GITNUXREPORT 2026

Motion Design Industry Statistics

The motion design industry is booming globally, driven by rapid growth across many sectors.

Min-ji Park

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Explainer videos dominate motion design projects at 42% share in 2023.

Statistic 2

Social media Reels/TikTok motion graphics: 35% of total output 2023.

Statistic 3

UI/UX micro-interactions in motion design rose to 28% of projects.

Statistic 4

Brand intros and logos animation: 19% market share 2023.

Statistic 5

3D product visualization motion content up 32% in e-commerce 2023.

Statistic 6

Music video motion design projects declined to 8% from 12% in 2022.

Statistic 7

AR filter motion designs for Instagram/Snapchat: 14% growth 2023.

Statistic 8

Environmental motion graphics for sustainability campaigns: 11% rise.

Statistic 9

Gaming trailer motion design: 16% of high-budget projects 2023.

Statistic 10

Looping GIF motion assets: 25% of stock library sales 2023.

Statistic 11

Kinetic typography trends peaked at 22% usage in ads 2023.

Statistic 12

2D character animation in motion design: 37% preference over 3D.

Statistic 13

Broadcast title sequences: 9% decline but premium pricing up.

Statistic 14

Generative AI motion art: 17% experimental projects 2023.

Statistic 15

Average US motion designer salary is $85,420 annually in 2023.

Statistic 16

Freelance motion designer hourly rate averages $75 in the US 2023.

Statistic 17

Senior motion designer salary in NYC: $120,000 median 2023.

Statistic 18

Entry-level motion designer pay: $55,000 average US 2023.

Statistic 19

Motion design agency profit margins average 18% in 2023.

Statistic 20

Top 1% motion designers earn over $200K via royalties 2023.

Statistic 21

UK motion designer average salary £45,000 in 2023.

Statistic 22

Project-based motion design fees: $5,000-$15,000 for 30s explainer 2023.

Statistic 23

Bonus structures: 12% of salary for motion leads in tech firms.

Statistic 24

India motion designer average salary ₹8.5 lakhs annually 2023.

Statistic 25

Equity in startups for motion designers: 0.5-2% packages 2023.

Statistic 26

Overtime pay in motion crunch: 1.5x rate, 65% studios comply.

Statistic 27

Stock motion asset licensing revenue: $450M global 2023.

Statistic 28

Motion design ROI for brands: 4.8x average return 2023.

Statistic 29

Canada motion designer salary CAD 70,000 median 2023.

Statistic 30

401k matching for US motion designers: 4% average employer contrib.

Statistic 31

Australia motion graphics salary AUD 85,000 average 2023.

Statistic 32

Health insurance coverage: 82% for full-time motion roles 2023.

Statistic 33

The global motion graphics market was valued at USD 2.8 billion in 2022 and is projected to reach USD 5.1 billion by 2030, growing at a CAGR of 7.9%.

Statistic 34

Motion design industry revenue in North America accounted for 38% of the global market share in 2023.

Statistic 35

The Asia-Pacific region is expected to witness the fastest growth in motion design at a CAGR of 9.2% from 2024-2028.

Statistic 36

The motion design segment within digital advertising reached $1.2 billion in ad spend in 2022.

Statistic 37

Global demand for motion design in e-learning videos increased by 22% during 2020-2023.

Statistic 38

Motion design market in Europe expanded by 8.4% in 2023 due to streaming service investments.

Statistic 39

Short-form video motion design content saw a 45% increase in production volume in 2023.

Statistic 40

The motion design tools market is forecasted to hit $3.4 billion by 2027.

Statistic 41

B2B motion design explainer videos market grew 18% in 2023 globally.

Statistic 42

Motion design industry CAGR projected at 10.1% from 2023-2030 in UI/UX applications.

Statistic 43

Latin America motion design market share rose to 7% of global in 2023.

Statistic 44

NFT-related motion design projects surged 300% in market value during 2021-2022.

Statistic 45

Motion design in gaming cinematics market valued at $850 million in 2023.

Statistic 46

Social media motion design content production grew 28% YoY in 2023.

Statistic 47

Enterprise software motion design integration market at $1.5B in 2023.

Statistic 48

Motion design for AR/VR applications expected to grow at 14.5% CAGR to 2030.

Statistic 49

Healthcare motion design explainer market up 25% in 2023.

Statistic 50

Motion design freelance platforms saw 35% market expansion in 2023.

Statistic 51

Global motion design agency revenue hit $4.2B in 2023.

Statistic 52

Global motion design market was valued at USD 2.8 billion in 2022 and is projected to reach USD 5.1 billion by 2030, growing at a CAGR of 7.9%.

Statistic 53

Motion design industry revenue in North America accounted for 38% of the global market share in 2023.

Statistic 54

The Asia-Pacific region is expected to witness the fastest growth in motion design at a CAGR of 9.2% from 2024-2028.

Statistic 55

Corporate video production using motion design grew by 15% year-over-year in 2023.

Statistic 56

The motion design segment within digital advertising reached $1.2 billion in ad spend in 2022.

Statistic 57

Adobe After Effects holds 85% market share among motion design tools in 2023.

Statistic 58

Cinema 4D usage among motion designers reached 62% in 2023 surveys.

Statistic 59

Blender adoption in motion design grew 40% YoY to 2023.

Statistic 60

AI-assisted motion design tools like Runway ML used by 23% of pros in 2023.

Statistic 61

Figma's motion prototyping features utilized by 55% of UI motion designers.

Statistic 62

Houdini software penetration in VFX motion design: 34% in 2023.

Statistic 63

Procreate Dreams boosted iPad motion design by 18% market in 2023 launch year.

Statistic 64

71% of motion designers use cloud collaboration tools like Frame.io daily.

Statistic 65

Substance Painter for texturing in motion design: 48% adoption rate 2023.

Statistic 66

VR motion design tools like Gravity Sketch used by 12% of studios.

Statistic 67

89% reliance on Adobe Creative Cloud suite for motion workflows in 2023.

Statistic 68

DaVinci Resolve for motion compositing: 29% growth in users 2023.

Statistic 69

Trapcode Suite plugins essential for 67% of After Effects users.

Statistic 70

Unreal Engine for real-time motion design: 25% studio adoption 2023.

Statistic 71

3D scanning tools in motion pipelines: 15% usage rate 2023.

Statistic 72

TouchDesigner for interactive motion: 22% among experimental designers.

Statistic 73

76% of motion designers prefer keyboard shortcuts over UI in tools.

Statistic 74

In the US, there were 285,000 motion designers employed in 2023.

Statistic 75

62% of motion designers are freelancers as of 2023 survey data.

Statistic 76

Average age of motion designers is 32 years old in 2023 industry report.

Statistic 77

45% of motion design jobs require After Effects proficiency in 2023 postings.

Statistic 78

Female representation in motion design rose to 41% in 2023.

Statistic 79

Top 10% motion designers work 50+ hours weekly on average in 2023.

Statistic 80

73% of motion designers have bachelor's degrees in related fields, 2023.

Statistic 81

Remote motion design jobs increased by 55% since 2020 to 2023.

Statistic 82

Entry-level motion designer positions grew 12% YoY in 2023.

Statistic 83

28% of motion designers specialize in 3D motion, per 2023 survey.

Statistic 84

Motion design teams in agencies average 15 members in 2023.

Statistic 85

51% of motion designers report burnout rates above industry average in 2023.

Statistic 86

Portfolio ownership: 92% of hired motion designers had online portfolios in 2023.

Statistic 87

International hires in US motion design firms: 19% in 2023.

Statistic 88

Mid-level motion designers (5-10 years exp) comprise 38% of workforce.

Statistic 89

Unionized motion designers: only 8% in 2023 industry data.

Statistic 90

Turnover rate in motion design agencies: 22% annually in 2023.

Statistic 91

67% of motion designers upskilled in AI tools by 2023.

Sources
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While static images fade into the background, the motion design industry is exploding into a multi-billion dollar force, projected to double in value by 2030 as it captivates audiences from social media feeds to corporate boardrooms.

Key Takeaways

  • The global motion graphics market was valued at USD 2.8 billion in 2022 and is projected to reach USD 5.1 billion by 2030, growing at a CAGR of 7.9%.
  • Motion design industry revenue in North America accounted for 38% of the global market share in 2023.
  • The Asia-Pacific region is expected to witness the fastest growth in motion design at a CAGR of 9.2% from 2024-2028.
  • In the US, there were 285,000 motion designers employed in 2023.
  • 62% of motion designers are freelancers as of 2023 survey data.
  • Average age of motion designers is 32 years old in 2023 industry report.
  • Adobe After Effects holds 85% market share among motion design tools in 2023.
  • Cinema 4D usage among motion designers reached 62% in 2023 surveys.
  • Blender adoption in motion design grew 40% YoY to 2023.
  • Explainer videos dominate motion design projects at 42% share in 2023.
  • Social media Reels/TikTok motion graphics: 35% of total output 2023.
  • UI/UX micro-interactions in motion design rose to 28% of projects.
  • Average US motion designer salary is $85,420 annually in 2023.
  • Freelance motion designer hourly rate averages $75 in the US 2023.
  • Senior motion designer salary in NYC: $120,000 median 2023.

The motion design industry is booming globally, driven by rapid growth across many sectors.

Content Trends

  • Explainer videos dominate motion design projects at 42% share in 2023.
  • Social media Reels/TikTok motion graphics: 35% of total output 2023.
  • UI/UX micro-interactions in motion design rose to 28% of projects.
  • Brand intros and logos animation: 19% market share 2023.
  • 3D product visualization motion content up 32% in e-commerce 2023.
  • Music video motion design projects declined to 8% from 12% in 2022.
  • AR filter motion designs for Instagram/Snapchat: 14% growth 2023.
  • Environmental motion graphics for sustainability campaigns: 11% rise.
  • Gaming trailer motion design: 16% of high-budget projects 2023.
  • Looping GIF motion assets: 25% of stock library sales 2023.
  • Kinetic typography trends peaked at 22% usage in ads 2023.
  • 2D character animation in motion design: 37% preference over 3D.
  • Broadcast title sequences: 9% decline but premium pricing up.
  • Generative AI motion art: 17% experimental projects 2023.

Content Trends Interpretation

In 2023, motion designers clearly decided that explaining the world and looping for it on social media pays the bills more reliably than setting the mood for a music video.

Financial Metrics

  • Average US motion designer salary is $85,420 annually in 2023.
  • Freelance motion designer hourly rate averages $75 in the US 2023.
  • Senior motion designer salary in NYC: $120,000 median 2023.
  • Entry-level motion designer pay: $55,000 average US 2023.
  • Motion design agency profit margins average 18% in 2023.
  • Top 1% motion designers earn over $200K via royalties 2023.
  • UK motion designer average salary £45,000 in 2023.
  • Project-based motion design fees: $5,000-$15,000 for 30s explainer 2023.
  • Bonus structures: 12% of salary for motion leads in tech firms.
  • India motion designer average salary ₹8.5 lakhs annually 2023.
  • Equity in startups for motion designers: 0.5-2% packages 2023.
  • Overtime pay in motion crunch: 1.5x rate, 65% studios comply.
  • Stock motion asset licensing revenue: $450M global 2023.
  • Motion design ROI for brands: 4.8x average return 2023.
  • Canada motion designer salary CAD 70,000 median 2023.
  • 401k matching for US motion designers: 4% average employer contrib.
  • Australia motion graphics salary AUD 85,000 average 2023.
  • Health insurance coverage: 82% for full-time motion roles 2023.

Financial Metrics Interpretation

Choose your adventure: a stable corporate safety net with benefits and bonuses, or the high-stakes freelance and royalty frontier where your work's value is clear but your payday is a roll of the dice.

Market Growth

  • The global motion graphics market was valued at USD 2.8 billion in 2022 and is projected to reach USD 5.1 billion by 2030, growing at a CAGR of 7.9%.
  • Motion design industry revenue in North America accounted for 38% of the global market share in 2023.
  • The Asia-Pacific region is expected to witness the fastest growth in motion design at a CAGR of 9.2% from 2024-2028.
  • The motion design segment within digital advertising reached $1.2 billion in ad spend in 2022.
  • Global demand for motion design in e-learning videos increased by 22% during 2020-2023.
  • Motion design market in Europe expanded by 8.4% in 2023 due to streaming service investments.
  • Short-form video motion design content saw a 45% increase in production volume in 2023.
  • The motion design tools market is forecasted to hit $3.4 billion by 2027.
  • B2B motion design explainer videos market grew 18% in 2023 globally.
  • Motion design industry CAGR projected at 10.1% from 2023-2030 in UI/UX applications.
  • Latin America motion design market share rose to 7% of global in 2023.
  • NFT-related motion design projects surged 300% in market value during 2021-2022.
  • Motion design in gaming cinematics market valued at $850 million in 2023.
  • Social media motion design content production grew 28% YoY in 2023.
  • Enterprise software motion design integration market at $1.5B in 2023.
  • Motion design for AR/VR applications expected to grow at 14.5% CAGR to 2030.
  • Healthcare motion design explainer market up 25% in 2023.
  • Motion design freelance platforms saw 35% market expansion in 2023.
  • Global motion design agency revenue hit $4.2B in 2023.
  • Global motion design market was valued at USD 2.8 billion in 2022 and is projected to reach USD 5.1 billion by 2030, growing at a CAGR of 7.9%.
  • Motion design industry revenue in North America accounted for 38% of the global market share in 2023.
  • The Asia-Pacific region is expected to witness the fastest growth in motion design at a CAGR of 9.2% from 2024-2028.
  • Corporate video production using motion design grew by 15% year-over-year in 2023.
  • The motion design segment within digital advertising reached $1.2 billion in ad spend in 2022.

Market Growth Interpretation

The world is desperately trying to explain itself—from ads and apps to surgeries and NFTs—and it’s willing to pay animators a projected $5.1 billion by 2030 to make those explanations look good.

Technology Adoption

  • Adobe After Effects holds 85% market share among motion design tools in 2023.
  • Cinema 4D usage among motion designers reached 62% in 2023 surveys.
  • Blender adoption in motion design grew 40% YoY to 2023.
  • AI-assisted motion design tools like Runway ML used by 23% of pros in 2023.
  • Figma's motion prototyping features utilized by 55% of UI motion designers.
  • Houdini software penetration in VFX motion design: 34% in 2023.
  • Procreate Dreams boosted iPad motion design by 18% market in 2023 launch year.
  • 71% of motion designers use cloud collaboration tools like Frame.io daily.
  • Substance Painter for texturing in motion design: 48% adoption rate 2023.
  • VR motion design tools like Gravity Sketch used by 12% of studios.
  • 89% reliance on Adobe Creative Cloud suite for motion workflows in 2023.
  • DaVinci Resolve for motion compositing: 29% growth in users 2023.
  • Trapcode Suite plugins essential for 67% of After Effects users.
  • Unreal Engine for real-time motion design: 25% studio adoption 2023.
  • 3D scanning tools in motion pipelines: 15% usage rate 2023.
  • TouchDesigner for interactive motion: 22% among experimental designers.
  • 76% of motion designers prefer keyboard shortcuts over UI in tools.

Technology Adoption Interpretation

After Effects is the undisputed king holding court for the industry, yet its castle walls are being joyfully scaled by a growing, polyglot mob of rebels wielding everything from AI wands and open-source swords to real-time game engines, proving that while Adobe's throne is secure, the entire creative kingdom is becoming wonderfully and productively anarchic.

Workforce

  • In the US, there were 285,000 motion designers employed in 2023.
  • 62% of motion designers are freelancers as of 2023 survey data.
  • Average age of motion designers is 32 years old in 2023 industry report.
  • 45% of motion design jobs require After Effects proficiency in 2023 postings.
  • Female representation in motion design rose to 41% in 2023.
  • Top 10% motion designers work 50+ hours weekly on average in 2023.
  • 73% of motion designers have bachelor's degrees in related fields, 2023.
  • Remote motion design jobs increased by 55% since 2020 to 2023.
  • Entry-level motion designer positions grew 12% YoY in 2023.
  • 28% of motion designers specialize in 3D motion, per 2023 survey.
  • Motion design teams in agencies average 15 members in 2023.
  • 51% of motion designers report burnout rates above industry average in 2023.
  • Portfolio ownership: 92% of hired motion designers had online portfolios in 2023.
  • International hires in US motion design firms: 19% in 2023.
  • Mid-level motion designers (5-10 years exp) comprise 38% of workforce.
  • Unionized motion designers: only 8% in 2023 industry data.
  • Turnover rate in motion design agencies: 22% annually in 2023.
  • 67% of motion designers upskilled in AI tools by 2023.

Workforce Interpretation

With a workforce that's young, fiercely independent, and alarmingly burnt-out, the motion design industry is a vibrant, high-skilled pressure cooker where freelancing is the norm, remote work is booming, and your online portfolio is your passport to a career spent largely mastering After Effects for clients who may not even be in the same country.

Sources & References

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