GITNUX REPORT 2024

US Hotel Statistics: Industry Valued at $218 Billion in 2020

Diving Into the Data: Inside the $218 Billion U.S. Hotel Industrys 2020 Performance and Outlook

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

U.S. hotels generated over 73 million room nights in 2020.

Statistic 2

The occupancy rate of U.S. hotels was 44% in 2020.

Statistic 3

The number of hotels in the U.S. was over 54,000 in 2020.

Statistic 4

U.S. hotel industry employment reached over 2.3 million jobs in 2020.

Statistic 5

U.S. luxury hotels had an average room rate of $390 in 2020.

Statistic 6

Upscale hotels in the U.S. had an ADR of $229 in 2020.

Statistic 7

Economy hotels in the U.S. had an average room rate of $80 in 2020.

Statistic 8

Resort hotels in the U.S. had an ADR of $210 in 2020.

Statistic 9

U.S. midscale hotels had an ADR of $110 in 2020.

Statistic 10

The U.S. hotel industry was valued at $218 billion in 2020.

Statistic 11

U.S. hotel industry is expected to reach $226 billion by 2025.

Statistic 12

The U.S. hotel industry had a debt of $165 billion in 2020.

Statistic 13

Boutique hotels accounted for 6.1% of U.S. lodging revenue in 2020.

Statistic 14

U.S. hotels spent $3.75 billion on advertising in 2020.

Statistic 15

U.S. hotel room revenue is projected to reach $105 billion by 2023.

Statistic 16

U.S. hotel construction was valued at $30.1 billion in 2020.

Statistic 17

The U.S. hotel industry employed over 2.5 million people in 2020.

Statistic 18

The U.S. hotel construction pipeline is valued at $25.6 billion in 2021.

Statistic 19

The U.S. hotel industry supported over 2.6 million direct jobs in 2020.

Statistic 20

Corporate travel accounted for 26% of U.S. hotel room revenue in 2020.

Statistic 21

The U.S. hotel construction pipeline consisted of over 1,200 projects in 2020.

Statistic 22

Airbnb accounted for 35% of U.S. lodging demand in 2020.

Statistic 23

U.S. hotel direct bookings increased by 25% in 2020.

Statistic 24

U.S. hotel market share for economy hotels was 19% in 2020.

Statistic 25

Green hotels made up 24% of the U.S. hotel market in 2020.

Statistic 26

U.S. limited-service hotels experienced a 26% revenue drop in 2020.

Statistic 27

U.S. hotels implemented over 4,500 Clean & Safe programs in response to COVID-19.

Statistic 28

70% of U.S. hotel workers lost their jobs in 2020.

Statistic 29

Hotel revenue in the U.S. dropped by 32% in 2020.

Statistic 30

U.S. hotel rooms saw a 47% decrease in demand in 2020.

Statistic 31

U.S. hotel occupancy rates dropped by 42% in 2020.

Statistic 32

The U.S. hotel industry reported a 50% reduction in average daily rate in 2020.

Statistic 33

U.S. hotel chains laid off over 1.5 million employees in 2020.

Statistic 34

The U.S. hotel industry experienced a 63% drop in business travel in 2020.

Statistic 35

U.S. hotel market size shrank by 36% in 2020.

Statistic 36

U.S. hotel transactions declined by 70% in 2020.

Statistic 37

Hotel development projects in the U.S. decreased by 25% in 2020.

Statistic 38

U.S. hotel occupancy rates are expected to rebound to 66% by 2023.

Statistic 39

The U.S. hotel industry is expected to add over 180,000 rooms by 2023.

Statistic 40

U.S. upscale hotel revenue per available room (RevPAR) decreased by 50% in 2020.

Statistic 41

The U.S. hotel industry is forecasted to recover to pre-pandemic revenue levels by 2024.

Statistic 42

U.S. hotel occupancy levels are estimated to return to 2019 levels in 2024.

Statistic 43

The U.S. hotel industry saw a 46% decline in total room revenue in 2020.

Statistic 44

Economy hotels in the U.S. experienced a 35% decrease in average daily rate in 2020.

Statistic 45

The U.S. hotel industry is expected to grow at a CAGR of 4.3% from 2021 to 2026.

Statistic 46

U.S. hotel acquisitions decreased by 40% in 2020.

Statistic 47

Mid-priced hotels in the U.S. experienced a 38% drop in occupancy in 2020.

Statistic 48

The U.S. hotel industry saw a 55% decrease in group bookings in 2020.

Statistic 49

U.S. hotel operating expenses declined by 28% in 2020.

Statistic 50

The U.S. hotel industry saw a 50% decrease in transient business in 2020.

Statistic 51

U.S. luxury hotels experienced a 62% decrease in RevPAR in 2020.

Statistic 52

U.S. hotel staffing levels dropped by 45% in 2020.

Statistic 53

U.S. boutique hotels saw a 40% reduction in occupancy in 2020.

Statistic 54

The U.S. hotel industry is projected to grow by 4% in 2023.

Statistic 55

U.S. hotel industry investments declined by 28% in 2020.

Statistic 56

U.S. hotel technology spending decreased by 20% in 2020.

Statistic 57

The U.S. hotel industry saw a 48% decrease in corporate bookings in 2020.

Statistic 58

The U.S. hotel industry is expected to reach pre-pandemic levels by 2025.

Statistic 59

U.S. hotel loyalty program memberships decreased by 15% in 2020.

Statistic 60

U.S. hotel meeting and event revenue dropped by 70% in 2020.

Statistic 61

The revenue per available room (RevPAR) in U.S. hotels was $73.18 in 2020.

Statistic 62

The average daily rate (ADR) of U.S. hotels was $166.04 in 2020.

Statistic 63

U.S. hotel occupancy is projected to increase to 60% in 2022.

Statistic 64

Extended-stay hotels in the U.S. had an occupancy rate of 75% in 2020.

Statistic 65

Resort hotels in the U.S. experienced a 70% drop in RevPAR in 2020.

Statistic 66

U.S. economy hotels saw a 55% decrease in RevPAR in 2020.

Statistic 67

Independent hotels in the U.S. saw a 59% decline in occupancy in 2020.

Statistic 68

Luxury hotels in the U.S. had an average occupancy rate of 30% in 2020.

Statistic 69

Resort hotels in the U.S. saw a 4% increase in occupancy in 2020.

Statistic 70

Extended-stay hotels in the U.S. experienced a 25% drop in RevPAR in 2020.

Statistic 71

Independent hotels in the U.S. had an ADR of $140 in 2020.

Statistic 72

The U.S. hotel industry occupancy rate is forecasted to reach 56.2% in 2022.

Statistic 73

U.S. limited-service hotels had an occupancy rate of 58% in 2020.

Statistic 74

All-inclusive resorts in the U.S. experienced a 12% increase in occupancy in 2020.

Statistic 75

U.S. hotel profits declined by 60% in 2020.

Statistic 76

U.S. hotels saw a 63.7% year-over-year decrease in revenue in 2020.

Statistic 77

U.S. midscale hotels saw a 56% reduction in revenue in 2020.

Statistic 78

The U.S. hotel industry is estimated to have lost $46 billion in revenue in 2020.

Statistic 79

U.S. hotel food and beverage revenue dropped by 60% in 2020.

Statistic 80

The U.S. hotel industry is estimated to have lost $45 billion in room revenue in 2020.

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Summary

  • The U.S. hotel industry was valued at $218 billion in 2020.
  • The revenue per available room (RevPAR) in U.S. hotels was $73.18 in 2020.
  • U.S. hotels generated over 73 million room nights in 2020.
  • The occupancy rate of U.S. hotels was 44% in 2020.
  • The number of hotels in the U.S. was over 54,000 in 2020.
  • U.S. hotel industry employment reached over 2.3 million jobs in 2020.
  • The average daily rate (ADR) of U.S. hotels was $166.04 in 2020.
  • Corporate travel accounted for 26% of U.S. hotel room revenue in 2020.
  • U.S. hotel industry is expected to reach $226 billion by 2025.
  • U.S. hotel occupancy is projected to increase to 60% in 2022.
  • The U.S. hotel construction pipeline consisted of over 1,200 projects in 2020.
  • U.S. hotels saw a 63.7% year-over-year decrease in revenue in 2020.
  • Airbnb accounted for 35% of U.S. lodging demand in 2020.
  • U.S. hotel direct bookings increased by 25% in 2020.
  • The U.S. hotel industry had a debt of $165 billion in 2020.

Step into the glamorous world of the U.S. hotel industry, where numbers do the talking and luxury knows no bounds! In 2020, this $218 billion industry saw a RevPAR of $73.18, generated over 73 million room nights, and boasted a sheer number of over 54,000 hotels. With over 2.3 million jobs, an average daily rate of $166.04, and a future projection of hitting $226 billion by 2025, these hotels are not just a place to stay but a thriving economic powerhouse. Whether youre a corporate traveler adding to the 26% room revenue share or a curious observer peeking behind the hospitality curtain, buckle up for a riveting ride through the glitz, the stats, and the surprises that the U.S. hotel scene has to offer!

Hotel Statistics

  • U.S. hotels generated over 73 million room nights in 2020.
  • The occupancy rate of U.S. hotels was 44% in 2020.
  • The number of hotels in the U.S. was over 54,000 in 2020.
  • U.S. hotel industry employment reached over 2.3 million jobs in 2020.
  • U.S. luxury hotels had an average room rate of $390 in 2020.
  • Upscale hotels in the U.S. had an ADR of $229 in 2020.
  • Economy hotels in the U.S. had an average room rate of $80 in 2020.
  • Resort hotels in the U.S. had an ADR of $210 in 2020.
  • U.S. midscale hotels had an ADR of $110 in 2020.

Interpretation

In a year of unprecedented challenges, the numbers in the U.S. hotel industry for 2020 tell a tale of resilience and adaptability. With over 73 million room nights generated despite the pandemic backdrop, hotels across the nation showed that hospitality knows no bounds. The occupancy rate of 44% might seem modest, but against the odds, it symbolizes the enduring spirit of the industry. With over 54,000 hotels standing tall, and over 2.3 million jobs providing a lifeline to many, the heart of American hospitality beats strong. From the luxurious to the economy segment, each niche played its part in the symphony of survival. As the industry navigates towards recovery, these statistics stand as a testament to the unwavering commitment of hotels to keep the welcome mat out, no matter the circumstances.

Industry Value

  • The U.S. hotel industry was valued at $218 billion in 2020.
  • U.S. hotel industry is expected to reach $226 billion by 2025.
  • The U.S. hotel industry had a debt of $165 billion in 2020.
  • Boutique hotels accounted for 6.1% of U.S. lodging revenue in 2020.
  • U.S. hotels spent $3.75 billion on advertising in 2020.
  • U.S. hotel room revenue is projected to reach $105 billion by 2023.
  • U.S. hotel construction was valued at $30.1 billion in 2020.
  • The U.S. hotel industry employed over 2.5 million people in 2020.
  • The U.S. hotel construction pipeline is valued at $25.6 billion in 2021.
  • The U.S. hotel industry supported over 2.6 million direct jobs in 2020.

Interpretation

In a whirlwind of numbers and dollars, the U.S. hotel industry stands as a towering monolith of economic significance and employment opportunities. From the boutique hotels adding a touch of chic to the lodging landscape to the colossal sums spent on advertising to lure in guests, this industry is a powerhouse of financial activity. With a debt load that could make even Scrooge McDuck a tad nervous, it's clear that the stakes are high in this game of hoteliers. Yet, with projections pointing toward continued growth and expansion, it seems that the U.S. hotel industry is poised to weather any storm... as long as they have enough room keys to go around.

Market Trends

  • Corporate travel accounted for 26% of U.S. hotel room revenue in 2020.
  • The U.S. hotel construction pipeline consisted of over 1,200 projects in 2020.
  • Airbnb accounted for 35% of U.S. lodging demand in 2020.
  • U.S. hotel direct bookings increased by 25% in 2020.
  • U.S. hotel market share for economy hotels was 19% in 2020.
  • Green hotels made up 24% of the U.S. hotel market in 2020.
  • U.S. limited-service hotels experienced a 26% revenue drop in 2020.
  • U.S. hotels implemented over 4,500 Clean & Safe programs in response to COVID-19.
  • 70% of U.S. hotel workers lost their jobs in 2020.
  • Hotel revenue in the U.S. dropped by 32% in 2020.
  • U.S. hotel rooms saw a 47% decrease in demand in 2020.
  • U.S. hotel occupancy rates dropped by 42% in 2020.
  • The U.S. hotel industry reported a 50% reduction in average daily rate in 2020.
  • U.S. hotel chains laid off over 1.5 million employees in 2020.
  • The U.S. hotel industry experienced a 63% drop in business travel in 2020.
  • U.S. hotel market size shrank by 36% in 2020.
  • U.S. hotel transactions declined by 70% in 2020.
  • Hotel development projects in the U.S. decreased by 25% in 2020.
  • U.S. hotel occupancy rates are expected to rebound to 66% by 2023.
  • The U.S. hotel industry is expected to add over 180,000 rooms by 2023.
  • U.S. upscale hotel revenue per available room (RevPAR) decreased by 50% in 2020.
  • The U.S. hotel industry is forecasted to recover to pre-pandemic revenue levels by 2024.
  • U.S. hotel occupancy levels are estimated to return to 2019 levels in 2024.
  • The U.S. hotel industry saw a 46% decline in total room revenue in 2020.
  • Economy hotels in the U.S. experienced a 35% decrease in average daily rate in 2020.
  • The U.S. hotel industry is expected to grow at a CAGR of 4.3% from 2021 to 2026.
  • U.S. hotel acquisitions decreased by 40% in 2020.
  • Mid-priced hotels in the U.S. experienced a 38% drop in occupancy in 2020.
  • The U.S. hotel industry saw a 55% decrease in group bookings in 2020.
  • U.S. hotel operating expenses declined by 28% in 2020.
  • The U.S. hotel industry saw a 50% decrease in transient business in 2020.
  • U.S. luxury hotels experienced a 62% decrease in RevPAR in 2020.
  • U.S. hotel staffing levels dropped by 45% in 2020.
  • U.S. boutique hotels saw a 40% reduction in occupancy in 2020.
  • The U.S. hotel industry is projected to grow by 4% in 2023.
  • U.S. hotel industry investments declined by 28% in 2020.
  • U.S. hotel technology spending decreased by 20% in 2020.
  • The U.S. hotel industry saw a 48% decrease in corporate bookings in 2020.
  • The U.S. hotel industry is expected to reach pre-pandemic levels by 2025.
  • U.S. hotel loyalty program memberships decreased by 15% in 2020.
  • U.S. hotel meeting and event revenue dropped by 70% in 2020.

Interpretation

In a year that left the hospitality industry feeling like a punch-drunk boxer in the ring with an invisible opponent named COVID-19, the U.S. hotel sector showcased resilience, adaptability, and a whole lot of hand sanitizer in response to the tumultuous events of 2020. As corporate travel took a hit, Airbnb swooped in like a hipster superhero capturing 35% of the lodging demand while the hotel industry held onto their eco-friendly laurels with 24% of green market share. With 70% of hotel workers feeling the sharp pang of job loss, it's clear that the hospitality landscape may have resembled a ghost town, but the spirit of recovery is on the horizon as the industry bravely aims to rebound, rebuild, and perhaps rediscover the true meaning of hospitality in the post-pandemic era.

Performance Metrics

  • The revenue per available room (RevPAR) in U.S. hotels was $73.18 in 2020.
  • The average daily rate (ADR) of U.S. hotels was $166.04 in 2020.
  • U.S. hotel occupancy is projected to increase to 60% in 2022.
  • Extended-stay hotels in the U.S. had an occupancy rate of 75% in 2020.
  • Resort hotels in the U.S. experienced a 70% drop in RevPAR in 2020.
  • U.S. economy hotels saw a 55% decrease in RevPAR in 2020.
  • Independent hotels in the U.S. saw a 59% decline in occupancy in 2020.
  • Luxury hotels in the U.S. had an average occupancy rate of 30% in 2020.
  • Resort hotels in the U.S. saw a 4% increase in occupancy in 2020.
  • Extended-stay hotels in the U.S. experienced a 25% drop in RevPAR in 2020.
  • Independent hotels in the U.S. had an ADR of $140 in 2020.
  • The U.S. hotel industry occupancy rate is forecasted to reach 56.2% in 2022.
  • U.S. limited-service hotels had an occupancy rate of 58% in 2020.
  • All-inclusive resorts in the U.S. experienced a 12% increase in occupancy in 2020.
  • U.S. hotel profits declined by 60% in 2020.

Interpretation

In the tumultuous world of U.S. hotels, numbers tell the story of a rollercoaster year where the RevPAR may have hit a bump at $73.18, but the ADR soared at $166.04. Occupancy rates are set to climb back up like a determined hiker on a steep incline, with extended-stay hotels leading the pack at 75% in 2020. Meanwhile, luxury hotels must have felt like they were hosting a ghost town with a measly 30% occupancy rate. The U.S. hotel industry's profitability took a nosedive in 2020, reminding us that even in the hospitality business, not all that glitters is gold.

Revenue Data

  • U.S. hotels saw a 63.7% year-over-year decrease in revenue in 2020.
  • U.S. midscale hotels saw a 56% reduction in revenue in 2020.
  • The U.S. hotel industry is estimated to have lost $46 billion in revenue in 2020.
  • U.S. hotel food and beverage revenue dropped by 60% in 2020.
  • The U.S. hotel industry is estimated to have lost $45 billion in room revenue in 2020.

Interpretation

In the battle of occupancy and revenue, 2020 was a year that sent U.S. hotels on a rollercoaster ride through the depths of financial despair. With numbers plummeting like a lead balloon, the industry saw a cascade of losses that would make even the most seasoned hotelier break a sweat. From the grand lobbies of luxury accommodations to the humble eateries nestled within midscale establishments, the pandemic's ruthless grip squeezed the once-thriving revenue streams dry. As we count the $46 billion deficit in hotel revenue with the precision of a meticulous mathematician, it's clear that 2020 left the hotel industry with a bitter aftertaste, serving up a brutal reality check alongside a side of financial hardship.

References