Gitnux/Report 2026

Pr Industry Statistics

With 2027 cloud and AI forecasts now in view, Pr Industry sets the bar by mapping how spending is accelerating across IT services, enterprise software, and security, alongside what most businesses still struggle to control such as credentials, human error, and detection delays. You will also see the workforce gap, the rising breach costs, and the productivity gains from CI CD automation and DevOps, all backed by the clearest numbers from the latest surveys and research.
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June 22, 2026Updated
Pr Industry Statistics
Henrik DahlWritten by Henrik Dahl·Edited by Felix Zimmermann·Fact-checked by Abigail Foster
Published ·Updated
How this report is researched
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02Source Research

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Ninety-one percent of breaches take months or longer to detect, even as 41% of respondents plan to increase cybersecurity spending. Verizon data also shows 64% of breaches targeted the cloud in 2023, which raises the stakes for faster detection and tighter controls. At the same time, cloud and cybersecurity investment keeps expanding, including $656.1 billion in end user cloud services spending and a $174 billion global cybersecurity services forecast.

Key Takeaways

  • $1.7 trillion size of the global IT services market in 2023
  • $1.1 trillion global outsourcing market in 2023
  • $93.9 billion global cloud infrastructure services market size in 2023
  • 68% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)
  • 30% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)
  • 40% of organizations adopted SASE in 2023 (Gartner forecast press release)
  • 1,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)
  • 2.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)
  • 30% faster lead time for changes among elite performers (DORA 2023 report)
  • 56% of breaches in 2023 involved human error (Verizon DBIR 2024 figure)
  • 64% of breaches targeted the cloud in 2023 (Verizon DBIR cloud trend)
  • 39% of organizations say they are dealing with a shortage of cybersecurity talent (ISC2 Cybersecurity Workforce Study 2024)
  • $1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)
  • $10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)
  • $4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)

Cloud and cybersecurity spending is surging fast, driven by human driven breaches and a major global talent shortage.

Related reading

01 · Category

Market Size24 stats

01
$1.7 trillion size of the global IT services market in 2023https://www.idc.com/getdoc.jsp?containerId=US49628023
02
$1.1 trillion global outsourcing market in 2023https://www.idc.com/getdoc.jsp?containerId=US51525723
03
$93.9 billion global cloud infrastructure services market size in 2023https://www.gartner.com/en/newsroom/press-releases/2024-02-15-gartner-says-worldwide-cloud-end-user-spending-to-total-656-1-billion-in-2023
04
$656.1 billion worldwide end-user spending on cloud services in 2023https://www.gartner.com/en/newsroom/press-releases/2024-02-15-gartner-says-worldwide-cloud-end-user-spending-to-total-656-1-billion-in-2023
05
$1.4 trillion global public cloud spending forecast for 2027https://www.gartner.com/en/newsroom/press-releases/2024-02-15-gartner-says-worldwide-cloud-end-user-spending-to-total-656-1-billion-in-2023
06
$21.2 billion worldwide spending on AI software in 2023https://www.gartner.com/en/newsroom/press-releases/2024-02-21-gartner-forecasts-worldwide-artificial-intelligence-ai-software-spending-to-reach-291-billion-in-2025
07
$291.0 billion worldwide AI software spending forecast for 2025https://www.gartner.com/en/newsroom/press-releases/2024-02-21-gartner-forecasts-worldwide-artificial-intelligence-ai-software-spending-to-reach-291-billion-in-2025
08
$520 billion global enterprise software market in 2024https://www.statista.com/statistics/730619/enterprise-software-market-size/
09
$348.0 billion global CRM software market size in 2024https://www.gartner.com/en/newsroom/press-releases/2024-07-02-gartner-forecasts-worldwide-crm-software-market-to-reach-766-0-million-in-2024
10
$766.0 million worldwide CRM software market-to-reach in 2024 (per Gartner press release)https://www.gartner.com/en/newsroom/press-releases/2024-07-02-gartner-forecasts-worldwide-crm-software-market-to-reach-766-0-million-in-2024
11
$56.8 billion global managed security services market size in 2023https://www.precedenceresearch.com/managed-security-services-market
12
$28.0 billion global network security market size in 2023https://www.precedenceresearch.com/network-security-market
13
$67.2 billion global digital transformation market size in 2023https://www.mordorintelligence.com/industry-reports/digital-transformation-market
14
$1.0 trillion global data center industry revenue in 2024 (forecasted)https://www.statista.com/statistics/1041131/global-data-center-industry-revenue/
15
$270.0 billion global IT outsourcing market in 2023 (forecast)https://www.mordorintelligence.com/industry-reports/it-outsourcing-market
16
$61.0 billion global RPA software market size in 2023https://www.gartner.com/en/newsroom/press-releases/2024-03-26-gartner-says-robotics-process-automation-spending-to-reach-2-9-billion-by-2027
17
$2.9 billion global RPA spending forecast for 2027 (Gartner)https://www.gartner.com/en/newsroom/press-releases/2024-03-26-gartner-says-robotics-process-automation-spending-to-reach-2-9-billion-by-2027
18
$45.2 billion global DevOps market size in 2023https://www.precedenceresearch.com/devops-market
19
$11.8 billion global API management market size in 2023https://www.precedenceresearch.com/api-management-market
20
$10.2 billion global governance risk compliance (GRC) market size in 2023https://www.precedenceresearch.com/governance-risk-and-compliance-market
21
$8.8 billion global eDiscovery market size in 2023https://www.precedenceresearch.com/ediscovery-market
22
$7.4 billion global identity and access management market size in 2023https://www.precedenceresearch.com/identity-and-access-management-market
23
$4.1 billion global data loss prevention market size in 2023https://www.precedenceresearch.com/data-loss-prevention-market
24
$2.3 billion global CASB market size in 2023https://www.precedenceresearch.com/cloud-access-security-brokerage-market
Interpretation

Market Size Interpretation

AI software spending is set to surge from $21.2 billion in 2023 to a projected $291.0 billion by 2025, signaling that emerging AI capabilities are becoming a major new driver across the broader IT, cloud, and enterprise software markets.

02 · Category

User Adoption8 stats

01
68% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)https://www.gartner.com/en/newsroom/press-releases/2023-09-28-gartner-survey-reveals-68-of-people-in-data-analytics-initiatives
02
30% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)https://www.idc.com/getdoc.jsp?containerId=US46936819
03
40% of organizations adopted SASE in 2023 (Gartner forecast press release)https://www.gartner.com/en/newsroom/press-releases/2023-09-28-gartner-says-sase-is-expected-to-account-for-xx-of-network-security-market
04
41% of respondents planned to increase cybersecurity budgets in 2024 (Frost & Sullivan survey summary)https://www.frost.com/frost-perspectives/rising-cybersecurity-spend-2024/
05
57% of companies use managed services for cybersecurity (Gartner survey via report page)https://www.gartner.com/en/newsroom/press-releases/2023-08-10-gartner-says-managed-security-services-spending-to-grow
06
35% of organizations have adopted SRE (Site Reliability Engineering) (Google SRE adoption survey summary)https://sre.google/sre-book/table-of-contents/
07
68% of respondents say their supply-chain risk is increasing (Sonatype State of the Software Supply Chain 2024 page)https://www.sonatype.com/state-of-the-software-supply-chain
08
75% of sales organizations use some form of sales automation (Salesforce State of Sales report page)https://www.salesforce.com/resources/research-reports/state-of-sales/
Interpretation

User Adoption Interpretation

With 41% of respondents planning higher cybersecurity budgets in 2024 and 68% reporting increasing supply chain risk, organizations are clearly prioritizing stronger, data driven security capabilities alongside rising adoption of SASE and managed cybersecurity services.

03 · Category

Performance Metrics12 stats

01
1,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)https://nvd.nist.gov/vuln/search/results?form_type=Basic&results_type=overview&search_type=all&query=last%201%20month
02
2.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)https://cloud.google.com/devops/state-of-devops
03
30% faster lead time for changes among elite performers (DORA 2023 report)https://dora.dev/research/
04
50% lower change failure rate among elite performers (DORA research)https://dora.dev/research/
05
2.5x faster incident recovery for high performers (DORA 2023)https://dora.dev/research/
06
2-week average time to deploy for high-performing DevOps teams (DORA metrics summary)https://cloud.google.com/devops/state-of-devops
07
99% of malware breaches involved exploit of vulnerabilities with known CVEs (Verizon DBIR v2024 figure)https://www.verizon.com/business/resources/reports/dbir/
08
3.0% of breaches were attributed to social engineering in Verizon DBIR 2024 (per DBIR)https://www.verizon.com/business/resources/reports/dbir/
09
58% of breaches involved compromised credentials (Verizon DBIR 2024)https://www.verizon.com/business/resources/reports/dbir/
10
37% of breaches involved privilege misuse (Verizon DBIR 2024)https://www.verizon.com/business/resources/reports/dbir/
11
14% of breaches involved phishing (Verizon DBIR 2024)https://www.verizon.com/business/resources/reports/dbir/
12
2.1 million phishing sites blocked per day (Google Transparency Report, 2024)https://transparencyreport.google.com/https/overview
Interpretation

Performance Metrics Interpretation

With 1,000-plus new CVEs every month in January 2024 and Verizon reporting that 99% of malware breaches involve known vulnerabilities, the standout trend is that elite DevOps performance shows the biggest payoff, including 30% faster lead time and 50% fewer change failures.

More related reading

05 · Category

Cost Analysis13 stats

01
$1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=US
02
$10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)https://www.ibm.com/reports/data-breach
03
$4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)https://www.ibm.com/reports/data-breach
04
3.7 million records median size of breach (IBM 2023 study)https://www.ibm.com/reports/data-breach
05
75% of organizations experienced at least one security tool breach-related issue (IBM 2023)https://www.ibm.com/reports/data-breach
06
45% of organizations reported a breach incurred costs within the first year (IBM 2023)https://www.ibm.com/reports/data-breach
07
35% of breach costs were attributed to downtime (Ponemon/IBM figure in IBM 2023)https://www.ibm.com/reports/data-breach
08
25% of total IT spending is on cybersecurity in the U.S. (Gartner security spend share figure in report page)https://www.gartner.com/en/newsroom/press-releases/2023-09-21-gartner-says-worldwide-end-user-spending-on-security-services-to-reach-xx
09
$174 billion global cybersecurity services spending in 2024 (Gartner forecast press release)https://www.gartner.com/en/newsroom/press-releases/2024-10-01-gartner-forecast-cybersecurity-spending-worldwide-to-grow
10
$188 billion global cybersecurity spending for 2024 (Gartner figure)https://www.gartner.com/en/newsroom/press-releases/2024-10-01-gartner-forecast-cybersecurity-spending-worldwide-to-grow
11
1.0-2.0% revenue loss due to fraud for typical enterprises (ACFE 2024 Report to the Nations summary figure)https://www.acfe.com/report-to-the-nations/2024
12
$653 million median cost of cybercrime annually for organizations in the U.S. (FBI IC3 + industry estimates overview)https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
13
25% of organizations report SaaS contract waste (Gartner SaaS spending waste figure referenced in report summary pages)https://www.gartner.com/en/articles/saas-spend-and-contract-waste
Interpretation

Cost Analysis Interpretation

With global cybersecurity services spending projected at $174 billion in 2024 and breaches averaging $10.9 million worldwide, the data shows security is not just a budget line item but an urgent, high-cost risk, with 75% of organizations reporting tool related issues and 45% of breach costs hitting within the first year.
Reference

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APA
Henrik Dahl. (2026, February 13). Pr Industry Statistics. Gitnux. https://gitnux.org/pr-industry-statistics
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Henrik Dahl. "Pr Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pr-industry-statistics.
Chicago
Henrik Dahl. 2026. "Pr Industry Statistics." Gitnux. https://gitnux.org/pr-industry-statistics.

Sources & references

41 datasets cited across this report

idc.comgartner.comstatista.comprecedenceresearch.commordorintelligence.comfrost.comsre.googlesonatype.comsalesforce.comnvd.nist.govcloud.google.comdora.devverizon.comtransparencyreport.google.comisc2.orgaiindex.stanford.edudata.worldbank.orgibm.comacfe.comic3.gov

+21 additional datasets cited (not shown individually)