Orlando Tourism Statistics: Market Report & Data

Highlights: The Most Important Orlando Tourism Statistics

  • Orlando welcomed a record 75 million tourists in 2018, a 4.2% increase from 2017.
  • Around 60.3 million people visit Walt Disney World in Orlando each year.
  • Overseas travelers only accounted for 19% of Orlando's record 75 million visitors in 2018.
  • International drive in Orlando is a main tourist strip that is over 10 miles long and home to more than 100 hotels.
  • On average, tourists stay in Orlando for 5.7 nights.
  • The Universal Studios theme park in Orlando draws in around 10.7 million visitors a year.
  • Total tourism tax collections in Orange County (Orlando area) was $276 million in 2017.
  • Tourism-related jobs in Orlando increased by 5.1% in 2018.
  • Orlando's tourism led to $70 billion in economic impact in 2018.

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Welcome to our deep dive into the fascinating world of Orlando Tourism Statistics. Known globally for its iconic theme parks, Orlando is a hub of activity and adventure that attracts millions of visitors annually. This blog post aims to dissect and analyze the data behind this bustling tourist hotspot. We’ll be exploring a wide spectrum of metrics like tourist arrivals, seasonal trends, visitor demographics, and the economic impacts. Looking at these statistics can offer some intriguing insights that help to understand the factors influencing this dynamic, ever-evolving sector. Whether you’re a tourist industry professional, a statistics enthusiast, or a curious visitor, join us as we journey through the figures that shape the landscape of Orlando’s vibrant tourism industry.

The Latest Orlando Tourism Statistics Unveiled

Orlando welcomed a record 75 million tourists in 2018, a 4.2% increase from 2017.

The revelation that Orlando greeted an unprecedented 75 million tourists in 2018, representing a 4.2% leap from the previous year, serves as a vibrant testament to the city’s escalating allure and robust tourism sector. This noteworthy surge not only sketches a picture of Orlando as an increasingly popular vacation destination but also bodes well for its economy and local businesses, demonstrating their capacity to attract and accommodate an ever-growing influx of international travelers. This exciting tourist trend effectively underlines the essence of our blog post on Orlando Tourism Statistics, shedding light on the city’s meteoric rise as a tourist hub.

Around 60.3 million people visit Walt Disney World in Orlando each year.

Emerging as a veritable juggernaut in the realm of Orlando’s tourism draw, the annual footfall in Walt Disney World surpasses a staggering 60.3 million visitors. This monumental figure not only affirms Disney’s unmistakable charisma but also aptly attests to Orlando’s booming tourism industry itself. Encapsulating a significant portion of the global tourism crowd, it amplifies Orlando’s international appeal, highlighting the city’s robust capacity to attract, entertain, and delight a diverse array of tourists from myriad cultures and backgrounds. This data point hence stands as a momentous testament to the thriving pulse of Orlando’s touristic allure, underscoring its pivotal place in global tourism maps.

Overseas travelers only accounted for 19% of Orlando’s record 75 million visitors in 2018.

Illuminating the bustling global attraction of Orlando, a noteworthy piece of data surfaces: in 2018, a mere 19% of Orlando’s record-breaking 75 million visitors traveled from overseas. This figure underscores two equally critical points for those invested in Orlando’s Tourism Industry. On one hand, it emphasizes the robust domestic appeal of the city, indicating a strong, loyal base of national tourists. On the other hand, it subtly suggests a vast horizon of untapped potential in attracting more international visitors, thereby channeling efforts to strategically market Orlando’s charms on a more global scale.

International drive in Orlando is a main tourist strip that is over 10 miles long and home to more than 100 hotels.

The pulsating heart of Orlando’s vibrant tourism scene, International Drive, with its impressive stretch of over 10 miles and an attractive array of more than 100 hotels, provides a compelling testament to the city’s visitor appeal. Given its size and the volume of accommodation, this statistic provides an essential reference point in a blog post on Orlando Tourism Statistics, demonstrating the scale of infrastructure supporting the city’s thriving tourism sector. By offering a tangible measurement of Orlando’s capacity to welcome and host tourists, this information truly underscores the city’s status as a leading global tourist destination.

On average, tourists stay in Orlando for 5.7 nights.

Unveiling the secret behind the magnetic allure of Orlando, an intriguing figure reveals itself – tourists, on average, commit to a hearty stay of 5.7 nights in this land of wonder. This numerical oracle not only marks Orlando’s success in captivating its visitors but also drives home its solid positioning as a vacation hotspot deemed worthy of prolonged holidays. It is a testament to the enchanting charms and multitudes of experiences Orlando offers that keep the vacationers rooted longer than typical city visits. Moreover, it speaks volumes about the potential economic spurts, lodging industry booms and per tourist spending patterns, all crucial factors shaping the landscape of Orlando’s thriving tourism sector. This figure sets the pace for enticing more tourism investments, enhancing visitor experiences, and detailing effective marketing strategies.

The Universal Studios theme park in Orlando draws in around 10.7 million visitors a year.

Grasping the impact of Universal Studios Orlando on the city’s tourism landscape is pivotal. With an astounding figure of approximately 10.7 million annual visitors, the theme park stands as a colossal magnet that significantly contributes to the city’s tourism inflow. This reflects not only the immense popularity of the destination but also its potential effect on local businesses, hospitality sector, and consequently, the economy of Orlando. A blogger delving into Orlando tourism statistics would find this information crucial to provide a comprehensive overview of the city’s tourism prowess.

Total tourism tax collections in Orange County (Orlando area) was $276 million in 2017.

Highlighting the impressive figure of $276 million in total tourism tax collections for Orange County in 2017 provides a measure of the remarkable economic impact of Orlando’s tourism industry. This grand total signifies a vibrant and flourishing tourism sector, offering economic vitality to the region through direct and indirect channels of revenue. It underscores the critical role tourism plays in contributing to local government coffers, thereby enabling enhancements in infrastructure, public services and overall quality of life for residents. Therefore, it shines a spotlight on the economic powerhouse that is Orlando tourism.

Tourism-related jobs in Orlando increased by 5.1% in 2018.

Highlighting an impressive 5.1% increase in Orlando’s tourism-related jobs for the year of 2018, not only illustrates the vigor of the city’s tourism sector, but also underscores the role it plays in fueling economic growth and employment. These figures infuse a human element into the numerical narrative; they reflect the livelihood and economic prosperity of thousands who are directly or indirectly reliant on Orlando’s tourism industry. Moreover, this increase represents confidence in sustained growth, paving the way for future investment and diversification opportunities within the tourism sector. This strength further cements Orlando as a premier global destination, giving readers and potential tourists alike an interesting and engaging story to follow.

Orlando’s tourism led to $70 billion in economic impact in 2018.

Imagining the significant imprint on Orlando’s economy, the striking $70 billion bump from tourism in 2018 underscores its formidable position as a large economic booster. It offers an enlightening lens to understand the gravity of the tourism sector, highlighting its pivotal role in fiscal growth. In the realm of Orlando’s Tourism Statistics, this figure not only traces the colossal economic influence exerted by tourists but also serves as a testament to the city’s magnetic charm that attracted such massive influx of tourist dollars, thereby reinforcing its renown as a premium tourist destination. The fact is further vital in shaping future tourism policies, investment decisions and in creating more sustainable growth strategies for Orlando’s burgeoning tourism industry.


Orlando’s tourism industry continues to demonstrate impressive strength and resilience, manifesting a positive growth trend. The increasing number of tourists, as validated by the robust statistics, underscores the lure of its diverse attractions, from world-renowned theme parks to rich cultural and culinary landscapes. These ongoing tourist influx and expenditure trends not only fuel the economic vitality of the city but they also indicate a promising future for the local businesses and the Orlando tourism industry as a whole.


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What is the annual number of tourists visiting Orlando?

As of 2019, Orlando received more than 75 million visitors a year. However, this figure significantly varies year by year, depending on various factors such as global economic conditions and travel restrictions.

Which are the most popular tourist attractions in Orlando?

The most popular tourist attractions in Orlando are the Walt Disney World Resort, Universal Orlando Resort, SeaWorld Orlando, and the Kennedy Space Center.

What is the economic impact of tourism in Orlando?

Tourism is a major contributor to the Orlando economy, providing an estimated $75 billion in economic impact and supporting over 400,000 jobs as of 2019.

What is the average length of stay for tourists in Orlando?

The average length of a visit to Orlando is approximately 4.5 days. This can vary depending on the time of year and the tourist's itinerary.

How does the tourism in Orlando fluctuate seasonally?

Tourism in Orlando tends to peak during the summer months (June - August) and during holiday seasons (Thanksgiving, Christmas, and New Year). The lowest levels of tourism are typically seen in January and September. However, due to its warm climate, Orlando has a relatively stable tourist influx throughout the year compared to other destinations.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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