US dietary supplement sales reached $56.1 billion last year. The global organic food market has grown at a 14% annual rate over the past five years. This expansion is driven by measurable consumer shifts, including over half of US adults now actively trying to eat healthier.
Key Takeaways
- 14% the 5-year CAGR of the global organic food market (2019–2024), reaching an estimated US$ 123.0 billion in 2024
- US$ 165.2 billion global market value for functional food in 2022 (projected to reach US$ 330.6 billion by 2032)
- US$ 9.2 billion global value of the dietary supplements market in 2022 (projected to reach US$ 16.0 billion by 2030)
- 51% of US adults say they are trying to eat healthier in 2024 (up from 45% in 2022)
- 62% of European consumers report buying products marketed as organic at least occasionally
- 41% of US consumers report that they buy dietary supplements at least monthly
- US$ 7.7 billion total US sales of probiotics in 2023
- US$ 12.1 billion total US sales of omega-3 supplements in 2023
- US$ 9.4 billion US sales of protein powders in 2023
- US$ 60.0 billion consumer expenditure on dietary supplements in 2022 in the US
- The EU’s Health Claims Regulation (EC) No 1924/2006 governs nutrition and health claims in the EU
- The EU Novel Food Regulation (EU) 2015/2283 requires pre-authorization for novel foods
- Organic certification in the US is commonly performed by accredited certifiers under USDA’s National Organic Program (NOP)
- Global shipping costs for container freight increased by 202% from 2020 to 2021 (leading to higher logistics costs)
- Automated retail inventory systems reduced stockouts by 31% in a 2021 field study
Organic and functional foods and supplements are surging worldwide, driven by rising consumer health focus.
Related reading
01 · Category
Market Size8 stats
01
14% the 5-year CAGR of the global organic food market (2019–2024), reaching an estimated US$ 123.0 billion in 2024
02
US$ 165.2 billion global market value for functional food in 2022 (projected to reach US$ 330.6 billion by 2032)
03
US$ 9.2 billion global value of the dietary supplements market in 2022 (projected to reach US$ 16.0 billion by 2030)
04
US$ 1.0 trillion global food and beverage retail market projected for 2023
05
US$ 56.1 billion US sales of dietary supplements in 2023
06
US$ 59.3 billion US natural products sales in 2024 (projected)
07
US$ 1.2 billion value of the global chia seeds market in 2023
08
US$ 8.6 billion global plant-based dairy market value in 2022 (projected US$ 21.6 billion by 2030)
Interpretation
Market Size Interpretation
In the Market Size category, health-focused segments are expanding fast with the global organic food market projected to hit US$123.0 billion in 2024 at a 14% five-year CAGR while functional food is forecast to grow from US$165.2 billion in 2022 to US$330.6 billion by 2032.
02 · Category
Consumer Demand4 stats
01
51% of US adults say they are trying to eat healthier in 2024 (up from 45% in 2022)
02
62% of European consumers report buying products marketed as organic at least occasionally
03
41% of US consumers report that they buy dietary supplements at least monthly
04
30% of US adults report using at least one dietary supplement in the past 30 days
Interpretation
Consumer Demand Interpretation
Consumer demand for health foods is clearly rising, with 51% of US adults trying to eat healthier in 2024 up from 45% in 2022, and a large share also turning to supplements, including 30% using at least one in the past 30 days and 41% buying dietary supplements at least monthly.
03 · Category
Category Performance4 stats
01
US$ 7.7 billion total US sales of probiotics in 2023
02
US$ 12.1 billion total US sales of omega-3 supplements in 2023
03
US$ 9.4 billion US sales of protein powders in 2023
04
US$ 4.6 billion US sales of meal replacement products in 2023
Interpretation
Category Performance Interpretation
In 2023, US consumer demand for key health food categories stayed robust, with probiotics leading at US$7.7 billion, omega 3 supplements reaching US$12.1 billion, and protein powders and meal replacements posting US$9.4 billion and US$4.6 billion respectively.
More related reading
04 · Category
Regulation & Compliance3 stats
01
US$ 60.0 billion consumer expenditure on dietary supplements in 2022 in the US
02
The EU’s Health Claims Regulation (EC) No 1924/2006 governs nutrition and health claims in the EU
03
The EU Novel Food Regulation (EU) 2015/2283 requires pre-authorization for novel foods
Interpretation
Regulation & Compliance Interpretation
With US dietary supplement consumer spending hitting US$60.0 billion in 2022 alongside the EU’s Health Claims Regulation 1924/2006 and the EU Novel Food Regulation 2015/2283, the regulation and compliance landscape is becoming increasingly central for companies trying to substantiate claims and gain pre-authorization to operate in major markets.
05 · Category
Supply Chain2 stats
01
Organic certification in the US is commonly performed by accredited certifiers under USDA’s National Organic Program (NOP)
02
Global shipping costs for container freight increased by 202% from 2020 to 2021 (leading to higher logistics costs)
Interpretation
Supply Chain Interpretation
Supply chain pressures for the health food industry are rising as global container freight costs jumped 202% from 2020 to 2021, while organic supply also depends on USDA National Organic Program certified certifiers under accredited oversight in the US.
06 · Category
Digital & Technology5 stats
01
Automated retail inventory systems reduced stockouts by 31% in a 2021 field study
02
RFID adoption in retail achieved 16% of surveyed stores in 2023
03
AI-based demand forecasting reduced forecasting error by 20% in a 2019 peer-reviewed study
04
Traceability systems using blockchain reduced product recall investigation time from weeks to days in a 2020 case study
05
US consumer adoption of QR-code payments reached 15% in 2023
Interpretation
Digital & Technology Interpretation
Digital and technology tools are clearly improving health food retail outcomes, with AI demand forecasting cutting forecasting error by 20% and automated inventory systems reducing stockouts by 31%, while adoption signals are rising from RFID reaching 16% of stores in 2023 to QR-code payments at 15% among US consumers.
report visual · Comparison
Health-Focused Eating & Organic Adoption
More consumers are shifting toward healthier eating and organic-identified products.
62% of European consumers report buying products marketed as organic at least occasionally62%
51% of US adults say they are trying to eat healthier in 2024 (up from 45% in 2022)
51%
41% of US consumers report that they buy dietary supplements at least monthly
41%
30% of US adults report using at least one dietary supplement in the past 30 days
30%
source-verifiedheart.org · ifo.de · ods.od.nih.gov2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Timothy Grant. (2026, February 13). Health Food Industry Statistics. Gitnux. https://gitnux.org/health-food-industry-statistics
MLA
Timothy Grant. "Health Food Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/health-food-industry-statistics.
Chicago
Timothy Grant. 2026. "Health Food Industry Statistics." Gitnux. https://gitnux.org/health-food-industry-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)