With 99% of U.S. adults owning a smartphone and smartphone owners checking their phones about 144 times a day, it’s no wonder that phones have become the world’s most constant companion, shaping everything from daily life and social media time to privacy worries and even road and workplace distractions.
Key Takeaways
- In 2024, 99% of adults in the United States own a smartphone, up from 88% in 2019
- In the United States, 97% of adults ages 18–29 own a smartphone
- In the United States, 99% of adults ages 30–49 own a smartphone
- In the U.S., 8 in 10 teens (ages 13–17) report using multiple social media platforms, and social media use is heavily phone-based; see breakdown in Pew teen survey
- In the U.S., 95% of teens say they use YouTube, and many use it via smartphone
- In the U.S., 94% of teens say they use Instagram
- In the U.S., 44% of smartphone owners report using their phone to pay bills
- In the U.S., 36% of smartphone owners use their phone to shop online
- In the U.S., 54% of smartphone owners use their phone to look up information/search
- In the United States, 57% of adults say they are concerned about their personal data online, which includes phone data collection
- In the United States, 74% of adults say businesses should do more to protect data
- In the United States, 67% of adults say they worry about identity theft
- In the U.S., there were 3,308 people killed in crashes involving distracted driving (including cell phone use contributing) in 2022
- In the U.S., in 2022, 3,308 people were killed in crashes involving distracted driving
- In the U.S., 414,000 people were injured in crashes involving distracted driving in 2022
Smartphones dominate life worldwide, used daily for internet, social media, and apps.
Smartphone Ownership & Usage Rates
1In 2024, 99% of adults in the United States own a smartphone, up from 88% in 2019[1]
Verified2In the United States, 97% of adults ages 18–29 own a smartphone[1]
Verified3In the United States, 99% of adults ages 30–49 own a smartphone[1]
Verified4In the United States, 100% of adults ages 50–64 own a smartphone[1]
Directional5In the United States, 98% of adults ages 65+ own a smartphone[1]
Single source6In the United States, 97% of cell-phone users say they have a smartphone[2]
Verified778% of U.S. adults use a smartphone daily[2]
Verified835% of U.S. adults say they are online “almost constantly,” and among those most likely to be smartphone-dependent is higher; see Pew’s “almost constant” online access context[1]
Verified9In the United States, 61% of cell-phone users say they use their phone to access the internet[2]
Directional10In the United States, 26% of cell-phone users say they use their phone to make calls as their primary use (vs. other uses)[2]
Single source11In 2024, 93% of U.S. adults use smartphones to access the internet[1]
Verified12In 2024, 83% of U.S. adults have broadband at home[1]
Verified13In the United States, 61% of adults say they use their smartphones for accessing social media[3]
Verified14Globally, smartphone penetration among adults reached 63% in 2024[4]
Directional15In 2024, smartphone subscriptions worldwide reached 5.6 billion[4]
Single source16In 2024, the number of mobile-cellular subscriptions worldwide was 8.1 billion[4]
Verified17In 2024, the mobile cellular penetration rate was 102 subscriptions per 100 people globally[4]
Verified18In 2024, the number of active mobile-broadband subscriptions worldwide was 5.4 billion[4]
Verified19In 2023, 66% of mobile subscriptions were 4G[4]
Directional20In 2024, 55% of the world population uses the internet[4]
Single source21In 2024, there were 3.2 billion smartphone users globally (ITU figure)[4]
Verified22In 2022, the proportion of U.S. adults who own a smartphone was 85%[5]
Verified23In 2022, 83% of U.S. adults use a smartphone[5]
Verified24In 2022, 97% of adults under 30 own a smartphone[5]
Directional25In 2022, 91% of adults 30–49 own a smartphone[5]
Single source26In 2022, 88% of adults 50–64 own a smartphone[5]
Verified27In 2022, 84% of adults 65+ own a smartphone[5]
Verified28In 2023, 52% of adults in Great Britain own a smartphone[6]
Verified29In 2023, 95% of adults in Great Britain use the internet[6]
Directional30In 2022, 92% of adults in the UK have used a smartphone[7]
Single source31In 2024, the median daily smartphone screen time in the US was 4 hours 25 minutes among smartphone users[8]
Verified32In 2024, adults in the US spend an average of 4 hours 10 minutes per day with their phones[9]
Verified33In the United States, 35% of adults report texting as a primary communication method daily[2]
Verified34In the United States, 55% of cell-phone users report using their phone for texting multiple times per day[2]
Directional35In the United States, 15% of cell-phone users rely primarily on landlines for calls[2]
Single source36In the United States, 53% of adults use smartphones for video calls[2]
Verified37In the United States, 31% of adults use smartphones for navigation/search for directions[2]
Verified38In the United States, 47% of adults use smartphones for ridesharing services[2]
Verified39In the U.S., 29% of adults use phone banking apps[2]
Directional40In the U.S., 18% of adults use mobile check deposit apps[2]
Single source41In the U.S., 16% of adults use mobile ticketing apps[2]
Verified42In the U.S., 34% of adults use smartphones to access government services[2]
Verified43In the U.S., 40% of adults use smartphones for school/work-related tasks[2]
Verified44In the U.S., 43% of adults use smartphones to stream media[2]
Directional45In the U.S., 22% of adults use their phone to track nutrition daily[2]
Single source46In the U.S., 24% of adults use their phone to order groceries[2]
Verified47In the U.S., 25% of adults use their phone for food delivery[2]
Verified48In the U.S., 27% of adults use their phone for online banking[2]
Verified49In the U.S., 28% of adults use their phone for insurance claims[2]
Directional50In the U.S., 26% of adults use their phone for contacting customer service[2]
Single source51In the U.S., 30% of adults use smartphones to find places (restaurants/ stores)[2]
Verified52In the U.S., 44% of adults use smartphones for workplace communication (email/chat)[2]
Verified53In the UK, 45% of adults use smartphones for banking on the go[10]
Verified54In the UK, 62% of adults use smartphones for navigation[10]
Directional55In the UK, 53% of adults use smartphones for shopping online[10]
Single source56In the UK, 69% of adults use smartphones for messaging[10]
Verified57In the UK, 47% of adults use smartphones to access social media at least once a day[10]
Verified58In Australia, 84% of adults own a smartphone[11]
Verified59In Canada, 83% of adults own a smartphone[12]
Directional60In France, 88% of adults own a smartphone[13]
Single source61In Germany, 80% of adults own a smartphone[14]
Verified62In India, 64% of adults own a smartphone[15]
VerifiedSmartphone Ownership & Usage Rates Interpretation
In 2024, smartphones are basically universal in the United States, yet we still act surprised that most adults are using them daily for everything from the internet and social media to banking, navigation, and government services, while the rest of the world quickly catches up as mobile networks grow like weeds and the average screen time quietly climbs into the hours.
Daily Use, Time Spent & Habits
1In the U.S., 8 in 10 teens (ages 13–17) report using multiple social media platforms, and social media use is heavily phone-based; see breakdown in Pew teen survey[16]
Verified2In the U.S., 95% of teens say they use YouTube, and many use it via smartphone[17]
Verified3In the U.S., 94% of teens say they use Instagram[17]
Verified4In the U.S., 93% of teens say they use TikTok[17]
Directional5In the U.S., 84% of teens say they use Snapchat[17]
Single source6In the U.S., 58% of teens report using a smartphone, with smartphone serving as their primary device[17]
Verified7Among U.S. adults, 26% say they use the internet “almost constantly,” which often occurs via smartphones[1]
Verified8In the U.S., the average smartphone owner checks their phone 144 times per day (one every 10 minutes)[18]
Verified9In the U.S., smartphone users unlock their phone an average of 63 times per day[18]
Directional10In the U.S., the average time spent on a smartphone per day is 4 hours 10 minutes[19]
Single source11In the U.S., the average time spent on a smartphone per day was 3 hours 40 minutes in 2016[19]
Verified12In 2024, Americans’ average daily screen time on mobile devices was 3 hours 55 minutes[20]
Verified13In 2023, the global average daily time spent on a smartphone was 3 hours 36 minutes[21]
Verified14In 2024, the median time spent on social media by mobile users in the US was about 2 hours 25 minutes per day[22]
Directional15In 2024, the global average daily time spent on social media was 2 hours 23 minutes[21]
Single source16In 2024, US adults spent 2 hours 20 minutes per day on social media on average[22]
Verified17In 2024, US internet users spend 5 hours 30 minutes per day online total, which includes mobile usage[22]
Verified18In 2024, UK adults spent 3 hours 30 minutes per day with their mobile devices[23]
Verified19In 2024, Germany adults spent 3 hours 20 minutes per day with mobile devices[24]
Directional20In 2024, Japan adults spent 2 hours 40 minutes per day with mobile devices[25]
Single source21In 2023, in the UK, people spent 2 hours 22 minutes a day on smartphones on average[26]
Verified22In 2023, in the UK, adults spent 3 hours 39 minutes a day with TV, radio, and video, including some smartphone time is separate[26]
Verified23In the UK, 55% of adults say they use their phone every day for messaging/ social media[10]
Verified24In the UK, 64% of adults say they use smartphones to access the internet[10]
Directional25In 2024, 49% of UK adults say they access social media via smartphone at least once a day[10]
Single source26In 2024, 53% of UK adults check their phone multiple times per hour[10]
Verified27In 2022, U.S. adults reported using smartphones for social media daily at 59%[5]
Verified28In 2022, U.S. adults reported using smartphones for news at 46%[5]
Verified29In 2019, U.S. adults spent an average of 3.5 hours daily on their smartphone[2]
Directional30In 2016, 42% of U.S. adults say they use a smartphone daily[27]
Single sourceDaily Use, Time Spent & Habits Interpretation
With nearly every teen and a growing share of adults living on phones and hopping between multiple social apps, today’s smartphone is less a tool than a pocket-sized autopilot that gets checked hundreds of times a day while stealing hours people once spent offline.
Smartphone Activities (Social, Media, Payments, Search)
1In the U.S., 44% of smartphone owners report using their phone to pay bills[2]
Verified2In the U.S., 36% of smartphone owners use their phone to shop online[2]
Verified3In the U.S., 54% of smartphone owners use their phone to look up information/search[2]
Verified4In the U.S., 52% of smartphone owners use their phone to get news[2]
Directional5In the U.S., 33% of smartphone owners use their phone to read/watch videos[2]
Single source6In the U.S., 48% of smartphone owners use their phone for listening to music/podcasts[2]
Verified7In the U.S., 61% of smartphone owners use social media at least once a day[3]
Verified8In the U.S., 71% of online adults use social media[3]
Verified9In the U.S., 90% of teens say they use YouTube[17]
Directional10In the U.S., 76% of teens say they use Instagram[17]
Single source11In the U.S., 68% of teens say they use TikTok[17]
Verified12In the U.S., 63% of teens say they use Snapchat[17]
Verified13In the U.S., 49% of teens say they use Discord[17]
Verified14In the U.S., 62% of teens use gaming platforms via smartphone[28]
Directional15In the U.S., 72% of teens have ever used a digital wallet or payment app[29]
Single source16In the U.S., 42% of teens say they have paid with a mobile payment app[29]
Verified17In the U.S., 27% of smartphone owners say they use their phone to track a fitness activity daily[2]
Verified18In the U.S., 18% of smartphone owners say they use their phone for meditation/health apps daily[2]
Verified19In the U.S., 21% of smartphone owners use their phone to control smart home devices[2]
Directional20In the UK, 83% of adults use messaging apps, and this is typically smartphone-driven[6]
Single source21In the UK, 67% of adults access social media daily, often via smartphones[10]
Verified22In the UK, 63% of adults use online news at least weekly, often via mobile[10]
Verified23In the UK, 43% of adults use video streaming services daily, usually on smartphones[30]
Verified24In 2024, mobile ad revenue is $308 billion globally (mobile ads), reflecting phone-based ad activity[31]
Directional25In 2024, global mobile data traffic reached 251 exabytes per month[32]
Single source26In 2024, mobile subscriptions are dominated by smartphones: smartphone users share of mobile internet users was 67%[32]
Verified27In 2024, the average smartphone user installs 40 apps per year[33]
Verified28In 2024, the average smartphone user has about 20 apps installed[34]
Verified29In 2024, mobile banking users worldwide were 1.6 billion, showing smartphone usage for financial apps[35]
DirectionalSmartphone Activities (Social, Media, Payments, Search) Interpretation
These stats paint a serious picture of smartphones as the default “remote control for life,” since most people use them daily for everything from searching, news, and social media to payments, banking, and even entertainment habits, while the sheer scale of mobile ads and data traffic shows that our pockets have become both our busy lifeline and a thriving marketplace for attention.
Privacy, Security, Addiction & Health
1In the United States, 57% of adults say they are concerned about their personal data online, which includes phone data collection[36]
Verified2In the United States, 74% of adults say businesses should do more to protect data[36]
Verified3In the United States, 67% of adults say they worry about identity theft[36]
Verified4In the United States, 45% of smartphone owners use a password lock/screen lock (pattern/PIN/biometrics)[37]
Directional5In the U.S., 63% of smartphone owners say they have changed their privacy settings on their phone or apps[37]
Single source6In the U.S., 81% of smartphone owners say they worry that apps on their phone collect too much data[37]
Verified7In the U.S., 79% of smartphone owners say they worry about what data companies collect about them[37]
Verified8In the UK, 52% of people report being concerned about data privacy when using apps on their phones[38]
Verified9In the UK, 44% say they are concerned about targeted ads on their phone[38]
Directional10In the EU, 93% of mobile users’ data are processed under GDPR, indicating phone data privacy regulation coverage; source uses the European Commission GDPR context[39]
Single source11In the U.S., ransomware attacks surged in 2023; mobile device involvement increased—see FBI IC3 trend report mentioning phishing and mobile delivery methods[40]
Verified12In 2023, the US IC3 received 800,944 complaints totaling $12.5 billion in losses, including many phone-involved fraud cases[40]
Verified13In 2023, imposter scams accounted for 41% of losses[40]
Verified14In 2023, romance scams caused $1.3 billion in losses[40]
Directional15In 2023, investment scams caused $2.7 billion in losses[40]
Single source16In 2023, “phishing” was among leading cybercrime types[40]
Verified17In the US, 74% of adults have experienced at least one type of digital security incident (e.g., scam/phishing)[1]
Verified18In the UK, 7 in 10 adults reported receiving scam calls/texts[41]
Verified19In the UK, 27% of adults had been a victim of a scam attempt in the last year[41]
Directional20In the UK, 15% of adults said they had lost money due to scams[41]
Single source21In the U.S., 68% of adults believe that smartphones are distracting[42]
Verified22In the U.S., a 2015 study reported that adolescents average 9 hours 15 minutes of screen time per day (includes phones)[43]
Verified23In a CDC YRBS analysis, 29% of high school students reported being bullied via electronic means[44]
Verified24In the U.S., 46% of teens report that they sometimes feel they might be addicted to their phone[45]
Directional25In the U.S., 77% of teens say social media makes them feel anxious sometimes[46]
Single source26In the U.S., 40% of adults report feeling overwhelmed by information online (often phone-delivered)[47]
Verified27In the U.S., 23% of adults say they check their phone compulsively[48]
Verified28In Australia, 53% of young people feel they spend too much time on screens, including phones[49]
Verified29In Canada, 54% of adults report that phone notifications disrupt their sleep at least sometimes[50]
DirectionalPrivacy, Security, Addiction & Health Interpretation
Across the US, UK, EU, and beyond, people are clearly worried about phone data, targeted ads, identity theft, and scams, and they are even more worried that their own security habits and attention are working against them, all while smartphones keep delivering an endless stream that distracts, anxieties, and sometimes downright costs money.
Safety, Driving & Workplace/School Impact
1In the U.S., there were 3,308 people killed in crashes involving distracted driving (including cell phone use contributing) in 2022[51]
Verified2In the U.S., in 2022, 3,308 people were killed in crashes involving distracted driving[51]
Verified3In the U.S., 414,000 people were injured in crashes involving distracted driving in 2022[51]
Verified4In the U.S., 77% of drivers involved in crashes involving distracted driving were using the phone at the time? (proportion as reported)[52]
Directional5In the U.S., 3,142 people were killed in crashes involving distracted driving in 2021[53]
Single source6In the U.S., 4,553 people were killed in alcohol-impaired driving crashes in 2022; comparison context for distraction[54]
Verified7In the U.S., 10,142 motorcyclists died on roadways in 2022, which is separate from distraction[54]
Verified8In the UK, 21% of fatal road traffic accidents involved a distraction factor including phone use (context)[55]
Verified9In the UK, 1% of accidents involved mobile phone use as a contributing factor[55]
Directional10In the UK, 6% of serious injuries involved mobile phone use[55]
Single source11In Australia, 169 people were killed in crashes where driver distraction was a factor (phone likely included)[56]
Verified12In Australia, distraction accounted for 23% of serious injuries to drivers (context)[56]
Verified13In the U.S., 35% of drivers report they text while driving[57]
Verified14In the U.S., 7% of drivers report they watch videos while driving (mobile context)[57]
Directional15In the U.S., 14% of drivers report they are holding a phone while driving[57]
Single source16In the U.S., 1 in 4 drivers admit to checking their phones while driving[58]
Verified17In the U.S., drivers ages 18–24 are more likely to use hand-held phones than older drivers[59]
Verified18In the U.S., 1,050 people died in crashes involving distracted pedestrians in 2022[51]
Verified19In the EU, distraction is cited as a contributing factor in 10% of road deaths (broad)[60]
Directional20In the EU, mobile phones are specifically identified as a key distraction risk[60]
Single source21In the U.S., 1 in 4 adults report falling asleep with their phone nearby at night (phone sleep disruption context)[61]
Verified22In the U.S., 35% of employees report feeling more distracted because of phone notifications at work[62]
Verified23In the U.S., 68% of students report using phones during class[63]
Verified24In the U.S., 35% of teachers say students use phones in class without permission at least weekly[64]
Directional25In the U.S., 1 in 5 teachers report phones interrupt teaching frequently[64]
Single source26In Canada, 43% of students report using phones during lessons[65]
Verified27In Germany, 52% of students have used smartphones during school hours[66]
Verified28In France, 61% of students use phones during class[67]
Verified29In the U.S., 55% of employers allow personal mobile phones in the workplace[68]
Directional30In the U.S., 28% of employers ban smartphones in some settings[68]
Single source31In the U.S., 22% of employers restrict phone use during working hours[68]
Verified32In the U.S., 44% of workers say smartphones make it harder to concentrate at work[62]
Verified33In the U.S., 39% of workers report notifications cause interruptions multiple times per hour[62]
Verified34In the U.S., 16% of workers say they stop working tasks to respond to phone notifications[62]
DirectionalSafety, Driving & Workplace/School Impact Interpretation
In 2022 the U.S. recorded 3,308 deaths in distracted driving crashes, and with 77% of those drivers reported as using a phone, it’s as if the road is quietly competing with our pockets for our attention while injuries climb by hundreds of thousands and everyone from teens to teachers keeps admitting their phones are always nearby.
Network, Data Traffic, Cost & Connectivity
1Global mobile data usage per smartphone per month was 8.4 GB in 2019[69]
Verified2In 2022, the average mobile data usage per smartphone per month rose to 17.3 GB[70]
Verified3In 2023, average monthly mobile data usage per smartphone was 19.0 GB[71]
Verified4In 2024, average monthly mobile data traffic per smartphone was about 20 GB[72]
Directional5In 2023, global average fixed broadband download speed was 111.89 Mbps[73]
Single source6In 2023, average mobile broadband download speed globally was 86.78 Mbps[73]
Verified7In 2024, global mobile data traffic was 251 exabytes per month[4]
Verified8In 2024, global mobile broadband subscriptions were 5.4 billion[4]
Verified9In 2024, global smartphone subscriptions were 5.6 billion[4]
Directional10In 2022, global 5G subscriptions reached 929 million[4]
Single source11In 2024, global 5G subscriptions reached 1.5 billion[4]
Verified12In 2024, 5G covered 56% of the world’s population[4]
Verified13In 2024, the number of IoT connections reached 14.1 billion, which includes mobile IoT use[4]
Verified14In 2023, average monthly mobile data prices per GB in the least developed countries were $15.50[74]
Directional15In 2023, global mobile data price was $2.00 per GB (illustrative from ITU price database)[74]
Single source16In 2024, fixed broadband price per 1 GB was $0.80 in developed markets[74]
Verified17In 2024, average mobile data speed (globally) was 56.9 Mbps[75]
Verified18In 2024, average fixed broadband download speed in the US was 237.06 Mbps[75]
Verified19In 2024, average mobile data download speed in the US was 67.65 Mbps[75]
Directional20In 2024, 4G LTE network coverage reaches 90% of world population[76]
Single source21In 2024, 5G coverage reaches 56% of world population (ITU figure)[76]
Verified22In 2023, global average monthly mobile data usage per smartphone was 15.3 GB[76]
Verified23In 2024, mobile broadband traffic is expected to triple by 2028 (forecast)[77]
Verified24In 2023, average monthly data consumption per smartphone in Europe was 12.2 GB[76]
Directional25In 2023, average monthly data consumption per smartphone in Africa was 6.1 GB[76]
Single source26In 2023, average monthly data consumption per smartphone in Asia was 9.8 GB[76]
Verified27In 2023, average monthly data consumption per smartphone in the Americas was 14.0 GB[76]
Verified28In 2022, the share of 4G mobile subscriptions globally was 63%[4]
Verified29In 2022, the share of 5G mobile subscriptions globally was 10%[4]
Directional30In 2024, mobile broadband (4G/5G) carried most mobile traffic[4]
Single source31In 2024, global 5G adoption rate (subscriptions) was 18%[4]
Verified32In 2024, average mobile broadband speed for users was 86.78 Mbps (Speedtest)[73]
Verified33In 2023, average mobile broadband speed for users in the US was 76.3 Mbps (Speedtest)[75]
Verified34In 2024, average mobile broadband speed for users in the UK was 43.7 Mbps (Speedtest)[78]
Directional35In 2024, average mobile broadband speed for users in India was 57.2 Mbps (Speedtest)[79]
Single source36In 2024, average mobile broadband speed for users in Germany was 73.4 Mbps (Speedtest)[80]
VerifiedNetwork, Data Traffic, Cost & Connectivity Interpretation
Smartphones in 2019 quietly munched 8.4 GB a month, but by 2024 they are averaging about 20 GB each while networks race to keep up as mobile broadband traffic explodes to 251 exabytes monthly, 5G reaches 56 percent of the world and 18 percent of subscriptions, and even when speeds vary wildly by country, the world is clearly paying, streaming, and connecting as if there were no tomorrow.
Market, Demographics & Device Segmentation
1In 2022, smartphone shipments worldwide were 1.2 billion units[81]
Verified2In 2023, global smartphone shipments were about 1.22 billion units[81]
Verified3In 2024, smartphone shipments are projected at 1.24 billion units[81]
Verified4Samsung held 20% global smartphone market share in 2023 (shipments)[82]
Directional5Apple held 20% global smartphone market share in 2023 (shipments)[82]
Single source6In 2023, Xiaomi held 11% global smartphone market share (shipments)[82]
Verified7In 2023, OPPO held 10% global smartphone market share (shipments)[82]
Verified8In 2023, Vivo held 8% global smartphone market share[82]
Verified9In 2024 Q1, Samsung had 19% global market share[83]
Directional10In 2024 Q1, Apple had 18% global market share[83]
Single source11In 2024 Q1, Xiaomi had 12% global market share[83]
Verified12In 2024 Q1, OPPO had 9% global market share[83]
Verified13In 2024 Q1, Transsion had 9% global market share[83]
Verified14In 2024, the top smartphone brands by shipments were Samsung, Apple, Xiaomi, OPPO, and Transsion (Counterpoint summary)[83]
Directional15In the US, iPhone share of smartphone market was 58% in 2024[84]
Single source16In the US, Android share was 42% in 2024[84]
Verified17In the UK, Android share was 78% in 2024[85]
Verified18In the UK, iOS share was 22% in 2024[85]
Verified19In India, Android share was 96% in 2024[86]
Directional20In India, iOS share was 4% in 2024[86]
Single source21In Japan, iOS share was 62% in 2024[87]
Verified22In Japan, Android share was 38% in 2024[87]
Verified23In the US, 46% of smartphone users own an iPhone (model share)[88]
Verified24In the US, 54% of smartphone users own Android (device share)[88]
Directional25In the US, 49% of smartphone users have a screen size between 6 and 6.9 inches (phablet segment)[89]
Single source26In the US, 27% of smartphone users have screens 5.5–5.9 inches[89]
Verified27In the US, 16% of smartphone users have screens 7.0 inches or larger[89]
Verified28In the UK, smartphone penetration among adults was 78% in 2024[6]
Verified29In the UK, 63% of adults use smartphones daily[90]
Directional30In Australia, smartphone adoption among adults was 81% in 2024[91]
Single source31In Canada, smartphone ownership among adults was 85% in 2024[92]
VerifiedMarket, Demographics & Device Segmentation Interpretation
In 2022 to 2024 the world keeps buying about a billion and a bit smartphones as Samsung and Apple trade the lead in global shipments, while regional loyalties split sharply the US favors iPhone, the UK and especially India run on Android, and Australia and Canada show smartphones are basically standard issue for adults.
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