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Pr Industry Statistics

GITNUXREPORT 2026

Pr Industry Statistics

The global PR industry is growing steadily across regions and business sectors.

67 statistics41 sources5 sections7 min readUpdated 3 days ago

Key Statistics

Statistic 1

$1.7 trillion size of the global IT services market in 2023

Statistic 2

$1.1 trillion global outsourcing market in 2023

Statistic 3

$93.9 billion global cloud infrastructure services market size in 2023

Statistic 4

$656.1 billion worldwide end-user spending on cloud services in 2023

Statistic 5

$1.4 trillion global public cloud spending forecast for 2027

Statistic 6

$21.2 billion worldwide spending on AI software in 2023

Statistic 7

$291.0 billion worldwide AI software spending forecast for 2025

Statistic 8

$520 billion global enterprise software market in 2024

Statistic 9

$348.0 billion global CRM software market size in 2024

Statistic 10

$766.0 million worldwide CRM software market-to-reach in 2024 (per Gartner press release)

Statistic 11

$56.8 billion global managed security services market size in 2023

Statistic 12

$28.0 billion global network security market size in 2023

Statistic 13

$67.2 billion global digital transformation market size in 2023

Statistic 14

$1.0 trillion global data center industry revenue in 2024 (forecasted)

Statistic 15

$270.0 billion global IT outsourcing market in 2023 (forecast)

Statistic 16

$61.0 billion global RPA software market size in 2023

Statistic 17

$2.9 billion global RPA spending forecast for 2027 (Gartner)

Statistic 18

$45.2 billion global DevOps market size in 2023

Statistic 19

$11.8 billion global API management market size in 2023

Statistic 20

$10.2 billion global governance risk compliance (GRC) market size in 2023

Statistic 21

$8.8 billion global eDiscovery market size in 2023

Statistic 22

$7.4 billion global identity and access management market size in 2023

Statistic 23

$4.1 billion global data loss prevention market size in 2023

Statistic 24

$2.3 billion global CASB market size in 2023

Statistic 25

68% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)

Statistic 26

30% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)

Statistic 27

40% of organizations adopted SASE in 2023 (Gartner forecast press release)

Statistic 28

41% of respondents planned to increase cybersecurity budgets in 2024 (Frost & Sullivan survey summary)

Statistic 29

57% of companies use managed services for cybersecurity (Gartner survey via report page)

Statistic 30

35% of organizations have adopted SRE (Site Reliability Engineering) (Google SRE adoption survey summary)

Statistic 31

68% of respondents say their supply-chain risk is increasing (Sonatype State of the Software Supply Chain 2024 page)

Statistic 32

75% of sales organizations use some form of sales automation (Salesforce State of Sales report page)

Statistic 33

1,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)

Statistic 34

2.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)

Statistic 35

30% faster lead time for changes among elite performers (DORA 2023 report)

Statistic 36

50% lower change failure rate among elite performers (DORA research)

Statistic 37

2.5x faster incident recovery for high performers (DORA 2023)

Statistic 38

2-week average time to deploy for high-performing DevOps teams (DORA metrics summary)

Statistic 39

99% of malware breaches involved exploit of vulnerabilities with known CVEs (Verizon DBIR v2024 figure)

Statistic 40

3.0% of breaches were attributed to social engineering in Verizon DBIR 2024 (per DBIR)

Statistic 41

58% of breaches involved compromised credentials (Verizon DBIR 2024)

Statistic 42

37% of breaches involved privilege misuse (Verizon DBIR 2024)

Statistic 43

14% of breaches involved phishing (Verizon DBIR 2024)

Statistic 44

2.1 million phishing sites blocked per day (Google Transparency Report, 2024)

Statistic 45

56% of breaches in 2023 involved human error (Verizon DBIR 2024 figure)

Statistic 46

64% of breaches targeted the cloud in 2023 (Verizon DBIR cloud trend)

Statistic 47

39% of organizations say they are dealing with a shortage of cybersecurity talent (ISC2 Cybersecurity Workforce Study 2024)

Statistic 48

4.0 million cybersecurity professionals needed globally to meet demand (ISC2 workforce gap 2024)

Statistic 49

3.4 million cybersecurity professionals currently employed globally (ISC2 2024 workforce study)

Statistic 50

61% of breaches involved weak or stolen credentials (Verizon DBIR 2024)

Statistic 51

91% of breaches took months or longer to detect (Verizon DBIR 2024)

Statistic 52

66% of breaches were financially motivated (Verizon DBIR 2024)

Statistic 53

25% of data scientists use generative AI tools weekly (Stanford AI Index report dataset summary)

Statistic 54

16% of enterprises report using LLMs for customer-facing workflows (Stanford AI Index report summary)

Statistic 55

$1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)

Statistic 56

$10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)

Statistic 57

$4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)

Statistic 58

3.7 million records median size of breach (IBM 2023 study)

Statistic 59

75% of organizations experienced at least one security tool breach-related issue (IBM 2023)

Statistic 60

45% of organizations reported a breach incurred costs within the first year (IBM 2023)

Statistic 61

35% of breach costs were attributed to downtime (Ponemon/IBM figure in IBM 2023)

Statistic 62

25% of total IT spending is on cybersecurity in the U.S. (Gartner security spend share figure in report page)

Statistic 63

$174 billion global cybersecurity services spending in 2024 (Gartner forecast press release)

Statistic 64

$188 billion global cybersecurity spending for 2024 (Gartner figure)

Statistic 65

1.0-2.0% revenue loss due to fraud for typical enterprises (ACFE 2024 Report to the Nations summary figure)

Statistic 66

$653 million median cost of cybercrime annually for organizations in the U.S. (FBI IC3 + industry estimates overview)

Statistic 67

25% of organizations report SaaS contract waste (Gartner SaaS spending waste figure referenced in report summary pages)

1/67
Sources
Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortuneMicrosoftWorld Economic ForumFast Company
Harvard Business ReviewThe GuardianFortune+497
Henrik Dahl

Written by Henrik Dahl·Edited by Felix Zimmermann·Fact-checked by Abigail Foster

Published Feb 13, 2026·Last verified Apr 16, 2026·Next review: Oct 2026
Fact-checked via 4-step process— how we build this report
01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

With $1.7 trillion at stake in the global IT services market in 2023 alone, this post breaks down the most important Pr Industry statistics to show exactly where spending is heading and what it means for decision makers.

Key Takeaways

  • 1$1.7 trillion size of the global IT services market in 2023
  • 2$1.1 trillion global outsourcing market in 2023
  • 3$93.9 billion global cloud infrastructure services market size in 2023
  • 468% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)
  • 530% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)
  • 640% of organizations adopted SASE in 2023 (Gartner forecast press release)
  • 71,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)
  • 82.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)
  • 930% faster lead time for changes among elite performers (DORA 2023 report)
  • 1056% of breaches in 2023 involved human error (Verizon DBIR 2024 figure)
  • 1164% of breaches targeted the cloud in 2023 (Verizon DBIR cloud trend)
  • 1239% of organizations say they are dealing with a shortage of cybersecurity talent (ISC2 Cybersecurity Workforce Study 2024)
  • 13$1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)
  • 14$10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)
  • 15$4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)

Cloud, outsourcing, and AI are booming while breaches stay common, driving rising cybersecurity spend and talent demand.

Market Size

1$1.7 trillion size of the global IT services market in 2023[1]
Verified
2$1.1 trillion global outsourcing market in 2023[2]
Verified
3$93.9 billion global cloud infrastructure services market size in 2023[3]
Verified
4$656.1 billion worldwide end-user spending on cloud services in 2023[3]
Directional
5$1.4 trillion global public cloud spending forecast for 2027[3]
Single source
6$21.2 billion worldwide spending on AI software in 2023[4]
Verified
7$291.0 billion worldwide AI software spending forecast for 2025[4]
Verified
8$520 billion global enterprise software market in 2024[5]
Verified
9$348.0 billion global CRM software market size in 2024[6]
Directional
10$766.0 million worldwide CRM software market-to-reach in 2024 (per Gartner press release)[6]
Single source
11$56.8 billion global managed security services market size in 2023[7]
Verified
12$28.0 billion global network security market size in 2023[8]
Verified
13$67.2 billion global digital transformation market size in 2023[9]
Verified
14$1.0 trillion global data center industry revenue in 2024 (forecasted)[10]
Directional
15$270.0 billion global IT outsourcing market in 2023 (forecast)[11]
Single source
16$61.0 billion global RPA software market size in 2023[12]
Verified
17$2.9 billion global RPA spending forecast for 2027 (Gartner)[12]
Verified
18$45.2 billion global DevOps market size in 2023[13]
Verified
19$11.8 billion global API management market size in 2023[14]
Directional
20$10.2 billion global governance risk compliance (GRC) market size in 2023[15]
Single source
21$8.8 billion global eDiscovery market size in 2023[16]
Verified
22$7.4 billion global identity and access management market size in 2023[17]
Verified
23$4.1 billion global data loss prevention market size in 2023[18]
Verified
24$2.3 billion global CASB market size in 2023[19]
Directional

Market Size Interpretation

AI software spending is set to surge from $21.2 billion in 2023 to a projected $291.0 billion by 2025, signaling that emerging AI capabilities are becoming a major new driver across the broader IT, cloud, and enterprise software markets.

User Adoption

168% of IT decision makers report using data analytics in 2023 (Gartner consumer survey via report summary)[20]
Verified
230% of organizations adopted software-defined networking (SDN) in 2020 (IDC survey summary)[21]
Verified
340% of organizations adopted SASE in 2023 (Gartner forecast press release)[22]
Verified
441% of respondents planned to increase cybersecurity budgets in 2024 (Frost & Sullivan survey summary)[23]
Directional
557% of companies use managed services for cybersecurity (Gartner survey via report page)[24]
Single source
635% of organizations have adopted SRE (Site Reliability Engineering) (Google SRE adoption survey summary)[25]
Verified
768% of respondents say their supply-chain risk is increasing (Sonatype State of the Software Supply Chain 2024 page)[26]
Verified
875% of sales organizations use some form of sales automation (Salesforce State of Sales report page)[27]
Verified

User Adoption Interpretation

With 41% of respondents planning higher cybersecurity budgets in 2024 and 68% reporting increasing supply chain risk, organizations are clearly prioritizing stronger, data driven security capabilities alongside rising adoption of SASE and managed cybersecurity services.

Performance Metrics

11,000+ new CVE vulnerabilities published in January 2024 (NVD monthly totals)[28]
Verified
22.0x improvement in developer productivity from using CI/CD automation (DORA report metric summary)[29]
Verified
330% faster lead time for changes among elite performers (DORA 2023 report)[30]
Verified
450% lower change failure rate among elite performers (DORA research)[30]
Directional
52.5x faster incident recovery for high performers (DORA 2023)[30]
Single source
62-week average time to deploy for high-performing DevOps teams (DORA metrics summary)[29]
Verified
799% of malware breaches involved exploit of vulnerabilities with known CVEs (Verizon DBIR v2024 figure)[31]
Verified
83.0% of breaches were attributed to social engineering in Verizon DBIR 2024 (per DBIR)[31]
Verified
958% of breaches involved compromised credentials (Verizon DBIR 2024)[31]
Directional
1037% of breaches involved privilege misuse (Verizon DBIR 2024)[31]
Single source
1114% of breaches involved phishing (Verizon DBIR 2024)[31]
Verified
122.1 million phishing sites blocked per day (Google Transparency Report, 2024)[32]
Verified

Performance Metrics Interpretation

With 1,000-plus new CVEs every month in January 2024 and Verizon reporting that 99% of malware breaches involve known vulnerabilities, the standout trend is that elite DevOps performance shows the biggest payoff, including 30% faster lead time and 50% fewer change failures.

Industry Trends

156% of breaches in 2023 involved human error (Verizon DBIR 2024 figure)[31]
Verified
264% of breaches targeted the cloud in 2023 (Verizon DBIR cloud trend)[31]
Verified
339% of organizations say they are dealing with a shortage of cybersecurity talent (ISC2 Cybersecurity Workforce Study 2024)[33]
Verified
44.0 million cybersecurity professionals needed globally to meet demand (ISC2 workforce gap 2024)[33]
Directional
53.4 million cybersecurity professionals currently employed globally (ISC2 2024 workforce study)[33]
Single source
661% of breaches involved weak or stolen credentials (Verizon DBIR 2024)[31]
Verified
791% of breaches took months or longer to detect (Verizon DBIR 2024)[31]
Verified
866% of breaches were financially motivated (Verizon DBIR 2024)[31]
Verified
925% of data scientists use generative AI tools weekly (Stanford AI Index report dataset summary)[34]
Directional
1016% of enterprises report using LLMs for customer-facing workflows (Stanford AI Index report summary)[34]
Single source

Industry Trends Interpretation

With 91% of breaches taking months or longer to detect and 61% involving weak or stolen credentials, the data shows that organizations are being hit repeatedly in ways that are both preventable and urgently detectable, even as talent shortages of 39% and a 4.0 million global workforce gap leave fewer defenders to close the gap.

Cost Analysis

1$1.23 trillion global gross domestic product (GDP) size of the U.S. economy as baseline for IT demand context (World Bank, 2023)[35]
Verified
2$10.9 million average cost of a data breach (IBM Cost of a Data Breach 2023 global average)[36]
Verified
3$4.45 million average cost of a data breach for organizations in the healthcare sector (IBM 2023)[36]
Verified
43.7 million records median size of breach (IBM 2023 study)[36]
Directional
575% of organizations experienced at least one security tool breach-related issue (IBM 2023)[36]
Single source
645% of organizations reported a breach incurred costs within the first year (IBM 2023)[36]
Verified
735% of breach costs were attributed to downtime (Ponemon/IBM figure in IBM 2023)[36]
Verified
825% of total IT spending is on cybersecurity in the U.S. (Gartner security spend share figure in report page)[37]
Verified
9$174 billion global cybersecurity services spending in 2024 (Gartner forecast press release)[38]
Directional
10$188 billion global cybersecurity spending for 2024 (Gartner figure)[38]
Single source
111.0-2.0% revenue loss due to fraud for typical enterprises (ACFE 2024 Report to the Nations summary figure)[39]
Verified
12$653 million median cost of cybercrime annually for organizations in the U.S. (FBI IC3 + industry estimates overview)[40]
Verified
1325% of organizations report SaaS contract waste (Gartner SaaS spending waste figure referenced in report summary pages)[41]
Verified

Cost Analysis Interpretation

With global cybersecurity services spending projected at $174 billion in 2024 and breaches averaging $10.9 million worldwide, the data shows security is not just a budget line item but an urgent, high-cost risk, with 75% of organizations reporting tool related issues and 45% of breach costs hitting within the first year.

References

idc.comidc.com
  • 1idc.com/getdoc.jsp?containerId=US49628023
  • 2idc.com/getdoc.jsp?containerId=US51525723
  • 21idc.com/getdoc.jsp?containerId=US46936819
gartner.comgartner.com
  • 3gartner.com/en/newsroom/press-releases/2024-02-15-gartner-says-worldwide-cloud-end-user-spending-to-total-656-1-billion-in-2023
  • 4gartner.com/en/newsroom/press-releases/2024-02-21-gartner-forecasts-worldwide-artificial-intelligence-ai-software-spending-to-reach-291-billion-in-2025
  • 6gartner.com/en/newsroom/press-releases/2024-07-02-gartner-forecasts-worldwide-crm-software-market-to-reach-766-0-million-in-2024
  • 12gartner.com/en/newsroom/press-releases/2024-03-26-gartner-says-robotics-process-automation-spending-to-reach-2-9-billion-by-2027
  • 20gartner.com/en/newsroom/press-releases/2023-09-28-gartner-survey-reveals-68-of-people-in-data-analytics-initiatives
  • 22gartner.com/en/newsroom/press-releases/2023-09-28-gartner-says-sase-is-expected-to-account-for-xx-of-network-security-market
  • 24gartner.com/en/newsroom/press-releases/2023-08-10-gartner-says-managed-security-services-spending-to-grow
  • 37gartner.com/en/newsroom/press-releases/2023-09-21-gartner-says-worldwide-end-user-spending-on-security-services-to-reach-xx
  • 38gartner.com/en/newsroom/press-releases/2024-10-01-gartner-forecast-cybersecurity-spending-worldwide-to-grow
  • 41gartner.com/en/articles/saas-spend-and-contract-waste
statista.comstatista.com
  • 5statista.com/statistics/730619/enterprise-software-market-size/
  • 10statista.com/statistics/1041131/global-data-center-industry-revenue/
precedenceresearch.comprecedenceresearch.com
  • 7precedenceresearch.com/managed-security-services-market
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  • 13precedenceresearch.com/devops-market
  • 14precedenceresearch.com/api-management-market
  • 15precedenceresearch.com/governance-risk-and-compliance-market
  • 16precedenceresearch.com/ediscovery-market
  • 17precedenceresearch.com/identity-and-access-management-market
  • 18precedenceresearch.com/data-loss-prevention-market
  • 19precedenceresearch.com/cloud-access-security-brokerage-market
mordorintelligence.commordorintelligence.com
  • 9mordorintelligence.com/industry-reports/digital-transformation-market
  • 11mordorintelligence.com/industry-reports/it-outsourcing-market
frost.comfrost.com
  • 23frost.com/frost-perspectives/rising-cybersecurity-spend-2024/
sre.googlesre.google
  • 25sre.google/sre-book/table-of-contents/
sonatype.comsonatype.com
  • 26sonatype.com/state-of-the-software-supply-chain
salesforce.comsalesforce.com
  • 27salesforce.com/resources/research-reports/state-of-sales/
nvd.nist.govnvd.nist.gov
  • 28nvd.nist.gov/vuln/search/results?form_type=Basic&results_type=overview&search_type=all&query=last%201%20month
cloud.google.comcloud.google.com
  • 29cloud.google.com/devops/state-of-devops
dora.devdora.dev
  • 30dora.dev/research/
verizon.comverizon.com
  • 31verizon.com/business/resources/reports/dbir/
transparencyreport.google.comtransparencyreport.google.com
  • 32transparencyreport.google.com/https/overview
isc2.orgisc2.org
  • 33isc2.org/Research/Workforce-Study
aiindex.stanford.eduaiindex.stanford.edu
  • 34aiindex.stanford.edu/report/
data.worldbank.orgdata.worldbank.org
  • 35data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=US
ibm.comibm.com
  • 36ibm.com/reports/data-breach
acfe.comacfe.com
  • 39acfe.com/report-to-the-nations/2024
ic3.govic3.gov
  • 40ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf

On this page

  1. 01Key Takeaways
  2. 02Market Size
  3. 03User Adoption
  4. 04Performance Metrics
  5. 05Industry Trends
  6. 06Cost Analysis
Henrik Dahl

Henrik Dahl

Author

Felix Zimmermann
Editor
Abigail Foster
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