From the billions scrolling on smartphones to the trillions spent in digital marketplaces, our world is now fundamentally wired, as revealed by the staggering fact that over 5.44 billion people—67.4% of the global population—are now active internet users.
Key Takeaways
- As of 2024, there are 5.44 billion internet users worldwide, representing 67.4% of the global population
- In 2023, 93.4% of South Korean adults used the internet daily, the highest rate globally
- Women make up 52% of global internet users as of 2024
- Globally, average daily internet use is 6 hours 40 minutes in 2024
- US adults spend 7 hours 3 minutes daily on connected devices excluding work
- Mobile internet usage accounts for 59% of total web traffic in 2024
- Global e-commerce sales reached $6.3 trillion in 2023, projected to $8.1 trillion by 2026
- Amazon holds 37.6% of US e-commerce market share in 2024
- Mobile commerce sales account for 60% of total e-commerce in 2024
- Global active social media users: 5.24 billion in 2024, 60.1% of world population
- YouTube has 2.7 billion monthly active users in 2024
- Facebook's daily active users average 3.05 billion in Q1 2024
- DDoS attacks increased 24% YoY to 8.5 million in 2023
- Global cybercrime costs projected to $10.5 trillion annually by 2025
- Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
The internet's global reach continues to grow rapidly, reshaping communication, commerce, and daily life.
Cybersecurity Threats
- DDoS attacks increased 24% YoY to 8.5 million in 2023
- Global cybercrime costs projected to $10.5 trillion annually by 2025
- Ransomware attacks rose 73% in 2023, affecting 2,241 victims publicly
- Phishing accounts for 36% of data breaches in 2024
- 2,200 cyber attacks per day globally in 2023
- Average data breach cost: $4.88 million in 2024
- 83% of organizations suffered more than one breach in 2023
- Mobile malware samples grew to 12.7 million in 2023
- Supply chain attacks up 42% in 2023
- 300,000 new malware variants daily in 2024
- Healthcare breaches: 540 organizations in 2023
- Cryptojacking incidents doubled to 80 million in 2023
- 95% of cybersecurity issues due to human error
- Zero-day exploits used in 80% of breaches
- Financial sector attacks: 20% of total in 2023
- Password attacks: 815 billion attempts monthly
- AI-powered attacks increased 50% in 2024
- Retail breaches exposed 168 million records in 2023
- Botnets launched 7.9 billion attacks in Q1 2024
Cybersecurity Threats Interpretation
If this alarming cybercrime data were a medical chart, the patient—our global digital ecosystem—would be in critical condition, and the prognosis is that the bill will bankrupt us all.
E-commerce Statistics
- Global e-commerce sales reached $6.3 trillion in 2023, projected to $8.1 trillion by 2026
- Amazon holds 37.6% of US e-commerce market share in 2024
- Mobile commerce sales account for 60% of total e-commerce in 2024
- China’s e-commerce market size is $2.9 trillion in 2023
- 80% of Americans made an online purchase in 2023
- Global online grocery sales hit $850 billion in 2024
- Shopify powers 28% of US online stores
- Average online shopping cart abandonment rate is 69.99% in 2024
- India’s e-commerce market grows 25% YoY to $111 billion in 2024
- 57% of consumers prefer buy online pick up in-store (BOPIS)
- Luxury goods e-commerce sales reach $91 billion globally in 2023
- 14.5% of retail sales worldwide are online in 2024
- Walmart's online sales grew 22% to $100 billion in 2023
- Voice commerce market projected to $40 billion by 2025
- 65% of millennials prefer online shopping over physical stores
- UK online retail sales £118 billion in 2023
- Social commerce sales hit $492 billion globally in 2023
E-commerce Statistics Interpretation
While the world is busy filling carts and abandoning nearly 70% of them, e-commerce is rapidly becoming a trillion-dollar conversation where convenience is king, Amazon holds court, and the entire globe is simply logging on to shop.
Social Media Engagement
- Global active social media users: 5.24 billion in 2024, 60.1% of world population
- YouTube has 2.7 billion monthly active users in 2024
- Facebook's daily active users average 3.05 billion in Q1 2024
- TikTok reaches 1.58 billion users monthly
- Instagram has 2 billion monthly active users in 2024
- WhatsApp users: 2.78 billion monthly in 2024
- Average user engages with 6.83 social platforms monthly
- 63.9% of global internet users are on social media
- Snapchat has 850 million monthly users, 444 million daily
- LinkedIn: 1 billion members, 310 million weekly active in 2024
- Time spent on social media: 2h 23m daily globally
- Twitter/X has 550 million monthly users in 2024
- Pinterest: 518 million monthly active users
- 90.4% of US 18-29 year-olds use YouTube
- WeChat: 1.37 billion monthly active users in China
- Reddit: 267 million daily active users unique in 2024
- Facebook video views: 8 billion daily
- Influencer marketing market: $21.1 billion in 2023
- 4.9 billion social media accounts worldwide in 2024
Social Media Engagement Interpretation
With more than half of humanity now scrolling, posting, and viewing billions of daily videos across nearly seven platforms each, our collective digital campfire has grown so vast that disconnecting feels more radical than any status update.
Usage Patterns
- Globally, average daily internet use is 6 hours 40 minutes in 2024
- US adults spend 7 hours 3 minutes daily on connected devices excluding work
- Mobile internet usage accounts for 59% of total web traffic in 2024
- Filipinos average 10 hours 24 minutes daily online, highest globally
- Video streaming consumes 25% of global internet traffic in 2024
- 82% of internet users watch online videos daily
- Average global social media use is 2 hours 25 minutes per day
- Email accounts for 15% of online time for professionals
- 54% of global web traffic is from bots in 2024
- South Africans spend 9 hours 51 minutes daily online
- Gaming represents 10% of internet traffic
- 70% of internet users access news online daily
- Average session duration on websites is 52 seconds
- 48% of users use voice search monthly
- Kenya's average online time is 8 hours 58 minutes daily
- HTTPS traffic is 85% of all web traffic
- 3.5 billion global search queries per day on Google
- Brazil users average 9 hours 13 minutes online daily
- Podcasts reach 42% of US internet users monthly
Usage Patterns Interpretation
We are a species that has meticulously built a digital wonderland, only to spend nearly half our waking lives wandering its halls, largely talking to bots and watching videos while occasionally remembering to check our email.
User Demographics
- As of 2024, there are 5.44 billion internet users worldwide, representing 67.4% of the global population
- In 2023, 93.4% of South Korean adults used the internet daily, the highest rate globally
- Women make up 52% of global internet users as of 2024
- In the US, 95% of adults use the internet, with 90% owning smartphones
- Global internet penetration in rural areas stands at 57% in 2024, up from 45% in 2020
- India's internet user base reached 902 million in 2024
- 62% of global internet users are aged 16-64
- In 2023, 4.9 billion people used mobile internet, 90% of all internet users
- Africa's internet penetration grew to 43% in 2024 from 28% in 2019
- 75% of US adults aged 65+ now use the internet, up from 45% in 2012
- Brazil has 183 million internet users in 2024, 86% penetration
- Global female internet users grew by 160 million in the last year to 2.8 billion
- In China, 1.07 billion people use the internet, 75% of population
- 85% of Europeans use the internet weekly
- Nigeria's internet users hit 122 million in 2024
- 68% of global internet users access via mobile broadband
- Japan's internet penetration is 94%, with 119 million users
- Urban internet penetration globally is 75%
- In the UK, 97.1% of adults use the internet
- Indonesia has 212 million internet users, 77% penetration
User Demographics Interpretation
The internet has gone from a digital gentlemen's club to a truly global town square, but the sign on the door now says 'Almost Everyone Welcome, Please Mind the Connectivity Gap.'
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