GITNUX REPORT 2024

Luxury Market Update: Most Expensive Brands Hit Record Values in 2021.

Explore the world of luxury with the most expensive brands from Louis Vuitton to Bugatti.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Hennessy cognac sales volume reached 7.8 million cases in 2020

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Dom Pérignon's parent company LVMH reported €4.8 billion in revenue for wines and spirits in 2020

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The Macallan Fine & Rare 60-Year-Old 1926 sold for $1.9 million in 2019

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Rémy Martin's parent company Rémy Cointreau reported €1.01 billion in revenue for 2020-2021

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Hennessy is the world's best-selling cognac brand

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Dom Pérignon only produces vintage champagne

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The Macallan's 72 Years Old in Lalique was priced at $65,000 per bottle

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Rémy Martin's Louis XIII cognac is aged up to 100 years

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Ferrari's brand value increased by 2% to $9.9 billion in 2021

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Lamborghini delivered 7,430 cars worldwide in 2020

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Rolls-Royce Motor Cars delivered 3,756 cars in 2020, down 26% from 2019

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Bugatti's Chiron Super Sport 300+ is priced at $3.9 million

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Ferrari plans to launch its first all-electric car by 2025

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Lamborghini's SUV model Urus accounted for 59% of its total sales in 2020

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Rolls-Royce's Phantom model starts at $450,000

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Bugatti merged with electric hypercar maker Rimac in 2021

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Ferrari plans to reduce its car production to under 10,000 units per year to maintain exclusivity

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Lamborghini's first all-electric car is planned for the second half of this decade

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Rolls-Royce's Cullinan SUV accounts for 50% of the brand's global sales

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Bugatti's La Voiture Noire is the most expensive new car ever sold at $18.7 million

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Louis Vuitton is the world's most valuable luxury brand, worth $47.2 billion in 2021

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Hermès' brand value increased by 31% from 2020 to 2021

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Gucci's revenue reached €9.73 billion in 2020

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Chanel's revenue dropped by 18% in 2020 due to the pandemic

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Louis Vuitton has over 460 stores worldwide

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Hermès opened 4 new stores in 2020 despite the pandemic

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Gucci's online sales grew by 70% in 2020

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Chanel limits customers to purchasing no more than one bag per year for certain models

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Louis Vuitton's parent company LVMH reported €44.7 billion in revenue for 2020

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Hermès has a waiting list of up to 6 years for some of its Birkin bags

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Gucci's parent company Kering reported €13.1 billion in revenue for 2020

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Chanel increased prices on some of its classic handbags by up to 15% in 2020

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The Four Seasons George V Paris charges up to €26,000 per night for its penthouse suite

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Aman Resorts' average daily rate is over $1,400 per night

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The Ritz-Carlton's parent company Marriott International reported $10.6 billion in revenue for 2020

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Mandarin Oriental Hotel Group operates 33 hotels and 7 residences in 23 countries

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The Four Seasons has 121 hotels and resorts in 47 countries

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Aman Resorts plans to open 8 new properties by 2023

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The Ritz-Carlton has 108 hotels in 30 countries

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Mandarin Oriental's revenue per available room decreased by 74% in 2020 due to the pandemic

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Apple's brand value reached $263.4 billion in 2021

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Samsung's brand value increased by 20% to $74.6 billion in 2021

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Huawei's brand value dropped by 29% to $40.7 billion in 2021

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Sony's brand value increased by 5% to $13.3 billion in 2021

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Apple became the first company to reach a $3 trillion market cap in 2022

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Samsung is the world's largest smartphone manufacturer by volume

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Huawei invested 15.3% of its revenue in R&D in 2020

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Sony's PlayStation 5 sold 10 million units in its first 8 months

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Rolex produces approximately 1 million watches per year

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Cartier's parent company Richemont reported €14.2 billion in revenue for 2020

Statistic 51

Tiffany & Co. was acquired by LVMH for $15.8 billion in 2021

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Patek Philippe's Grandmaster Chime Ref. 6300A-010 sold for $31 million in 2019

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Rolex has a market share of 25% in the Swiss watch industry

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Cartier's jewelry sales increased by 14% in 2020

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Tiffany & Co. has over 300 retail stores worldwide

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Patek Philippe produces fewer than 60,000 watches per year

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Rolex increased its prices by an average of 7.4% in 2020

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Cartier's parent company Richemont owns 26 luxury brands

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Tiffany & Co. launched its first men's engagement ring collection in 2021

Statistic 60

Patek Philippe's Nautilus Ref. 5711 had a waiting list of 8 years before being discontinued

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Summary

  • Louis Vuitton is the world's most valuable luxury brand, worth $47.2 billion in 2021
  • Hermès' brand value increased by 31% from 2020 to 2021
  • Gucci's revenue reached €9.73 billion in 2020
  • Chanel's revenue dropped by 18% in 2020 due to the pandemic
  • Rolex produces approximately 1 million watches per year
  • Cartier's parent company Richemont reported €14.2 billion in revenue for 2020
  • Tiffany & Co. was acquired by LVMH for $15.8 billion in 2021
  • Patek Philippe's Grandmaster Chime Ref. 6300A-010 sold for $31 million in 2019
  • Ferrari's brand value increased by 2% to $9.9 billion in 2021
  • Lamborghini delivered 7,430 cars worldwide in 2020
  • Rolls-Royce Motor Cars delivered 3,756 cars in 2020, down 26% from 2019
  • Bugatti's Chiron Super Sport 300+ is priced at $3.9 million
  • Hennessy cognac sales volume reached 7.8 million cases in 2020
  • Dom Pérignon's parent company LVMH reported €4.8 billion in revenue for wines and spirits in 2020
  • The Macallan Fine & Rare 60-Year-Old 1926 sold for $1.9 million in 2019

From soaring brand values to eye-watering price tags, the realm of luxury knows no bounds. In a world where Louis Vuitton reigns supreme at a staggering $47.2 billion and a Patek Philippe watch fetches a cool $31 million, its clear that extravagance is not just a lifestyle but a statement. Step into the opulent world of the Most Expensive Brands, where even a single purchase could fund a small countrys economy.

Alcoholic Beverages

  • Hennessy cognac sales volume reached 7.8 million cases in 2020
  • Dom Pérignon's parent company LVMH reported €4.8 billion in revenue for wines and spirits in 2020
  • The Macallan Fine & Rare 60-Year-Old 1926 sold for $1.9 million in 2019
  • Rémy Martin's parent company Rémy Cointreau reported €1.01 billion in revenue for 2020-2021
  • Hennessy is the world's best-selling cognac brand
  • Dom Pérignon only produces vintage champagne
  • The Macallan's 72 Years Old in Lalique was priced at $65,000 per bottle
  • Rémy Martin's Louis XIII cognac is aged up to 100 years

Interpretation

In the world of luxury libations, the numbers don't lie: from Hennessy's staggering sales volume to Dom Pérignon's vintage exclusivity, and The Macallan's eye-watering price tags, it's clear that indulgence knows no bounds. And let's not forget Rémy Martin's timeless Louis XIII, aging as gracefully as a fine wine (or cognac). With revenue figures that could make Wall Street blush, these brands are not just selling spirits—they're selling a lifestyle, a status, and a sip of extravagance for those willing to pay the price. Cheers to the finer things in life, as long as you can stomach the bill.

Automotive

  • Ferrari's brand value increased by 2% to $9.9 billion in 2021
  • Lamborghini delivered 7,430 cars worldwide in 2020
  • Rolls-Royce Motor Cars delivered 3,756 cars in 2020, down 26% from 2019
  • Bugatti's Chiron Super Sport 300+ is priced at $3.9 million
  • Ferrari plans to launch its first all-electric car by 2025
  • Lamborghini's SUV model Urus accounted for 59% of its total sales in 2020
  • Rolls-Royce's Phantom model starts at $450,000
  • Bugatti merged with electric hypercar maker Rimac in 2021
  • Ferrari plans to reduce its car production to under 10,000 units per year to maintain exclusivity
  • Lamborghini's first all-electric car is planned for the second half of this decade
  • Rolls-Royce's Cullinan SUV accounts for 50% of the brand's global sales
  • Bugatti's La Voiture Noire is the most expensive new car ever sold at $18.7 million

Interpretation

In a world where luxury meets speed and exclusivity, these most expensive brands are not just selling cars; they are selling dreams on wheels. From Ferrari's electrifying leap into the future to Bugatti's jaw-dropping price tags, each brand is carving its path with precision and opulence. Lamborghini's shift towards electric vehicles indicates a bold step towards sustainability without compromising on the thrill of the ride, while Rolls-Royce maintains its timeless allure with iconic models that define luxury on four wheels. As Bugatti joins forces with Rimac and Ferrari redefines exclusivity with limited production runs, these brands are not just making cars, they are crafting legends that transcend time and trends.

Fashion and Accessories

  • Louis Vuitton is the world's most valuable luxury brand, worth $47.2 billion in 2021
  • Hermès' brand value increased by 31% from 2020 to 2021
  • Gucci's revenue reached €9.73 billion in 2020
  • Chanel's revenue dropped by 18% in 2020 due to the pandemic
  • Louis Vuitton has over 460 stores worldwide
  • Hermès opened 4 new stores in 2020 despite the pandemic
  • Gucci's online sales grew by 70% in 2020
  • Chanel limits customers to purchasing no more than one bag per year for certain models
  • Louis Vuitton's parent company LVMH reported €44.7 billion in revenue for 2020
  • Hermès has a waiting list of up to 6 years for some of its Birkin bags
  • Gucci's parent company Kering reported €13.1 billion in revenue for 2020
  • Chanel increased prices on some of its classic handbags by up to 15% in 2020

Interpretation

In the world of luxury brands, it seems that the glitzy and glamorous race to the top is more competitive than ever. Louis Vuitton stands tall atop the mountain of opulence, with a value that could make even Midas blush. Meanwhile, Hermès is gracefully prancing ahead with a 31% leap in value, proving that in the world of high fashion, it pays to stay ahead of the curve. Gucci's revenue is nothing to scoff at, showing that in the age of e-commerce, staying online is the name of the game. Chanel may have taken a pandemic hit, but their exclusivity remains as intact as their classic handbags. In this world of luxury giants, whether it's limiting bag purchases or stacking up waiting lists, it seems the higher the price tag, the more coveted the brand.

Hospitality

  • The Four Seasons George V Paris charges up to €26,000 per night for its penthouse suite
  • Aman Resorts' average daily rate is over $1,400 per night
  • The Ritz-Carlton's parent company Marriott International reported $10.6 billion in revenue for 2020
  • Mandarin Oriental Hotel Group operates 33 hotels and 7 residences in 23 countries
  • The Four Seasons has 121 hotels and resorts in 47 countries
  • Aman Resorts plans to open 8 new properties by 2023
  • The Ritz-Carlton has 108 hotels in 30 countries
  • Mandarin Oriental's revenue per available room decreased by 74% in 2020 due to the pandemic

Interpretation

In the high-stakes game of luxury hospitality, these statistics paint a lavish yet tumultuous landscape. From the stratospheric room rates at the Four Seasons and Aman Resorts to the impressive global footprint of Mandarin Oriental and the Ritz-Carlton, the competition for the elite traveler's dollar is fierce. However, even the most venerable names in the industry couldn't escape the harsh realities of 2020, as pandemic-induced financial blows were dealt across the board. As these titans of opulence continue to navigate the ever-changing tides of luxury travel, one thing remains certain - in this realm, decadence comes at a price, both literal and metaphorical.

Technology

  • Apple's brand value reached $263.4 billion in 2021
  • Samsung's brand value increased by 20% to $74.6 billion in 2021
  • Huawei's brand value dropped by 29% to $40.7 billion in 2021
  • Sony's brand value increased by 5% to $13.3 billion in 2021
  • Apple became the first company to reach a $3 trillion market cap in 2022
  • Samsung is the world's largest smartphone manufacturer by volume
  • Huawei invested 15.3% of its revenue in R&D in 2020
  • Sony's PlayStation 5 sold 10 million units in its first 8 months

Interpretation

In the battleground of brand supremacy, the tech titans have shown their hand in a high-stakes poker game of innovation and market domination. Apple's eye-watering brand value surpassing $263 billion gleams like a diamond-studded apple watch, while Samsung's 20% spike to $74.6 billion proves that this South Korean giant is no underdog. Meanwhile, Huawei's unfortunate 29% dip to $40.7 billion serves as a cautionary tale in a world where loyal customers can turn fickle at the drop of a smartphone. Sony's modest 5% increase to $13.3 billion is a steady reminder that in the fast-paced tech world, evolution is key. As Apple's market cap hits an astronomical $3 trillion, it's clear that the tech race isn't about the sprint but the endurance test. Samsung's smartphone reign solidifies its claim to the throne, while Huawei's R&D investment hints at a potential comeback story. And with Sony's PlayStation 5 flying off shelves like it's Christmas morning, the gaming world bows to a new king. The tech saga continues, with each chapter revealing twists and turns in an ever-evolving saga of bytes and power plays.

Watches and Jewelry

  • Rolex produces approximately 1 million watches per year
  • Cartier's parent company Richemont reported €14.2 billion in revenue for 2020
  • Tiffany & Co. was acquired by LVMH for $15.8 billion in 2021
  • Patek Philippe's Grandmaster Chime Ref. 6300A-010 sold for $31 million in 2019
  • Rolex has a market share of 25% in the Swiss watch industry
  • Cartier's jewelry sales increased by 14% in 2020
  • Tiffany & Co. has over 300 retail stores worldwide
  • Patek Philippe produces fewer than 60,000 watches per year
  • Rolex increased its prices by an average of 7.4% in 2020
  • Cartier's parent company Richemont owns 26 luxury brands
  • Tiffany & Co. launched its first men's engagement ring collection in 2021
  • Patek Philippe's Nautilus Ref. 5711 had a waiting list of 8 years before being discontinued

Interpretation

In the glamorous world of luxury brands, the numbers speak volumes. From Rolex's impressive 1 million watches a year to Cartier's dazzling €14.2 billion in revenue, these prestigious names are not just selling products but crafting a lifestyle. With Patek Philippe's jaw-dropping $31 million Grandmaster Chime and Rolex's dominant 25% market share, it's clear that exclusivity and excellence are the keys to success in this glittering industry. Tiffany & Co.'s acquisition by LVMH for a whopping $15.8 billion and Cartier's steady growth show that in the realm of haute couture, the allure of high-end craftsmanship is as timeless as it is valuable. So, if you're on the waiting list for that elusive Patek Philippe Nautilus, just remember – good things come to those who wait, even if it's for 8 years.

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