Fundraising is getting smarter, and the data proves it. Online giving grew to $6 billion in the US in 2023 while retention and conversion rates quietly tell a different story about what really moves donors. From corporate match programs where 65% of employee donors participate to peer to peer platforms raising $2.1 billion, the trends span boardrooms and inboxes in ways that will surprise anyone planning next year’s campaign.
Key Takeaways
- Corporate matching programs engaged 65% of employee donors in 2023, avg match $500
- Fortune 500 companies donated $20 billion in 2022, with 75% via employee matching
- Employee giving campaigns raised $2.5 billion through United Way partnerships in 2023
- In 2023, global crowdfunding platforms raised over $34 billion, with equity crowdfunding accounting for 45% of that total primarily through platforms like Seedrs and Crowdcube
- US nonprofits saw a 12.5% increase in recurring online donations in 2022, totaling $4.2 billion via platforms like Donorbox and Classy
- During 2022 Black Friday-Cyber Monday, #GivingTuesdayOne raised $20 million in 24 hours from 150,000 donors using social media integrations
- 28% of US donors in 2022 were aged 18-34, contributing 15% of total giving at higher per capita rates
- Women comprised 52% of high-value donors ($10k+) in 2023, giving 1.8x more to education causes
- Boomers (55+) provided 40% of itemized deductions in 2022, averaging $8,200 per filer
- Retention rates for donors averaged 45% in 2023, down from 50% pre-COVID
- ROI on digital campaigns hit 400% average for top nonprofits in 2023
- Cost to raise $100 averaged $22 for mid-sized orgs in 2022 benchmarks
- Gala auctions raised $1.2 billion for US nonprofits in 2022, with live events averaging $250,000 per gala via platforms like OneCause
- Walkathon events generated 15% of grassroots funds in 2023, with average team raising $12,500 via pledges
- Direct mail campaigns still yielded $3.8 billion in 2022 for large nonprofits, with 4.5% response rate
In 2023, corporate and digital giving accelerated with employee matching, record crowdfunding, and strong mobile conversions.
Related reading
01 · Category
Corporate Fundraising25 stats
01
Corporate matching programs engaged 65% of employee donors in 2023, avg match $500
02
Fortune 500 companies donated $20 billion in 2022, with 75% via employee matching
03
Employee giving campaigns raised $2.5 billion through United Way partnerships in 2023
04
Tech sector led corporate giving at $5.8 billion in 2022, Google #1 at $1.2B
05
Cause-marketing partnerships generated $1.9 billion for brands and causes in 2023
06
Sponsorships for nonprofit events totaled $4.2 billion in 2022, sports events 35%
07
In-kind donations from corps valued at $10 billion in 2023, food/agri leading at 28%
08
Volunteer grants programs paid out $800 million in 2022 for employee service hours
09
ESG-driven giving rose 22% to $3.1 billion in 2023 from financial firms
10
Product redemption fundraisers like Disney's VoluntEARS raised $150 million in 2022
11
B Corp certified companies donated 2x industry avg, $450M total 2023
12
Retailers' round-up campaigns at checkout collected $650 million in 2022 holidays
13
Energy sector philanthropy hit $2.2 billion in 2023, 40% to environment despite irony
14
Pharma companies gave $1.4 billion in 2022, patient assistance programs 55%
15
Percent of payroll giving averaged 1.2% in participating firms 2023
16
Foundation arms of corps distributed $18 billion in 2022, family foundations 60%
17
DEI initiative funding from corps reached $9 billion in 2023, training programs 45%
18
Automotive sponsorships for races raised $1.1 billion for safety causes 2022
19
Food industry product donations fed 50 million meals via corps in 2023, $2B value
20
Insurance firms' grants totaled $1.8 billion in 2022 disaster relief focus
21
Hospitality roundtables donated $500 million in staff meals/services 2023
22
Venture capital firms' social impact investing hit $50 billion in 2022 funds
23
Apparel brands' pink ribbon campaigns raised $500M for breast cancer since 1991, 2023 $60M
24
Telecom employee matches doubled during Ukraine crisis to $100M in 2022
25
Manufacturing PAC contributions to policy causes $300M in 2023 elections
Interpretation
Corporate Fundraising Interpretation
It seems corporate America has discovered that the secret to massive philanthropy is not a single magnanimous billionaire, but rather a legion of employees whose generosity is so contagious that even their employers feel compelled to double down on it.
02 · Category
Digital Fundraising29 stats
01
In 2023, global crowdfunding platforms raised over $34 billion, with equity crowdfunding accounting for 45% of that total primarily through platforms like Seedrs and Crowdcube
02
US nonprofits saw a 12.5% increase in recurring online donations in 2022, totaling $4.2 billion via platforms like Donorbox and Classy
03
During 2022 Black Friday-Cyber Monday, #GivingTuesdayOne raised $20 million in 24 hours from 150,000 donors using social media integrations
04
Text-to-give campaigns in 2023 generated $1.8 billion for US causes, with average donation size of $25.47 per transaction via mGive and MobileCause
05
Peer-to-peer fundraising via platforms like ExtraMile by GoFundMe raised $2.1 billion in 2022, with 72% of funds going to health-related causes
06
Email fundraising open rates for nonprofits averaged 26.4% in 2023, leading to $1.5 billion in revenue with CTR of 2.8%
07
Facebook fundraisers in 2022 mobilized 12 million donors raising $2.4 billion, with 60% from mobile users under 35 years old
08
Crypto donations to nonprofits surged 200% in 2022 to $250 million, led by The Giving Block with Ethereum comprising 40%
09
Livestream fundraising events in 2023 averaged $15,000per event for mid-sized nonprofits using Streamlabs and Tiltify
10
SEO-driven organic traffic to nonprofit donation pages increased 18% YoY in 2023, boosting conversions by 9.2%
11
Mobile-optimized donation forms converted 3x better in 2023, with abandonment rates dropping to 45% from 67% in 2021
12
Personalized SMS fundraising messages had 98% open rates in 2022, raising $450 million across 5,000 campaigns
13
TikTok fundraisers reached 1.5 million users in 2023, generating $50 million for youth causes with viral challenges
14
Google Ad Grants for nonprofits drove $1.2 billion in free traffic value in 2022, with 25% conversion to donations
15
VR fundraising experiences piloted in 2023 raised 40% more per donor via immersive charity walks on Oculus
16
Chatbot-driven donation flows on nonprofit sites increased completion rates by 35% in 2023, averaging $150k/month
17
Instagram Live fundraisers in 2022 collected $800 million globally, with fashion NGOs leading at 22% share
18
NFT charity sales peaked at $30 million in 2022 via platforms like OpenSea Charity, with 85% proceeds to climate causes
19
LinkedIn fundraising tools for B2B causes raised $1.1 billion in 2023 from 500,000 professionals
20
YouTube Super Thanks features enabled $200 million in fan donations to creators' charities in 2023
21
Podcast sponsorship-to-donation funnels converted 15% of listeners in 2023, raising $75 million via Acast
22
AR filters for Snapchat fundraisers engaged 20 million users in 2022, generating $40 million for AR filters
23
WhatsApp donation stickers in Brazil raised R$500 million ($100M USD) in 2023 for disaster relief
24
Twitch charity streams totaled 150 million hours watched in 2022, raising $175 million via Bits and Subs
25
Pinterest fundraising pins drove $30 million in 2023 pledger commitments for visual causes like arts
26
Twitter (X) tipping jars for nonprofits collected $50 million in 2022 from micro-donations under $5
27
Reddit Gifts for Good program matched $10 million in donations in 2023 via community upvotes
28
Discord server boosts funded $15 million in nonprofit servers in 2023 through Nitro subscriptions
29
Clubhouse audio rooms for fundraising peaked at $8 million in 2022 drop-in donations
Interpretation
Digital Fundraising Interpretation
While the future of giving is being written in code across every platform imaginable, the story remains refreshingly human: we're willing to fund what moves us, but only if you make it laughably easy to do so.
03 · Category
Donor Demographics21 stats
01
28% of US donors in 2022 were aged 18-34, contributing 15% of total giving at higher per capita rates
02
Women comprised 52% of high-value donors ($10k+) in 2023, giving 1.8x more to education causes
03
Boomers (55+) provided 40% of itemized deductions in 2022, averaging $8,200 per filer
04
Hispanic donors grew 25% in participation from 2020-2023, favoring health orgs at 35% share
05
65% of millennial donors prefer monthly giving, pledging 22% more over lifetime value
06
African American giving rates hit 55% household participation in 2022, up 10% YoY
07
Rural donors averaged $1,200annual gifts in 2023 vs $900 urban, focused on faith-based 48%
08
LGBTQ+ donors gave 30% more to advocacy groups, 72% under 40 years old in 2022 surveys
09
42% of Gen Z (1997-2012) donated in 2023, influenced by social media at 88% rate
10
Married couples donated 2.5x single filers in 2022, $5,400average deduction
11
Veterans comprised 12% of major donors, prioritizing military causes at 65% allocation
12
College-educated donors gave 4x non-grads, $2,800avg in 2023 household data
13
Low-income households (<$50k) donated 4.2% of income in 2022 vs 1.8% high-income
14
Asian American donors rose to 8% of total giving in 2023, STEM causes 40%
15
Empty-nesters (55-64) increased giving by 15% post-retirement in 2022
16
Self-employed donors averaged $3,500gifts, 30% to business-aligned causes
17
55% of female donors volunteer alongside giving, boosting retention 25%
18
Urban millennials donated 18% more during crises like COVID, 2020-2023 data
19
Retirees over 70 gave 50% to family foundations, $10k+ avg in 2022
20
First-time donors in 2023 were 68% under 30, acquired via digital channels
21
Households with children donated 28% more to youth causes, $1,100 avg 2022
Interpretation
Donor Demographics Interpretation
Fundraising in America is a rich and evolving tapestry where the generosity of youth is often unseen but potent, where the seasoned hands of experience write the largest checks yet give the smallest percentage, and where the truest measure of a donor's heart might just be found in the quiet persistence of those who have the least to give away.
More related reading
04 · Category
Fundraising Effectiveness23 stats
01
Retention rates for donors averaged 45% in 2023, down from 50% pre-COVID
02
ROI on digital campaigns hit 400% average for top nonprofits in 2023
03
Cost to raise $100averaged $22 for mid-sized orgs in 2022 benchmarks
04
Lifetime value of recurring donors 5x one-time givers, $2,500vs $450 avg
05
Events ROI 3:1 average in 2023, galas outperforming walks at 5:1
06
Major gift officers closed 12 gifts avg/year at $150k each in 2023
07
Email ROI 42:1 highest channel, $42revenue per $1 spent 2022 data
08
Acquisition cost $1.50per new donor via digital in 2023, retention halves it
09
Planned giving yields 10x ROI over 20 years, $1M corpus avg 2022
10
Peer-to-peer ROI 4:1 with volunteer teams raising 3x solo efforts
11
Direct mail ROI 5:1 for house lists, 1:1 for cold prospects 2023
12
Social media ads CPA $25avg for donations in 2022, conversions 2.5%
13
Board member solicitation success 75% vs staff 45% in 2023 surveys
14
Segmentation boosts response 30%, personalized appeals 50% uplift
15
Multi-channel campaigns ROI 6:1 vs single 2.5:1 in 2022 tests
16
Lapsed donor reactivation ROI 8:1 cheaper than new acquisition
17
Video storytelling increased donations 25% avg in A/B tests 2023
18
Thank-you speed under 48hrs lifts retention 25% to 55% rates
19
Legacy gift conversion 20% from cultivated prospects over 5 years
20
Corporate partnership ROI 10:1 including PR value multipliers
21
Mobile giving conversion 12% vs desktop 8% in 2023 funnels
22
A/B testing adoption raised avg campaign ROI 35% for users 2022
23
Volunteer-led appeals ROI infinite as zero cost base, 2x staff rates
Interpretation
Fundraising Effectiveness Interpretation
In 2023, the fundraising field is a paradox where keeping a donor is harder than ever, yet a well-placed email, a story told by video, or a timely thank-you note can yield returns so handsome they'd make a venture capitalist blush, proving that efficiency and genuine connection are the new currency.
05 · Category
Traditional Fundraising28 stats
01
Gala auctions raised $1.2 billion for US nonprofits in 2022, with live events averaging $250,000 per gala via platforms like OneCause
02
Walkathon events generated 15% of grassroots funds in 2023, with average team raising $12,500 via pledges
03
Direct mail campaigns still yielded $3.8 billion in 2022 for large nonprofits, with 4.5% response rate
04
Telethon-style phone-a-thons raised $900 million in 2023, with scripts boosting pledge rates by 22%
05
Car washes as fundraisers netted $5,000average for schools in 2022 summer campaigns across 10,000 events
06
Bake sales contributed $150 million annually to PTAs, with top events clearing $2,500 per day
07
Raffles and sweepstakes generated $2.1 billion in 2022, compliant with state laws averaging 25% profit margins
08
Golf charity outings raised $1.5 billion in 2023, with foursomes paying $1,200 entry and sponsorships adding 60%
09
Yard sales for nonprofits cleared $800average per event in 2022, with 40% from clothing donations
10
Talent shows raised $3,000median for community groups in 2023, ticket sales at $15/head
11
50/50 raffles at sports events netted $50,000average for teams in 2022 seasons
12
Holiday wreath sales by scouts raised $20 million in 2022 holiday season, $45 per wreath average
13
Carnival booths generated $10,000per festival for churches, with games yielding 70% margins
14
Read-a-thon programs collected $100 million from schools in 2023, pledges at $0.25/page average
15
Silent auctions at conferences averaged $45,000in 2022, with bid increments of $100 driving 150% value
16
Candy bar sales for sports teams raised $5per bar, totaling $75 million annually across US high schools
17
Dinner/dance galas had 65% attendance rate in 2023, table sales at $2,500 for 10 seats
18
Penny wars in classrooms raised $1,000average per school in 2022 spirit weeks
19
Flower bulb sales netted $30profit per $25 order for clubs, $12 million total in fall 2023
20
Trivia nights averaged $4,500net for nonprofits in 2023, 100 attendees at $20/team of 4
21
Cookie dough sales raised $200 million for schools, $18/tub with 50% margin
22
Fashion shows for boutiques raised $15,000average, runway models donating time
23
Pet wash days collected $2,000per event for animal shelters in 2022, $20/dog average
24
Art auctions featured 50 pieces averaging $1,200sale price for galleries in 2023
25
Bowl-a-thons scored $8,000median for leagues, $50/lane sponsorships
26
Luau parties raised $12,000for Hawaiian-themed fundraisers, ticket at $75
27
Magazine fundraisers sold 1 million subs in 2022 at $15/discounted issue
28
Casino nights grossed $25,000average with fake chips buy-in at $50
Interpretation
Traditional Fundraising Interpretation
The fundraising landscape is a gloriously diverse ecosystem, ranging from the quiet efficiency of a fifty-cent pledge per page read to the high-stakes theater of a gala auction, proving that whether you're selling a wreath, a dream, or a chance to dunk the principal, Americans will open their wallets for a cause they believe in.
06 · Category
Trends and Global Statistics22 stats
01
Online giving grew 7.2% to $6 billion in US 2023 despite economic headwinds
02
Total US charitable giving reached $557.16 billion in 2023, up 1.9% adjusted for inflation
03
Foundations gave $103.5 billion in 2022, 8.2% increase led by bequests surge
04
Religion sector received 27% of donations $150B in 2023, down from prior years
05
Global philanthropy hit $1.3 trillion in 2022, Asia up 12% YoY
06
Donor-advised funds grew to $230 billion assets in 2023, grants up 9%
07
Bequests totaled $42.8 billion in 2022, 12% of total giving driven by stock market
08
Human services orgs captured 13% of funds $72B amid inflation pressures 2023
09
International giving fell 9.1% to $27.8B in 2022 due to Ukraine focus shift
10
Arts/culture giving rose 7.8% to $16.4B in 2023 post-pandemic recovery
11
Education donations hit $84.15B in 2023, higher ed 55% share steady
12
Environment/animals sector up 6.4% to $14.78B amid climate urgency 2023
13
Health orgs received $47.6B in 2022, hospitals 70% despite flat growth
14
Public-society benefit giving $55.4B up 4.1% including civil rights focus
15
UK donations reached £12.7 billion in 2023, 4% real terms growth
16
Canada charitable giving $11.5B CAD in 2022, participation down to 19.3%
17
India CSR spending hit ₹25,000 crore ($3B) in FY2023, education 40%
18
Australia donations $13.3B AUD in 2023, trusts up 15% post-tax changes
19
EU cross-border giving €50B in 2022, green transition 25% share
20
China private philanthropy ¥200B RMB in 2023, tech billionaires 30%
21
Africa total giving $1.5B USD equivalent 2022, mobile money 45% channel
22
Brazil donations R$20B in 2023, disaster relief spike 200%
Interpretation
Trends and Global Statistics Interpretation
The collective human spirit stubbornly keeps its wallet open for good causes, deftly shuffling billions across sectors and borders with a mix of enduring loyalty, sharp strategic pivots, and refreshingly direct clicks, proving generosity is both resilient and relentlessly adaptive.
Reference
Cite This Report
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APA
Priyanka Sharma. (2026, February 13). Fundraising Statistics. Gitnux. https://gitnux.org/fundraising-statistics
MLA
Priyanka Sharma. "Fundraising Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/fundraising-statistics.
Chicago
Priyanka Sharma. 2026. "Fundraising Statistics." Gitnux. https://gitnux.org/fundraising-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
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