U.S. pickup truck sales reached 1,127,393 units through April. Average new transaction prices exceeded fifty thousand dollars while financing rates reached about 6.5 percent. Crew cabs accounted for 52 percent of purchases even as fatality rates per registered vehicle remained higher than for passenger cars.
Key Takeaways
- 2024 YTD (through April) U.S. pickup truck sales were 1,127,393 units
- Ford sold 896,526 pickup trucks in the U.S. in 2023 (F-Series and Ranger included)
- Ram brand sold 589,672 pickup trucks in the U.S. in 2023 (Ram Heavy Duty and Ram Light Duty combined)
- IEA: In 2023, 4.6 million EVs were sold globally (context)
- 2023 U.S. plug-in EV sales were 1.06 million units (context for electrified pickup adoption)
- Manheim: 2024 used pickup truck prices declined 3.2% year-over-year in Q2
- Pickup trucks represented 78% of light truck sales in the U.S. in 2023
- U.S. pickup buyers: Crew cab share reached 52% in 2023
- NHTSA’s 2022 data show pickup trucks had a higher rate of fatalities per registered vehicle than passenger cars
- IIHS: 2023 model year pickups tested by IIHS had average 'Good' ratings for side impact in over 70% of cases
- NHTSA: LATCH/child seat anchor fitment in 2023 was >90% on pickups (survey)
- Insurance Institute (HLDI): 2022 models of pickups had an average property damage liability claim severity of $2,493
- Edmunds: The average new pickup truck transaction price was $50,000+ in 2024
- Kelley Blue Book: 2024 average MSRP for pickups increased by 2.6% year-over-year
- U.S. Census Bureau: Light truck retail sales were $558.3 billion in 2023
Through April 2024, U.S. pickup sales reached 1.13 million units as prices and financing stayed elevated.
Related reading
01 · Category
Sales Volume3 stats
01
2024 YTD (through April) U.S. pickup truck sales were 1,127,393 units
02
Ford sold 896,526 pickup trucks in the U.S. in 2023 (F-Series and Ranger included)
03
Ram brand sold 589,672 pickup trucks in the U.S. in 2023 (Ram Heavy Duty and Ram Light Duty combined)
Interpretation
Sales Volume Interpretation
In the Sales Volume category, U.S. pickup truck demand is clearly strong with 1,127,393 units sold in 2024 YTD through April, while 2023 alone saw Ford move 896,526 pickups and Ram sell 589,672, showing major brands competing for a consistently high volume of sales.
02 · Category
Industry Trends4 stats
01
IEA: In 2023, 4.6 million EVs were sold globally (context)
02
2023 U.S. plug-in EV sales were 1.06 million units (context for electrified pickup adoption)
03
Manheim: 2024 used pickup truck prices declined 3.2% year-over-year in Q2
04
Fueling: U.S. publicly available alternative fuel stations were 146,000 in 2024 (including EV/alt) (DOE AFDC)
Interpretation
Industry Trends Interpretation
Within Industry Trends for pickup truck markets, EV momentum and pricing pressure are both visible as 2023 saw 1.06 million U.S. plug in EV sales globally supported by 4.6 million EVs sold worldwide, while Manheim reported used pickup truck prices fell 3.2% year over year in Q2 and the U.S. had 146,000 public alternative fuel stations in 2024.
04 · Category
Safety Metrics4 stats
01
NHTSA’s 2022 data show pickup trucks had a higher rate of fatalities per registered vehicle than passenger cars
02
IIHS: 2023 model year pickups tested by IIHS had average 'Good' ratings for side impact in over 70% of cases
03
NHTSA: LATCH/child seat anchor fitment in 2023 was >90% on pickups (survey)
04
NHTSA: 2022 frontal crash test ratings show pickup trucks scored 4.0 average overall star rating (out of 5)
Interpretation
Safety Metrics Interpretation
Under the Safety Metrics lens, the data suggests pickups are performing unevenly, with NHTSA reporting a 4.0 average frontal star rating in 2022 and over 90% LATCH fitment in 2023, while NHTSA also shows they had a higher fatalities per registered vehicle rate than passenger cars.
More related reading
05 · Category
Cost Analysis5 stats
01
Insurance Institute (HLDI): 2022 models of pickups had an average property damage liability claim severity of $2,493
02
Edmunds: The average new pickup truck transaction price was $50,000+ in 2024
03
Kelley Blue Book: 2024 average MSRP for pickups increased by 2.6% year-over-year
04
J.D. Power: Average new-vehicle financing rates rose to around 6.5% for light vehicles in 2024
05
J.D. Power: 2023 average incentives for pickup trucks were $2,100per vehicle
Interpretation
Cost Analysis Interpretation
In Cost Analysis terms, pickup ownership costs are stacking up as 2024 transaction prices remain above $50,000 while pickup MSRPs rose 2.6% year over year and financing rates climbed to about 6.5%, with 2023 incentives averaging $2,100 per vehicle and 2022 property damage liability claim severity at $2,493.
06 · Category
Market Size3 stats
01
U.S. Census Bureau: Light truck retail sales were $558.3 billion in 2023
02
BLS: New vehicle dealer sales (retail trade) for light trucks totaled $___ in 2023 (BLS Retail Trade data)
03
Research: North America pickup truck market size was $___ in 2023 (IMARC/Allied)
Interpretation
Market Size Interpretation
In the Market Size category, the U.S. market alone reached $558.3 billion in 2023 for light truck retail sales, underscoring how large pickup and related light-truck demand already is before adding the missing totals from BLS dealer sales and the North America pickup market estimates for the same year.
07 · Category
Performance Metrics1 stats
01
J.D. Power: 2024 U.S. dependability study shows pickup trucks among top-ranked segments with 157 problems per 100 vehicles (PP100)
Interpretation
Performance Metrics Interpretation
Under Performance Metrics, pickup trucks stand out in the J.D. Power 2024 U.S. dependability study with just 157 problems per 100 vehicles, placing them among the top-ranked segments for dependability.
report visual · Comparison
Pickup truck sales: overall volume and key brand totals
Pickup truck sales remain highly concentrated, with Ford and Ram together representing large portions of U.S. pickup volume.
2024 YTD (through April) U.S. pickup truck sales were 1,127,393 units1,127,393
Ford sold 896,526 pickup trucks in the U.S. in 2023 (F-Series and Ranger included)
896,526
Ram brand sold 589,672 pickup trucks in the U.S. in 2023 (Ram Heavy Duty and Ram Light Duty combined)
589,672
source-verifiedgoodcarbadcar.net · media.ford.com · media.stellantisnorthamerica.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Sophie Moreland. (2026, February 13). Pickup Truck Sales Statistics. Gitnux. https://gitnux.org/pickup-truck-sales-statistics
MLA
Sophie Moreland. "Pickup Truck Sales Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/pickup-truck-sales-statistics.
Chicago
Sophie Moreland. 2026. "Pickup Truck Sales Statistics." Gitnux. https://gitnux.org/pickup-truck-sales-statistics.
Sources & references
22 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)