While screens continue to dominate our lives, the global story of media consumption is a fascinating and rapidly shifting picture, where traditional television holds strong in some regions even as streaming and social media carve out ever-larger slices of our daily attention.
Key Takeaways
- In 2023, global average daily TV viewing time was 3 hours 12 minutes
- US adults spent 2.75 hours per day on TV in Q1 2024, down 4% YoY
- UK linear TV viewing reached 2 hours 52 minutes daily average in 2023
- Global social media users reached 5.17 billion in 2024
- Average daily social media time worldwide is 2 hours 23 minutes in 2024
- 62.6% of world population active on social media in 2024
- 82% of internet users watch online videos daily 2024
- Netflix 269.6 million paid subscribers worldwide Q1 2024
- Global SVOD revenue $50 billion in 2023
- Global news media revenue $300 billion in 2023
- 86% of Americans get news from digital sources 2024
- TV news reaches 44% of US weekly audience 2024
- Print newspaper circulation down 70% since 2005 US
- US digital news subs 30 million in 2023
- E-book market $14.6 billion globally 2023
Despite the growth of streaming, live television remains dominant, especially for older generations.
Digital Reading and Print
1Print newspaper circulation down 70% since 2005 US
Verified2US digital news subs 30 million in 2023
Verified3E-book market $14.6 billion globally 2023
Verified475% of US adults read book in past year 2023
Directional5Audiobook revenue $1.8 billion US 2023
Single source6Global book market $143 billion in 2023
Verified7Amazon Kindle Unlimited 4 million titles, 67 million subs est. 2024
Verified8Newspaper print ad revenue $8.2 billion US 2023
Verified9Magazine print circulation 130 million US 2023
Directional10Goodreads 150 million members 2024
Single source11UK physical book sales up 1% to £2.9 billion 2023
Verified12Digital magazines surpass print in US circ. 2023
Verified13India print newspaper readers 200 million daily 2023
Verified14E-reader ownership 33% US adults 2023
Directional15France book sales €2.6 billion 2023
Single source16Comic book market $2 billion US 2023
Verified17Library visits 1.3 billion US annually pre-pandemic
Verified18Japan manga market ¥677 billion 2023
Verified19Self-published books 1.7 million on Amazon 2023
Directional20Brazil print book sales 70 million units 2023
Single source2150% of book sales digital in Norway 2024
Verified22US periodical print revenue $6 billion 2023
Verified23Wattpad 90 million users, 500 million stories 2024
Verified24Germany book market €9.1 billion 2023
Directional25Children's books $3.2 billion US 2023
Single sourceDigital Reading and Print Interpretation
The newsprint is fading, but the human urge to read is thriving, having simply traded the rustle of a broadsheet for the silent swipe of a screen and the quiet companionship of a well-worn book.
News Consumption
1Global news media revenue $300 billion in 2023
Verified286% of Americans get news from digital sources 2024
Verified3TV news reaches 44% of US weekly audience 2024
Verified4Online news sites visited by 53% of US adults weekly 2024
Directional5Radio news 32% weekly reach in US 2024
Single source6Print newspapers just 8% weekly reach US 2024
Verified7Social media primary news source for 30% globally 2023
Verified8CNN average 580k primetime viewers Q1 2024
Verified9Fox News 2.5 million primetime avg viewers 2024
Directional10MSNBC 1.2 million primetime avg Q1 2024
Single source11BBC News website 1.3 billion visits annually 2023
Verified12New York Times 8.8 million digital subs Q1 2024
Verified13Washington Post 3 million digital subs 2024
Verified14Wall Street Journal 3.8 million total subs 2024
Directional15Global podcast listeners 464 million monthly 2023
Single source1648% of US get news from social media weekly 2024
Verified17UK digital news consumption 89% of adults 2024
Verified18India news consumers 900 million, TV dominant 2023
Verified19Trust in news media 40% globally 2024
Directional20Email newsletters 350 million subscribers US 2023
Single source21Australia news from TV 62% weekly 2024
Verified22Podcasts news/talk 22% of US listening 2024
Verified23Germany online news daily use 60% 2023
Verified24Brazil fake news concerns 65% of population 2024
Directional2571% pay for news in Norway, highest globally 2024
Single source26US local TV news 35 million viewers nightly 2023
Verified27Global digital news ad revenue $100 billion 2023
VerifiedNews Consumption Interpretation
The world remains hungry for news, but the global diet has shifted decisively from the printed page and living room tube to a messy, mobile, and often distrustful digital buffet, where a staggering $300 billion industry tries to serve everyone from the Fox News devotee to the BBC News skimmer, all while fighting fake news and fleeting attention spans.
Social Media Engagement
1Global social media users reached 5.17 billion in 2024
Verified2Average daily social media time worldwide is 2 hours 23 minutes in 2024
Verified362.6% of world population active on social media in 2024
Verified4US adults spend 2 hours 16 minutes daily on social media 2024
Directional5Instagram has 2 billion monthly active users in 2024
Single source6TikTok daily active users hit 1.7 billion globally 2024
Verified7Facebook still leads with 3.05 billion MAU in Q1 2024
Verified8YouTube 2.7 billion MAU, average 1 hour daily watch time 2024
Verified9WhatsApp 2 billion users, 100 billion messages daily 2024
Directional10Snapchat 414 million DAU in Q1 2024
Single source11LinkedIn 1 billion members, 310 million weekly users 2024
Verified12Pinterest 518 million MAU in 2024
Verified13Twitter/X 550 million MAU in 2024
Verified14Gen Z spends 4 hours 40 minutes daily on social media
Directional1595% of US teens use YouTube, 67% daily 2024
Single source16India 462 million social media users, 2 hours 30 min daily 2024
Verified17Social media ad spend $207 billion globally 2023
Verified1854% of social media users shop via platforms monthly 2024
Verified19China 1.05 billion social media users 2024
Directional20Average user has 6.8 social media accounts globally 2024
Single source21Brazil 144 million social media users, WhatsApp top app 2024
Verified2270% of social media time on mobile devices worldwide
Verified23UK social media use 1 hour 45 minutes daily 2024
Verified24Influencer marketing market $21.1 billion in 2023
Directional2541% of users prefer short-form video content 2024
Single source26Indonesia 167 million social media users 2024
Verified27Social media drives 31% of referral traffic to sites 2024
Verified28Mexico 92 million social media users, TikTok rising 2024
VerifiedSocial Media Engagement Interpretation
With over five billion of us now clocking in for a daily average of two and a half hours of scrolling, liking, and watching, humanity has collectively taken on a lucrative second full-time job where our attention is the product and our clicks pay the salary.
Streaming and Video-on-Demand
182% of internet users watch online videos daily 2024
Verified2Netflix 269.6 million paid subscribers worldwide Q1 2024
Verified3Global SVOD revenue $50 billion in 2023
Verified4Disney+ 150 million subscribers in 2024
Directional5US streaming video usage 24 hours 36 minutes monthly per person 2023
Single source6Amazon Prime Video 200 million subscribers globally 2024
Verified7YouTube Premium 100 million subscribers 2024
Verified8HBO Max (Max) 97.6 million global subs Q1 2024
Verified9Global FAST services reach 300 million monthly users 2024
Directional10Paramount+ 71.2 million subs Q1 2024
Single source11Peacock 34 million paid subs Q1 2024
Verified1238.7% of US TV time spent streaming in March 2024
Verified13Apple TV+ growing to 25 million subs est. 2024
Verified14Hulu 48.8 million subs Q1 2024
Directional15Global video streaming market $99.1 billion revenue 2023
Single source16UK SVOD penetration 68% of households 2024
Verified17India streaming users 500 million by 2024 est.
Verified1884% of US internet users stream video weekly 2024
Verified19Brazil SVOD subs 50 million in 2023
Directional20Live streaming views on Twitch 31 billion hours 2023
Single source21Spotify 626 million MAU, 239 million Premium Q1 2024
Verified2267% of global internet traffic video in 2023
Verified23Australia streaming 40% of video consumption 2024
Verified24China online video users 1.1 billion 2024
Directional25Gaming streaming on YouTube 100 million hours daily
Single source2655% of US pay TV subs also have SVOD 2024
Verified27France SVOD market €2.1 billion revenue 2023
VerifiedStreaming and Video-on-Demand Interpretation
The global population has collectively entered a state of constant, subscription-funded distraction, where we now measure our cultural footprint not in great works of art, but in billions of streaming hours and a dizzying array of monthly bills.
Television Viewing
1In 2023, global average daily TV viewing time was 3 hours 12 minutes
Verified2US adults spent 2.75 hours per day on TV in Q1 2024, down 4% YoY
Verified3UK linear TV viewing reached 2 hours 52 minutes daily average in 2023
Verified478% of US households have pay-TV subscriptions in 2023
Directional5Children aged 2-11 in US watched 2.5 hours of TV daily in 2022
Single source6Global TV ad spend hit $180 billion in 2023
Verified765% of Americans over 65 watch 4+ hours of TV daily
Verified8India TV viewership averaged 4 hours 30 minutes per day in 2023
Verified9Cable TV subscribers in US dropped to 65.2 million in Q4 2023
Directional1055% of TV viewing in Europe is live in 2023
Single source11US TV viewing among 18-34 year olds is 1 hour 45 minutes daily
Verified12Brazil TV daily viewership 4 hours 10 minutes in 2023
Verified1382% of US TV households own smart TVs in 2024
Verified14Japan TV viewing time 3 hours 25 minutes daily average 2023
Directional15Sports events account for 12% of total TV viewing hours globally
Single source16Australia TV viewing down 10% to 2 hours 20 minutes daily 2023
Verified1770% of TV ads watched on connected TVs in US 2023
Verified18France daily TV consumption 3 hours 40 minutes in 2023
Verified19Over 50% of US TV time shift viewing via DVRs in 2023
Directional20Germany TV viewership 3 hours 15 minutes daily 2023
Single source2145% of global TV revenue from advertising in 2023
Verified22US Hispanics watch 30% more TV than average
Verified23South Korea TV viewing 2 hours 50 minutes daily 2023
Verified2490% of US Super Bowl viewers watch live on TV
Directional25Italy TV daily average 3 hours 50 minutes 2023
Single source26Streaming captures 38% of US TV time in 2024
Verified27Canada TV viewing 2 hours 55 minutes daily 2023
Verified2860% of TV content consumed via antennas in rural US
Verified29Spain TV viewership 3 hours 20 minutes daily 2023
Directional30Live TV still dominates 70% of viewing in prime time globally
Single sourceTelevision Viewing Interpretation
The world remains stubbornly glued to the box, with traditional TV holding its ground like a seasoned heavyweight, even as its younger audience slips away to stream in the shadows and its revenue model clings to the adrenaline of live sports and prime-time ads.
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