GITNUXREPORT 2025

Nutrition Industry Statistics

Nutrition industry booming globally with multi-trillion-dollar market expansions.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Over 70% of Americans take dietary supplements

Statistic 2

Nearly 65% of consumers in the U.S. are actively trying to incorporate more plant-based foods

Statistic 3

Over 80% of consumers globally are attempting to lead healthier lifestyles, including better nutritional choices

Statistic 4

The herbal supplement market is projected to reach $11.2 billion by 2027, growing at a CAGR of 5.4%

Statistic 5

The sports nutrition market is expected to grow to $54 billion by 2027

Statistic 6

The plant-based protein market was valued at $9.4 billion in 2020 and is expected to grow at a CAGR of 11.8% through 2027

Statistic 7

Global probiotic market size was valued at around $54 million in 2020 and is expected to reach $95 billion by 2027

Statistic 8

The keto diet market is expected to reach $15.64 billion by 2027, growing at a CAGR of 5.4%

Statistic 9

The meal kit delivery services market was valued at $10.26 billion in 2020 and is projected to grow

Statistic 10

The global organic beverages market size was valued at $25.4 billion in 2019 and is projected to reach $46.2 billion by 2027

Statistic 11

The gluten-free food market is projected to reach $43.65 billion by 2027 with a CAGR of 9.4%

Statistic 12

The global functional foods market size was valued at approximately $275 billion in 2020, expected to grow significantly by 2027

Statistic 13

The global nutritional supplements market was estimated at $140 billion in 2020 and is projected to reach $230 billion by 2027

Statistic 14

The pet supplement market is growing at a rate of approximately 7.6% annually, reaching an estimated $2.9 billion in 2022

Statistic 15

The global meal replacement market was valued at $11.6 billion in 2020 and is expected to grow at a CAGR of 6.2% through 2028

Statistic 16

The low-carb food market is projected to reach $8.2 billion by 2028, driven by popularity of diets like keto and Atkins

Statistic 17

The organic snack food segment is projected to grow at a CAGR of 8.2% from 2021 to 2028, due to increasing health awareness

Statistic 18

The global sugar substitutes market was valued at $7.2 billion in 2020 and is expected to grow to $12 billion by 2027

Statistic 19

The global nutraceuticals market is projected to reach $578 billion by 2025, growing at a CAGR of 8.3%

Statistic 20

The plant-based dairy alternatives market size was valued at $21.4 billion in 2020 and is expected to double by 2028

Statistic 21

The market for collagen supplements is projected to reach $7.3 billion by 2026, growing at a CAGR of approximately 9%

Statistic 22

The demand for functional beverages is forecast to grow at a CAGR of 8.9% from 2021 to 2027, driven by health-conscious consumers

Statistic 23

The fortified foods market is expected to reach $342 billion by 2027, with growth driven by increasing micronutrient deficiencies

Statistic 24

The global market for keto-friendly snacks is projected to grow at a CAGR of 7.2% from 2021 to 2028, reaching over $2 billion by 2028

Statistic 25

Organic meat sales in the U.S. have increased by over 25% in the last five years, reflecting rising consumer awareness

Statistic 26

The global market for plant-based foods is expected to reach $74.2 billion by 2027, growing at a CAGR of 11.9%

Statistic 27

The demand for bioavailable minerals in supplements is increasing, with the market expected to grow at a CAGR of 10.1% through 2027

Statistic 28

The global market for probiotic functional foods is expected to reach over $21 billion by 2027, growing at a CAGR of 7.1%

Statistic 29

The global health and wellness market was valued at approximately $4.4 trillion in 2020

Statistic 30

The vitamin and dietary supplement industry generates over $30 billion annually in the U.S.

Statistic 31

The vitamin D market segment alone was valued at nearly $1.2 billion in 2020 and is expected to grow significantly

Statistic 32

The organic food sales in the U.S. reached approximately $50 billion in 2020, constituting about 6.5% of total food sales

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Key Highlights

  • The global health and wellness market was valued at approximately $4.4 trillion in 2020
  • The herbal supplement market is projected to reach $11.2 billion by 2027, growing at a CAGR of 5.4%
  • Over 70% of Americans take dietary supplements
  • The sports nutrition market is expected to grow to $54 billion by 2027
  • The plant-based protein market was valued at $9.4 billion in 2020 and is expected to grow at a CAGR of 11.8% through 2027
  • The organic food sales in the U.S. reached approximately $50 billion in 2020, constituting about 6.5% of total food sales
  • The vitamin and dietary supplement industry generates over $30 billion annually in the U.S.
  • Global probiotic market size was valued at around $54 million in 2020 and is expected to reach $95 billion by 2027
  • The keto diet market is expected to reach $15.64 billion by 2027, growing at a CAGR of 5.4%
  • The meal kit delivery services market was valued at $10.26 billion in 2020 and is projected to grow
  • The global organic beverages market size was valued at $25.4 billion in 2019 and is projected to reach $46.2 billion by 2027
  • The gluten-free food market is projected to reach $43.65 billion by 2027 with a CAGR of 9.4%
  • Nearly 65% of consumers in the U.S. are actively trying to incorporate more plant-based foods

The nutrition industry is booming into a $4.4 trillion global powerhouse, driven by soaring demand for plant-based foods, supplements, and health-conscious products anticipated to reach hundreds of billions in value over the next few years.

Health and Wellness Trends

  • Over 70% of Americans take dietary supplements
  • Nearly 65% of consumers in the U.S. are actively trying to incorporate more plant-based foods
  • Over 80% of consumers globally are attempting to lead healthier lifestyles, including better nutritional choices

Health and Wellness Trends Interpretation

With over 70% of Americans boosting supplement intake, nearly two-thirds embracing plant-based diets, and more than 80% worldwide striving for healthier living, it's clear that the global shift toward wellness isn't just a trend—it's a full-blown dietary revolution.

Market Growth and Forecasts

  • The herbal supplement market is projected to reach $11.2 billion by 2027, growing at a CAGR of 5.4%
  • The sports nutrition market is expected to grow to $54 billion by 2027
  • The plant-based protein market was valued at $9.4 billion in 2020 and is expected to grow at a CAGR of 11.8% through 2027
  • Global probiotic market size was valued at around $54 million in 2020 and is expected to reach $95 billion by 2027
  • The keto diet market is expected to reach $15.64 billion by 2027, growing at a CAGR of 5.4%
  • The meal kit delivery services market was valued at $10.26 billion in 2020 and is projected to grow
  • The global organic beverages market size was valued at $25.4 billion in 2019 and is projected to reach $46.2 billion by 2027
  • The gluten-free food market is projected to reach $43.65 billion by 2027 with a CAGR of 9.4%
  • The global functional foods market size was valued at approximately $275 billion in 2020, expected to grow significantly by 2027
  • The global nutritional supplements market was estimated at $140 billion in 2020 and is projected to reach $230 billion by 2027
  • The pet supplement market is growing at a rate of approximately 7.6% annually, reaching an estimated $2.9 billion in 2022
  • The global meal replacement market was valued at $11.6 billion in 2020 and is expected to grow at a CAGR of 6.2% through 2028
  • The low-carb food market is projected to reach $8.2 billion by 2028, driven by popularity of diets like keto and Atkins
  • The organic snack food segment is projected to grow at a CAGR of 8.2% from 2021 to 2028, due to increasing health awareness
  • The global sugar substitutes market was valued at $7.2 billion in 2020 and is expected to grow to $12 billion by 2027
  • The global nutraceuticals market is projected to reach $578 billion by 2025, growing at a CAGR of 8.3%
  • The plant-based dairy alternatives market size was valued at $21.4 billion in 2020 and is expected to double by 2028
  • The market for collagen supplements is projected to reach $7.3 billion by 2026, growing at a CAGR of approximately 9%
  • The demand for functional beverages is forecast to grow at a CAGR of 8.9% from 2021 to 2027, driven by health-conscious consumers
  • The fortified foods market is expected to reach $342 billion by 2027, with growth driven by increasing micronutrient deficiencies
  • The global market for keto-friendly snacks is projected to grow at a CAGR of 7.2% from 2021 to 2028, reaching over $2 billion by 2028
  • Organic meat sales in the U.S. have increased by over 25% in the last five years, reflecting rising consumer awareness
  • The global market for plant-based foods is expected to reach $74.2 billion by 2027, growing at a CAGR of 11.9%
  • The demand for bioavailable minerals in supplements is increasing, with the market expected to grow at a CAGR of 10.1% through 2027
  • The global market for probiotic functional foods is expected to reach over $21 billion by 2027, growing at a CAGR of 7.1%

Market Growth and Forecasts Interpretation

As the global appetite for health-focused foods and supplements swells into the hundreds of billions, industry insiders might agree that in wellness, the only thing growing faster than the market is our collective desire to be just a little bit healthier—preferably with a pinch of curiosity, a dash of innovation, and perhaps a plant-based protein or two.

Market Segments and Consumer Products

  • The global health and wellness market was valued at approximately $4.4 trillion in 2020
  • The vitamin and dietary supplement industry generates over $30 billion annually in the U.S.
  • The vitamin D market segment alone was valued at nearly $1.2 billion in 2020 and is expected to grow significantly

Market Segments and Consumer Products Interpretation

With a $4.4 trillion global health market, a $30 billion supplement industry, and a $1.2 billion vitamin D segment poised for growth, it's clear that in the quest for wellness, people are investing heavily—perhaps more than they realize—in the well-being economy's ever-expanding blueprint.

Natural and Organic Food Products

  • The organic food sales in the U.S. reached approximately $50 billion in 2020, constituting about 6.5% of total food sales

Natural and Organic Food Products Interpretation

With organic food sales hitting nearly $50 billion in 2020 and making up just 6.5% of total U.S. food sales, it's clear that Americans are increasingly craving purity—one organic bite at a time—yet still hungry for change in a mainstream-heavy industry.