GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Easter Candy

The most popular Easter candy in the United States is chocolate eggs, followed by jelly beans and marshmallow Peeps.

Highlights: Most Popular Easter Candy

  • The amount spent on Easter candy in the U.S. in 2021 was $3 billion.
  • 75% of Americans plan to celebrate Easter will buy candy.
  • 89% of Americans think that it is the ears of chocolate bunnies should be eaten first.
  • More than 16 billion jelly beans are produced for Easter, enough to fill a giant egg measuring 89 feet high and 60 feet wide.
  • Around 1.5 billion Peeps are consumed during Easter, it's the second most popular Easter candy.
  • 52% of parents in the U.S. say they eat more Easter candy than their kids.
  • Chocolate bunnies are solid or hollow, 59% of Americans prefer hollow bunny.
  • About 4 in 5 people (78%) hope to see chocolate bunnies in their Easter baskets.
  • 61% of parents secretly eat their children's Easter candy.
  • Lindt GOLD BUNNY is the 4th most popular Easter candy according to the YouGov survey.
  • 87% of people who celebrate Easter will buy gifts and candy, while 73% will spend it on food.
  • Hershey's Easter Candy Cadbury mini eggs are consumed most in Idaho, Nevada, New Mexico, and Oregon.
  • More than 2.2 billion dollars' worth of Easter candy will be sold in the U.S.
  • 16% of Easter related sales heads to candy purchases, equating to around $2.49 billion in 2021.
  • 25% of all the candy sold in the U.S. each year is purchased in the run-up to Easter.

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The Latest Most Popular Easter Candy Explained

The amount spent on Easter candy in the U.S. in 2021 was $3 billion.

The statistic that the amount spent on Easter candy in the U.S. in 2021 was $3 billion indicates the total monetary value consumers in the United States collectively spent on Easter candy products during that particular year. This figure highlights the significant economic impact of the Easter holiday on the candy industry and consumer spending patterns. The $3 billion expenditure reflects not only the popularity of Easter candy as a seasonal treat but also underscores the importance of holidays in driving consumer spending across various sectors of the economy. Analyzing such statistics can provide insights into consumer behavior, market trends, and economic vitality related to seasonal celebrations and traditions.

75% of Americans plan to celebrate Easter will buy candy.

The statistic ‘75% of Americans plan to celebrate Easter will buy candy’ indicates that a significant majority of the American population who intend to observe Easter festivities intend to purchase candy as part of their celebrations. This statistic reflects a strong consumer behavior trend during the Easter season, highlighting the tradition of gifting and consuming confectionery products such as chocolate eggs, bunnies, and jelly beans. The high percentage suggests that candy plays a prominent role in the Easter holiday for a large portion of the American population, emphasizing its cultural and commercial significance within the context of the holiday.

89% of Americans think that it is the ears of chocolate bunnies should be eaten first.

The statistic stating that 89% of Americans believe that the ears of chocolate bunnies should be eaten first provides insights into a cultural preference or tradition associated with consuming chocolate bunnies during Easter or other related festivities. This statistic suggests that a majority of Americans follow a specific pattern or ritual when enjoying chocolate bunnies, prioritizing the consumption of the bunny’s ears over other parts. Such statistics can offer interesting and light-hearted glimpses into societal norms, traditions, and preferences, shedding light on the cultural significance attached to seemingly simple practices like eating chocolate bunnies.

More than 16 billion jelly beans are produced for Easter, enough to fill a giant egg measuring 89 feet high and 60 feet wide.

The statistic that more than 16 billion jelly beans are produced for Easter, enough to fill a giant egg measuring 89 feet high and 60 feet wide, provides a vivid image of the enormous scale of jelly bean production during the Easter holiday. This statistic highlights the sheer volume of jelly beans that are manufactured and consumed during this festive season, emphasizing the popularity and widespread tradition of giving and enjoying these sugary treats during Easter celebrations. By visualizing the quantity of jelly beans in terms of filling a giant egg of such substantial dimensions, the statistic effectively conveys the magnitude of the production and consumption of this beloved candy during the Easter festivities.

Around 1.5 billion Peeps are consumed during Easter, it’s the second most popular Easter candy.

The statistic stating that around 1.5 billion Peeps are consumed during Easter highlights the significant popularity of this marshmallow treat during the holiday season. Easter is a time when many indulge in sweet treats and candies, and Peeps have established themselves as a staple in Easter baskets and celebrations. The fact that they are considered the second most popular Easter candy, behind only perhaps chocolate eggs, speaks to the widespread appeal and tradition of including Peeps in Easter festivities. The sheer volume of Peeps consumed further underscores their enduring popularity and status as a beloved Easter treat among consumers.

52% of parents in the U.S. say they eat more Easter candy than their kids.

The statistic ‘52% of parents in the U.S. say they eat more Easter candy than their kids’ suggests that a majority of parents in the United States feel they consume a larger amount of Easter candy compared to their children. This statistic could potentially reflect several factors, such as adults having greater access to and control over purchasing Easter candy or a preference for these treats among parents. Additionally, it may highlight changing consumption patterns within households during the Easter holiday, where parents may indulge more in sweets alongside their children. This statistic provides insight into family dynamics and eating habits during festive occasions like Easter.

Chocolate bunnies are solid or hollow, 59% of Americans prefer hollow bunny.

The statistic states that among Americans, 59% prefer hollow chocolate bunnies over solid ones. This finding suggests that a majority of Americans have a preference for hollow bunnies when it comes to consuming chocolate during the Easter season. This information can be useful for chocolate manufacturers and retailers in terms of making decisions on production, marketing, and stocking preferences of consumers. It provides insight into consumer behavior and can help businesses tailor their offerings to better meet the demands of the market.

About 4 in 5 people (78%) hope to see chocolate bunnies in their Easter baskets.

The statistic “About 4 in 5 people (78%) hope to see chocolate bunnies in their Easter baskets” indicates that a significant majority of individuals, specifically 78%, express a desire for chocolate bunnies as part of their Easter festivities. This statistic suggests a widespread preference for this particular Easter treat, showcasing the popularity and traditional significance of chocolate bunnies during the holiday season. By understanding this statistic, we can infer that chocolate bunnies hold a special place in the hearts and traditions of many individuals celebrating Easter, making them a popular and anticipated item in Easter baskets.

61% of parents secretly eat their children’s Easter candy.

The statistic “61% of parents secretly eat their children’s Easter candy” indicates that a significant majority of parents admit to consuming their kids’ treats during the Easter season without their knowledge. This behavior suggests that parents may have a sweet tooth and are unable to resist indulging in the candies meant for their children. The finding also hints at a potential imbalance in snack-sharing dynamics within families during the holiday period, with parents possibly taking advantage of their children’s treats. Further investigation into the reasons behind this behavior and its implications for parent-child relationships and dietary habits could yield valuable insights.

Lindt GOLD BUNNY is the 4th most popular Easter candy according to the YouGov survey.

The statistic indicates that the Lindt GOLD BUNNY is ranked as the fourth most popular Easter candy among consumers based on the YouGov survey data. This means that when individuals were asked about their preferences for Easter candies, the Lindt GOLD BUNNY was reported as being favored by a significant portion of respondents and ranked high on the list of popular choices. The ranking suggests that the Lindt GOLD BUNNY enjoys a strong reputation and consumer appeal during the Easter season, positioning it as a prominent choice among the varieties of candies available to consumers.

87% of people who celebrate Easter will buy gifts and candy, while 73% will spend it on food.

This statistic indicates that a large majority of individuals who celebrate Easter, around 87%, will purchase gifts and candy for the occasion, while a slightly smaller percentage, approximately 73%, will allocate their spending towards food. This suggests that gift-giving and indulging in sweet treats are common practices during the Easter holiday among the surveyed population. The disparity in percentages may imply that individuals prioritize gift-giving and candy consumption over food expenses when celebrating Easter, underscoring the significance of these traditions in the Easter festivities.

Hershey’s Easter Candy Cadbury mini eggs are consumed most in Idaho, Nevada, New Mexico, and Oregon.

The statistic provided indicates that Hershey’s Easter Candy Cadbury mini eggs are most consumed in the states of Idaho, Nevada, New Mexico, and Oregon. This suggests a regional preference or higher demand for this specific candy product in these states compared to others. The data highlights a potential trend or pattern in consumer behavior during the Easter season, where individuals in these states show a greater affinity for Cadbury mini eggs. Understanding regional variations in candy consumption can inform marketing strategies, production planning, and distribution efforts to better cater to the preferences and demands of consumers in different geographic areas.

More than 2.2 billion dollars’ worth of Easter candy will be sold in the U.S.

This statistic indicates that the total value of Easter candy sales in the United States is projected to exceed 2.2 billion dollars. This figure underscores the significant cultural and economic importance of Easter as a popular holiday where people traditionally purchase and consume sweet treats. The large sum of money spent on Easter candy demonstrates consumer behavior and the willingness of individuals to indulge in seasonal confectionery items for celebratory purposes. Additionally, it reflects the broader trend of increased spending during festive periods, highlighting the impact of holidays on the retail sector and the overall economy.

16% of Easter related sales heads to candy purchases, equating to around $2.49 billion in 2021.

The statistic “16% of Easter related sales heads to candy purchases, equating to around $2.49 billion in 2021” indicates that a significant portion of the total sales during the Easter period is attributed to candy purchases. Specifically, out of all the spending related to Easter celebrations, 16% is allocated towards buying candies, which amounts to approximately $2.49 billion in the year 2021. This information highlights the economic significance of the candy industry during the Easter season and underscores the importance of candy as a popular choice for consumers when it comes to Easter-related purchases. The substantial amount spent on candies further emphasizes the impact of consumer behavior and preferences on holiday-related spending patterns.

25% of all the candy sold in the U.S. each year is purchased in the run-up to Easter.

This statistic indicates that one-fourth of the total candy sales in the United States occur in the period leading up to Easter. This suggests a significant spike in candy purchasing activity during this time frame as people prepare for the Easter holiday, which typically includes Easter egg hunts and other traditions involving candy. From a business perspective, this statistic highlights the importance of Easter as a key sales period for the candy industry, and companies may adjust their marketing and production strategies accordingly to capitalize on this peak in demand. Additionally, it reflects the cultural significance of Easter as a time for indulgence and celebration with sweet treats.

References

0. – https://www.nrf.com

1. – https://www.www.candyusa.com

2. – https://www.www.delish.com

3. – https://www.www.eatthis.com

4. – https://www.www.candystore.com

5. – https://www.www.census.gov

6. – https://www.today.yougov.com

7. – https://www.abcnews.go.com

8. – https://www.www.frugallivingnw.com

9. – https://www.www.finder.com

10. – https://www.www.statista.com

11. – https://www.www.foodandwine.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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