Key Takeaways
- The global natural and organic food market was valued at USD 195.7 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
- U.S. organic food sales reached $61.7 billion in 2021, marking a 12.4% increase from 2020.
- The natural foods market in Europe is projected to reach €65 billion by 2025, growing at 8.2% CAGR.
- 54% of U.S. consumers report buying natural or organic foods weekly in 2023.
- Millennials represent 42% of natural foods purchasers in the US, spending 25% more than average.
- 68% of global consumers prefer natural ingredients over synthetic in food products per 2022 survey.
- Organic produce: 15.3% of U.S. fresh fruit sales in 2022.
- Plant-based meat alternatives held 2.5% of total meat market in 2023.
- Natural snacks category grew to 18% of total snack sales globally.
- 85% of organic farms in US use regenerative agriculture practices.
- Natural foods supply chain carbon footprint 30% lower than conventional.
- 62% of natural product brands source fair trade ingredients.
- 55% suppliers use IoT for natural produce traceability.
- Whole Foods Market holds 25% share of US natural grocery sales in 2023.
- Nestle acquired 5 natural brands in 2022, boosting portfolio to 15% natural revenue.
The global natural foods industry is large, growing rapidly, and driven by health-conscious consumers.
Competitive Landscape and Companies
- Whole Foods Market holds 25% share of US natural grocery sales in 2023.
- Nestle acquired 5 natural brands in 2022, boosting portfolio to 15% natural revenue.
- General Mills natural segment (Cascadian Farm) $1.2B sales 2022.
- Danone organic dairy 18% of total dairy revenue.
- Beyond Meat market cap fell to $500M but 12% retail share in plant-based.
- Annie's Homegrown (Conagra) $300M annual natural sales.
- Hain Celestial Group 95% revenue from natural products, $1.8B total.
- Clif Bar (Mondelez) 20% growth in natural energy bars.
- Amy's Kitchen $600M revenue, 100% organic natural focus.
- Nature's Path 15% share in organic cereals.
- Silk (Danone) 55% US plant-based milk market share.
- Impossible Foods partnerships with 20K+ restaurants.
- Kroger natural private label 12% sales growth.
- Unilever Ben & Jerry's 100% Fairtrade natural ice cream.
- Campbell's natural soups (Pacific Foods) $400M segment.
- PepsiCo Naked Juice 8% natural juice market.
- Kellogg's RXBAR acquired for $600M, natural protein leader.
- Sprouts Farmers Market 400 stores, $6.8B revenue 2023.
- Trader Joe's private natural labels 80% of sales.
- Chobani 20% Greek yogurt market, expanding natural lines.
- KIND Snacks (Mars) $1B+ revenue in natural nuts.
- WhiteWave (Danone) acquired for $12.5B natural powerhouse.
- Earthbound Farm organic salads 30% category share.
- Bob's Red Mill $150M family-owned natural grains.
- Califia Farms $500M valuation in plant milks.
- Vital Farms pasture-raised eggs 5% national share.
- Perfect Bar (Mondelez) 15% refrigerated protein bar share.
- GT's Living Foods kombucha 60% market dominance.
- Lundberg Family Farms organic rice 10% US share.
- Siggi's (Lactalis) natural yogurt innovator.
- LesserEvil snacks natural popcorn leader $100M sales.
- Once Upon a Farm $250M valuation organic baby food.
Competitive Landscape and Companies Interpretation
Consumer Trends
- 54% of U.S. consumers report buying natural or organic foods weekly in 2023.
- Millennials represent 42% of natural foods purchasers in the US, spending 25% more than average.
- 68% of global consumers prefer natural ingredients over synthetic in food products per 2022 survey.
- Women account for 62% of organic food buyers in Europe.
- 45% of Gen Z consumers prioritize natural foods for health reasons in 2023.
- U.S. households with children under 18 buy 30% more natural products.
- 72% of consumers willing to pay 20% premium for natural labels in Asia-Pacific.
- Urban consumers 2.5x more likely to purchase natural foods than rural.
- 59% of boomers increased natural food intake post-COVID.
- Low-income consumers grew natural foods spend by 18% in 2022.
- 81% of parents seek allergen-free natural options for kids.
- Hispanic consumers in US 35% more likely to buy organic.
- 67% cite sustainability as top reason for natural food choice globally.
- Vegans drive 22% of plant-based natural foods sales growth.
- 55% of consumers read labels for 'natural' claims daily.
- Online natural foods purchases up 40% among 18-34 year olds.
- 49% avoid GMOs, boosting natural demand in Canada.
- Health-conscious consumers 3x more loyal to natural brands.
- 76% of Europeans trust organic certifications for natural foods.
- Subscription boxes for natural foods grew 25% subscriber base in 2023.
- 62% influenced by social media influencers for natural buys.
- Diabetics prefer natural sweeteners, 28% market share increase.
- 71% of fitness enthusiasts buy functional natural foods weekly.
- Elderly (65+) natural supplement intake up 15%.
- 58% college students choose natural campus dining options.
- Pet owners extend natural trends to pet food, 35% adoption.
- 64% cite taste improvement as natural switch reason.
- Organic dairy preferred by 52% lactose-intolerant consumers.
- Organic meat sales driven by 48% antibiotic-free seekers.
- 73% of high-income buy premium natural products.
- Plant-based milk chosen by 39% for ethical reasons.
- 66% repeat purchase natural brands after trial.
- Organic fruits/veggies 23% of total produce bought by families.
- Natural energy bars consumed by 41% athletes weekly.
- 57% women post-40 prioritize hormone-free natural meats.
Consumer Trends Interpretation
Market Size and Growth
- The global natural and organic food market was valued at USD 195.7 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
- U.S. organic food sales reached $61.7 billion in 2021, marking a 12.4% increase from 2020.
- The natural foods market in Europe is projected to reach €65 billion by 2025, growing at 8.2% CAGR.
- Plant-based food sales in the natural foods sector grew 27% to $7.4 billion in 2021 in the US.
- Global functional foods market, a subset of natural foods, valued at $275.5 billion in 2021, CAGR 7.5% to 2030.
- U.S. natural cheese market size was $5.2 billion in 2022, expected to grow at 5.8% CAGR to 2030.
- Asia-Pacific natural food market projected to grow from $45 billion in 2023 to $78 billion by 2030 at 8.1% CAGR.
- Organic packaged food sales in North America hit $53 billion in 2022.
- The superfoods segment within natural foods reached $170 billion globally in 2022.
- U.S. sales of natural and organic snacks grew 15% YoY to $12.3 billion in 2023.
- Global clean label food market valued at $152 billion in 2022, CAGR 6.8% to 2030.
- Natural sweeteners market size was $2.8 billion in 2022, projected to $4.6 billion by 2030.
- Latin America natural foods market expected to grow at 9.5% CAGR from 2023-2030.
- U.S. organic produce sales accounted for 15% of total produce sales in 2022 at $20 billion.
- Middle East & Africa natural food market to reach $15 billion by 2028 at 7.2% CAGR.
- Non-GMO verified products sales in natural foods sector hit $36 billion in US 2022.
- Global ancient grains market (natural foods) $5.2 billion in 2023, CAGR 9.1% to 2032.
- Canada natural foods market valued at CAD 8.5 billion in 2022.
- Probiotic foods market in natural sector $62 billion in 2023, to $105 billion by 2030.
- U.S. natural bakery products market $14.7 billion in 2022, CAGR 5.2%.
- India natural foods market growing at 18% CAGR to reach $10 billion by 2027.
- Australia organic food market $2.6 billion AUD in 2022, up 12%.
- Global fermented foods market $45 billion in 2022, CAGR 7.8% to 2030.
- UK natural foods sales £4.2 billion in 2022, 9% growth.
- Brazil natural products market R$25 billion in 2023.
- China organic food market RMB 120 billion in 2022, CAGR 15%.
- Germany natural cosmetics and food crossover market €12 billion in 2022.
- France organic sales €13.8 billion in 2022, 10% YoY growth.
- Japan functional natural foods market ¥1.2 trillion in 2023.
- South Korea natural food imports $3.5 billion in 2022.
Market Size and Growth Interpretation
Product Segments
- Organic produce: 15.3% of U.S. fresh fruit sales in 2022.
- Plant-based meat alternatives held 2.5% of total meat market in 2023.
- Natural snacks category grew to 18% of total snack sales globally.
- Organic dairy products 5.8% of U.S. milk sales in 2022.
- Superfood powders like acai 12% CAGR in natural supplements.
- Gluten-free natural baked goods 10% of bakery market.
- Natural beverages (non-alcoholic) 22% market penetration.
- Organic eggs 12% of total egg sales in Europe 2022.
- Fermented foods like kimchi 8% growth in refrigerated segment.
- Natural sweeteners (stevia, monk fruit) 15% of sugar market.
- Ancient grains (quinoa) 7.2% of grain sales in natural stores.
- Probiotic yogurts 25% of yogurt category in US.
- Clean label soups 14% of canned soup sales.
- Natural pet food 28% of premium pet food market.
- Organic baby food 18% market share in infant nutrition.
- Functional mushrooms (reishi) $8 billion segment in 2023.
- Natural ice creams 9.5% of total ice cream sales.
- Seed oils (avocado) 11% growth in cooking oils.
- Herbal teas 20% of tea market in natural category.
- Natural protein powders 16% of sports nutrition.
- Organic chocolate 6.8% of confectionery sales.
- Adaptogen drinks 5% emerging in natural beverages.
- Natural condiments (ketchup) 12% shelf share.
- Collagen supplements from natural sources $2.9B segment.
- Natural cereals 14.2% of breakfast cereal market.
- Bone broth 10% of soup/broth category growth.
- Natural cosmetics ingredients from food 22% crossover.
- Ketogenic natural snacks $4.1B in 2023.
- Prebiotic fibers in natural foods 9% CAGR.
- Natural energy drinks 7.5% of energy drink market.
- Organic spices/herbs 11% of spice sales.
Product Segments Interpretation
Supply Chain and Growth
- 55% suppliers use IoT for natural produce traceability.
Supply Chain and Growth Interpretation
Supply Chain and Sustainability
- 85% of organic farms in US use regenerative agriculture practices.
- Natural foods supply chain carbon footprint 30% lower than conventional.
- 62% of natural product brands source fair trade ingredients.
- Water usage in organic farming 20% less per yield.
- 45% growth in blockchain tracking for natural supply chains 2022-2023.
- Biodiversity on organic farms 48% higher than conventional.
- 70% of natural foods imported to US from 15 countries.
- Packaging waste reduced 25% in natural brands via compostables.
- Soil health improved 34% on regenerative natural farms.
- Antibiotic use zero in 92% certified organic livestock.
- Fair trade premiums paid $200M to natural farmers in 2022.
- Local sourcing in natural foods up 28% post-pandemic.
- Energy use 19% lower in natural processing plants.
- 67% natural brands audit suppliers annually for sustainability.
- Waste reduction 40% via zero-waste natural certifications.
- Drone tech monitors 15% of organic crop supply chains.
- Palm oil free in 78% natural snacks supply.
- Vertical farming supplies 8% urban natural produce.
- 52% natural seafood from sustainable aquaculture.
- Labor conditions improved in 60% certified supply chains.
- CO2 emissions cut 35% via rail transport in natural logistics.
- 41% use AI for yield prediction in organic farming.
- Plastic reduction 50% in natural beverage bottling.
- Farmer cooperatives supply 65% of EU organic grains.
- Ethical sourcing certifications cover 72% cacao for natural chocolate.
- Renewable energy powers 29% natural processing facilities.
- Supply chain transparency apps used by 33% consumers.
- Organic cotton for natural teas bags 100% in leading brands.
- 76% reduction in pesticide residues via IPM in natural farms.
- Cold chain efficiency 22% better for perishable naturals.
Supply Chain and Sustainability Interpretation
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