GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Tea

The most popular types of tea globally are black tea, green tea, oolong tea, and white tea.

Last Updated: June 23, 2024

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In this post, we will explore the world of tea through a statistical lens, uncovering intriguing facts about the most popular tea varieties across different countries and markets. From the dominance of black tea in the United States to the growing global market for chai tea, join us as we delve into the fascinating statistics that shape the tea industry today.

Statistic 1

"In 2020, black tea accounted for approximately 84% of all tea consumed in the United States."

Statistic 2

"Earl Grey tea is one of the most popular flavored teas in the world."

Statistic 3

"87% of millennials in the U.S. have consumed iced tea in the past year."

Statistic 4

"Assam tea is one of the most popular black teas in India."

Statistic 5

"The United Kingdom consumes more tea per capita than any other country."

Statistic 6

"The global market value of chai tea is expected to reach $15 billion by 2027."

Statistic 7

"Bubble tea originated in Taiwan and is now a $2 billion global industry."

Statistic 8

"Lipton is the leading tea brand in the world in terms of sales revenue."

Statistic 9

"In 2020, 40% of tea consumers in the U.S. preferred green tea for health benefits."

Statistic 10

"China is the largest consumer of green tea, followed by Japan."

Statistic 11

"Twinings and Tetley are the two oldest tea brands in the world, both over 300 years old."

Statistic 12

"Oolong tea is particularly popular in China and Taiwan, accounting for 8% of the tea consumed there."

Statistic 13

"Herbal tea consumption increased by 9% between 2019 and 2021 in the U.S."

Statistic 14

"Matcha tea sales grew by 12% in North America in 2020."

Statistic 15

"White tea accounts for less than 1% of global tea consumption but is known for its high antioxidant levels."

Statistic 16

"Rooibos tea is the most exported tea from South Africa."

Statistic 17

"Yerba Mate tea is widely consumed in South America, particularly in Argentina, Brazil, and Uruguay."

Statistic 18

"The global market for organic tea is projected to reach $1.2 billion by 2024."

Statistic 19

"Green tea makes up about 15% of the global tea market share."

Statistic 20

"Jasmine tea is the most commonly consumed flavored green tea in China."

In conclusion, black tea remains the dominant choice for tea consumers in the United States, while Earl Grey stands out as a popular flavored tea globally. Millennials in the U.S. show a strong preference for iced tea, and Assam tea holds a significant position in India’s tea market. The global landscape reveals a diverse range of tea preferences, from the UK’s high per capita consumption to the rising market value of chai tea and the flourishing bubble tea industry. Additionally, the health benefits of green tea are driving its popularity, particularly among U.S. consumers. With a variety of tea types gaining prominence in different regions worldwide, the tea industry continues to evolve, offering a blend of tradition and innovation to cater to diverse tastes and preferences.