While a modest 2.1% dip in total shipments may hint at a quieting market, a surge in premium categories—from gaming monitors hitting $4.5 billion to OLED revenue soaring 45%—reveals an industry not slowing down but fiercely evolving around the demands of hybrid work, competitive esports, and cutting-edge display technology.
Key Takeaways
- In 2023, the global PC monitor market revenue reached $27.4 billion, marking a 5.2% year-over-year growth driven by demand for high-resolution displays
- The average selling price (ASP) of PC monitors worldwide increased to $208 in Q4 2023, up 3% from the previous quarter due to premium panel adoption
- North American monitor market generated $8.1 billion in revenue in 2022, accounting for 32% of global share amid remote work trends
- Worldwide PC monitor shipments totaled 121.5 million units in 2023, declining 2.1% YoY due to PC market slowdown
- Gaming monitor shipments reached 18.7 million units in 2023, up 12% YoY led by 144Hz+ refresh rates
- 27-inch monitor shipments accounted for 32.4 million units in Q4 2023, 26% of quarterly total
- QD-OLED panel adoption reached 28% in premium gaming monitors by Q4 2023, enhancing color gamut to 99% DCI-P3
- Mini-LED backlight monitors achieved 1,000 nits peak brightness in 65% of 2023 models, improving HDR performance
- 540Hz refresh rate monitors launched in 2023, with Alienware AW2524H leading esports responsiveness at 0.5ms response
- Asia-Pacific region held 55.2% of global monitor shipments in 2023 at 67.1 million units, driven by China production
- US monitor market shipments declined 5.3% to 22.4 million units in 2023 amid inventory corrections
- Europe generated 28% of global gaming monitor revenue in 2023, with Germany at 18% regional share
- Dell held 18.2% global monitor market share by shipments in Q4 2023 at 5.6 million units
- HP captured 15.4% revenue share in enterprise monitors 2023 with UltraWide models
- LG Electronics led OLED monitor shipments with 42% share in 2023 via 27/32-inch launches
The global monitor industry is growing through premium upgrades despite a slight overall shipment decline.
Competitive Landscape and Brands
- Dell held 18.2% global monitor market share by shipments in Q4 2023 at 5.6 million units
- HP captured 15.4% revenue share in enterprise monitors 2023 with UltraWide models
- LG Electronics led OLED monitor shipments with 42% share in 2023 via 27/32-inch launches
- Samsung dominated gaming monitors at 24.7% share in 2023 with Odyssey series 49% revenue growth
- Lenovo shipped 9.8 million units in 2023, 8.1% global share focusing on budget segments
- Acer held 12.3% gaming monitor share in 2023 with Predator Nitro line at 1440p focus
- ASUS ROG series captured 19.5% premium gaming revenue share in 2023 via 540Hz innovation
- ViewSonic achieved 7.2% share in professional monitors 2023 with color calibration tools
- BenQ led color-accurate monitors with 14% creative pro share in 2023 via Palette Master
- MSI gaming monitors grew 22% YoY to 11% share in 2023 with MAG series affordability
- Philips held 6.8% enterprise share in 2023 with Brilliance USB-C docking lines
- AOC/TPV group shipped 14.2 million units in 2023, 11.7% share in consumer mid-range
- Gigabyte captured 5.4% gaming share in 2023 with Aorus M32UC curved models
- Sony inched into monitor market with 2.1% share in 2023 via Inzone pro gaming
- Iiyama/PSC held 4.3% Europe share in 2023 with ProLite gaming affordability
- Corsair entered monitors with 1.8% share in 2023 via Xeneon 4K QD-OLED
- KTC Chinese brand surged 35% to 3.2% global share in budget gaming 2023
Competitive Landscape and Brands Interpretation
In the corporate colosseum of 2023, Dell conquered by sheer volume, HP cashed in on the wide corporate view, LG painted with perfect OLED blacks, Samsung leveled up the gaming arena with immersive curves, Lenovo democratized the view, Acer sharpened the mainstream gamer's eye, ASUS broke the speed limit for the elite, ViewSonic and BenQ became the artists' trusted allies, MSI made performance affordable, Philips plugged business in, the AOC group ruled the sensible middle, Gigabyte carved a curved niche, Sony tentatively joined the fray, Iiyama held the European fort, Corsair planted a premium flag, and KTC emerged as the budget dark horse, proving the monitor battlefield rewards both scale and sharp specialization.
Consumer Trends and Preferences
- 72% of consumers prefer 144Hz+ refresh rates in gaming monitors as of 2023 surveys
- 61% of remote workers prioritize USB-C connectivity in monitors per 2023 IDC poll
- Ultrawide 21:9 aspect ratio favored by 28% productivity users in 2023 for multitasking
- Matte anti-glare coatings preferred by 82% in office environments per 2023 survey
- 55% gamers under 25 opt for OLED despite burn-in risks in 2023 preferences
- Adjustable stand ergonomics rated top feature by 67% buyers in 2023 Amazon reviews analysis
- 49% consumers shifted to 27-32 inch sizes in 2023 from smaller 24-inch
- Eco-friendly recycled materials influenced 34% purchase decisions in 2023 green surveys
- HDR certification sought by 41% gaming buyers but only 25% verify VESA DisplayHDR
- Portable monitors desired by 52% laptop users for travel in 2023 polls
Consumer Trends and Preferences Interpretation
The modern monitor buyer is a fascinating paradox, demanding screens that are simultaneously a blurry-speed gaming portal, a serene, glare-free office command center, a sustainably-built, ergonomic monument to multitasking, and a portable, future-proofed hub they often don't fully understand but are absolutely certain they want.
Market Size and Revenue
- In 2023, the global PC monitor market revenue reached $27.4 billion, marking a 5.2% year-over-year growth driven by demand for high-resolution displays
- The average selling price (ASP) of PC monitors worldwide increased to $208 in Q4 2023, up 3% from the previous quarter due to premium panel adoption
- North American monitor market generated $8.1 billion in revenue in 2022, accounting for 32% of global share amid remote work trends
- Gaming monitor segment revenue hit $4.5 billion globally in 2023, growing 15% YoY fueled by esports popularity
- OLED monitor market revenue surged to $1.2 billion in 2023, a 45% increase from 2022 due to LG Display's advancements
- Global monitor panel shipment value reached $22.3 billion in 2022, down 12% YoY from supply chain disruptions
- Enterprise monitor market valued at $6.7 billion in 2023, with 8% CAGR projected through 2028 from hybrid work setups
- Curved monitor revenue grew to $2.8 billion in 2023, capturing 10% of total monitor sales by premium positioning
- 4K UHD monitor market revenue stood at $3.9 billion in 2022, up 22% YoY with content availability boost
- Asia-Pacific monitor market revenue was $14.2 billion in 2023, dominating 52% global share via manufacturing hubs
- QLED monitor segment revenue achieved $1.8 billion in 2023, rising 28% from Samsung's Quantum Dot tech
- Portable monitor market revenue exploded to $1.5 billion in 2023, 35% YoY growth from mobile productivity needs
- Global monitor market projected to reach $35.6 billion by 2030, with 6.1% CAGR from 2024-2030
- Professional graphics monitor revenue was $2.1 billion in 2023, driven by CAD and video editing demand
- Budget monitor segment revenue fell to $9.4 billion in 2023, down 4% YoY amid premium shift
Market Size and Revenue Interpretation
In 2023, the global monitor market proved that while we collectively groaned about budgets tightening, our eyes nevertheless demanded a lavish, high-resolution spectacle for work, play, and everything in between, with premium displays leading a quiet but relentless coup against our wallets and the humble office screen.
Regional Markets
- Asia-Pacific region held 55.2% of global monitor shipments in 2023 at 67.1 million units, driven by China production
- US monitor market shipments declined 5.3% to 22.4 million units in 2023 amid inventory corrections
- Europe generated 28% of global gaming monitor revenue in 2023, with Germany at 18% regional share
- China's domestic monitor shipments reached 42.6 million units in 2023, 35% global total via BOE/CEC
- EMEA region saw 14.8 million monitor units shipped in 2023, up 3% YoY from education sector
- Japan monitor market revenue fell to $1.9 billion in 2023, down 7% with aging population shift
- Latin America shipments totaled 8.2 million units in 2023, growing 6% via e-commerce penetration
- South Korea exported 15.3 million monitor panels in 2023, 40% to US/Europe markets
- India monitor market grew 12% to 7.1 million units in 2023, boosted by IT sector expansion
- Middle East/Africa saw 4.5 million shipments in 2023, 10% rise from oil economy recoveries
- Taiwan shipped 28.9 million monitor panels globally in 2023, down 4% from Innolux/AUO cuts
- Australia's monitor revenue hit $850 million in 2023, with gaming at 25% segment share
- Southeast Asia shipments reached 12.7 million units in 2023, 15% growth via manufacturing shifts
- Canada's enterprise monitor market grew 9% to 3.2 million units in 2023 for remote setups
- Russia shipments dropped 18% to 2.8 million units in 2023 due to sanctions and imports curbs
- Brazil led LATAM with 4.1 million monitor units in 2023, up 8% from consumer recovery
Regional Markets Interpretation
Asia-Pacific dominance is now the main character in the monitor world, with China producing like it's running a global screenathon, while regions like Europe cash in on gaming and the US does a polite inventory shuffle, proving that where we work, play, and manufacture truly dictates who holds the view.
Shipments and Volumes
- Worldwide PC monitor shipments totaled 121.5 million units in 2023, declining 2.1% YoY due to PC market slowdown
- Gaming monitor shipments reached 18.7 million units in 2023, up 12% YoY led by 144Hz+ refresh rates
- 27-inch monitor shipments accounted for 32.4 million units in Q4 2023, 26% of quarterly total
- OLED monitor panel shipments hit 1.2 million units in 2023, surging 150% from 2022 production ramps
- 4K monitor shipments grew to 15.8 million units globally in 2023, 13% market penetration rise
- Portable monitor shipments exploded to 4.5 million units in 2023, 40% YoY growth from hybrid work
- Curved monitor shipments reached 12.1 million units in 2023, capturing 10% of total volume
- IPS panel monitor shipments dominated with 68 million units in 2023, 56% share over TN panels
- 34-inch ultrawide shipments hit 3.2 million units in 2023, up 20% for productivity use
- QHD (1440p) monitor shipments totaled 22.4 million units in 2023, 18% YoY increase
- Enterprise monitor shipments were 28.6 million units in 2023, flat YoY with office returns
- Mini-LED monitor shipments reached 850,000 units in 2023, 300% growth from backlighting tech
- 24-inch monitor shipments declined to 41.2 million units in 2023, down 8% as sizes increase
- Touchscreen monitor shipments grew to 2.1 million units in 2023, 15% rise in interactive displays
- VA panel monitor shipments hit 35.7 million units in 2023, 29% share for contrast advantages
Shipments and Volumes Interpretation
While the overall PC monitor market suffered a slight hangover from the broader PC slump, it was busy getting a high-octane makeover as gamers chased higher refresh rates, productivity users embraced larger and ultrawide screens, and OLED and portable displays surged in popularity, proving that even in a slowdown, our desire for a better visual experience knows no bounds.
Technology and Innovation
- QD-OLED panel adoption reached 28% in premium gaming monitors by Q4 2023, enhancing color gamut to 99% DCI-P3
- Mini-LED backlight monitors achieved 1,000 nits peak brightness in 65% of 2023 models, improving HDR performance
- 540Hz refresh rate monitors launched in 2023, with Alienware AW2524H leading esports responsiveness at 0.5ms response
- 98% DCI-P3 color coverage became standard in 40% of professional monitors by end-2023 via quantum dot films
- USB-C with 90W power delivery integrated in 55% of office monitors in 2023, enabling single-cable docking
- Glossy OLED panels reduced in 25% of 2023 consumer monitors to combat burn-in with MLA tech
- 32:9 aspect ratio ultrawides hit 5,000 nits HDR in Samsung Odyssey Neo G9 2023 model
- Adaptive Sync (FreeSync/G-Sync) compatibility reached 92% of gaming monitors shipped in 2023
- 8K resolution monitors saw 10% panel yield improvement in 2023 via BOE's advancements
- Nano-texture glass applied in 15% of Apple Studio Display-like pro monitors in 2023 for glare reduction
- 500Hz OLED gaming monitors prototyped in 2023 by LG, targeting 2024 with 0.03ms GtG response
- KVM switch integration rose to 35% in productivity monitors in 2023 for multi-PC control
- 1440p 360Hz monitors captured 22% gaming market share in 2023 with overclockable panels
- e-IPS panels improved viewing angles to 178/178 degrees in 70% of 2023 creative monitors
- Wireless monitor tech via WiGig achieved 4K 60Hz in prototypes by 2023 for cable-free setups
- Burn-in warranty extended to 3 years in 80% of QD-OLED monitors launched in 2023
- 240Hz at 1080p became entry-level for esports monitors, with 95% under 1ms response in 2023
- HVA panels offered 3000:1 contrast in 45% mid-range monitors by Q4 2023
Technology and Innovation Interpretation
The monitor industry in 2023 operated like a competitive gamer on espresso, simultaneously chasing every possible high score—from chasing a perfect color gamut with 28% QD-OLED adoption, to chasing photons with Mini-LEDs hitting 1,000 nits, to chasing milliseconds with 540Hz panels—all while desperately trying to not burn its own house down with warranties and MLA tech.
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