GITNUXREPORT 2026

Plant-Based Meat Industry Statistics

The plant-based meat industry is expanding rapidly worldwide despite facing significant challenges.

Sarah Mitchell

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

40% of US consumers tried plant-based meat in 2023, up from 35% in 2022.

Statistic 2

Millennials represent 45% of plant-based meat buyers in the US.

Statistic 3

28% of Gen Z purchase plant-based meat weekly, highest among generations.

Statistic 4

Women account for 58% of plant-based meat purchasers in Europe.

Statistic 5

35% of US households with children under 18 buy plant-based meat.

Statistic 6

Urban consumers 2x more likely to buy plant-based meat than rural.

Statistic 7

22% of vegans and 15% of vegetarians tried plant-based meat in 2022.

Statistic 8

Hispanic consumers in US overindex plant-based meat purchases by 25%.

Statistic 9

African American buyers of plant-based meat grew 30% YoY in US 2022.

Statistic 10

60% of plant-based meat trialists are flexitarians.

Statistic 11

Income >$100k households buy plant-based meat 3x more than <$50k.

Statistic 12

18-34 year olds represent 55% of plant-based meat volume in UK.

Statistic 13

Parents with young kids 40% more likely to try plant-based nuggets.

Statistic 14

College-educated consumers purchase plant-based meat 50% more often.

Statistic 15

East Coast US consumers buy 35% more plant-based meat per capita.

Statistic 16

25% of meat reducers cite health as reason for plant-based meat trial.

Statistic 17

Boomers (55+) plant-based meat trial rate doubled to 20% since 2020.

Statistic 18

Single-person households overindex plant-based meat by 28%.

Statistic 19

LGBTQ+ consumers 3x more likely to buy plant-based meat regularly.

Statistic 20

Athletes and fitness enthusiasts 45% of frequent plant-based meat buyers.

Statistic 21

32% of plant-based meat buyers motivated by animal welfare.

Statistic 22

Low-income flexitarians trial rate up 15% with price drops.

Statistic 23

Asian American consumers lead plant-based meat purchases at 18% penetration.

Statistic 24

Plant-based meat reduces GHG emissions by 90% compared to beef per kg.

Statistic 25

Plant-based burgers use 96% less land than conventional beef burgers.

Statistic 26

Producing 1kg plant-based meat saves 2,500 liters of water vs beef.

Statistic 27

Impossible Burger has 89% lower GHG emissions than beef hamburger.

Statistic 28

Beyond Burger GHG footprint 90% lower than US beef average.

Statistic 29

Plant-based meat production emits 0.7 kg CO2e per kg vs 27 kg for beef.

Statistic 30

Pea protein-based meats reduce water use by 94% compared to chicken.

Statistic 31

Fungi-based plant-based meat cuts deforestation risk by 95%.

Statistic 32

Plant-based sausage GHG emissions 84% less than pork equivalents.

Statistic 33

Scaling plant-based meat to 20% market share avoids 120 Mt CO2e/year by 2030.

Statistic 34

Plant-based chicken uses 85% less land than conventional poultry.

Statistic 35

Mycoprotein (Quorn) has 80% lower acidification potential than beef.

Statistic 36

Soy-based plant meats eutrophication 88% lower than beef.

Statistic 37

Plant-based meat global production could save 8 Gt CO2e cumulatively to 2050.

Statistic 38

Tempeh-based meats reduce water footprint by 97% vs pork.

Statistic 39

Plant-based bacon GHG 93% reduction compared to pork bacon.

Statistic 40

Algae protein meats cut energy use 70% vs traditional meat processing.

Statistic 41

Plant-based meat avoids 1.5 trillion gallons water/year if replacing 10% beef.

Statistic 42

Legume-based meats lower biodiversity loss by 91% per protein unit.

Statistic 43

Seitan production GHG 1.2 kg CO2e/kg vs 60 kg for lamb.

Statistic 44

Plant-based nuggets save 92% land vs chicken nuggets.

Statistic 45

Fermented plant proteins reduce methane emissions 95% vs ruminants.

Statistic 46

Plant-based meat scaling prevents 2.8 Gt deforestation by 2050.

Statistic 47

Jackfruit-based pulled pork water use 98% less than pork.

Statistic 48

Plant-based meat overall life cycle energy 75% lower than beef.

Statistic 49

Replacing beef with plant-based saves 1,100 gal water per burger.

Statistic 50

Plant-based hot dogs eutrophication 90% less than beef franks.

Statistic 51

Plant-based meat reduces antibiotic use pollution by 99%.

Statistic 52

65% of plant-based meat consumers cite high price as barrier to repeat purchase.

Statistic 53

Plant-based meat unit sales in US declined 10% in 2022 due to inflation.

Statistic 54

40% of triers do not repurchase plant-based meat due to taste/texture.

Statistic 55

Regulatory scrutiny on labeling increased 25% in EU 2023.

Statistic 56

Supply chain disruptions raised pea protein costs 30% in 2022.

Statistic 57

Meat industry lobbying spent $50 million against plant-based in 2022 US.

Statistic 58

55% of consumers perceive plant-based meat as ultra-processed.

Statistic 59

Shelf-life of plant-based meat averages 50% shorter than animal meat.

Statistic 60

Investment in plant-based startups dropped 60% from 2021 peak in 2023.

Statistic 61

Sodium content in plant-based meats 20% higher than beef on average.

Statistic 62

Freezer burn complaints for plant-based meat up 35% in retail feedback.

Statistic 63

EU novel food approvals delayed 40% of new plant-based launches in 2023.

Statistic 64

30% of plant-based burgers fail blind taste tests vs beef.

Statistic 65

Distribution limited to 20% of US grocery stores for new brands.

Statistic 66

Patent disputes slowed innovation, 15 cases filed in 2022-2023.

Statistic 67

Labor shortages in extrusion manufacturing up 25% costs.

Statistic 68

45% consumers confused by 'plant-based' vs 'vegan' labels.

Statistic 69

Energy-intensive high-moisture extrusion raises costs 15%.

Statistic 70

Recall rate for plant-based meat 2x higher due to contamination.

Statistic 71

Marketing spend per dollar sales 3x higher for plant-based vs meat.

Statistic 72

25% of brands exited market since 2021 due to losses.

Statistic 73

The global plant-based meat market was valued at USD 7.43 billion in 2022 and is projected to grow at a CAGR of 22.3% from 2023 to 2030.

Statistic 74

Plant-based meat sales in the US reached $1.4 billion in 2022, marking a 7% increase from the previous year despite broader meat category declines.

Statistic 75

The European plant-based meat market is expected to reach €6.5 billion by 2025, driven by demand in Germany, UK, and France.

Statistic 76

Asia-Pacific plant-based meat market grew by 25% YoY in 2022, with China leading at over $1 billion in sales.

Statistic 77

US retail plant-based meat dollar sales increased 6.5% in 2023 through Q3, outperforming total retail meat sales which declined 2%.

Statistic 78

The plant-based meat category in Canada saw a 15% sales growth in 2022, reaching CAD 250 million.

Statistic 79

Global plant-based meat market projected to hit $85 billion by 2030, with a CAGR of 27% from 2020.

Statistic 80

UK plant-based meat sales grew 21% in 2022 to £650 million, per Mintel data.

Statistic 81

Brazil's plant-based meat market expanded 45% in 2022, valued at BRL 1.2 billion.

Statistic 82

Plant-based meat market in India is forecasted to grow at 39% CAGR to reach INR 20,000 crore by 2027.

Statistic 83

Australia plant-based meat sales hit AUD 200 million in 2022, up 30% YoY.

Statistic 84

Mexico's plant-based meat category grew 50% in volume sales in 2022.

Statistic 85

South Korea plant-based meat market valued at KRW 500 billion in 2023, with 28% growth.

Statistic 86

Plant-based meat RTD sales in US foodservice grew 18% in 2022.

Statistic 87

Global vegan meat market expected to reach $35.8 billion by 2027 at 18.2% CAGR.

Statistic 88

France plant-based meat sales increased 12% in 2022 to €450 million.

Statistic 89

Plant-based burger segment dominated US market with 55% share in 2022 sales.

Statistic 90

Plant-based meat market in Middle East & Africa projected to grow at 24% CAGR to 2028.

Statistic 91

US plant-based meat household penetration reached 12% in 2023.

Statistic 92

China plant-based meat imports surged 300% in 2022 to over 10,000 tons.

Statistic 93

Plant-based meat market CAGR in Latin America forecasted at 26% through 2030.

Statistic 94

Netherlands plant-based meat sales grew 18% to €300 million in 2022.

Statistic 95

Plant-based sausage segment expected to grow fastest at 25% CAGR globally.

Statistic 96

US dollar share of plant-based meat in total meat category was 1.7% in 2022.

Statistic 97

Global plant-based meat production capacity increased 40% from 2020-2023.

Statistic 98

Singapore plant-based meat market valued at SGD 100 million in 2023, up 35%.

Statistic 99

Plant-based meat e-commerce sales grew 50% globally in 2022.

Statistic 100

Italy plant-based meat sales rose 22% to €150 million in 2022.

Statistic 101

Plant-based meat market in Japan expected to reach JPY 100 billion by 2025.

Statistic 102

US plant-based meat sales volume grew 2% in 2023 despite price increases.

Statistic 103

Plant-based meat retail sales in US hit $1.51 billion in 2023, up 2% YoY.

Statistic 104

Beyond Meat's net revenue was $418 million in 2022, with Q4 sales up 19% YoY.

Statistic 105

Impossible Foods reported $600 million in sales for 2022, doubling from 2021.

Statistic 106

Oatly US sales reached $200 million in 2022, but plant-based meat segment lagged.

Statistic 107

MorningStar Farms (Kellanova) plant-based meat sales $300 million annually in US.

Statistic 108

Gardein (Conagra) generated $250 million in plant-based meat sales 2022.

Statistic 109

US refrigerated plant-based meat sales $1.2 billion in 2022, up 8%.

Statistic 110

Frozen plant-based meat sales in US declined 5% to $300 million in 2022.

Statistic 111

Plant-based burger sales in US retail $800 million in 2022, 55% of category.

Statistic 112

Plant-based chicken sales grew 20% to $150 million in US 2022.

Statistic 113

Plant-based pork sales in US $100 million in 2022, up 15% YoY.

Statistic 114

UK grocery plant-based meat sales £450 million in 2022, 70% of total PB sales.

Statistic 115

Walmart US plant-based meat sales up 12% in 2023.

Statistic 116

Kroger Co. plant-based meat sales increased 10% to $200 million in 2022.

Statistic 117

Whole Foods Market plant-based meat category sales grew 25% in 2022.

Statistic 118

Amazon Fresh plant-based meat sales surged 40% in 2022.

Statistic 119

Foodservice plant-based meat sales in US $500 million in 2022, up 15%.

Statistic 120

Burger King Impossible Whopper sales exceeded 1 million units weekly in 2022.

Statistic 121

KFC Beyond Fried Chicken sold out nationwide, generating $10 million in first year.

Statistic 122

Subway plant-based meat options sales up 30% in 2023.

Statistic 123

Starbucks plant-based meat breakfast sales grew 18% YoY 2022.

Statistic 124

Plant-based meat online sales in Europe €1 billion in 2022.

Statistic 125

China Hema Fresh plant-based meat sales up 60% in 2022.

Statistic 126

Australia Woolworths plant-based meat sales AUD 100 million 2022.

Statistic 127

Plant-based meat private label sales grew 35% in US 2023.

Statistic 128

Tattooed Chef plant-based meat revenue $150 million in 2022.

Statistic 129

Amy's Kitchen plant-based meat line sales $80 million annually.

Statistic 130

Plant-based meat sales in natural channels US $600 million 2022.

Statistic 131

Conventional grocery plant-based meat sales $900 million US 2022.

Statistic 132

Club stores like Costco plant-based meat sales up 22% 2022.

Sources
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From billion-dollar projections to sizzling fast-food sensations, the plant-based meat industry isn't just a fleeting trend—it’s a global food revolution transforming everything from our dinner plates to our planet’s future.

Key Takeaways

  • The global plant-based meat market was valued at USD 7.43 billion in 2022 and is projected to grow at a CAGR of 22.3% from 2023 to 2030.
  • Plant-based meat sales in the US reached $1.4 billion in 2022, marking a 7% increase from the previous year despite broader meat category declines.
  • The European plant-based meat market is expected to reach €6.5 billion by 2025, driven by demand in Germany, UK, and France.
  • Plant-based meat retail sales in US hit $1.51 billion in 2023, up 2% YoY.
  • Beyond Meat's net revenue was $418 million in 2022, with Q4 sales up 19% YoY.
  • Impossible Foods reported $600 million in sales for 2022, doubling from 2021.
  • 40% of US consumers tried plant-based meat in 2023, up from 35% in 2022.
  • Millennials represent 45% of plant-based meat buyers in the US.
  • 28% of Gen Z purchase plant-based meat weekly, highest among generations.
  • Plant-based meat reduces GHG emissions by 90% compared to beef per kg.
  • Plant-based burgers use 96% less land than conventional beef burgers.
  • Producing 1kg plant-based meat saves 2,500 liters of water vs beef.
  • 65% of plant-based meat consumers cite high price as barrier to repeat purchase.
  • Plant-based meat unit sales in US declined 10% in 2022 due to inflation.
  • 40% of triers do not repurchase plant-based meat due to taste/texture.

The plant-based meat industry is expanding rapidly worldwide despite facing significant challenges.

Consumer Demographics

  • 40% of US consumers tried plant-based meat in 2023, up from 35% in 2022.
  • Millennials represent 45% of plant-based meat buyers in the US.
  • 28% of Gen Z purchase plant-based meat weekly, highest among generations.
  • Women account for 58% of plant-based meat purchasers in Europe.
  • 35% of US households with children under 18 buy plant-based meat.
  • Urban consumers 2x more likely to buy plant-based meat than rural.
  • 22% of vegans and 15% of vegetarians tried plant-based meat in 2022.
  • Hispanic consumers in US overindex plant-based meat purchases by 25%.
  • African American buyers of plant-based meat grew 30% YoY in US 2022.
  • 60% of plant-based meat trialists are flexitarians.
  • Income >$100k households buy plant-based meat 3x more than <$50k.
  • 18-34 year olds represent 55% of plant-based meat volume in UK.
  • Parents with young kids 40% more likely to try plant-based nuggets.
  • College-educated consumers purchase plant-based meat 50% more often.
  • East Coast US consumers buy 35% more plant-based meat per capita.
  • 25% of meat reducers cite health as reason for plant-based meat trial.
  • Boomers (55+) plant-based meat trial rate doubled to 20% since 2020.
  • Single-person households overindex plant-based meat by 28%.
  • LGBTQ+ consumers 3x more likely to buy plant-based meat regularly.
  • Athletes and fitness enthusiasts 45% of frequent plant-based meat buyers.
  • 32% of plant-based meat buyers motivated by animal welfare.
  • Low-income flexitarians trial rate up 15% with price drops.
  • Asian American consumers lead plant-based meat purchases at 18% penetration.

Consumer Demographics Interpretation

The plant-based meat movement is clearly graduating from niche to mainstream, moving beyond its young, urban, coastal, and affluent early adopters as it gains impressive traction with Millennials, Gen Z, families, diverse communities, and even skeptical Boomers, proving that when you drop the price and improve the nugget, even flexitarian dads and budget-conscious households are willing to take a bite.

Environmental Benefits

  • Plant-based meat reduces GHG emissions by 90% compared to beef per kg.
  • Plant-based burgers use 96% less land than conventional beef burgers.
  • Producing 1kg plant-based meat saves 2,500 liters of water vs beef.
  • Impossible Burger has 89% lower GHG emissions than beef hamburger.
  • Beyond Burger GHG footprint 90% lower than US beef average.
  • Plant-based meat production emits 0.7 kg CO2e per kg vs 27 kg for beef.
  • Pea protein-based meats reduce water use by 94% compared to chicken.
  • Fungi-based plant-based meat cuts deforestation risk by 95%.
  • Plant-based sausage GHG emissions 84% less than pork equivalents.
  • Scaling plant-based meat to 20% market share avoids 120 Mt CO2e/year by 2030.
  • Plant-based chicken uses 85% less land than conventional poultry.
  • Mycoprotein (Quorn) has 80% lower acidification potential than beef.
  • Soy-based plant meats eutrophication 88% lower than beef.
  • Plant-based meat global production could save 8 Gt CO2e cumulatively to 2050.
  • Tempeh-based meats reduce water footprint by 97% vs pork.
  • Plant-based bacon GHG 93% reduction compared to pork bacon.
  • Algae protein meats cut energy use 70% vs traditional meat processing.
  • Plant-based meat avoids 1.5 trillion gallons water/year if replacing 10% beef.
  • Legume-based meats lower biodiversity loss by 91% per protein unit.
  • Seitan production GHG 1.2 kg CO2e/kg vs 60 kg for lamb.
  • Plant-based nuggets save 92% land vs chicken nuggets.
  • Fermented plant proteins reduce methane emissions 95% vs ruminants.
  • Plant-based meat scaling prevents 2.8 Gt deforestation by 2050.
  • Jackfruit-based pulled pork water use 98% less than pork.
  • Plant-based meat overall life cycle energy 75% lower than beef.
  • Replacing beef with plant-based saves 1,100 gal water per burger.
  • Plant-based hot dogs eutrophication 90% less than beef franks.
  • Plant-based meat reduces antibiotic use pollution by 99%.

Environmental Benefits Interpretation

While it still tastes great with ketchup, swapping your beef burger for a plant-based patty is essentially like trading a gas-guzzling SUV for a bicycle in terms of its environmental impact.

Industry Challenges

  • 65% of plant-based meat consumers cite high price as barrier to repeat purchase.
  • Plant-based meat unit sales in US declined 10% in 2022 due to inflation.
  • 40% of triers do not repurchase plant-based meat due to taste/texture.
  • Regulatory scrutiny on labeling increased 25% in EU 2023.
  • Supply chain disruptions raised pea protein costs 30% in 2022.
  • Meat industry lobbying spent $50 million against plant-based in 2022 US.
  • 55% of consumers perceive plant-based meat as ultra-processed.
  • Shelf-life of plant-based meat averages 50% shorter than animal meat.
  • Investment in plant-based startups dropped 60% from 2021 peak in 2023.
  • Sodium content in plant-based meats 20% higher than beef on average.
  • Freezer burn complaints for plant-based meat up 35% in retail feedback.
  • EU novel food approvals delayed 40% of new plant-based launches in 2023.
  • 30% of plant-based burgers fail blind taste tests vs beef.
  • Distribution limited to 20% of US grocery stores for new brands.
  • Patent disputes slowed innovation, 15 cases filed in 2022-2023.
  • Labor shortages in extrusion manufacturing up 25% costs.
  • 45% consumers confused by 'plant-based' vs 'vegan' labels.
  • Energy-intensive high-moisture extrusion raises costs 15%.
  • Recall rate for plant-based meat 2x higher due to contamination.
  • Marketing spend per dollar sales 3x higher for plant-based vs meat.
  • 25% of brands exited market since 2021 due to losses.

Industry Challenges Interpretation

The plant-based meat industry is learning the hard way that if you build a pricey, tricky-tasting product with a short shelf-life while being lobbied against, sued, regulated, and plagued by supply issues, even the most well-meaning consumers will eventually just grab a burger that actually tastes like a burger.

Market Size and Growth

  • The global plant-based meat market was valued at USD 7.43 billion in 2022 and is projected to grow at a CAGR of 22.3% from 2023 to 2030.
  • Plant-based meat sales in the US reached $1.4 billion in 2022, marking a 7% increase from the previous year despite broader meat category declines.
  • The European plant-based meat market is expected to reach €6.5 billion by 2025, driven by demand in Germany, UK, and France.
  • Asia-Pacific plant-based meat market grew by 25% YoY in 2022, with China leading at over $1 billion in sales.
  • US retail plant-based meat dollar sales increased 6.5% in 2023 through Q3, outperforming total retail meat sales which declined 2%.
  • The plant-based meat category in Canada saw a 15% sales growth in 2022, reaching CAD 250 million.
  • Global plant-based meat market projected to hit $85 billion by 2030, with a CAGR of 27% from 2020.
  • UK plant-based meat sales grew 21% in 2022 to £650 million, per Mintel data.
  • Brazil's plant-based meat market expanded 45% in 2022, valued at BRL 1.2 billion.
  • Plant-based meat market in India is forecasted to grow at 39% CAGR to reach INR 20,000 crore by 2027.
  • Australia plant-based meat sales hit AUD 200 million in 2022, up 30% YoY.
  • Mexico's plant-based meat category grew 50% in volume sales in 2022.
  • South Korea plant-based meat market valued at KRW 500 billion in 2023, with 28% growth.
  • Plant-based meat RTD sales in US foodservice grew 18% in 2022.
  • Global vegan meat market expected to reach $35.8 billion by 2027 at 18.2% CAGR.
  • France plant-based meat sales increased 12% in 2022 to €450 million.
  • Plant-based burger segment dominated US market with 55% share in 2022 sales.
  • Plant-based meat market in Middle East & Africa projected to grow at 24% CAGR to 2028.
  • US plant-based meat household penetration reached 12% in 2023.
  • China plant-based meat imports surged 300% in 2022 to over 10,000 tons.
  • Plant-based meat market CAGR in Latin America forecasted at 26% through 2030.
  • Netherlands plant-based meat sales grew 18% to €300 million in 2022.
  • Plant-based sausage segment expected to grow fastest at 25% CAGR globally.
  • US dollar share of plant-based meat in total meat category was 1.7% in 2022.
  • Global plant-based meat production capacity increased 40% from 2020-2023.
  • Singapore plant-based meat market valued at SGD 100 million in 2023, up 35%.
  • Plant-based meat e-commerce sales grew 50% globally in 2022.
  • Italy plant-based meat sales rose 22% to €150 million in 2022.
  • Plant-based meat market in Japan expected to reach JPY 100 billion by 2025.
  • US plant-based meat sales volume grew 2% in 2023 despite price increases.

Market Size and Growth Interpretation

With a global stampede of growth from Brazil's 45% boom to Asia's 25% surge, the plant-based meat industry is no longer just a side dish but a serious contender, steadily carving out its place at the world's table even as traditional meat sales occasionally stumble.

Sales Data

  • Plant-based meat retail sales in US hit $1.51 billion in 2023, up 2% YoY.
  • Beyond Meat's net revenue was $418 million in 2022, with Q4 sales up 19% YoY.
  • Impossible Foods reported $600 million in sales for 2022, doubling from 2021.
  • Oatly US sales reached $200 million in 2022, but plant-based meat segment lagged.
  • MorningStar Farms (Kellanova) plant-based meat sales $300 million annually in US.
  • Gardein (Conagra) generated $250 million in plant-based meat sales 2022.
  • US refrigerated plant-based meat sales $1.2 billion in 2022, up 8%.
  • Frozen plant-based meat sales in US declined 5% to $300 million in 2022.
  • Plant-based burger sales in US retail $800 million in 2022, 55% of category.
  • Plant-based chicken sales grew 20% to $150 million in US 2022.
  • Plant-based pork sales in US $100 million in 2022, up 15% YoY.
  • UK grocery plant-based meat sales £450 million in 2022, 70% of total PB sales.
  • Walmart US plant-based meat sales up 12% in 2023.
  • Kroger Co. plant-based meat sales increased 10% to $200 million in 2022.
  • Whole Foods Market plant-based meat category sales grew 25% in 2022.
  • Amazon Fresh plant-based meat sales surged 40% in 2022.
  • Foodservice plant-based meat sales in US $500 million in 2022, up 15%.
  • Burger King Impossible Whopper sales exceeded 1 million units weekly in 2022.
  • KFC Beyond Fried Chicken sold out nationwide, generating $10 million in first year.
  • Subway plant-based meat options sales up 30% in 2023.
  • Starbucks plant-based meat breakfast sales grew 18% YoY 2022.
  • Plant-based meat online sales in Europe €1 billion in 2022.
  • China Hema Fresh plant-based meat sales up 60% in 2022.
  • Australia Woolworths plant-based meat sales AUD 100 million 2022.
  • Plant-based meat private label sales grew 35% in US 2023.
  • Tattooed Chef plant-based meat revenue $150 million in 2022.
  • Amy's Kitchen plant-based meat line sales $80 million annually.
  • Plant-based meat sales in natural channels US $600 million 2022.
  • Conventional grocery plant-based meat sales $900 million US 2022.
  • Club stores like Costco plant-based meat sales up 22% 2022.

Sales Data Interpretation

The plant-based meat industry is a messy, sizzling pan of contradictions where the burgers are banking $800 million and poultry is strutting with a 20% growth, yet frozen patties are wilting by 5%, proving that even in a food revolution, some trends just can't cut the mustard.

Sources & References

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