Key Takeaways
- In 2022, global production of tomatoes reached 186.821 million metric tons, making it the most produced vegetable worldwide.
- The United States produced 11.2 million tons of fresh vegetables in 2021, with California accounting for 70% of that total.
- China's apple production in 2022 was 46.1 million metric tons, representing 42% of global apple output.
- The U.S. produce industry generated $64.8 billion in farm cash receipts in 2022.
- Global fresh produce market size was valued at $1.2 trillion in 2023.
- U.S. fruit and vegetable wholesale sales reached $170 billion in 2022.
- Average U.S. per capita consumption of fresh vegetables was 138.7 pounds in 2021.
- Global fruit consumption per capita averaged 80 kg in 2022.
- U.S. consumers ate 26.4 pounds of fresh tomatoes per capita in 2021.
- U.S. fresh produce exports to Canada reached $5.2 billion in 2022.
- Mexico exported 2.8 million tons of avocados to the U.S. in 2023.
- Global fruit trade volume was 120 million tons in 2022.
- Produce industry water usage accounts for 70% of global agriculture freshwater.
- U.S. produce farms reduced pesticide use by 20% from 2010-2020.
- Global food waste in produce supply chain is 45% of total production.
The global produce industry is a trillion-dollar market with massive production and growing demand.
Consumption and Demand
- Average U.S. per capita consumption of fresh vegetables was 138.7 pounds in 2021.
- Global fruit consumption per capita averaged 80 kg in 2022.
- U.S. consumers ate 26.4 pounds of fresh tomatoes per capita in 2021.
- 90% of U.S. households purchased fresh produce weekly in 2022.
- China's vegetable consumption per capita was 118 kg in 2022.
- U.S. banana consumption reached 26.2 pounds per capita in 2021.
- EU fresh fruit consumption averaged 85 kg per capita in 2022.
- 75% of U.S. adults aim to eat more fruits and vegetables daily.
- India’s per capita fruit consumption was 90 g/day in 2022.
- U.S. organic produce consumption grew 8% to 12% of total in 2022.
- Global demand for avocados increased 10% annually since 2015.
- U.S. lettuce consumption per capita was 31.5 pounds in 2021.
- Brazil's per capita vegetable intake was 45 kg in 2022.
- 65% of millennials prefer locally sourced produce.
- U.S. berry consumption rose to 8.1 pounds per capita in 2022.
- Japan's fruit consumption per capita was 35 kg in 2022.
- U.S. demand for ready-to-eat produce increased 15% in 2023.
- Global per capita vegetable consumption was 102 kg in 2022.
- U.S. apple consumption averaged 17.5 pounds per person in 2021.
- France's per capita produce consumption 170 kg/year in 2022.
- 82% of U.S. shoppers read produce labels for origin.
- Global demand for superfoods like kale up 200% since 2010.
- U.S. Hispanic consumers buy 30% more produce weekly.
- UK's vegetable consumption per capita 90 kg in 2022.
- 55% of Gen Z prioritize plant-based produce options.
- U.S. potato consumption 111 pounds per capita in 2021.
- Asia-Pacific fruit consumption grew 4.5% annually.
- Convenience store produce sales up 25% post-COVID.
- U.S. women consume 20% more fruits than men.
- Global snacking on produce increased 12% in 2023.
- Canada's per capita apple consumption 17 kg/year.
- 40% of U.S. households follow plant-forward diets.
- U.S. citrus consumption 25 pounds per capita annually.
- Online produce delivery demand up 50% since 2020.
Consumption and Demand Interpretation
Market Size and Economics
- The U.S. produce industry generated $64.8 billion in farm cash receipts in 2022.
- Global fresh produce market size was valued at $1.2 trillion in 2023.
- U.S. fruit and vegetable wholesale sales reached $170 billion in 2022.
- The organic produce market in the U.S. hit $62 billion in sales in 2022.
- Global berry market revenue was $38.5 billion in 2023, projected to grow 6.5% CAGR.
- U.S. fresh produce retail sales totaled $191 billion in 2022.
- China's produce import value reached $15.2 billion in 2022.
- EU fruit and vegetable market turnover was €150 billion in 2022.
- U.S. produce exports contributed $7.8 billion to GDP in 2022.
- Global avocado market size was $15.4 billion in 2023.
- India's fruit and vegetable market valued at $120 billion in 2022.
- U.S. tomato market generated $2.9 billion in producer revenue in 2022.
- Global citrus market size reached $95 billion in 2023.
- Brazil's fruit export revenue was $3.2 billion in 2022.
- U.S. organic vegetable sales grew 5.2% to $14.5 billion in 2022.
- Global leafy greens market valued at $32 billion in 2023.
- Mexico's produce export value hit $30 billion in 2023.
- U.S. apple market revenue was $3.1 billion in 2022.
- Global fresh produce e-commerce sales hit $25 billion in 2023.
- U.S. produce processing sector employed 1.2 million workers in 2022.
- Brazil's soybean-for-produce feed market was $10 billion in 2022.
- Global exotic fruit market grew to $6.5 billion in 2023.
- U.S. farmers' markets for produce generated $2.1 billion in 2022.
- EU organic produce market was €54 billion in 2022.
- Global potato market value reached $110 billion in 2023.
- U.S. direct-to-consumer produce sales up 15% to $9 billion.
- Mexico's avocado export revenue was $4.5 billion in 2023.
- Global greenhouse produce market $45 billion in 2023.
- U.S. grape market revenue $6.2 billion in 2022.
- India's vegetable processing industry $20 billion in 2022.
- U.S. per capita spending on produce $550 annually in 2022.
- Global melon market $28 billion in 2023.
- U.S. fresh-cut produce sales $30 billion in 2022.
Market Size and Economics Interpretation
Production and Yield
- In 2022, global production of tomatoes reached 186.821 million metric tons, making it the most produced vegetable worldwide.
- The United States produced 11.2 million tons of fresh vegetables in 2021, with California accounting for 70% of that total.
- China's apple production in 2022 was 46.1 million metric tons, representing 42% of global apple output.
- India harvested 21.77 million tons of potatoes in 2021-2022, up 5.2% from the previous year.
- Brazil's orange production totaled 16.5 million metric tons in 2022/23, down 6% due to weather issues.
- The EU produced 2.8 million tons of strawberries in 2022, with Spain leading at 1.5 million tons.
- Global banana production hit 122 million metric tons in 2022, led by India and China.
- Mexico's avocado yield averaged 15.5 tons per hectare in 2022, the highest globally.
- In 2023, U.S. lettuce production reached 24.5 billion pounds, primarily in Arizona and California.
- Turkey produced 4.8 million tons of watermelons in 2022, second only to China.
- Egypt's onion production was 3.6 million tons in 2022, up 8% year-over-year.
- Global mango production stood at 52.5 million metric tons in 2022, with India at 21.8 million tons.
- California's almond yield was 1.85 tons per acre in 2022, producing 2.6 billion pounds total.
- Vietnam's dragon fruit production reached 1.2 million tons in 2022.
- Spain's olive production hit 1.3 million tons in 2022/23, a record high.
- Global grape production was 78.2 million metric tons in 2022, led by China and Italy.
- U.S. corn yield for fresh produce reached 181 bushels per acre in 2023.
- Indonesia's pineapple output was 1.9 million tons in 2022.
- Netherlands greenhouse vegetable production covered 1,000 hectares yielding 12 million tons annually.
- Global cucumber production totaled 91.2 million metric tons in 2022, China dominant.
- In 2022, U.S. sweet potato production was 1.4 million tons, up 4%.
- Global cabbage production reached 72 million metric tons in 2022.
- Florida's citrus yield dropped to 18.5 boxes per acre in 2022 due to hurricanes.
- Iran's watermelon production totaled 4.2 million tons in 2022.
- U.S. onion yield averaged 18 tons per acre in 2023.
- Thailand's durian production hit 1.1 million tons in 2022.
- Global peach production was 24 million metric tons in 2022.
- New Zealand's kiwifruit yield was 15 tons per hectare in 2022.
- U.S. bell pepper production reached 1.5 million tons in 2022.
- Global carrot production totaled 42 million metric tons in 2022.
Production and Yield Interpretation
Sustainability and Trends
- Produce industry water usage accounts for 70% of global agriculture freshwater.
- U.S. produce farms reduced pesticide use by 20% from 2010-2020.
- Global food waste in produce supply chain is 45% of total production.
- Organic produce acreage in U.S. grew 17% to 4.1 million acres in 2022.
- Produce transport emits 10% of agriculture's total GHG emissions.
- 30% of global produce is lost post-harvest in developing countries.
- U.S. vertical farming for produce saved 95% water vs traditional.
- EU produce packaging recycling rate reached 75% in 2022.
- Climate change reduced global yields by 5.5% for fruits 1961-2021.
- Regenerative agriculture on 10% of U.S. produce farms sequesters 1 Gt CO2e.
- Global produce plastic packaging use is 1.5 million tons annually.
- Hydroponic produce uses 90% less land than soil-based farming.
- U.S. produce industry invested $2.5 billion in sustainable tech in 2022.
- 25% of produce supply chains adopted blockchain for traceability by 2023.
- Drought affected 40% of global produce regions in 2022.
- Precision agriculture boosted yields 15% while cutting inputs 20%.
- Global shift to plant-based diets could reduce ag emissions 30% by 2050.
- U.S. produce carbon footprint averages 0.5 kg CO2e per kg.
- 50% of consumers prefer sustainable produce labels.
- LED lighting in greenhouses cuts energy use 40% for produce growth.
- U.S. produce industry recycled 80% of plastic waste in 2022.
- Precision irrigation saved 30% water on 20% of global produce farms.
- Organic produce reduces soil erosion by 50% vs conventional.
- 15% of produce uses integrated pest management globally.
- Carbon farming credits for produce hit $1 billion in 2023.
- Aquaponics produce systems recycle 99% of water.
- EU Green Deal targets 25% organic produce by 2030.
- Produce supply chain blockchain adoption up 300% since 2018.
- Global produce biodiversity loss 20% in last 50 years.
- Solar-powered greenhouses cover 5% of U.S. produce area.
Sustainability and Trends Interpretation
Trade and Exports
- U.S. fresh produce exports to Canada reached $5.2 billion in 2022.
- Mexico exported 2.8 million tons of avocados to the U.S. in 2023.
- Global fruit trade volume was 120 million tons in 2022.
- EU vegetable exports totaled 12.5 million tons in 2022.
- Chile's fresh fruit exports hit $8.1 billion in 2022/23.
- U.S. berry exports grew 12% to $2.1 billion in 2022.
- Netherlands exported €9.2 billion in vegetables in 2022.
- Peru's asparagus exports reached 400,000 tons in 2022.
- Global tomato trade value was $12 billion in 2022.
- Spain exported 1.1 million tons of citrus fruits in 2022.
- U.S. imports of fresh vegetables totaled $20.5 billion in 2022.
- China's fruit imports surged 25% to 7.5 million tons in 2022.
- Morocco's tomato exports to EU were 1.2 million tons in 2022.
- Colombia exported $1.8 billion in fresh flowers and produce in 2022.
- Global banana trade volume was 21 million tons in 2022.
- U.S. citrus exports reached 1.2 million tons in 2022.
- Italy's kiwifruit exports totaled 450,000 tons in 2022.
- U.S. imports from Peru totaled $2.5 billion in produce 2022.
- Global vegetable trade value $200 billion in 2022.
- New Zealand apple exports 600,000 tons in 2022.
- U.S. table grape exports to Asia $800 million in 2022.
- South Africa's citrus exports 140 million cartons in 2022.
- China's vegetable exports up 10% to 5 million tons.
- Belgium's tomato exports €1.5 billion in 2022.
- Global mango trade 2.5 million tons annually.
- U.S. strawberry imports from Mexico 1 million tons 2022.
- Poland's apple exports 1.2 million tons in 2022.
- Vietnam's pepper exports $4 billion in 2022.
- U.S. onion imports 1.5 million tons from Mexico/Peru.
- Turkey's hazelnut exports 300,000 tons in 2022.
- Global blueberry trade doubled to 1 million tons since 2015.
- Netherlands flower and produce exports €30 billion.
Trade and Exports Interpretation
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