GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Diamond Cut

The round brilliant cut is the most popular diamond cut, representing approximately 75% of all diamonds sold worldwide.

Highlights: Most Popular Diamond Cut

  • The second most popular diamond cut is the princess cut, which makes up around 15% of diamonds sold.
  • 16% of engagement rings sold in 2019 featured a cushion cut diamond.
  • About 10% of the global diamond sales are emerald cut diamonds.
  • Asscher cut diamonds represent about 2% of all diamonds sold.
  • Heart shaped diamonds account for less than 1% of diamonds sold.
  • Pear-shaped diamonds have increased in popularity by 10% since 2015.
  • The Radiant cut was the least popular diamond shape in 2019, making up only 0.5% of sales.
  • Over half (58%) of all engagement ring diamonds in the US are round.
  • For loose diamonds, the popularity of round brilliant cut is even higher, with 74% share.
  • Princess and round cut diamonds account for more than 90% of the world's diamond cuts.
  • The oval cut diamond saw a relative boost of 30% in 2020 compared to the previous year.
  • Cushion cut diamonds have hovered around a 5% share of total diamond sales for the last 5 years.
  • Emerald-cut diamonds make up about 3% of the world's diamond sales.
  • Almost 40% of men buy round cut diamond engagement rings.
  • The marquise cut diamond was highly popular in the 1970s and 1980s but now represents only about 4% of diamond sales.
  • In 2020, radiant cut diamonds only accounted for 2% of engagement ring diamonds.

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When it comes to choosing a diamond for that special piece of jewelry, the cut is one of the most important factors to consider. The cut not only determines the diamond’s shape, but also affects its brilliance and overall beauty. In this blog post, we will explore some of the most popular diamond cuts and discuss what makes each one unique and desirable.

The Latest Most Popular Diamond Cut Explained

The second most popular diamond cut is the princess cut, which makes up around 15% of diamonds sold.

The statistic indicates that the princess cut is the second most popular diamond cut, comprising approximately 15% of all diamonds sold. This implies that among all the different diamond cuts available, the princess cut holds a significant market share, coming in only behind the most popular diamond cut choice. The popularity of the princess cut suggests that it is a preferred choice among consumers due to its unique shape, brilliance, and overall appeal. The 15% figure highlights the substantial proportion of diamonds that are crafted in this specific cut, indicating its widespread acceptance and demand within the diamond market.

16% of engagement rings sold in 2019 featured a cushion cut diamond.

The statistic “16% of engagement rings sold in 2019 featured a cushion cut diamond” indicates that out of all the engagement rings sold in the year 2019, approximately 16% of them had a cushion cut diamond as the center stone. This statistic provides insight into the popularity and trend of cushion cut diamonds among consumers purchasing engagement rings during that time period. It suggests that a significant portion of individuals shopping for engagement rings in 2019 preferred the aesthetic and design of cushion cut diamonds for their symbolic piece of jewelry. This information could be valuable for jewelers, marketers, and researchers in understanding consumer preferences and market trends in the jewelry industry.

About 10% of the global diamond sales are emerald cut diamonds.

The statistic ‘About 10% of the global diamond sales are emerald cut diamonds’ indicates that emerald cut diamonds account for approximately one-tenth of all diamond sales worldwide. This statistic suggests that emerald cut diamonds are a significant and relatively popular choice among consumers in the global diamond market. It also provides valuable insight into consumer preferences and trends within the diamond industry, highlighting the enduring appeal and demand for emerald cut diamonds compared to other diamond shapes and cuts.

Asscher cut diamonds represent about 2% of all diamonds sold.

This statistic indicates that among all diamonds sold, 2% of them are Asscher cut diamonds. The Asscher cut is a specific style of diamond cut characterized by a square shape with cropped corners, similar to an emerald cut but featuring more facets, giving it an elegant and sophisticated appearance. The fact that Asscher cut diamonds represent 2% of all diamonds sold suggests that they are not as common compared to other popular diamond cuts such as round brilliant or princess cuts. This statistic can be useful for jewelry retailers and consumers to understand the relative popularity and availability of Asscher cut diamonds in the market.

Heart shaped diamonds account for less than 1% of diamonds sold.

This statistic indicates that heart shaped diamonds are a relatively rare and less common choice among consumers compared to other diamond shapes. Specifically, out of all diamonds sold, heart shaped diamonds make up less than 1%. This suggests that the demand for heart shaped diamonds is lower in comparison to traditional shapes like round or princess cut diamonds. Factors such as personal preferences, trends, pricing, and availability may influence this statistic, showing that heart shaped diamonds cater to a niche market within the diamond industry.

Pear-shaped diamonds have increased in popularity by 10% since 2015.

The statistic suggests that the demand for pear-shaped diamonds has seen a notable rise of 10% since 2015, indicating a shift in consumer preferences towards this particular diamond shape. This increase in popularity can be attributed to various factors such as changing trends in fashion and jewelry design, as well as targeted marketing efforts by jewelry retailers and diamond manufacturers. The statistic implies that pear-shaped diamonds are becoming increasingly sought after in the market, potentially leading to a higher market share for this diamond shape compared to others.

The Radiant cut was the least popular diamond shape in 2019, making up only 0.5% of sales.

The statistic that the Radiant cut was the least popular diamond shape in 2019, accounting for only 0.5% of total diamond sales, indicates that this particular shape was not in high demand among consumers during that year. The Radiant cut, with its unique blend of rectangular and brilliant-cut facets, did not appeal to a significant portion of the market compared to other more popular shapes like round or princess cuts. This statistic suggests that consumers preferred other diamond shapes over the Radiant cut in 2019, potentially due to factors such as personal preference, trends, marketing efforts, or perceived value.

Over half (58%) of all engagement ring diamonds in the US are round.

This statistic indicates that a significant majority, specifically 58%, of the engagement ring diamonds in the United States are round-shaped. The popularity of round-cut diamonds suggests that they are the preferred choice among consumers for such special occasions as engagements. It also implies that round diamonds are highly sought after due to their classic and timeless appeal, making them a traditional symbol of love and commitment in the context of engagements. This statistic provides insight into consumer preferences within the diamond industry, highlighting the enduring popularity and widespread acceptance of round-cut diamonds for this particular use in the US market.

For loose diamonds, the popularity of round brilliant cut is even higher, with 74% share.

The statistic indicates that among loose diamonds, the round brilliant cut is the most popular choice, accounting for 74% of all loose diamonds. This means that nearly three-quarters of individuals looking for loose diamonds prefer the round brilliant cut over other available cuts. The high popularity of the round brilliant cut suggests that it is highly favored for its timeless and classic appeal, as well as its ability to maximize the diamond’s brilliance and fire. This statistic highlights the strong preference for the round brilliant cut among consumers in the diamond market, making it the most sought-after option for those in search of loose diamonds.

Princess and round cut diamonds account for more than 90% of the world’s diamond cuts.

The statistic that princess and round cut diamonds account for more than 90% of the world’s diamond cuts highlights the popularity and dominance of these two cuts in the global diamond market. Princess and round cuts are preferred by consumers for their classic, timeless appeal and ability to maximize the sparkle and brilliance of a diamond. Their versatility and ability to suit various styles of jewelry make them highly desirable choices for engagement rings, earrings, necklaces, and other diamond jewelry pieces. This statistic underscores the strong consumer preference for princess and round cut diamonds, solidifying their position as the top choices in the diamond industry.

The oval cut diamond saw a relative boost of 30% in 2020 compared to the previous year.

The statistic indicates that the popularity or demand for oval cut diamonds increased by 30% in 2020 as compared to the prior year. This relative boost suggests that more consumers opted for oval cut diamonds over other diamond shapes, leading to a significant growth in sales or market share for this particular diamond cut. The 30% increase highlights a notable trend or shift in consumer preferences within the diamond industry, pointing towards a potential increase in demand for oval cut diamonds in the market.

Cushion cut diamonds have hovered around a 5% share of total diamond sales for the last 5 years.

The statistic indicates that cushion cut diamonds have maintained a consistent share of total diamond sales over the past five years, accounting for approximately 5% of the market. This suggests that cushion cut diamonds have not experienced significant fluctuations in popularity compared to other diamond shapes during this period. The stability in their market share may signal a consistent level of demand or consumer preference for this particular diamond cut. Tracking this trend over time can provide valuable insights for diamond retailers, manufacturers, and industry analysts in understanding market dynamics and consumer behavior related to diamond sales.

Emerald-cut diamonds make up about 3% of the world’s diamond sales.

This statistic indicates that emerald-cut diamonds account for approximately 3% of all diamond sales globally. This implies that the popularity of emerald-cut diamonds is relatively lower compared to other diamond cuts such as round, princess, or cushion cuts. The fact that emerald-cut diamonds make up only a small fraction of diamond sales suggests that they may be favored by a niche market or a smaller segment of consumers who appreciate the unique and elegant appearance of this particular cut. Additionally, this statistic provides valuable information for diamond industry professionals, retailers, and consumers regarding the market share and preferences related to emerald-cut diamonds in the overall diamond market.

Almost 40% of men buy round cut diamond engagement rings.

This statistic indicates that approximately 40% of men, out of a given population or sample, choose to purchase round cut diamond engagement rings when shopping for engagement rings. This percentage suggests that round cut diamonds are a popular choice among men when selecting engagement rings, potentially due to their classic and timeless appeal, as well as their brilliance and versatility. Understanding these preferences can provide valuable insights for jewelers and marketers in the diamond industry in terms of product development, inventory management, and targeted marketing strategies to cater to the preferences of male consumers in the engagement ring market.

The marquise cut diamond was highly popular in the 1970s and 1980s but now represents only about 4% of diamond sales.

The statistic indicates that the marquise cut diamond, which was once a popular choice for consumers in the 1970s and 1980s, has seen a significant decline in its popularity over the years. Despite its past popularity, it now accounts for only about 4% of diamond sales in the current market. This shift in consumer preferences suggests a changing trend towards other diamond cuts and styles that are more favored by buyers in today’s market. The decline in sales of marquise cut diamonds may be influenced by various factors such as evolving fashion trends, marketing strategies by diamond retailers, and changing consumer preferences for different diamond shapes and styles.

In 2020, radiant cut diamonds only accounted for 2% of engagement ring diamonds.

In 2020, radiant cut diamonds were relatively less popular among consumers seeking engagement rings, as they accounted for only 2% of all diamonds used in such rings during that year. This statistic suggests that the majority of consumers preferred other diamond cuts over radiant cuts for their engagement rings. Factors such as trends, personal preferences, and marketing strategies within the jewelry industry may have influenced this low market share. Nonetheless, it is important to consider that individual preferences for diamond cuts can vary widely, and this statistic reflects a specific snapshot of the market in 2020.

References

0. – https://www.www.ritani.com

1. – https://www.www.jewelrynotes.com

2. – https://www.www.jewellerymonthly.com

3. – https://www.thejewelrystory.com

4. – https://www.www.businesswire.com

5. – https://www.www.dbgems.com

6. – https://www.www.brides.com

7. – https://www.www.bluewaterpages.com

8. – https://www.www.yourdiamondteacher.com

9. – https://www.yourdiamondguru.com

10. – https://www.www.statista.com

11. – https://www.beyond4cs.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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