GITNUXREPORT 2026

Pet Supplement Industry Statistics

The global pet supplement market is large, rapidly growing, and driven by health-conscious owners.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Statistic 1

68% of U.S. dog owners aged 35-54 purchase pet supplements regularly.

Statistic 2

Millennial pet owners (25-40) represent 42% of pet supplement buyers in North America.

Statistic 3

55% of female pet owners vs 45% male purchase supplements annually.

Statistic 4

Households with income >$100K spend 30% more on pet supplements.

Statistic 5

72% of Gen Z pet parents prioritize natural supplements.

Statistic 6

Urban pet owners buy 25% more supplements than rural ones.

Statistic 7

61% of cat owners over 50 use joint supplements for seniors.

Statistic 8

Baby boomers (55+) account for 28% of supplement spending.

Statistic 9

49% of Hispanic pet owners in U.S. prefer omega-3 supplements.

Statistic 10

Single pet owners purchase 18% more calming aids.

Statistic 11

Parents with children buy 22% fewer pet supplements.

Statistic 12

67% of college-educated owners research supplements online.

Statistic 13

LGBTQ+ pet owners spend 15% more on premium supplements.

Statistic 14

Retired pet owners (65+) use 40% more multivitamins.

Statistic 15

54% of Northeast U.S. residents buy supplements vs 46% South.

Statistic 16

Vegan pet owners prefer plant-based supplements at 78% rate.

Statistic 17

59% of working professionals use auto-ship for supplements.

Statistic 18

Low-income households (<$50K) still spend $120/year on basics.

Statistic 19

73% of multi-pet households buy bulk supplements.

Statistic 20

Asian-American pet owners favor immune boosters at 62%.

Statistic 21

51% of remote workers increased supplement purchases post-2020.

Statistic 22

African-American owners prioritize dental supplements 35% more.

Statistic 23

66% of fitness enthusiasts buy athletic supplements for pets.

Statistic 24

Empty nesters spend 27% more on longevity supplements.

Statistic 25

48% of students (18-24) trial trendy TikTok supplements.

Statistic 26

Homeowners buy 20% more than renters for large dogs.

Statistic 27

70% of eco-conscious owners choose sustainable brands.

Statistic 28

Online channels account for 35% of U.S. pet supplement sales in 2023.

Statistic 29

Veterinary clinics distribute 28% of premium supplements globally.

Statistic 30

Mass retail (Walmart/Petco) holds 22% market share.

Statistic 31

Amazon dominates e-commerce with 45% pet supp sales share.

Statistic 32

Subscription models grew 32% in recurring sales.

Statistic 33

Independent pet stores 15% share, focus local brands.

Statistic 34

Grocery chains like Kroger 12% U.S. supplement sales.

Statistic 35

Direct-to-consumer (DTC) brands up 25% sales.

Statistic 36

Pharmacies (CVS/Walgreens) 8% emerging channel.

Statistic 37

Wholesale clubs (Costco) 10% bulk sales share.

Statistic 38

Europe online pet supps 40% of total sales.

Statistic 39

Asia convenience stores 18% impulse supp buys.

Statistic 40

Farm supply stores 14% rural U.S. sales.

Statistic 41

Chewy.com 30% U.S. online market leader.

Statistic 42

Pet specialty chains (PetSmart) 20% share.

Statistic 43

Export/import trade 25% of global supp volume.

Statistic 44

Mobile vet services distribute 5% urban sales.

Statistic 45

Influencer marketing drives 15% DTC sales.

Statistic 46

B2B sales to breeders 7% wholesale.

Statistic 47

Pop-up shops/events 4% seasonal sales boost.

Statistic 48

Latin America informal markets 30% unbranded sales.

Statistic 49

Australia online 50% highest penetration.

Statistic 50

China Tmall/JD.com 60% e-comm dominance.

Statistic 51

Average pet supp price $25-50, premium $75+.

Statistic 52

Promo discounts drive 22% volume sales.

Statistic 53

Loyalty programs retain 65% repeat buyers.

Statistic 54

The global pet supplements market size was estimated at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.

Statistic 55

U.S. pet supplement sales reached $1.05 billion in 2022, marking a 7% increase from the previous year.

Statistic 56

The pet supplements market in Europe is projected to reach €1.2 billion by 2028, growing at 6.2% CAGR.

Statistic 57

North American pet supplement industry valued at $1.8 billion in 2023 with 8% YoY growth.

Statistic 58

Asia-Pacific pet supplements market expected to grow from $450 million in 2023 to $780 million by 2030 at 8.1% CAGR.

Statistic 59

Global pet supplement market CAGR forecasted at 6.5% through 2027, driven by premiumization.

Statistic 60

U.S. joint health supplements for pets generated $285 million in sales in 2022.

Statistic 61

The digestive health pet supplements segment grew 12% in 2023 globally.

Statistic 62

Pet supplement e-commerce sales surged 22% in 2023 to $650 million worldwide.

Statistic 63

Calming supplements for pets market hit $420 million in North America in 2023.

Statistic 64

Global pet multivitamin supplements valued at $890 million in 2023, up 9% YoY.

Statistic 65

Latin America pet supplements market to expand at 7.3% CAGR to $250 million by 2029.

Statistic 66

U.S. pet supplement market share held by top 10 brands was 45% in 2023.

Statistic 67

Middle East & Africa pet supplements growing at 9.2% CAGR from 2024-2030.

Statistic 68

Pet skin and coat supplements sales increased 15% to $310 million in 2023 U.S.

Statistic 69

Global pet supplement R&D investment rose 18% to $150 million in 2023.

Statistic 70

Canada pet supplements market valued at CAD 250 million in 2023, 6.8% growth.

Statistic 71

Australia pet supplement sales reached AUD 180 million in 2023, up 10%.

Statistic 72

UK pet supplements market projected to hit £450 million by 2027 at 5.5% CAGR.

Statistic 73

India pet supplements market grew 25% YoY to INR 1,200 crore in 2023.

Statistic 74

Brazil pet supplement industry at BRL 400 million in 2023, 11% growth.

Statistic 75

Germany pet supplements sales €320 million in 2023, 7.2% increase.

Statistic 76

China pet supplement market valued at CNY 3.5 billion in 2023, 14% YoY.

Statistic 77

Japan pet supplements reached JPY 150 billion in 2023, growing 8.5%.

Statistic 78

France pet supplement sales €250 million in 2023, up 6%.

Statistic 79

South Korea pet supplements market KRW 800 billion in 2023, 12% growth.

Statistic 80

Mexico pet supplements at MXN 1.2 billion in 2023, 9.8% YoY.

Statistic 81

Russia pet supplement market RUB 25 billion in 2023, 7.5% increase.

Statistic 82

Turkey pet supplements TRY 2.5 billion in 2023, growing 13%.

Statistic 83

South Africa pet supplements ZAR 1.8 billion in 2023, 10.2% growth.

Statistic 84

Joint supplements hold 32% of U.S. pet supplement market share in 2023.

Statistic 85

Omega-3 fatty acid supplements for pets grew 14% in sales in 2023.

Statistic 86

Probiotics for pets accounted for 18% market share globally in 2023.

Statistic 87

Calming treats and supplements surged 28% in 2023 U.S. sales.

Statistic 88

Multivitamins represent 22% of pet supplement purchases worldwide.

Statistic 89

Skin and coat health products grew 16% YoY to $450 million globally.

Statistic 90

Digestive aids for cats hold 12% segment share in Europe.

Statistic 91

CBD pet supplements legalized in 25 states, sales up 35%.

Statistic 92

Glucosamine/chondroitin combos dominate joint health at 65% share.

Statistic 93

Immune support supplements increased 20% post-COVID.

Statistic 94

Dental chews with supplements grew 11% in 2023.

Statistic 95

Heart health supplements for senior pets up 17% sales.

Statistic 96

Weight management supplements hold 9% market share.

Statistic 97

Eye health products like lutein grew 13% in dog segment.

Statistic 98

Liver detox supplements popular in Asia, 15% growth.

Statistic 99

Hip and joint liquids outsell chews 2:1 in U.S.

Statistic 100

Turmeric-based anti-inflammatory supps up 25%.

Statistic 101

Collagen peptides for pets emerged with 40% growth in 2023.

Statistic 102

Mushroom extracts (reishi) in immunity supps up 22%.

Statistic 103

Electrolyte supplements for active pets grew 19%.

Statistic 104

Urinary tract health supps 10% share in cat products.

Statistic 105

Allergy relief chews sales +21% in 2023.

Statistic 106

Brain health (coconut oil) supps up 16% for seniors.

Statistic 107

Prebiotics paired with probiotics at 55% combo rate.

Statistic 108

Antioxidant blends grew 18% in premium lines.

Statistic 109

Mobility aids with MSM up 24% in sales.

Statistic 110

Breath freshener supps 8% market, mostly chews.

Statistic 111

North America holds 38% of global pet supplements market share in 2023.

Statistic 112

Europe pet supplements market at €1.1 billion in 2023, 6% growth.

Statistic 113

Asia-Pacific fastest growing at 9.1% CAGR to 2030.

Statistic 114

U.S. dominates with 65% North American market share.

Statistic 115

China pet supplements market share 25% of APAC in 2023.

Statistic 116

UK leads Europe with 22% regional market share.

Statistic 117

Brazil holds 40% of Latin America pet supps market.

Statistic 118

India growing at 20% CAGR in South Asia.

Statistic 119

Germany 18% Europe share, focus on premium.

Statistic 120

Canada 25% North America after U.S., steady 7% growth.

Statistic 121

Japan 30% East Asia market, high per capita spend.

Statistic 122

Australia 15% Oceania dominance, import reliant.

Statistic 123

Mexico 30% Latam after Brazil, urban growth.

Statistic 124

France 14% Europe, strong vet channel.

Statistic 125

South Korea 20% East Asia, K-beauty influence.

Statistic 126

Russia 35% Eastern Europe/FSU market.

Statistic 127

South Africa leads Africa at 45% share.

Statistic 128

Turkey 28% Middle East market growth.

Statistic 129

Middle East CAGR 10.5% driven by UAE/Saudi.

Statistic 130

Latin America overall 7.8% CAGR to 2030.

Statistic 131

Scandinavia (Nordics) 12% Europe premium share.

Statistic 132

Southeast Asia (Thai/Indo) 18% APAC emerging.

Statistic 133

Eastern Europe (Poland) growing 11% YoY.

Statistic 134

GCC countries 60% MENA pet supps spend.

Statistic 135

Argentina 20% Latam after Brazil/Mexico.

Statistic 136

Benelux 10% Europe, high online penetration.

Statistic 137

Vietnam pet supps exploding at 28% CAGR.

Statistic 138

Nigeria emerging Africa at 15% regional growth.

1/138

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Pet owners are fueling a multibillion-dollar wellness boom, as the global pet supplement industry surges past $2.5 billion and continues to grow rapidly in every corner of the world.

Key Takeaways

The global pet supplements market size was estimated at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
U.S. pet supplement sales reached $1.05 billion in 2022, marking a 7% increase from the previous year.
The pet supplements market in Europe is projected to reach €1.2 billion by 2028, growing at 6.2% CAGR.
68% of U.S. dog owners aged 35-54 purchase pet supplements regularly.
Millennial pet owners (25-40) represent 42% of pet supplement buyers in North America.
55% of female pet owners vs 45% male purchase supplements annually.
Joint supplements hold 32% of U.S. pet supplement market share in 2023.
Omega-3 fatty acid supplements for pets grew 14% in sales in 2023.
Probiotics for pets accounted for 18% market share globally in 2023.
North America holds 38% of global pet supplements market share in 2023.
Europe pet supplements market at €1.1 billion in 2023, 6% growth.
Asia-Pacific fastest growing at 9.1% CAGR to 2030.
Online channels account for 35% of U.S. pet supplement sales in 2023.
Veterinary clinics distribute 28% of premium supplements globally.
Mass retail (Walmart/Petco) holds 22% market share.

The global pet supplement market is large, rapidly growing, and driven by health-conscious owners.

Consumer Demographics

68% of U.S. dog owners aged 35-54 purchase pet supplements regularly.
Millennial pet owners (25-40) represent 42% of pet supplement buyers in North America.
55% of female pet owners vs 45% male purchase supplements annually.
Households with income >$100K spend 30% more on pet supplements.
72% of Gen Z pet parents prioritize natural supplements.
Urban pet owners buy 25% more supplements than rural ones.
61% of cat owners over 50 use joint supplements for seniors.
Baby boomers (55+) account for 28% of supplement spending.
49% of Hispanic pet owners in U.S. prefer omega-3 supplements.
Single pet owners purchase 18% more calming aids.
Parents with children buy 22% fewer pet supplements.
67% of college-educated owners research supplements online.
LGBTQ+ pet owners spend 15% more on premium supplements.
Retired pet owners (65+) use 40% more multivitamins.
54% of Northeast U.S. residents buy supplements vs 46% South.
Vegan pet owners prefer plant-based supplements at 78% rate.
59% of working professionals use auto-ship for supplements.
Low-income households (<$50K) still spend $120/year on basics.
73% of multi-pet households buy bulk supplements.
Asian-American pet owners favor immune boosters at 62%.
51% of remote workers increased supplement purchases post-2020.
African-American owners prioritize dental supplements 35% more.
66% of fitness enthusiasts buy athletic supplements for pets.
Empty nesters spend 27% more on longevity supplements.
48% of students (18-24) trial trendy TikTok supplements.
Homeowners buy 20% more than renters for large dogs.
70% of eco-conscious owners choose sustainable brands.

Consumer Demographics Interpretation

This market tells us that the modern pet parent views their animal less as a dependent and more as a lifestyle accessory with very specific needs, turning the medicine cabinet into a curated wellness boutique shaped by our own demographics, anxieties, and disposable income.

Distribution and Sales

Online channels account for 35% of U.S. pet supplement sales in 2023.
Veterinary clinics distribute 28% of premium supplements globally.
Mass retail (Walmart/Petco) holds 22% market share.
Amazon dominates e-commerce with 45% pet supp sales share.
Subscription models grew 32% in recurring sales.
Independent pet stores 15% share, focus local brands.
Grocery chains like Kroger 12% U.S. supplement sales.
Direct-to-consumer (DTC) brands up 25% sales.
Pharmacies (CVS/Walgreens) 8% emerging channel.
Wholesale clubs (Costco) 10% bulk sales share.
Europe online pet supps 40% of total sales.
Asia convenience stores 18% impulse supp buys.
Farm supply stores 14% rural U.S. sales.
Chewy.com 30% U.S. online market leader.
Pet specialty chains (PetSmart) 20% share.
Export/import trade 25% of global supp volume.
Mobile vet services distribute 5% urban sales.
Influencer marketing drives 15% DTC sales.
B2B sales to breeders 7% wholesale.
Pop-up shops/events 4% seasonal sales boost.
Latin America informal markets 30% unbranded sales.
Australia online 50% highest penetration.
China Tmall/JD.com 60% e-comm dominance.
Average pet supp price $25-50, premium $75+.
Promo discounts drive 22% volume sales.
Loyalty programs retain 65% repeat buyers.

Distribution and Sales Interpretation

The pet supplement market is a fascinating beast, driven by the convenience of Amazon and Chewy, the trust in veterinarians, and the loyalty of local shoppers, while subscription services are quietly grooming a new generation of repeat buyers for a very pampered animal kingdom.

Market Size and Growth

The global pet supplements market size was estimated at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2030.
U.S. pet supplement sales reached $1.05 billion in 2022, marking a 7% increase from the previous year.
The pet supplements market in Europe is projected to reach €1.2 billion by 2028, growing at 6.2% CAGR.
North American pet supplement industry valued at $1.8 billion in 2023 with 8% YoY growth.
Asia-Pacific pet supplements market expected to grow from $450 million in 2023 to $780 million by 2030 at 8.1% CAGR.
Global pet supplement market CAGR forecasted at 6.5% through 2027, driven by premiumization.
U.S. joint health supplements for pets generated $285 million in sales in 2022.
The digestive health pet supplements segment grew 12% in 2023 globally.
Pet supplement e-commerce sales surged 22% in 2023 to $650 million worldwide.
Calming supplements for pets market hit $420 million in North America in 2023.
Global pet multivitamin supplements valued at $890 million in 2023, up 9% YoY.
Latin America pet supplements market to expand at 7.3% CAGR to $250 million by 2029.
U.S. pet supplement market share held by top 10 brands was 45% in 2023.
Middle East & Africa pet supplements growing at 9.2% CAGR from 2024-2030.
Pet skin and coat supplements sales increased 15% to $310 million in 2023 U.S.
Global pet supplement R&D investment rose 18% to $150 million in 2023.
Canada pet supplements market valued at CAD 250 million in 2023, 6.8% growth.
Australia pet supplement sales reached AUD 180 million in 2023, up 10%.
UK pet supplements market projected to hit £450 million by 2027 at 5.5% CAGR.
India pet supplements market grew 25% YoY to INR 1,200 crore in 2023.
Brazil pet supplement industry at BRL 400 million in 2023, 11% growth.
Germany pet supplements sales €320 million in 2023, 7.2% increase.
China pet supplement market valued at CNY 3.5 billion in 2023, 14% YoY.
Japan pet supplements reached JPY 150 billion in 2023, growing 8.5%.
France pet supplement sales €250 million in 2023, up 6%.
South Korea pet supplements market KRW 800 billion in 2023, 12% growth.
Mexico pet supplements at MXN 1.2 billion in 2023, 9.8% YoY.
Russia pet supplement market RUB 25 billion in 2023, 7.5% increase.
Turkey pet supplements TRY 2.5 billion in 2023, growing 13%.
South Africa pet supplements ZAR 1.8 billion in 2023, 10.2% growth.

Market Size and Growth Interpretation

Pet owners worldwide are quite literally putting their money where their pets' mouths are, fueling a booming global industry as they invest in everything from joint health to calm nerves, proving that modern pet care now extends well beyond the food bowl.

Product Types

Joint supplements hold 32% of U.S. pet supplement market share in 2023.
Omega-3 fatty acid supplements for pets grew 14% in sales in 2023.
Probiotics for pets accounted for 18% market share globally in 2023.
Calming treats and supplements surged 28% in 2023 U.S. sales.
Multivitamins represent 22% of pet supplement purchases worldwide.
Skin and coat health products grew 16% YoY to $450 million globally.
Digestive aids for cats hold 12% segment share in Europe.
CBD pet supplements legalized in 25 states, sales up 35%.
Glucosamine/chondroitin combos dominate joint health at 65% share.
Immune support supplements increased 20% post-COVID.
Dental chews with supplements grew 11% in 2023.
Heart health supplements for senior pets up 17% sales.
Weight management supplements hold 9% market share.
Eye health products like lutein grew 13% in dog segment.
Liver detox supplements popular in Asia, 15% growth.
Hip and joint liquids outsell chews 2:1 in U.S.
Turmeric-based anti-inflammatory supps up 25%.
Collagen peptides for pets emerged with 40% growth in 2023.
Mushroom extracts (reishi) in immunity supps up 22%.
Electrolyte supplements for active pets grew 19%.
Urinary tract health supps 10% share in cat products.
Allergy relief chews sales +21% in 2023.
Brain health (coconut oil) supps up 16% for seniors.
Prebiotics paired with probiotics at 55% combo rate.
Antioxidant blends grew 18% in premium lines.
Mobility aids with MSM up 24% in sales.
Breath freshener supps 8% market, mostly chews.

Product Types Interpretation

The pet supplement market reveals that our animals are now navigating a world of stressed guts, creaky joints, and anxious minds with a pharmacy's worth of options, from trendy turmeric to essential omegas, proving we'll spend a fortune to keep our companions as meticulously maintained as we aspire to be.

Regional Markets

North America holds 38% of global pet supplements market share in 2023.
Europe pet supplements market at €1.1 billion in 2023, 6% growth.
Asia-Pacific fastest growing at 9.1% CAGR to 2030.
U.S. dominates with 65% North American market share.
China pet supplements market share 25% of APAC in 2023.
UK leads Europe with 22% regional market share.
Brazil holds 40% of Latin America pet supps market.
India growing at 20% CAGR in South Asia.
Germany 18% Europe share, focus on premium.
Canada 25% North America after U.S., steady 7% growth.
Japan 30% East Asia market, high per capita spend.
Australia 15% Oceania dominance, import reliant.
Mexico 30% Latam after Brazil, urban growth.
France 14% Europe, strong vet channel.
South Korea 20% East Asia, K-beauty influence.
Russia 35% Eastern Europe/FSU market.
South Africa leads Africa at 45% share.
Turkey 28% Middle East market growth.
Middle East CAGR 10.5% driven by UAE/Saudi.
Latin America overall 7.8% CAGR to 2030.
Scandinavia (Nordics) 12% Europe premium share.
Southeast Asia (Thai/Indo) 18% APAC emerging.
Eastern Europe (Poland) growing 11% YoY.
GCC countries 60% MENA pet supps spend.
Argentina 20% Latam after Brazil/Mexico.
Benelux 10% Europe, high online penetration.
Vietnam pet supps exploding at 28% CAGR.
Nigeria emerging Africa at 15% regional growth.

Regional Markets Interpretation

North America may currently hold the global pet supplement crown, but the frantic, treat-tossing competition in growth markets from Vietnam to India suggests our pets' future wellness is a truly worldwide affair.

Sources & References

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