Nashville Tourism Statistics: Market Report & Data

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Dive into the intriguing world of Nashville Tourism Statistics with us. This dynamic city, also known as ‘Music City’, is a hotbed for travelers from around the world. Our detailed analysis of tourism statistics will shed light on Nashville’s visitor trends, popular attractions, tourist demographics, and economic impact. Learn how this vibrant city’s tourism industry has evolved over the years, why it continues to captivate tourists, and its potential growth trajectory. Whether you’re a seasoned statistician, tourism professional, or simply a curious traveler, this blog post promises insightful and engaging data exploration.

The Latest Nashville Tourism Statistics Unveiled

In 2019, Nashville had a record of 16.1 million visitors.

Breaking visitation records in 2019 by welcoming 16.1 million visitors, Nashville has indisputably reinforced its status as a riveting tourism hotspot. This striking statistic underscores the magnetic appeal of the city’s illustrious music scene, its charismatic Southern charm, and unrivalled gastronomic offerings. For a blog post on Nashville’s tourism statistics, this figure serves as a compelling testament to the city’s burgeoning tourism industry, and highlights the propensity for growth and potential for business expansion within this sector.

In 2018, Nashville tourism created more than 71,140 jobs.

The notable revelation that Nashville tourism was responsible for the creation of over 71,140 jobs in 2018 not only exemplifies the immense economic impact of the industry but is also a testament to the city’s vibrant allure that continually attracts visitors. This figure stands as a strong indicator of the sector’s robust health, painting a picture of a thriving city where tourism significantly fuels job growth. It serves as both a beacon for potential investors looking for promising opportunities and a reassurance for the local workforce about the stability of the job market, given the tremendous employment potential that Nashville’s ever-growing tourism industry offers.

In 2020, Nashville’s tourism revenue took a significant dip, bringing in only $4.5 billion, due to the Covid pandemic.

A dramatic narrative emerges when examining Nashville’s tourism in 2020, captured perfectly by the mooted $4.5 billion tourism revenue. Shadowed by the specter of the Covid pandemic, the music city’s rhythm was unarguably disrupted, causing revenues to shrivel significantly compared to previous years. This monetary drop reverberates beyond just figures, delivering a powerful testament to the magnitude at which the pandemic affected Nashville’s tourism industry, an integral part of the city’s economy. This statistic provides the clearest point of reference to the challenges Nashville and its tourism sector faced during this unprecedented period, setting the tone for further exploration into the resilience and future recovery of the city’s vibrant tourism milieu.

Visitors spent nearly $7.5 billion in the city in 2019.

Highlighting the staggering figure of $7.5 billion spent by visitors in Nashville in 2019 showcases the immense contribution of tourism to the city’s economic vitality. With a solid monetary affirmation, it underlines Nashville’s appeal as a compelling tourist hub, driving local businesses and job opportunities. Moreover, it indicates scope for growth and remodelling within the tourism sector, pushing policymakers to make strategic decisions ensuring the steady influx of tourists. Additionally, this figure also acts as an attraction for prospective investors, enriching the overall financial health of the city.

Domestic travelers spent more than $6.5 billion in Nashville in 2017.

Unveiling a splendid turn in the spotlight, the revelation that domestic travelers poured out over $6.5 billion into Nashville’s kitty in 2017 creates a compelling narrative of a city transitioning into a major tourism powerhouse. This figure is more than just numbers; it testifies to the deepening allure of Nashville’s rich musical heritage, vibrant nightlife, and exceptional culinary scene that significantly contributes to its local economy. Additionally, it suggests how such a tourism boom term can spur job creation, support local businesses, and accelerate overall community development. In essence, this remarkable tourism statistic underscores Nashville’s flourishing transformation into an irresistible destination for domestic travelers.

Hotel demand in Nashville has grown by 84.7% from 2013 through 2019, the second-highest growth rate in the U.S.

Breathing new life into Nashville’s tourism narrative, the substantial 84.7% spike in hotel demand from 2013 to 2019 showcases Music City’s burgeoning allure among travelers. Holding the second-highest growth rate in the US, this exponential swell not only underscores Nashville’s magnetic charm, but it initiates significant dialogue on the city’s infrastructure, tourism strategies and economic progression. In a blog post dedicated to Nashville’s tourism statistics, this piece of information stands as a testament to the city’s successful image makeover, driving home the point about its rising stature as a preferred destination—reflecting dynamics within the city that continue to captivate and draw visitors from around the globe.

As of 2020, there were more than 300 hotels in Nashville.

In the lively landscape of Nashville Tourism, the striking figure of over 300 hotels as of 2020 paints a vibrant portrait of the city’s thriving hospitality sector. The large number of accommodation options is indicative of Nashville’s booming tourist industry and high visitor volumes, with each hotel representing yet another node in Nashville’s intricate network of tourist attractions, conveniences, and experiences. As such, this figure is more than just a statistic, it’s a testament to Nashville’s status as a highly sought-after travel destination—a fact that’s of paramount interest to anyone interested in understanding the multifaceted narrative of Nashville Tourism Statistics.

Nashville had a total of 551 meetings and conventions in 2019.

Highlighting the fact that Nashville hosted a remarkable number of 551 meetings and conventions in 2019 paints a vivid picture of the city’s appeal not only as a tourism hotspot but also a thriving nexus for business and professional growth. This figure underscores the tremendous crowd-pulling capacity and versatile allure of the city which excels in attracting a wide array of audiences, ranging from casual tourists to professional delegates. The robust synergy between tourism and business in Nashville is essentially a bright beacon of economic prosperity and enhanced reputation in the realm of bustling American cities.

The average length of stay for visitors in Nashville was 2.71 nights in 2017.

In the cosmos of Nashville Tourism Statistics, the datum that the visitors’ average length of stay was 2.71 nights in 2017 unveils the rhythm of tourist activity in the city. Painting a vivid picture of travel patterns, it opens doors to a multitude of crucial insights for destination marketers, hoteliers, and all stakeholders invested in the local tourism industry. By understanding the duration a typical tourist sojourns, it becomes possible to optimize promotion strategies, tailor services to better fit visitors’ needs, accurately project potential tourism income, and strategically plan for the fluctuating demand of the city’s resources and services, thereby driving Nashville’s growth in the competitive tourism landscape.

More than 124,000 people were employed by Nashville’s tourism industry in 2019.

In the captivating sweep of Nashville’s cultural allure, this figure of over 124,000 individuals employed in tourism in 2019, dangles as a testament to the city’s booming tourism sector. It sheds light not just on the magnetic appeal of Nashville’s rich tapestry of music, food, and art that attracts multitudes; but it also offers a tangible marker of the sector’s significant role in fueling local economic growth and providing livelihoods. For any reader, this statistic highlights the vitality of Nashville’s tourism industry and its domino effect on the city’s overall sustainability, shaping an understanding of the city that goes beyond mere sights and attractions.

45% of Nashville’s visitors come from within a 500-mile radius of the city.

In crafting a diverse and engaging narrative on Nashville tourism, noting that 45% of visitors to this vibrant city hail from within a 500-mile radius, offers a pertinent geographic perspective. It serves as a testament to the magnetic charm of Nashville that entices not only distant travelers but also those from neighboring locales. This vital statistic lends insight into travel patterns, enabling industry stakeholders to tailor marketing strategies, enhance local offerings, build meaningful partnerships, and influence policy decisions aimed at bolstering regional tourism. Furthermore, it underscores the city’s strategic location as a tourism hub, effectively bridging distances and attracting a substantial cohort of visitors from the encompassing regions.

In 2017, about 40% of all domestic visitors to Nashville came primarily for leisure.

The vibrancy of Nashville’s tourism space truly comes into perspective with the revelation that nearly 40% of all domestic visitors in 2017 were primarily fueled by leisure motivations. This provide compelling insight into the city’s allure as a vacation destination, painting a picture of a landscape effervescent with not just music and culture, but seemingly irresistible attractions seducing a substantial chunk of tourists into a Nashville adventure. For a blog post on Nashville Tourism Statistics, this statistic serves as a robust testament to Nashville’s magnetic appeal and lays the foundation for an in-depth dissection of the city’s thriving tourism industry.

Nashville welcomed 335,000 international visitors in 2018.

Highlighting the influx of 335,000 international visitors to Nashville in 2018 underscores the global allure of this city. Its wide-ranging charm – from enticing southern cuisine to vibrant country music scenes – is clearly resonating on an international scale. This statistic, therefore, underscores Nashville’s successful position on the tourism map, serving as a valuable reference point for further strategic development in the sector, touristic offerings improvements, or targeted marketing campaigns aimed at attracting even more international sightings to this thriving city.

Nashville’s airport served more than 17.1 million passengers in 2019, including many tourists.

The compelling figure of over 17.1 million passengers served by Nashville’s airport in 2019 eloquently testifies to the attractiveness of the city as a travel destination, likely fueled by its rich cultural scene and music heritage. This solid number, encompassing not only locals but a significant portion of tourists, inscribes Nashville firmly on the tourism map, contributing to an overall allure for future visitors, and is a testament to the city’s robust infrastructure. Its presentation in the context of a blog post on Nashville Tourism Statistics undoubtedly acts as a robust, factual cornerstone, emphasizing the city’s touristic relevance and appeal.

The total number of short-term rental properties in Nashville in 2019 was estimated at 5,600 units.

Highlighting the figure of 5,600 short-term rental properties in Nashville in 2019 offers a unique vantage point illustrating the city’s thriving tourism industry. This numerical data serves as a testament to Nashville’s increasing popularity as a preferred travel destination, and the burgeoning demand for flexible, homelike accommodations as an alternative to traditional hotel stays. It underscores the evolution of the city’s hospitality landscape, providing readers with a numerical gauge of the touristic growth and market dynamism. Moreover, this figure helps prospective investors, hoteliers, and policy makers gauge the health and potential profitability of Nashville’s short-term rental market amid the broader context of its tourism sector.

Visitors to Nashville spent an average of $509 per person per day in 2018.

In the vibrant realm of Nashville Tourism, the intriguing note of visitors in 2018 spending an average of $509 per person per day unfolds a tale of thriving tourism industry. It paints a vivid picture of the city’s appeal, highlighting its ability to attract and engage visitors willing to indulge in cultural experiences, cuisines, music events, and more that Nashville has to offer. Simultaneously, it underlines a significant contribution to the city’s economy, reinforcing the tourism sector as a critical revenue stream. Hence, this particular figure stands as a testament to Nashville’s compelling allure and economic vitality in a blog post about Nashville Tourism Statistics.

Nashville’s tourism industry reached $7.5 billion in visitor spending in 2019.

In the grand symphony of Nashville’s tourism statistics, the crescendoing figure of $7.5 billion in visitor spending in 2019 paints a powerful portrait of the city’s touristic allure. This monetary milestone, an eloquent testament to Nashville’s magnetic appeal, illuminates the city’s flourishing tourism industry, emphasizing its crucial role as a booming economic engine. Whether we’re tracing music lovers finding their rhythm in Music city, gastronomic enthusiasts sampling southern hospitality, or cultural explorers discovering historical narratives, each dollar of this staggering sum not only supports local businesses but also underscores Nashville’s vibrant potential in the tourism panorama.

In 2019, Nashville occupancy rates reached an all-time high of 76.4 percent.

Highlighting the high occupancy rate of 76.4 percent for Nashville in 2019 provides a potent testament to the city’s accelerating tourism appeal. This figure establishes Nashville as a top-tier destination, indicating the growing influx of travelers eager to discover all that Music City has to offer. Correspondingly, this illustrates a hearty demand for lodging facilities, encouraging further investment in hospitality services and infrastructure, which reverberates into a boom for local commerce and employment. The impressive occupancy rate is, therefore, not just a number but a compelling narrative of Nashville’s flourishing tourism sector.


In summary, Nashville’s tourism industry has shown continuous growth over the years, demonstrating its formidable presence in the national landscape. The steady rise in the number of visitors reveals both the city’s appeal and its successful marketing strategies. While this progression, fueled by the city’s unique blend of music, culture, and southern hospitality, indicates robust health for Nashville’s economy, it also imposes a challenge to continually improve and diversify its offerings to maintain the upward trend. As a city, Nashville has emerged as a lucrative destination, and its booming tourism statistics are a proof of this success.


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How many tourists visit Nashville annually?

In 2019, Nashville welcomed a record 16.1 million visitors according to Nashville's Convention & Visitors Corp.

How much do tourists tend to spend on average during their visit to Nashville?

According to a study in 2019, tourists spent an average of $330 per person per day during their stay in Nashville.

What is the most visited tourist attraction in Nashville?

The Country Music Hall of Fame is one of the most visited attractions, attracting over a million visitors each year.

How much does tourism contribute to Nashville's economy?

In 2019, tourists in Nashville spent a total of $7.5 billion, making a significant contribution to the local economy.

Has tourism in Nashville grown over the past few years?

Yes, tourism in Nashville has seen a steady increase over the past few years. For instance, in 2017, 14.5 million tourists visited Nashville, and this figure rose to 16.1 million by 2019.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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