Must-Know Nascar Fan Statistics [Recent Analysis]

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In this post, we present a comprehensive analysis of NASCAR fan statistics, shedding light on various aspects ranging from viewership habits to consumer behavior. Dive into the numbers that reveal the demographics, preferences, and trends within the NASCAR fanbase.

Statistic 1

"23% of NASCAR fans watch NASCAR races on TV only."

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Statistic 2

"33% of NASCAR fans have attended at least one race in person."

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Statistic 3

"90% of NASCAR fans have attended a live sports event."

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Statistic 4

"In 2020, NASCAR had a 3% increase in the 18-to-49 year-old age group watching races, which may signal a trend toward younger fans."

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Statistic 5

"20% of NASCAR fans have an annual income of $50,000-$75,000."

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Statistic 6

"73% of NASCAR fans consider themselves a “hardcore” fan."

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Statistic 7

"94% of NASCAR fans are likely to buy a product endorsed by a NASCAR driver."

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Statistic 8

"In 2021, approximately 2.79 million people watched the NASCAR Cup Series on Fox."

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Statistic 9

"NASCAR fans are 51% more likely than the general population to have shopped at Walmart within the past month."

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Statistic 10

"31% of NASCAR fans in the U.S. are over the age of 55."

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Statistic 11

"40% of NASCAR fans purchased beer within the last month."

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Statistic 12

"50% of NASCAR fans visit fast-food restaurants at least ten times per month."

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Statistic 13

"66% of NASCAR fans believe those who drink and drive should lose their licenses for one year."

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Statistic 14

"51% of NASCAR fans prepare their meals with fresh ingredients."

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Overall, the statistics gathered provide valuable insights into the demographic characteristics, behaviors, and preferences of NASCAR fans. The data suggest a strong and dedicated fan base, with a significant portion attending races in person, watching on TV, and considering themselves hardcore fans. The increasing viewership among the 18-to-49 age group and the high likelihood of purchasing products endorsed by NASCAR drivers indicate potential opportunities for growth and engagement with younger audiences. Additionally, the statistics related to income levels, shopping habits, and social attitudes paint a comprehensive picture of the NASCAR fanbase as engaged consumers with unique preferences and strong opinions.

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