From tequila's global triumph to bottled water's booming sales, Mexico's beverage industry is a dynamic powerhouse, pouring vitality into the nation's economy one sip at a time.
Key Takeaways
- In 2023, the total beverage market in Mexico was valued at USD 45.2 billion, reflecting a 4.5% year-over-year growth driven by rising demand for functional drinks
- Mexico's non-alcoholic beverage segment grew by 5.8% in volume terms during 2022-2023, reaching 28.4 billion liters
- The soft drinks category in Mexico accounted for 52% of the total beverage market revenue in 2023
- Beer production in Mexico totaled 11.2 billion liters in 2023, led by Grupo Modelo and Heineken
- Tequila production reached 456 million liters in 2022, with 80% exported
- Mexico produced 1.8 billion liters of carbonated soft drinks in 2023, primarily by FEMSA and Arca Continental
- Average annual beer consumption per capita in Mexico was 65 liters in 2023
- Soft drinks consumption per capita in Mexico reached 140 liters in 2022, highest in Latin America
- Bottled water consumption per capita increased to 92 liters in 2023
- Mexico exported 8.9 billion liters of beer in 2023, valued at USD 5.2 billion
- Tequila exports hit 370 million liters in 2023, generating USD 3.4 billion
- Beer imports to Mexico totaled 120 million liters in 2023, mainly from USA
- 45% of Mexicans shifted to healthier beverages like low-sugar options in 2023
- Craft beer segment expected to grow at 15% CAGR to 2028, reaching 1 billion liters
- Non-alcoholic beverage market projected to hit USD 30 billion by 2027
Mexico's beverage industry thrives on strong exports and rising demand for health-conscious drinks.
Consumption Patterns
- Average annual beer consumption per capita in Mexico was 65 liters in 2023
- Soft drinks consumption per capita in Mexico reached 140 liters in 2022, highest in Latin America
- Bottled water consumption per capita increased to 92 liters in 2023
- Tequila consumption within Mexico was 91 million liters in 2023
- 78% of Mexicans aged 18-34 consume energy drinks weekly, averaging 1.2 liters per month
- RTD coffee consumption grew to 0.8 liters per capita in urban Mexico in 2023
- 62% of Mexican households purchased carbonated soft drinks monthly in 2022
- Fruit juice consumption per capita stood at 18 liters in 2023
- Beer consumption among millennials in Mexico averaged 72 liters per year in 2023
- Low/no-alcohol beer consumption rose to 5% of total beer intake in 2023
- 55% of beer consumed in Mexico is light beer variety in 2023
- 35% of soft drink consumption is diet or zero-sugar in urban areas 2023
- Daily bottled water intake per capita is 250ml in Mexico City 2023
- 42% of Gen Z prefer functional beverages over sodas in 2023 surveys
- Average household spends MXN 1,200 monthly on beverages in 2023
- Tequila consumption peaks at 25% during holidays, 120ml per occasion
- 68% of consumers buy beer for home consumption weekly
- Juice consumption highest in children under 12 at 25 liters/year
- Out-of-home beer consumption accounts for 28% of total in 2023
Consumption Patterns Interpretation
It appears Mexico’s national beverage strategy is to hydrate with water just enough to responsibly chase it with beer, while using soda as a baseline and tequila for punctuation.
Exports and Imports
- Mexico exported 8.9 billion liters of beer in 2023, valued at USD 5.2 billion
- Tequila exports hit 370 million liters in 2023, generating USD 3.4 billion
- Beer imports to Mexico totaled 120 million liters in 2023, mainly from USA
- Concentrates for soft drinks imported USD 450 million worth in 2022
- Mezcal exports grew to 9.8 million liters in 2023, valued at USD 240 million
- Mexico imported 2.1 billion liters of bottled water ingredients in 2023
- Energy drink imports reached USD 180 million in 2023, from USA and Europe
- Fruit juice exports from Mexico were 450 million liters in 2023, to USA primarily
- Pulque-related exports were negligible at 0.5 million liters, but imports of fermented beverages hit USD 20 million
- Total beverage exports from Mexico reached USD 10.5 billion in 2023
- Exports of non-alcoholic beverages from Mexico totaled USD 1.2 billion in 2023
- USA received 85% of Mexico's beer exports, 7.6 billion liters in 2023
- Imports of premium spirits reached USD 500 million in 2023
- Tequila exports to Europe grew 18% to 45 million liters in 2023
- Soft drink imports minimal at 50 million liters, USD 120 million value
- China imported USD 50 million in Mexican agave spirits in 2023
- Total beverage trade balance surplus of USD 8.3 billion in 2023
- Wine imports from Chile totaled 150 million liters in 2023
- RTD tea imports valued at USD 80 million primarily from Asia
Exports and Imports Interpretation
Mexico’s beverage industry reveals a country that is brilliantly drunk on success, overwhelmingly quenching America’s thirst while importing the very things—like bottled water ingredients and premium spirits—needed to keep the party and the profits flowing.
Market Size and Growth
- In 2023, the total beverage market in Mexico was valued at USD 45.2 billion, reflecting a 4.5% year-over-year growth driven by rising demand for functional drinks
- Mexico's non-alcoholic beverage segment grew by 5.8% in volume terms during 2022-2023, reaching 28.4 billion liters
- The soft drinks category in Mexico accounted for 52% of the total beverage market revenue in 2023
- Bottled water sales in Mexico surged to 12.1 billion liters in 2023, up 7.2% from the previous year
- Mexico's beverage industry contributed 1.2% to the national GDP in 2022, with a market volume of USD 42.8 billion
- The energy drinks market in Mexico expanded to USD 1.8 billion in 2023, growing at a CAGR of 8.4% from 2018-2023
- Ready-to-drink (RTD) tea and coffee beverages reached 1.2 billion liters in Mexico in 2023
- The overall beverage consumption per capita in Mexico stood at 182 liters in 2022
- Mexico's carbonated soft drinks market volume hit 15.6 billion liters in 2023
- Functional beverage sales grew by 12.3% in 2023, contributing USD 2.1 billion to the market
- The Mexican beer market is forecasted to grow by 3.2% in volume from 2023-2027
- Non-carbonated soft drinks volume reached 4.2 billion liters in 2023, growing 6.1%
- Sports drinks market valued at USD 650 million in 2023
- Total RTD beverages revenue hit USD 1.5 billion in 2023
- Aguas frescas packaged sales grew to 850 million liters in 2023
- The beverage wholesale market in Mexico was USD 38 billion in 2022
- Hot drinks segment declined 1.2% but valued at USD 2.8 billion in 2023
- Cider and FABs volume was 180 million liters in 2023
- Spirits market (ex-tequila) reached USD 4.1 billion in 2023
- Wine consumption volume was 320 million liters in 2023
Market Size and Growth Interpretation
Mexico is increasingly dousing its national thirst with a sobering mix of ubiquitous soda, a rising tide of bottled water, and a potent shot of functional energy, proving that what the country drinks is both a major economic engine and a mirror of its evolving consumer demands.
Production and Supply
- Beer production in Mexico totaled 11.2 billion liters in 2023, led by Grupo Modelo and Heineken
- Tequila production reached 456 million liters in 2022, with 80% exported
- Mexico produced 1.8 billion liters of carbonated soft drinks in 2023, primarily by FEMSA and Arca Continental
- Bottled water production capacity in Mexico exceeded 15 billion liters annually in 2023
- The number of tequila distilleries in Mexico increased to 1,800 in 2023
- Beer manufacturing plants in Mexico numbered 45 in 2022, with a total capacity of 12 billion liters
- Mexico's juice production volume was 2.4 billion liters in 2023
- Energy drink production in Mexico hit 450 million liters in 2023
- Pulque production, a traditional fermented beverage, totaled 15 million liters in 2022 across 120 producers
- Mezcal production volume reached 12.5 million liters in 2023, certified by 1,200 producers
- Mexico's rum production totaled 45 million liters in 2023
- Soft drink bottling plants number 250 in Mexico as of 2023
- Annual capacity for beer in Cuauhtémoc Moctezuma brewery is 1.2 billion liters
- 95% of tequila is produced in Jalisco state, 432 million liters in 2023
- Concentrate production for CSDs was 1.5 billion liters equivalent in 2023
- 350 million liters of isotonic drinks produced in 2023
- Traditional atole production estimated at 200 million liters annually
- 28 major beer producers control 98% of market production in 2023
- Hard seltzer production debuted at 50 million liters in 2023
Production and Supply Interpretation
While Mexico’s thirst for beer, tequila, and soda could fill oceans, its true national spirit is found in the precise, industrial-scale engineering of hydration and intoxication.
Trends and Forecasts
- 45% of Mexicans shifted to healthier beverages like low-sugar options in 2023
- Craft beer segment expected to grow at 15% CAGR to 2028, reaching 1 billion liters
- Non-alcoholic beverage market projected to hit USD 30 billion by 2027
- Premium tequila demand forecasted to rise 10% annually through 2025
- E-commerce beverage sales in Mexico to grow 25% YoY to 2025
- Sustainable packaging adoption in beverages to reach 60% by 2027
- Functional drinks market CAGR of 11.2% projected for 2023-2028
- RTD cocktails expected to double in volume to 500 million liters by 2028
- Alcohol-free beer market to expand to 800 million liters by 2027
- Plant-based milk alternatives market to grow 20% CAGR to 2028
- Health claims on beverage labels increased 40% from 2020-2023
- Delivery app beverage orders up 35% post-pandemic to 2025 forecast
- Organic juice segment projected to reach USD 300 million by 2027
- Beer market revenue forecast USD 18 billion by 2027
- Sugar tax impact reduced CSD volume by 10% since 2014, stabilizing 2023
- Premiumization trend lifts spirits ASP by 12% annually to 2026
- Kombucha and kombucha-like drinks to hit 100 million liters by 2028
Trends and Forecasts Interpretation
While Mexico's taste buds are earnestly flirting with wellness and low-sugar sips, their party spirit is defiantly upgrading to premium tequilas and craft beers, all conveniently delivered in sustainable packaging to their doors by an app.
Sources & References
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