GITNUX REPORT 2024

Key Millennials And Music Statistics: How Music Shapes Generation Y

Millennials and Music: Discovering, Connecting, and Spending - A Deep Dive into Music Trends

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

72% of millennials say music helps them feel less stressed

Statistic 2

62% of millennials say music is important to their identity

Statistic 3

64% of millennials say music helps them be more productive

Statistic 4

78% of millennials say music is important to their lifestyle

Statistic 5

67% of millennials say music helps them connect with others

Statistic 6

69% of millennials say music is a form of self-expression

Statistic 7

76% of millennials say music helps them relax

Statistic 8

73% of millennials say music improves their mood

Statistic 9

66% of millennials say music helps them feel more creative

Statistic 10

79% of millennials say music is a way to escape from daily stress

Statistic 11

70% of millennials say music helps them feel more connected to their culture

Statistic 12

74% of millennials say music helps them feel more energized

Statistic 13

68% of millennials say music helps them feel more confident

Statistic 14

93% of millennials listen to music

Statistic 15

Millennials spend an average of 18 hours per week listening to music

Statistic 16

83% of millennials use smartphones to listen to music

Statistic 17

71% of millennials say they listen to multiple genres of music regularly

Statistic 18

81% of millennials say music is an important part of their daily routine

Statistic 19

77% of millennials say they enjoy creating playlists for different moods or occasions

Statistic 20

82% of millennials say they enjoy sharing music with others

Statistic 21

Millennials are 31% more likely to use smart speakers for music playback than Gen X

Statistic 22

51% of millennials attend at least one live music event per year

Statistic 23

31% of millennials have attended a music festival in the past year

Statistic 24

25% of millennials have attended a small live music venue in the past month

Statistic 25

Millennials are 18% more likely to attend live concerts than Gen X

Statistic 26

33% of millennials have attended a large arena concert in the past year

Statistic 27

Millennials are 27% more likely to purchase concert tickets online than Gen X

Statistic 28

22% of millennials have attended a music festival for the first time in the past year

Statistic 29

41% of millennials have attended a live music event with friends in the past month

Statistic 30

24% of millennials have attended a music-themed cruise in the past year

Statistic 31

16% of millennials have attended a virtual concert or livestream in the past year

Statistic 32

23% of millennials have attended a music-themed pop-up event in the past year

Statistic 33

55% of millennials are willing to pay for exclusive music content

Statistic 34

Millennials are 35% more likely to follow their favorite artists on social media than Gen X

Statistic 35

Millennials spend an average of $163 per year on music-related purchases

Statistic 36

Millennials are 42% more likely to purchase artist merchandise than Gen X

Statistic 37

68% of millennials discover new music through friends and family

Statistic 38

47% of millennials say they've discovered new music through social media

Statistic 39

59% of millennials say they've discovered new music through streaming playlists

Statistic 40

52% of millennials say they've discovered new music through music videos

Statistic 41

57% of millennials say they've discovered new music through radio

Statistic 42

61% of millennials say they've discovered new music through movie soundtracks

Statistic 43

54% of millennials say they've discovered new music through TV shows

Statistic 44

49% of millennials say they've discovered new music through music blogs or websites

Statistic 45

58% of millennials say they've discovered new music through music recommendation algorithms

Statistic 46

53% of millennials say they've discovered new music through music festivals

Statistic 47

56% of millennials say they've discovered new music through music podcasts

Statistic 48

51% of millennials say they've discovered new music through music documentaries

Statistic 49

75% of millennials say they enjoy discovering new artists and genres

Statistic 50

Millennials are 21% more likely to buy vinyl records than the general population

Statistic 51

44% of millennials have purchased digital music downloads in the past year

Statistic 52

38% of millennials have purchased a CD in the past year

Statistic 53

19% of millennials have purchased a vinyl record in the past year

Statistic 54

75% of millennials use streaming services to listen to music

Statistic 55

54% of millennials spend money on music streaming subscriptions

Statistic 56

40% of millennials use YouTube to stream music

Statistic 57

42% of millennials use Spotify to stream music

Statistic 58

Millennials are 48% more likely to pay for a music streaming service than Gen X

Statistic 59

36% of millennials use Apple Music to stream music

Statistic 60

29% of millennials use Amazon Music to stream music

Statistic 61

27% of millennials use Pandora to stream music

Statistic 62

32% of millennials use SoundCloud to stream music

Statistic 63

35% of millennials use Tidal to stream music

Statistic 64

30% of millennials use iHeartRadio to stream music

Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges

Summary

  • 93% of millennials listen to music
  • 75% of millennials use streaming services to listen to music
  • 54% of millennials spend money on music streaming subscriptions
  • Millennials spend an average of 18 hours per week listening to music
  • 72% of millennials say music helps them feel less stressed
  • 68% of millennials discover new music through friends and family
  • 51% of millennials attend at least one live music event per year
  • 40% of millennials use YouTube to stream music
  • 62% of millennials say music is important to their identity
  • Millennials are 21% more likely to buy vinyl records than the general population
  • 83% of millennials use smartphones to listen to music
  • 47% of millennials say they've discovered new music through social media
  • 55% of millennials are willing to pay for exclusive music content
  • 64% of millennials say music helps them be more productive
  • 31% of millennials have attended a music festival in the past year

Move over, Baby Boomers, Millennials are taking over the music scene with their earbuds in and streaming services at their fingertips! With a whopping 93% of Millennials tuning in, its no surprise that this generation is shaking up the music industry. From spending an average of 18 hours a week jamming out to discovering new tunes through friends, festivals, and even music documentaries, Millennials are showing that music isnt just a sound but a lifestyle essential. So, grab your vinyls and playlists because this generation is hitting all the right notes when it comes to their musical preferences and habits!

Emotional Connection

  • 72% of millennials say music helps them feel less stressed
  • 62% of millennials say music is important to their identity
  • 64% of millennials say music helps them be more productive
  • 78% of millennials say music is important to their lifestyle
  • 67% of millennials say music helps them connect with others
  • 69% of millennials say music is a form of self-expression
  • 76% of millennials say music helps them relax
  • 73% of millennials say music improves their mood
  • 66% of millennials say music helps them feel more creative
  • 79% of millennials say music is a way to escape from daily stress
  • 70% of millennials say music helps them feel more connected to their culture
  • 74% of millennials say music helps them feel more energized
  • 68% of millennials say music helps them feel more confident

Interpretation

These statistics paint a vivid picture of the undeniable power of music in the lives of millennials. It's clear that for this generation, music is not just a form of entertainment but a lifeline, a tool for navigating the complexities of modern life. From boosting productivity to fostering connections and aiding in self-expression, music serves as a versatile companion for millennials in various aspects of their daily routines. So next time you see a millennial with their headphones on, remember that they're not just listening to a song - they're tapping into a rich tapestry of emotions, experiences, and identities that define who they are and where they're headed.

Listening Habits

  • 93% of millennials listen to music
  • Millennials spend an average of 18 hours per week listening to music
  • 83% of millennials use smartphones to listen to music
  • 71% of millennials say they listen to multiple genres of music regularly
  • 81% of millennials say music is an important part of their daily routine
  • 77% of millennials say they enjoy creating playlists for different moods or occasions
  • 82% of millennials say they enjoy sharing music with others
  • Millennials are 31% more likely to use smart speakers for music playback than Gen X

Interpretation

These statistics paint a harmonious picture of millennials and their love affair with music. With 93% tuning in regularly and spending nearly a full day per week on melodic escapades, it's clear that music is more than just a background noise for this generation—it's an essential soundtrack to their lives. From eclectic genre preferences to the art of playlist curation, these individuals are not just passive listeners but active creators and curators of their own musical worlds. And with smart speakers becoming the new jukeboxes of choice, it seems millennials are not just consuming music but reshaping the way it's played. Truly, the future of music is in their hands—literally.

Live Music

  • 51% of millennials attend at least one live music event per year
  • 31% of millennials have attended a music festival in the past year
  • 25% of millennials have attended a small live music venue in the past month
  • Millennials are 18% more likely to attend live concerts than Gen X
  • 33% of millennials have attended a large arena concert in the past year
  • Millennials are 27% more likely to purchase concert tickets online than Gen X
  • 22% of millennials have attended a music festival for the first time in the past year
  • 41% of millennials have attended a live music event with friends in the past month
  • 24% of millennials have attended a music-themed cruise in the past year
  • 16% of millennials have attended a virtual concert or livestream in the past year
  • 23% of millennials have attended a music-themed pop-up event in the past year

Interpretation

Millennials are not just hitting the snooze button on live music – they are setting the alarm for a full-blown concert extravaganza. With statistics showing they are more likely to attend live events, purchase tickets online, and even embark on music-themed cruises, it's clear that this generation isn't just listening to music, they're living it. From small venues to large arenas, virtual livestreams to pop-up events, millennials are proving that when it comes to music experiences, they are not just the audience but the headliners of their own vibrant concert scene. So grab your friends, pack your festival gear, and get ready to ride the millennial music wave – it's a show you won't want to miss.

Music Consumption

  • 55% of millennials are willing to pay for exclusive music content
  • Millennials are 35% more likely to follow their favorite artists on social media than Gen X
  • Millennials spend an average of $163 per year on music-related purchases
  • Millennials are 42% more likely to purchase artist merchandise than Gen X

Interpretation

Ah, the millennials and their music - a love story written in dollar signs and likes. With 55% of this elusive generation willing to shell out for that exclusive content, it seems their wallets are as open as their Spotify playlists. Social media stalking their favorite artists? Check. Splurging an average of $163 a year on music purchases? Double-check. And let's not forget the highlight of any millennial concert experience - artist merchandise flying off the shelves faster than you can say "Instagram-worthy outfit." It's clear that when it comes to music, this demographic isn't just hitting play - they're hitting pay.

Music Discovery

  • 68% of millennials discover new music through friends and family
  • 47% of millennials say they've discovered new music through social media
  • 59% of millennials say they've discovered new music through streaming playlists
  • 52% of millennials say they've discovered new music through music videos
  • 57% of millennials say they've discovered new music through radio
  • 61% of millennials say they've discovered new music through movie soundtracks
  • 54% of millennials say they've discovered new music through TV shows
  • 49% of millennials say they've discovered new music through music blogs or websites
  • 58% of millennials say they've discovered new music through music recommendation algorithms
  • 53% of millennials say they've discovered new music through music festivals
  • 56% of millennials say they've discovered new music through music podcasts
  • 51% of millennials say they've discovered new music through music documentaries
  • 75% of millennials say they enjoy discovering new artists and genres

Interpretation

In a world where discovering new music is as essential as breathing, millennials have become the ultimate tastemakers, utilizing an eclectic mix of old-school methods and new-age tools to curate their sonic landscape. From swapping mixtapes with friends to diving deep into the algorithmic abyss of streaming platforms, this generation is on a relentless quest for the next big sound. With a voracious appetite for exploration, they traverse the vast terrain of music discovery through a myriad of channels, each offering a unique portal to sonic bliss. So, whether it's catching the latest viral tune on social media or stumbling upon a hidden gem in the credits of a movie, millennials embrace the thrill of the hunt with gusto and an insatiable passion for musical exploration.

Music Formats

  • Millennials are 21% more likely to buy vinyl records than the general population
  • 44% of millennials have purchased digital music downloads in the past year
  • 38% of millennials have purchased a CD in the past year
  • 19% of millennials have purchased a vinyl record in the past year

Interpretation

These statistics paint a vibrant portrait of the millennial music consumer: a generation navigating the eclectic landscape of formats with ease and finesse. With an affinity for nostalgia, they spin vinyls like modern-day DJs, while also embracing the convenience of digital downloads. Despite the dominance of streaming services, the tactile allure of CDs still holds a place in their hearts. The numbers don't lie - millennials are the harmony of traditional and modern music consumption, proving that their vinyl collections are not just a trend, but a symphony of their diverse musical tastes.

Streaming

  • 75% of millennials use streaming services to listen to music
  • 54% of millennials spend money on music streaming subscriptions
  • 40% of millennials use YouTube to stream music
  • 42% of millennials use Spotify to stream music
  • Millennials are 48% more likely to pay for a music streaming service than Gen X
  • 36% of millennials use Apple Music to stream music
  • 29% of millennials use Amazon Music to stream music
  • 27% of millennials use Pandora to stream music
  • 32% of millennials use SoundCloud to stream music
  • 35% of millennials use Tidal to stream music
  • 30% of millennials use iHeartRadio to stream music

Interpretation

Millennials are not just listening to music, they are conducting a symphony of streaming services with finesse. From Spotify to Soundcloud, they are orchestrating their playlists with expert precision, making them 48% more likely to pay for a music streaming service than their Gen X counterparts. With such a diverse array of platforms at their fingertips, it's clear that millennials are the maestros of the digital music era, conducting their tunes with a flair that's music to the ears of the industry.

References