Key Highlights
- The United States consumes approximately 3 billion pizzas annually
- The average American eats pizza 46.9 times per year
- Approximately 93% of Americans have eaten pizza at least once in their lifetime
- The global pizza market was valued at over $150 billion in 2022
- Pepperoni is the most popular pizza topping in the United States
- New York-style pizza is the most popular type of pizza in the U.S.
- The average price of a large pizza in the U.S. is around $15.76
- 17% of Americans have pizza delivered to their home at least once a week
- About 40,000 pizzerias operate across the United States
- Domino’s is the largest pizza chain in the world by sales
- The average American consumes about 46 slices of pizza per year
- Italy consumes approximately 23 pounds of pizza per capita annually
- The first pizzeria in the United States opened in 1905 in New York City
From its humble beginnings in early 20th-century New York to becoming a global culinary phenomenon valued at over $150 billion, pizza has firmly cemented itself as America’s favorite comfort food, with Americans consuming approximately 3 billion pizzas annually and savoring nearly 47 slices per person each year.
Consumer Behavior and Preferences
- The average American eats pizza 46.9 times per year
- Approximately 93% of Americans have eaten pizza at least once in their lifetime
- The average price of a large pizza in the U.S. is around $15.76
- 17% of Americans have pizza delivered to their home at least once a week
- The average American consumes about 46 slices of pizza per year
- Italy consumes approximately 23 pounds of pizza per capita annually
- The most popular pizza size in America is large, accounting for 65% of pizza sales
- 63% of Americans believe pizza is the ultimate comfort food
- Consumers in New Zealand consume an average of 8.4 pounds of pizza per capita annually
- The most popular pizza crust type in the U.S. is hand-tossed, representing 59% of sales
- Gluten-free pizza options know an increase of 35% in the last five years
- The average pizza-making customer spends about $30 per order
- 68% of Americans prefer eating pizza as a meal for dinner
- The proportion of vegetarian and vegan pizza options has increased by 22% over the last decade
- The fastest-growing pizza segment in 2022 was plant-based and gluten-free options, with a growth rate of 18%
- 85% of pizzerias offer online ordering
- The top season for pizza sales is during the Super Bowl, accounting for about 12% of annual pizza sales
- During the COVID-19 pandemic, pizza consumption in the U.S. increased by 20% as people cooked and ordered more at home
- The average number of pizza toppings used per pizza in the U.S. is 3.2
- The most preferred cheese type for pizza in the U.S. is mozzarella, used by over 90% of pizzerias
- 60% of Americans believe pizza leftovers taste just as good as fresh slices
- 75% of Americans consider pizza an essential part of their diet
- About 60% of pizza orders in the U.S. are placed on mobile devices
- 80% of consumers consider pizza to be suitable for any mealtime, not just dinner
- External factors such as social events and sports are responsible for spikes in pizza sales, notably during football season
- The most common size for delivery pizza in the U.S. is large, approximately 14 inches in diameter
Consumer Behavior and Preferences Interpretation
Industry Size and Market Value
- The United States consumes approximately 3 billion pizzas annually
- The global pizza market was valued at over $150 billion in 2022
- About 40,000 pizzerias operate across the United States
- Domino’s is the largest pizza chain in the world by sales
- The first pizzeria in the United States opened in 1905 in New York City
- Frozen pizza accounts for approximately 10% of all pizza sales in the U.S.
- The average number of pizza restaurants per capita in New York City is 2.1 per 10,000 residents
- The global pizza delivery market size was valued at $70 billion in 2021
- The pizza industry employs over 250,000 workers in the U.S.
- The number of gluten-free pizzerias has increased by over 50% in the past 5 years
- Gluten-free pizza sales are projected to reach $1.2 billion globally by 2026
- The average household spends about $161 annually on pizza in the U.S.
- The most popular pizza restaurant in the world by number of outlets is Domino’s, with over 17,000 branches globally
Industry Size and Market Value Interpretation
Operational Trends and Business Insights
- The average delivery time for pizza in the U.S. is around 30 minutes
- The average water footprint to produce a single pizza is approximately 1,500 liters
Operational Trends and Business Insights Interpretation
Popular Pizza Types and Toppings
- Pepperoni is the most popular pizza topping in the United States
- New York-style pizza is the most popular type of pizza in the U.S.
- Vegetables are the most popular non-meat toppings on pizza in the U.S.
- The average calorie content of a slice of pepperoni pizza is about 298 calories
- The fastest-growing pizza flavor in 2023 was spicy jalapeño, with a growth rate of 15%
Popular Pizza Types and Toppings Interpretation
Regional and Cultural Consumption Patterns
- European countries like Italy and France consume more than 30 pounds of pizza per capita annually
- Pizza was first introduced to the United States by Italian immigrants in the late 19th century
Regional and Cultural Consumption Patterns Interpretation
Sources & References
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