Gitnux/Report 2026

Oem Automotive Industry Statistics

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Oem Automotive Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The oem automotive industry at a glance

OEM automotive production reached 96.4 million vehicles in 2025, while electrification accelerated: electric cars exceeded 20 million sales and represented one-quarter of global new-car sales.

$2.6T[25]
Global market size, 2025
96.4M[82]
Vehicles produced, 2025
25%[83]
Global electric-car share, 2025
13M+[63]
EU automotive jobs, 2026
Market size
The global automotive manufacturing industry was valued at $2.6 trillion in 2025. OICA recorded 96.4 million motor vehicles produced and 99.8 million sold worldwide in the same year.[25][82]
Forecast & CAGR
Electric-car sales are expected to reach 23 million units in 2026, equal to 28% of global car sales. In the IEA’s exploratory outlook, electric cars could reach around 50% of global car sales by 2035, supported by falling costs and tighter emissions standards.[83]
Market share & regions
China remained the dominant production and electrification hub in 2025, accounting for nearly 75% of electric cars produced and almost 55% of domestic car sales being electric. In the EU, Germany accounted for 21% of cars sold in the region, followed by Spain, Czechia, France and Slovakia.[83][63]
Segmentation
OEM output is segmented principally by passenger cars, light commercial vehicles, trucks and buses, and by powertrain into internal-combustion, hybrid, plug-in hybrid and battery-electric vehicles. In 2025, battery-electric and plug-in hybrid cars together accounted for 25% of global new-car sales, while battery-electric vehicles represented 65% of electric-car sales.[83][82]
Key players & concentration
The industry remains globally fragmented across large OEM groups, but regional concentration is substantial. In the EU, Volkswagen Group held 27.5% of new-car registrations in January–September 2025, compared with 15.8% for Stellantis and 11.4% for Renault Group.[63]
Pricing
Pricing pressure is strongest in electric vehicles, particularly in China, where 70% of battery-electric cars sold in 2025 were cheaper than the average conventional car. European manufacturers responded in 2025 by adjusting pricing and introducing more affordable EV models to meet emissions targets.[83]
Trends, drivers & challenges
Key drivers include EV adoption, software-defined vehicles, automation, connected services and tighter fuel-economy and CO2 rules. Major challenges include intense Chinese competition, margin pressure, uneven regional demand, tariff uncertainty, supply-chain exposure and excess manufacturing capacity.[83][2][63]
Consumer behavior & competition
Global vehicle sales rose 4.7% to 99.8 million in 2025, while electric-car sales grew 20% to more than 20 million. Consumer competition is increasingly shaped by affordability, running costs, model availability and charging access; five models accounted for about 20% of global battery-electric sales in 2025.[82][83]
M&A
Automotive M&A became more selective in 2026: deal value fell 60% year over year in the first quarter, while buyers focused on electronics, software, power electronics, connected vehicles and supply-chain capabilities. Notable strategic activity included the proposed Volkswagen and Bain Capital acquisition of joint control over Everllence and the Hino–Mitsubishi Fuso commercial-vehicle combination.[2][84]
Regulation
EU fleet-wide CO2 targets for cars and vans move toward zero emissions, with the EU target defined as 0 g CO2/km corresponding to a 100% reduction. For 2025–2029, the EU also applies a zero- and low-emission vehicle crediting system, increasing regulatory pressure on OEM product mix and pricing.[85]
Latest news
The latest industry developments include continued eastward growth in global production, rapid EV expansion and strategic cooperation between legacy OEMs and Chinese manufacturers. In July 2026, Ford and Geely announced plans to manufacture low- and zero-emission vehicles jointly at Ford’s Valencia plant, reflecting the sector’s focus on cost reduction and regional adaptation.[82][86]

02 Ranking

Top 10 Companies in the Oem Automotive Industry

The leading companies in the oem automotive industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Geely Holding Group leads Gitnux's 2026 oem automotive ranking with an Overall score of 9.1, with 8.6% automotive EBIT margin in 2024. Toyota Motor is the highest-ranked passenger vehicle manufacturer at 8.9, with 9.05 million vehicles produced in fiscal 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in electric vehicle OEM

    Geely Holding Group

    CN

    Ranked #1 · 9.1 · Electric vehicle OEM

    Why we picked it: Its passenger and EV mix shows up in 8.6% automotive EBIT margin in 2024.

    See in ranking ↓Visit geely.com ↗

  2. Leader in passenger vehicle OEM

    Toyota Motor

    JP

    Ranked #2 · 8.9 · Passenger vehicle OEM

    Why we picked it: Its scale in passenger vehicles and hybrids shows in 9.05 million vehicles produced in fiscal 2025.

    See in ranking ↓Visit toyota.com ↗

  3. Leader in commercial vehicle OEM

    General Motors

    US

    Ranked #3 · 8.8 · Commercial vehicle OEM

    Why we picked it: Its output spans passenger vehicles and commercial vehicles, reflected in $168.0 billion automotive revenue in 2025.

    See in ranking ↓Visit gm.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the oem automotive industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Geely Holding Group

Electric vehicle OEM · CN

9.1
2

Toyota Motor

Passenger vehicle OEM · JP

8.9
3

General Motors

Commercial vehicle OEM · US

8.8
4

Volkswagen Group

Passenger vehicle OEM · DE

8.5
5

Hyundai Motor Group

Electric vehicle OEM · KR

8.5
6

Changan Automobile

Passenger cars, SUVs and electric vehicles · CN

8.2
7

Stellantis

Passenger cars, pickups, vans and commercial vehicles · NL

8.2
8

Tata Motors

Passenger cars, commercial vehicles and electric vehicles · IN

8.2
9

Renault Group

Passenger cars, vans and electric vehicles · FR

8.0
10

Nissan Motor

Passenger cars, SUVs, pickups and electric vehicles · JP

7.5

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the oem automotive industry. In Oem Automotive Industry Statistics. Gitnux. https://gitnux.org/oem-automotive-industry-statistics/#top-companies

report visual · Breakdown

Global motor vehicle production by development grouping

Emerging countries/regions holds the largest share at 53.8M units.

38.7M units
Developed countries/regions
53.8M units
Emerging countries/regions
source-verifiedoica.net

04 Statistics

Technology & Innovation

AI investment is widespread, but scaling is limited: only 36% of AI and software initiatives had scaled beyond pilot stage in 2026.

AI in the oem automotive industry

  • 68% of automotive value-chain companies were still at the AI exploration stage in 2023.[1]
  • 47% of automotive companies used AI and advanced technologies in 2026, rising to a projected 72% by 2030 globally.[2]
  • 95% of automotive manufacturers had invested in or planned to invest in AI, machine learning, generative AI or causal AI within five years in 2025.[3]
  • 28% of automotive value-chain companies were working on AI pilot projects in 2023.[1]
  • 34% of automotive manufacturers planned to invest in generative, causal or related AI technologies during the following 12 months in 2025.[3]
  • 5% of automotive organizations reported mature AI governance in 2026.[4]

Automation in the oem automotive industry

  • European automotive robot installations fell 5% during 2024.[5]
  • Japan had more than 6.5 automotive employees per industrial robot in 2021.[6]
  • 12,421 industrial robots were installed in the United States automotive industry in 2023.[7]
  • More than 800 robots operated at Renault’s Bursa factory in Turkey in 2024.[8]
  • 13,747 industrial robots were installed in the United States automotive industry in 2024.[7]
  • Around 40% of China’s new industrial robot installations were in the automotive sector in 2024.[7]

Digital Transformation in the automotive sector (sector benchmark)

  • Across automotive, 52% of executives said continuous transformation is now the industry norm rather than a program with an end date in 2026.[9]
  • Across automotive, 47% of companies use AI and other advanced technologies today, a share expected to reach 72% by 2030, according to executives surveyed in 2026.[2]
  • Across automotive, 36% of executives said their company is entering a phase of deep transformation affecting business models, products and operations over the next three years in 2025.[9]
  • Across automotive manufacturing, technology investment rose 35% year over year, from 23% to 31% of operating budgets, in 2024.[3]

Technology Adoption in the automotive sector (sector benchmark)

  • Across automotive, 86% of companies reported investing heavily in AI and emerging technologies in 2025.[10]
  • Across automotive, only 36% of AI and software initiatives had scaled beyond pilot stage and been adopted across the organization in 2026.[9]
  • Across automotive manufacturing, 56% identified quality control as an AI application, while 45% identified process optimization and 45% robotics in 2025.[3]
  • Across automotive manufacturing, 48% of surveyed companies were not using AI in production in 2024, while 18% used it for supplier search.[11]

Cloud Computing in the automotive sector (sector benchmark)

  • Across automotive OEMs and suppliers, 67% reported cloud spending below 1% of annual revenue in the 2022 study.[12]
  • Across automotive and manufacturing organizations, 10% described themselves as cloud-evolved, the most advanced cloud-adoption category, in 2026.[13]
  • Across automotive OEMs and suppliers, 44% reported that 50%–74% of infrastructure was in the cloud in the 2022 study.[12]
  • Across midsize automotive businesses, 39.8% cited cloud migration as a priority for simplification and process improvement, compared with 37.8% across industries, in the reported study.[14]

Big Data in the automotive sector (sector benchmark)

  • Across automotive executives, 81% reported collecting connected-vehicle telemetry, while 40% had an automated pipeline linking data collection, insights, validation and deployment in 2026.[4]
  • Across automotive manufacturers, 76% viewed manufacturing analytics as very or extremely valuable in the 2021 smart-manufacturing survey.[15]
  • Across automotive businesses, 50.8% prioritized new or updated analytics products and decision-making tools to simplify work and processes in the reported study.[14]
  • 34% of automotive manufacturers say industry leaders use collected data to improve or monitor product quality, globally in 2024.[3]
  • 28% of automotive survey respondents have invested in predictive maintenance systems, according to a 2025 global automotive industry survey.[16]
  • 36% of automotive manufacturers say industry leaders use collected data for artificial intelligence, applied AI, generative AI or machine learning, globally in 2024.[3]

05 Statistics

Data & Analytics

Data pipelines and governance are quantified in 2026, including 40% of executives reporting an automated pipeline from collection to deployment.

Business intelligence in the oem automotive industry

  • 63% of surveyed manufacturers reported using statistical-analysis programs or standard business-intelligence systems in 2026, including automotive manufacturers.[17]
  • 76% of surveyed manufacturers reported using Microsoft Excel to analyze manufacturing data in 2026, including automotive manufacturers.[17]
  • 50% of surveyed manufacturers reported using corporate analytics systems to analyze manufacturing data in 2026, including automotive manufacturers.[17]
  • 59% of surveyed manufacturers reported using shop-floor analytics systems in 2026, including automotive manufacturers.[17]
  • 75% of automotive-industry survey respondents had already adopted self-service business intelligence in 2020, while the remaining 25% planned adoption, globally.[18]
  • 63% of manufacturing companies reported having data or business-intelligence analyst roles in 2026, according to a manufacturing survey that included automotive manufacturers.[17]

Data analytics in the oem automotive industry

  • 40% of automotive executives surveyed in July 2026 reported an automated pipeline connecting data collection, insight generation, validation and deployment.[4]
  • 48% of automotive respondents reported using automated customs analytics to address tariffs in 2025.[9]
  • 48% of automotive executives expected AI and emerging technologies to generate measurable productivity gains in research and development in 2025.[9]
  • 41% of automotive executives said they could trace the data, assumptions and rationale behind an AI-influenced outcome in 2026.[4]
  • 68% of automotive organizations required human approval for high-impact AI decisions in 2026.[4]
  • 55% of automotive supply-chain respondents could integrate third-party data, analytics solutions and platforms into supply-chain data platforms in 2023.[4]

Data Quality in the automotive sector (sector benchmark)

  • 5% of automotive firms fully use 76–100% of their collected data, according to the 2025 global automotive manufacturing survey.[3]
  • 30% of tier-one and tier-two automotive suppliers use real-time statistical process-control software, while 12% run software checks manually, in a 2021 survey.[19]
  • 55% of tier-one and tier-two automotive suppliers still conduct capability studies in Excel, based on a 2021 survey of 215 suppliers.[19]
  • 57% of automotive quality leaders estimate total quality costs exceed 5% of revenue, based on a 2026 survey of 65 leaders.[20]
  • 68% of automotive respondents identify data and technology adoption as a priority, according to Hexagon’s 2025 advanced manufacturing survey.[21]

Data Governance in the automotive sector (sector benchmark)

  • 84% of automotive OEMs use a cross-functional steering committee to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[9]
  • 42% of automotive OEMs employ a chief privacy officer to oversee systemic handling of sensitive data, according to KPMG’s 2024 global survey.[9]
  • 78% of automotive OEMs use metrics and KPIs to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[9]
  • 40% of automotive manufacturers have established a data-governance framework covering data flow, access control and retention, according to a 2019 survey of 100 firms.[4]
  • 67% of automotive OEMs report to the board on customer-privacy efforts, according to KPMG’s 2024 global survey.[9]
  • 34% of automotive manufacturers report complete visibility of data flows across all processes and IT-OT systems, based on a 2019 survey of 100 firms.[4]

KPIs in the oem automotive industry

  • 63% of OEMs were expected to have fully scaled AI and automation deployment within one year in KPMG’s 2026 automotive technology study.[9]
  • 93% of frontrunner OEMs closely monitored and tracked software-initiative progress and success by defining software-specific KPIs in 2021.[22]
  • 35% was the average share of new vehicles per OEM expected to operate on a unified, common software platform by 2031.[4]
  • 9.3% was the average vehicle-price share customers were willing to pay for software-based features and services at frontrunner OEMs in 2021.[22]
  • 42% of OEMs had fully scaled AI and automation deployment in KPMG’s 2026 automotive technology study.[9]
  • 47% of OEMs did not collect or analyze vehicle data in 2021.[4]

06 Statistics

Strategy & Growth

OEM scale and financial signals remain central, with Toyota producing 9.05 million vehicles in fiscal 2025 and OICA totaling 96.4M produced in 2025.

Growth in the oem automotive industry

  • 9.05 million vehicles were produced by Toyota, including subsidiaries, in fiscal 2025.[23]
  • Toyota’s financial-services revenue increased 28.7% to ¥4.44 trillion in fiscal 2025.[23]
  • Volkswagen Group delivered 9.0 million vehicles worldwide in 2024.[24]
  • ¥48.04 trillion was Toyota’s consolidated sales revenue in fiscal 2025, up 6.5% year on year.[23]
  • 99.8 million motor vehicles were sold worldwide in 2025, up 4.7% from 2024.[25]
  • 9.36 million vehicles were sold by Toyota, including subsidiaries, in fiscal 2025.[23]

Differentiation in the oem automotive industry

  • BMW Group sold more than 166,000 plug-in hybrid vehicles worldwide in 2024.[26]
  • Audi delivered 1.7 million vehicles in 2024 during its model-renewal program.[24]
  • Volkswagen Group’s all-electric deliveries in the United States fell 30.5% to 49,400 vehicles in 2024.[24]
  • Toyota’s after-service parts and components revenue rose 8.1% to ¥3.42 trillion in fiscal 2025.[23]
  • Toyota spent ¥1.33 trillion on research and development in fiscal 2025.[23]
  • Volkswagen Group delivered 744,800 battery-electric vehicles in 2024, representing an 8.3% share of total deliveries.[24]

Mergers and acquisitions in the oem automotive industry

  • Strategic investors accounted for 30% of global automotive M&A deals in 2025.[27]
  • 480 global automotive M&A deals were recorded in 2025, compared with 472 in 2024.[27]
  • 497 global automotive M&A deals were recorded in the twelve months to March 2026.[27]
  • 67 North American domestic automotive deals were recorded in 2024.[28]
  • €51 billion was the global automotive M&A deal value in the twelve months to March 2026.[27]
  • 116 European domestic automotive deals were recorded in 2024, up 76% from 2020.[28]

Strategic partnerships in the oem automotive industry

  • Toyota and Idemitsu targeted commercialization of all-solid-state batteries for BEVs in 2027–2028.[23]
  • Volkswagen invested approximately US$700 million in XPeng for a 4.99% stake under their strategic cooperation.[24]
  • GM and Honda’s fuel-cell joint venture had created 80 jobs when commercial production began in 2024.[29]
  • GM and Honda’s fuel-cell manufacturing joint venture was established with a combined investment of US$85 million.[29]
  • Toyota and Panasonic’s Prime Planet Energy & Solutions battery venture is owned 51% by Toyota and 49% by Panasonic HD.[23]
  • GM and Honda’s fuel-cell joint venture operates a 70,000-square-foot facility in Brownstown, Michigan.[29]

07 Statistics

People & Workforce

Workforce change shows up in measured turnover and training capacity, including 90,000 hourly employees at General Motors at December 31, 2024.

Hiring in the oem automotive industry

  • 17,201 young people were enrolled in Volkswagen Group vocational traineeships at the end of 2024.[30]
  • 90,000 hourly employees represented 55% of General Motors’ workforce at December 31, 2024.[31]
  • 380,793 people were employed by Toyota on a consolidated basis at March 31, 2024.[31]
  • 336,291 Toyota employees worked in the automotive business at March 31, 2024.[31]
  • 87,000 people worked for Ford in the United States at December 31, 2024.[32]

Employee retention in the oem automotive industry

  • 10.1% was total movement or turnover among automotive employees in the United Kingdom in 2024.[33]
  • 4.2% was Porsche AG’s employee turnover rate in 2024.[34]
  • 20,723 Stellantis employees with permanent contracts left the company in 2024.[35]
  • 40,645 Porsche AG employees held permanent contracts at December 31, 2024.[34]
  • 10,418 Stellantis employees left voluntarily in 2024.[35]

Remote Work in the automotive sector (sector benchmark)

  • Across automotive and other transportation companies, 61% said in 2024 that they were seeking more remote workers in low-cost-of-living areas.[36]
  • Across automotive and other transportation companies, 63% said in 2024 that they were mandating employees return to the workplace.[36]
  • Across global automotive companies, 2% of corporate employees worked fully remotely in 2024, according to a survey of 120 automotive CEOs.[10]
  • Across U.S. motor-vehicle manufacturers, 3.4% of positions were fully remote in 2024, based on employer recruiting data.[37]

Hybrid Work in the automotive sector (sector benchmark)

  • Across U.S. motor-vehicle manufacturers, 32.6% of positions were fully hybrid in 2024, based on employer recruiting data.[37]
  • Across global automotive companies, 3% of corporate employees worked in hybrid arrangements in 2024, according to a survey of 120 automotive CEOs.[10]
  • Across global automotive companies, 96% of corporate employees worked in-office in 2024, leaving 4% in fully remote or hybrid arrangements.[10]
  • Across U.S. motor-vehicle manufacturers, 64% of positions were fully in-person in 2024, based on employer recruiting data.[37]

Upskilling in the oem automotive industry

  • 36 U.S. states had international-automaker workforce-development programs in 2024.[38]
  • 344,264 training hours were delivered by Mitsubishi Motors in fiscal 2024.[39]
  • 33% of international automakers’ workforce-development investment priorities targeted upskilling current workers in 2024.[38]
  • 17 hours was the average training time per HELLA employee in 2024.[40]
  • 26 hours was Volkswagen Group’s training-time target per employee for 2024.[30]

Employee Engagement in the automotive sector (sector benchmark)

  • Across the U.S. automotive workforce, 63% of surveyed employees described their company culture as very or somewhat inclusive in 2025.[41]
  • Across the U.S. automotive workforce, 73% of surveyed employees said their work was purposeful in 2025.[41]
  • Across the U.S. automotive workforce, 60% of surveyed employees intended to still work for their current company two years later in 2025.[41]
  • Across the U.S. automotive workforce, 70% of surveyed employees were satisfied or very satisfied with their job in 2025.[41]
  • Across the U.S. automotive workforce, 79% of 312 surveyed employees said they felt respected and valued by colleagues, teammates, or peers in 2025.[41]

DEI in the oem automotive industry

  • 25.7% of Ford’s total salaried and hourly U.S. employees were women at December 31, 2024.[31]
  • 28.0% of Ford’s salaried employees worldwide were women at December 31, 2024.[31]

08 Statistics

Customer & Sales

Customer and lead conversion behaviors are tracked with specific rates, including 7% of U.S. vehicle buyers purchasing entirely online in 2025.

Customer experience in the oem automotive industry

  • 59% of automotive consumers were repelled by digital experiences that were not best-in-class in 2024 globally.[4]
  • 73% of automotive organizations overestimated the importance of reputation relative to other customer-experience priorities in 2024 globally.[4]
  • 35% of consumers ranked automotive manufacturers among the top five industries for overall experience in 2024 globally.[4]
  • 76% of consumers cited ease of use and accessibility as a factor influencing their decision to choose or stay with an automotive brand in 2024 globally.[4]
  • 25% of U.S. new-vehicle buyers used artificial-intelligence tools during the shopping process in 2025.[42]

Customer retention in the oem automotive industry

  • 75% of automotive firms did not trace the end-to-end customer journey in 2024 globally.[4]
  • 13.1 million new retail vehicle registrations underpinned the U.S. automotive loyalty analysis for 2024.[43]
  • 51.0% was the U.S. automotive brand-loyalty rate in 2023.[43]
  • 4% was the year-over-year increase in U.S. customer return-to-market volume in 2024.[43]
  • 74.1% of U.S. truck owners bought another truck in 2024, according to the automotive retention report.[44]

Customer acquisition in the oem automotive industry

  • 92% of vehicle sales were untraceable to their full marketing journey in the dealer attribution analysis published in 2025.[42]
  • 25% of U.S. vehicle buyers visited an automaker website during their shopping journey in 2025.[42]
  • 4.6 websites was the average number visited by U.S. vehicle buyers during the shopping journey in 2025.[42]
  • 7% of U.S. vehicle buyers purchased entirely online in 2025.[42]
  • 48% of U.S. vehicle buyers wanted to apply for credit online in 2025, but only 33% did so.[42]

Customer loyalty in the oem automotive industry

  • Lincoln Corsair won S&P Global Mobility’s Overall Loyalty to Model award in 2024.[43]
  • 69.4% was the Toyota RAV4’s U.S. brand-loyalty rate in the first half of 2025.[45]
  • Land Rover won S&P Global Mobility’s Most Improved Make Loyalty award in 2024.[43]
  • 48.8% was the U.S. luxury automotive brand-loyalty rate from July 2025 through June 2026.[46]
  • Tesla won S&P Global Mobility’s Overall Loyalty to Make award in 2024.[43]

Lead generation in the oem automotive industry

  • 42% was the used-vehicle dealer conversion rate from phone leads in the second half of 2023.[47]
  • 5.4% was the top-quartile automotive landing-page conversion rate reported in September 2026.[48]
  • 45% of automotive phone leads converted during the call in the 2026 U.S. automotive benchmark.[49]
  • 74% of phone leads became dealership appointments in April 2025.[50]
  • 70% of automotive dealer Google Ads accounts in the 2025–2026 study generated measurable lead activity from advertising campaigns.[51]

09 Statistics

Marketing & Brand

Brand and shopping behavior are supported by quantitative signals, including Mercedes-Benz automotive brand value of $46.6 billion in 2026.

Marketing in the oem automotive industry

  • 37% of U.S. new-vehicle buyers purchased an extended warranty in 2024, up from 33% in the comparison period.[52]
  • 104 days was the average U.S. shopping period for luxury-vehicle buyers in 2024, 26 days more than in 2023.[52]
  • 38% of automotive consumers identified jargon-free language as a leading website factor when researching vehicles in 2024.[53]
  • 67% of U.S. new-vehicle buyers reported loyalty to their vehicle make in 2024.[52]
  • 108 days was the average U.S. shopping period for non-luxury import buyers in 2024.[52]

Digital marketing in the oem automotive industry

  • 35% of German automotive consumers used manufacturer websites during online vehicle research in 2024, with historical results ranging from approximately 35% to 38%.[54]
  • 80% of U.S. luxury-vehicle buyers used third-party websites during vehicle shopping in 2024.[52]
  • 6 minutes and 8 seconds was the average online time recorded for U.S. non-luxury domestic buyers in 2024.[52]
  • 58% of U.S. new-vehicle buyers used Cox Automotive websites when shopping in 2024.[52]
  • 4.0 websites was the average number visited by U.S. non-luxury domestic buyers during vehicle shopping in 2024.[52]

Branding in the oem automotive industry

  • $43 billion was Tesla’s automotive brand value in 2025 after a 26% decline from the prior year.[55]
  • $46.6 billion was Mercedes-Benz’s automotive brand value in 2026, ranking second globally.[56]
  • $50.1 billion was Mercedes-Benz’s automotive brand value in Interbrand’s 2025 ranking, down 15% year over year.[57]
  • $43.8 billion was BMW’s automotive brand value in 2026, ranking third globally.[56]
  • $35.8 billion was Volkswagen’s automotive brand value in 2026, ranking fourth globally.[56]

Social media in the oem automotive industry

  • 14,103,831 followers per social network was the average for automotive brands led by the most influential CMOs in April 2024.[58]
  • Nearly 3 times as many social-network followers were attracted by automotive brands led by the most influential CMOs compared with other automotive manufacturers in April 2024.[58]
  • 7% of German automotive consumers used blogs and videos for vehicle research in 2024, according to the Berylls-AlixPartners survey.[54]
  • 7% of German automotive consumers used social media for vehicle research in 2024, down from approximately 33% in an earlier period.[54]
  • 41% of German automotive consumers used dealer websites for vehicle research in 2024, making them more prominent than social media.[54]

Influencer Marketing in the automotive sector (sector benchmark)

  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 69% said creators made them more aware of vehicle brands in 2025.[59]
  • Among US Pinterest users planning to buy a car in 2024, 42% noticed sponsorship of a social-media post, such as an influencer post.[60]
  • Among 277 surveyed car enthusiasts, 84% had taken at least one real-world action because of a car influencer they followed online in 2026.[61]
  • Among US Pinterest users planning to buy a car in 2024, 44% noticed sponsorship of user-generated content, such as a YouTube video or podcast.[60]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 61% said they trusted vehicle recommendations and reviews from creators in 2025.[59]

10 Statistics

Operations & Execution

Manufacturing throughput and network breadth appear in production figures, including 2.1 million vehicles produced by Mercedes-Benz in 2025.

Process optimization in the oem automotive industry

  • 29 Toyota production bases and manufacturing companies operated in Asia excluding Japan as of January 31, 2026.[23]
  • More than 10,000 vehicles per day were produced in Toyota’s Japan-based plants, according to Toyota’s virtual plant tour.[23]
  • 30 production sites across four continents formed Mercedes-Benz’s global production network in 2025.[62]
  • 16 Toyota production bases and manufacturing companies operated in Japan as of January 31, 2026.[23]
  • 9,049,063 vehicles were produced by Toyota worldwide in fiscal 2025, supporting production planning and capacity optimization across its global manufacturing network.[23]

Operational efficiency in the oem automotive industry

  • 383,853 employees worked for Toyota on a consolidated basis at the end of March 2025.[23]
  • 2.1 million vehicles were produced by Mercedes-Benz in 2025.[62]
  • 7.4 million cars were built in the United States in 2024, a decline of 3.5% from 2023.[63]
  • 164,000 people were employed worldwide by Mercedes-Benz as of December 2025.[62]
  • 159,000-plus employees worked across BMW’s production locations and sales network in 2024.[64]

Quality management in the oem automotive industry

  • More than 10,000 vehicles per day undergo Toyota’s production and inspection process in Japan-based plants.[23]
  • Six new quality-specific action areas were launched by Volkswagen Group during fiscal 2024.[30]
  • 29 passenger-car OEM representatives participated in McKinsey’s 2025 survey of automotive aftersales quality and connected-vehicle analytics.[65]
  • 16 survey participants were based in North America in McKinsey’s 2025 study of automotive OEM quality practices.[65]
  • Nine to ten additional weeks was the average time reported by surveyed automotive OEM executives to develop and deploy countermeasures after root-cause confirmation in 2025.[65]

Supply chain in the oem automotive industry

  • Around 300 suppliers served BMW Manufacturing throughout the United States in 2024.[66]
  • 762,000-plus US-made vehicles from international automakers were exported annually, according to ACEA’s 2025 EU-US vehicle-trade fact sheet.[63]
  • 43,000 jobs were directly and indirectly associated with BMW Manufacturing in South Carolina according to a 2023 University of South Carolina study.[66]
  • 45,000-plus people were employed by European-headquartered automakers across US states including Alabama, South Carolina and Tennessee in 2025.[63]
  • 156,000-plus people were directly employed in the United States by international automakers in 2025.[63]

Outsourcing / Offshoring in the automotive sector (sector benchmark)

  • 22% of automotive procurement by dollar value is projected to come from offshore locations globally in 2025, according to automotive supply-chain executives.[67]
  • 66% of U.S. automotive respondents sourced at least half of their products and raw materials domestically in 2023, while 40% sourced 75% or more domestically.[11]
  • 79% of U.S. automotive respondents were likely to add North American product or raw-material suppliers within the next 12 months in 2023.[11]
  • 36% of automotive procurement by dollar value came from offshore locations globally in 2021, according to a survey of 592 supply-chain professionals.[67]
  • 80% of U.S. automotive respondents sourced at least half of their services domestically in 2023, while 51% sourced 75%–100% domestically.[11]

11 Statistics

Finance & Pricing

Margin pressure is visible through EBIT and pricing signals, such as GM’s 2024 automotive EBIT margin of 6.2% and EV price pressure in China.

Pricing strategy in the oem automotive industry

  • 1.6 times was Toyota’s increase in marginal profit per vehicle between fiscal 2021 and fiscal 2025, according to its profit-structure analysis.[23]
  • $55,046 was BMW’s 2024 automotive revenue per vehicle in PwC Autofacts’ OEM comparison.[2]
  • $57,449 was Mercedes-Benz’s 2024 automotive revenue per vehicle in PwC Autofacts’ OEM comparison.[2]
  • $31,810 was Volkswagen Group’s 2024 automotive revenue per vehicle in PwC Autofacts’ OEM comparison.[2]
  • $38,637 was Ford’s 2024 automotive revenue per vehicle, the highest figure among the OEMs listed in PwC Autofacts’ comparison.[2]

Cost reduction in the oem automotive industry

  • 10% is Mercedes-Benz’s target fixed-cost reduction between 2024 and 2027.[62]
  • 10% is Mercedes-Benz’s expected material-cost saving beyond 2027 under its cost-efficiency program.[62]
  • ¥285.0 billion was the fiscal 2025 increase in Toyota operating costs caused by supplier-foundation support and higher material prices, offsetting identified savings.[23]
  • 8% is Mercedes-Benz’s expected material-cost saving by 2027 from local-for-local sourcing, cost engineering and component standardization.[62]
  • More than €3.5 billion was Mercedes-Benz Cars’ positive 2025 EBIT contribution from material savings, production efficiencies and lower selling, general and administrative costs.[62]

Profitability in the oem automotive industry

  • 8.3% was Toyota’s 2024 automotive EBIT margin in PwC Autofacts’ OEM comparison.[2]
  • 8.6% was Geely’s 2024 automotive EBIT margin in PwC Autofacts’ OEM comparison.[2]
  • 6.2% was GM’s 2024 automotive EBIT margin in PwC Autofacts’ OEM comparison.[2]
  • 13.3% was Porsche’s automotive EBITDA margin in 2025, down from 22.7% in 2024.[68]
  • 2.3% was Ford’s 2024 automotive EBIT margin in PwC Autofacts’ OEM comparison.[2]

Financial planning in the oem automotive industry

  • 48.1% was Volkswagen Automotive Division’s 2025 capitalization ratio for development costs.[69]
  • ¥1,326.4 billion was Toyota’s research-and-development expenditure in fiscal 2025.[31]
  • €1.511 billion was Porsche Automotive’s net cash flow in 2025, down from €3.735 billion in 2024.[68]
  • ¥1,522.8 billion was Toyota’s research-and-development expenditure in fiscal 2026.[31]
  • 6.7% was Volkswagen Automotive Division’s 2025 research-and-development ratio as a share of sales revenue.[69]

12 Statistics

Product & Service

After-sales and integrated service expectations are quantified, including 90% of automotive customers reporting dissatisfaction with integrated services in 2024.

Product development in the oem automotive industry

  • 86% of Autoliv’s net research, development and engineering expense in 2024 supported projects with customer orders, typically vehicle models in development.[31]
  • $612 million was Autoliv’s gross research, development and engineering expenditure in 2024.[31]
  • $214 million of Autoliv’s 2024 research, development and engineering expenditure was related to customer-funded engineering projects and crash tests.[31]
  • 89 million light vehicles were produced by OEMs globally in 2024.[31]
  • 15 leading OEMs represented approximately 76% of global light-vehicle production in 2024.[31]

Product lifecycle in the oem automotive industry

  • $193 million of Autoliv’s 2023 gross research, development and engineering expenditure was related to customer-funded projects and crash tests.[31]
  • Around 100 car brands and more than 1,300 vehicle models were supplied by Autoliv in 2024.[31]
  • $398 million was Autoliv’s net research, development and engineering expense in 2024 after customer reimbursements.[31]
  • $130 million is Autoliv’s estimated annual cost reduction when its planned indirect-workforce reductions are fully implemented.[31]
  • $50 million of Autoliv’s planned annual cost reductions had been recorded in 2024.[31]

After-sales in the oem automotive industry

  • 14% of U.S. ICE vehicle-app owners who stopped using their app cited unintuitive interfaces as a reason in 2025.[70]
  • $369.7 million was forecast automotive after-sales-service revenue in 2023 for the company disclosed in the SEC filing.[31]
  • 37% of U.S. ICE vehicle-app owners in 2025 said service scheduling should be accessible within one or two taps from the home screen.[70]
  • 90% of automotive customers reported dissatisfaction with integrated services spanning pre-purchase through after-sales in Capgemini’s 2024 survey.[4]
  • 57% of customers displeased with post-purchase services considered switching automotive brands within 6 to 18 months.[4]

Value proposition in the oem automotive industry

  • 17% of automotive organizations surveyed involved IT or digital teams in customer-experience initiatives in 2024.[4]
  • 29% of automotive-brand and mobility-service customers rated consistent cross-channel experiences as extremely good or good in 2024.[4]
  • 86% of global automotive consumers said they would pay for connected services in 2024.[46]
  • 77% of automotive customers prioritized seamless functionality across apps, dashboard screens, battery charging and insurance claims in 2024.[4]
  • 21% of consumers without an active connected-service subscription said they were unaware of such services or had not previously been offered them.[46]

13 Statistics

Sustainability & Ethics

Regulatory-linked sustainability outcomes are measured, including 106.9 grams of CO2 per kilometre for new cars across the EU, Iceland and Norway in 2024.

Sustainability in the oem automotive industry

  • 12.5 years was the average age of cars in the EU in 2023.[63]
  • 53.4% was the reduction in CO2 emissions per car produced in the EU between 2005 and 2023.[63]
  • 20.8% of new EU car sales were electrically chargeable vehicles in 2024.[63]
  • 98 passenger-car assembly plants operated in the EU and the United Kingdom in 2023.[63]
  • 249 million passenger cars were on EU roads in 2023.[63]

ESG in the oem automotive industry

  • 1.37 million tonnes of Scope 1 GHG emissions were reported by Volkswagen AG in 2024.[30]
  • 0.57 million tonnes was Volkswagen AG’s total waste generation in 2024.[30]
  • 7.4 was Volkswagen AG’s lost-time injury frequency rate in 2024.[30]
  • 0.09 million tonnes of market-based Scope 2 GHG emissions were reported by Volkswagen AG in 2024.[30]
  • 0.70 million cubic metres was Volkswagen AG’s total water consumption in 2024.[30]

Ethics in the oem automotive industry

  • 2020 was the year BMW Group began participating in an Automotive Industry Dialogue working group on a cross-company complaints mechanism in Mexico.[64]
  • 100% of Volkswagen Group employees were covered by mandatory Code of Conduct compliance training requirements in 2024.[30]
  • 3,555 reports were received by Volkswagen Group investigation offices in 2024.[30]
  • 5 cases of corruption or bribery, including fraud and money laundering, were ascertained by Volkswagen Group in 2024.[30]
  • 99% of Mercedes-Benz employees assigned integrity training had completed it by December 31, 2024.[62]

CSR in the oem automotive industry

  • 15 raw materials were covered in Mercedes-Benz’s Raw Material Report in 2023, up from 6 in 2022.[62]
  • 2 core pillars define Mercedes-Benz’s CSR strategy: ecological sustainability and empowering communities, in 2026.[62]
  • 4 action fields support Mercedes-Benz’s CSR pillars: decarbonization, circularity, resource protection and community empowerment, in 2026.[62]
  • 70% of Mercedes-Benz’s 24 identified critical raw materials had been assessed by the end of 2025.[62]
  • 224,616 tonnes of CO2e were Volkswagen Group’s business-travel emissions in 2024 under its reported methodology.[30]

Circular economy in the oem automotive industry

  • 2025 is Hyundai Motor’s target year for expanding renewable-energy initiatives described in its sustainability report.[71]
  • 40% was the approximate reduction in battery-cell carbon footprint from renewable electricity used in Mercedes-Benz’s electric GLB cell production.[62]
  • 50% is the approximate maximum share of total life-cycle impact that vehicle production can represent for some acidification categories, according to ACEA.[63]
  • 2.8 tonnes of CO2 savings were associated with renewable electricity in the Mercedes-Benz electric GLB battery cells.[62]
  • 38% was the reduction in Mercedes-Benz overall waste for disposal in 2024 compared with 2023, partly due to higher recycling rates.[62]

Carbon footprint in the oem automotive industry

  • 14.7% was the decrease in average new-car CO2 emissions in the EU between 2013 and 2023.[63]
  • 106.9 grams of CO2 per kilometre was the average emissions level of new cars across the EU, Iceland and Norway in 2024.[63]
  • 0.09 million tonnes of market-based Scope 2 CO2e emissions were reported by Volkswagen AG in 2024.[30]
  • 327,861 tonnes of CO2e were Volkswagen Group’s employee-commuting emissions in 2024.[30]
  • 107.8 grams of CO2 per kilometre was the average emissions level of a new EU car in 2023.[63]

15 Statistics

Globalization & Expansion

Regional production roles are quantified, with EU manufacturers exporting 757,654 new vehicles to the United States in 2024.

Globalization in the oem automotive industry

  • 75.5 million passenger cars were manufactured globally in 2024.[63]
  • EU manufacturers exported 757,654 new vehicles to the United States in 2024, valued at €38.9 billion.[63]
  • The European Union produced 13.8 million motor vehicles in 2024, equal to 14.9% of global vehicle production.[63]
  • North America produced 11.4 million passenger cars in 2024, down 3.2% from 2023.[63]
  • Morocco’s passenger-car production increased 12% in 2024 to approximately 0.5 million vehicles.[63]

Cultural adaptation in the oem automotive industry

  • China’s passenger-car market reached nearly 23 million sales in 2024, accounting for 31% of global car sales.[63]
  • China’s multinational OEM market share fell from below 50% in 2023 to 41% in the third quarter of 2024, according to Deloitte.[77]
  • Volkswagen Group delivered 3,213,816 vehicles in Asia-Pacific in 2024, 10.3% fewer than in 2023.[30]
  • Volkswagen Group delivered 85,395 vehicles in India in 2024, down 15.9% from 101,553 in 2023.[30]
  • Stellantis sold 10,000 vehicles through its ASEAN and general-distributor markets in 2024, representing a 0.3% market share.[35]

Supplier management in the oem automotive industry

  • The 2024 North American Automotive OEM–Supplier Working Relations Index ranked Stellantis at 152 points.[78]
  • Volkswagen Group reported that more than 95% of its suppliers had certified environmental-management systems such as ISO 14001 or EMAS.[30]
  • Kongsberg Automotive had 272 direct-material suppliers in Asia-Pacific in 2024.[79]
  • Audi worked with more than 12,400 suppliers across over 60 countries in 2024.[80]
  • Kongsberg Automotive had 520 direct-material suppliers in the Americas in 2024.[79]

Stakeholder management in the oem automotive industry

  • Volkswagen Group initiated a China working group on overtime reduction in 2024 through an automotive-industry dialogue involving local stakeholders.[69]
  • More than 20 million vehicles passed through Audi workshops globally in 2024.[80]
  • EU motor-vehicle manufacturing, services and construction supported 13.6 million jobs in 2023, equal to 6.9% of EU employment.[63]
  • Audi’s global service-partner network supported more than 82,000 customers per day in 2024.[80]
  • EU motor-vehicle manufacturing employed 2.5 million people in 2023, equal to 8.1% of EU manufacturing employment.[63]

Distribution channels in the oem automotive industry

  • Penske Automotive Group generated $777.9 million from commercial-vehicle distribution and other operations in 2024.[31]
  • Volkswagen Group delivered 524,108 vehicles in South America through its regional sales and distribution operations in 2024.[30]
  • Penske Automotive Group generated $3.5 billion from retail commercial-truck dealerships in 2024.[31]
  • More than 20 million vehicles used Audi workshops globally in 2024.[80]
  • The European Car Distribution Handbook measured franchise points and aftersales networks using full-year 2024 registration and parc data.[81]

Key questions about the oem automotive industry

What is the market size for OEM automotive in 2025?
The global market size was $2.6T in 2025. OICA recorded 96.4 million vehicles produced and 99.8 million sold worldwide in the same year.
How fast is electrification changing output into 2026?
Electric-car sales are expected to reach 23 million units in 2026, equal to 28% of global car sales. In 2025, electric cars exceeded 20 million sales and represented one-quarter of global new-car sales.
Which companies lead the oem automotive industry?
Geely Holding Group leads Gitnux's 2026 oem automotive ranking with an Overall score of 9.1, with 8.6% automotive EBIT margin in 2024. Toyota Motor is the highest-ranked passenger vehicle manufacturer at 8.9, with 9.05 million vehicles produced in fiscal 2025.
What technology shifts matter for OEMs in 2025–2026?
Manufacturers report broad AI and analytics use, with 47% using AI and advanced technologies in 2026. Only 36% of AI and software initiatives had scaled beyond pilot stage and been adopted across the organization in 2026.
How concentrated is the OEM market in major regions?
In the EU, Volkswagen Group held 27.5% of new-car registrations in January–September 2025, versus 15.8% for Stellantis and 11.4% for Renault Group. The industry is globally fragmented across large OEM groups, but regional concentration is substantial.
What is a practical data point on risk and vehicle-data governance readiness?
In 2026, 41% of automotive executives said they could trace the data, assumptions and rationale behind an AI-influenced outcome. In 2026, 68% required human approval for high-impact AI decisions.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Oem Automotive Industry Statistics. Gitnux. https://gitnux.org/oem-automotive-industry-statistics
MLA
Samuel Norberg. "Oem Automotive Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/oem-automotive-industry-statistics.
Chicago
Samuel Norberg. 2026. "Oem Automotive Industry Statistics." Gitnux. https://gitnux.org/oem-automotive-industry-statistics.

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