Key Takeaways
- In 2022, the Polish video game industry generated a total revenue of 3.7 billion PLN, marking a 12% increase from the previous year.
- Polish game exports accounted for 92% of total industry revenue in 2023, totaling approximately 4.1 billion PLN.
- The mobile gaming segment in Poland contributed 1.2 billion PLN to the industry revenue in 2022, representing 32% of the market.
- The employed workforce in the Polish game industry numbered 13,000 full-time equivalents in 2022.
- Average salary for a game programmer in Poland was 18,000 PLN gross monthly in 2023.
- Women represented 28% of the Polish game development workforce in 2022.
- Poland had 450 active game development studios in 2023.
- CD Projekt RED employed 1,200 people and led with Witcher series in 2022.
- Techland, developer of Dying Light, had revenue of 500 million PLN in 2023.
- The Witcher 3: Wild Hunt sold 50 million copies worldwide by 2023.
- Cyberpunk 2077 reached 25 million sales by end of 2023 post-updates.
- Dying Light franchise sold over 20 million units by 2023.
- Total VC funding into Polish game startups reached 500 million EUR in 2022.
- CD Projekt market cap peaked at 8 billion EUR in 2020.
- Techland secured 50 million USD self-funding for future projects 2023.
The Polish game industry is thriving through strong exports and diverse revenue sources.
Employment and Workforce
- The employed workforce in the Polish game industry numbered 13,000 full-time equivalents in 2022.
- Average salary for a game programmer in Poland was 18,000 PLN gross monthly in 2023.
- Women represented 28% of the Polish game development workforce in 2022.
- Number of game developers with higher education: 65% in Poland 2023.
- Remote work adoption in Polish studios reached 45% in 2022.
- Junior game artist salary averaged 9,500 PLN monthly in Warsaw 2023.
- Over 2,500 new hires in Polish game studios in 2022.
- Unemployment rate among game devs in Poland: under 2% in 2023.
- 40% of Polish game workers have international experience in 2022.
- Training investments per employee: 5,000 PLN annually in 2023.
- Game designers make up 15% of the workforce, totaling 1,950 people in 2022.
- QA testers employment grew 25% to 2,200 in Poland 2023.
- Marketing roles in game studios: 8% of total staff, about 1,040 in 2022.
- Freelancers constitute 20% of Polish game industry labor in 2023.
- Age distribution: 25-34 year olds are 55% of workforce in 2022.
- Foreign workers in Polish studios: 12% in 2023, mainly from Ukraine.
- Overtime hours average 10% above standard in crunch periods 2022.
- Union membership in game studios: 5% in Poland 2023.
- Employee retention rate: 85% annually in top studios 2022.
- Diversity training programs implemented in 60% of studios 2023.
- Number of game dev graduates from Polish universities: 1,200 per year in 2022.
- Salary growth for seniors: 15% YoY to 25,000 PLN in 2023.
Employment and Workforce Interpretation
Game Releases and Performance
- The Witcher 3: Wild Hunt sold 50 million copies worldwide by 2023.
- Cyberpunk 2077 reached 25 million sales by end of 2023 post-updates.
- Dying Light franchise sold over 20 million units by 2023.
- Frostpunk 2 announced with pre-orders exceeding 200,000 in 2023.
- This War of Mine sold 7 million copies since 2014 by 2022.
- Dying Light 2 Stay Human sold 5 million in first month 2022.
- Outriders by People Can Fly reached 3.5 million players in 2021.
- Ancestors: The Humankind Odyssey sold 1 million by 2022.
- Superhot sold 2 million copies across platforms by 2023.
- Ghostrunner achieved 1.5 million sales post-launch 2022.
- Number of Polish games released on Steam in 2022: 250.
- Metro Exodus, co-developed by 4A with Polish input, sold 10 million.
- Shadow Warrior 3 by Flying Wild Hog released 2023 with 500k sales.
- Observer by Bloober Team sold 1 million by 2022.
- Layers of Fear franchise: 5 million players total 2023.
- Polish games won 15 IGF awards cumulatively by 2023.
- Average Metacritic score for top Polish AAA titles: 85/100 in 2022.
- Mobile games from Poland: 500+ on Google Play top charts 2023.
- E-sports titles from Poland like Bad North: 100k tournament players 2022.
- Remakes like Witcher 1 remaster announced 2022 with high anticipation.
Game Releases and Performance Interpretation
Game Studios and Companies
- Poland had 450 active game development studios in 2023.
- CD Projekt RED employed 1,200 people and led with Witcher series in 2022.
- Techland, developer of Dying Light, had revenue of 500 million PLN in 2023.
- 11 bit studios released Frostpunk with 1.5 million sales by 2022.
- The Farm 51 specializes in VR with Deliver Us The Moon, founded 2006.
- Over 100 indie studios emerged in Poland post-2015 Witcher success.
- People Can Fly, known for Bulletstorm, went public on Warsaw Stock Exchange 2015.
- Flying Wild Hog acquired by Focus Home in 2021, specializes in action games.
- Artifex Mundi leads casual/mobile with 200+ games released by 2023.
- Number of studios in Warsaw: 120, largest hub in 2022.
- Krakow has 80 game studios, second largest cluster 2023.
- Wroclaw studios: 50, focusing on outsourcing 2022.
- Gdansk has 30 studios, strong in mobile dev 2023.
- Average studio size: 25 employees, median 12 in 2022.
- 70% of studios are privately owned, 15% bootstrapped 2023.
- Publicly listed game companies on GPW: 10 in 2022.
- Outsourcing studios: 150, providing services to global publishers 2023.
- Top 10 studios account for 60% of industry revenue 2022.
- New studio formations: 60 per year average 2020-2023.
- Studio closure rate: 5% annually due to market saturation 2022.
Game Studios and Companies Interpretation
Investments and Growth Trends
- Total VC funding into Polish game startups reached 500 million EUR in 2022.
- CD Projekt market cap peaked at 8 billion EUR in 2020.
- Techland secured 50 million USD self-funding for future projects 2023.
- 11 bit studios IPO raised 20 million PLN in 2014.
- Game Global Fund invested 100 million PLN in Polish studios by 2022.
- Foreign direct investment in Polish gamedev: 300 million EUR 2020-2023.
- Number of M&A deals in Polish gaming: 25 in 2022.
- Crowdfunding success rate for Polish games: 70% on Kickstarter 2023.
- EU grants for game dev R&D: 50 million EUR allocated 2022.
- Projected CAGR for Polish game market: 10.5% through 2027.
- R&D tax relief claimed by 80% of studios, saving 200 million PLN 2022.
- Tencent invested in Remakr Studios for 30 million USD 2023.
- Private equity funds active: 15 focusing on gaming in Poland 2022.
- Angel investments in early-stage studios: 40 deals worth 10 million EUR 2023.
- Government subsidies via PFR: 150 million PLN for digital transformation 2022.
- Studio valuations average 20 million EUR for mid-size firms 2023.
- Blockchain gaming investments: 20 million EUR in Polish projects 2022.
- Export growth rate: 14% YoY supported by 200 million PLN trade programs.
- Incubator programs graduated 50 studios with 5 million PLN seed 2023.
- Metaverse-related funding: 15 million EUR for Polish VR firms 2022.
Investments and Growth Trends Interpretation
Market Size and Revenue
- In 2022, the Polish video game industry generated a total revenue of 3.7 billion PLN, marking a 12% increase from the previous year.
- Polish game exports accounted for 92% of total industry revenue in 2023, totaling approximately 4.1 billion PLN.
- The mobile gaming segment in Poland contributed 1.2 billion PLN to the industry revenue in 2022, representing 32% of the market.
- PC gaming revenue in Poland reached 1.8 billion PLN in 2023, driven by premium titles from local studios.
- Console gaming sales in Poland grew by 18% YoY to 650 million PLN in 2022.
- The overall Polish games market size was valued at $1.05 billion USD in 2023.
- Free-to-play games generated 45% of Polish mobile gaming revenue in 2022.
- In-app purchases accounted for 58% of total mobile revenue in Poland's game market in 2023.
- The Polish game industry VAT revenue contribution to the state budget was 450 million PLN in 2022.
- E-sports related revenue in Poland hit 120 million PLN in 2023.
- Merchandising from Polish games added 80 million PLN to industry revenue in 2022.
- Subscription-based gaming services revenue in Poland grew to 200 million PLN in 2023.
- Crowdfunding platforms raised 150 million PLN for Polish games in 2022.
- Digital distribution platforms like Steam contributed 70% of Polish game sales revenue in 2023.
- Physical game sales declined to 5% of total revenue, equating to 180 million PLN in 2022.
- The VR/AR segment revenue in Polish games reached 50 million PLN in 2023.
- Cloud gaming services adoption led to 30 million PLN revenue in Poland in 2022.
- Advertising revenue from in-game ads totaled 90 million PLN in 2023.
- Board game crossovers from digital Polish hits added 40 million PLN in 2022.
- Total downloads of Polish-developed mobile games: 250 million in 2023.
- Average revenue per user (ARPU) for Polish mobile games was $2.50 in 2022.
- Market penetration of gaming in Poland reached 65% of the population in 2023.
- B2B game development services exported 500 million PLN worth in 2022.
Market Size and Revenue Interpretation
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