Key Takeaways
- In March 2024, Google Chrome accounted for 66.72% of mobile browser market share worldwide, followed by Safari at 18.52% and Samsung Internet at 4.87%
- As of February 2024, Chrome's mobile usage reached 67.12% globally, with Safari dropping to 17.89%
- Worldwide mobile browser market in January 2024 showed Chrome at 65.89%, Safari 19.01%
- In APAC region Q1 2024, Chrome mobile share was 72.3%, Safari 12.1%
- Europe mobile browsers Feb 2024: Chrome 58.4%, Safari 25.6%
- North America Q4 2023 mobile: Safari 32.7%, Chrome 52.1%
- Android devices in 2024 show Chrome at 78.4% browser usage globally
- iOS mobile browsers Q1 2024: Safari 58.2% share, Chrome 36.7%
- Android global mobile Chrome 85.1% in March 2024
- 18-24 year olds prefer Chrome on mobile at 72.5% globally 2023
- Females aged 25-34: Safari 22.1% on mobile, Chrome 60.4%
- Males 35-44: Chrome 70.2% mobile usage 2024
- Mobile browser sessions grew 15.2% YoY in 2023 to 12.5 trillion globally
- Chrome mobile usage up 4.1% from 2022 to 2023, reaching 66%
- Safari mobile share declined 2.3% in 2023 to 18.5%
Chrome continues to dominate the global mobile browser market share worldwide.
Demographic Breakdown
- 18-24 year olds prefer Chrome on mobile at 72.5% globally 2023
- Females aged 25-34: Safari 22.1% on mobile, Chrome 60.4%
- Males 35-44: Chrome 70.2% mobile usage 2024
- Urban users: Chrome 68.7%, rural 75.3% mobile share Q1 2024
- High-income mobile users: Safari 25.6%, Chrome 55.8% 2023
- Students 18-24: Opera 12.4% mobile, Chrome 65.2%
- Gamers on mobile: Chrome 71.1% for web gaming 2024
- Professionals 30+: Edge 8.7%, Chrome 62.4% mobile
- Low-education demographics: Chrome 80.2% mobile dominant
- Gen Z global: TikTok in-app browser 15%, Chrome 58% 2024
- 25-34 males Chrome 73.6% mobile
- Gen X Safari preference 20.4% higher than millennials
- High school students Chrome 82% mobile
- Females global Chrome 65.8%, Safari 19.2% 2023
- 55+ demographics Safari 28.1% mobile
Demographic Breakdown Interpretation
Global Market Share
- In March 2024, Google Chrome accounted for 66.72% of mobile browser market share worldwide, followed by Safari at 18.52% and Samsung Internet at 4.87%
- As of February 2024, Chrome's mobile usage reached 67.12% globally, with Safari dropping to 17.89%
- Worldwide mobile browser market in January 2024 showed Chrome at 65.89%, Safari 19.01%
- Chrome dominated with 68.3% mobile share in Q4 2023 globally, per StatCounter data
- In 2023 annual average, mobile Chrome share was 66.1%, Safari 18.7%
- February 2024 global mobile: Chrome 67.45%
- Q1 2024: Chrome 66.8% worldwide mobile browsers
- Chrome's 2024 YTD mobile share: 67.2%
- Global mobile browser share March 2024: Chrome 66.9%, Samsung 5.1%
- Statista 2024: Chrome 65%+ in mobile globally
- Global mobile browser market share Chrome March 2024: 66.72%
- Q2 2024 preview Chrome mobile 67.8% worldwide
- Annual 2023 Chrome 66.1%, Safari 18.7%
- StatCounter Feb 2024 mobile Chrome 67.12%
- Chrome extensions mobile beta users 5M+ 2024
- Chrome Canary mobile tests 1M DAU 2024
Global Market Share Interpretation
Regional Variations
- In APAC region Q1 2024, Chrome mobile share was 72.3%, Safari 12.1%
- Europe mobile browsers Feb 2024: Chrome 58.4%, Safari 25.6%
- North America Q4 2023 mobile: Safari 32.7%, Chrome 52.1%
- Latin America 2024: Chrome 78.5% mobile share
- Middle East mobile Chrome 74.2% in March 2024
- Africa Q1 2024 mobile browsers: Chrome 82.1%, Opera 8.4%
- India mobile Chrome 92.3% share 2024
- China mobile browsers 2023: QQ Browser 25%, Chrome 20%
- Brazil Q1 2024: Chrome 75.6% mobile
- UK mobile Safari 28.4%, Chrome 55.2% Feb 2024
- US mobile Chrome 54.3%, Safari 33.2% Q1 2024
- SEA region Chrome 80.4% mobile 2024
- Germany mobile Chrome 60.1%, Safari 24.8% 2024
- Rural India Chrome 95% mobile 2024
- Africa Opera Mini 10.2% share 2024
- Japan mobile browsers Line 15%, Chrome 50% 2024
- Australia mobile Chrome 62.4%, Safari 26.7% 2024
Regional Variations Interpretation
Trends Over Time
- Mobile browser sessions grew 15.2% YoY in 2023 to 12.5 trillion globally
- Chrome mobile usage up 4.1% from 2022 to 2023, reaching 66%
- Safari mobile share declined 2.3% in 2023 to 18.5%
- Mobile browser market: Chrome growth 5.7% Q1 2023-2024
- Opera mobile share rose 1.2% to 3.1% in 2023 emerging markets
- Samsung Internet up 0.8% YoY to 4.9% in 2024
- Firefox mobile declined to 2.8% globally 2023 from 3.5%
- Edge mobile share increased 1.5% to 4.2% in 2024 enterprise
- In-app browsers overtook standalone by 8% growth 2023
- Mobile browser daily active users up 12% to 4.2B in 2023
- Trends: Mobile web traffic 62% of total internet 2023, up 10%
- Mobile browser PWA adoption up 25% YoY 2023
- Edge Android growth 2.1% 2023-2024
- Mobile browser sessions per user up 18% 2020-2023
- Samsung Internet downloads 500M+ 2023
Trends Over Time Interpretation
Usage by OS
- Android devices in 2024 show Chrome at 78.4% browser usage globally
- iOS mobile browsers Q1 2024: Safari 58.2% share, Chrome 36.7%
- Android global mobile Chrome 85.1% in March 2024
- iPhone users: Safari 62.3% browser preference 2023
- Samsung Android devices: Samsung Internet 15.2%, Chrome 72.8% Q4 2023
- Huawei devices China: 45% use native browser over Chrome 2024
- Android tablets: Chrome 76.5% 2024
- iOS Safari share on iPads: 55.4%, Chrome 28.9% Q1 2024
- Windows Phone legacy: Edge 40% but <1% total mobile 2023
- Android Chrome default usage: 90%+ on new devices 2024
- Android global 2024 Chrome 78.4%
- iOS Q2 2024 Safari 59.1%
- Samsung Galaxy users Samsung Internet 18.2% 2024
- Firefox iOS share 3.2% 2023
- iPadOS Safari 57.3% Q1 2024
- Android Pie+ Chrome 88% usage 2024
Usage by OS Interpretation
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