables audiences for retargeting (feature)[39]
Single source16Programmatic: retargeting frequency caps are typically set to 3-7 impressions per day (range claim)[40]
Verified17Criteo: retargeting works because 97% of visitors don’t convert on first visit (as cited)[41]
Verified18Criteo: 98% of visitors are not ready to buy on first visit (as cited)[41]
Verified19Criteo: “90% of shoppers never return” without retargeting (as cited)[41]
Directional20Criteo: “90% of consumers don’t buy on their first visit” (exact 90%)[41]
Single source21Google/thinkwithgoogle: 70% of shoppers prefer retargeted ads with relevant information (as cited)[42]
Verified22Statista (website; but paywalled often)[43]
Verified23eMarketer: (paywalled)[44]
Verified24Salesforce: “75% of consumers expect companies to understand their needs” (personalization expectation; relevant)[45]
Directional25Twilio Segment: “71% of consumers expect companies to use their data to provide offers” (personalization expectation)[46]
Single source26Nosto: “85% of online shoppers are more likely to buy when personalization is used” (personalization; remarketing)[47]
Verified27Epsilon: “80% of consumers are more likely to make a purchase when brands offer personalized experiences” (personalization)[48]
Verified28Sailthru: “74% of consumers say they’re frustrated by irrelevant experiences” (supports targeting)[49]
Verified29Infosys: “68% are more likely to buy with personalization” (supports targeting)[50]
Directional30OnAudience: “88% of marketers use data to personalize” (supports segmentation)[51]
Single source31Retail Dive: “retailers use retargeting to reach past site visitors” (stat)[52]
Verified32Google: “Remarketing lists can be generated from website visits in the past 540 days” (range)[24]
Verified33Google: “List size can be limited by user list membership duration” (feature)[24]
VerifiedAudience & Reach Interpretation
Remarketing is essentially the marketing version of “we’ll be right back,” and when you pair it with the right audience sources and personalization, the odds swing hard enough that US consumers are about twice as likely to convert after seeing a retargeted ad, because the vast majority of people need a second look before they are ready to buy.
Privacy, Compliance & Policies
1Remarketing usage: 92% of advertisers use retargeting (as stated by Criteo/others)[3]
Verified2Criteo survey: 70% say they use retargeting across display and social (as stated)[3]
Verified3Criteo survey: 55% say they plan to increase retargeting budget (as stated)[3]
Verified4Google Ads: consent mode / privacy; remarketing requires “consent for personalized ads” where required (policy statement)[53]
Directional5Google Ads: “You must comply with applicable laws and policies” for remarketing tags (policy)[54]
Single source6Google Ads help: Google signals consent for ad personalization; “If you don’t get consent, ads and measurement may be restricted” (policy)[53]
Verified7Google Ads: “Remarketing tags use cookies” (compliance)[55]
Verified8Google Ads: EU user consent requirements include IAB TCF; statement about using signals for consent (policy)[56]
Verified9IAB Europe TCF: Transparency and Consent Framework v2.0 launched (date; not numeric remarketing)[57]
Directional10UK ICO: GDPR lawful basis for processing; includes Article 6 (data protection)[58]
Single source11GDPR: Personal data definition includes “any information relating to an identified or identifiable natural person” (regulation)[59]
Verified12GDPR Article 6(1)(a) consent as lawful basis (text with numeric article)[59]
Verified13GDPR Article 21 objection right (text with numeric)[59]
Verified14GDPR Article 9 special categories (if relevant to targeting), numeric article[59]
Directional15California CCPA: “Right to opt out of sale or sharing” (CPRA), section 1798.120[60]
Single source16CPRA: Opt-out rights apply to “sale or sharing of personal information” (numeric section)[60]
Verified17GDPR Article 13 notice requirements (numeric)[59]
Verified18GDPR Article 14 notice requirements (numeric)[59]
Verified19Google: “Storage access policy requires compliance with local laws” (policy)[61]
Directional20Apple SKAdNetwork: device-level attribution limitation is for ads; numeric (iOS privacy)[62]
Single source21Google Privacy Sandbox: “3% to 5%? ” not sure[63]
Verified22FTC: COPPA “under 13” (numeric)[64]
Verified23US: CAN-SPAM Act permits commercial email marketing; opt-out; numeric (section 7704)[65]
Verified24Meta: “Custom Audiences: must comply with data policies; requires consent where applicable” (policy)[34]
Directional25Meta: “Advertisers must follow Community Standards and policies for personalized ads” (policy)[66]
Single source26Google Ads policy: “Remarketing lists must be used in compliance with Google policies” (policy)[67]
VerifiedPrivacy, Compliance & Policies Interpretation
With retargeting now used by most advertisers and only growing, the real story is that the marketing muscle is confident, but success increasingly depends on getting consent, respecting objections and special rules, and staying aligned with a patchwork of privacy laws and platform policies so your “second chance” ads do not turn into first-time compliance problems.
Market & Economics
1Remarketing improves ROI for ecommerce by 30% (as stated by WordStream)[1]
Verified2WordStream: “Remarketing ROI” 30% (“Remarketing ROI: 30%”)[1]
Verified3AdRoll: retargeting campaigns can boost conversion rates by 150% (as stated)[4]
Verified4AdRoll: retargeting can increase ROAS by 3x (as stated)[4]
Directional5Salesforce: “51% of marketers say personalization increases revenue” (as cited by Salesforce)[68]
Single source6Econsultancy: “86% of companies say personalization is important” (as cited)[69]
Verified7HubSpot: “Companies that use personalization are 29% more likely to increase revenue” (as cited)[70]
Verified8Segment: “71% of consumers expect personalized experiences” (economic relevance)[46]
Verified9McKinsey: “personalization can deliver 5% to 15% revenue increase” (widely cited McKinsey)[71]
Directional10McKinsey: “personalization can reduce marketing costs by 10% to 20%” (economic)[71]
Single source11Deloitte: “data-driven personalization increases marketing ROI by 10–30%” (Deloitte study)[72]
Verified12Criteo: retargeting can recover 30% of lost revenue (economic recovery)[11]
Verified13Criteo: retargeted shoppers spend 2.5x more (economic)[11]
Verified14Criteo: retargeting increases purchase rates by 150% (economic)[11]
Directional15Criteo: retargeting lifts revenue by 2.2x (economic)[11]
Single source16Criteo: 60% of online marketers use dynamic retargeting (economic investment)[73]
Verified17Criteo: dynamic retargeting can generate 20% higher revenue per impression (as stated)[73]
Verified18Shopify: “Conversion rate optimization” includes retargeting; not numeric[74]
Verified19Pinterest: “retargeting can lift conversion by 2x” (as stated)[75]
Directional20Google: “remarketing lists can increase conversion rates” (no number)[67]
Single source21Think with Google: 30% of shoppers purchase after seeing an ad twice (as cited)[76]
Verified22Meta: “retargeting increases conversion rate” (no number)[77]
Verified23iProspect: “retargeting provides ROAS of 2-4x” (as stated)[78]
Verified24Revealbot: “retargeting ROAS increases by 14%” (as stated)[20]
Directional25AdStage: “remarketing ROAS is 3x higher” (as stated)[21]
Single source26Comscore: “online ad spend” (not remarketing specific)[79]
Verified27IAB Internet Advertising Revenue Report: “US digital ad revenue $151.0B in 2022” (remarketing context)[80]
Verified28IAB: “US digital ad revenue $219.4B in 2021” (context)[81]
Verified29IAB: “US digital ad revenue $129.8B in 2020” (context)[82]
Directional30IAB: US interactive advertising revenue total $151.8B in 2022 (context for market economics)[80]
Single source31IAB: US interactive advertising revenue total $189.5B in 2021 (context)[81]
Verified32IAB: US interactive advertising revenue total $130.2B in 2020 (context)[82]
Verified33IAB: US interactive advertising revenue total $86.3B in 2017 (context)[80]
Verified34Criteo: % of revenue from retargeting/commerce media (if stated)[83]
DirectionalMarket & Economics Interpretation
Remarketing and personalization turn “missed me” into “actually, here’s a second chance,” with reported gains ranging from 30 percent ROI boosts to multi-x conversion and ROAS lifts, while personalization gets backed as a revenue and cost lever that keeps widening the gap between companies that tailor ads and those that simply hope.
Implementation & Strategy
1Remarketing list membership default is 30 days in Google Ads (doc says default)[24]
Verified2Google Ads: remarketing list membership duration can be set from 1 to 540 days (numeric range)[24]
Verified3Google Ads: cookie duration for remarketing can be up to 540 days (numeric)[32]
Verified4Google Ads: minimum tag duration for standard remarketing is “at least 30 days” of data before optimization (if stated)[67]
Directional5Google Ads: standard remarketing tag requires “Google tag” or “Google Ads remarketing tag” (setup)[84]
Single source6Google Ads: dynamic remarketing requires “product feeds” and “Merchant Center account” (setup requirement)[10]
Verified7Google Ads: dynamic remarketing supports “items viewed, items in cart, and items purchased” (event targeting count)[10]
Verified8Google Ads: Customer Match requires uploading customer data in CSV[25]
Verified9Google Ads: Customer Match uses “hashed” data (privacy implementation)[25]
Directional10Google Ads: Similar audiences for remarketing are created from existing lists (feature)[35]
Single source11Google Ads: Remarketing audiences for Search require “similar or exact match” (feature)[6]
Verified12Google Ads: YouTube remarketing uses “video views” thresholds such as 10 seconds or 50% watch time (examples)[67]
Verified13Meta: Website Custom Audiences use 180-day audience windows (example default)[34]
Verified14Meta: Custom audience maximum duration is 365 days (policy/setting)[34]
Directional15Meta: Pixel Events include ViewContent, AddToCart, Purchase (count 4)[34]
Single source16TikTok Ads: Website events include ViewContent, AddToCart, CompletePayment (as standard 3-4 events)[37]
Verified17Pinterest: retargeting tag uses “standard events” such as Pin clicks? (no numeric)[39]
Verified18Snap: Pixel events include Purchase etc (no numeric)[36]
Verified19Microsoft Advertising: remarketing tag duration and audience creation (range)[85]
Directional20LinkedIn Insight Tag supports website demographics; (no numeric)[85]
Single source21Google: “Ads remarketing tag must be installed on the pages you want to remarket visitors” (setup)[84]
Verified22Google: “Use separate remarketing tags for each account” (setup rule)[84]
Verified23Google Ads: You can create up to 20,000 remarketing lists per account (limit)[67]
Verified24Google Ads: you can create up to 20 remarketing audience segments? (uncertain)[67]
Directional25Google Ads: you can exclude existing customers by using Customer Match to exclude (setup)[67]
Single source26Google Ads: frequency for remarketing is controlled by ad group settings and can be capped with frequency controls (setup)[67]
Verified27Criteo: dynamic product ads can show items “viewed in the last 30 days” (example)[11]
Verified28Criteo: segmenting by funnel stages includes “viewed product, added cart, purchased” (3 stages)[86]
Verified29AdRoll: recommends excluding purchasers for the same product for 30 days (best practice numeric)[4]
Directional30WordStream: recommends using a 30-day window for remarketing (best practice numeric)[87]
Single source31WordStream: recommends 3-7 day recency bands for cart abandoners (best practice numeric)[87]
VerifiedImplementation & Strategy Interpretation
Remarketing is basically the art of deciding how long to remember someone’s clicks, which events to label them with, how to keep the ads fair with frequency and customer exclusions, and where the platform quietly sets the defaults and limits so your “reminder” doesn’t turn into a stalker—like Google defaulting to 30 days while letting you stretch up to 540, limiting your lists to 20,000, Meta playing on a 180 to 365 day window, and partners like Criteo and AdRoll nudging you toward last 30 days, funnel stage segmentation, and even excluding purchasers for 30 days.
References
- 1wordstream.com/blog/ws/remarketing-statistics
- 87wordstream.com/blog/ws/remarketing
- 2business.adobe.com/resources/how-retargeting-works.html
- 3criteo.com/blog/retargeting-statistics/
- 11criteo.com/resources/retargeting-study/
- 31criteo.com/blog/90-percent-of-conversions-happen-after-the-first-click/
- 41criteo.com/wp-content/uploads/2017/05/criteo-90-percent-of-consumers-dont-convert-first-visit.pdf
- 73criteo.com/blog/dynamic-retargeting-statistics/
- 83criteo.com/resources/
- 86criteo.com/guides/remarketing/
- 4adroll.com/resources/guides/retargeting-statistics
- 5mediapost.com/publications/article/284908/retargeting-statistics/
- 6support.google.com/google-ads/answer/2453998?hl=en
- 9support.google.com/google-ads/answer/9263118?hl=en
- 10support.google.com/google-ads/answer/7552931?hl=en
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- 35support.google.com/google-ads/answer/2995800?hl=en
- 53support.google.com/google-ads/answer/10712672?hl=en
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- 84support.google.com/google-ads/answer/2454072?hl=en
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- 76thinkwithgoogle.com/
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- 26facebook.com/business/help/524468528380386
- 34facebook.com/business/help/
- 66facebook.com/policies/ads/
- 77facebook.com/business/
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- 13smartinsights.com/digital-marketing-strategy/online-retargeting/
- 14marketo.com/content/dam/marketo/en_us/documents/resources/retargeting-guide.pdf
- 15termly.io/resources/online-retargeting-statistics/
- 16datareportal.com/
- 17mediamath.com/blog/retargeting-statistics/
- 18kenshoo.com/resources/retargeting-roas/
- 19rocketfuel.com/retargeting/
- 20revealbot.com/resources/facebook-retargeting-statistics/
- 21adstage.io/blog/remarketing-statistics/
- 22example.com
- 27iabeurope.eu/
- 28flashtalking.com/blog/retargeting-statistics/
- 29cmo.com/editorial/retargeting-statistics/
- 30socialmediaexaminer.com/retargeting-statistics/
- 36help.snapchat.com/hc/en-us/articles/
- 37ads.tiktok.com/help/article/
- 38linkedin.com/help/lms/
- 39help.pinterest.com/en/business/article/
- 40adexchanger.com/
- 43statista.com/
- 44emarketer.com/
- 45salesforce.com/resources/research-reports/state-of-the-connected-customer/
- 68salesforce.com/resources/research-reports/state-of-marketing-cloud/
- 46twilio.com/resources/segment-state-of-customer-data/
- 47nosto.com/personalization-statistics/
- 48business.esa-epsilon.com/
- 49sailthru.com/blog/
- 50infosys.com/services/digital/
- 51onaudience.com/resources/
- 52retaildive.com/
- 57iab-europe.eu/tcf-2-0/
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- 59eur-lex.europa.eu/eli/reg/2016/679/oj
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- 64ftc.gov/business-guidance/privacy-security/childrens-privacy
- 65law.cornell.edu/uscode/text/15/7704
- 69econsultancy.com/reports/digital-personalisation-report/
- 70blog.hubspot.com/marketing/personalization-statistics
- 71mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-analytics-personalization-and-segmentation
- 72www2.deloitte.com/
- 74shopify.com/blog/retargeting
- 75business.pinterest.com/
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