GITNUXREPORT 2026

Ooh Industry Statistics

The global OOH industry is strong and growing rapidly due to digital transformation.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

In 2023, OOH reached 89% of U.S. adults weekly, delivering 3.2 trillion impressions.

Statistic 2

Global OOH impressions totaled 5.8 trillion in 2023 across urban populations.

Statistic 3

U.S. DOOH delivered 1.1 trillion impressions in 2023, up 25% YoY.

Statistic 4

72% of UK consumers noticed OOH ads in the past week in 2023 survey.

Statistic 5

OOH reaches 94% of millennials globally on a monthly basis.

Statistic 6

In Europe, OOH covers 82% of adults aged 18-34 weekly.

Statistic 7

India's urban OOH reaches 250 million people monthly via transit.

Statistic 8

U.S. highway billboards generated 2.4 trillion impressions in 2023.

Statistic 9

65% of Brazilian consumers report high OOH visibility in cities.

Statistic 10

Australia's OOH reaches 90% of population aged 16+ annually.

Statistic 11

Canada OOH weekly reach stands at 85% of adults.

Statistic 12

Middle East OOH impressions hit 800 billion in UAE/Saudi 2023.

Statistic 13

South Africa OOH reaches 78% of urban adults weekly.

Statistic 14

Mexico transit OOH covers 45 million daily commuters.

Statistic 15

Japan OOH station ads reach 120 million daily passengers.

Statistic 16

France street OOH impressions totaled 1.2 trillion in 2023.

Statistic 17

Germany OOH reaches 88% of drivers on highways monthly.

Statistic 18

Global airport OOH reaches 4.2 billion passengers annually.

Statistic 19

U.S. retail OOH impressions 900 billion in 2023.

Statistic 20

China urban OOH reaches 1 billion impressions daily.

Statistic 21

Singapore OOH covers 95% of public transport users.

Statistic 22

OOH ads in U.S. achieve 42% higher recall than TV among Gen Z.

Statistic 23

Brands using OOH see 54% sales lift on average per Nielsen study.

Statistic 24

DOOH campaigns deliver 23% higher engagement than static OOH.

Statistic 25

UK OOH generates £5.55 return per £1 invested.

Statistic 26

79% of consumers acted on OOH ad exposure within a week globally.

Statistic 27

U.S. OOH boosts digital search volume by 45% post-exposure.

Statistic 28

European OOH yields 497% ROI for CPG brands.

Statistic 29

India's OOH drives 32% uplift in store visits per Google study.

Statistic 30

Brazilian OOH campaigns show 28% brand preference increase.

Statistic 31

Australia OOH delivers 6:1 ROI average.

Statistic 32

Canada OOH effectiveness: 67% purchase intent lift.

Statistic 33

Middle East OOH ROI 4.2x for retail advertisers.

Statistic 34

South Africa OOH increases footfall by 19%.

Statistic 35

Mexico OOH recall rate 68%, highest among media.

Statistic 36

Japan OOH boosts sales 15-20% for FMCG.

Statistic 37

France OOH 40% higher ad awareness vs digital alone.

Statistic 38

Germany OOH drives 35% uplift in consideration.

Statistic 39

Global transit OOH 2.5x more effective for impulse buys.

Statistic 40

U.S. billboard OOH ROI 5.97:1 per Geopath.

Statistic 41

Airport OOH yields 73% recall among travelers.

Statistic 42

Retail OOH increases dwell time 22% and sales 17%.

Statistic 43

China DOOH engagement 3x higher with interactivity.

Statistic 44

Singapore OOH 51% action rate post-exposure.

Statistic 45

The global OOH market is projected to reach $45.7 billion by 2028, CAGR 7.1%.

Statistic 46

U.S. OOH expected to grow at 6.8% CAGR to $12.5 billion by 2027.

Statistic 47

DOOH segment forecasted to grow 12.5% annually globally through 2030.

Statistic 48

Asia-Pacific OOH CAGR projected at 9.2% from 2024-2030.

Statistic 49

Europe's OOH growth rate expected 5.4% CAGR to €9.5 billion by 2028.

Statistic 50

U.S. DOOH projected to hit $5.2 billion by 2025, 15% CAGR.

Statistic 51

Global OOH ad spend to increase 7.3% in 2024 to $35.2 billion.

Statistic 52

UK's OOH forecasted 8% growth in 2024 to £1.5 billion.

Statistic 53

India OOH market CAGR 18.5% projected to INR 10,000 crore by 2027.

Statistic 54

Brazil OOH expected 11% annual growth to R$4 billion by 2026.

Statistic 55

Australia's OOH to grow 7.2% CAGR reaching AUD 1.6 billion by 2028.

Statistic 56

Canada OOH projected CAGR 6.5% to CAD 1.3 billion by 2027.

Statistic 57

Middle East OOH growth 10.8% CAGR to $2.1 billion by 2028.

Statistic 58

South Africa OOH forecasted 9% growth annually to ZAR 3.5 billion by 2027.

Statistic 59

Mexico OOH CAGR 12% to MXN 20 billion by 2028.

Statistic 60

Japan OOH expected 4.5% CAGR to ¥550 billion by 2030.

Statistic 61

France OOH growth 6.2% to €850 million by 2027.

Statistic 62

Germany OOH projected CAGR 5.8% to €1.5 billion by 2028.

Statistic 63

U.S. transit OOH to grow 9.1% CAGR through 2028.

Statistic 64

Global billboard OOH segment CAGR 6.3% to 2030.

Statistic 65

DOOH airport advertising 14.2% CAGR globally.

Statistic 66

China OOH CAGR 8.7% to RMB 160 billion by 2028.

Statistic 67

Singapore OOH growth 7.5% to SGD 350 million by 2027.

Statistic 68

In 2023, the global out-of-home (OOH) advertising market was valued at $32.4 billion, marking a 10.2% year-over-year increase driven by post-pandemic recovery and digital integration.

Statistic 69

The U.S. OOH industry generated $8.5 billion in revenue in 2023, representing 26% of the total global market share.

Statistic 70

Europe's OOH market size stood at €7.2 billion in 2022, with street furniture and transit segments contributing 45% combined.

Statistic 71

Asia-Pacific OOH revenues reached $12.1 billion in 2023, fueled by rapid urbanization in China and India.

Statistic 72

In 2023, digital OOH (DOOH) accounted for 42% of total U.S. OOH spending, totaling $3.6 billion.

Statistic 73

The UK OOH market delivered £1.4 billion in net advertising revenue in 2023, up 22% from 2022.

Statistic 74

Brazil's OOH sector reported R$2.8 billion (approximately $550 million USD) in billings for 2023.

Statistic 75

Australia's OOH industry achieved AUD 1.1 billion in revenue in 2023, with a 15% growth rate.

Statistic 76

Canada's OOH market size was CAD 950 million in 2023, comprising 5.2% of total ad spend.

Statistic 77

In 2022, the Middle East OOH market valued at $1.2 billion, led by UAE and Saudi Arabia.

Statistic 78

South Africa's OOH revenues hit ZAR 2.1 billion in 2023, recovering 18% post-COVID.

Statistic 79

Mexico's OOH industry generated MXN 12.5 billion ($700 million USD) in 2023.

Statistic 80

Japan's OOH market stood at ¥450 billion ($3.2 billion USD) in fiscal 2023.

Statistic 81

India's OOH sector reached INR 4,500 crore ($540 million USD) in 2023, growing 25%.

Statistic 82

France's OOH billings totaled €650 million in 2023, with DOOH at 35% share.

Statistic 83

Germany's OOH market was €1.05 billion in 2023, up 12% from prior year.

Statistic 84

In 2023, transit OOH in the U.S. generated $2.1 billion, 25% of total OOH revenue.

Statistic 85

Billboard revenues in the U.S. hit $4.2 billion in 2023, dominating OOH segments.

Statistic 86

Place-based OOH in North America reached $1.8 billion in 2023.

Statistic 87

Global airport OOH advertising revenue was $2.5 billion in 2023.

Statistic 88

Retail OOH in Europe generated €1.1 billion in 2022.

Statistic 89

U.S. highway billboard inventory covered 160,000 faces in 2023.

Statistic 90

China's OOH market size exceeded RMB 100 billion ($14 billion USD) in 2023.

Statistic 91

Singapore's OOH revenues were SGD 250 million in 2023.

Statistic 92

In 2023, global DOOH screens numbered 1.2 million, up 18% YoY.

Statistic 93

U.S. DOOH inventory grew to 28,000 screens in 2023.

Statistic 94

Programmatic DOOH spend reached $2.1 billion globally in 2023.

Statistic 95

65% of new OOH installations in Europe are digital in 2023.

Statistic 96

AI integration in DOOH for dynamic content rose 40% in Asia.

Statistic 97

UK's DOOH screens increased 22% to 15,000 in 2023.

Statistic 98

Brazil deployed 5,000 new DOOH screens in urban areas 2023.

Statistic 99

Australia's DOOH now 55% of total OOH screens.

Statistic 100

Canada added 2,500 DOOH displays in transit 2023.

Statistic 101

UAE DOOH screens hit 8,000 with 4K/LED tech.

Statistic 102

South Africa DOOH growth 35% with solar-powered units.

Statistic 103

Mexico installed 3,200 programmatic DOOH screens 2023.

Statistic 104

Japan leads with 300,000 DOOH screens in stations.

Statistic 105

France DOOH adoption 48% of OOH market.

Statistic 106

Germany 12,000 DOOH screens with audience measurement.

Statistic 107

Global airport DOOH screens 25,000 in 2023.

Statistic 108

U.S. retail DOOH reached 40,000 screens.

Statistic 109

China DOOH screens surpassed 800,000 in 2023.

Statistic 110

Singapore 100% digital transit DOOH coverage.

Statistic 111

75% of global DOOH now supports 4G/5G connectivity.

1/111

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Forget screens; from New York to New Delhi, the streets are shouting with a resurgent $32.4 billion out-of-home advertising industry that’s not just surviving but thriving, driven by digital innovation and an undeniable, real-world reach.

Key Takeaways

In 2023, the global out-of-home (OOH) advertising market was valued at $32.4 billion, marking a 10.2% year-over-year increase driven by post-pandemic recovery and digital integration.
The U.S. OOH industry generated $8.5 billion in revenue in 2023, representing 26% of the total global market share.
Europe's OOH market size stood at €7.2 billion in 2022, with street furniture and transit segments contributing 45% combined.
The global OOH market is projected to reach $45.7 billion by 2028, CAGR 7.1%.
U.S. OOH expected to grow at 6.8% CAGR to $12.5 billion by 2027.
DOOH segment forecasted to grow 12.5% annually globally through 2030.
In 2023, OOH reached 89% of U.S. adults weekly, delivering 3.2 trillion impressions.
Global OOH impressions totaled 5.8 trillion in 2023 across urban populations.
U.S. DOOH delivered 1.1 trillion impressions in 2023, up 25% YoY.
OOH ads in U.S. achieve 42% higher recall than TV among Gen Z.
Brands using OOH see 54% sales lift on average per Nielsen study.
DOOH campaigns deliver 23% higher engagement than static OOH.
In 2023, global DOOH screens numbered 1.2 million, up 18% YoY.
U.S. DOOH inventory grew to 28,000 screens in 2023.
Programmatic DOOH spend reached $2.1 billion globally in 2023.

The global OOH industry is strong and growing rapidly due to digital transformation.

Consumer Reach & Impressions

In 2023, OOH reached 89% of U.S. adults weekly, delivering 3.2 trillion impressions.
Global OOH impressions totaled 5.8 trillion in 2023 across urban populations.
U.S. DOOH delivered 1.1 trillion impressions in 2023, up 25% YoY.
72% of UK consumers noticed OOH ads in the past week in 2023 survey.
OOH reaches 94% of millennials globally on a monthly basis.
In Europe, OOH covers 82% of adults aged 18-34 weekly.
India's urban OOH reaches 250 million people monthly via transit.
U.S. highway billboards generated 2.4 trillion impressions in 2023.
65% of Brazilian consumers report high OOH visibility in cities.
Australia's OOH reaches 90% of population aged 16+ annually.
Canada OOH weekly reach stands at 85% of adults.
Middle East OOH impressions hit 800 billion in UAE/Saudi 2023.
South Africa OOH reaches 78% of urban adults weekly.
Mexico transit OOH covers 45 million daily commuters.
Japan OOH station ads reach 120 million daily passengers.
France street OOH impressions totaled 1.2 trillion in 2023.
Germany OOH reaches 88% of drivers on highways monthly.
Global airport OOH reaches 4.2 billion passengers annually.
U.S. retail OOH impressions 900 billion in 2023.
China urban OOH reaches 1 billion impressions daily.
Singapore OOH covers 95% of public transport users.

Consumer Reach & Impressions Interpretation

The numbers don't lie: we're living in a world absolutely plastered with billboards and posters that are so pervasive they're practically stalking us—quietly but relentlessly, they're cornering entire populations on highways, in subways, and across city streets.

Effectiveness & ROI

OOH ads in U.S. achieve 42% higher recall than TV among Gen Z.
Brands using OOH see 54% sales lift on average per Nielsen study.
DOOH campaigns deliver 23% higher engagement than static OOH.
UK OOH generates £5.55 return per £1 invested.
79% of consumers acted on OOH ad exposure within a week globally.
U.S. OOH boosts digital search volume by 45% post-exposure.
European OOH yields 497% ROI for CPG brands.
India's OOH drives 32% uplift in store visits per Google study.
Brazilian OOH campaigns show 28% brand preference increase.
Australia OOH delivers 6:1 ROI average.
Canada OOH effectiveness: 67% purchase intent lift.
Middle East OOH ROI 4.2x for retail advertisers.
South Africa OOH increases footfall by 19%.
Mexico OOH recall rate 68%, highest among media.
Japan OOH boosts sales 15-20% for FMCG.
France OOH 40% higher ad awareness vs digital alone.
Germany OOH drives 35% uplift in consideration.
Global transit OOH 2.5x more effective for impulse buys.
U.S. billboard OOH ROI 5.97:1 per Geopath.
Airport OOH yields 73% recall among travelers.
Retail OOH increases dwell time 22% and sales 17%.
China DOOH engagement 3x higher with interactivity.
Singapore OOH 51% action rate post-exposure.

Effectiveness & ROI Interpretation

Outdoor advertising is the charming extrovert at the media party, consistently getting people to actually remember, search, and buy things on their way to doing something else.

Growth Rates & Projections

The global OOH market is projected to reach $45.7 billion by 2028, CAGR 7.1%.
U.S. OOH expected to grow at 6.8% CAGR to $12.5 billion by 2027.
DOOH segment forecasted to grow 12.5% annually globally through 2030.
Asia-Pacific OOH CAGR projected at 9.2% from 2024-2030.
Europe's OOH growth rate expected 5.4% CAGR to €9.5 billion by 2028.
U.S. DOOH projected to hit $5.2 billion by 2025, 15% CAGR.
Global OOH ad spend to increase 7.3% in 2024 to $35.2 billion.
UK's OOH forecasted 8% growth in 2024 to £1.5 billion.
India OOH market CAGR 18.5% projected to INR 10,000 crore by 2027.
Brazil OOH expected 11% annual growth to R$4 billion by 2026.
Australia's OOH to grow 7.2% CAGR reaching AUD 1.6 billion by 2028.
Canada OOH projected CAGR 6.5% to CAD 1.3 billion by 2027.
Middle East OOH growth 10.8% CAGR to $2.1 billion by 2028.
South Africa OOH forecasted 9% growth annually to ZAR 3.5 billion by 2027.
Mexico OOH CAGR 12% to MXN 20 billion by 2028.
Japan OOH expected 4.5% CAGR to ¥550 billion by 2030.
France OOH growth 6.2% to €850 million by 2027.
Germany OOH projected CAGR 5.8% to €1.5 billion by 2028.
U.S. transit OOH to grow 9.1% CAGR through 2028.
Global billboard OOH segment CAGR 6.3% to 2030.
DOOH airport advertising 14.2% CAGR globally.
China OOH CAGR 8.7% to RMB 160 billion by 2028.
Singapore OOH growth 7.5% to SGD 350 million by 2027.

Growth Rates & Projections Interpretation

Despite digital's omnipresence, the old-school analogue swagger of Out-of-Home advertising is proving remarkably resilient, with a global growth spurt fueled by digital innovation and explosive demand in emerging markets.

Market Size & Revenue

In 2023, the global out-of-home (OOH) advertising market was valued at $32.4 billion, marking a 10.2% year-over-year increase driven by post-pandemic recovery and digital integration.
The U.S. OOH industry generated $8.5 billion in revenue in 2023, representing 26% of the total global market share.
Europe's OOH market size stood at €7.2 billion in 2022, with street furniture and transit segments contributing 45% combined.
Asia-Pacific OOH revenues reached $12.1 billion in 2023, fueled by rapid urbanization in China and India.
In 2023, digital OOH (DOOH) accounted for 42% of total U.S. OOH spending, totaling $3.6 billion.
The UK OOH market delivered £1.4 billion in net advertising revenue in 2023, up 22% from 2022.
Brazil's OOH sector reported R$2.8 billion (approximately $550 million USD) in billings for 2023.
Australia's OOH industry achieved AUD 1.1 billion in revenue in 2023, with a 15% growth rate.
Canada's OOH market size was CAD 950 million in 2023, comprising 5.2% of total ad spend.
In 2022, the Middle East OOH market valued at $1.2 billion, led by UAE and Saudi Arabia.
South Africa's OOH revenues hit ZAR 2.1 billion in 2023, recovering 18% post-COVID.
Mexico's OOH industry generated MXN 12.5 billion ($700 million USD) in 2023.
Japan's OOH market stood at ¥450 billion ($3.2 billion USD) in fiscal 2023.
India's OOH sector reached INR 4,500 crore ($540 million USD) in 2023, growing 25%.
France's OOH billings totaled €650 million in 2023, with DOOH at 35% share.
Germany's OOH market was €1.05 billion in 2023, up 12% from prior year.
In 2023, transit OOH in the U.S. generated $2.1 billion, 25% of total OOH revenue.
Billboard revenues in the U.S. hit $4.2 billion in 2023, dominating OOH segments.
Place-based OOH in North America reached $1.8 billion in 2023.
Global airport OOH advertising revenue was $2.5 billion in 2023.
Retail OOH in Europe generated €1.1 billion in 2022.
U.S. highway billboard inventory covered 160,000 faces in 2023.
China's OOH market size exceeded RMB 100 billion ($14 billion USD) in 2023.
Singapore's OOH revenues were SGD 250 million in 2023.

Market Size & Revenue Interpretation

The global out-of-home advertising industry is clearly having a moment, having sidestepped its predicted pandemic demise with a $32.4 billion comeback powered by digital screens and a universal, stubborn refusal to stay indoors.

Technological Advancements & DOOH

In 2023, global DOOH screens numbered 1.2 million, up 18% YoY.
U.S. DOOH inventory grew to 28,000 screens in 2023.
Programmatic DOOH spend reached $2.1 billion globally in 2023.
65% of new OOH installations in Europe are digital in 2023.
AI integration in DOOH for dynamic content rose 40% in Asia.
UK's DOOH screens increased 22% to 15,000 in 2023.
Brazil deployed 5,000 new DOOH screens in urban areas 2023.
Australia's DOOH now 55% of total OOH screens.
Canada added 2,500 DOOH displays in transit 2023.
UAE DOOH screens hit 8,000 with 4K/LED tech.
South Africa DOOH growth 35% with solar-powered units.
Mexico installed 3,200 programmatic DOOH screens 2023.
Japan leads with 300,000 DOOH screens in stations.
France DOOH adoption 48% of OOH market.
Germany 12,000 DOOH screens with audience measurement.
Global airport DOOH screens 25,000 in 2023.
U.S. retail DOOH reached 40,000 screens.
China DOOH screens surpassed 800,000 in 2023.
Singapore 100% digital transit DOOH coverage.
75% of global DOOH now supports 4G/5G connectivity.

Technological Advancements & DOOH Interpretation

The world is rapidly swapping out its static posters for a hyper-connected, AI-driven digital art gallery, which now boasts over 1.2 million dynamic screens and is fueled by billions in programmatic spending because it turns out people still look up from their phones.

Sources & References

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