GITNUX MARKETDATA REPORT 2024

Diversity In The Tourism Industry Statistics

Providing statistics on diversity in the tourism industry, including representation of various groups and demographic trends.

Statistic 1

"In 2020, women accounted for 54% of employees in the tourism industry."

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Statistic 2

"Women hold only 5.4% of CEO positions in listed travel and tourism companies."

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Statistic 3

"Across the top 50 travel companies, only 3% of C-level executives and board members are from a Black, Asian, or Minority Ethnic background."

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Statistic 4

"In the UK, only 1% of travel industry entrepreneurs are from the BAME background."

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Statistic 5

"Less than 5% of Australia's tourism workforce identify as Aboriginal or Torres Strait Islander."

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Statistic 6

"The population of people with disabilities travels at least once per year at a 54% rate."

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Statistic 7

"30% of travellers in the age group of 20-30 years consider local culture and indulgence in local activities as the USP while travelling."

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Statistic 8

"Educational tourism booked by students of diverse ethnic backgrounds has grown by 59% y-o-y."

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Statistic 9

"Among LGBTQ+ travelers, more than 50% say that hotel safety and privacy policies are substantial when choosing a vacation spot."

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Statistic 10

"Over 70% of indigenous tourism businesses in Australia are run by indigenous people."

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Statistic 11

"An astounding 73% of global travelers intend to stay at least once in an eco-friendly accommodation."

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Statistic 12

"More than 50% of tourists consider diversity within the local population when choosing their vacation destination."

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Statistic 13

"According to a study on millennial travel, 90% say that adventure is a significant part of any trip, while only 40% find relaxation a must."

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