With $1.7 trillion at stake in the global IT services market in 2023 alone, this post breaks down the most important Pr Industry statistics to show exactly where spending is heading and what it means for decision makers.
Key Takeaways
- $1.7 trillion size of the global IT services market in 2023
- $1.1 trillion global outsourcing market in 2023
- $93.9 billion global cloud infrastructure services market size in 2023
- 68% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)
- 30% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)
- 40% of organizations adopted SASE in 2023 (Gartner forecast press release)
- 1,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)
- 2.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)
- 30% faster lead time for changes among elite performers (DORA 2023 report)
- 56% of breaches in 2023 involved human error (Verizon DBIR 2024 figure)
- 64% of breaches targeted the cloud in 2023 (Verizon DBIR cloud trend)
- 39% of organizations say they are dealing with a shortage of cybersecurity talent (ISC2 Cybersecurity Workforce Study 2024)
- $1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)
- $10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)
- $4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)
Cloud, outsourcing, and AI are booming while breaches stay common, driving rising cybersecurity spend and talent demand.
Market Size
1$1.7 trillion size of the global IT services market in 2023[1]
Single source
2$1.1 trillion global outsourcing market in 2023[2]
Verified
3$93.9 billion global cloud infrastructure services market size in 2023[3]
Verified
4$656.1 billion worldwide end-user spending on cloud services in 2023[3]
Directional
5$1.4 trillion global public cloud spending forecast for 2027[3]
Single source
6$21.2 billion worldwide spending on AI software in 2023[4]
Directional
7$291.0 billion worldwide AI software spending forecast for 2025[4]
Verified
8$520 billion global enterprise software market in 2024[5]
Verified
9$348.0 billion global CRM software market size in 2024[6]
Verified
10$766.0 million worldwide CRM software market-to-reach in 2024 (per Gartner press release)[6]
Directional
11$56.8 billion global managed security services market size in 2023[7]
Verified
12$28.0 billion global network security market size in 2023[8]
Single source
13$67.2 billion global digital transformation market size in 2023[9]
Verified
14$1.0 trillion global data center industry revenue in 2024 (forecasted)[10]
Directional
15$270.0 billion global IT outsourcing market in 2023 (forecast)[11]
Verified
16$61.0 billion global RPA software market size in 2023[12]
Verified
17$2.9 billion global RPA spending forecast for 2027 (Gartner)[12]
Verified
18$45.2 billion global DevOps market size in 2023[13]
Verified
19$11.8 billion global API management market size in 2023[14]
Verified
20$10.2 billion global governance risk compliance (GRC) market size in 2023[15]
Directional
21$8.8 billion global eDiscovery market size in 2023[16]
Verified
22$7.4 billion global identity and access management market size in 2023[17]
Verified
23$4.1 billion global data loss prevention market size in 2023[18]
Verified
24$2.3 billion global CASB market size in 2023[19]
Verified
Market Size Interpretation
AI software spending is set to surge from $21.2 billion in 2023 to a projected $291.0 billion by 2025, signaling that emerging AI capabilities are becoming a major new driver across the broader IT, cloud, and enterprise software markets.
User Adoption
168% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)[20]
Verified
230% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)[21]
Verified
340% of organizations adopted SASE in 2023 (Gartner forecast press release)[22]
Verified
441% of respondents planned to increase cybersecurity budgets in 2024 (Frost & Sullivan survey summary)[23]
Directional
557% of companies use managed services for cybersecurity (Gartner survey via report page)[24]
Verified
635% of organizations have adopted SRE (Site Reliability Engineering) (Google SRE adoption survey summary)[25]
Single source
768% of respondents say their supply-chain risk is increasing (Sonatype State of the Software Supply Chain 2024 page)[26]
Verified
875% of sales organizations use some form of sales automation (Salesforce State of Sales report page)[27]
Verified
User Adoption Interpretation
With 41% of respondents planning higher cybersecurity budgets in 2024 and 68% reporting increasing supply chain risk, organizations are clearly prioritizing stronger, data driven security capabilities alongside rising adoption of SASE and managed cybersecurity services.
Performance Metrics
11,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)[28]
Verified
22.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)[29]
Verified
330% faster lead time for changes among elite performers (DORA 2023 report)[30]
Directional
450% lower change failure rate among elite performers (DORA research)[30]
Directional
52.5x faster incident recovery for high performers (DORA 2023)[30]
Single source
62-week average time to deploy for high-performing DevOps teams (DORA metrics summary)[29]
Directional
799% of malware breaches involved exploit of vulnerabilities with known CVEs (Verizon DBIR v2024 figure)[31]
Verified
83.0% of breaches were attributed to social engineering in Verizon DBIR 2024 (per DBIR)[31]
Verified
958% of breaches involved compromised credentials (Verizon DBIR 2024)[31]
Verified
1037% of breaches involved privilege misuse (Verizon DBIR 2024)[31]
Directional
1114% of breaches involved phishing (Verizon DBIR 2024)[31]
Verified
122.1 million phishing sites blocked per day (Google Transparency Report, 2024)[32]
Verified
Performance Metrics Interpretation
With 1,000-plus new CVEs every month in January 2024 and Verizon reporting that 99% of malware breaches involve known vulnerabilities, the standout trend is that elite DevOps performance shows the biggest payoff, including 30% faster lead time and 50% fewer change failures.
Industry Trends
156% of breaches in 2023 involved human error (Verizon DBIR 2024 figure)[31]
Verified
264% of breaches targeted the cloud in 2023 (Verizon DBIR cloud trend)[31]
Verified
339% of organizations say they are dealing with a shortage of cybersecurity talent (ISC2 Cybersecurity Workforce Study 2024)[33]
Verified
44.0 million cybersecurity professionals needed globally to meet demand (ISC2 workforce gap 2024)[33]
Directional
53.4 million cybersecurity professionals currently employed globally (ISC2 2024 workforce study)[33]
Single source
661% of breaches involved weak or stolen credentials (Verizon DBIR 2024)[31]
Verified
791% of breaches took months or longer to detect (Verizon DBIR 2024)[31]
Verified
866% of breaches were financially motivated (Verizon DBIR 2024)[31]
Directional
925% of data scientists use generative AI tools weekly (Stanford AI Index report dataset summary)[34]
Verified
1016% of enterprises report using LLMs for customer-facing workflows (Stanford AI Index report summary)[34]
Verified
Industry Trends Interpretation
With 91% of breaches taking months or longer to detect and 61% involving weak or stolen credentials, the data shows that organizations are being hit repeatedly in ways that are both preventable and urgently detectable, even as talent shortages of 39% and a 4.0 million global workforce gap leave fewer defenders to close the gap.
Cost Analysis
1$1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)[35]
Verified
2$10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)[36]
Directional
3$4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)[36]
Single source
43.7 million records median size of breach (IBM 2023 study)[36]
Single source
575% of organizations experienced at least one security tool breach-related issue (IBM 2023)[36]
Verified
645% of organizations reported a breach incurred costs within the first year (IBM 2023)[36]
Verified
735% of breach costs were attributed to downtime (Ponemon/IBM figure in IBM 2023)[36]
Directional
825% of total IT spending is on cybersecurity in the U.S. (Gartner security spend share figure in report page)[37]
Verified
9$174 billion global cybersecurity services spending in 2024 (Gartner forecast press release)[38]
Verified
10$188 billion global cybersecurity spending for 2024 (Gartner figure)[38]
Verified
111.0-2.0% revenue loss due to fraud for typical enterprises (ACFE 2024 Report to the Nations summary figure)[39]
Verified
12$653 million median cost of cybercrime annually for organizations in the U.S. (FBI IC3 + industry estimates overview)[40]
Verified
1325% of organizations report SaaS contract waste (Gartner SaaS spending waste figure referenced in report summary pages)[41]
Single source
Cost Analysis Interpretation
With global cybersecurity services spending projected at $174 billion in 2024 and breaches averaging $10.9 million worldwide, the data shows security is not just a budget line item but an urgent, high-cost risk, with 75% of organizations reporting tool related issues and 45% of breach costs hitting within the first year.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Henrik Dahl. (2026, February 13). Pr Industry Statistics. Gitnux. https://gitnux.org/pr-industry-statistics
MLA
Henrik Dahl. "Pr Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pr-industry-statistics.
Chicago
Henrik Dahl. 2026. "Pr Industry Statistics." Gitnux. https://gitnux.org/pr-industry-statistics.
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