GITNUXREPORT 2026

Newspaper Advertising Statistics

Newspaper advertising revenue is declining globally as digital alternatives gain market share.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Newspaper ad recall among US readers was 65% in 2023 studies.

Statistic 2

ROI for newspaper ads averaged 217% for local retailers in 2022.

Statistic 3

82% of newspaper readers acted on a local ad within a week per 2023 survey.

Statistic 4

Newspaper ads drove 29% higher purchase intent vs digital alone in US 2023.

Statistic 5

Brand lift from newspaper campaigns averaged 24% in 2022 global tests.

Statistic 6

71% of US consumers trusted newspaper ads more than TV in 2023.

Statistic 7

Grocery sales uplift from newspaper FSIs was 18% in 2023.

Statistic 8

Newspaper multi-platform campaigns yielded 3.5x ROI vs single channel.

Statistic 9

56% sales increase for auto dealers using newspaper ads in 2022.

Statistic 10

Awareness boost from newspaper inserts was 42% higher than email.

Statistic 11

67% of readers shared newspaper ad content with others in 2023.

Statistic 12

Cost per acquisition for newspaper leads was $45 vs $72 digital in 2022.

Statistic 13

Newspaper ads generated 2.7x more store visits than social media per 2023 data.

Statistic 14

49% uplift in brand favorability from newspaper exposure.

Statistic 15

Real estate newspaper ads led to 34% more inquiries than online listings.

Statistic 16

73% of SMBs reported positive ROI from newspaper advertising in 2023.

Statistic 17

Coupon redemption rate from newspapers was 1.2% vs 0.4% digital in 2022.

Statistic 18

Newspaper campaigns reduced customer acquisition cost by 22% for retailers.

Statistic 19

61% of readers visited advertiser websites post-newspaper ad exposure.

Statistic 20

Long-term ROI for newspaper ads averaged 450% over 12 months in 2023.

Statistic 21

Newspaper ads outperformed radio by 31% in driving foot traffic.

Statistic 22

58% conversion rate lift from combining print and digital newspaper ads.

Statistic 23

Trust in newspaper ads led to 2.1x higher purchase likelihood.

Statistic 24

Newspaper preprints drove 25% more incremental sales than direct mail.

Statistic 25

44% of B2B decision-makers influenced by newspaper trade ads.

Statistic 26

In 2023, US newspapers reached 132 million adults weekly through print, 40% of US population.

Statistic 27

Newspaper readership among US adults over 65 was 52% in 2023.

Statistic 28

Digital newspaper audience in US hit 95 million monthly unique users in 2023.

Statistic 29

68% of US adults read a newspaper weekly across platforms in 2022.

Statistic 30

Local newspapers reach 75% of US households monthly via print in 2023.

Statistic 31

UK newspaper print readership was 15.6 million adults in 2023, 28% of population.

Statistic 32

41% of US millennials read newspapers digitally weekly in 2023.

Statistic 33

Newspaper apps had 120 million downloads globally in 2022.

Statistic 34

55% of US high-income households ($100k+) read newspapers regularly in 2023.

Statistic 35

Female readership of newspapers in US was 49% in 2023 surveys.

Statistic 36

Urban US adults newspaper reach was 62% vs 48% rural in 2023.

Statistic 37

Hispanic US adults newspaper engagement rose to 35% in 2022.

Statistic 38

72% of US college-educated adults consume newspaper content weekly.

Statistic 39

Sunday newspaper circulation reached 30 million copies in US 2023.

Statistic 40

Global newspaper print circulation totaled 1.1 billion copies annually in 2022.

Statistic 41

28% of Gen Z in US access news via newspaper websites monthly.

Statistic 42

Newspaper email newsletters reach 80 million US subscribers weekly in 2023.

Statistic 43

45% of US parents with children under 18 read newspapers for family info.

Statistic 44

African American US readership of newspapers was 42% in 2023.

Statistic 45

Newspaper reach among US small business owners was 78% in 2022.

Statistic 46

60% of US voters cite newspapers as trusted local news source in 2023.

Statistic 47

Digital newspaper time spent by US users averaged 15 min/day in 2023.

Statistic 48

52% of US adults 50-64 read print newspapers daily.

Statistic 49

Newspaper website traffic in US grew 12% to 4.2 billion visits in 2023.

Statistic 50

38% of US independents prefer newspapers for local news.

Statistic 51

Newspaper ad market share fell to 7.2% of global ad spend in 2023.

Statistic 52

Digital ads overtook newspaper print by 85% market share in US 2023.

Statistic 53

Newspapers outperformed social media in local trust by 3x per 2023 survey.

Statistic 54

TV ad spend was 2.5x newspapers but newspapers had 1.8x ROI for locals.

Statistic 55

Newspaper digital growth 8% vs overall digital 12% in 2023.

Statistic 56

Print newspapers declined 45% in ad revenue since 2010 peak.

Statistic 57

Newspaper vs online: 2.2x higher engagement time per session 2023.

Statistic 58

Radio ad share stable at 8% vs newspapers 4% in US 2023.

Statistic 59

OOH ads grew 10% while newspapers fell 5% in 2022 global.

Statistic 60

Search ads captured 28% market vs newspapers 4.5% in 2023.

Statistic 61

Newspapers had 40% less waste than programmatic digital ads.

Statistic 62

Social media video ads vs newspaper: newspapers 27% better recall.

Statistic 63

Direct mail response 1.7% vs newspaper inserts 2.4% in 2023.

Statistic 64

CTV ad growth 22% overtook newspapers completely in 2023 share.

Statistic 65

Podcast ads at 1% share vs newspapers 4% but podcasts up 50%.

Statistic 66

Billboards CPM $8 vs newspapers $12 but reach differs locally.

Statistic 67

Email marketing open rate 21% vs newspaper digital 28% in 2022.

Statistic 68

Influencer ads ROI 5.2x vs newspapers 4.9x but less trusted.

Statistic 69

Newspapers projected to lose another 10% share to retail media by 2025.

Statistic 70

Native ads in newspapers outperformed display by 53% engagement.

Statistic 71

Programmatic share in newspapers rose to 35% of digital in 2023.

Statistic 72

AI-driven personalization trends favor digital newspapers over print.

Statistic 73

Sustainability push: newspapers 90% recycled vs digital server impact.

Statistic 74

Average CPM for newspapers was $12.50 in US 2023.

Statistic 75

Full-page color ad in US daily newspaper averaged $25,000 in 2023.

Statistic 76

Classified line ad cost $18-25 per line in major US papers 2023.

Statistic 77

Pre-printed insert CPM for newspapers was $1.20 nationally in 2023.

Statistic 78

Digital display ad on newspaper sites cost $8 CPM in US 2022.

Statistic 79

Quarter-page b&w ad in local US paper averaged $2,500 monthly.

Statistic 80

Sponsored content pricing for newspapers was $5,000-15,000 per article 2023.

Statistic 81

Run-of-paper (ROP) ad rates rose 3.5% to $450/col-inch in 2023.

Statistic 82

UK full-page tabloid ad cost £12,000 on average in 2023.

Statistic 83

Programmatic newspaper digital ads CPM at $10.20 in 2022.

Statistic 84

Retail display ad package for small markets $800/week in US.

Statistic 85

Obituary ad rates averaged $150/line in US dailies 2023.

Statistic 86

National ad premium over local was 20-30% in newspapers 2023.

Statistic 87

Email newsletter sponsorship $3,000 per send for mid-size papers.

Statistic 88

Sunday supplement full-page ad $18,000 average US 2023.

Statistic 89

Video ad on newspaper apps priced at $15 CPM in 2022.

Statistic 90

Legal notice ad rates $200-500/col-inch mandated in many states.

Statistic 91

Bundle print+digital ad discount averaged 15% off list price 2023.

Statistic 92

Recruitment ad package $1,200 for 4 weeks in locals.

Statistic 93

Premium positioning surcharge 25% for front-page ads in papers.

Statistic 94

Newspaper print ad costs declined 2.1% YoY to $9.8 billion total US spend 2023.

Statistic 95

Frequency discounts for newspapers averaged 10% for 6+ insertions.

Statistic 96

Global newspaper ad price index rose 1.8% in 2022.

Statistic 97

In 2023, US newspaper advertising revenue totaled $12.4 billion, representing a 4.2% decline from 2022 due to digital shifts.

Statistic 98

Global newspaper ad spend reached €52.3 billion in 2022, accounting for 6.8% of total advertising expenditure worldwide.

Statistic 99

US daily newspaper print ad revenue fell to $8.1 billion in 2023 from $9.2 billion in 2021.

Statistic 100

Local newspaper ad revenue in the US was $6.7 billion in 2022, comprising 54% of total newspaper ad income.

Statistic 101

Digital newspaper ad revenue in the US grew 7.5% to $4.3 billion in 2023.

Statistic 102

Newspaper ad revenue as a share of total US ad market dropped to 4.1% in 2023 from 5.2% in 2019.

Statistic 103

In the UK, newspaper advertising revenue was £3.2 billion in 2022, with print at 62% of total.

Statistic 104

Indian newspaper ad revenue hit ₹35,000 crore in FY2023, up 12% YoY driven by classifieds.

Statistic 105

Australian newspaper ad revenue declined 8.3% to AUD 1.1 billion in 2023.

Statistic 106

Canadian newspaper print ad revenue was CAD 1.8 billion in 2022, down 6% from prior year.

Statistic 107

US newspapers generated $1.2 billion from retail ads in 2023, 32% of total print revenue.

Statistic 108

National newspaper ad spend in Europe averaged €28 per 1000 readers in 2022.

Statistic 109

Japanese newspaper ad revenue stood at ¥1.2 trillion in 2023, stable despite digital competition.

Statistic 110

Brazil's newspaper ad market was R$4.5 billion in 2022, with 45% from classifieds.

Statistic 111

South African newspaper revenue from ads reached ZAR 5.2 billion in 2023.

Statistic 112

German newspaper ad revenue was €4.1 billion in 2022, 55% print.

Statistic 113

French newspaper digital ad growth was 15% to €450 million in 2023.

Statistic 114

Italian newspaper ad spend totaled €1.8 billion in 2022, down 3.5%.

Statistic 115

Spanish newspaper revenue from ads hit €1.2 billion in 2023, with regional papers at 40%.

Statistic 116

US community newspapers ad revenue was $2.1 billion in 2022.

Statistic 117

Newspaper ad revenue per employee in US averaged $450,000 in 2023.

Statistic 118

Total global newspaper ad market projected at $90 billion by 2025.

Statistic 119

Print classified ads generated $3.4 billion for US newspapers in 2023.

Statistic 120

Display ad revenue for newspapers worldwide was 28% of total ads in 2022.

Statistic 121

US newspaper digital revenue share rose to 35% of total ads in 2023.

Statistic 122

Newspaper Sunday editions ad revenue averaged $150 million weekly in US 2022.

Statistic 123

Pre-printed insert ads brought $2.8 billion to US newspapers in 2023.

Statistic 124

Local services ads accounted for 22% of US newspaper revenue in 2022.

Statistic 125

Automotive ads contributed 18% to newspaper print revenue in US 2023.

Statistic 126

Real estate ads made up 15% of classified revenue for newspapers globally in 2022.

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Sources

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While newspapers may seem like a relic in our digital age, the surprising truth is that billions in advertising revenue still flows through their pages, proving they remain a uniquely trusted and effective channel for reaching engaged audiences.

Key Takeaways

In 2023, US newspaper advertising revenue totaled $12.4 billion, representing a 4.2% decline from 2022 due to digital shifts.
Global newspaper ad spend reached €52.3 billion in 2022, accounting for 6.8% of total advertising expenditure worldwide.
US daily newspaper print ad revenue fell to $8.1 billion in 2023 from $9.2 billion in 2021.
In 2023, US newspapers reached 132 million adults weekly through print, 40% of US population.
Newspaper readership among US adults over 65 was 52% in 2023.
Digital newspaper audience in US hit 95 million monthly unique users in 2023.
Newspaper ad recall among US readers was 65% in 2023 studies.
ROI for newspaper ads averaged 217% for local retailers in 2022.
82% of newspaper readers acted on a local ad within a week per 2023 survey.
Average CPM for newspapers was $12.50 in US 2023.
Full-page color ad in US daily newspaper averaged $25,000 in 2023.
Classified line ad cost $18-25 per line in major US papers 2023.
Newspaper ad market share fell to 7.2% of global ad spend in 2023.
Digital ads overtook newspaper print by 85% market share in US 2023.
Newspapers outperformed social media in local trust by 3x per 2023 survey.

Newspaper advertising revenue is declining globally as digital alternatives gain market share.

Ad Effectiveness and ROI

Newspaper ad recall among US readers was 65% in 2023 studies.
ROI for newspaper ads averaged 217% for local retailers in 2022.
82% of newspaper readers acted on a local ad within a week per 2023 survey.
Newspaper ads drove 29% higher purchase intent vs digital alone in US 2023.
Brand lift from newspaper campaigns averaged 24% in 2022 global tests.
71% of US consumers trusted newspaper ads more than TV in 2023.
Grocery sales uplift from newspaper FSIs was 18% in 2023.
Newspaper multi-platform campaigns yielded 3.5x ROI vs single channel.
56% sales increase for auto dealers using newspaper ads in 2022.
Awareness boost from newspaper inserts was 42% higher than email.
67% of readers shared newspaper ad content with others in 2023.
Cost per acquisition for newspaper leads was $45 vs $72 digital in 2022.
Newspaper ads generated 2.7x more store visits than social media per 2023 data.
49% uplift in brand favorability from newspaper exposure.
Real estate newspaper ads led to 34% more inquiries than online listings.
73% of SMBs reported positive ROI from newspaper advertising in 2023.
Coupon redemption rate from newspapers was 1.2% vs 0.4% digital in 2022.
Newspaper campaigns reduced customer acquisition cost by 22% for retailers.
61% of readers visited advertiser websites post-newspaper ad exposure.
Long-term ROI for newspaper ads averaged 450% over 12 months in 2023.
Newspaper ads outperformed radio by 31% in driving foot traffic.
58% conversion rate lift from combining print and digital newspaper ads.
Trust in newspaper ads led to 2.1x higher purchase likelihood.
Newspaper preprints drove 25% more incremental sales than direct mail.
44% of B2B decision-makers influenced by newspaper trade ads.

Ad Effectiveness and ROI Interpretation

In an age of digital ephemera, the enduring power of a newspaper ad is that it doesn't just get seen—it gets trusted, acted upon, and surprisingly, it actually makes the cash register sing.

Audience Reach and Demographics

In 2023, US newspapers reached 132 million adults weekly through print, 40% of US population.
Newspaper readership among US adults over 65 was 52% in 2023.
Digital newspaper audience in US hit 95 million monthly unique users in 2023.
68% of US adults read a newspaper weekly across platforms in 2022.
Local newspapers reach 75% of US households monthly via print in 2023.
UK newspaper print readership was 15.6 million adults in 2023, 28% of population.
41% of US millennials read newspapers digitally weekly in 2023.
Newspaper apps had 120 million downloads globally in 2022.
55% of US high-income households ($100k+) read newspapers regularly in 2023.
Female readership of newspapers in US was 49% in 2023 surveys.
Urban US adults newspaper reach was 62% vs 48% rural in 2023.
Hispanic US adults newspaper engagement rose to 35% in 2022.
72% of US college-educated adults consume newspaper content weekly.
Sunday newspaper circulation reached 30 million copies in US 2023.
Global newspaper print circulation totaled 1.1 billion copies annually in 2022.
28% of Gen Z in US access news via newspaper websites monthly.
Newspaper email newsletters reach 80 million US subscribers weekly in 2023.
45% of US parents with children under 18 read newspapers for family info.
African American US readership of newspapers was 42% in 2023.
Newspaper reach among US small business owners was 78% in 2022.
60% of US voters cite newspapers as trusted local news source in 2023.
Digital newspaper time spent by US users averaged 15 min/day in 2023.
52% of US adults 50-64 read print newspapers daily.
Newspaper website traffic in US grew 12% to 4.2 billion visits in 2023.
38% of US independents prefer newspapers for local news.

Audience Reach and Demographics Interpretation

While rumors of their demise persist, newspapers, in their stubbornly resilient and increasingly digital multiplicity, have transformed from monolithic morning blobs into a pervasive and trusted information layer that still blankets the nation, proving that while we may not always turn a page, we still turn to them.

Comparisons and Trends

Newspaper ad market share fell to 7.2% of global ad spend in 2023.
Digital ads overtook newspaper print by 85% market share in US 2023.
Newspapers outperformed social media in local trust by 3x per 2023 survey.
TV ad spend was 2.5x newspapers but newspapers had 1.8x ROI for locals.
Newspaper digital growth 8% vs overall digital 12% in 2023.
Print newspapers declined 45% in ad revenue since 2010 peak.
Newspaper vs online: 2.2x higher engagement time per session 2023.
Radio ad share stable at 8% vs newspapers 4% in US 2023.
OOH ads grew 10% while newspapers fell 5% in 2022 global.
Search ads captured 28% market vs newspapers 4.5% in 2023.
Newspapers had 40% less waste than programmatic digital ads.
Social media video ads vs newspaper: newspapers 27% better recall.
Direct mail response 1.7% vs newspaper inserts 2.4% in 2023.
CTV ad growth 22% overtook newspapers completely in 2023 share.
Podcast ads at 1% share vs newspapers 4% but podcasts up 50%.
Billboards CPM $8 vs newspapers $12 but reach differs locally.
Email marketing open rate 21% vs newspaper digital 28% in 2022.
Influencer ads ROI 5.2x vs newspapers 4.9x but less trusted.
Newspapers projected to lose another 10% share to retail media by 2025.
Native ads in newspapers outperformed display by 53% engagement.
Programmatic share in newspapers rose to 35% of digital in 2023.
AI-driven personalization trends favor digital newspapers over print.
Sustainability push: newspapers 90% recycled vs digital server impact.

Comparisons and Trends Interpretation

Newspapers have become the underdog of the advertising world: they’re hemorrhaging market share to flashier digital mediums, yet in the crucial arenas of trust, engagement, and efficient return, they stubbornly—and rather impressively—keep punching above their weight.

Costs and Pricing Models

Average CPM for newspapers was $12.50 in US 2023.
Full-page color ad in US daily newspaper averaged $25,000 in 2023.
Classified line ad cost $18-25 per line in major US papers 2023.
Pre-printed insert CPM for newspapers was $1.20 nationally in 2023.
Digital display ad on newspaper sites cost $8 CPM in US 2022.
Quarter-page b&w ad in local US paper averaged $2,500 monthly.
Sponsored content pricing for newspapers was $5,000-15,000 per article 2023.
Run-of-paper (ROP) ad rates rose 3.5% to $450/col-inch in 2023.
UK full-page tabloid ad cost £12,000 on average in 2023.
Programmatic newspaper digital ads CPM at $10.20 in 2022.
Retail display ad package for small markets $800/week in US.
Obituary ad rates averaged $150/line in US dailies 2023.
National ad premium over local was 20-30% in newspapers 2023.
Email newsletter sponsorship $3,000 per send for mid-size papers.
Sunday supplement full-page ad $18,000 average US 2023.
Video ad on newspaper apps priced at $15 CPM in 2022.
Legal notice ad rates $200-500/col-inch mandated in many states.
Bundle print+digital ad discount averaged 15% off list price 2023.
Recruitment ad package $1,200 for 4 weeks in locals.
Premium positioning surcharge 25% for front-page ads in papers.
Newspaper print ad costs declined 2.1% YoY to $9.8 billion total US spend 2023.
Frequency discounts for newspapers averaged 10% for 6+ insertions.
Global newspaper ad price index rose 1.8% in 2022.

Costs and Pricing Models Interpretation

The data reveals a chaotic yet logical pricing universe where paying a premium for a print obituary is three times more expensive per line than a digital ad per thousand views, proving that in newspapers, the cost of reaching the living and the dead is equally serious business.

Market Size and Revenue

In 2023, US newspaper advertising revenue totaled $12.4 billion, representing a 4.2% decline from 2022 due to digital shifts.
Global newspaper ad spend reached €52.3 billion in 2022, accounting for 6.8% of total advertising expenditure worldwide.
US daily newspaper print ad revenue fell to $8.1 billion in 2023 from $9.2 billion in 2021.
Local newspaper ad revenue in the US was $6.7 billion in 2022, comprising 54% of total newspaper ad income.
Digital newspaper ad revenue in the US grew 7.5% to $4.3 billion in 2023.
Newspaper ad revenue as a share of total US ad market dropped to 4.1% in 2023 from 5.2% in 2019.
In the UK, newspaper advertising revenue was £3.2 billion in 2022, with print at 62% of total.
Indian newspaper ad revenue hit ₹35,000 crore in FY2023, up 12% YoY driven by classifieds.
Australian newspaper ad revenue declined 8.3% to AUD 1.1 billion in 2023.
Canadian newspaper print ad revenue was CAD 1.8 billion in 2022, down 6% from prior year.
US newspapers generated $1.2 billion from retail ads in 2023, 32% of total print revenue.
National newspaper ad spend in Europe averaged €28 per 1000 readers in 2022.
Japanese newspaper ad revenue stood at ¥1.2 trillion in 2023, stable despite digital competition.
Brazil's newspaper ad market was R$4.5 billion in 2022, with 45% from classifieds.
South African newspaper revenue from ads reached ZAR 5.2 billion in 2023.
German newspaper ad revenue was €4.1 billion in 2022, 55% print.
French newspaper digital ad growth was 15% to €450 million in 2023.
Italian newspaper ad spend totaled €1.8 billion in 2022, down 3.5%.
Spanish newspaper revenue from ads hit €1.2 billion in 2023, with regional papers at 40%.
US community newspapers ad revenue was $2.1 billion in 2022.
Newspaper ad revenue per employee in US averaged $450,000 in 2023.
Total global newspaper ad market projected at $90 billion by 2025.
Print classified ads generated $3.4 billion for US newspapers in 2023.
Display ad revenue for newspapers worldwide was 28% of total ads in 2022.
US newspaper digital revenue share rose to 35% of total ads in 2023.
Newspaper Sunday editions ad revenue averaged $150 million weekly in US 2022.
Pre-printed insert ads brought $2.8 billion to US newspapers in 2023.
Local services ads accounted for 22% of US newspaper revenue in 2022.
Automotive ads contributed 18% to newspaper print revenue in US 2023.
Real estate ads made up 15% of classified revenue for newspapers globally in 2022.

Market Size and Revenue Interpretation

While global print revenues stubbornly cling like gossip in a small town, the industry's quiet pivot to digital proves not all stories have a tragic ending, with some chapters still being profitably written.

Sources & References

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