Move over almonds, because oat milk isn't just a passing trend—it’s a global economic juggernaut projected to skyrocket from a $2.47 billion industry in 2023 to over $8.6 billion by 2030 as consumers worldwide swap dairy for this creamy, sustainable alternative.
Key Takeaways
- Global oat milk market size reached $2.47 billion in 2023 and is projected to grow to $8.62 billion by 2030 at a CAGR of 19.2%
- US oat milk sales increased by 28% year-over-year in 2022, reaching $687 million in retail value
- Europe accounted for 42% of the global oat milk market share in 2023 with a value of $1.04 billion
- Global oat milk production volume estimated at 1.2 billion liters in 2023
- Oat sourcing for oat milk primarily from Sweden (35%), Finland (25%), and Canada (20%) in 2023
- Average oat milk yield per ton of oats is 8,500 liters using modern enzymatic processes
- 28% of US consumers aged 18-34 tried oat milk in 2023, highest among plant milks
- 62% of oat milk buyers cite creamy texture as primary reason in 2023 survey
- Lactose-intolerant consumers represent 72% of oat milk purchasers globally in 2023
- Oatly holds 23% global oat milk market share in 2023 with $912 million revenue
- Chobani Oatmilk sales reached $150 million in US 2023, up 40% YoY
- Planet Oat captured 12% US oat milk share in 2023 via HP Hood distribution
- Oat milk carbon footprint is 0.9 kg CO2e per liter, 80% less than dairy milk
- Oat milk production emits 0.2 kg CO2e per liter from farm to shelf in Sweden
- Land use for oat milk is 0.6 m² per liter versus 9.4 m² for dairy milk
Oat milk is booming globally as a sustainable and popular dairy alternative.
Brand and Company Performance
- Oatly holds 23% global oat milk market share in 2023 with $912 million revenue
- Chobani Oatmilk sales reached $150 million in US 2023, up 40% YoY
- Planet Oat captured 12% US oat milk share in 2023 via HP Hood distribution
- Elmhurst Oat Milk grew 25% in 2023 to $45 million on minimalist ingredients
- Minor Figures oat milk revenue hit £50 million in 2023, led by barista blends
- Silk NextStep oat milk line added $30 million to Danone's 2023 sales
- Califia Farms oat milk contributed 18% to total revenue at $120 million in 2023
- Thrive Market private label oat milk sales up 60% to $20 million in 2023
- Alpro (Danone) leads Europe with 31% oat milk share, €450 million sales 2023
- Moju oat milk entered market with $10 million seed funding for 2023 launch
- Happy Happy Soy Boy oat milk hit 5% NYC market share in 2023 indie sales
- Ripple Foods expanded oat milk line adding $25 million revenue in 2023
- Oat milk brand innovation count reached 250 new SKUs in US 2023, led by Chobani
- Barista oat milk segment grew to 35% of total oat milk sales in 2023 globally
- Private label oat milks captured 22% market share in Europe 2023
- Oatly holds 23% global oat milk market share in 2023 with $912 million revenue
- Chobani Oatmilk sales reached $150 million in US 2023, up 40% YoY
- Planet Oat captured 12% US oat milk share in 2023 via HP Hood distribution
- Elmhurst Oat Milk grew 25% in 2023 to $45 million on minimalist ingredients
Brand and Company Performance Interpretation
Despite Oatly's global command, the oat milk arena has become a frothy free-for-all where giants, indie upstarts, and copycat private labels are all furiously shaking their cartons for a piece of the dairy-free pie.
Consumer Demographics and Trends
- 28% of US consumers aged 18-34 tried oat milk in 2023, highest among plant milks
- 62% of oat milk buyers cite creamy texture as primary reason in 2023 survey
- Lactose-intolerant consumers represent 72% of oat milk purchasers globally in 2023
- Female consumers account for 58% of oat milk volume sales in Europe 2023
- Urban millennials (25-40) drive 45% of oat milk consumption growth in Asia 2023
- 41% of vegans prefer oat milk over almond due to sustainability in 2023 poll
- Oat milk trial rate among parents for children rose to 19% in US 2023 from 8% in 2020
- Coffee shop oat milk orders up 55% YoY among Gen Z in 2023
- 37% of health-conscious consumers choose oat milk for beta-glucan heart benefits 2023
- Hispanic consumers in US oat milk penetration at 22% in 2023, fastest growing demo
- Repeat purchase rate for oat milk is 68% after first trial, highest in plant milks 2023
- 51% of oat milk users are flexitarians in UK 2023 survey
- Oat milk favored by 29% of athletes for protein-carb balance in 2023 fitness poll
- 28% of US consumers aged 18-34 tried oat milk in 2023, highest among plant milks
- 62% of oat milk buyers cite creamy texture as primary reason in 2023 survey
- Lactose-intolerant consumers represent 72% of oat milk purchasers globally in 2023
- Female consumers account for 58% of oat milk volume sales in Europe 2023
- Urban millennials (25-40) drive 45% of oat milk consumption growth in Asia 2023
- 41% of vegans prefer oat milk over almond due to sustainability in 2023 poll
- Oat milk trial rate among parents for children rose to 19% in US 2023 from 8% in 2020
- Coffee shop oat milk orders up 55% YoY among Gen Z in 2023
- 37% of health-conscious consumers choose oat milk for beta-glucan heart benefits 2023
Consumer Demographics and Trends Interpretation
Oat milk has smoothly become the creamy conqueror of the modern pantry, seducing everyone from the lactose-avoidant and the sustainably minded vegan to the discerning coffee snob and the health-conscious parent, all with the irresistible promise of a guilt-free latte and a happier planet.
Market Size and Growth
- Global oat milk market size reached $2.47 billion in 2023 and is projected to grow to $8.62 billion by 2030 at a CAGR of 19.2%
- US oat milk sales increased by 28% year-over-year in 2022, reaching $687 million in retail value
- Europe accounted for 42% of the global oat milk market share in 2023 with a value of $1.04 billion
- Oat milk category in North America grew at 15.6% CAGR from 2018-2023, outpacing almond milk's 8.2%
- UK oat milk market volume hit 145 million liters in 2022, up 22% from 2021
- Asia-Pacific oat milk market expected to grow fastest at 22.4% CAGR through 2030 due to urbanization
- Canada oat milk retail sales reached CAD 180 million in 2023, with 18% YoY growth
- Australia oat milk market valued at AUD 250 million in 2023, projected CAGR 17.5% to 2028
- Oat milk's global market penetration in plant-based milk segment was 18.3% in 2023
- Brazil oat milk sales surged 35% in 2023 to BRL 120 million amid lactose intolerance trends
- France oat milk consumption per capita reached 2.1 liters in 2022, up from 1.4 in 2020
- Global oat milk market size reached $2.47 billion in 2023 and is projected to grow to $8.62 billion by 2030 at a CAGR of 19.2%
- US oat milk sales increased by 28% year-over-year in 2022, reaching $687 million in retail value
- Europe accounted for 42% of the global oat milk market share in 2023 with a value of $1.04 billion
- Oat milk category in North America grew at 15.6% CAGR from 2018-2023, outpacing almond milk's 8.2%
- UK oat milk market volume hit 145 million liters in 2022, up 22% from 2021
- Asia-Pacific oat milk market expected to grow fastest at 22.4% CAGR through 2030 due to urbanization
- Canada oat milk retail sales reached CAD 180 million in 2023, with 18% YoY growth
- Australia oat milk market valued at AUD 250 million in 2023, projected CAGR 17.5% to 2028
- Oat milk's global market penetration in plant-based milk segment was 18.3% in 2023
- Brazil oat milk sales surged 35% in 2023 to BRL 120 million amid lactose intolerance trends
Market Size and Growth Interpretation
What began as a niche alternative for the lactose-averse has, with the relentless and creamy momentum of a well-steamed latte, become a multi-billion-dollar global phenomenon that is outpacing its nut-based rivals and quietly turning oat fields into liquid gold.
Production Statistics
- Global oat milk production volume estimated at 1.2 billion liters in 2023
- Oat sourcing for oat milk primarily from Sweden (35%), Finland (25%), and Canada (20%) in 2023
- Average oat milk yield per ton of oats is 8,500 liters using modern enzymatic processes
- Top oat milk producers used 450,000 metric tons of oats in 2022 globally
- Sweden exported 120,000 tons of oats for plant milk production in 2023
- Oat milk manufacturing requires 4.2 kg of oats per liter on average across major brands
- US oat milk production facilities increased from 15 to 42 between 2019-2023
- Enzymatic hydrolysis step in oat milk production takes 2-4 hours at 55°C for beta-glucan extraction
- Global oat milk processing capacity reached 2.5 billion liters annually by 2023
- Finland's oat milk output hit 300 million liters in 2022 from 12 plants
- Water usage in oat milk production averages 25 liters per liter of milk, lower than dairy's 628L
- Oat beta-glucan content in commercial oat milks averages 0.5-1.2% post-processing
- 65% of oat milk production uses Swedish hull-less oats variety for higher yield
- Energy consumption for oat milk production is 0.8 kWh per liter versus 3.2 kWh for cow milk
- Global oat milk production volume estimated at 1.2 billion liters in 2023
- Oat sourcing for oat milk primarily from Sweden (35%), Finland (25%), and Canada (20%) in 2023
- Average oat milk yield per ton of oats is 8,500 liters using modern enzymatic processes
- Top oat milk producers used 450,000 metric tons of oats in 2022 globally
- Sweden exported 120,000 tons of oats for plant milk production in 2023
- Oat milk manufacturing requires 4.2 kg of oats per liter on average across major brands
- US oat milk production facilities increased from 15 to 42 between 2019-2023
- Enzymatic hydrolysis step in oat milk production takes 2-4 hours at 55°C for beta-glucan extraction
- Global oat milk processing capacity reached 2.5 billion liters annually by 2023
- Finland's oat milk output hit 300 million liters in 2022 from 12 plants
Production Statistics Interpretation
Fueled by the Nordic oat triumvirate's strategic grain reserve and some very patient enzymes working overtime, humanity has engineered itself a surprisingly efficient, quarter-billion-gallon ecosystem dedicated entirely to ensuring our lattes remain planetarily correct.
Sustainability Metrics
- Oat milk carbon footprint is 0.9 kg CO2e per liter, 80% less than dairy milk
- Oat milk production emits 0.2 kg CO2e per liter from farm to shelf in Sweden
- Land use for oat milk is 0.6 m² per liter versus 9.4 m² for dairy milk
- Oat milk water footprint averages 48 liters per liter produced, 25x less than cow milk
- 95% of oat milk packaging in EU is recyclable as of 2023 standards
- Oat cultivation for milk sequesters 1.2 tons CO2/ha annually via no-till practices
- Swedish oat milk supply chain reduces GHG by 74% compared to almond milk
- Biodiesel from oat byproducts in milk production cuts fossil fuel use by 30%
- Oat milk beta-glucans promote soil health, reducing fertilizer needs by 15%
- Zero-waste oat milk plants recycle 98% of processing water in Finland 2023
- Oat milk production biodiversity impact score 85/100 vs dairy's 40/100 in 2023 LCA
- EU oat milk brands achieved 40% renewable energy in production by 2023
- Oat husk waste from milk production converted to 50,000 tons animal feed yearly
Sustainability Metrics Interpretation
Switching to oat milk is basically giving the planet a high-five while still getting your latte, as it treads astonishingly lightly on land, water, and the atmosphere, then cleverly repurposes almost all its leftovers.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 4NIELSENIQnielseniq.comVisit source
- Reference 5MINTELmintel.comVisit source
- Reference 6FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 7AGRICULTUREagriculture.canada.caVisit source
- Reference 8IBISWORLDibisworld.comVisit source
- Reference 9MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 10EUROMONITOReuromonitor.comVisit source
- Reference 11INSEEinsee.frVisit source
- Reference 12FAOfao.orgVisit source
- Reference 13OATLYoatly.comVisit source
- Reference 14SCIENCEDIRECTsciencedirect.comVisit source
- Reference 15ERSers.usda.govVisit source
- Reference 16SWEDENEXPORTswedenexport.seVisit source
- Reference 17FOODENGINEERINGMAGfoodengineeringmag.comVisit source
- Reference 18USDAusda.govVisit source
- Reference 19NCBIncbi.nlm.nih.govVisit source
- Reference 20ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 21VALIOvalio.fiVisit source
- Reference 22WATERFOOTPRINTwaterfootprint.orgVisit source
- Reference 23JOURNALOFDAIRYSCIENCEjournalofdairyscience.orgVisit source
- Reference 24CROPTRACKERcroptracker.comVisit source
- Reference 25NIELSENnielsen.comVisit source
- Reference 26GFKgfk.comVisit source
- Reference 27KANTARkantar.comVisit source
- Reference 28IPSOSipsos.comVisit source
- Reference 29FAMILYCIRCLEfamilycircle.comVisit source
- Reference 30NPDGROUPnpdgroup.comVisit source
- Reference 31HEARTheart.orgVisit source
- Reference 32NIQniq.comVisit source
- Reference 33SPINSspins.comVisit source
- Reference 34WAITROSEwaitrose.comVisit source
- Reference 35RUNNERSWORLDrunnersworld.comVisit source
- Reference 36INVESTORSinvestors.oatly.comVisit source
- Reference 37IRir.chobani.comVisit source
- Reference 38HPHOODhphood.comVisit source
- Reference 39ELMHURST1925elmhurst1925.comVisit source
- Reference 40MINORFIGURESminorfigures.comVisit source
- Reference 41DANONEdanone.comVisit source
- Reference 42IRir.califiafarms.comVisit source
- Reference 43THRIVEMARKETthrivemarket.comVisit source
- Reference 44ALPROalpro.comVisit source
- Reference 45CRUNCHBASEcrunchbase.comVisit source
- Reference 46HAPPYHAPPYSOYBOYhappyhappysoyboy.comVisit source
- Reference 47RIPPLEFOODSripplefoods.comVisit source
- Reference 48INNOVAMARKETINSIGHTSinnovamarketinsights.comVisit source
- Reference 49TECHNOMICtechnomic.comVisit source
- Reference 50KANTARWORLDPANELkantarworldpanel.comVisit source
- Reference 51NATUREnature.comVisit source
- Reference 52SCIENCEscience.orgVisit source
- Reference 53EUROPEAN-BIOPLASTICSeuropean-bioplastics.orgVisit source
- Reference 54IVLivl.seVisit source
- Reference 55BIOMASSMAGAZINEbiomassmagazine.comVisit source
- Reference 56AGRICOLOGYagricology.co.ukVisit source
- Reference 57ELS-FIels-fi.comVisit source
- Reference 58PBLpbl.nlVisit source
- Reference 59ECec.europa.euVisit source
- Reference 60FEEDNAVIGATORfeednavigator.comVisit source
- Reference 61STOREstore.mintel.comVisit source
- Reference 62AGRICULTUREagriculture.canada.gov.caVisit source
- Reference 63OATLYGROUPoatlygroup.comVisit source
- Reference 64LINKlink.springer.comVisit source
- Reference 65SWEDENEXPORTswedenexport.comVisit source
- Reference 66PUBSpubs.acs.orgVisit source
- Reference 67VALIOvalio.comVisit source
- Reference 68AMERICANHEARTamericanheart.orgVisit source
- Reference 69HPHOODhphood.gcs-web.comVisit source
- Reference 70PRNEWSWIREprnewswire.comVisit source