GITNUXREPORT 2026

New York Advertising Services Industry Statistics

New York advertising thrives as a dynamic, high-revenue digital powerhouse.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Digital ad spend in New York totaled $18.5 billion in 2023, 72% of total.

Statistic 2

TV advertising expenditure in NYC markets was $3.2 billion in 2023.

Statistic 3

Social media ad budgets for NY brands grew 22% to $6.8 billion.

Statistic 4

Out-of-home (OOH) ad spend in NYC reached $1.1 billion, up 9%.

Statistic 5

Search engine marketing spend by NY firms: $4.7 billion in 2023.

Statistic 6

Print media ad revenue in New York fell to $850 million in 2023.

Statistic 7

Retail media networks captured 15% of NY ad spend at $2.4 billion.

Statistic 8

Connected TV (CTV) ad dollars in NYC: $1.9 billion, +28% YoY.

Statistic 9

Influencer marketing spend in NY totaled $1.5 billion in 2023.

Statistic 10

Audio advertising (podcasts/radio) in NYC: $650 million.

Statistic 11

Programmatic spend share in NY: 48% of digital total.

Statistic 12

DOOH (digital OOH) in Times Square: $450M spend.

Statistic 13

YouTube ad revenue for NY advertisers: $2.9B.

Statistic 14

Email marketing ROI drives $1.2B NY spend 2023.

Statistic 15

Gaming ads in NY: $780M, targeting Gen Z.

Statistic 16

Billboard inventory value in NYC: $920M annually.

Statistic 17

TikTok ad allocation by NY brands: $1.4B.

Statistic 18

Podcast ad growth in NY: 27% to $420M.

Statistic 19

Native advertising spend: $1.1B in NY publications.

Statistic 20

Affiliate marketing channels: $890M NY spend.

Statistic 21

New York employs 78,500 people in advertising services as of 2023.

Statistic 22

Average annual wage for ad agency workers in NYC is $112,400 in 2023.

Statistic 23

There are 4,200 advertising agencies operating in New York State, 85% in NYC metro.

Statistic 24

Female representation in NY ad industry leadership roles is 38% in 2023.

Statistic 25

Entry-level creative positions in NYC saw 12% turnover rate in 2023.

Statistic 26

65% of NY ad workforce holds bachelor's degrees, highest in US.

Statistic 27

Freelance ad professionals in NYC number 22,000, up 15% from 2022.

Statistic 28

Unionized ad workers in NY comprise 18% of total employment.

Statistic 29

Remote work adoption in NY ad agencies is 42%, down from 55% in 2022.

Statistic 30

Diversity hiring initiatives boosted minority employment to 29% in 2023.

Statistic 31

Ad agency employment in Manhattan: 52,300 in 2023.

Statistic 32

Media directors in NY earn avg $185,000 annually 2023.

Statistic 33

2,100 new hires in NY ad digital roles in 2023.

Statistic 34

Account executives turnover: 22% in NYC agencies.

Statistic 35

41% of NY ad workers aged 25-34 in 2023 demographics.

Statistic 36

STEM-skilled ad pros in NY: 28% of workforce.

Statistic 37

Gig economy ad creatives: 15,400 in NYC metro.

Statistic 38

Executive MBA holders in NY ad leadership: 19%.

Statistic 39

Overtime hours avg 12/week for NY ad staff 2023.

Statistic 40

Internship programs in NY agencies: 3,200 slots filled.

Statistic 41

AI integration in NY ad agencies rose to 67% adoption by 2024.

Statistic 42

Sustainability-focused campaigns increased 34% in NYC in 2023.

Statistic 43

Privacy-first advertising strategies adopted by 82% of NY firms.

Statistic 44

Short-form video ad effectiveness up 45% in NY markets.

Statistic 45

Metaverse ad experiments by NY agencies: 15% involvement.

Statistic 46

DEI initiatives in NY ad industry scored 7.2/10 in 2023 audits.

Statistic 47

Cross-channel attribution tools used by 76% of NYC agencies.

Statistic 48

Creator economy partnerships surged 51% in New York.

Statistic 49

Projected 6.8% CAGR for NY ad industry through 2028.

Statistic 50

Generative AI tools in 71% NY agency workflows 2024.

Statistic 51

First-party data strategies: 89% NY agency priority.

Statistic 52

AR/VR ad campaigns up 62% in NYC brands.

Statistic 53

Shoppable ads conversion rates: 3.2x higher NY.

Statistic 54

Web3/NFT marketing pilots: 22% NY agencies.

Statistic 55

Voice search optimization spend +39% NY.

Statistic 56

ESG reporting mandatory for 45% NY ad clients.

Statistic 57

Headless CMS adoption: 58% NY digital teams.

Statistic 58

Predictive analytics in planning: 64% usage NY.

Statistic 59

Zero-party data collection up 73% NY firms.

Statistic 60

WPP maintains 12 offices in NYC with combined billings of $7.2 billion.

Statistic 61

Omnicom Group's NY agencies bill $9.1 billion annually as of 2023.

Statistic 62

Publicis Groupe's NYC footprint includes 8 agencies, $5.8B billings.

Statistic 63

IPG (Interpublic) dominates NY with $6.4 billion in local billings.

Statistic 64

Independent NY agency BBDO New York bills $2.1 billion yearly.

Statistic 65

Droga5 (Accenture Song) NY office revenue: $1.3 billion in 2023.

Statistic 66

Media buying firm GroupM NY handles $4.5 billion in spend.

Statistic 67

R/GA New York, digital pioneer, $950 million billings.

Statistic 68

McCann NY's billings grew to $1.7 billion post-2023 campaigns.

Statistic 69

NYC's smallest agencies (under 10 staff) number 1,200.

Statistic 70

Dentsu NY billings: $3.9B across 6 offices.

Statistic 71

Havas NY handles $2.2B in creative billings.

Statistic 72

72andSunny NY revenue: $1.1B post-merger.

Statistic 73

Deutsch NY billings steady at $1.4B in 2023.

Statistic 74

AKQA New York digital billings: $850M.

Statistic 75

Starcom NY media planning: $3.7B spend managed.

Statistic 76

Ogilvy NY's global brands contribute $2.8B locally.

Statistic 77

Huge Inc. NY UX design billings: $650M.

Statistic 78

BBH NY billings: $1.2B with luxury focus.

Statistic 79

Boutique agency growth: 320 new in NYC 2023.

Statistic 80

In 2023, the New York advertising services industry generated $15.2 billion in revenue, representing 12% of the national total.

Statistic 81

New York City's advertising sector contributed $8.7 billion to the local GDP in 2022.

Statistic 82

The industry saw a 5.4% year-over-year revenue growth in Q4 2023 for New York agencies.

Statistic 83

Total billings for New York ad agencies reached $25.6 billion in 2023.

Statistic 84

Programmatic advertising accounted for 42% of New York's digital ad revenue at $4.1 billion in 2023.

Statistic 85

Traditional media ad spend in NYC dropped to $2.9 billion, down 8% from 2022.

Statistic 86

New York ranks first in the US for ad agency revenue concentration with 18% market share.

Statistic 87

Venture capital investment in NY ad tech startups totaled $1.2 billion in 2023.

Statistic 88

The industry's profit margin averaged 11.2% in New York for 2023.

Statistic 89

NYC ad services exports to international clients hit $3.4 billion in 2022.

Statistic 90

In 2023, NY ad revenue per capita was $1,780, highest US city.

Statistic 91

Boutique NY agencies grew 14% in number to 950 in 2023.

Statistic 92

Ad tech M&A deals in NYC totaled 28, value $2.1B in 2023.

Statistic 93

NY ad industry taxes contributed $1.9B to city revenue 2023.

Statistic 94

OTT platform ad spend in NY hit $2.3B, +31% YoY.

Statistic 95

NY ad services industry has 9,500 establishments statewide.

Statistic 96

Concentration ratio: top 4 NY ad firms hold 52% market.

Statistic 97

Post-pandemic recovery: NY ad revenue +11% since 2021.

Statistic 98

B2B ad spend in NYC sectors: $3.6B in 2023.

1/98

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While NYC's traditional media spend dipped, its advertising engine roared louder than ever last year, generating $15.2 billion in revenue as digital, programmatic, and innovative campaigns fueled remarkable growth and cemented the city's dominant 18% share of the national market.

Key Takeaways

In 2023, the New York advertising services industry generated $15.2 billion in revenue, representing 12% of the national total.
New York City's advertising sector contributed $8.7 billion to the local GDP in 2022.
The industry saw a 5.4% year-over-year revenue growth in Q4 2023 for New York agencies.
New York employs 78,500 people in advertising services as of 2023.
Average annual wage for ad agency workers in NYC is $112,400 in 2023.
There are 4,200 advertising agencies operating in New York State, 85% in NYC metro.
Digital ad spend in New York totaled $18.5 billion in 2023, 72% of total.
TV advertising expenditure in NYC markets was $3.2 billion in 2023.
Social media ad budgets for NY brands grew 22% to $6.8 billion.
WPP maintains 12 offices in NYC with combined billings of $7.2 billion.
Omnicom Group's NY agencies bill $9.1 billion annually as of 2023.
Publicis Groupe's NYC footprint includes 8 agencies, $5.8B billings.
AI integration in NY ad agencies rose to 67% adoption by 2024.
Sustainability-focused campaigns increased 34% in NYC in 2023.
Privacy-first advertising strategies adopted by 82% of NY firms.

New York advertising thrives as a dynamic, high-revenue digital powerhouse.

Advertising Spend

Digital ad spend in New York totaled $18.5 billion in 2023, 72% of total.
TV advertising expenditure in NYC markets was $3.2 billion in 2023.
Social media ad budgets for NY brands grew 22% to $6.8 billion.
Out-of-home (OOH) ad spend in NYC reached $1.1 billion, up 9%.
Search engine marketing spend by NY firms: $4.7 billion in 2023.
Print media ad revenue in New York fell to $850 million in 2023.
Retail media networks captured 15% of NY ad spend at $2.4 billion.
Connected TV (CTV) ad dollars in NYC: $1.9 billion, +28% YoY.
Influencer marketing spend in NY totaled $1.5 billion in 2023.
Audio advertising (podcasts/radio) in NYC: $650 million.
Programmatic spend share in NY: 48% of digital total.
DOOH (digital OOH) in Times Square: $450M spend.
YouTube ad revenue for NY advertisers: $2.9B.
Email marketing ROI drives $1.2B NY spend 2023.
Gaming ads in NY: $780M, targeting Gen Z.
Billboard inventory value in NYC: $920M annually.
TikTok ad allocation by NY brands: $1.4B.
Podcast ad growth in NY: 27% to $420M.
Native advertising spend: $1.1B in NY publications.
Affiliate marketing channels: $890M NY spend.

Advertising Spend Interpretation

In the ever-shifting New York adscape, digital reigns supreme with an $18.5 billion crown, leaving traditional media clutching its pearls as social and search siphon the budgets, proving that even in a city of billboards, the future is a screen.

Employment and Workforce

New York employs 78,500 people in advertising services as of 2023.
Average annual wage for ad agency workers in NYC is $112,400 in 2023.
There are 4,200 advertising agencies operating in New York State, 85% in NYC metro.
Female representation in NY ad industry leadership roles is 38% in 2023.
Entry-level creative positions in NYC saw 12% turnover rate in 2023.
65% of NY ad workforce holds bachelor's degrees, highest in US.
Freelance ad professionals in NYC number 22,000, up 15% from 2022.
Unionized ad workers in NY comprise 18% of total employment.
Remote work adoption in NY ad agencies is 42%, down from 55% in 2022.
Diversity hiring initiatives boosted minority employment to 29% in 2023.
Ad agency employment in Manhattan: 52,300 in 2023.
Media directors in NY earn avg $185,000 annually 2023.
2,100 new hires in NY ad digital roles in 2023.
Account executives turnover: 22% in NYC agencies.
41% of NY ad workers aged 25-34 in 2023 demographics.
STEM-skilled ad pros in NY: 28% of workforce.
Gig economy ad creatives: 15,400 in NYC metro.
Executive MBA holders in NY ad leadership: 19%.
Overtime hours avg 12/week for NY ad staff 2023.
Internship programs in NY agencies: 3,200 slots filled.

Employment and Workforce Interpretation

New York's ad industry is a high-stakes, high-wage engine fueled by educated talent, yet it's grappling with the whiplash of high turnover, a stubborn leadership gap, and a reluctant return to the office, all while trying to build a more modern and diverse workforce one freelance gig and diversity initiative at a time.

Industry Trends

AI integration in NY ad agencies rose to 67% adoption by 2024.
Sustainability-focused campaigns increased 34% in NYC in 2023.
Privacy-first advertising strategies adopted by 82% of NY firms.
Short-form video ad effectiveness up 45% in NY markets.
Metaverse ad experiments by NY agencies: 15% involvement.
DEI initiatives in NY ad industry scored 7.2/10 in 2023 audits.
Cross-channel attribution tools used by 76% of NYC agencies.
Creator economy partnerships surged 51% in New York.
Projected 6.8% CAGR for NY ad industry through 2028.
Generative AI tools in 71% NY agency workflows 2024.
First-party data strategies: 89% NY agency priority.
AR/VR ad campaigns up 62% in NYC brands.
Shoppable ads conversion rates: 3.2x higher NY.
Web3/NFT marketing pilots: 22% NY agencies.
Voice search optimization spend +39% NY.
ESG reporting mandatory for 45% NY ad clients.
Headless CMS adoption: 58% NY digital teams.
Predictive analytics in planning: 64% usage NY.
Zero-party data collection up 73% NY firms.

Industry Trends Interpretation

Even as two-thirds of New York ad agencies now wield AI and chase metaverse mirages with robotic fervor, their hearts and algorithms are increasingly tuned to the human frequencies of privacy, planet, and people-first data, proving that in the city that never sleeps, effective advertising still hinges on building trust, not just tracking clicks.

Major Companies and Agencies

WPP maintains 12 offices in NYC with combined billings of $7.2 billion.
Omnicom Group's NY agencies bill $9.1 billion annually as of 2023.
Publicis Groupe's NYC footprint includes 8 agencies, $5.8B billings.
IPG (Interpublic) dominates NY with $6.4 billion in local billings.
Independent NY agency BBDO New York bills $2.1 billion yearly.
Droga5 (Accenture Song) NY office revenue: $1.3 billion in 2023.
Media buying firm GroupM NY handles $4.5 billion in spend.
R/GA New York, digital pioneer, $950 million billings.
McCann NY's billings grew to $1.7 billion post-2023 campaigns.
NYC's smallest agencies (under 10 staff) number 1,200.
Dentsu NY billings: $3.9B across 6 offices.
Havas NY handles $2.2B in creative billings.
72andSunny NY revenue: $1.1B post-merger.
Deutsch NY billings steady at $1.4B in 2023.
AKQA New York digital billings: $850M.
Starcom NY media planning: $3.7B spend managed.
Ogilvy NY's global brands contribute $2.8B locally.
Huge Inc. NY UX design billings: $650M.
BBH NY billings: $1.2B with luxury focus.
Boutique agency growth: 320 new in NYC 2023.

Major Companies and Agencies Interpretation

New York's advertising industry is a high-stakes game where a few corporate giants casually throw around billions, a vibrant sea of boutiques fight for scraps of attention, and every single dollar is an argument waiting to happen.

Market Size and Revenue

In 2023, the New York advertising services industry generated $15.2 billion in revenue, representing 12% of the national total.
New York City's advertising sector contributed $8.7 billion to the local GDP in 2022.
The industry saw a 5.4% year-over-year revenue growth in Q4 2023 for New York agencies.
Total billings for New York ad agencies reached $25.6 billion in 2023.
Programmatic advertising accounted for 42% of New York's digital ad revenue at $4.1 billion in 2023.
Traditional media ad spend in NYC dropped to $2.9 billion, down 8% from 2022.
New York ranks first in the US for ad agency revenue concentration with 18% market share.
Venture capital investment in NY ad tech startups totaled $1.2 billion in 2023.
The industry's profit margin averaged 11.2% in New York for 2023.
NYC ad services exports to international clients hit $3.4 billion in 2022.
In 2023, NY ad revenue per capita was $1,780, highest US city.
Boutique NY agencies grew 14% in number to 950 in 2023.
Ad tech M&A deals in NYC totaled 28, value $2.1B in 2023.
NY ad industry taxes contributed $1.9B to city revenue 2023.
OTT platform ad spend in NY hit $2.3B, +31% YoY.
NY ad services industry has 9,500 establishments statewide.
Concentration ratio: top 4 NY ad firms hold 52% market.
Post-pandemic recovery: NY ad revenue +11% since 2021.
B2B ad spend in NYC sectors: $3.6B in 2023.

Market Size and Revenue Interpretation

While New York's advertising industry continues to robustly print money for itself and the city—growing, innovating, and consolidating its dominance—it's clear the future is being bought programmatically and streamed over-the-top, even as the old guard's ink-stained bills quietly shrivel.

Sources & References

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