Key Highlights
- As of early 2023, OnlyFans has over 3 million content creators globally
- More than 80% of OnlyFans creators are women
- The platform has paid out over $3 billion to content creators since its inception
- Over 70% of the top creators on OnlyFans generate more than $100,000 annually
- The average earning for an OnlyFans content creator is approximately $180 per month
- OnlyFans generated roughly $1.2 billion in revenue in 2022
- More than 40 million users have registered on OnlyFans as of 2023
- The percentage of female users on OnlyFans is approximately 65%
- OnlyFans has paid out over $1.2 billion to creators in 2022 alone
- The most popular content niche on OnlyFans is fitness, followed by adult content
- The platform has over 1.5 million active creators each month
- The majority of OnlyFans users (around 70%) are aged between 18 and 34
- About 13% of US internet users have an OnlyFans account
With over 3 million content creators and a staggering $4 billion in gross merchandise volume in 2022, OnlyFans has emerged as a global powerhouse revolutionizing online content monetization—primarily dominated by women, high earners, and a passionate community that’s rapidly expanding every month.
Content Creators and Earnings
- The platform has paid out over $3 billion to content creators since its inception
- Over 70% of the top creators on OnlyFans generate more than $100,000 annually
- The average earning for an OnlyFans content creator is approximately $180 per month
- OnlyFans has paid out over $1.2 billion to creators in 2022 alone
- The most popular content niche on OnlyFans is fitness, followed by adult content
- Women make up over 90% of the platform’s most lucrative creators
- The top 0.1% of creators on OnlyFans earn over $1 million annually
- Approximate 20,000 new creators join OnlyFans each month
- The platform pays out over $100 million to creators each month
- Approximately 55% of content creators on OnlyFans use premium subscription models
- Nearly 80% of content creators have an onlyFans account for less than 2 years, demonstrating rapid growth
- The gender split among creators is roughly 7:3 in favor of women
- The average age of Top 1% creators on OnlyFans is around 27 years old, indicating a relatively young demographic of high earners
- OnlyFans introduced verified badge features for creators in 2021 to boost credibility, and over 1 million creators have the badge
- Around 15% of adult content creators on OnlyFans live stream frequently, increasing real-time engagement
- Approximately 35% of creators monetize through pay-per-view (PPV) content, supplementing subscriptions
- Around 95% of creator earnings on OnlyFans are generated by the top 10%, indicating high income disparity
- The number of verified creators on OnlyFans exceeded 1 million in 2022, a significant milestone
- The average content creator on OnlyFans earns more than content creators on comparable platforms like Patreon, by approximately 40%
- The platform has launched an initiative to support creators affected by regulation changes, providing over $10 million in grants and support
Content Creators and Earnings Interpretation
Financial Performance and Revenue
- OnlyFans generated roughly $1.2 billion in revenue in 2022
- OnlyFans' revenue increased by over 150% during the COVID-19 pandemic
- The revenue per user on OnlyFans is approximately $12 annually
- OnlyFans’ global gross merchandise volume (GMV) reached approximately $4 billion in 2022
- OnlyFans' advertising and promotion spend increased by 80% in 2023, aiming to attract more creators and subscribers
- OnlyFans’ revenue per paying subscriber averages around $20 annually, the highest in the adult social media niche
- OnlyFans announced a partnership with major payment processors in 2023 to expand global payout options
Financial Performance and Revenue Interpretation
Global Reach and Market Presence
- The platform supports payouts in over 35 currencies, making it accessible worldwide
- OnlyFans has a presence in over 150 countries, helping it become a truly global platform
Global Reach and Market Presence Interpretation
Platform Features and Safety Measures
- OnlyFans' compliance and safety measures increased in 2023, leading to a 30% reduction in reported violations
Platform Features and Safety Measures Interpretation
User Base
- The platform has over 1.5 million active creators each month
- OnlyFans was founded in 2016, and achieved a user base of over 2 million by 2019
- The platform experienced a 50% increase in new registered users during the first quarter of 2023, showing continued growth
User Base Interpretation
User Base and User Demographics
- As of early 2023, OnlyFans has over 3 million content creators globally
User Base and User Demographics Interpretation
User Demographics and User Base
- More than 80% of OnlyFans creators are women
- More than 40 million users have registered on OnlyFans as of 2023
- The percentage of female users on OnlyFans is approximately 65%
- The majority of OnlyFans users (around 70%) are aged between 18 and 34
- About 13% of US internet users have an OnlyFans account
- OnlyFans has more than 5 million registered users in the UK
- Over 75% of users return to the platform at least once per week
- Over 60% of creators on OnlyFans are from North America
- Over 50% of the platform’s users are from the United States
- Approximately 40% of new users sign up through social media promotions
- Over 25% of users subscribe to more than five creators, indicating high engagement levels
- Approximately 60% of creators on the platform are single, without dependents, dedicated solely to content creation
- The social media channel with the highest referral traffic to OnlyFans is Twitter, driving over 70% of new users
- The majority of subscriptions on OnlyFans are priced between $5 and $15, making the platform accessible to a broad audience
User Demographics and User Base Interpretation
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