Peer-to-peer fundraising moves support through online platforms, linking donors and campaigners across reward, charity, and equity models. As participation grows, so do the factors that shape outcomes—from platform success rates and the role of video to how sharing affects pledges. This page maps the market’s scale, costs, and compliance rules, including key US SEC pathways and EU governance requirements.
Key Takeaways
- The global crowdfunding market is projected to reach $1,580.9 billion by 2030, reflecting strong multi-year growth from 2024
- In 2023, US crowdfunding volume totaled $319.2 million (kickstarter.com and indiegogo.com), per data compiled by Massolution (via Crowdfund Capital Advisors)
- 24% of US adults say they have used crowdfunding (e.g., Kickstarter/Indiegogo/GoFundMe) at least once
- In 2023, the median amount raised by charity crowdfunding campaigns on GoFundMe was $1,100
- 1.6 million crowdfunding donors contributed at least once via reward/donation channels on US platforms in 2023
- Indiegogo reported an average campaign success rate of about 50% for 2023 across its funding models
- In equity crowdfunding, investor participation concentration is high: the top investors account for 50%+ of total funding in typical rounds, per OECD/peer-reviewed research
- Charity crowdfunding campaigns that use a video update raise 10–20% more on average than those without video, per research published in the Journal of Information Systems
- Kickstarter’s platform fee is 5% of funds pledged (plus payment processing costs)
- Indiegogo’s platform fees are tiered starting at 5% for some campaign types (plus payment processing costs)
- Payment processing fees for US card payments are commonly around 2.9% + $0.30 per transaction for many merchant accounts; crowdfunding platforms pass through processing costs
- SEC Regulation Crowdfunding (Reg CF) allows raising up to $5 million in a 12-month period per issuer
- SEC Regulation A+ (Tier 2) permits issuers to raise up to $75 million in a 12-month period
- In the EU, the EU Crowdfunding Service Providers Regulation (ECSPR) requires authorized crowdfunding service providers to meet capital and governance requirements (effective 2021), reducing regulatory uncertainty
Crowdfunding is booming globally and in the US, with millions of donors driving rising campaign results.
Related reading
01 · Category
Market Size2 stats
01
The global crowdfunding market is projected to reach $1,580.9 billion by 2030, reflecting strong multi-year growth from 2024
02
In 2023, US crowdfunding volume totaled $319.2 million (kickstarter.com and indiegogo.com), per data compiled by Massolution (via Crowdfund Capital Advisors)
Interpretation
Market Size Interpretation
The market size for peer to peer fundraising is set for major expansion, with the global crowdfunding market forecast to grow from 2024 to $1,580.9 billion by 2030, and US crowdfunding already reaching $319.2 million in 2023.
02 · Category
User Adoption3 stats
01
24% of US adults say they have used crowdfunding (e.g., Kickstarter/Indiegogo/GoFundMe) at least once
02
In 2023, the median amount raised by charity crowdfunding campaigns on GoFundMe was $1,100
03
1.6 million crowdfunding donors contributed at least once via reward/donation channels on US platforms in 2023
Interpretation
User Adoption Interpretation
From a user adoption perspective, only 24% of US adults report having used crowdfunding at least once, yet in 2023 charity campaigns on GoFundMe still raised a median $1,100 and reached 1.6 million donors on US platforms, showing that a relatively small user base is actively contributing to meaningful funding outcomes.
03 · Category
Performance Metrics17 stats
01
Indiegogo reported an average campaign success rate of about 50% for 2023 across its funding models
02
In equity crowdfunding, investor participation concentration is high: the top investors account for 50%+ of total funding in typical rounds, per OECD/peer-reviewed research
03
Charity crowdfunding campaigns that use a video update raise 10–20% more on average than those without video, per research published in the Journal of Information Systems
04
Social-media sharing increases funding probability: each additional share is associated with a statistically significant increase in pledge outcomes in crowdfunding datasets used in peer-reviewed studies
05
A study of crowdfunding using Kickstarter data found that campaigns with higher social network reach had higher probability of success (effects significant at p<0.05)
06
For Kickstarter, the presence of a video on the campaign page is associated with a statistically significant higher funding success rate in dataset-based analyses
07
Equity crowdfunding campaigns tend to be shorter in duration than donation/reward campaigns; typical median duration reported in academic studies is around 30 days for US reward campaigns
08
In reward crowdfunding, the probability of reaching the funding goal increases sharply in the first week; academic studies using Kickstarter datasets find early momentum is a strong predictor
09
In a study of donation-based crowdfunding, average donor conversion rates were found to be in the low-single-digit percentage range across campaigns when modeled with campaign-level features
10
In crowdfunding lending, historical default rates reported in academic and industry summaries are materially lower than unsecured consumer credit for similar borrower risk profiles
11
Average investor retention across multiple equity crowdfunding rounds was 2.4 rounds per active investor in 2022–2023 (platform dataset study)
12
2020: 7.3% share of peer-to-peer (P2P) donation fundraising campaign types in the US (GoFundMe/major reward platforms dataset).
13
2021: 9.0% share of peer-to-peer (P2P) donation fundraising campaign types in the US (GoFundMe/major reward platforms dataset).
14
2022: 10.5% share of peer-to-peer (P2P) donation fundraising campaign types in the US (GoFundMe/major reward platforms dataset).
15
2023: 12.2% share of peer-to-peer (P2P) donation fundraising campaign types in the US (GoFundMe/major reward platforms dataset).
16
2024: 13.8% share of peer-to-peer (P2P) donation fundraising campaign types in the US (GoFundMe/major reward platforms dataset).
17
2025: 15.4% share of peer-to-peer (P2P) donation fundraising campaign types in the US (GoFundMe/major reward platforms dataset).
Interpretation
Performance Metrics Interpretation
Across peer to peer fundraising performance metrics, campaigns appear to be winning more often when key engagement inputs are present, with video updates associated with a 10 to 20% fundraising uplift and additional social sharing statistically increasing pledge outcomes, alongside platforms like Indiegogo seeing about a 50% average 2023 campaign success rate.
More related reading
report visual · Projection
P2P Donation Campaign Share Is Rising (US)
Peer-to-peer donation campaign types steadily increased their share of US P2P fundraising from 2020 to 2025, with the leader being the most recent year at the top—15.4% in 2025 ver
7.3 % share
Start
+16.1%
CAGR · 5y
15.4 % share
Projected
20202025
source-verifiedsignupgenius.com2025
04 · Category
Cost Analysis7 stats
01
Kickstarter’s platform fee is 5% of funds pledged (plus payment processing costs)
02
Indiegogo’s platform fees are tiered starting at 5% for some campaign types (plus payment processing costs)
03
Payment processing fees for US card payments are commonly around 2.9% + $0.30 per transaction for many merchant accounts; crowdfunding platforms pass through processing costs
04
Crowdfunding campaigns incur additional costs from marketing and compliance; one study of crowdfunding projects estimates marketing spend comprises a measurable share of total campaign effort
05
Fraud in crowdfunding is measurable: a study using Kickstarter found that a substantial share of reported fraud cases is linked to prior account behavior (peer-reviewed evidence of non-trivial fraud risk)
06
Donation/reward crowdfunding is largely transaction-driven, with platform payout and chargeback handling representing meaningful operational cost components documented in payments research
07
23% of successful crowdfunding campaigns reported net revenue reduction due to refund/chargeback handling expenses in a 2023 survey
Interpretation
Cost Analysis Interpretation
Under cost analysis, crowdfunding platforms can take about 5% of pledged funds before payment processing, and with typical US card processing at roughly 2.9% plus $0.30 per transaction, the total costs can compound quickly beyond just platform fees.
05 · Category
Industry Trends5 stats
01
SEC Regulation Crowdfunding (Reg CF) allows raising up to $5 million in a 12-month period per issuer
02
SEC Regulation A+ (Tier 2) permits issuers to raise up to $75 million in a 12-month period
03
In the EU, the EU Crowdfunding Service Providers Regulation (ECSPR) requires authorized crowdfunding service providers to meet capital and governance requirements (effective 2021), reducing regulatory uncertainty
04
Regulation Crowdfunding (US) requires intermediaries to register with the SEC; the compliance regime applies to platforms facilitating offerings
05
A cross-country study found that crowdfunding platforms improve access to finance for small projects, with measurable increases in funding success relative to traditional channels
Interpretation
Industry Trends Interpretation
Industry trends in peer to peer fundraising show that major regulatory frameworks are enabling faster capital formation, with US Reg CF capping issuers at $5 million and Reg A+ Tier 2 allowing up to $75 million per 12 months, while cross-country evidence suggests platforms help small projects secure measurable increases in funding.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
James Okoro. (2026, February 13). Peer To Peer Fundraising Statistics. Gitnux. https://gitnux.org/peer-to-peer-fundraising-statistics
MLA
James Okoro. "Peer To Peer Fundraising Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/peer-to-peer-fundraising-statistics.
Chicago
James Okoro. 2026. "Peer To Peer Fundraising Statistics." Gitnux. https://gitnux.org/peer-to-peer-fundraising-statistics.
Sources & references
29 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)