Must-Know Non Profit Metrics

Highlights: Non Profit Metrics

  • 1. Donation Growth
  • 2. Donor Retention Rate
  • 3. Fundraising ROI
  • 4. Cost per Dollar Raised
  • 5. Program Expense Ratio
  • 6. Administrative Expense Ratio
  • 7. Fundraising Efficiency
  • 8. Volunteer Turnover Rate
  • 9. Beneficiary Satisfaction
  • 10. Outputs
  • 11. Outcomes
  • 12. Social Return on Investment (SROI)
  • 13. Grant Success Rate
  • 14. Board Member Involvement
  • 15. Staff Turnover Rate
  • 16. Collaboration and Partnerships
  • 17. Employee Satisfaction
  • 18. Online Presence
  • 19. Community Impact
  • 20. Financial Sustainability

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

In today’s data-driven world, it has become quintessential for non-profit organizations to not only make a difference but to accurately quantify and evaluate their impact. Non-profit metrics serve as key performance indicators in achieving an organization’s mission, offering invaluable insights into its effectiveness, sustainability, and stakeholder engagement.

In this compelling blog post, we will delve into the critical metrics that your non-profit organization should adopt, and how they can simultaneously improve your decision-making process and amplify your organization’s impact in the world. With a solid understanding of essential non-profit metrics, you can efficiently allocate resources, measure progress, and steer your organization on the path toward a brighter future.

Non Profit Metrics You Should Know

1. Donation Growth

This metric tracks the increase or decrease in the total amount of donations received over a specific period, indicating the success of fundraising efforts.

2. Donor Retention Rate

The percentage of donors who continue to donate from one year to the next, reflecting donor loyalty and satisfaction.

3. Fundraising ROI

Return on Investment from fundraising activities, calculated by comparing the amount spent on fundraising with the total revenue generated.

4. Cost per Dollar Raised

The cost of fundraising efforts divided by the total amount raised, which helps determine the efficiency of fundraising activities.

5. Program Expense Ratio

The percentage of total expenses spent on programs and services, providing an insight into how efficient a nonprofit is at allocating resources to its mission.

6. Administrative Expense Ratio

The percentage of total expenses spent on administrative and overhead costs, reflecting the efficiency of internal operations.

7. Fundraising Efficiency

The amount raised per dollar spent on fundraising activities, indicating how effectively the nonprofit utilizes its resources for fundraising.

8. Volunteer Turnover Rate

The rate at which volunteers leave the organization, an indicator of volunteer satisfaction and engagement.

9. Beneficiary Satisfaction

A measurement of how satisfied the individuals or communities served by the nonprofit are with the services provided.

10. Outputs

Quantitative measures of the direct products of program activities, such as the number of people served, workshops conducted, or meals distributed.

11. Outcomes

The short-term and long-term effects of a nonprofit’s programs, which demonstrate the impact made on the lives of beneficiaries.

12. Social Return on Investment (SROI)

A ratio that estimates the social, environmental, and economic value created by a nonprofit per dollar invested.

13. Grant Success Rate

The percentage of grant proposals submitted that result in funding, demonstrating the effectiveness of the nonprofit’s grant writing efforts.

14. Board Member Involvement

The level of active participation and engagement from board members in the nonprofit’s activities, a key factor for organizational success.

15. Staff Turnover Rate

The rate at which employees leave the nonprofit organization, a reflection of employee satisfaction and organizational culture.

16. Collaboration and Partnerships

The extent to which a nonprofit partners with other organizations in its sector, promoting resource sharing and capacity building.

17. Employee Satisfaction

A measure of how satisfied employees are with their job and the organization, impacting employee retention and overall success.

18. Online Presence

The extent to which a nonprofit effectively engages with donors, volunteers, and beneficiaries through online platforms such as social media and website.

19. Community Impact

The overall effect of a nonprofit’s programs and services on the target community, addressing various layers of social issues.

20. Financial Sustainability

The ability of a nonprofit to maintain sufficient financial resources for both short-term and long-term operations, ensuring the organization’s viability and effectiveness.

Non Profit Metrics Explained

Nonprofit metrics are essential for monitoring and evaluating the effectiveness, efficiency, and impact of an organization’s programs and services. Metrics such as donation growth, donor retention rate, and fundraising ROI provide insights into the financial success and sustainability of an organization, ensuring it has the necessary resources to fulfill its mission. Evaluating performance through indicators like program expense ratio, administrative expense ratio, and fundraising efficiency allows organizations to allocate resources effectively and maximize their impact.

Additionally, metrics like volunteer and staff turnover rate, and employee and beneficiary satisfaction shed light on the organization’s internal operations and overall effectiveness in meeting the needs of their target populations. Through analyzing outputs and outcomes, nonprofits can measure the direct impact of their programs and assess their social return on investment (SROI).

Metrics such as grant success rate, board member involvement, collaboration and partnerships, and online presence demonstrate the organization’s capacity for growth, attracting support, and navigating the evolving landscape of the nonprofit sector. These diverse metrics, including community impact and financial sustainability, combine to provide a comprehensive understanding of a nonprofit’s performance, helping to guide strategic decision-making and foster long-term success in addressing social issues.


In summary, non-profit metrics are an essential tool for organizations to measure, evaluate, and enhance their impact in the communities they serve. By focusing on key performance indicators such as financial sustainability, program effectiveness, and operational efficiency, non-profits can successfully navigate and grow amidst increasingly complex operating environments. Additionally, fostering transparency and open communication regarding these metrics can help build trust and credibility with stakeholders, thereby attracting further funding and support for the organization’s mission.

As the non-profit sector evolves, so too must our ability to accurately assess and report on the true impact that these organizations have on the lives of those they seek to help. By prioritizing non-profit metrics, we can ensure that the resources and efforts are utilized appropriately, ultimately resulting in greater societal change and the betterment of our world.


What are non-profit metrics?

Non-profit metrics are specific data points and measurements used to track and analyze the performance of a non-profit organization. The metrics help these organizations evaluate their operations, impact, and overall effectiveness in achieving their mission.

Why are non-profit metrics important?

Non-profit metrics are crucial for organizations to monitor their activities and work towards improvement. They provide valuable insights, aid in decision-making, demonstrate accountability to donors and stakeholders, and help showcase the impact of the organization's efforts to potential supporters.

What are common types of non-profit metrics?

Common types of non-profit metrics include fundraising metrics, program metrics, financial metrics, and engagement metrics. Fundraising metrics track donations and revenue, program metrics measure the impact of the organization's services, financial metrics assess financial health, and engagement metrics evaluate supporter involvement and outreach success.

How can non-profit organizations collect data for metrics?

Non-profit organizations can collect data for metrics using various methods, such as donor management software, surveys, social media analytics, Google Analytics (for website traffic), and internal financial documents. By consolidating this data, organizations can create reports and visualizations to better understand the metrics and their performance.

How often should non-profit organizations analyze and review their metrics?

The frequency of analyzing and reviewing non-profit metrics depends on the organization's specific needs and goals. However, it is generally recommended that organizations review and update their metrics at least quarterly to make necessary adjustments and ensure their strategies align with their mission and objectives.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!