Key Highlights
- The global health foods market was valued at approximately $620 billion in 2021
- Organic food sales in the United States rose to $56 billion in 2020, representing an 11% increase over the previous year
- 73% of Americans consider organic food essential or important to their health
- The plant-based food market is expected to reach $74.2 billion globally by 2027
- Over 40% of consumers in the U.S. purchase plant-based foods regularly
- The supplement industry in the US was worth over $50 billion in 2022
- The demand for gluten-free products increased by approximately 27% in 2020
- The functional food market is projected to reach $275 billion globally by 2025
- 65% of people who buy healthy foods do so to improve their overall health
- The keto diet market was valued at over $9.7 billion in 2020 and continues to grow rapidly
- Non-dairy milk sales grew by 20% in 2020, reaching over $2 billion in the US
- The global probiotic supplement market is expected to reach $78 billion by 2025
- 54% of consumers actively look for low or no sugar options in health foods
The booming health food industry is transforming the way Americans eat, with market values soaring into hundreds of billions globally and consumers increasingly demanding organic, plant-based, and functional products backed by a growing focus on wellness and sustainability.
Consumer Preferences and Behaviors
- 73% of Americans consider organic food essential or important to their health
- Over 40% of consumers in the U.S. purchase plant-based foods regularly
- 65% of people who buy healthy foods do so to improve their overall health
- 54% of consumers actively look for low or no sugar options in health foods
- Around 36% of Americans buy dietary supplements regularly
- The popularity of superfoods increased by 18% among health-conscious consumers in 2022
- 85% of U.S. consumers want their food and beverages to have added health benefits
- Consumers aged 25-44 are the largest demographic purchasing health foods, representing about 42% of sales in this category
- 48% of consumers read nutrition labels regularly when choosing health foods
- 52% of millennial consumers prefer plant-based and organic food options
- The clean label movement has prompted 65% of food manufacturers to reformulate products to eliminate artificial ingredients
- The number of consumers following a flexitarian diet increased by 20% between 2019 and 2022
- 61% of consumers prefer to buy from brands that prioritize sustainability and health
- 45% of consumers are willing to pay a premium for health foods that are clearly labeled and transparent about ingredients
- 78% of health-conscious consumers say they read ingredient lists before purchasing food products
- The demand for low-sugar and sugar-free health foods increased by 22% during the pandemic
- In 2022, 68% of consumers preferred natural over artificial ingredients in health foods
- 55% of consumers buy health foods online, reflecting digital shopping trends
Consumer Preferences and Behaviors Interpretation
Market Growth
- The global plant-based protein market is expected to grow at a CAGR of 12.7% from 2022 to 2028
- The organic beverage market is projected to grow at a CAGR of 13.2% from 2022 to 2028
- The popularity of keto-friendly snacks increased by 15% in 2022, contributing to the overall growth of keto product sales
- The plant-based egg market is anticipated to grow at a CAGR of 12.1% between 2022 and 2030
Market Growth Interpretation
Market Growth and Market Size
- Organic food sales in the United States rose to $56 billion in 2020, representing an 11% increase over the previous year
- The demand for gluten-free products increased by approximately 27% in 2020
- Non-dairy milk sales grew by 20% in 2020, reaching over $2 billion in the US
- The sports nutrition market was valued at $15 billion in 2021 and is forecasted to grow significantly
- The immunity-boosting foods segment saw a 15% growth in sales during the COVID-19 pandemic
- The vegan cheese market is projected to grow at a CAGR of 8.5% from 2022 to 2030
- The herbal supplement market is expected to reach $9.92 billion by 2027, growing at a CAGR of 5.8%
- The demand for fermented foods has increased by 25% over the last three years, partly due to interest in gut health
- The organic baby food market is projected to grow at a CAGR of 8.2% from 2022 to 2028, reaching $4 billion by 2028
- The plant-based snack segment grew by 15% in sales in 2022, driven by health and sustainability trends
- The global natural sweeteners market is expected to reach $1.6 billion by 2028, growing at a CAGR of 5.4%
Market Growth and Market Size Interpretation
Market Size
- The global health foods market was valued at approximately $620 billion in 2021
- The plant-based food market is expected to reach $74.2 billion globally by 2027
- The supplement industry in the US was worth over $50 billion in 2022
- The functional food market is projected to reach $275 billion globally by 2025
- The keto diet market was valued at over $9.7 billion in 2020 and continues to grow rapidly
- The global probiotic supplement market is expected to reach $78 billion by 2025
- The functional beverage market is projected to reach $208 billion globally by 2024
- The global health bar market was valued at $4 billion in 2022 and is growing rapidly
- The organic snack segment accounted for nearly 33% of all snack sales in 2021
- The global market for healthy infant foods is projected to reach $16 billion by 2027
- The global market for functional foods is projected to be worth $275 billion by 2025
- Consumers spent over $8 billion on probiotics in 2022 in the U.S., showing substantial growth in that segment
- The global superfood market is expected to reach $24 billion by 2027
Market Size Interpretation
Sources & References
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