GITNUXREPORT 2026

Outdoor Advertising Industry Statistics

The global out-of-home advertising industry is growing and thriving through rapid digital transformation.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

OOH ads boost brand lift by 22% on average across 500+ campaigns.

Statistic 2

DOOH campaigns achieve 3.2x higher attention than static OOH.

Statistic 3

47% sales lift from OOH-exposed shoppers vs. non-exposed.

Statistic 4

Programmatic DOOH ROI averages 2.8:1 spend-to-revenue ratio.

Statistic 5

Transit OOH drives 18% increase in app downloads measured.

Statistic 6

65% ad recall rate for motion/animated OOH vs. 32% static.

Statistic 7

OOH contributes 12% to total campaign attribution in multi-channel.

Statistic 8

Airport OOH yields 25% higher purchase intent for travel brands.

Statistic 9

Retail OOH increases foot traffic by 14% within 7 days.

Statistic 10

Billboard campaigns show 40% unaided recall after 2 weeks.

Statistic 11

DOOH geo-targeting improves conversion by 31%.

Statistic 12

OOH+TV synergy boosts reach by 28% at lower CPM.

Statistic 13

55% of CPG brands report positive ROI from OOH sampling.

Statistic 14

Interactive DOOH lifts engagement 4.1x over non-interactive.

Statistic 15

OOH search lift averages 27% post-exposure.

Statistic 16

Mall OOH drives 20% uplift in same-day purchases.

Statistic 17

Political OOH campaigns increase voter turnout by 8-12% in targeted precincts.

Statistic 18

Auto brands see 23% test drive inquiries from highway OOH.

Statistic 19

QSR OOH promotions yield 15% redemption rate via mobile.

Statistic 20

Pharma OOH achieves 34% awareness among HCPs.

Statistic 21

Beverage OOH extends reach to 89% national coverage.

Statistic 22

Fashion OOH boosts social mentions by 42%.

Statistic 23

Tech gadget OOH pre-launch hype increases pre-orders 19%.

Statistic 24

72% of millennials (25-40) report noticing OOH ads daily during commutes.

Statistic 25

68% of Gen Z (18-24) engage with DOOH via mobile interaction post-exposure.

Statistic 26

Urban dwellers (pop. >1M) exposed to OOH 47 times/week on average.

Statistic 27

54% of Hispanics in U.S. show higher brand recall from OOH vs. other media.

Statistic 28

Women aged 35-54 represent 42% of OOH audience in transit environments.

Statistic 29

61% of affluent consumers (HHInc >$100K) encounter luxury OOH weekly.

Statistic 30

Rural OOH reach covers 28% of U.S. adults, focusing on highway travelers.

Statistic 31

49% of parents with children under 12 notice family-targeted OOH ads.

Statistic 32

Students (18-24) show 73% awareness of campus place-based OOH.

Statistic 33

58% of Boomers (55+) recall OOH health ads more than digital.

Statistic 34

African American consumers 62% more likely to act on OOH CPG promotions.

Statistic 35

Shoppers exposed to retail OOH spend 17% more in-store.

Statistic 36

65% of commuters aged 25-44 scan QR codes on transit OOH.

Statistic 37

Gamers (18-34) engage 2.5x more with interactive DOOH games.

Statistic 38

52% of EV drivers notice charging station OOH ads.

Statistic 39

Seniors (65+) represent 22% of airport OOH audience.

Statistic 40

70% of fitness enthusiasts recall gym OOH wellness ads.

Statistic 41

Tourists account for 35% of landmark OOH impressions in NYC.

Statistic 42

59% of remote workers still encounter OOH during errands.

Statistic 43

LGBTQ+ consumers 48% more responsive to inclusive OOH campaigns.

Statistic 44

The global out-of-home (OOH) advertising market was valued at $28.3 billion in 2023, reflecting a 9.2% increase from the previous year driven by digital expansion.

Statistic 45

U.S. OOH advertising spending hit $8.5 billion in 2023, up 8.1% year-over-year, with digital OOH (DOOH) accounting for 42% of total spend.

Statistic 46

Europe's OOH market grew to €6.2 billion in 2023, boosted by a 15% rise in DOOH investments.

Statistic 47

Asia-Pacific OOH ad spend reached $12.1 billion in 2023, with China contributing 45% of the regional total.

Statistic 48

Billboard segment dominated U.S. OOH with $3.2 billion in revenue in 2023, representing 38% of total OOH spend.

Statistic 49

Projected global OOH market size to reach $35.7 billion by 2028, growing at a CAGR of 5.8% from 2023.

Statistic 50

U.S. transit OOH spending increased to $1.1 billion in 2023, a 12% YoY growth due to urban mobility recovery.

Statistic 51

Street furniture OOH in Latin America generated $1.4 billion in 2023, up 7.5% amid economic rebound.

Statistic 52

DOOH segment expected to grow at 12.4% CAGR globally through 2030, reaching $15.2 billion.

Statistic 53

UK OOH market valued at £1.3 billion in 2023, with 25% growth in digital formats.

Statistic 54

Canadian OOH spend totaled CAD 650 million in 2023, rising 10.2% YoY led by Toronto and Vancouver.

Statistic 55

Australian OOH industry revenue hit AUD 1.2 billion in 2023, with DOOH at 35% share.

Statistic 56

India OOH market grew to INR 4,500 crore in 2023, 18% increase driven by metro cities.

Statistic 57

Middle East OOH spend reached $2.1 billion in 2023, with UAE at 40% of regional total.

Statistic 58

Africa OOH market valued at $1.8 billion in 2023, growing 11% with South Africa leading.

Statistic 59

Programmatic DOOH spending in U.S. surged to $1.2 billion in 2023, 25% of total DOOH.

Statistic 60

Global OOH impression volume exceeded 500 billion in 2023, up 14% from 2022.

Statistic 61

U.S. place-based OOH revenue reached $900 million in 2023, 10.5% growth.

Statistic 62

China OOH market size hit RMB 85 billion in 2023, with digital at 55% share.

Statistic 63

Brazil OOH spend totaled BRL 3.2 billion in 2023, recovering 9% post-pandemic.

Statistic 64

France OOH market at €1.1 billion in 2023, DOOH up 20%.

Statistic 65

Germany OOH revenue €850 million in 2023, 12% growth in digital.

Statistic 66

Japan OOH market ¥450 billion in 2023, transit dominant at 40%.

Statistic 67

South Korea OOH spend KRW 2.5 trillion in 2023, DOOH 30% share.

Statistic 68

Mexico OOH market $450 million USD in 2023, billboards 50%.

Statistic 69

Programmatic OOH global spend $3.5 billion in 2023, 22% of total OOH.

Statistic 70

U.S. airport OOH revenue $350 million in 2023, up 15%.

Statistic 71

Retail OOH in U.S. generated $650 million in 2023, 18% growth.

Statistic 72

Global DOOH market $7.8 billion in 2023, projected CAGR 13.2% to 2030.

Statistic 73

U.S. highway billboard revenue $2.1 billion in 2023, 7% YoY increase.

Statistic 74

72% of OOH operators committed to net-zero emissions by 2030.

Statistic 75

Solar-powered DOOH screens reached 25% of U.S. installations in 2023.

Statistic 76

Recycled materials used in 60% of new static OOH structures globally.

Statistic 77

40% reduction in energy use from LED retrofits in European OOH.

Statistic 78

Carbon footprint of DOOH ads 70% lower than TV per impression.

Statistic 79

85% of consumers prefer brands with sustainable OOH practices.

Statistic 80

EV charging-integrated OOH planned for 50,000 sites by 2027.

Statistic 81

Biodegradable vinyl wraps adopted by 35% of billboard operators.

Statistic 82

Smart city OOH to integrate air quality sensors in 45% deployments.

Statistic 83

Projected 20% OOH growth from green tech ads by 2028.

Statistic 84

55% of DOOH screens recyclable by design in new standards.

Statistic 85

Waterless cleaning tech cuts usage 90% in street furniture OOH.

Statistic 86

Biodiversity credits from OOH land restoration projects up 150%.

Statistic 87

OOH industry offsets 1.2 million tons CO2 via verified programs 2023.

Statistic 88

Metaverse OOH extensions piloted for 10% of major campaigns.

Statistic 89

65% operators transitioning to e-ink low-power displays.

Statistic 90

Circular economy models recover 75% of OOH materials.

Statistic 91

Future OOH projected 40% DOOH by 2025, 70% by 2030.

Statistic 92

AI for optimizing OOH routes reduces truck emissions 25%.

Statistic 93

Community solar shared by OOH sites powers 10,000 homes.

Statistic 94

Zero-waste events tied to OOH activations grew 30%.

Statistic 95

Regenerative OOH designs enhance urban green spaces 20%.

Statistic 96

Blockchain for green OOH certifications issued 50,000 tokens.

Statistic 97

Future-proof OOH with modular designs 80% adaptable.

Statistic 98

Hologram OOH to reduce physical waste by 50% in pilots.

Statistic 99

OOH industry invests $500M in sustainable tech R&D 2023-2025.

Statistic 100

90% of future OOH to comply with ISO 14001 environmental standards.

Statistic 101

Programmatic DOOH platforms processed over 1.2 trillion impressions globally in 2023.

Statistic 102

65% of DOOH screens worldwide now support 4G/5G connectivity as of 2024.

Statistic 103

AI-driven dynamic creative optimization (DCO) used in 42% of DOOH campaigns in U.S. 2023.

Statistic 104

28% average increase in campaign performance from real-time weather-triggered DOOH ads.

Statistic 105

Over 75,000 connected DOOH screens in the U.S. by end of 2023.

Statistic 106

Blockchain integration for OOH ad verification adopted by 15% of global networks in 2023.

Statistic 107

5G-enabled DOOH screens grew 180% YoY in Europe during 2023.

Statistic 108

Proximity-based targeting via Bluetooth beacons reached 55% adoption in urban DOOH.

Statistic 109

Computer vision tech measured 92% accurate dwell time in DOOH audience metrics 2023.

Statistic 110

Programmatic SSPs handled 68% of DOOH transactions in 2023 globally.

Statistic 111

AR-enabled OOH experiences deployed on 12% of digital billboards in Asia 2023.

Statistic 112

Cloud-based CMS for DOOH used by 82% of operators, reducing latency by 40%.

Statistic 113

Geofencing precision improved to 10-meter accuracy in 70% of DOOH platforms 2023.

Statistic 114

360-degree cameras for OOH attribution adopted by 25% of U.S. agencies.

Statistic 115

LED screen brightness standards reached 10,000 nits in 45% of new installations 2023.

Statistic 116

IoT sensors integrated into 60% of street furniture OOH for environmental data.

Statistic 117

Voice-activated OOH pilots shown 35% higher engagement in trials 2023.

Statistic 118

Edge computing reduced DOOH content update time to under 2 seconds in 55% networks.

Statistic 119

NFC tagging on OOH media scanned 150 million times globally in 2023.

Statistic 120

Facial recognition opt-in for anonymized metrics used in 18% EU DOOH sites.

Statistic 121

Holographic displays piloted on 5% of premium OOH locations in 2023.

Statistic 122

Data clean rooms for OOH privacy compliance adopted by 40% platforms.

Statistic 123

LiDAR for pedestrian flow measurement in 22% of smart city OOH.

Statistic 124

8K resolution DOOH screens installed in 10% of Tokyo stations 2023.

Statistic 125

Quantum dot LED tech boosted color gamut by 30% in new OOH displays.

Statistic 126

55% of DOOH now supports HTML5 dynamic ads without plugins.

1/126

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Amidst the whirlwind of digital noise, a powerful physical medium is seeing explosive global growth, fueled by a digital transformation that saw the out-of-home advertising market surge to over $28 billion last year.

Key Takeaways

The global out-of-home (OOH) advertising market was valued at $28.3 billion in 2023, reflecting a 9.2% increase from the previous year driven by digital expansion.
U.S. OOH advertising spending hit $8.5 billion in 2023, up 8.1% year-over-year, with digital OOH (DOOH) accounting for 42% of total spend.
Europe's OOH market grew to €6.2 billion in 2023, boosted by a 15% rise in DOOH investments.
Programmatic DOOH platforms processed over 1.2 trillion impressions globally in 2023.
65% of DOOH screens worldwide now support 4G/5G connectivity as of 2024.
AI-driven dynamic creative optimization (DCO) used in 42% of DOOH campaigns in U.S. 2023.
72% of millennials (25-40) report noticing OOH ads daily during commutes.
68% of Gen Z (18-24) engage with DOOH via mobile interaction post-exposure.
Urban dwellers (pop. >1M) exposed to OOH 47 times/week on average.
OOH ads boost brand lift by 22% on average across 500+ campaigns.
DOOH campaigns achieve 3.2x higher attention than static OOH.
47% sales lift from OOH-exposed shoppers vs. non-exposed.
72% of OOH operators committed to net-zero emissions by 2030.
Solar-powered DOOH screens reached 25% of U.S. installations in 2023.
Recycled materials used in 60% of new static OOH structures globally.

The global out-of-home advertising industry is growing and thriving through rapid digital transformation.

Campaign Effectiveness

OOH ads boost brand lift by 22% on average across 500+ campaigns.
DOOH campaigns achieve 3.2x higher attention than static OOH.
47% sales lift from OOH-exposed shoppers vs. non-exposed.
Programmatic DOOH ROI averages 2.8:1 spend-to-revenue ratio.
Transit OOH drives 18% increase in app downloads measured.
65% ad recall rate for motion/animated OOH vs. 32% static.
OOH contributes 12% to total campaign attribution in multi-channel.
Airport OOH yields 25% higher purchase intent for travel brands.
Retail OOH increases foot traffic by 14% within 7 days.
Billboard campaigns show 40% unaided recall after 2 weeks.
DOOH geo-targeting improves conversion by 31%.
OOH+TV synergy boosts reach by 28% at lower CPM.
55% of CPG brands report positive ROI from OOH sampling.
Interactive DOOH lifts engagement 4.1x over non-interactive.
OOH search lift averages 27% post-exposure.
Mall OOH drives 20% uplift in same-day purchases.
Political OOH campaigns increase voter turnout by 8-12% in targeted precincts.
Auto brands see 23% test drive inquiries from highway OOH.
QSR OOH promotions yield 15% redemption rate via mobile.
Pharma OOH achieves 34% awareness among HCPs.
Beverage OOH extends reach to 89% national coverage.
Fashion OOH boosts social mentions by 42%.
Tech gadget OOH pre-launch hype increases pre-orders 19%.

Campaign Effectiveness Interpretation

It’s clear the outdoor advertising industry isn’t just wallpaper but a dynamic, high-return engine that commands attention, drives sales, and proves that sometimes the oldest medium can still pack the smartest punch.

Consumer Demographics

72% of millennials (25-40) report noticing OOH ads daily during commutes.
68% of Gen Z (18-24) engage with DOOH via mobile interaction post-exposure.
Urban dwellers (pop. >1M) exposed to OOH 47 times/week on average.
54% of Hispanics in U.S. show higher brand recall from OOH vs. other media.
Women aged 35-54 represent 42% of OOH audience in transit environments.
61% of affluent consumers (HHInc >$100K) encounter luxury OOH weekly.
Rural OOH reach covers 28% of U.S. adults, focusing on highway travelers.
49% of parents with children under 12 notice family-targeted OOH ads.
Students (18-24) show 73% awareness of campus place-based OOH.
58% of Boomers (55+) recall OOH health ads more than digital.
African American consumers 62% more likely to act on OOH CPG promotions.
Shoppers exposed to retail OOH spend 17% more in-store.
65% of commuters aged 25-44 scan QR codes on transit OOH.
Gamers (18-34) engage 2.5x more with interactive DOOH games.
52% of EV drivers notice charging station OOH ads.
Seniors (65+) represent 22% of airport OOH audience.
70% of fitness enthusiasts recall gym OOH wellness ads.
Tourists account for 35% of landmark OOH impressions in NYC.
59% of remote workers still encounter OOH during errands.
LGBTQ+ consumers 48% more responsive to inclusive OOH campaigns.

Consumer Demographics Interpretation

While the data proves a billboard is no longer a passive monologue but a dynamic conversation starter, its real power lies in revealing that from the urban commuter to the rural traveler, every journey is an audience waiting to be captivated, with relevance being the truest measure of reach.

Market Size and Revenue

The global out-of-home (OOH) advertising market was valued at $28.3 billion in 2023, reflecting a 9.2% increase from the previous year driven by digital expansion.
U.S. OOH advertising spending hit $8.5 billion in 2023, up 8.1% year-over-year, with digital OOH (DOOH) accounting for 42% of total spend.
Europe's OOH market grew to €6.2 billion in 2023, boosted by a 15% rise in DOOH investments.
Asia-Pacific OOH ad spend reached $12.1 billion in 2023, with China contributing 45% of the regional total.
Billboard segment dominated U.S. OOH with $3.2 billion in revenue in 2023, representing 38% of total OOH spend.
Projected global OOH market size to reach $35.7 billion by 2028, growing at a CAGR of 5.8% from 2023.
U.S. transit OOH spending increased to $1.1 billion in 2023, a 12% YoY growth due to urban mobility recovery.
Street furniture OOH in Latin America generated $1.4 billion in 2023, up 7.5% amid economic rebound.
DOOH segment expected to grow at 12.4% CAGR globally through 2030, reaching $15.2 billion.
UK OOH market valued at £1.3 billion in 2023, with 25% growth in digital formats.
Canadian OOH spend totaled CAD 650 million in 2023, rising 10.2% YoY led by Toronto and Vancouver.
Australian OOH industry revenue hit AUD 1.2 billion in 2023, with DOOH at 35% share.
India OOH market grew to INR 4,500 crore in 2023, 18% increase driven by metro cities.
Middle East OOH spend reached $2.1 billion in 2023, with UAE at 40% of regional total.
Africa OOH market valued at $1.8 billion in 2023, growing 11% with South Africa leading.
Programmatic DOOH spending in U.S. surged to $1.2 billion in 2023, 25% of total DOOH.
Global OOH impression volume exceeded 500 billion in 2023, up 14% from 2022.
U.S. place-based OOH revenue reached $900 million in 2023, 10.5% growth.
China OOH market size hit RMB 85 billion in 2023, with digital at 55% share.
Brazil OOH spend totaled BRL 3.2 billion in 2023, recovering 9% post-pandemic.
France OOH market at €1.1 billion in 2023, DOOH up 20%.
Germany OOH revenue €850 million in 2023, 12% growth in digital.
Japan OOH market ¥450 billion in 2023, transit dominant at 40%.
South Korea OOH spend KRW 2.5 trillion in 2023, DOOH 30% share.
Mexico OOH market $450 million USD in 2023, billboards 50%.
Programmatic OOH global spend $3.5 billion in 2023, 22% of total OOH.
U.S. airport OOH revenue $350 million in 2023, up 15%.
Retail OOH in U.S. generated $650 million in 2023, 18% growth.
Global DOOH market $7.8 billion in 2023, projected CAGR 13.2% to 2030.
U.S. highway billboard revenue $2.1 billion in 2023, 7% YoY increase.

Market Size and Revenue Interpretation

So, despite our best efforts to disappear into our phones, the world outside is still shouting at us—digitally, profitably, and with remarkably good health.

Sustainability and Future Trends

72% of OOH operators committed to net-zero emissions by 2030.
Solar-powered DOOH screens reached 25% of U.S. installations in 2023.
Recycled materials used in 60% of new static OOH structures globally.
40% reduction in energy use from LED retrofits in European OOH.
Carbon footprint of DOOH ads 70% lower than TV per impression.
85% of consumers prefer brands with sustainable OOH practices.
EV charging-integrated OOH planned for 50,000 sites by 2027.
Biodegradable vinyl wraps adopted by 35% of billboard operators.
Smart city OOH to integrate air quality sensors in 45% deployments.
Projected 20% OOH growth from green tech ads by 2028.
55% of DOOH screens recyclable by design in new standards.
Waterless cleaning tech cuts usage 90% in street furniture OOH.
Biodiversity credits from OOH land restoration projects up 150%.
OOH industry offsets 1.2 million tons CO2 via verified programs 2023.
Metaverse OOH extensions piloted for 10% of major campaigns.
65% operators transitioning to e-ink low-power displays.
Circular economy models recover 75% of OOH materials.
Future OOH projected 40% DOOH by 2025, 70% by 2030.
AI for optimizing OOH routes reduces truck emissions 25%.
Community solar shared by OOH sites powers 10,000 homes.
Zero-waste events tied to OOH activations grew 30%.
Regenerative OOH designs enhance urban green spaces 20%.
Blockchain for green OOH certifications issued 50,000 tokens.
Future-proof OOH with modular designs 80% adaptable.
Hologram OOH to reduce physical waste by 50% in pilots.
OOH industry invests $500M in sustainable tech R&D 2023-2025.
90% of future OOH to comply with ISO 14001 environmental standards.

Sustainability and Future Trends Interpretation

The outdoor advertising industry is staging an impressive green coup, proving that saving the planet and selling you things aren't mutually exclusive, as they power billboards with sunshine, build them from yesterday's trash, and quietly turn your gaze into a vote for a cleaner city.

Technological Advancements

Programmatic DOOH platforms processed over 1.2 trillion impressions globally in 2023.
65% of DOOH screens worldwide now support 4G/5G connectivity as of 2024.
AI-driven dynamic creative optimization (DCO) used in 42% of DOOH campaigns in U.S. 2023.
28% average increase in campaign performance from real-time weather-triggered DOOH ads.
Over 75,000 connected DOOH screens in the U.S. by end of 2023.
Blockchain integration for OOH ad verification adopted by 15% of global networks in 2023.
5G-enabled DOOH screens grew 180% YoY in Europe during 2023.
Proximity-based targeting via Bluetooth beacons reached 55% adoption in urban DOOH.
Computer vision tech measured 92% accurate dwell time in DOOH audience metrics 2023.
Programmatic SSPs handled 68% of DOOH transactions in 2023 globally.
AR-enabled OOH experiences deployed on 12% of digital billboards in Asia 2023.
Cloud-based CMS for DOOH used by 82% of operators, reducing latency by 40%.
Geofencing precision improved to 10-meter accuracy in 70% of DOOH platforms 2023.
360-degree cameras for OOH attribution adopted by 25% of U.S. agencies.
LED screen brightness standards reached 10,000 nits in 45% of new installations 2023.
IoT sensors integrated into 60% of street furniture OOH for environmental data.
Voice-activated OOH pilots shown 35% higher engagement in trials 2023.
Edge computing reduced DOOH content update time to under 2 seconds in 55% networks.
NFC tagging on OOH media scanned 150 million times globally in 2023.
Facial recognition opt-in for anonymized metrics used in 18% EU DOOH sites.
Holographic displays piloted on 5% of premium OOH locations in 2023.
Data clean rooms for OOH privacy compliance adopted by 40% platforms.
LiDAR for pedestrian flow measurement in 22% of smart city OOH.
8K resolution DOOH screens installed in 10% of Tokyo stations 2023.
Quantum dot LED tech boosted color gamut by 30% in new OOH displays.
55% of DOOH now supports HTML5 dynamic ads without plugins.

Technological Advancements Interpretation

Outdoor ads have evolved from static billboards into a hyper-connected, data-driven dialogue with the world, where AI crafts real-time messages, blockchain ensures their integrity, and every raindrop or passerby can trigger a smarter, more relevant conversation.

Sources & References

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