Gitnux/Report 2026

Poultry Farm Industry Statistics

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Poultry Farm Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The poultry farm industry at a glance

Poultry remains a major global protein industry: world egg production reached 100 million tonnes in 2024, while U.S. poultry-sector sales rose to $81.7 billion in 2025.

$81.7B[105]
U.S. poultry sales, 2025
100 Mt[96]
Global egg production, 2024
14.1 Mt[8]
EU poultrymeat production, 2024
6.3%[106]
Global market CAGR, 2025–2030
Market size
The global poultry market was estimated at $394.75 billion in 2025 by The Business Research Company. In the United States, combined poultry-sector sales reached $81.66 billion in 2025, including broilers, eggs, turkeys and other chickens.[106][105]
Forecast & CAGR
The global poultry market is forecast to grow from $394.75 billion in 2025 to $531.77 billion in 2030, representing a 6.3% compound annual growth rate. USDA’s long-term outlook projects global poultry consumption to increase 15.1% between 2026 and 2034, reaching 161.5 million tonnes.[106][25]
Market share & regions
Asia-Pacific was the largest global poultry region in 2025, according to The Business Research Company. Within the EU, Poland supplied 20.5% of poultrymeat production in 2024, followed by Spain at 12.8%, France at 12.2%, Germany at 10.9% and Italy at 9.8%.[106][8]
Segmentation
Poultry farming is commonly divided into meat production and egg production, with major species including chicken, turkey and duck. Commercial market reports further segment products by fresh or chilled meat, processed meat, eggs, distribution channel and conventional or organic production.[96][107]
Key players & concentration
The U.S. industry is highly integrated across breeding, feed, farming, processing and distribution, with broilers representing 54.6% of U.S. poultry-sector value in 2025. The largest U.S. broiler companies include Tyson Foods, Pilgrim’s Pride, Perdue Farms and Wayne-Sanderson Farms, although a reliable current global concentration ratio was not identified.[25][105]
Pricing
The U.S. national composite wholesale whole-broiler price averaged 116.98 cents per pound in August 2026, while USDA projected an average 2026 broiler price of 121.3 cents per pound. New York wholesale large eggs averaged 111.4 cents per dozen in August 2026, with the 2026 annual projection at 106.6 cents per dozen.[25]
Trends, drivers & challenges
Demand is supported by poultry’s relatively low cost and expanding global protein consumption; FAO reports that poultry meat production rose from 9 million tonnes in 1961 to 133 million tonnes in 2020. Key risks include feed-cost volatility, disease outbreaks, trade restrictions and biosecurity costs: USDA reported that HPAI affected more than 166 million U.S. birds during the current outbreak period.[96][62]
Consumer behavior & competition
U.S. per-capita broiler-meat consumption was projected at 106.6 pounds on a retail basis for 2026 and 107.3 pounds for 2027. Competition increasingly focuses on value-added and processed products, foodservice demand, export markets and differentiated claims such as organic, free-range and antibiotic-free production.[25][107]
Regulation
Regulation centers on animal health, food safety, environmental controls, trade eligibility and animal-welfare standards. USDA APHIS requires disease surveillance and promotes biosecurity for HPAI prevention, while the European Commission has identified cage-free transition and stronger welfare standards as policy priorities.[62][8]
Latest news
In 2026, U.S. poultry markets were shaped by rebuilding layer inventories and easing egg-price expectations, while HPAI remained an active operational risk. USDA reported 15.2 million commercial table-egg birds depopulated in 24 confirmed outbreaks during 2026 through May 1, and later projected 2026 table-egg production at 7.851 billion dozen.[87][25]

02 Ranking

Top 10 Companies in the Poultry Farm Industry

The leading companies in the poultry farm industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

MHP leads Gitnux's 2026 poultry farm ranking with an Overall score of 9.3, with revenue growth 23.6% and operating margin 10%. MBRF is the runner-up at 8.9, with revenue growth 12% after the 2025 Marfrig–BRF merger.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in integrated poultry production

    MHP

    UA

    Ranked #1 · 9.3 · Integrated poultry production

    Why we picked it: Its integrated poultry segment combines production scale in Europe and the Middle East with margin performance.

    See in ranking ↓Visit mhp.com.ua ↗

  2. #2 overall

    MBRF

    BR

    Ranked #2 · 8.9 · Integrated poultry production

    Why we picked it: Its integrated poultry and multiprotein operations span poultry, beef and pork after the merger.

    See in ranking ↓Visit mbrf.com ↗

  3. Leader in poultry processing & distribution

    Plukon Food Group

    NL

    Ranked #5 · 8.6 · Poultry processing & distribution

    Why we picked it: Its European processing footprint covers 44 locations across seven countries.

    See in ranking ↓Visit plukon.com ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 10 companies in the poultry farm industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

MHP

Integrated poultry production · UA

9.3
2

MBRF

Integrated poultry production · BR

8.9
3

JBS

Integrated poultry production · BR

8.8
4

Wayne-Sanderson Farms

Integrated poultry production · US

8.8
5

Plukon Food Group

Poultry processing & distribution · NL

8.6
6

Charoen Pokphand Foods

Integrated poultry, feed and food production worldwide · TH

8.5
7

Tyson Foods

Chicken, turkey and prepared poultry products, United States · US

8.4
8

Japfa

Integrated poultry production across Southeast Asia · SG

8.3
9

Perdue Farms

Integrated chicken and turkey production in the United States · US

8.2
10

Industrias Bachoco

Integrated chicken, egg and turkey production in Mexico and the United States · MX

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the poultry farm industry. In Poultry Farm Industry Statistics. Gitnux. https://gitnux.org/poultry-farm-industry-statistics/#top-companies

report visual · Comparison

Total egg production by state, United States, 2025

Iowa leads with 13,505.6 million eggs.

Iowa13,505.6 million eggs
Ohio11,145 million eggs
Indiana10,687.2 million eggs
Pennsylvania7,972.8 million eggs
Texas6,177.5 million eggs
Georgia5,153.5 million eggs
source-verifiedesmis.nal.usda.gov

04 Statistics

Technology & Innovation

Precision systems focus on bird weight gain (92.5% of surveyed researchers) while most Tennessee producers used no farm software in 2024 (57%). Sensor coverage is broad: 98.1% reported temperature sensors in 2024.

AI in the poultry farm industry

  • 92.5% of surveyed poultry researchers identified bird weight gain as an important productivity indicator for precision systems.[1]
  • 64.9% of surveyed poultry researchers used thermal cameras in their work.[1]
  • 54.1% of surveyed poultry researchers used gas sensors in their work.[1]
  • 78.4% of surveyed poultry researchers used temperature sensors in their work.[1]
  • 27% of large farms in Northern Ireland used precision-farming technology in 2022.[2]
  • 75.7% of surveyed poultry researchers used video cameras in their work.[1]

Automation in the poultry farm industry

  • 31.8% of surveyed Maryland commercial poultry growers prioritized feeding-management automation.[3]
  • 24.6% of surveyed Tennessee broiler producers used data-management systems in 2024.[4]
  • 98.1% of surveyed Tennessee broiler producers had temperature sensors in 2024.[4]
  • 100% of US broiler houses built in 2011 had integrated electronic controls.[4]
  • 13.6% of surveyed Maryland commercial poultry growers prioritized automation for waste disposal.[3]
  • 57% of surveyed Tennessee broiler producers used no farm software in 2024.[4]

Digital Transformation in the agriculture and food production sector (sector benchmark)

  • Among EU food-manufacturing enterprises, 3.4% had very high digital intensity in 2023, compared with 2.1% in 2021.[5]
  • Across the EU agri-food industrial ecosystem, 20% of companies had a concrete digital-transformation strategy in 2024.[5]
  • Among EU food-manufacturing enterprises, 15.4% had high digital intensity in 2023, compared with 13.0% in 2021.[5]
  • In the United States, 61% of farmers reported adopting digital agronomy technologies in 2024.[6]
  • Among EU food-manufacturing enterprises, 51.2% had very low digital intensity in 2023, down from 55.1% in 2021.[5]

Technology Adoption in the agriculture and food production sector (sector benchmark)

  • In Germany, 85.5% of surveyed farms used at least one digital technology in 2024–2025.[7]
  • In Czechia, 30% of crop-production farmers used at least one precision-agriculture technology in 2023.[7]
  • In Canada, 84% of field-crop operations used GPS equipment in 2021.[7]
  • Across EU farms, 43% had internet access, 11% used farm-management information systems, and 7% used robotics in 2023.[7]
  • Across EU farms with utilised agricultural area, about 18% used some form of precision-farming technology or practice in 2023.[7]
  • In Chile, 12% of agricultural production units reported using a technological tool such as mobile applications, drones, or sensors in 2021.[7]

Cloud Computing in the agriculture and food production sector (sector benchmark)

  • Across EU agri-food businesses, 37% used cloud computing in 2024, up from 26% in 2023.[5]
  • Across EU agri-food businesses, 26% used cloud computing in 2023.[5]
  • Across EU businesses, 45% purchased cloud-computing services in 2023.[8]
  • Among EU large businesses, 78% purchased cloud-computing services in 2023, compared with 44% of SMEs.[8]

Big Data in the agriculture and food production sector (sector benchmark)

  • Across EU agri-food businesses, 13% used big-data technologies in 2024, compared with 17% in 2023.[5]
  • Across EU agri-food businesses, 17% used big-data technologies in 2023.[5]
  • In Germany, 5.0% of surveyed farms used artificial-intelligence or big-data technologies in 2024–2025.[7]

05 Statistics

Data & Analytics

Analytics work links sensor streams to health outcomes: 17 machine-learning models were screened in 2026 and 20,000-plus broilers supplied high-frequency data for a study. Data governance remains a bottleneck, with 61% citing spreadsheets and email in 2025.

Business intelligence in the poultry farm industry

  • 35% of surveyed European laying-hen farmers collected animal-weight data in 2023.[9]
  • 31.81% of poultry farmers in Kathmandu Valley reported using ICT for supply-chain and value-chain management in 2020.[10]
  • 72.72% of poultry farmers in Kathmandu Valley reported using management decision-support systems in 2020.[10]
  • 97.72% of poultry farmers in Kathmandu Valley reported using ICT for disease control in 2020.[10]
  • 90% of surveyed European laying-hen farmers tracked water intake as an operational data stream in 2023.[9]
  • 47.72% of poultry farmers in Kathmandu Valley reported using enterprise resource planning systems in 2020.[10]

Data analytics in the poultry farm industry

  • 5 machine-learning models were compared for predicting mortality and average weight in a commercial poultry house in 2025.[9]
  • 22,115 broiler truckloads from a large Thai producer formed the dataset for dead-on-arrival machine-learning analysis in 2024.[9]
  • 17 machine-learning models were screened for indirect mortality indication using poultry-house sensor data in 2026.[11]
  • 97.83% was the reported unseen-test sensitivity of an SVM early-warning model for commercial egg-production curves in 2019.[12]
  • 20,000-plus broilers contributed high-frequency temperature, humidity, mortality, and weight data to an indirect-mortality analytics study in 2026.[11]
  • Less than 3% was the average error reported for machine-learning predictions of egg weight from a commercial layer farm in 2020.[13]

Data Quality in the agriculture and food production sector (sector benchmark)

  • 30% of manufacturing respondents identified poor-quality data as one of their top three challenges when working with AI-related data in 2024.[14]
  • 44% of manufacturers reported that AI projects had failed because of poor data quality in 2025, according to a survey of manufacturing organizations.[15]
  • 49% of manufacturing respondents rated their operational data as having low AI readiness in 2024, meaning it was insufficiently labeled, contextualized, governed or accessible.[14]
  • 41% of manufacturers said they distrusted the data used for supply-chain operations in 2025, reflecting persistent data-quality concerns in production and procurement.[15]
  • 42% of manufacturers reported having a process to verify operational data accuracy or quality in 2025, indicating that most lacked a formal validation process.[14]

Data Governance in the agriculture and food production sector (sector benchmark)

  • 6% of food and beverage leaders reported fully integrated digital systems in 2025, despite 82% saying technology adoption was a strategic priority.[16]
  • 61% of supply-management organizations reported having a dedicated data-governance function in 2024, while 90% agreed that data governance was necessary.[17]
  • 69% of food and beverage companies still relied on spreadsheets and email for core operations in 2025, limiting standardized access and control of business data.[16]
  • 61% of manufacturers reported having a corporate-wide governance plan, strategy or formal guidelines for how data is collected, organized, accessed and used in 2024.[14]
  • 15% of manufacturers said their data strategy was entirely aligned with their overall business strategy in 2024, while 31% said it was very closely aligned.[14]
  • 40% of food and beverage professionals worldwide identified disconnected systems and data as their biggest barrier to moving faster in 2026.[16]

KPIs in the poultry farm industry

  • 2.04% was the 2023 top-10% mortality rate in the MetaFarms and SMS production analysis for one poultry production segment.[18]
  • 8.17% was the 2023 bottom-10% mortality rate in the MetaFarms and SMS production analysis for the same poultry production segment.[18]
  • Under 2% was the recommended brooder mortality target for free-range meat chickens during weeks 1–4 in British Columbia.[19]
  • 4.28% was the 2023 median mortality rate in the MetaFarms and SMS production analysis for the same poultry production segment.[18]
  • 4.5 pounds at 47 days was the cited U.S. broiler age-and-weight production ratio in a poultry KPI guide published in 2020.[20]
  • 5% to 15% was the stated grow-out mortality range for free-range meat chickens during weeks 5–10 in British Columbia.[19]

06 Statistics

Strategy & Growth

Output and processing capacity signals are frequent in 2026 planning, including 107.6 million metric tons of global broiler production in 2025. Poultry growth also shows in execution capacity for hatcheries, with Tanmiah operating 7 in 2024.

Growth in the poultry farm industry

  • 7 hatcheries were operated by Tanmiah in 2024, compared with 6 hatcheries in 2023.[21]
  • 1.076 billion pounds per week was the combined ready-to-cook chicken output of the 29 companies in WATT’s 2025 U.S. top-broiler survey.[22]
  • 249.66 million pounds per week was Tyson Foods’ ready-to-cook chicken production in 2025, the highest in WATT’s U.S. survey.[22]
  • 107.6 million metric tons of global broiler production were recorded in 2025, up from 104.2 million metric tons in 2024.[23]
  • 62% was revenue growth in Tanmiah’s animal-health and trading business in 2024.[21]
  • 80+ restaurants were operated by Tanmiah’s restaurant segment by December 2024.[21]

Differentiation in the poultry farm industry

  • 36.5 million certified organic broilers were produced in the United States in 2021.[24]
  • More than 70% of U.S. shoppers purchased chicken as a natural or organic meat, according to the cited market profile.[24]
  • 25.4 million certified organic layer hens were raised across 40 U.S. states in 2021.[24]
  • 100% of Miller Poultry’s flock was described as all-vegetable-fed and raised without antibiotics in its 2024 company profile.[22]
  • 1.17 million certified organic turkeys were produced in the United States in 2021.[24]
  • Nearly 14% of U.S. retail egg sales were organic in 2018.[25]

Mergers and acquisitions in the poultry farm industry

  • $35 million to $47 million was the estimated transaction-value range shown for Cleon Capital’s acquisition of HEVO Group.[26]
  • 5 production facilities were operated by Brakebush Brothers after its acquisition of Lake Foods, completed on December 31, 2023.[27]
  • $1.2 billion was the announced value of the SunOpta-Refresco merger cited in the 2026 food-production M&A review.[28]
  • 1 broiler processing plant, 1 hatchery and 1 feed mill were acquired by Cal-Maine Foods from Tyson Foods in Missouri in 2024.[29]
  • 60% of public-led food-production acquisitions in the cited 2026 review were tuck-in transactions.[28]
  • $135 million to $160 million was the estimated transaction-value range shown for Life-Science Innovations’ acquisition of Hormel Foods’ whole-bird turkey business.[26]

Strategic partnerships in the poultry farm industry

  • Approximately 350 chicken farms were owned by Sunner in China when Symrise announced their joint venture in 2023.[30]
  • 1 memorandum of understanding was signed by the U.S. Soybean Export Council and Pakistan Poultry Association to improve poultry-farmer productivity in 2024.[31]
  • 1 joint venture with MHP, a major European agrotechnology company, was established by Tanmiah in 2024.[21]
  • 2 Chinese companies, Chengdu Design & Research Institute and Jiangsu Huali, signed an MoU with Tanmiah to develop advanced poultry farms in Saudi Arabia in 2024.[21]
  • More than 25 years was the partnership history between the U.S. Soybean Export Council and Pakistan’s poultry sector before their 2024 MoU.[31]
  • 5,175 poultry family-farm partners supplied Pilgrim’s U.S., Mexican and European operations in 2024.[32]

07 Statistics

People & Workforce

Workforce constraints show up as a Canada labor gap, with 1,000 additional jobs projected to go unfilled by 2029. Voluntary turnover in the Canada poultry-and-egg industry is 13.5%, with higher retention risks linked to physically demanding work.

Hiring in the poultry farm industry

  • 215,268 production workers were employed in U.S. poultry processing in 2021.[33]
  • 63% of the current poultry-and-egg industry workforce in Canada is employed in general farm worker and agricultural manager occupations.[34]
  • 1,000 additional general farm worker jobs are projected to go unfilled or require foreign workers in Canada’s poultry-and-egg industry by 2029.[34]
  • 83% of the projected poultry-and-egg industry labour gap through 2029 is concentrated in general farm worker and agricultural manager occupations in Canada.[34]
  • 202,568 production workers were employed in U.S. poultry processing in 2022.[33]

Employee retention in the poultry farm industry

  • 35% of Canadian poultry-and-egg producers identified physically demanding work as a retention challenge.[34]
  • 26% of Canadian poultry-and-egg producers identified excessive working hours as a retention challenge.[34]
  • 43.59% of poultry live-production managers surveyed identified retirement as their most likely next move.[35]
  • 13.5% was the voluntary turnover rate reported for Canada’s poultry-and-egg industry.[34]
  • 23% was the reported turnover rate for Canada’s poultry-and-egg industry, the highest among the agriculture industries assessed.[34]

Remote Work in the agriculture and food production sector (sector benchmark)

  • Across U.S. crop and animal production, 14.4% of workers worked remotely in 2021, compared with 14.7% in 2019 and 15.4% in 2020.[36]
  • Across U.S. accommodation and food services, 4.8% of workers worked remotely in 2021, up from 1.9% in 2019 and 5.3% in 2020.[36]
  • Across U.S. agriculture, forestry, fishing and hunting, about 12% of workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[37]
  • Across U.S. agriculture and food employers, 35% offered some type of remote-work arrangement in 2024, according to AgCareers’ industry hiring report.[38]

Hybrid Work in the agriculture and food production sector (sector benchmark)

  • Among science-of-food professionals surveyed globally in 2024, respondents averaged 2.1 work-at-home days per week.[39]
  • Across employers discussed in a food-industry hybrid-work survey, about 90% had adopted some form of hybrid work, although the figure was not limited to agriculture and food production.[39]
  • 44% of Australian FMCG and agribusiness professionals preferred part-time remote work in 2024.[40]
  • 33% of Australian FMCG and agribusiness professionals reported working in hybrid arrangements in 2024.[40]
  • 21% of Australian FMCG and agribusiness professionals reported working fully remotely in 2024.[40]

Upskilling in the poultry farm industry

  • 24 average training hours per employee per annum are reported in Japfa’s poultry sustainability targets.[41]
  • 17.4 average training hours per employee were completed across QL Poultry Academy’s four layer farms in 2024.[42]
  • 16,721 animal-welfare training hours were provided to JBS team members globally in 2024.[43]
  • 100% of Burnbrae Farms’ new poultry employees receive animal-care training.[44]
  • 9,945 training hours were completed across four QL Poultry Academy layer farms in 2024.[42]

Employee Engagement in the agriculture and food production sector (sector benchmark)

  • In the agriculture industry, employees averaged 7.68 out of 10 for engagement and an eNPS of +5 in CultureMonkey’s 2026 benchmark.[45]
  • Employees in manufacture, distribution and storage organizations scored 59.3% on leadership in People Insight’s global benchmark data.[46]
  • Manufacture, distribution and storage organizations recorded an average employee-engagement score of 72.9% in People Insight’s global benchmark data.[46]
  • At Europe Snacks, a multinational food manufacturer, employee engagement reached 79% across its international workforce and 88% in its UK business after a structured listening program.[46]
  • Employees in manufacture, distribution and storage organizations scored 60.9% on enablement in People Insight’s global benchmark data.[46]

DEI in the poultry farm industry

  • 39.3% of Canadian poultry-and-egg farms had both men and women operators in 2021.[47]

08 Statistics

Customer & Sales

Customer experience in the poultry farm industry

  • 68% of heavy U.S. supermarket chicken buyers were extremely or very satisfied with packaging convenience in 2016–2017.[48]
  • 60% of U.S. chicken purchasers ranked price among the two most important attributes of a supermarket chicken purchase in 2016–2017.[48]
  • 72% of heavy U.S. supermarket chicken buyers were extremely or very satisfied with brand in 2016–2017.[48]
  • 48% of U.S. chicken purchasers ranked freshness among the two most important attributes of a restaurant chicken purchase in 2016–2017.[48]
  • 55% of heavy U.S. supermarket chicken buyers were extremely or very satisfied with how chickens were raised in 2016–2017.[48]

Customer retention in the poultry farm industry

  • 0.7% of surveyed U.S. poultry growers left the industry because of contract termination by the dealer in 2021.[37]
  • The number of U.S. farms with poultry and egg sales increased 2.4%, from 164,099 in 2017 to 168,048 in 2022.[49]
  • Poultry and egg sales increased 56% in the United States between 2017 and 2022.[49]
  • 6.3% of surveyed U.S. poultry growers left their company in 2021, including retirements and other departures.[37]
  • 70% of U.S. poultry growers had been with their current dealer for more than five years in 2021.[37]

Customer acquisition in the poultry farm industry

  • 36% of U.S. consumers under age 27 were open to purchasing fresh chicken online in 2025.[50]
  • 80% of APPPA members cited direct marketing as a top sales method in a survey of pastured-poultry producers.[51]
  • 57% of participants in a U.S. poultry-consumer study purchased chicken from big-box stores in 2023–2024.[52]
  • 10% of U.S. consumers aged 59–67 were open to purchasing fresh chicken online in 2025.[50]
  • 73% of U.S. fresh-chicken consumers surveyed in 2025 were at least somewhat interested in smart technology for meal planning and shopping.[53]

Customer loyalty in the poultry farm industry

  • 76% of South African fresh-chicken consumers in one brand study preferred buying chicken for each meal.[54]
  • 82% was the awareness-to-usage conversion for Supreme among surveyed South African chicken consumers.[54]
  • 92% of South African fresh-chicken consumers in one brand study preferred buying chicken in bulk so it could be frozen.[54]
  • 81% was the awareness-to-usage conversion for Festive among surveyed South African chicken consumers.[54]
  • 81% was the awareness-to-usage conversion for Farmers Choice among surveyed South African chicken consumers.[54]

Lead generation in the poultry farm industry

  • 39% of surveyed South African chicken consumers had used YouTube as a chicken-information source.[54]
  • 31% of surveyed South African chicken consumers had used food blogs or vlogs as a chicken-information source.[54]
  • 43% of surveyed South African chicken consumers had used social-media platforms as a chicken-information source.[54]
  • 41% of surveyed South African chicken consumers had seen chicken advertising in print media.[54]
  • 36% of surveyed South African chicken consumers had seen chicken advertising in in-store pamphlets or brochures.[54]

09 Statistics

Marketing & Brand

Marketing channel usage links to digital adoption: 41.83% of surveyed poultry farmers in Delta State used Instagram in 2024. Website importance also shows in the U.S., where 70% rated it important or very important as a marketing channel in 2023.

Marketing in the poultry farm industry

  • 60% of surveyed poultry producers reported direct-to-consumer customers in 2023.[55]
  • 91% of U.S. poultry and egg sales came from 20 states in 2022.[49]
  • $76.5 billion in poultry and egg sales were recorded by U.S. farms in 2022, up 56% from 2017.[49]
  • 30% of surveyed poultry producers reported farmers or retail markets as customers in 2023.[55]
  • 70% of surveyed poultry producers rated their website important or very important as a marketing channel in 2023.[55]

Digital marketing in the poultry farm industry

  • 100% of ICT-using poultry enterprises in Malawi said ICT made information sharing with customers and suppliers easier in 2020.[56]
  • 95.5% of ICT-using poultry enterprises in Malawi said ICT simplified transactions in 2020.[56]
  • 65% of surveyed commercial poultry farmers in Malawi did not use ICT to market their produce in 2020.[56]
  • 95.5% of ICT-using poultry enterprises in Malawi said ICT made customer feedback easier to receive in 2020.[56]
  • 100% of Malawi poultry businesses with social-media profiles displayed descriptions of their goods and services in 2020.[56]

Branding in the poultry farm industry

  • 20% of U.S. consumers ranked brand as the most important factor in their recent chicken purchase in 2015.[53]
  • 24% of U.S. consumers ranked brand among the top three factors in their recent chicken purchase in 2015.[53]
  • 10% of participants in a European ideal-chicken-farm study mentioned product amount as a purchase consideration in 2021.[52]
  • 67% of U.S. consumers were extremely or very satisfied with the brand of chicken purchased at supermarkets in 2017.[53]
  • Nearly two-thirds of U.S. shoppers believed a Product of the USA label meant most or all production steps occurred domestically in 2022.[57]

Social media in the poultry farm industry

  • 41.83% of surveyed poultry farmers in Delta State, Nigeria, used Instagram in 2024.[58]
  • 36.50% of surveyed poultry farmers in Delta State, Nigeria, used Twitter in 2024.[58]
  • 68.06% of surveyed poultry farmers in Delta State, Nigeria, used WhatsApp in 2024.[58]
  • 8.36% of surveyed poultry farmers in Delta State, Nigeria, used social media occasionally in 2024.[58]
  • 4.18% of surveyed poultry farmers in Delta State, Nigeria, never used social media in 2024.[58]

Influencer Marketing in the agriculture and food production sector (sector benchmark)

  • Food and drink influencer content involved 78,800 profiles globally in 2023, based on Sprout Social’s benchmark dataset.[59]
  • Food and drink influencer content generated 392 billion impressions globally in 2023.[59]
  • 11.5 million influencer posts covered food and drink globally in 2023, according to Sprout Social’s benchmark dataset.[59]
  • Food and drink influencer content generated 42.7 billion engagements globally in 2023.[59]
  • Food and drink influencer posts achieved a 1.19% average engagement rate globally in 2023.[59]

10 Statistics

Operations & Execution

Operational precision varies by adoption stage: 64% of UK pig and poultry farms used regular weighing in 2020. HPAI also shows up indirectly through biosecurity-linked measures, with 40.2% of poultry farms in a 2025 European review implementing biosecurity related to depopulation.

Process optimization in the poultry farm industry

  • 91% of applicable UK farms did not use automated heat-detection systems in 2020.[60]
  • 59% of UK farms using precision-farming techniques cited improved accuracy as a reason in 2020.[60]
  • 64% of UK pig and poultry farms used regular weighing to measure livestock growth in 2020, the most common applicable precision-farming technique.[60]
  • 63% of UK farms not using at least one precision-farming technique said it was not relevant to their farm in 2020.[60]
  • 48% of UK farms not using at least one precision-farming technique considered it too expensive or not cost-effective in 2020.[60]

Operational efficiency in the poultry farm industry

  • U.S. broiler farms with birds above 7.75 pounds averaged a feed-conversion ratio of 2.09 in 2011.[25]
  • U.S. broiler farms averaged 5.49 flocks per year in 2011.[25]
  • U.S. broiler farms with birds below 4.26 pounds averaged 6.95 flocks per year in 2011.[25]
  • U.S. broiler farms averaged 1.90 pounds of feed per pound of weight gain in 2011.[25]
  • U.S. broiler farms with birds above 7.75 pounds averaged 61.0 days on site in 2011.[25]

Quality management in the poultry farm industry

  • 71% of UK livestock farms undertook animal-health, welfare or disease-management training in 2024.[61]
  • The 2025 USDA Small Enterprise Poultry Study covered U.S. meat-turkey operations moving or selling 300 to 59,999 birds annually.[62]
  • More than 60% of farms in a USDA questionnaire moved animals off their premises after clinical signs appeared in 2024.[61]
  • 50% of UK livestock farms undertook animal-health, welfare or disease-management training in 2011.[61]
  • 40.2% of poultry farms in a 2025 European review implemented biosecurity measures related to depopulation.[52]

Supply chain in the poultry farm industry

  • Brazil supplied chicken meat to 150 countries in 2024.[63]
  • Brazil exported 5.2 million tonnes of chicken meat in 2024.[63]
  • Brazil produced 15.31 million tonnes of chicken meat in 2024.[64]
  • U.S. poultry-sector sales totaled $81.7 billion in 2025.[25]
  • Paraná accounted for 35% of Brazil’s slaughtered chickens in 2024.[63]

Outsourcing / Offshoring in the agriculture and food production sector (sector benchmark)

  • 66% of Queensland food-processing businesses engaged in contract manufacturing to some extent in 2010, including contracting work in or out.[65]
  • 2% of Canadian food and beverage companies outsourced production entirely to third-party manufacturers in 2020.[66]
  • 85% of Canadian food and beverage companies processed or manufactured products internally in 2020, while 13% both produced internally and outsourced production.[66]
  • 19% of surveyed Queensland food-processing businesses contracted work out in 2010, while 28% contracted work in and 15% did both.[65]
  • 49% of U.S. growers surveyed outsourced at least some farm work to third-party service providers in 2022, with spraying services the most commonly outsourced activity.[67]

11 Statistics

Finance & Pricing

Pricing remains a key reference point for 2026 operations, with U.S. whole-broiler wholesale at 116.98 cents per pound in August 2026 and a 2026 projection at 121.3 cents. Income pressure is flagged by a $148,600 forecast dollar decrease in average net cash farm income from 2025 to 2026.

Pricing strategy in the poultry farm industry

  • 54.6% of U.S. poultry-sector value came from broilers in 2025, worth $44.6 billion.[25]
  • $81.7 billion was the value of U.S. poultry-sector sales in 2025, compared with $70.3 billion in 2024.[25]
  • 5 cents per pound was the approximate year-over-year decline in U.S. benchmark broiler prices in 2025.[25]
  • 5% was the 2024 decline in average Dutch egg prices compared with 2023, including contract prices.[68]
  • 42 cents was the 2025 year-over-year increase in average U.S. wholesale prices for whole-hen turkeys.[25]

Cost reduction in the poultry farm industry

  • $47.6 billion was spent on production by U.S. farms specializing in poultry and eggs in 2022, up 43% from 2017.[49]
  • $3.6 billion was spent on other production expenses by U.S. specialized poultry and egg farms in 2022.[49]
  • $9.8 billion was spent on livestock and poultry purchases by U.S. specialized poultry and egg farms in 2022.[49]
  • $1.2 billion was spent on repairs and supplies by U.S. specialized poultry and egg farms in 2022.[49]
  • 4% was the 2024/25 fall in egg output on English specialist poultry farms, reflecting fewer laying hens.[61]

Profitability in the poultry farm industry

  • £126,700 was the average Farm Business Income for English specialist pig farms in 2024/25, providing a sector comparison within livestock farming.[61]
  • $148,600 was the forecast dollar decrease in average net cash farm income for U.S. poultry-and-egg farm businesses from 2025 to 2026.[25]
  • £235,900 was the average Farm Business Income on English specialist poultry farms in 2023/24.[61]
  • $81.7 billion was the value of U.S. poultry and egg cash receipts in 2025, representing 26.9% of animal and animal-product receipts.[25]
  • 102.3% was the forecast decline in average net cash farm income for U.S. poultry-and-egg farm businesses from 2025 to 2026.[25]

Financial planning in the poultry farm industry

  • $350,000 was the annual gross-cash-income threshold used by USDA to classify commercial farm businesses in 2025 data.[25]
  • 75,597 U.S. farms specialized in poultry or egg production in 2022.[49]
  • 50.2% of U.S. farms were classified as residence farms in 2025 ARMS data.[25]
  • 36.1% of U.S. farms were classified as intermediate farm businesses in 2025 ARMS data.[25]
  • 85% of U.S. specialized poultry and egg farms had internet access in 2022.[49]

12 Statistics

Product & Service

Farm-cycle and production timing remain operational anchors, including 140–150 weeks as typical productive life of laying hens in a three-cycle system in 2025. Equipment scale appears via installed bases, including 150,000 equipment units for JBT Marel as of June 30, 2026.

Product development in the poultry farm industry

  • 12 new livestock and poultry breeds had been developed by Wens Foodstuff Group by 2025, including 9 chicken breeds and 1 duck breed.[69]
  • CNY 815 million was spent on research and development by Wens Foodstuff Group in 2025, including work on poultry nutrition and breeding.[69]
  • 20% poultry content was the minimum threshold used by the U.S. producer-price index category for processed poultry and small-game products in 2024.[36]
  • 102 provincial and ministerial science and technology awards had been accumulated by Wens Foodstuff Group by 2025 for livestock and poultry innovation.[69]
  • RMB 6.5 billion was exceeded by Dachan Food’s annual revenue in 2024 as the company expanded vertically integrated poultry and processed-food products.[70]

Product lifecycle in the poultry farm industry

  • 140–150 weeks was the typical productive life of laying hens in a three-cycle U.S. production system in 2025.[71]
  • 102–106 weeks was the typical productive life of laying hens in a two-cycle U.S. production system in 2025.[71]
  • 3 weeks was the approximate incubation period for a chicken egg in commercial poultry production in 2024.[72]
  • 78–80 weeks was the typical productive life of laying hens in a one-cycle U.S. production system in 2025.[71]
  • 64 weeks was the standard production-cycle length for broiler breeders, sometimes extending to 70 weeks, according to poultry welfare research published in 2023.[73]

After-sales in the poultry farm industry

  • 16–18 hours per day was the operating duration cited for high-volume poultry-processing customers requiring timely service in 2026.[74]
  • About 150,000 poultry, food-processing and packaging equipment units formed JBT Marel’s installed base as of June 30, 2026.[74]
  • Slightly more than 50% of JBT Marel’s poultry recurring trailing-twelve-month revenue came from its installed equipment base as of June 30, 2026.[74]
  • 4 after-sales service categories—training, maintenance and spare parts, optimization, and refurbishments or upgrades—were identified by JBT Marel in 2026.[74]
  • More than 25 years of installation-crew experience was reported by Poultry Equipment Plus in its poultry-equipment service profile.[75]

Value proposition in the poultry farm industry

  • 2.3% of U.S. domestic egg production, including hatching and table eggs, was exported in 2025.[25]
  • $31.5 billion was the value of U.S. egg production in 2025.[25]
  • 13.9% of U.S. domestic broiler production was exported in 2025, making broilers the most export-oriented major U.S. poultry commodity.[25]
  • 9.40 billion broilers were produced in the United States in 2025, generating 62.2 billion pounds of live weight.[76]
  • 8.7% of U.S. domestic turkey-meat production was exported in 2025.[25]

13 Statistics

Sustainability & Ethics

Environmental measurement is treated as routine: 100% of Roundtable participant companies measured operational water use in 2024. Operational emissions and energy signals also appear, including 802,912 megawatt-hours consumed by Leong Hup International in FY2024.

Sustainability in the poultry farm industry

  • 7.5% lower energy use was reported by Astral Foods in 2024 compared with the prior year.[77]
  • 100% of Roundtable for Sustainable Poultry and Eggs participant companies reported taking steps to improve energy efficiency or use renewable energy in 2024.[78]
  • 8.1% higher water use was reported by Astral Foods in 2024, reaching 6,707,791 kilolitres.[77]
  • 94.1% of Maple Leaf Foods’ waste was diverted from landfill in 2024.[79]
  • 100% of Roundtable for Sustainable Poultry and Eggs participant companies measured operational water use in 2024.[78]

ESG in the poultry farm industry

  • 21% of Pilgrim’s global facility water use came from groundwater sources in 2024.[32]
  • 802,912 megawatt-hours of energy were consumed by Leong Hup International in financial year 2024.[80]
  • 5,175 poultry family-farm partners supplied Pilgrim’s in the United States, Mexico and Europe in 2024.[32]
  • 310 gigajoules per million Malaysian ringgit was Leong Hup International’s energy intensity in financial year 2024.[80]
  • 14.8 billion gallons of water were used across Pilgrim’s global facilities in 2024.[32]

Ethics in the poultry farm industry

  • 90%-plus of the estimated 1 billion chickens farmed in the U.K. in 2025 were expected to live in dimly lit and overcrowded conditions.[81]
  • 72% of surveyed U.K. consumers considered chickens sentient in the RSPCA’s 2024 survey.[81]
  • 350 million male chicks are killed annually by the U.S. egg industry, according to reporting published in 2024.[57]
  • 28% of respondents to Canada’s poultry-code survey identified themselves as animal-welfare advocates.[82]
  • 69% of surveyed U.K. consumers reported buying higher-welfare meat, eggs or dairy products in 2024.[81]

CSR in the poultry farm industry

  • 6 years was the operating anniversary of Herbruck’s on-site employee wellness clinic in 2024.[83]
  • 30,000 acres across four farms were covered by Maple Leaf Foods’ Lake Winnipeg Basin water-stewardship work in 2024.[79]
  • 100% of Astral Foods’ operations were covered by applicable air-quality compliance requirements in 2024.[78]
  • 5,175 poultry family farms partnered with Pilgrim’s across the United States, Mexico and Europe in 2024.[32]
  • 19,000 acres were covered by Maple Leaf Foods’ regenerative-agriculture program before expansion to more than 250,000 acres in 2024.[79]

Circular economy in the poultry farm industry

  • 58 pounds of nitrogen were contained on average in each ton of broiler litter.[84]
  • 2.25 pounds of litter were produced on average per broiler bird in the United States.[84]
  • 60 pounds of potassium, measured as K2O, were contained on average in each ton of broiler litter.[84]
  • 15% of U.S. layer-hen manure was allocated to passive-windrow composting in the 2020–2024 inventory period.[85]
  • 30% of U.S. broiler manure was allocated to direct soil application in the 2020–2024 inventory period.[85]

Carbon footprint in the poultry farm industry

  • 2.7% lower carbon emissions were reported by Astral Foods in 2024 compared with the prior year.[77]
  • 9.87 kilograms of carbon-dioxide equivalent were estimated per kilogram of chicken meat in a 2024 review.[86]
  • 16% was the increase in companies implementing a comprehensive environmental-management system modeled after ISO 14001 in the Roundtable’s 2024 data.[78]
  • 100% of Roundtable participant companies had a strategy to manage air quality and greenhouse-gas emissions in 2024.[78]
  • 97% of Roundtable facilities tracked the volume of total waste sent to landfill in 2024.[78]

15 Statistics

Globalization & Expansion

Trade scope is substantial: Brazil exported 5.2 million tonnes of chicken meat in 2024 and supplied chicken meat to 150 countries. Output and consumption are also linked to larger demand growth, with USDA projecting 15.1% higher global poultry consumption between 2026 and 2034.

Globalization in the poultry farm industry

  • 50–100% higher prices were reported for meat from indigenous poultry breeds than for whole broiler birds in some markets.[96]
  • 16.3 million tonnes of poultry meat were forecast for global imports in 2024.[97]
  • 145.4 million tonnes of poultry meat were forecast for global production in 2024.[97]
  • Around 3% of global egg production was exported and imported internationally.[96]
  • 2-fold growth occurred in the share of poultry-meat production traded internationally between 2000 and 2020.[96]

Cultural adaptation in the poultry farm industry

  • 55% of surveyed consumers considered local sourcing important when buying meat or poultry in the United States.[98]
  • 59% of surveyed consumers considered animal welfare important when buying meat or poultry in the United States.[98]
  • 16% of surveyed consumers in seven European countries preferred locally sourced chicken.[99]
  • 86% of surveyed consumers considered price important when buying meat or poultry in the United States.[98]
  • 78% of surveyed consumers considered nutritional content important when buying meat or poultry in the United States.[98]

Supplier management in the poultry farm industry

  • 3 categories of contractor support—chicks, feed and veterinary supplies or services—were described in U.S. poultry contracts.[25]
  • 2 categories of logistics support—transportation of birds to and from farms—were described in U.S. poultry contracts.[25]
  • 3 main input categories—feed, chicks and veterinary services—were included in integrator-provided input-cost calculations for contract growers.[25]
  • $1.7 billion was paid to Pilgrim’s family-farm partners for raising chickens in 2021.[100]
  • 2 production attributes—smaller birds and antibiotic-free or certified-organic production—were associated with higher contract payments per pound.[25]

Stakeholder management in the poultry farm industry

  • 66% of surveyed U.S. animal-product purchasers said they did not know whether their usual eggs involved male-chick culling in 2026.[101]
  • 48% of surveyed pasture-poultry stakeholders somewhat or strongly agreed that consumers would pay enough for organic poultry and vegetables to make production profitable.[52]
  • 78% of surveyed U.S. animal-product purchasers reported no prior knowledge of male-chick fate in the egg industry in 2026.[101]
  • 86% of surveyed U.S. animal-product purchasers wanted supermarkets to offer eggs produced without killing male chicks after hatching.[101]
  • 79% of surveyed U.S. animal-product purchasers supported regulations requiring in-ovo sexing to end male-chick culling.[101]

Distribution channels in the poultry farm industry

  • 6% of Vital Farms’ net revenue came from foodservice in fiscal 2023, declining to 4% in 2024 and 3% in 2025.[102]
  • 23% of retail sales came from Whole Foods for Vital Farms in each fiscal year from 2022 through 2024.[103]
  • 10.4% of Pilgrim’s Mexican chicken and pork sales came from prepared foods in 2024.[103]
  • 2 business-to-consumer routes—online and offline sales—were identified in a poultry company’s sales model.[104]
  • 10.3% of Pilgrim’s U.S. chicken and pork sales came from prepared foods in 2024.[103]

Key questions about the poultry farm industry

What is the poultry farm market size relevant to 2025 demand?
The global poultry market was estimated at $394.75 billion in 2025. In the United States, combined poultry-sector sales reached $81.66 billion in 2025.
How fast is the poultry market expected to grow after 2025?
The global poultry market is forecast to grow from $394.75 billion in 2025 to $531.77 billion in 2030 at 6.3% CAGR. USDA projects global poultry consumption to rise 15.1% between 2026 and 2034 to 161.5 million tonnes.
Which companies lead the poultry farm industry?
MHP leads Gitnux's 2026 poultry farm ranking with an Overall score of 9.3, with revenue growth 23.6% and operating margin 10%. MBRF is the runner-up at 8.9, with revenue growth 12% after the 2025 Marfrig–BRF merger.
What technology shifts matter most for poultry farms in 2026 planning?
Precision systems prioritize bird weight gain, and 92.5% of surveyed researchers cited it as an important indicator. In adoption signals, 100% of U.S. broiler houses built in 2011 had integrated electronic controls, while 57% of surveyed Tennessee broiler producers used no farm software in 2024.
How integrated is the poultry farm market structure in the U.S.?
The U.S. industry is described as highly integrated across breeding, feed, farming, processing and distribution. In 2025, broilers represented 54.6% of U.S. poultry-sector value.
What operational risks and costs should poultry farms track into 2026?
HPAI is a cited risk for biosecurity costs, with USDA reporting HPAI affected more than 166 million U.S. birds during the current outbreak period. USDA also reported 15.2 million commercial table-egg birds depopulated in 24 confirmed outbreaks through 2026 through May 1.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Poultry Farm Industry Statistics. Gitnux. https://gitnux.org/poultry-farm-industry-statistics
MLA
Samuel Norberg. "Poultry Farm Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/poultry-farm-industry-statistics.
Chicago
Samuel Norberg. 2026. "Poultry Farm Industry Statistics." Gitnux. https://gitnux.org/poultry-farm-industry-statistics.

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