The global crowdfunding market is projected to reach $1.58 trillion by 2030. In the US alone, over 24% of adults have used a crowdfunding platform. This analysis examines the performance metrics and cost structures that determine campaign success.
Key Takeaways
- The global crowdfunding market is projected to reach $1,580.9 billion by 2030, reflecting strong multi-year growth from 2024
- In 2023, US crowdfunding volume totaled $319.2 million (kickstarter.com and indiegogo.com), per data compiled by Massolution (via Crowdfund Capital Advisors)
- 24% of US adults say they have used crowdfunding (e.g., Kickstarter/Indiegogo/GoFundMe) at least once
- In 2023, the median amount raised by charity crowdfunding campaigns on GoFundMe was $1,100
- 1.6 million crowdfunding donors contributed at least once via reward/donation channels on US platforms in 2023
- Indiegogo reported an average campaign success rate of about 50% for 2023 across its funding models
- In equity crowdfunding, investor participation concentration is high: the top investors account for 50%+ of total funding in typical rounds, per OECD/peer-reviewed research
- Charity crowdfunding campaigns that use a video update raise 10–20% more on average than those without video, per research published in the Journal of Information Systems
- Kickstarter’s platform fee is 5% of funds pledged (plus payment processing costs)
- Indiegogo’s platform fees are tiered starting at 5% for some campaign types (plus payment processing costs)
- Payment processing fees for US card payments are commonly around 2.9% + $0.30 per transaction for many merchant accounts; crowdfunding platforms pass through processing costs
- SEC Regulation Crowdfunding (Reg CF) allows raising up to $5 million in a 12-month period per issuer
- SEC Regulation A+ (Tier 2) permits issuers to raise up to $75 million in a 12-month period
- In the EU, the EU Crowdfunding Service Providers Regulation (ECSPR) requires authorized crowdfunding service providers to meet capital and governance requirements (effective 2021), reducing regulatory uncertainty
Crowdfunding keeps growing fast, with video, early momentum, and social sharing boosting success across major platforms.
Related reading
01 · Category
Market Size2 stats
01
The global crowdfunding market is projected to reach $1,580.9 billion by 2030, reflecting strong multi-year growth from 2024
02
In 2023, US crowdfunding volume totaled $319.2 million (kickstarter.com and indiegogo.com), per data compiled by Massolution (via Crowdfund Capital Advisors)
Interpretation
Market Size Interpretation
The market size for peer to peer fundraising looks set for major expansion, with global crowdfunding projected to hit $1,580.9 billion by 2030 after strong growth starting in 2024, and the US already generated $319.2 million in 2023 on Kickstarter and Indiegogo.
02 · Category
User Adoption3 stats
01
24% of US adults say they have used crowdfunding (e.g., Kickstarter/Indiegogo/GoFundMe) at least once
02
In 2023, the median amount raised by charity crowdfunding campaigns on GoFundMe was $1,100
03
1.6 million crowdfunding donors contributed at least once via reward/donation channels on US platforms in 2023
Interpretation
User Adoption Interpretation
User adoption in peer to peer fundraising is already mainstream, with 24% of US adults having used crowdfunding at least once and 1.6 million donors contributing on US reward or donation channels in 2023, while the typical charity campaign raised a median of $1,100 on GoFundMe.
03 · Category
Performance Metrics11 stats
01
Indiegogo reported an average campaign success rate of about 50% for 2023 across its funding models
02
In equity crowdfunding, investor participation concentration is high: the top investors account for 50%+ of total funding in typical rounds, per OECD/peer-reviewed research
03
Charity crowdfunding campaigns that use a video update raise 10–20% more on average than those without video, per research published in the Journal of Information Systems
04
Social-media sharing increases funding probability: each additional share is associated with a statistically significant increase in pledge outcomes in crowdfunding datasets used in peer-reviewed studies
05
A study of crowdfunding using Kickstarter data found that campaigns with higher social network reach had higher probability of success (effects significant at p<0.05)
06
For Kickstarter, the presence of a video on the campaign page is associated with a statistically significant higher funding success rate in dataset-based analyses
07
Equity crowdfunding campaigns tend to be shorter in duration than donation/reward campaigns; typical median duration reported in academic studies is around 30 days for US reward campaigns
08
In reward crowdfunding, the probability of reaching the funding goal increases sharply in the first week; academic studies using Kickstarter datasets find early momentum is a strong predictor
09
In a study of donation-based crowdfunding, average donor conversion rates were found to be in the low-single-digit percentage range across campaigns when modeled with campaign-level features
10
In crowdfunding lending, historical default rates reported in academic and industry summaries are materially lower than unsecured consumer credit for similar borrower risk profiles
11
Average investor retention across multiple equity crowdfunding rounds was 2.4 rounds per active investor in 2022–2023 (platform dataset study)
Interpretation
Performance Metrics Interpretation
Across peer to peer fundraising performance metrics, campaigns that strengthen engagement signals tend to do measurably better, for example Indiegogo reports about a 50% average success rate in 2023 and research shows that adding video updates can raise results by 10–20% on average while each additional share increases pledge outcomes in crowdfunding datasets.
More related reading
04 · Category
Cost Analysis7 stats
01
Kickstarter’s platform fee is 5% of funds pledged (plus payment processing costs)
02
Indiegogo’s platform fees are tiered starting at 5% for some campaign types (plus payment processing costs)
03
Payment processing fees for US card payments are commonly around 2.9% + $0.30 per transaction for many merchant accounts; crowdfunding platforms pass through processing costs
04
Crowdfunding campaigns incur additional costs from marketing and compliance; one study of crowdfunding projects estimates marketing spend comprises a measurable share of total campaign effort
05
Fraud in crowdfunding is measurable: a study using Kickstarter found that a substantial share of reported fraud cases is linked to prior account behavior (peer-reviewed evidence of non-trivial fraud risk)
06
Donation/reward crowdfunding is largely transaction-driven, with platform payout and chargeback handling representing meaningful operational cost components documented in payments research
07
23% of successful crowdfunding campaigns reported net revenue reduction due to refund/chargeback handling expenses in a 2023 survey
Interpretation
Cost Analysis Interpretation
Under Cost Analysis, fundraising through major platforms is not just about a 5% to 5%+ platform fee and passing through about 2.9% plus $0.30 payment processing, because additional marketing, compliance, and fraud or refund and chargeback costs can materially erode outcomes, with 23% of successful campaigns in 2023 reporting net revenue reductions from these refund and chargeback handling expenses.
05 · Category
Industry Trends5 stats
01
SEC Regulation Crowdfunding (Reg CF) allows raising up to $5 million in a 12-month period per issuer
02
SEC Regulation A+ (Tier 2) permits issuers to raise up to $75 million in a 12-month period
03
In the EU, the EU Crowdfunding Service Providers Regulation (ECSPR) requires authorized crowdfunding service providers to meet capital and governance requirements (effective 2021), reducing regulatory uncertainty
04
Regulation Crowdfunding (US) requires intermediaries to register with the SEC; the compliance regime applies to platforms facilitating offerings
05
A cross-country study found that crowdfunding platforms improve access to finance for small projects, with measurable increases in funding success relative to traditional channels
Interpretation
Industry Trends Interpretation
Under Industry Trends, peer to peer fundraising is expanding through clearer regulated pathways, with Reg CF enabling up to $5 million per issuer in 12 months and Regulation A Tier 2 allowing as much as $75 million, while EU platform authorization under the ECSPR from 2021 and SEC intermediary registration help reduce friction so that crowdfunding platforms increasingly deliver measurable gains in funding success for small projects.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
James Okoro. (2026, February 13). Peer To Peer Fundraising Statistics. Gitnux. https://gitnux.org/peer-to-peer-fundraising-statistics
MLA
James Okoro. "Peer To Peer Fundraising Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/peer-to-peer-fundraising-statistics.
Chicago
James Okoro. 2026. "Peer To Peer Fundraising Statistics." Gitnux. https://gitnux.org/peer-to-peer-fundraising-statistics.
Sources & references
28 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)