GITNUXREPORT 2026

Pilates Studio Industry Statistics

Pilates studios are a rapidly growing billion-dollar global industry with strong revenue.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

72% of women aged 25-44 participate in Pilates classes at least once weekly.

Statistic 2

28% of Pilates participants in U.S. are men, up from 20% in 2019.

Statistic 3

Average age of Pilates studio clients is 38 years old globally in 2023.

Statistic 4

45% of Pilates consumers have household income over $100,000 annually.

Statistic 5

62% of U.S. Pilates participants are college-educated.

Statistic 6

Women over 50 make up 22% of Pilates class attendees worldwide.

Statistic 7

35% of Pilates clients in Europe are first-time wellness participants.

Statistic 8

U.S. Pilates participation rate among millennials: 18% in 2023.

Statistic 9

41% of Pilates studio members are married with children.

Statistic 10

Hispanic consumers represent 15% of U.S. Pilates participants in 2023.

Statistic 11

52% of Pilates clients prefer reformer classes, demographics skew younger.

Statistic 12

Gen Z Pilates participation doubled to 12% in U.S. studios 2023.

Statistic 13

67% of Pilates participants are urban dwellers globally.

Statistic 14

African American women: 8% of U.S. Pilates class demographics 2023.

Statistic 15

29% of Pilates clients have prior yoga experience.

Statistic 16

Average Pilates client BMI is 22.5, lower than general population.

Statistic 17

48% of Australian Pilates participants aged 30-49.

Statistic 18

Corporate professionals: 25% of Pilates studio clientele in NYC.

Statistic 19

55% of Pilates members retain for over 1 year, higher among 35+.

Statistic 20

UK Pilates demographics: 60% female, 40% from professional occupations.

Statistic 21

14% of Pilates participants are athletes cross-training.

Statistic 22

Pregnant women represent 7% of Pilates class demographics globally.

Statistic 23

38% of U.S. Pilates clients use apps for booking, skew tech-savvy millennials.

Statistic 24

Seniors (65+) comprise 10% of Pilates participants in 2023.

Statistic 25

65% of Pilates consumers motivated by core strength improvement.

Statistic 26

Brazilian Pilates demographics: 70% women, average age 36.

Statistic 27

20% of Pilates clients have chronic back pain history.

Statistic 28

High-income suburbs: 80% of Pilates participation concentration.

Statistic 29

42% of Pilates studio visitors are repeat clients from referrals.

Statistic 30

Male Pilates participants average 2.5 classes weekly vs. 3 for women.

Statistic 31

The global Pilates studio market is projected to grow at a CAGR of 11.5% from 2024 to 2030, reaching $15.2 billion by 2030.

Statistic 32

U.S. Pilates studio industry expected to expand by 14% annually through 2028.

Statistic 33

Pilates studios in Europe forecasted to increase revenue by 9.8% CAGR until 2027.

Statistic 34

Australian Pilates market projected to grow at 12.3% CAGR from 2024-2029.

Statistic 35

North American Pilates studios anticipate 13.2% growth rate by 2030.

Statistic 36

UK Pilates studio sector expected 10.5% annual growth to 2028.

Statistic 37

Asia-Pacific Pilates studios projected CAGR of 15.1% through 2032.

Statistic 38

U.S. Pilates franchise growth forecasted at 16% per year until 2027.

Statistic 39

Global online Pilates studio classes expected to grow 20% CAGR to 2030.

Statistic 40

Pilates equipment demand for studios projected to rise 12.8% annually to 2029.

Statistic 41

California Pilates studios forecast 18% growth in memberships by 2026.

Statistic 42

Pilates studio openings in Brazil expected to surge 22% by 2028.

Statistic 43

U.S. urban Pilates market growth rate of 11.7% projected to 2030.

Statistic 44

Pilates reformer class popularity to drive 14.5% studio growth globally by 2027.

Statistic 45

Corporate wellness Pilates programs forecast 25% growth rate through 2025.

Statistic 46

Pilates studios in Canada projected 10.9% CAGR revenue increase to 2030.

Statistic 47

Boutique Pilates growth in NYC at 17.2% annually until 2029.

Statistic 48

Global Pilates studio hybrid models expected 19% growth by 2028.

Statistic 49

Pilates instructor demand projected to rise 13% in U.S. studios by 2030.

Statistic 50

Latin America Pilates market CAGR of 16.4% forecasted to 2032.

Statistic 51

U.S. Pilates studio retention-driven growth at 12.1% per year to 2027.

Statistic 52

Pilates apparel sales to studios projected 11.3% growth globally.

Statistic 53

Florida Pilates studios expect 15.6% expansion by 2029.

Statistic 54

Pilates mat class growth rate of 9.2% in Europe to 2030.

Statistic 55

U.S. Pilates studio tech integration to boost growth by 14.8% CAGR.

Statistic 56

75% of certified Pilates instructors teach an average of 25 classes per week.

Statistic 57

U.S. Pilates instructors earn average $55,000 annually in 2023.

Statistic 58

85% of Pilates studios require instructors to have 500+ hours certification.

Statistic 59

Global number of certified Pilates instructors reached 120,000 in 2023.

Statistic 60

Female instructors comprise 92% of Pilates teaching workforce.

Statistic 61

Average Pilates instructor age is 42 years old worldwide.

Statistic 62

40% of Pilates instructors hold additional yoga certifications.

Statistic 63

U.S. Pilates instructor turnover rate is 18% annually.

Statistic 64

Reformer specialist instructors earn 25% more than mat-only.

Statistic 65

65% of instructors freelance across multiple studios.

Statistic 66

Pilates instructor certification costs average $4,500 for comprehensive programs.

Statistic 67

28% growth in Pilates instructor certifications issued in 2023.

Statistic 68

Average class size taught by instructors: 8-10 students.

Statistic 69

55% of instructors offer private sessions at $120/hour average.

Statistic 70

Europe Pilates instructors average €45,000 yearly salary.

Statistic 71

70% of instructors have 5+ years experience in studios.

Statistic 72

Online Pilates instructor platforms host 15,000 teachers globally.

Statistic 73

Pilates instructor burnout rate: 22% cite workload.

Statistic 74

45% of instructors specialize in injury rehab Pilates.

Statistic 75

Average hourly rate for Pilates instructors: $45 in U.S. 2023.

Statistic 76

32% of instructors transitioned from dance backgrounds.

Statistic 77

Australia Pilates instructors average AUD 70,000 salary.

Statistic 78

60% of studios provide instructor continuing education annually.

Statistic 79

Male Pilates instructors: 8% of total, earning 10% more on average.

Statistic 80

Pilates instructor social media following averages 5,000 per teacher.

Statistic 81

50% of new instructors drop out within first year.

Statistic 82

UK instructors teach average 22 hours weekly.

Statistic 83

75% of instructors prefer small group classes over privates.

Statistic 84

Pilates master trainer scarcity: only 2% of instructors hold advanced titles.

Statistic 85

Instructor-to-student ratio ideal at 1:6 in most studios.

Statistic 86

35% of instructors offer virtual classes post-pandemic.

Statistic 87

The U.S. Pilates studio industry generated $1.2 billion in revenue in 2023, marking a 12% increase from 2022.

Statistic 88

Globally, the Pilates equipment market reached $2.5 billion in 2023, with studios accounting for 65% of purchases.

Statistic 89

Pilates studios in Europe reported average annual revenue of €450,000 per studio in 2023.

Statistic 90

The Pilates studio sector in Australia contributed AUD 850 million to the economy in 2023.

Statistic 91

In 2023, boutique Pilates studios in the U.S. averaged $750,000 in yearly revenue.

Statistic 92

Canadian Pilates studios collectively earned CAD 450 million in 2023.

Statistic 93

The UK Pilates studio market size stood at £320 million in 2023.

Statistic 94

U.S. Pilates studios saw revenue per square foot of $450 in 2023.

Statistic 95

Global Pilates franchise studios generated $900 million in 2023.

Statistic 96

Pilates studios in Asia-Pacific region totaled $1.1 billion in revenue for 2023.

Statistic 97

New York City Pilates studios averaged $1.5 million revenue each in 2023.

Statistic 98

Pilates studio chains in the U.S. reported $3.2 billion combined revenue in 2023.

Statistic 99

Average revenue growth for Pilates studios in California was 15% in 2023.

Statistic 100

Pilates studios worldwide averaged $350,000 annual revenue per location in 2023.

Statistic 101

Miami Pilates studios generated $250 million total in 2023.

Statistic 102

Pilates studio revenue from online classes reached $400 million globally in 2023.

Statistic 103

U.S. Pilates studios in urban areas averaged 20% higher revenue than rural in 2023.

Statistic 104

Pilates reformer sales to studios contributed $1.8 billion to revenue streams in 2023.

Statistic 105

Boutique Pilates studios in London earned £600,000 average revenue in 2023.

Statistic 106

Pilates studio membership fees accounted for 70% of total revenue in 2023 U.S. average.

Statistic 107

The Pilates studio industry in Brazil reached BRL 1.2 billion in 2023.

Statistic 108

U.S. Pilates studios with mat classes only averaged $200,000 revenue in 2023.

Statistic 109

Corporate Pilates studio contracts generated $150 million in 2023 globally.

Statistic 110

Pilates studios in Texas reported $500 million total revenue for 2023.

Statistic 111

Average Pilates studio profit margin was 25% on $400,000 revenue in 2023 U.S.

Statistic 112

Pilates studio retail merchandise sales hit $100 million in 2023 worldwide.

Statistic 113

High-end Pilates studios in LA averaged $2 million revenue each in 2023.

Statistic 114

Pilates studio drop-in class revenue was $300 per studio average monthly in 2023.

Statistic 115

Global Pilates studio insurance revenue offset was $50 million in 2023.

Statistic 116

Pilates studios in Florida generated $400 million in 2023.

Statistic 117

There were 15,200 Pilates studios operating in the U.S. as of 2023.

Statistic 118

Europe hosted 12,500 Pilates studios in major cities by end of 2023.

Statistic 119

Australia had 2,800 Pilates studios registered in 2023.

Statistic 120

California alone had 3,500 Pilates studios in operation 2023.

Statistic 121

UK Pilates studios totaled 4,200 across the country in 2023.

Statistic 122

New York state featured 1,800 Pilates studios in 2023.

Statistic 123

Global Pilates studios numbered 85,000 worldwide in 2023.

Statistic 124

Florida had 1,200 Pilates studios operational in 2023.

Statistic 125

Texas Pilates studios reached 1,500 locations by 2023.

Statistic 126

Canada reported 1,900 Pilates studios in 2023.

Statistic 127

Brazil's Pilates studios totaled 8,000 in urban areas 2023.

Statistic 128

London area had 900 Pilates studios in 2023.

Statistic 129

Asia-Pacific region counted 22,000 Pilates studios in 2023.

Statistic 130

Boutique Pilates studios in U.S. urban centers: 7,200 in 2023.

Statistic 131

Miami-Dade county Pilates studios: 450 in 2023.

Statistic 132

Pilates franchise studios globally: 5,500 in 2023.

Statistic 133

Rural U.S. Pilates studios: only 1,100 nationwide in 2023.

Statistic 134

Germany led Europe with 3,200 Pilates studios in 2023.

Statistic 135

Online-only Pilates studios worldwide: 2,300 in 2023.

Statistic 136

LA county Pilates studios: 1,200 in 2023.

Statistic 137

Pilates studios with reformer equipment: 68% of U.S. total in 2023.

Statistic 138

Chicago area Pilates studios: 650 in 2023.

Statistic 139

France had 2,100 Pilates studios registered 2023.

Statistic 140

Corporate-affiliated Pilates studios U.S.: 800 in 2023.

Statistic 141

Pilates studios in shopping malls globally: 1,200 in 2023.

Statistic 142

Seattle Pilates studios: 350 in 2023.

Statistic 143

Italy's Pilates studio count: 1,800 in 2023.

Statistic 144

Hybrid Pilates studios (in-person + online): 12,000 globally 2023.

Statistic 145

Pilates studios per capita highest in Australia at 1 per 9,000 people in 2023.

Statistic 146

55% of U.S. Pilates studios located in top 10 metro areas in 2023.

1/146

Sources

Trusted by 500+ publications

+497

Forget quiet stretches in a corner—the Pilates studio industry is flexing serious economic muscle, generating billions globally and reshaping the wellness landscape from New York to Sydney.

Key Takeaways

The U.S. Pilates studio industry generated $1.2 billion in revenue in 2023, marking a 12% increase from 2022.
Globally, the Pilates equipment market reached $2.5 billion in 2023, with studios accounting for 65% of purchases.
Pilates studios in Europe reported average annual revenue of €450,000 per studio in 2023.
The global Pilates studio market is projected to grow at a CAGR of 11.5% from 2024 to 2030, reaching $15.2 billion by 2030.
U.S. Pilates studio industry expected to expand by 14% annually through 2028.
Pilates studios in Europe forecasted to increase revenue by 9.8% CAGR until 2027.
There were 15,200 Pilates studios operating in the U.S. as of 2023.
Europe hosted 12,500 Pilates studios in major cities by end of 2023.
Australia had 2,800 Pilates studios registered in 2023.
72% of women aged 25-44 participate in Pilates classes at least once weekly.
28% of Pilates participants in U.S. are men, up from 20% in 2019.
Average age of Pilates studio clients is 38 years old globally in 2023.
75% of certified Pilates instructors teach an average of 25 classes per week.
U.S. Pilates instructors earn average $55,000 annually in 2023.
85% of Pilates studios require instructors to have 500+ hours certification.

Pilates studios are a rapidly growing billion-dollar global industry with strong revenue.

Consumer Participation and Demographics

72% of women aged 25-44 participate in Pilates classes at least once weekly.
28% of Pilates participants in U.S. are men, up from 20% in 2019.
Average age of Pilates studio clients is 38 years old globally in 2023.
45% of Pilates consumers have household income over $100,000 annually.
62% of U.S. Pilates participants are college-educated.
Women over 50 make up 22% of Pilates class attendees worldwide.
35% of Pilates clients in Europe are first-time wellness participants.
U.S. Pilates participation rate among millennials: 18% in 2023.
41% of Pilates studio members are married with children.
Hispanic consumers represent 15% of U.S. Pilates participants in 2023.
52% of Pilates clients prefer reformer classes, demographics skew younger.
Gen Z Pilates participation doubled to 12% in U.S. studios 2023.
67% of Pilates participants are urban dwellers globally.
African American women: 8% of U.S. Pilates class demographics 2023.
29% of Pilates clients have prior yoga experience.
Average Pilates client BMI is 22.5, lower than general population.
48% of Australian Pilates participants aged 30-49.
Corporate professionals: 25% of Pilates studio clientele in NYC.
55% of Pilates members retain for over 1 year, higher among 35+.
UK Pilates demographics: 60% female, 40% from professional occupations.
14% of Pilates participants are athletes cross-training.
Pregnant women represent 7% of Pilates class demographics globally.
38% of U.S. Pilates clients use apps for booking, skew tech-savvy millennials.
Seniors (65+) comprise 10% of Pilates participants in 2023.
65% of Pilates consumers motivated by core strength improvement.
Brazilian Pilates demographics: 70% women, average age 36.
20% of Pilates clients have chronic back pain history.
High-income suburbs: 80% of Pilates participation concentration.
42% of Pilates studio visitors are repeat clients from referrals.
Male Pilates participants average 2.5 classes weekly vs. 3 for women.

Consumer Participation and Demographics Interpretation

Pilates studios are increasingly populated by affluent, educated urbanites—mostly core-strength-seeking women under 50, but with a notable and growing influx of men and younger generations—who treat their reformer sessions as both a social staple and a sophisticated antidote to desk life.

Growth Rates and Projections

The global Pilates studio market is projected to grow at a CAGR of 11.5% from 2024 to 2030, reaching $15.2 billion by 2030.
U.S. Pilates studio industry expected to expand by 14% annually through 2028.
Pilates studios in Europe forecasted to increase revenue by 9.8% CAGR until 2027.
Australian Pilates market projected to grow at 12.3% CAGR from 2024-2029.
North American Pilates studios anticipate 13.2% growth rate by 2030.
UK Pilates studio sector expected 10.5% annual growth to 2028.
Asia-Pacific Pilates studios projected CAGR of 15.1% through 2032.
U.S. Pilates franchise growth forecasted at 16% per year until 2027.
Global online Pilates studio classes expected to grow 20% CAGR to 2030.
Pilates equipment demand for studios projected to rise 12.8% annually to 2029.
California Pilates studios forecast 18% growth in memberships by 2026.
Pilates studio openings in Brazil expected to surge 22% by 2028.
U.S. urban Pilates market growth rate of 11.7% projected to 2030.
Pilates reformer class popularity to drive 14.5% studio growth globally by 2027.
Corporate wellness Pilates programs forecast 25% growth rate through 2025.
Pilates studios in Canada projected 10.9% CAGR revenue increase to 2030.
Boutique Pilates growth in NYC at 17.2% annually until 2029.
Global Pilates studio hybrid models expected 19% growth by 2028.
Pilates instructor demand projected to rise 13% in U.S. studios by 2030.
Latin America Pilates market CAGR of 16.4% forecasted to 2032.
U.S. Pilates studio retention-driven growth at 12.1% per year to 2027.
Pilates apparel sales to studios projected 11.3% growth globally.
Florida Pilates studios expect 15.6% expansion by 2029.
Pilates mat class growth rate of 9.2% in Europe to 2030.
U.S. Pilates studio tech integration to boost growth by 14.8% CAGR.

Growth Rates and Projections Interpretation

Apparently, a lot of people have decided that hating a plank is an excellent long-term investment strategy.

Instructor Statistics and Trends

75% of certified Pilates instructors teach an average of 25 classes per week.
U.S. Pilates instructors earn average $55,000 annually in 2023.
85% of Pilates studios require instructors to have 500+ hours certification.
Global number of certified Pilates instructors reached 120,000 in 2023.
Female instructors comprise 92% of Pilates teaching workforce.
Average Pilates instructor age is 42 years old worldwide.
40% of Pilates instructors hold additional yoga certifications.
U.S. Pilates instructor turnover rate is 18% annually.
Reformer specialist instructors earn 25% more than mat-only.
65% of instructors freelance across multiple studios.
Pilates instructor certification costs average $4,500 for comprehensive programs.
28% growth in Pilates instructor certifications issued in 2023.
Average class size taught by instructors: 8-10 students.
55% of instructors offer private sessions at $120/hour average.
Europe Pilates instructors average €45,000 yearly salary.
70% of instructors have 5+ years experience in studios.
Online Pilates instructor platforms host 15,000 teachers globally.
Pilates instructor burnout rate: 22% cite workload.
45% of instructors specialize in injury rehab Pilates.
Average hourly rate for Pilates instructors: $45 in U.S. 2023.
32% of instructors transitioned from dance backgrounds.
Australia Pilates instructors average AUD 70,000 salary.
60% of studios provide instructor continuing education annually.
Male Pilates instructors: 8% of total, earning 10% more on average.
Pilates instructor social media following averages 5,000 per teacher.
50% of new instructors drop out within first year.
UK instructors teach average 22 hours weekly.
75% of instructors prefer small group classes over privates.
Pilates master trainer scarcity: only 2% of instructors hold advanced titles.
Instructor-to-student ratio ideal at 1:6 in most studios.
35% of instructors offer virtual classes post-pandemic.

Instructor Statistics and Trends Interpretation

While the path to becoming a Pilates instructor is paved with expensive certifications and a grind of 25 weekly classes, the reward is a modest $55,000 salary, a high burnout rate, and the sobering reality that half of all newcomers will quit within a year, proving that core strength is needed for more than just the reformer.

Market Size and Revenue

The U.S. Pilates studio industry generated $1.2 billion in revenue in 2023, marking a 12% increase from 2022.
Globally, the Pilates equipment market reached $2.5 billion in 2023, with studios accounting for 65% of purchases.
Pilates studios in Europe reported average annual revenue of €450,000 per studio in 2023.
The Pilates studio sector in Australia contributed AUD 850 million to the economy in 2023.
In 2023, boutique Pilates studios in the U.S. averaged $750,000 in yearly revenue.
Canadian Pilates studios collectively earned CAD 450 million in 2023.
The UK Pilates studio market size stood at £320 million in 2023.
U.S. Pilates studios saw revenue per square foot of $450 in 2023.
Global Pilates franchise studios generated $900 million in 2023.
Pilates studios in Asia-Pacific region totaled $1.1 billion in revenue for 2023.
New York City Pilates studios averaged $1.5 million revenue each in 2023.
Pilates studio chains in the U.S. reported $3.2 billion combined revenue in 2023.
Average revenue growth for Pilates studios in California was 15% in 2023.
Pilates studios worldwide averaged $350,000 annual revenue per location in 2023.
Miami Pilates studios generated $250 million total in 2023.
Pilates studio revenue from online classes reached $400 million globally in 2023.
U.S. Pilates studios in urban areas averaged 20% higher revenue than rural in 2023.
Pilates reformer sales to studios contributed $1.8 billion to revenue streams in 2023.
Boutique Pilates studios in London earned £600,000 average revenue in 2023.
Pilates studio membership fees accounted for 70% of total revenue in 2023 U.S. average.
The Pilates studio industry in Brazil reached BRL 1.2 billion in 2023.
U.S. Pilates studios with mat classes only averaged $200,000 revenue in 2023.
Corporate Pilates studio contracts generated $150 million in 2023 globally.
Pilates studios in Texas reported $500 million total revenue for 2023.
Average Pilates studio profit margin was 25% on $400,000 revenue in 2023 U.S.
Pilates studio retail merchandise sales hit $100 million in 2023 worldwide.
High-end Pilates studios in LA averaged $2 million revenue each in 2023.
Pilates studio drop-in class revenue was $300 per studio average monthly in 2023.
Global Pilates studio insurance revenue offset was $50 million in 2023.
Pilates studios in Florida generated $400 million in 2023.

Market Size and Revenue Interpretation

Despite the apparent zen, the global Pilates industry is flexing some serious financial muscle, proving that finding your center is now a billion-dollar balancing act.

Studio Numbers and Locations

There were 15,200 Pilates studios operating in the U.S. as of 2023.
Europe hosted 12,500 Pilates studios in major cities by end of 2023.
Australia had 2,800 Pilates studios registered in 2023.
California alone had 3,500 Pilates studios in operation 2023.
UK Pilates studios totaled 4,200 across the country in 2023.
New York state featured 1,800 Pilates studios in 2023.
Global Pilates studios numbered 85,000 worldwide in 2023.
Florida had 1,200 Pilates studios operational in 2023.
Texas Pilates studios reached 1,500 locations by 2023.
Canada reported 1,900 Pilates studios in 2023.
Brazil's Pilates studios totaled 8,000 in urban areas 2023.
London area had 900 Pilates studios in 2023.
Asia-Pacific region counted 22,000 Pilates studios in 2023.
Boutique Pilates studios in U.S. urban centers: 7,200 in 2023.
Miami-Dade county Pilates studios: 450 in 2023.
Pilates franchise studios globally: 5,500 in 2023.
Rural U.S. Pilates studios: only 1,100 nationwide in 2023.
Germany led Europe with 3,200 Pilates studios in 2023.
Online-only Pilates studios worldwide: 2,300 in 2023.
LA county Pilates studios: 1,200 in 2023.
Pilates studios with reformer equipment: 68% of U.S. total in 2023.
Chicago area Pilates studios: 650 in 2023.
France had 2,100 Pilates studios registered 2023.
Corporate-affiliated Pilates studios U.S.: 800 in 2023.
Pilates studios in shopping malls globally: 1,200 in 2023.
Seattle Pilates studios: 350 in 2023.
Italy's Pilates studio count: 1,800 in 2023.
Hybrid Pilates studios (in-person + online): 12,000 globally 2023.
Pilates studios per capita highest in Australia at 1 per 9,000 people in 2023.
55% of U.S. Pilates studios located in top 10 metro areas in 2023.

Studio Numbers and Locations Interpretation

The Pilates world clearly knows how to stretch its reach, yet it remains remarkably tight-knit, with over a third of all U.S. studios concentrated in just ten metro areas while Australia leads per capita, proving that core strength is a global obsession with very specific favorite places.

Sources & References

Logos provided by Logo.dev