Gitnux/Report 2026

Mortgage Lending Industry Statistics

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Mortgage Lending Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The mortgage lending industry at a glance

U.S. mortgage lending is recovering from its 2023 trough: MBA forecasts $2.2 trillion of single-family originations in 2026, an 8% increase from 2025, while affordability and elevated rates remain key constraints.

$2.2T[23]
2026 originations forecast
8%[23]
2026 originations growth
4.26%[23]
Q4 2025 mortgage delinquency
274,330[85]
Loan officers employed in 2025
Market size
The U.S. single-family mortgage origination market is forecast at $2.2 trillion in 2026, up from the 2025 level. CFPB data show that 521,727 mortgages totaling $207.0 billion were originated in March 2026 alone.[23][15]
Forecast & CAGR
MBA forecasts single-family mortgage originations to rise 8% to $2.2 trillion in 2026 and projects total loan counts to reach 6.309 million by 2027, up from 5.050 million in 2024. This implies an approximate 7.7% annualized increase in unit volume from 2024 to 2027, calculated from the published figures.[23]
Market share & regions
Mortgage activity is tracked nationally and by state through HMDA and CFPB Consumer Credit Information Panel data. CFPB’s latest origination dashboard reports geographic year-over-year changes by state, with the most recent displayed month being March 2026; a comparable national regional-share table was not identified in the available official sources.[15]
Segmentation
The 2024 mortgage market was predominantly conventional: 78% of originations were conventional, 13% FHA-insured, 8% VA-guaranteed and 1% USDA-guaranteed. Mortgage lending is also segmented by purchase and refinance purpose, property type, occupancy and origination channel.[84][15]
Key players & concentration
Rocket Mortgage was the largest closed-end mortgage lender by loan count in 2023, with about 288,000 originations and a 6.2% market share. The top 10 lenders accounted for roughly 23.5% of U.S. originations in 2025, indicating a fragmented market with meaningful concentration among national platforms.[29]
Pricing
Freddie Mac reported an average 30-year fixed mortgage rate of 6.15% on December 31, 2025, compared with 6.91% one year earlier. Large-bank 30-year fixed-rate originations for loans with loan-to-value ratios of at least 80% averaged 6.28% in the first quarter of 2026.[86][87]
Trends, drivers & challenges
Originations are expected to improve as mortgage rates ease and housing activity recovers, but affordability remains constrained by home prices and borrowing costs. Delinquencies on one-to-four-unit residential mortgages rose to 4.26% at the end of the fourth quarter of 2025, with FHA performance weaker for more recent higher-rate loan vintages.[23]
Consumer behavior & competition
CFPB recorded 521,727 new mortgage originations worth $207.0 billion in March 2026, up 38.4% year over year in loan count. Competition is increasingly shaped by digital lenders, wholesale-broker platforms and large nonbank originators, while borrowers remain highly sensitive to rate movements and monthly-payment affordability.[15]
M&A
Rocket Companies agreed in March 2025 to acquire Mr. Cooper in an all-stock transaction valued at approximately $9.4 billion, combining a major mortgage originator with a large servicing platform. Rocket also agreed to acquire Redfin for approximately $1.75 billion in March 2025, extending consolidation into real-estate brokerage and adjacent home services.[32]
Regulation
HMDA requires many financial institutions to report and publicly disclose loan-level mortgage data under Regulation C, supporting fair-lending supervision and community-needs analysis. Enforcement also remains material: a 2025 consent order involving The Mortgage Firm required a $1.75 million loan-subsidy program and expanded fair-lending controls after redlining allegations.[15][88]
Latest news
The latest major industry developments include MBA’s forecast of $2.2 trillion in 2026 single-family originations and continuing consolidation around large technology-enabled lenders and servicers. In October 2026, Luminate Home Loans announced a transaction involving First State Mortgage; the combined platform was reported to include 418 Luminate mortgage loan officers and 35 from First State.[23][29]

02 Ranking

Top 10 Companies in the Mortgage Lending Industry

The leading companies in the mortgage lending industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Rocket Companies leads Gitnux's 2026 mortgage lending ranking with an Overall score of 9.2, with 460,000 home buyers and homeowners served through origination in 2025. JPMorgan Chase is the runner-up at 9.1, driven by $63.4 billion firmwide mortgage origination volume in 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in mortgage servicing

    Rocket Companies

    US

    Ranked #1 · 9.2 · Mortgage servicing

    Why we picked it: It operates mortgage origination and servicing at a scale of 460,000 serviced through origination in 2025.

    See in ranking ↓Visit rocketcompanies.com ↗

  2. Leader in wholesale residential lending

    UWM Holdings

    US

    Ranked #3 · 8.7 · Wholesale residential lending

    Why we picked it: It focuses on wholesale residential lending, originating $163.4 billion in 2025.

    See in ranking ↓Visit uwm.com ↗

  3. Leader in retail residential lending

    CrossCountry Mortgage

    US

    Ranked #5 · 8.6 · Retail residential lending

    Why we picked it: Its retail channel originated $49.1 billion across 125,099 loans in 2025.

    See in ranking ↓Visit crosscountrymortgage.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the mortgage lending industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Rocket Companies

Mortgage servicing · US

9.2
2

JPMorgan Chase

Mortgage servicing · US

9.1
3

UWM Holdings

Wholesale residential lending · US

8.7
4

Pennymac

Mortgage servicing · US

8.7
5

CrossCountry Mortgage

Retail residential lending · US

8.6
6

Guild Mortgage

Retail residential mortgages, United States · US

8.6
7

Navy Federal Credit Union

Member residential mortgages, United States · US

8.4
8

Wells Fargo

Home lending and mortgage servicing, United States · US

8.1
9

NatWest Group

Residential and buy-to-let mortgages, United Kingdom · GB

8.1
10

Commonwealth Bank of Australia

Residential mortgages, Australia · AU

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the mortgage lending industry. In Mortgage Lending Industry Statistics. Gitnux. https://gitnux.org/mortgage-lending-industry-statistics/#top-companies

report visual · Projection

Large bank consumer mortgage originations: number of new first-lien accounts (United States)

Large bank consumer mortgage originations: number of new first-lien accounts fell from 2.0M in 2021 to 478K in 2025.

2M count
Start
-30.35%
CAGR · 4y
478.2K count
Projected
20212025
source-verifiedfred.stlouisfed.org2025

04 Statistics

Technology & Innovation

AI adoption is present but constrained by compliance uncertainty; 60% of respondents cited regulatory and compliance uncertainty as the largest obstacle to AI adoption in 2026.

AI in the mortgage lending industry

  • 31% of mortgage customers were partially comfortable with lenders using AI in mortgage origination in 2025.[1]
  • 60% of respondents identified regulatory and compliance uncertainty as the largest obstacle to greater AI adoption among mortgage lenders and servicers in 2026.[2]
  • 54% of mortgage customers were completely comfortable with lenders using AI in mortgage origination in 2025.[1]
  • 80% of credit unions using or exploring AI cited improving operational efficiency as their primary objective in 2023.[3]
  • 25% of mortgage professionals used AI tools outside their organizations’ approved environments in 2026.[2]
  • 29% of mortgage lenders had not looked into AI or machine-learning solutions in 2023.[3]

Automation in the mortgage lending industry

  • 83% of mortgage brokers were fully comfortable adopting new technology in 2026.[4]
  • 40% of mortgage brokers’ workflow time was spent on borrower documents in 2026.[4]
  • 2% of mortgage brokers’ workflow time was spent on other tasks in 2026.[4]
  • 57% of mortgage brokers cited training needs as a barrier to broader technology adoption in 2026.[4]
  • 16% of mortgage brokers were partially comfortable adopting new technology in 2026.[4]
  • 29.5% of mortgage brokers cited technology cost as a barrier to broader adoption in 2026.[4]

Digital Transformation in the financial services sector (sector benchmark)

  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[5]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[5]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[5]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[5]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[5]

Technology Adoption in the financial services sector (sector benchmark)

  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[6]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[7]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[7]
  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[6]
  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[8]

Cloud Computing in the financial services sector (sector benchmark)

  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[9]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[10]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[10]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[11]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[11]

Big Data in the financial services sector (sector benchmark)

  • 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[11]
  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[12]
  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[12]

05 Statistics

Data & Analytics

Servicing and costs are measurable through Freddie Mac KPIs; 1.87% of Freddie Mac-serviced loans were delinquent in February 2026.

Business intelligence in the mortgage lending industry

  • 35% was the increase in mortgage loan-origination costs over the three years preceding Freddie Mac’s 2024 study, equivalent to about $3,000 per loan.[13]
  • 1.87% of Freddie Mac-serviced loans were delinquent in February 2026, a portfolio-performance KPI used by mortgage lenders and servicers.[14]
  • 4,898 HMDA filers reported U.S. mortgage-lending data for 2024, providing institution-level information for business-intelligence analysis.[15]
  • 73% of mortgage lenders cited improving operational efficiency as their primary motivation for adopting artificial intelligence and machine learning in 2023.[3]
  • $1,500 less was the average cost of loans originated by lenders using Freddie Mac Loan Product Advisor digital capabilities at high rates.[13]
  • 13.7 million loans were serviced by Freddie Mac at the end of February 2026, according to FHFA mortgage-performance reporting.[14]

Data analytics in the mortgage lending industry

  • 0.68% of Freddie Mac-serviced loans with original credit scores of at least 660 were at least 60 days delinquent in February 2026.[14]
  • 38.4% was the year-over-year increase in mortgage originations recorded by CFPB consumer-credit data in March 2026.[15]
  • $1,500 less was the average cost per loan for lenders with high usage of Loan Product Advisor digital capabilities.[13]
  • 35% was the three-year rise in average mortgage loan-origination costs measured by Freddie Mac before its 2024 study.[13]
  • 7.56% of Freddie Mac-serviced loans with original credit scores below 660 were delinquent in February 2026.[14]
  • 1.77% of Freddie Mac-serviced mortgages were delinquent in February 2026, providing a portfolio-risk measure for servicing analytics.[14]

Data Quality in the financial services sector (sector benchmark)

  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[16]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[17]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[16]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[18]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[18]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[17]

Data Governance in the financial services sector (sector benchmark)

  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[19]
  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[20]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[21]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[21]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[21]

KPIs in the mortgage lending industry

  • 1.87% of Freddie Mac-serviced mortgages were delinquent in February 2026, a servicing-performance KPI.[14]
  • 76% was the increase in file submissions to underwriters achieved in the mortgage-lender process-improvement case study.[22]
  • 0.80% of Freddie Mac-serviced mortgages were at least 60 days delinquent in February 2026.[14]
  • 6,208 borrowers received payment deferrals after completing a forbearance plan in October 2025.[14]
  • 37% was the improvement in final-approval cycle time reported by the mortgage lender after process redesign.[22]
  • 20% was the year-over-year reduction in cost per loan achieved by a mortgage lender after an underwriting-process redesign.[22]

06 Statistics

Strategy & Growth

Purchase volume is the primary growth focus; $1.46 trillion in purchase-mortgage originations is forecast for 2026.

Growth in the mortgage lending industry

  • $207.0 billion was the U.S. dollar volume of new mortgages originated in March 2026.[15]
  • $2.069 trillion was the MBA forecast for U.S. mortgage-origination dollar volume in 2025.[23]
  • 5.8 million U.S. single-family mortgage loans are forecast to be originated in 2026, up 7.6% from 5.4 million expected in 2025.[23]
  • $1.46 trillion in U.S. purchase-mortgage originations is forecast for 2026, a 7.7% increase from 2025.[23]
  • 34% was the estimated refinance share of total U.S. mortgage originations in 2025, compared with 20% in 2024.[23]
  • $1.9 trillion was the approximate U.S. first-lien mortgage-origination volume in 2025, with $2.3 trillion expected in 2026.[24]

Differentiation in the mortgage lending industry

  • Approximately 5 million U.S. mortgage loans were originated in 2023, less than half the roughly 12 million-unit peak during 2020–2021.[25]
  • 20 of the top 50 U.S. mortgage originators relied on Blend’s platform as of September 30, 2024.[26]
  • 30.1% was the share of U.S. mortgage lending held by banks in 2024, down from 42.5% in 2018.[25]
  • $1.2 trillion in loan applications were powered by Blend’s platform in 2024.[26]
  • 50,000 mortgage brokers and their borrowers are within the intended service scope of UWM’s Google Cloud modernization agreement.[27]
  • 99.09% of Fannie Mae and Freddie Mac’s combined single-family acquisitions were fully amortizing fixed-rate mortgages in 2024.[14]

Mergers and acquisitions in the mortgage lending industry

  • $2.4 billion was the total enterprise value of Rocket Companies’ announced Redfin acquisition in 2025.[28]
  • 76% of the mortgage-sector transactions tracked by HousingWire in 2024 were mergers or acquisitions.[29]
  • 2% of the mortgage-sector transactions tracked by HousingWire in 2024 were bankruptcies.[29]
  • $1.75 billion was the equity value of Rocket Companies’ announced acquisition of Redfin in March 2025.[30]
  • 27% was the premium to Guild’s tangible book value represented by Bayview’s 2025 acquisition agreement.[31]
  • 37 mortgage-sector mergers, acquisitions, exits and bankruptcies were tracked in 2024, down from 62 transactions in 2023.[29]

Strategic partnerships in the mortgage lending industry

  • 20 of the top 50 U.S. mortgage originators used Blend’s platform as of September 30, 2024, according to HMDA-based company data.[26]
  • $60 million or more in additional revenue was expected by Rocket from connecting Redfin customers with Rocket’s mortgage and related services.[32]
  • 96% was PrimeLending’s customer-satisfaction rating cited in its long-term Blue Sage mortgage-technology partnership announcement.[33]
  • 50,000 mortgage brokers and their borrowers are covered by the intended scope of UWM’s Google Cloud partnership.[27]
  • 20 of the top 50 U.S. mortgage originators relied on Blend while PHH Mortgage expanded its partnership to refinance and home-equity products.[34]
  • 14 loans per day was UWM’s underwriting capacity after integrating Google Cloud AI tools, compared with six loans per day previously.[27]

07 Statistics

People & Workforce

Workforce signals stay mixed across origination units; 48% of mortgage banks expected to increase their origination workforce in 2024.

Hiring in the mortgage lending industry

  • 12% of U.S. mortgage lenders reported somewhat increasing their origination workforce in 2023.[3]
  • 19% of U.S. mortgage banks reported increasing their origination workforce in 2023.[3]
  • 18% of U.S. mortgage lenders expected to decrease their origination workforce in 2024.[3]
  • 48% of U.S. mortgage banks expected to increase their origination workforce in 2024.[3]
  • 8% of U.S. credit unions expected to increase their origination workforce in 2024.[3]

Employee retention in the mortgage lending industry

  • 86.04% was the average mortgage loan officer turnover rate at U.S. retail independent mortgage banks in 2022.[35]
  • 3.5 years was the average mortgage loan officer tenure at U.S. retail independent mortgage banks in 2020.[35]
  • 28.80% was the average mortgage loan officer turnover rate at U.S. retail independent mortgage banks in 2020.[35]
  • 145.16% was the average mortgage loan officer turnover rate at U.S. retail independent mortgage banks in 2023.[35]
  • 3% to 58% was the turnover range across the top 25 U.S. retail independent mortgage lenders in 2024.[35]

Remote Work in the financial services sector (sector benchmark)

  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[36]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[19]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[37]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[38]

Hybrid Work in the financial services sector (sector benchmark)

  • 42.2% of remotely workable finance and insurance jobs were hybrid in July 2025 in the United States.[36]
  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[39]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[40]
  • 52% of financial services companies used a structured hybrid model in early 2024, up from 41% in March 2023.[39]
  • 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[39]

Employee Engagement in the financial services sector (sector benchmark)

  • 16% of employees worldwide were actively disengaged at work in 2025.[40]
  • 31% of employees in the United States and Canada were engaged at work in 2025.[40]
  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[40]
  • 12% of employees in Europe were engaged at work in 2025.[40]

DEI in the mortgage lending industry

  • 88% of 67 public mortgage lenders in the study had an identifiable diversity policy by 2022.[41]
  • 43% of 67 public mortgage lenders in the study had an identifiable diversity policy in 2010.[41]
  • 2 primary channels were identified through which lender diversity policies may affect minority mortgage lending: loan-officer diversity and employee-wide diversity training or policies.[41]
  • 3 minority borrower groups were analyzed separately in the mortgage-lender diversity-policy study: Black, Hispanic and other minority borrowers.[41]
  • 2018–2021 was the study period for analyzing mortgage-lender diversity policies, application outcomes and loan pricing.[41]

Change Management in the financial services sector (sector benchmark)

  • 45% of banks reported issues resourcing change agents and stream leads for transformation workstreams in 2025.[42]
  • 49% of financial institutions cited continuous learning and development as a way to prepare for technological change in 2024.[6]

08 Statistics

Customer & Sales

Rate-and-payment sensitivity remains central, with borrowers exploring offers from two or more lenders; 66% reported doing so in 2025 survey results.

Customer experience in the mortgage lending industry

  • 65% of U.S. pre-approved mortgage buyers used a real-estate website or app when reviewing financing options in 2024.[43]
  • 76% of U.S. mortgage-lender customers gave top scores for useful guidance or advice in 2024.[1]
  • 57% of U.S. mortgage-servicing customers experienced an increase in escrow costs in 2025.[1]
  • 32% of U.S. mortgage-servicing customers gave their servicer a high overall communication rating in 2025.[1]
  • 760 points was the overall U.S. mortgage-lender customer-satisfaction score in 2025, on a 1,000-point scale.[1]

Customer retention in the mortgage lending industry

  • 39% was the U.S. rate-and-term retention share in September 2024, the highest share in more than seven years.[44]
  • 13% of repeat U.S. mortgage buyers first found their lender through past experience with that provider in 2024.[43]
  • 66% of U.S. borrowers in ICE's 2025 survey said they explored offers from two or more lenders before selecting one.[44]
  • 23% of U.S. cash-out refinancing borrowers were retained by their servicer in the first quarter of 2025.[44]
  • 28% was the U.S. refinance-retention rate in the third quarter of 2025, a 3.5-year high.[45]

Customer acquisition in the mortgage lending industry

  • 7% of U.S. mortgage buyers first found their lender through their current financial institution in 2024.[43]
  • 9% of U.S. mortgage buyers first found their lender through a friend, relative, neighbor, or colleague in 2024.[43]
  • 4% of U.S. mortgage buyers first found their lender through a financial website or app in 2024.[43]
  • 55% of U.S. mortgage buyers used a search engine when looking at financing options in 2024.[43]
  • 16% of U.S. mortgage buyers first found their lender through a real-estate website or app in 2024.[43]

Customer loyalty in the mortgage lending industry

  • 17% of first-time U.S. mortgage buyers first found their lender through a real-estate-agent referral in 2024.[43]
  • 13% of repeat U.S. mortgage buyers cited past experience with the provider as where they first found their lender in 2024.[43]
  • 15% of U.S. mortgage buyers said advice from family or friends was their most helpful financing resource in 2024.[43]
  • 67% of mortgage borrowers in a U.S. study had a pre-existing relationship with their chosen lender through other credit products.[46]
  • 4% of first-time U.S. mortgage buyers cited past experience with the provider as where they first found their lender in 2024.[43]

Lead generation in the mortgage lending industry

  • 54% of U.S. mortgage buyers used their current financial institution when looking at financing options in 2024.[43]
  • 18% of U.S. mortgage buyers used newspaper advertising when looking at financing options in 2024.[43]
  • 34% of U.S. mortgage buyers used a home builder or new-home sales center when looking at financing options in 2024.[43]
  • 21% of U.S. mortgage buyers used direct mail when looking at financing options in 2024.[43]
  • 65% of U.S. pre-approved mortgage buyers used a real-estate website or app when looking at financing options in 2024.[43]

09 Statistics

Marketing & Brand

Digital discovery is visible in financing searches, with 65% of pre-approved mortgage buyers using a real-estate website or app in 2024.

Marketing in the mortgage lending industry

  • 9% of U.S. loan originators said postcards and mailings were among their most successful marketing media in 2024.[47]
  • 3% of U.S. loan originators said paid online ads were among their most successful marketing media in 2024.[47]
  • 35% of U.S. loan originators worked with Millennial or Generation Z referral partners to reach those borrowers in 2024.[47]
  • 44% of U.S. mortgage buyers used referrals from friends, relatives, neighbors or colleagues when reviewing financing options in 2024.[43]
  • 49% of U.S. loan originators used social media specifically to reach Millennials and Generation Z in 2024.[47]

Digital marketing in the mortgage lending industry

  • 16% of Canadian mortgage consumers who searched online used artificial intelligence for mortgage information in 2026.[48]
  • 50% of U.S. consumers in Fannie Mae's 2023 study used online websites among their most-used mortgage information sources.[3]
  • 32% of Canadian mortgage consumers who searched online used mortgage broker websites for mortgage information in 2026.[48]
  • 33% of Canadian mortgage consumers who searched online used interest-rate comparison sites for mortgage information in 2026.[48]
  • 62% of U.S. mortgage buyers used real-estate websites or apps when looking for financing options in 2024, down from 66% in 2023.[43]

Branding in the mortgage lending industry

  • 18.8% of U.S. purchase borrowers said process speed most influenced their lender choice in 2025.[49]
  • 55% of surveyed U.S. homeowners rated mortgage-lender customer service as important in 2025.[50]
  • 2.3 times as many U.S. mortgage customers said they would definitely choose the same lender again when the lender provided highly useful guidance in 2025.[1]
  • 19.2% of U.S. purchase borrowers said the lowest mortgage rate most influenced their lender choice in 2025.[49]
  • 66% of surveyed U.S. homeowners rated mortgage-lender reputation as important in 2025.[50]

Social media in the mortgage lending industry

  • 37% of U.S. mortgage buyers used a social-networking website or app when reviewing financing options in 2024.[43]
  • 24% of Canadian mortgage consumers who searched online used YouTube for mortgage information in 2026.[51]
  • 20% of Canadian mortgage consumers who searched online used Facebook for mortgage information in 2026.[51]
  • 5% of U.S. mortgage buyers first found or heard about their financial provider through a social-networking website or app in 2024.[43]
  • 10% of Canadian mortgage consumers who searched online used TikTok for mortgage information in 2026.[51]

Influencer Marketing in the financial services sector (sector benchmark)

  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[52]
  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[52]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[52]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[52]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[53]

10 Statistics

Operations & Execution

Loan operations are moving toward digital artifacts and automation; 79% of mortgage-industry respondents identified eClosing or eVault as desired enhancements.

Process optimization in the mortgage lending industry

  • 52% of recent U.S. homebuyers who previously accepted digital verification said they would use it for their next mortgage, versus 15% who were not previously offered it.[3]
  • 79% of mortgage-industry respondents identified eClosing or eVault capabilities as desired loan-origination-system enhancements over the next five years.[54]
  • 32% of mortgage-industry respondents identified eVault capability as a desired loan-origination-system enhancement over the next five years.[54]
  • 25% of mortgage-industry respondents expected to need a new or upgraded loan-origination system to scale in 2024.[54]
  • 17% of mortgage-industry respondents anticipated needing bots to scale their operations in 2024.[54]

Operational efficiency in the mortgage lending industry

  • 31% of mortgage-industry respondents said they would invest in their business to improve efficiency if their mortgage operation was not profitable in 2024.[54]
  • 38% of mortgage-industry respondents expected profitability in 2024 to come primarily from rightsizing costs to match volume.[54]
  • $600 was the approximate average loss per loan reported for retail-only mortgage lenders in 2024.[13]
  • 44% of mortgage operations were automated among surveyed U.S. non-bank lenders and ecosystem partners in 2025.[22]
  • 36% of mortgage-industry respondents expected profitability in 2024 to come primarily from using technology to improve efficiency.[54]

Quality management in the mortgage lending industry

  • 98.33% was the quarter-over-quarter increase in U.S. mortgage appraisal-defect share in Q2 2024.[55]
  • 9.09% of U.S. mortgage critical defects were categorized as liability defects in Q2 2024.[55]
  • 370.9% was the quarter-over-quarter increase in U.S. USDA mortgage defect share in Q2 2024.[55]
  • 37.01% of U.S. mortgage critical defects were categorized as income or employment defects in Q2 2024.[55]
  • 1.81% of reviewed U.S. mortgage loans had a critical defect in Q2 2024.[55]

Supply chain in the mortgage lending industry

  • 42% of mortgage operations were outsourced by surveyed U.S. non-bank lenders and ecosystem partners in 2025.[56]
  • 35% of external mortgage-operations resources were located offshore among surveyed U.S. non-bank lenders in 2025.[56]
  • 94% of surveyed mortgage lenders used a third-party loan-origination system in the 2024 Fannie Mae technology-service-provider survey.[3]
  • 84% of surveyed mortgage lenders used third-party borrower credit-reporting technology in 2024.[3]
  • 87% of surveyed mortgage lenders used third-party borrower data verification or validation services in 2024.[3]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[17]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[57]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[17]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[58]
  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[17]

11 Statistics

Finance & Pricing

Pricing stays tied to Treasury-linked 30-year mortgage rates; large-bank 30-year fixed-rate originations averaged 6.28% in Q1 2026.

Pricing strategy in the mortgage lending industry

  • 345 basis points was average mortgage production revenue for independent mortgage banks and bank subsidiaries in the United States in 2024.[23]
  • 1.07% was mortgage production revenue as a percentage of production volume for Bank of Kentucky Financial in 2024.[28]
  • $739 was the average additional closing-cost amount paid by U.S. borrowers using broker-intermediated loans rather than bank loans in 2021–2022 HMDA data.[59]
  • 1.02% was Bank of Kentucky Financial’s realized margin on funded mortgage loans in 2024.[28]
  • 7.18% was the average U.S. 30-year mortgage rate in November 2026, influencing lender pricing through its relationship with Treasury yields.[32]

Cost reduction in the mortgage lending industry

  • 35% was the increase in U.S. mortgage loan-origination costs over the three years preceding Freddie Mac’s 2024 study.[13]
  • $600 was the approximate average loss per loan for a U.S. retail-only mortgage lender in Freddie Mac’s 2024 study.[13]
  • $592 per loan was the estimated labor-cost saving from Encompass workflow automation in the 2024 study.[60]
  • $6,900 was average origination cost per loan for top-quartile U.S. mortgage originators in Freddie Mac’s Q3 2023 analysis.[13]
  • $3,000 was the increase in average U.S. mortgage loan-origination cost over the three years preceding Freddie Mac’s 2024 study.[13]

Profitability in the mortgage lending industry

  • $228 million was Wells Fargo Home Lending’s net gain on mortgage loan originations and sales in 2024.[28]
  • $301 per loan was average net servicing financial income for surveyed U.S. mortgage lenders in 2024.[23]
  • $484 million was Mr. Cooper’s total Originations-segment revenue in 2024.[28]
  • 68% of surveyed U.S. mortgage firms reported pre-tax net financial profits across production and servicing in 2024.[23]
  • $1,056 was the average net production loss per loan for surveyed U.S. mortgage lenders in 2023.[23]

Financial planning in the mortgage lending industry

  • $3.7 billion was the total warehouse and securitization borrowing capacity maintained by loanDepot at December 31, 2024.[28]
  • 19 days was the average period loanDepot’s mortgages remained on warehouse lines during 2024.[28]
  • 1.6 million families were helped by Freddie Mac’s 2024 mortgage-market liquidity activities.[14]
  • $3.6 trillion was Freddie Mac’s total mortgage portfolio at the end of 2024, up 3% year over year.[14]
  • $15.6 million was loanDepot’s restricted cash collateral posted with warehouse and securitization facilities at December 31, 2024.[28]

12 Statistics

Product & Service

Automation shows up in customer-service operations, with 95% of PennyMac customer-service transactions handled through automation in fiscal 2025.

Product development in the mortgage lending industry

  • $1.7 trillion was the approximate volume of first-lien mortgage originations in the United States in 2024.[28]
  • 52% of recent U.S. homebuyers with household incomes above 100% of area median income were very interested in a more digital mortgage process in Q1 2024.[3]
  • 91% of recent U.S. homebuyers with household incomes above 100% of area median income were interested in a more digital mortgage process in Q1 2024.[3]
  • 90%+ of recent U.S. homebuyers were interested in a more digital or fully digital mortgage process in Q1 2024.[3]
  • 18.6% of U.S. residential mortgage originations came through the broker channel in 2024.[28]

Product lifecycle in the mortgage lending industry

  • 63% of loans sold by ARS in 2024 were retained for servicing, compared with 66% in 2023.[28]
  • $1.29 trillion of U.S. residential mortgage originations were purchase loans in 2024.[28]
  • $1.78 trillion was the estimated U.S. residential mortgage origination volume in 2024, including $1.29 trillion of purchase originations and $0.49 trillion of refinancings.[28]
  • 6.7 million customers were served by Mr. Cooper at December 31, 2024.[28]
  • 79% of ARS-serviced residential mortgage unpaid principal balance was associated with FICO scores above 680 at December 31, 2024.[28]

After-sales in the mortgage lending industry

  • 676 points was Chase’s U.S. mortgage-servicer satisfaction score in 2024, ranking third.[1]
  • 19% of U.S. mortgage borrowers were classified as at risk in 2024, up from 17% in 2023.[1]
  • 21% of U.S. mortgage-servicing customers experienced a problem during the 12 months covered by J.D. Power’s 2024 report.[1]
  • 49% of U.S. mortgage borrowers with a problem said their initial contact with the servicer was by telephone in 2024.[1]
  • 95% of PennyMac customer-service transactions were handled through automation in fiscal 2025.[28]

Value proposition in the mortgage lending industry

  • 3% was the estimated average total mortgage cost as a share of purchase price for 1.1 million Fannie Mae-acquired loans originated from 2017 to 2019.[3]
  • $6,500 was the approximate average out-of-pocket upfront cost of a U.S. home-purchase mortgage in 2023.[61]
  • Two-thirds of recent U.S. homebuyers in 2023 were comfortable completing the entire mortgage journey through digital channels.[62]
  • 62 points lower was average mortgage-servicer satisfaction among U.S. borrowers whose escrow costs increased compared with borrowers whose costs did not change in 2024.[1]
  • 33% was the increase in average U.S. out-of-pocket upfront mortgage costs between 2021 and 2023.[61]

13 Statistics

Sustainability & Ethics

ESG reporting links to lending shares and measured outcomes, with JPMorganChase reporting 72% of funded home loans to LMI or minority customers and communities in 2024.

Sustainability in the mortgage lending industry

  • €1.8 billion of AIB Group’s new lending was represented by green mortgages in 2023 in Ireland and the United Kingdom.[63]
  • 34% of ABN AMRO’s residential mortgage asset volume met its sustainability-acceleration criteria in 2023 in the Netherlands and other operating markets.[64]
  • 45% of AIB Group’s new mortgage lending was classified as green mortgages in 2023 in Ireland and the United Kingdom.[63]
  • 31% of ABN AMRO’s residential mortgage asset volume met its sustainability-acceleration criteria in 2022 in the Netherlands and other operating markets.[64]
  • Green lending at Mortgage Advice Bureau increased 75% year over year in 2024 in the United Kingdom.[65]

ESG in the mortgage lending industry

  • 4.4% was the estimated reduction relative to mean mortgage-lending share associated with the ESG effect in a U.S. county at the 75th poverty percentile.[66]
  • 12.3% was the average Tier 1 risk-based capital ratio for banks in the U.S. mortgage-lending ESG study.[66]
  • 57.3% was the average commercial-loans-to-loans ratio for banks in the U.S. mortgage-lending ESG study.[66]
  • 12 basis points was the estimated increase in mortgage-lending share associated with an interquartile ESG increase in a U.S. county at the 25th poverty percentile.[66]
  • 1.4% was the average nonperforming-loan-to-loan ratio for banks in the U.S. mortgage-lending ESG study.[66]

Ethics in the mortgage lending industry

  • 3 mortgage-lending fair-lending referrals were made by the OCC to the U.S. Department of Justice in 2024 involving race, color or national origin.[67]
  • $8 million was the approximate resolution amount in the 2024 Fairway mortgage redlining case involving Birmingham, Alabama.[32]
  • 2 to 4 times as much lending to minority borrowers was conducted by comparable lenders as by First National Bank between 2017 and 2021 in the cited North Carolina markets.[32]
  • $1.5 million of the Ameris Bank settlement was committed to outreach and community partnerships in majority-minority Jacksonville neighborhoods.[32]
  • $1.9 million of the Fairway settlement was designated as a civil penalty paid to the CFPB victims-relief fund in 2024.[32]

CSR in the mortgage lending industry

  • 72% of JPMorganChase funded home loans in 2024 went to LMI or minority customers and communities in the United States.[59]
  • $4.5 billion of Citizens’ 2024 sustainable-finance activity supported mortgage loans in the United States.[68]
  • $357 million of Citizens’ 2024 sustainable-finance activity supported community-development lending and investments in the United States.[68]
  • $7.8 billion of KeyCorp’s cumulative 2017–2024 community-investment activity was low- and moderate-income mortgage lending in the United States.[69]
  • $14.6 billion was JPMorganChase’s correspondent-channel funded mortgage volume in 2024 in the United States.[59]

Carbon footprint in the mortgage lending industry

  • 250,422 tonnes of financed emissions were attributed to Skipton’s residential mortgage portfolio in the United Kingdom in 2023.[70]
  • 14.2 tonnes of CO2e per £1 million of lending was Atom bank’s residential-mortgage economic emissions intensity in the United Kingdom in 2024.[71]
  • 32,213 tonnes of financed emissions were attributed to Atom bank’s residential mortgage portfolio in the United Kingdom in 2024.[71]
  • 274,579 mortgage properties were included in Accord Mortgages’ residential portfolio carbon-footprint calculation in the United Kingdom in 2023.[72]
  • 662,265 tonnes of absolute financed emissions were reported for Accord Mortgages’ residential mortgage portfolio in the United Kingdom in 2023.[72]

15 Statistics

Globalization & Expansion

Cross-market scale is visible in outstanding residential mortgage balances, including €1.863 trillion in the United Kingdom in 2024.

Globalization in the mortgage lending industry

  • €1.863 trillion in outstanding residential mortgage loans was recorded in the United Kingdom in 2024.[80]
  • €152.0 billion in outstanding residential mortgage loans was recorded in Singapore in 2024.[80]
  • €196.6 billion in outstanding residential mortgage loans was recorded in Russia in 2024.[80]
  • €13.121 trillion in outstanding residential mortgage loans was recorded in the United States in 2024.[80]
  • €542.5 billion in outstanding residential mortgage loans was recorded in South Korea in 2024.[80]

Cultural adaptation in the mortgage lending industry

  • 17.7% of U.S. home-purchase loans with reported race and ethnicity data went to Hispanic borrowers in 2024.[25]
  • 27.94% of New York mortgage originations went to minority borrowers in 2023.[81]
  • 8.2% of U.S. closed-end home-purchase loans went to Black or African American borrowers in 2023.[82]
  • 8.1% of U.S. closed-end home-purchase loans went to Black or African American borrowers in 2022.[82]
  • 80% of Asian borrowers provided additional identity detail in 2023 HMDA data analyzed by NCRC.[25]

Supplier management in the mortgage lending industry

  • 24% of surveyed mortgage professionals planned investment in generative AI over the following 12 to 18 months.[56]
  • 31% of surveyed mortgage professionals planned investment in AI and machine learning over the following 12 to 18 months.[56]
  • 83% of surveyed mortgage lenders used an appraisal-management company or appraisal technology platform in 2024.[3]
  • 26% of surveyed mortgage professionals planned investment in data platforms over the following 12 to 18 months.[56]
  • 94% of surveyed mortgage lenders used a loan-origination system technology service provider in 2024.[3]

Stakeholder management in the mortgage lending industry

  • 4.7 percentage points was the estimated Asian-versus-White difference in denials attributed to unverifiable information in the Minneapolis Fed analysis.[83]
  • 13.1% of Latino mortgage applicants in a Minneapolis Fed sample withdrew before receiving a credit decision.[83]
  • Approximately 5.3 million U.S. home-loan records were reported by lenders in 2024.[25]
  • 3.8 percentage points was the estimated Latino-versus-White difference in denials attributed to unverifiable information in the Minneapolis Fed analysis.[83]
  • 2.8 percentage points was the estimated Latino-versus-White difference in denials attributed to incomplete applications in the Minneapolis Fed analysis.[83]

Distribution channels in the mortgage lending industry

  • 9% of U.S. mortgage applications were submitted through wholesale channels in 2018.[84]
  • 16% of U.S. mortgage origination dollar volume came through the broker-wholesale channel in 2023.[45]
  • 80% of USDA mortgage applications were submitted directly to the institution in 2024.[84]
  • 4% to 5% of U.S. mortgage originations came through the non-delegated correspondent channel during the six years through 2023.[45]
  • 20.5% of U.S. mortgage origination dollar volume came through broker-wholesale and non-delegated correspondent channels in 2023.[45]

Key questions about the mortgage lending industry

What is the U.S. mortgage lending market size in 2026?
MBA forecasts $2.2 trillion of single-family originations in 2026.
How fast is the market growing in 2026?
MBA forecasts 8% growth in 2026 single-family originations versus 2025.
Which companies lead the mortgage lending industry?
Rocket Companies leads Gitnux's 2026 mortgage lending ranking with an Overall score of 9.2, with 460,000 home buyers and homeowners served through origination in 2025. JPMorgan Chase is the runner-up at 9.1, driven by $63.4 billion firmwide mortgage origination volume in 2025.
What technology shifts show up in mortgage origination?
Nearly 50% of mortgage lenders used AI to analyze borrower income during underwriting in 2025, and 68% used AI to classify and index documents in 2025.
How concentrated is the U.S. mortgage lending market structure?
The top 10 lenders accounted for roughly 23.5% of U.S. originations in 2025, indicating fragmentation with meaningful concentration among national platforms.
What is the most recent delinquency figure provided for U.S. mortgage loans?
Q4 2025 one-to-four-unit residential mortgage delinquency rose to 4.26%.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Mortgage Lending Industry Statistics. Gitnux. https://gitnux.org/mortgage-lending-industry-statistics
MLA
Samuel Norberg. "Mortgage Lending Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/mortgage-lending-industry-statistics.
Chicago
Samuel Norberg. 2026. "Mortgage Lending Industry Statistics." Gitnux. https://gitnux.org/mortgage-lending-industry-statistics.

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