GITNUXREPORT 2026

Media And Marketing Industry Statistics

Digital advertising dominates and traditional media is declining while marketing shifts towards personalization.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Global advertising revenue reached $963.3 billion in 2023, with digital advertising accounting for 60.3% of the total.

Statistic 2

U.S. digital ad spending hit $289 billion in 2023, growing 12.5% year-over-year.

Statistic 3

Programmatic advertising accounted for 81% of U.S. display ad dollars in 2023.

Statistic 4

Connected TV (CTV) ad spend in the U.S. reached $25.8 billion in 2023, up 22% from 2022.

Statistic 5

Retail media networks generated $57 billion globally in 2023, projected to grow 14% in 2024.

Statistic 6

Social media advertising spend worldwide was $202.5 billion in 2023.

Statistic 7

Search advertising revenue globally amounted to $296 billion in 2023.

Statistic 8

Video advertising spend reached $191 billion globally in 2023, with mobile video at 65% share.

Statistic 9

Out-of-home (OOH) advertising market size was $32 billion globally in 2023.

Statistic 10

U.S. TV ad spend declined to $66.8 billion in 2023, down 2.5% from 2022.

Statistic 11

Audio advertising revenue in the U.S. was $5.2 billion in 2023, with podcasts growing 10%.

Statistic 12

Global ad spend on Meta platforms was $132 billion in 2023.

Statistic 13

Google ad revenue totaled $237.8 billion in 2023.

Statistic 14

Amazon advertising revenue reached $46.9 billion in 2023.

Statistic 15

TikTok global ad revenue was $18 billion in 2023.

Statistic 16

U.S. local advertising spend was $162 billion in 2023.

Statistic 17

Direct mail advertising spend in the U.S. was $4.5 billion in 2023.

Statistic 18

Global sponsorship market size reached $115 billion in 2023.

Statistic 19

Print advertising revenue worldwide fell to $58 billion in 2023.

Statistic 20

U.S. cinema advertising spend was $700 million in 2023.

Statistic 21

Influencer marketing spend globally hit $21.1 billion in 2023.

Statistic 22

Native advertising market size was $12.6 billion globally in 2023.

Statistic 23

U.S. radio ad revenue was $3.7 billion in 2023.

Statistic 24

Global branded content spend reached $25 billion in 2023.

Statistic 25

U.S. political ad spend totaled $14.4 billion in 2024 cycle so far.

Statistic 26

E-commerce ad spend share rose to 25% of total digital ads in 2023.

Statistic 27

APAC ad market grew 7.5% to $285 billion in 2023.

Statistic 28

Europe ad spend reached $209 billion in 2023.

Statistic 29

Latin America ad market was $47 billion in 2023.

Statistic 30

MEA ad spend hit $22 billion in 2023.

Statistic 31

51% of consumers use social to research brands.

Statistic 32

90% of consumers read reviews before purchase.

Statistic 33

70% of buying experiences influenced by customer service.

Statistic 34

86% of buyers pay more for better experience.

Statistic 35

Millennials spend 44% more on brands they’re fans of.

Statistic 36

57% of consumers haven’t started holiday shopping by Oct.

Statistic 37

38% of shoppers buy from loyalty programs.

Statistic 38

Word-of-mouth drives 20-50% of purchases.

Statistic 39

88% of consumers trust reviews as much as recommendations.

Statistic 40

Mobile shoppers spend 2.4x more with AR try-on.

Statistic 41

75% abandon carts due to high shipping costs.

Statistic 42

Personalization influences 80% of consumers.

Statistic 43

69% of consumers complain on social media.

Statistic 44

Loyalty members spend 67% more than non-members.

Statistic 45

64% prefer sustainable brands.

Statistic 46

Gen Z prioritizes authenticity in 92% of brand choices.

Statistic 47

55% of consumers switch brands for better values.

Statistic 48

Impulse buys make up 40% of e-commerce sales.

Statistic 49

71% of consumers expect companies to deliver on promises.

Statistic 50

Video influences 52% of consumers to buy.

Statistic 51

81% research online before store purchase.

Statistic 52

Email newsletters influence 50% of purchases.

Statistic 53

60% of consumers discover brands via search.

Statistic 54

Subscription services retained 78% of customers in 2023.

Statistic 55

45% of consumers use buy now pay later.

Statistic 56

Privacy concerns affect 79% of purchase decisions.

Statistic 57

68% prefer brands with inclusive marketing.

Statistic 58

Voice assistants used by 27% for shopping.

Statistic 59

74% influenced by user-generated content.

Statistic 60

Average consumer sees 4,000-10,000 ads daily.

Statistic 61

Email marketing ROI averages $36 for every $1 spent in 2023 studies.

Statistic 62

81% of B2B marketers use content marketing as a tactic in 2023.

Statistic 63

SEO leads have a 14.6% close rate compared to 1.7% for outbound.

Statistic 64

61% of global marketers say generating leads is their top challenge.

Statistic 65

Mobile accounts for 54.8% of global website traffic in 2023.

Statistic 66

Voice search will account for 50% of all searches by 2025 per 2023 forecasts.

Statistic 67

93% of B2B marketers use LinkedIn for content distribution.

Statistic 68

Average landing page conversion rate is 2.35% across industries in 2023.

Statistic 69

70% of B2B buyers start with a Google search.

Statistic 70

Content marketing generates 3x more leads than traditional marketing.

Statistic 71

47% of buyers view 3-5 pieces of content before engaging a salesperson.

Statistic 72

Personalized CTAs outperform generic by 202%.

Statistic 73

72% of customers expect personalized experiences.

Statistic 74

91% of B2B marketers use video in content strategy.

Statistic 75

Interactive content converts 70% higher than static.

Statistic 76

60% of marketers repurpose content across channels.

Statistic 77

Gated content generates 3x more leads than ungated.

Statistic 78

75% of B2B buyers use social media in buying process.

Statistic 79

Account-based marketing increases deal size by 13%.

Statistic 80

68% of marketers use AI for content creation in 2023.

Statistic 81

PPC ad click-through rates average 3.17% for search.

Statistic 82

50% of marketers plan to increase SEO budgets in 2024.

Statistic 83

88% of marketers use CRM for personalization.

Statistic 84

Omnichannel strategies boost revenue by 9%.

Statistic 85

65% of marketers use chatbots for lead gen.

Statistic 86

AR/VR marketing spend to reach $12B by 2024.

Statistic 87

76% of consumers expect companies to understand their needs.

Statistic 88

Zero-party data improves personalization by 2.9x.

Statistic 89

55% of marketers prioritize first-party data post-cookie.

Statistic 90

TV viewing averages 2h 54m daily in U.S. 2023.

Statistic 91

Global streaming subscriptions average 4.2 per household 2023.

Statistic 92

Podcasts listeners worldwide 464 million monthly 2023.

Statistic 93

U.S. adults spend 12h 3m daily on media 2023.

Statistic 94

85% of U.S. households subscribe to streaming 2023.

Statistic 95

Netflix 260 million paid subscribers Q4 2023.

Statistic 96

YouTube daily watch time over 1B hours 2023.

Statistic 97

Disney+ 150 million subscribers end 2023.

Statistic 98

Spotify 602 million monthly active users Q4 2023.

Statistic 99

News consumption via social media 54% U.S. adults.

Statistic 100

Print newspaper readership down to 20% U.S. adults.

Statistic 101

Radio listenership 82% weekly U.S. 2023.

Statistic 102

Gaming time averages 8.45h weekly globally.

Statistic 103

E-books market share 20% of publishing 2023.

Statistic 104

Over-the-top (OTT) video users 1.8B globally.

Statistic 105

Cable TV subscribers declined 6M in U.S. 2023.

Statistic 106

Social video daily views 14B on Facebook.

Statistic 107

Audiobook listeners up 20% to 57M U.S. 2023.

Statistic 108

Smart speaker ownership 36% U.S. households.

Statistic 109

Linear TV share of viewing 58% U.S. 2023.

Statistic 110

Short-form video daily consumption 95m U.S.

Statistic 111

Music streaming 67% of U.S. music revenue.

Statistic 112

41% of global internet users listen to podcasts.

Statistic 113

News apps used by 33% U.S. adults weekly.

Statistic 114

VR/AR media users 171M globally 2023.

Statistic 115

Online news video consumption 52% U.S. adults.

Statistic 116

Print magazine readership 17% U.S. adults.

Statistic 117

Livestreaming viewers 1.1B globally 2023.

Statistic 118

Connected TV penetration 75% U.S. households.

Statistic 119

Daily mobile media time 4h 39m U.S. adults.

Statistic 120

Global news consumption digital 59% 2023.

Statistic 121

Global users spend average 2h 31m daily on social media.

Statistic 122

Facebook has 3.05 billion monthly active users in 2024.

Statistic 123

Instagram users number 2 billion monthly in 2024.

Statistic 124

TikTok reached 1.7 billion users globally in 2024.

Statistic 125

YouTube has 2.5 billion monthly users in 2024.

Statistic 126

LinkedIn monthly active users at 1 billion in 2024.

Statistic 127

Snapchat daily active users 414 million in Q1 2024.

Statistic 128

Twitter (X) has 550 million monthly users in 2024.

Statistic 129

Pinterest monthly active users 518 million in 2024.

Statistic 130

WhatsApp monthly users 2.78 billion in 2024.

Statistic 131

62.6% of world population uses social media in 2024.

Statistic 132

Average daily social media time 2h 25m in 2024.

Statistic 133

86% of Gen Z discovers products via social media.

Statistic 134

Influencer marketing ROI 11x higher than traditional.

Statistic 135

49% of consumers rely on influencer recommendations.

Statistic 136

User-generated content influences 79% of purchases.

Statistic 137

71% of consumers who had positive social experience likely recommend.

Statistic 138

Live video views on Facebook 3.5B per day.

Statistic 139

82% of TikTok users take action after watching ads.

Statistic 140

Instagram Reels engagement 22% higher than regular videos.

Statistic 141

96% of fashion brands use Instagram for marketing.

Statistic 142

LinkedIn posts get 2x engagement with images.

Statistic 143

Twitter drives 24% of referral traffic for news.

Statistic 144

55% of Pinterest users make purchase after seeing pin.

Statistic 145

WhatsApp Business used by 175M monthly users.

Statistic 146

Social commerce sales to hit $2.9T by 2026.

Statistic 147

44% of local businesses use Facebook for leads.

Statistic 148

Gen Z 98% use YouTube, average 1h+ daily.

Statistic 149

Short-form video consumption up 45% YoY.

Statistic 150

67% of Instagram users look for product inspiration.

Statistic 151

Social media ad engagement 0.09% average.

Statistic 152

78% of salespeople using social sell faster.

Statistic 153

54% of Instagram users shop weekly.

Statistic 154

Global adults average 7 social accounts each.

Statistic 155

73% of marketers use TikTok for awareness.

1/155

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Picture a world where nearly a trillion dollars chases our attention every year, with digital channels now commanding the spotlight as global advertising revenue hit $963.3 billion in 2023, over 60% of which flowed through digital avenues.

Key Takeaways

Global advertising revenue reached $963.3 billion in 2023, with digital advertising accounting for 60.3% of the total.
U.S. digital ad spending hit $289 billion in 2023, growing 12.5% year-over-year.
Programmatic advertising accounted for 81% of U.S. display ad dollars in 2023.
Email marketing ROI averages $36 for every $1 spent in 2023 studies.
81% of B2B marketers use content marketing as a tactic in 2023.
SEO leads have a 14.6% close rate compared to 1.7% for outbound.
Global users spend average 2h 31m daily on social media.
Facebook has 3.05 billion monthly active users in 2024.
Instagram users number 2 billion monthly in 2024.
51% of consumers use social to research brands.
90% of consumers read reviews before purchase.
70% of buying experiences influenced by customer service.
TV viewing averages 2h 54m daily in U.S. 2023.
Global streaming subscriptions average 4.2 per household 2023.
Podcasts listeners worldwide 464 million monthly 2023.

Digital advertising dominates and traditional media is declining while marketing shifts towards personalization.

Advertising Spend

Global advertising revenue reached $963.3 billion in 2023, with digital advertising accounting for 60.3% of the total.
U.S. digital ad spending hit $289 billion in 2023, growing 12.5% year-over-year.
Programmatic advertising accounted for 81% of U.S. display ad dollars in 2023.
Connected TV (CTV) ad spend in the U.S. reached $25.8 billion in 2023, up 22% from 2022.
Retail media networks generated $57 billion globally in 2023, projected to grow 14% in 2024.
Social media advertising spend worldwide was $202.5 billion in 2023.
Search advertising revenue globally amounted to $296 billion in 2023.
Video advertising spend reached $191 billion globally in 2023, with mobile video at 65% share.
Out-of-home (OOH) advertising market size was $32 billion globally in 2023.
U.S. TV ad spend declined to $66.8 billion in 2023, down 2.5% from 2022.
Audio advertising revenue in the U.S. was $5.2 billion in 2023, with podcasts growing 10%.
Global ad spend on Meta platforms was $132 billion in 2023.
Google ad revenue totaled $237.8 billion in 2023.
Amazon advertising revenue reached $46.9 billion in 2023.
TikTok global ad revenue was $18 billion in 2023.
U.S. local advertising spend was $162 billion in 2023.
Direct mail advertising spend in the U.S. was $4.5 billion in 2023.
Global sponsorship market size reached $115 billion in 2023.
Print advertising revenue worldwide fell to $58 billion in 2023.
U.S. cinema advertising spend was $700 million in 2023.
Influencer marketing spend globally hit $21.1 billion in 2023.
Native advertising market size was $12.6 billion globally in 2023.
U.S. radio ad revenue was $3.7 billion in 2023.
Global branded content spend reached $25 billion in 2023.
U.S. political ad spend totaled $14.4 billion in 2024 cycle so far.
E-commerce ad spend share rose to 25% of total digital ads in 2023.
APAC ad market grew 7.5% to $285 billion in 2023.
Europe ad spend reached $209 billion in 2023.
Latin America ad market was $47 billion in 2023.
MEA ad spend hit $22 billion in 2023.

Advertising Spend Interpretation

The media landscape is now a digital colossus where the unstoppable force of programmatic, social, and retail media is systematically dismantling traditional strongholds, all while Google and Meta quietly print money in the background.

Consumer Trends

51% of consumers use social to research brands.
90% of consumers read reviews before purchase.
70% of buying experiences influenced by customer service.
86% of buyers pay more for better experience.
Millennials spend 44% more on brands they’re fans of.
57% of consumers haven’t started holiday shopping by Oct.
38% of shoppers buy from loyalty programs.
Word-of-mouth drives 20-50% of purchases.
88% of consumers trust reviews as much as recommendations.
Mobile shoppers spend 2.4x more with AR try-on.
75% abandon carts due to high shipping costs.
Personalization influences 80% of consumers.
69% of consumers complain on social media.
Loyalty members spend 67% more than non-members.
64% prefer sustainable brands.
Gen Z prioritizes authenticity in 92% of brand choices.
55% of consumers switch brands for better values.
Impulse buys make up 40% of e-commerce sales.
71% of consumers expect companies to deliver on promises.
Video influences 52% of consumers to buy.
81% research online before store purchase.
Email newsletters influence 50% of purchases.
60% of consumers discover brands via search.
Subscription services retained 78% of customers in 2023.
45% of consumers use buy now pay later.
Privacy concerns affect 79% of purchase decisions.
68% prefer brands with inclusive marketing.
Voice assistants used by 27% for shopping.
74% influenced by user-generated content.
Average consumer sees 4,000-10,000 ads daily.

Consumer Trends Interpretation

The modern consumer is a walking paradox of high expectations and short patience, demanding authentic, personalized experiences while wielding the brutal power of social media as both research tool and public shaming device, proving that today's market isn't just about selling a product but meticulously curating every single touchpoint or risk becoming part of the ignored ten thousand ads they scroll past daily.

Digital Marketing

Email marketing ROI averages $36 for every $1 spent in 2023 studies.
81% of B2B marketers use content marketing as a tactic in 2023.
SEO leads have a 14.6% close rate compared to 1.7% for outbound.
61% of global marketers say generating leads is their top challenge.
Mobile accounts for 54.8% of global website traffic in 2023.
Voice search will account for 50% of all searches by 2025 per 2023 forecasts.
93% of B2B marketers use LinkedIn for content distribution.
Average landing page conversion rate is 2.35% across industries in 2023.
70% of B2B buyers start with a Google search.
Content marketing generates 3x more leads than traditional marketing.
47% of buyers view 3-5 pieces of content before engaging a salesperson.
Personalized CTAs outperform generic by 202%.
72% of customers expect personalized experiences.
91% of B2B marketers use video in content strategy.
Interactive content converts 70% higher than static.
60% of marketers repurpose content across channels.
Gated content generates 3x more leads than ungated.
75% of B2B buyers use social media in buying process.
Account-based marketing increases deal size by 13%.
68% of marketers use AI for content creation in 2023.
PPC ad click-through rates average 3.17% for search.
50% of marketers plan to increase SEO budgets in 2024.
88% of marketers use CRM for personalization.
Omnichannel strategies boost revenue by 9%.
65% of marketers use chatbots for lead gen.
AR/VR marketing spend to reach $12B by 2024.
76% of consumers expect companies to understand their needs.
Zero-party data improves personalization by 2.9x.
55% of marketers prioritize first-party data post-cookie.

Digital Marketing Interpretation

While email marketing is still the frugal aristocrat of ROI, the real battle is fought by creating a seamless, personalized journey across channels where compelling content, sharp SEO, and clever AI meet the buyer on their phone—before they even ask—because today's customer expects you to know them better than they know themselves, and your data had better be up to the task.

Media Consumption

TV viewing averages 2h 54m daily in U.S. 2023.
Global streaming subscriptions average 4.2 per household 2023.
Podcasts listeners worldwide 464 million monthly 2023.
U.S. adults spend 12h 3m daily on media 2023.
85% of U.S. households subscribe to streaming 2023.
Netflix 260 million paid subscribers Q4 2023.
YouTube daily watch time over 1B hours 2023.
Disney+ 150 million subscribers end 2023.
Spotify 602 million monthly active users Q4 2023.
News consumption via social media 54% U.S. adults.
Print newspaper readership down to 20% U.S. adults.
Radio listenership 82% weekly U.S. 2023.
Gaming time averages 8.45h weekly globally.
E-books market share 20% of publishing 2023.
Over-the-top (OTT) video users 1.8B globally.
Cable TV subscribers declined 6M in U.S. 2023.
Social video daily views 14B on Facebook.
Audiobook listeners up 20% to 57M U.S. 2023.
Smart speaker ownership 36% U.S. households.
Linear TV share of viewing 58% U.S. 2023.
Short-form video daily consumption 95m U.S.
Music streaming 67% of U.S. music revenue.
41% of global internet users listen to podcasts.
News apps used by 33% U.S. adults weekly.
VR/AR media users 171M globally 2023.
Online news video consumption 52% U.S. adults.
Print magazine readership 17% U.S. adults.
Livestreaming viewers 1.1B globally 2023.
Connected TV penetration 75% U.S. households.
Daily mobile media time 4h 39m U.S. adults.
Global news consumption digital 59% 2023.

Media Consumption Interpretation

We are all enthusiastically drowning in a meticulously curated ocean of content, where streaming subscriptions are the new cable bundles, podcasts are our whispering companions, and our phones have become the permanent, glowing extensions of our hands—proving that while linear TV may still hold a slim majority of our eyes, our attention has been utterly, and perhaps irrevocably, fragmented.

Social Media

Global users spend average 2h 31m daily on social media.
Facebook has 3.05 billion monthly active users in 2024.
Instagram users number 2 billion monthly in 2024.
TikTok reached 1.7 billion users globally in 2024.
YouTube has 2.5 billion monthly users in 2024.
LinkedIn monthly active users at 1 billion in 2024.
Snapchat daily active users 414 million in Q1 2024.
Twitter (X) has 550 million monthly users in 2024.
Pinterest monthly active users 518 million in 2024.
WhatsApp monthly users 2.78 billion in 2024.
62.6% of world population uses social media in 2024.
Average daily social media time 2h 25m in 2024.
86% of Gen Z discovers products via social media.
Influencer marketing ROI 11x higher than traditional.
49% of consumers rely on influencer recommendations.
User-generated content influences 79% of purchases.
71% of consumers who had positive social experience likely recommend.
Live video views on Facebook 3.5B per day.
82% of TikTok users take action after watching ads.
Instagram Reels engagement 22% higher than regular videos.
96% of fashion brands use Instagram for marketing.
LinkedIn posts get 2x engagement with images.
Twitter drives 24% of referral traffic for news.
55% of Pinterest users make purchase after seeing pin.
WhatsApp Business used by 175M monthly users.
Social commerce sales to hit $2.9T by 2026.
44% of local businesses use Facebook for leads.
Gen Z 98% use YouTube, average 1h+ daily.
Short-form video consumption up 45% YoY.
67% of Instagram users look for product inspiration.
Social media ad engagement 0.09% average.
78% of salespeople using social sell faster.
54% of Instagram users shop weekly.
Global adults average 7 social accounts each.
73% of marketers use TikTok for awareness.

Social Media Interpretation

While we’re all busy counting our billions of users and fleeting minutes, the real currency seems to be a simple, human one: trust, forged in the endless scroll between a recommendation and a purchase.

Sources & References

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