US meal kit services reached 27.1 million subscribers. Revenue declined 2 percent while average order values hit 49.86 dollars. Delivery fees of 5 to 10 dollars per order and 21 percent of customers switching providers reflect tightening price sensitivity.
Key Takeaways
- In 2023, the number of meal kit subscribers in the US was 27.1 million.
- Marley Spoon's revenue for 2022 was not reported publicly; however, the company filed for US acquisition/dissolution—no single consolidated annual figure is available (reputable trade reporting).
- 2.0% year-over-year decline in meal kit revenue in the US in 2023 (trade estimate).
- In Germany, 6% of adults reported using meal kits (2021).
- In the UK, meal kit market penetration was 3.4% of adults in 2023 (consumer panel estimate).
- In France, meal kit penetration was 4.1% of adults in 2023 (consumer panel estimate).
- The average order value for meal kits in the US was $49.86 in 2023.
- Grocery delivery customers report meal-kit substitution can increase weekly spending by 5–10% relative to baseline grocery shopping (consumer survey).
- HelloFresh's meals per active customer per week were 2.0 in Q4 2023 (company reporting).
- In 2023, 14% of consumers cited 'reducing food waste' as a reason for buying meal kits (survey).
- The US recycling rate for all materials was 32.1% in 2018 (US EPA).
- 73% of US households have internet access at home (2023), enabling meal kit online ordering.
- Meal kit delivery services charge delivery fees typically ranging from $5 to $10 per order (industry pricing observations, 2023).
- In March 2024, the CPI for food away from home increased 4.0% year-over-year (US).
- US per capita food spending in 2023 was $3,000 (personal consumption; BEA).
US meal kit demand keeps growing, with 27.1 million subscribers in 2023 and average orders nearing $50.
Related reading
01 · Category
Market Size4 stats
01
In 2023, the number of meal kit subscribers in the US was 27.1 million.
02
Marley Spoon's revenue for 2022 was not reported publicly; however, the company filed for US acquisition/dissolution—no single consolidated annual figure is available (reputable trade reporting).
03
2.0% year-over-year decline in meal kit revenue in the US in 2023 (trade estimate).
04
The US meal kit delivery segment is included within the online grocery market and is a small share of online grocery sales (estimate: ~5–7% of online grocery).
Interpretation
Market Size Interpretation
In 2023, the US meal kit market reached 27.1 million subscribers while meal kit revenue fell 2.0% year over year, indicating that despite a sizable customer base the segment’s growth is flattening and remains a modest 5–7% slice of online grocery sales.
02 · Category
User Adoption3 stats
01
In Germany, 6% of adults reported using meal kits (2021).
02
In the UK, meal kit market penetration was 3.4% of adults in 2023 (consumer panel estimate).
03
In France, meal kit penetration was 4.1% of adults in 2023 (consumer panel estimate).
Interpretation
User Adoption Interpretation
User adoption is still relatively niche in Europe, with only about 3.4% of adults in the UK and 4.1% in France using meal kits in 2023, rising to 6% in Germany in 2021.
03 · Category
Performance Metrics4 stats
01
The average order value for meal kits in the US was $49.86in 2023.
02
Grocery delivery customers report meal-kit substitution can increase weekly spending by 5–10% relative to baseline grocery shopping (consumer survey).
03
HelloFresh's meals per active customer per week were 2.0 in Q4 2023 (company reporting).
04
HelloFresh cut its active customer count to 8.9 million in 2022 from 9.4 million in 2021 (company reporting).
Interpretation
Performance Metrics Interpretation
Performance metrics show meal-kit spending is rising with average order values of $49.86 in 2023 and substitution-driven weekly spend increasing by 5 to 10 percent, while HelloFresh’s 2.0 meals per active customer per week in Q4 2023 and its decline in active customers from 9.4 million in 2021 to 8.9 million in 2022 suggest margin pressure alongside steady consumption intensity.
More related reading
04 · Category
Industry Trends5 stats
01
In 2023, 14% of consumers cited 'reducing food waste' as a reason for buying meal kits (survey).
02
The US recycling rate for all materials was 32.1% in 2018 (US EPA).
03
73% of US households have internet access at home (2023), enabling meal kit online ordering.
04
Meal kits are consumed at home: 100% of the meals are intended for at-home preparation (business model definition).
05
Meal kit services commonly provide recipes per box for each meal (multi-meal per delivery structure) with recipes included for preparation (industry definition).
Interpretation
Industry Trends Interpretation
In the Industry Trends landscape, a clear driver is sustainability and digital convenience, with 14% of consumers in 2023 buying meal kits to help reduce food waste while 73% of US households have home internet access to support online ordering.
05 · Category
Cost Analysis4 stats
01
Meal kit delivery services charge delivery fees typically ranging from $5to $10 per order (industry pricing observations, 2023).
02
In March 2024, the CPI for food away from home increased 4.0% year-over-year (US).
03
US per capita food spending in 2023 was $3,000(personal consumption; BEA).
04
21% of meal kit customers said they chose a cheaper provider in the past year (2023 survey).
Interpretation
Cost Analysis Interpretation
For the cost analysis of meal kit delivery services, delivery fees typically run $5 to $10 per order while overall “food away from home” costs rose 4.0% year over year in March 2024, and with US per capita food spending at about $3,000 in 2023, 21% of customers report switching to cheaper providers, pointing to rising price sensitivity.
report visual · Key figures
Meal-kit reach and spend pattern by market
Usage and adoption vary by country while US subscription scale and customer spend remain key indicators.
2023
In 2023, the number of meal kit subscribers in the US was 27.1 million.
6%
In Germany, 6% of adults reported using meal kits (2021).
3.4%
In the UK, meal kit market penetration was 3.4% of adults in 2023 (consumer panel estimate).
4.1%
In France, meal kit penetration was 4.1% of adults in 2023 (consumer panel estimate).
$49.86
The average order value for meal kits in the US was $49.86 in 2023.
$3,000
US per capita food spending in 2023 was $3,000 (personal consumption; BEA).
source-verifiedstatista.com · yougov.co.uk · kantar.com · dataforseo.com · apps.bea.gov2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Kevin O'Brien. (2026, February 13). Meal Kit Delivery Services Industry Statistics. Gitnux. https://gitnux.org/meal-kit-delivery-services-industry-statistics
MLA
Kevin O'Brien. "Meal Kit Delivery Services Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/meal-kit-delivery-services-industry-statistics.
Chicago
Kevin O'Brien. 2026. "Meal Kit Delivery Services Industry Statistics." Gitnux. https://gitnux.org/meal-kit-delivery-services-industry-statistics.
Sources & references
20 datasets cited across this report · attribution is report-level
+4 additional datasets cited (not shown individually)