Contrary to the whispers of its demise, the global PC industry is a roaring $215 billion titan, fueled by resurgent enterprise spending, a relentless gaming boom, and the enduring power of the laptop.
Key Takeaways
- Global PC market revenue reached $215 billion in 2023.
- PC market grew by 2.5% YoY in Q4 2023.
- US PC market revenue was $72 billion in 2023.
- Worldwide PC shipments totaled 241.8 million units in 2023.
- Q4 2023 PC shipments reached 67.1 million units.
- Lenovo shipped 60 million PCs in 2023.
- Global gaming PC market size $42.9 billion in 2023.
- Gaming PC shipments reached 40 million units in 2023.
- Discrete GPU shipments for gaming 35 million in 2023.
- Global desktop CPU shipments 70 million in 2023.
- Laptop CPU shipments 170 million units 2023.
- NVIDIA discrete GPU shipments 50 million in 2023.
- 60% of consumers prefer Windows PCs.
- 35% enterprise PCs refreshed in 2023.
- Remote work boosted PC demand 20% post-2020.
The PC market grew to $215 billion in 2023 and is forecast to continue its steady recovery.
Components Market
- Global desktop CPU shipments 70 million in 2023.
- Laptop CPU shipments 170 million units 2023.
- NVIDIA discrete GPU shipments 50 million in 2023.
- AMD CPU market share 25% in desktops 2023.
- Intel CPU market share 75% overall 2023.
- DDR5 RAM adoption 20% in new PCs 2023.
- SSD shipments 400 million units in 2023.
- HDD shipments declined to 100 million in 2023.
- Gaming GPU average price $600 in 2023.
- Laptop display shipments 200 million 22-inch avg.
- Battery capacity avg 60Wh in laptops 2023.
- Motherboard shipments 150 million in 2023.
- Power supply units 120 million shipped 2023.
- Cooling solutions market $10 billion 2023.
- Intel 13th Gen CPU shipments 40 million.
- AMD Ryzen 7000 series 15 million shipped.
- NVIDIA RTX 40-series 30 million GPUs.
- Samsung SSD market share 30% in 2023.
- WD/HGST SSD share 25% in PCs 2023.
- OLED panels in 5% premium laptops 2023.
- WiFi 6E modules in 40% new PCs.
- Case shipments 80 million for desktops.
- Keyboard/mouse combos 300 million units.
- Global PC RAM market $50 billion 2023.
- Average PC RAM 16GB in 2023 shipments.
Components Market Interpretation
Despite Intel's continued dominance and a clear market shift toward laptops, the PC industry in 2023 was a hive of quiet revolutions, from SSDs decisively burying hard drives to gamers funding NVIDIA's architectural marvels one costly GPU at a time.
Consumer and Enterprise Trends
- 60% of consumers prefer Windows PCs.
- 35% enterprise PCs refreshed in 2023.
- Remote work boosted PC demand 20% post-2020.
- Average PC lifespan 5.5 years in 2023.
- 70% consumers buy laptops over desktops.
- Gaming as primary use for 25% new PCs.
- Enterprise AI PCs 10% adoption by 2024.
- Windows 11 market share 40% in Q1 2024.
- Chrome OS share 12% in education PCs.
- 55% users upgrade RAM as first mod.
- Hybrid work models 60% enterprise PC use.
- Sustainability: 40% prefer recyclable PCs.
- Touchscreen PCs 15% of shipments 2023.
- Gen Z 80% research PCs online before buy.
- Brand loyalty: 50% repurchase same vendor.
- Average consumer PC spend $800 in 2023.
- Enterprise avg spend $1,200 per PC.
- 65% remote workers own personal PCs.
- Education sector PC penetration 90%.
- E-sports drives 15% youth PC purchases.
- ARM-based PCs 5% market share 2023.
- 75% enterprises plan Windows 11 migration by 2025.
- Content creation PCs 20% consumer demand.
- 50% gamers stream on Twitch/PC.
- Female PC gamers 46% of total in 2023.
- Budget PCs (<$500) 30% sales volume.
- Premium PCs (>$1500) 20% revenue share.
- 40% enterprises adopt zero-trust PCs.
Consumer and Enterprise Trends Interpretation
The PC market is a walking contradiction, where consumers cling to Windows like a security blanket while casually stretching its lifespan past five years, enterprises are slowly trading in their hardware for a new AI and hybrid-work era, and everyone from gamers to students is fueling a demand that’s constantly being reshaped by how we live, work, and play.
Gaming Segment
- Global gaming PC market size $42.9 billion in 2023.
- Gaming PC shipments reached 40 million units in 2023.
- Discrete GPU shipments for gaming 35 million in 2023.
- 45% of gamers use gaming desktops in 2023.
- Gaming laptop market grew 12% YoY in 2023.
- NVIDIA holds 80% gaming GPU market share 2023.
- AMD gaming GPU market share 19% in 2023.
- Esports PC users 500 million globally in 2023.
- Custom gaming PC builds 25% of gaming market.
- Gaming PC average price $1,500 in 2023.
- Steam users on PC 120 million monthly active 2023.
- 30% of PC shipments are gaming-oriented in 2023.
- RGB lighting in 70% of new gaming PCs 2023.
- High-refresh-rate displays in 60% gaming laptops.
- VR-ready PCs 10 million shipped in 2023.
- Gaming PC market CAGR 11% to 2028.
- US gaming PC market $15 billion in 2023.
- China gaming PC users 200 million in 2023.
- Alienware gaming PC shipments 2 million in 2023.
- Razer gaming PC market share 5% in 2023.
- Corsair components in 40% gaming PCs.
- Gaming mouse market 50 million units 2023.
- Mechanical keyboards in 55% gaming setups.
- Global GPU market for gaming $40 billion 2023.
- PC gaming revenue $45 billion in 2023.
- Intel Arc GPUs 2 million shipped for gaming 2023.
Gaming Segment Interpretation
Despite NVIDIA’s near-monopoly providing the high-octane heart for 40 million gaming PCs sold last year—with 70% of them now absurdly lit by RGB like neon-drenched cathedrals to performance—the real story is that 500 million esports users, 120 million monthly on Steam, and a relentless 11% market growth prove PC gaming is now less a niche hobby and more a global, custom-built colossus where style and substance are equally serious business.
Revenue and Market Size
- Global PC market revenue reached $215 billion in 2023.
- PC market grew by 2.5% YoY in Q4 2023.
- US PC market revenue was $72 billion in 2023.
- Worldwide PC revenue forecast to hit $240 billion by 2027.
- Europe PC market revenue stood at $45 billion in 2022.
- Gaming PC market revenue was $42.9 billion in 2023.
- Enterprise PC spending reached $120 billion globally in 2023.
- Consumer PC segment revenue $95 billion in 2023.
- APAC PC market revenue $85 billion in 2023.
- Laptop revenue share 75% of total PC market in 2023.
- Global PC market valued at $210 billion in 2022.
- PC market CAGR projected at 4.5% from 2023-2030.
- North America PC revenue $80 billion in 2023.
- Desktop PC revenue declined to $50 billion in 2023.
- Premium PC segment revenue grew 15% in 2023.
- Global PC market revenue per unit averaged $850 in 2023.
- China PC market revenue $60 billion in 2023.
- Latin America PC revenue $12 billion in 2023.
- Middle East PC market revenue $8 billion in 2023.
- PC refresh cycle boosted revenue by 10% in 2023.
- Ultrabook revenue $30 billion globally in 2023.
- All-in-one PC revenue $15 billion in 2023.
- PC market revenue share by Lenovo 25% in 2023.
- HP PC revenue $35 billion in FY2023.
- Dell PC revenue $40 billion in 2023.
- Apple Mac revenue $29 billion in 2023.
- Asus PC revenue $12 billion in 2023.
- Acer PC revenue $8 billion in 2023.
- MSI PC revenue $5 billion in 2023.
- Global PC market revenue expected to grow 5% in 2024.
Revenue and Market Size Interpretation
The PC market, that global workhorse once thought to be waning, is proving its stubborn vitality not by selling vastly more boxes, but by selling pricier ones—a $215 billion testament to the world's enduring, and surprisingly premium, digital addiction.
Shipments and Volumes
- Worldwide PC shipments totaled 241.8 million units in 2023.
- Q4 2023 PC shipments reached 67.1 million units.
- Lenovo shipped 60 million PCs in 2023.
- HP PC shipments 52 million units in 2023.
- Dell shipments 40 million PCs in 2023.
- Apple Mac shipments 22 million in 2023.
- Asus PC shipments 20 million units in 2023.
- Acer shipments 15 million PCs in 2023.
- Global laptop shipments 180 million in 2023.
- Desktop PC shipments 60 million units in 2023.
- US PC shipments 50 million in 2023.
- China PC shipments 45 million in 2023.
- Europe PC shipments 55 million units in 2023.
- Q1 2024 PC shipments 59.8 million units.
- PC shipments declined 16.2% in 2023 overall.
- Lenovo market share 23.8% in PC shipments 2023.
- HP market share 21.5% PC shipments 2023.
- Gaming PC shipments 40 million units in 2023.
- Enterprise PC shipments 100 million in 2023.
- Consumer PC shipments 140 million in 2023.
- Chromebook shipments 30 million in 2023.
- Tablet cannibalization reduced PC shipments by 5%.
- PC shipments forecast 263 million in 2024.
- Lenovo Q4 2023 shipments 16.9 million.
- HP Q4 2023 PC shipments 14.1 million.
- Dell Q4 2023 shipments 10.5 million.
- PC shipments in APAC 110 million in 2023.
Shipments and Volumes Interpretation
The PC market might be on a bit of a diet, but with Lenovo still holding the largest slice of a quarter-billion-unit pie, it's clear the desktop’s obituary remains premature.
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