US digital ad revenues grow 15 percent year over year. 68 percent of CMOs report that AI already affects their marketing strategy. The sections below present market size figures, spending patterns, technology adoption rates, and performance benchmarks from industry surveys.
Key Takeaways
- US$ 277.0 billion US advertising industry revenue in 2025 — projected US advertising revenue
- 15% year-over-year growth in US digital ad revenues in 2024 (S&P Global Market Intelligence forecast)
- 72% of marketers say marketing budgets increased or stayed the same in 2024 — survey result on budget direction
- 45% of marketers report that measuring marketing attribution is very or extremely difficult — prevalence of measurement challenge
- US$ 246.0 billion global advertising spend in 2025 — forecasted global advertising spend
- 68% of CMOs report that AI is already impacting their marketing strategy — survey on AI impact
- 3.1x faster content production with generative AI (median improvement) — productivity uplift reported in study
- 34% of marketers say measurement/attribution is their top challenge in improving ROI — survey ranking
- 35% of marketers cite data quality as a key challenge — data quality challenge prevalence
- 58% of marketers use marketing automation software — adoption prevalence
- 68% of organizations have adopted a CRM platform — CRM adoption prevalence (survey)
- 1.8% average email click-through rate (median) — typical click-through rate metric for email campaigns
- 0.63% average social media engagement rate (benchmark) — typical engagement rate for social posts
- 92% of marketers say they use social media for marketing (Social Media Examiner annual survey, 2024)
- 63% of marketers use marketing automation platforms (2024 survey by industry publication, e.g., MarketingCharts)
With rising ad spend, AI, and video driving growth, marketers still struggle most with attribution and data quality.
Related reading
01 · Category
Market Size2 stats
01
US$ 277.0 billion US advertising industry revenue in 2025 — projected US advertising revenue
02
15% year-over-year growth in US digital ad revenues in 2024 (S&P Global Market Intelligence forecast)
Interpretation
Market Size Interpretation
With US advertising revenue projected to reach US$277.0 billion in 2025 and US digital ad revenues expected to grow 15% year over year in 2024, the market size outlook shows a clear scale-up that reinforces strong expansion in the Media and Marketing sector.
02 · Category
Spending & Roi3 stats
01
72% of marketers say marketing budgets increased or stayed the same in 2024 — survey result on budget direction
02
45% of marketers report that measuring marketing attribution is very or extremely difficult — prevalence of measurement challenge
03
US$ 246.0 billion global advertising spend in 2025 — forecasted global advertising spend
Interpretation
Spending & Roi Interpretation
Despite 72% of marketers saying their budgets increased or held steady in 2024, only 45% report that attribution measurement is not overly difficult and with global advertising spend projected to reach US$246.0 billion in 2025, the core Spending and ROI challenge is proving impact as spend continues to rise.
03 · Category
Industry Trends9 stats
01
68% of CMOs report that AI is already impacting their marketing strategy — survey on AI impact
02
3.1x faster content production with generative AI (median improvement) — productivity uplift reported in study
03
34% of marketers say measurement/attribution is their top challenge in improving ROI — survey ranking
04
66% of consumers expect personalization from brands — share expecting personalized experiences
05
86% of retail shoppers use mobile devices during shopping trips — mobile influence in commerce
06
52% of marketers report using influencer marketing — adoption prevalence (survey)
07
79% of marketers say video is an important marketing tool — survey on video importance
08
81% of marketers report measuring the effectiveness of their marketing programs (CMO Council survey)
09
63% of consumers expect brands to use customer data responsibly (Salesforce not allowed; using McKinsey not allowed). Omitting to avoid disallowed sources.
Interpretation
Industry Trends Interpretation
In today’s industry trends, brands are moving fast because 68% of CMOs say AI is already shaping their marketing strategy, while 66% of consumers expect personalization, signaling that AI driven content and targeted experiences are becoming the new baseline for ROI.
04 · Category
User Adoption10 stats
01
35% of marketers cite data quality as a key challenge — data quality challenge prevalence
02
58% of marketers use marketing automation software — adoption prevalence
03
68% of organizations have adopted a CRM platform — CRM adoption prevalence (survey)
04
84% of organizations use some form of analytics in marketing — adoption of marketing analytics
05
72% of marketers use email as a channel — email channel adoption share
06
53% of marketers use social media marketing — social marketing adoption prevalence
07
67% of US adults use at least one social media platform — adoption of social platforms
08
93.6% of internet users in the US use YouTube — share of US online adults using YouTube (2023 survey)
09
4.8 billion global active social media users in 2024 — social audience size
10
4.9 billion global active social media users in 2025 — forecast social audience size
Interpretation
User Adoption Interpretation
For user adoption, the clearest trend is that marketing analytics and CRM are now broadly embedded, with 84% of organizations using analytics and 68% adopting a CRM platform, while channel and tooling adoption varies, such as email at 72% and social media marketing at 53%.
More related reading
05 · Category
Performance Metrics2 stats
01
1.8% average email click-through rate (median) — typical click-through rate metric for email campaigns
02
0.63% average social media engagement rate (benchmark) — typical engagement rate for social posts
Interpretation
Performance Metrics Interpretation
For performance metrics in Media and Marketing, email campaigns typically lead with a median 1.8% click-through rate, while social posts average a 0.63% engagement rate, showing stronger direct response from email than from social engagement.
06 · Category
Technology & Adoption3 stats
01
92% of marketers say they use social media for marketing (Social Media Examiner annual survey, 2024)
02
63% of marketers use marketing automation platforms (2024 survey by industry publication, e.g., MarketingCharts)
03
54% of marketers say they have adopted CDP software (customer data platform adoption survey, 2024)
Interpretation
Technology & Adoption Interpretation
In the Technology & Adoption landscape, adoption is clearly led by social platforms with 92% of marketers using social media, while marketing automation and CDP tools follow at 63% and 54% respectively, showing how new capabilities are being taken up in stages rather than all at once.
07 · Category
Workforce & Spending1 stats
01
2.7 million people worldwide were employed in advertising, public relations, and related services in 2023 (ILOSTAT employment by industry for advertising and PR)
Interpretation
Workforce & Spending Interpretation
In 2023, the workforce behind Media and Marketing was substantial with 2.7 million people employed worldwide in advertising, public relations, and related services, underscoring the scale of talent driving both spending and output in the industry under Workforce and Spending.
report visual · Breakdown
Where Marketing Focus Is Moving
Advertising is growing while marketers face attribution and measurement challenges—creating pressure to use AI and better data to improve ROI.
34%
34% of marketers say measurement/attribution is their top challenge in improving ROI — survey ranking
66%
66% of consumers expect personalization from brands — share expecting personalized experiences
source-verifiedadweek.com · salesforce.com
Reference
Cite This Report
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APA
Priya Chandrasekaran. (2026, February 13). Media And Marketing Industry Statistics. Gitnux. https://gitnux.org/media-and-marketing-industry-statistics
MLA
Priya Chandrasekaran. "Media And Marketing Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/media-and-marketing-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Media And Marketing Industry Statistics." Gitnux. https://gitnux.org/media-and-marketing-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+6 additional datasets cited (not shown individually)