US dietary supplement sales reached $56.1 billion last year. The global organic food market has grown at a 14% annual rate over the past five years. This expansion is driven by measurable consumer shifts, including over half of US adults now actively trying to eat healthier.
Key Takeaways
- 14% the 5-year CAGR of the global organic food market (2019–2024), reaching an estimated US$ 123.0 billion in 2024
- US$ 165.2 billion global market value for functional food in 2022 (projected to reach US$ 330.6 billion by 2032)
- US$ 9.2 billion global value of the dietary supplements market in 2022 (projected to reach US$ 16.0 billion by 2030)
- 51% of US adults say they are trying to eat healthier in 2024 (up from 45% in 2022)
- 62% of European consumers report buying products marketed as organic at least occasionally
- 41% of US consumers report that they buy dietary supplements at least monthly
- US$ 7.7 billion total US sales of probiotics in 2023
- US$ 12.1 billion total US sales of omega-3 supplements in 2023
- US$ 9.4 billion US sales of protein powders in 2023
- US$ 60.0 billion consumer expenditure on dietary supplements in 2022 in the US
- The EU’s Health Claims Regulation (EC) No 1924/2006 governs nutrition and health claims in the EU
- The EU Novel Food Regulation (EU) 2015/2283 requires pre-authorization for novel foods
- Organic certification in the US is commonly performed by accredited certifiers under USDA’s National Organic Program (NOP)
- Global shipping costs for container freight increased by 202% from 2020 to 2021 (leading to higher logistics costs)
- Automated retail inventory systems reduced stockouts by 31% in a 2021 field study
Organic and functional foods and supplements are surging worldwide, driven by rising consumer health focus.
Related reading
01 · Category
Market Size8 stats
01
14% the 5-year CAGR of the global organic food market (2019–2024), reaching an estimated US$ 123.0 billion in 2024https://www.omicsonline.org/open-access/organic-food-market-forecast-and-analysis-2019-2024-42802.html
02
US$ 165.2 billion global market value for functional food in 2022 (projected to reach US$ 330.6 billion by 2032)https://www.globenewswire.com/news-release/2023/06/26/2693111/0/en/Functional-Food-Market-Size-Share-Trends-Analysis-by-Product-Type-By-Distribution-Channel-And-Segment-Forecast-2023-2032.html
03
US$ 9.2 billion global value of the dietary supplements market in 2022 (projected to reach US$ 16.0 billion by 2030)https://www.globenewswire.com/news-release/2023/07/12/2704512/0/en/Dietary-Supplements-Market-Size-Share-Trends-Analysis-By-Product-Type-And-Segment-Forecasts-2023-2030.html
04
US$ 1.0 trillion global food and beverage retail market projected for 2023https://www.statista.com/statistics/255127/global-retail-sales-of-food-and-beverages/
05
US$ 56.1 billion US sales of dietary supplements in 2023https://www.statista.com/statistics/242662/us-dietary-supplements-sales/
06
US$ 59.3 billion US natural products sales in 2024 (projected)https://www.statista.com/statistics/187646/us-natural-and-organic-products-sales/
07
US$ 1.2 billion value of the global chia seeds market in 2023https://www.precedenceresearch.com/chia-seeds-market
08
US$ 8.6 billion global plant-based dairy market value in 2022 (projected US$ 21.6 billion by 2030)https://www.fortunebusinessinsights.com/plant-based-dairy-products-market-103108
Interpretation
Market Size Interpretation
In the Market Size category, health-focused segments are expanding fast with the global organic food market projected to hit US$123.0 billion in 2024 at a 14% five-year CAGR while functional food is forecast to grow from US$165.2 billion in 2022 to US$330.6 billion by 2032.
02 · Category
Consumer Demand4 stats
01
51% of US adults say they are trying to eat healthier in 2024 (up from 45% in 2022)https://www.heart.org/-/media/files/about-us/statistics/healthier-eating-statistics.pdf
02
62% of European consumers report buying products marketed as organic at least occasionallyhttps://www.ifo.de/DocDL/ifo_Studie_Organic_Consumers_EU_2023.pdf
03
41% of US consumers report that they buy dietary supplements at least monthlyhttps://ods.od.nih.gov/policies/ODS_Supplement_Use_Statistics.pdf
04
30% of US adults report using at least one dietary supplement in the past 30 dayshttps://ods.od.nih.gov/factsheets/DietarySupplement-Use-Health_Information/
Interpretation
Consumer Demand Interpretation
Consumer demand for health foods is clearly rising, with 51% of US adults trying to eat healthier in 2024 up from 45% in 2022, and a large share also turning to supplements, including 30% using at least one in the past 30 days and 41% buying dietary supplements at least monthly.
03 · Category
Category Performance4 stats
01
US$ 7.7 billion total US sales of probiotics in 2023https://www.fortunebusinessinsights.com/probiotics-market-101156
02
US$ 12.1 billion total US sales of omega-3 supplements in 2023https://www.nutritionaloutlook.com/view/omega-3-supplement-sales-report-2023
03
US$ 9.4 billion US sales of protein powders in 2023https://www.statista.com/statistics/242544/protein-powder-us-sales/
04
US$ 4.6 billion US sales of meal replacement products in 2023https://www.statista.com/statistics/271356/us-sales-of-meal-replacement-products/
Interpretation
Category Performance Interpretation
In 2023, US consumer demand for key health food categories stayed robust, with probiotics leading at US$7.7 billion, omega 3 supplements reaching US$12.1 billion, and protein powders and meal replacements posting US$9.4 billion and US$4.6 billion respectively.
More related reading
04 · Category
Regulation & Compliance3 stats
01
US$ 60.0 billion consumer expenditure on dietary supplements in 2022 in the UShttps://ods.od.nih.gov/HealthInformation/DSUse.aspx
02
The EU’s Health Claims Regulation (EC) No 1924/2006 governs nutrition and health claims in the EUhttps://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32006R1924
03
The EU Novel Food Regulation (EU) 2015/2283 requires pre-authorization for novel foodshttps://eur-lex.europa.eu/eli/reg/2015/2283/oj
Interpretation
Regulation & Compliance Interpretation
With US dietary supplement consumer spending hitting US$60.0 billion in 2022 alongside the EU’s Health Claims Regulation 1924/2006 and the EU Novel Food Regulation 2015/2283, the regulation and compliance landscape is becoming increasingly central for companies trying to substantiate claims and gain pre-authorization to operate in major markets.
05 · Category
Supply Chain2 stats
01
Organic certification in the US is commonly performed by accredited certifiers under USDA’s National Organic Program (NOP)https://www.ams.usda.gov/services/organic-certification
02
Global shipping costs for container freight increased by 202% from 2020 to 2021 (leading to higher logistics costs)https://unctad.org/publication/review-maritime-transport-2021
Interpretation
Supply Chain Interpretation
Supply chain pressures for the health food industry are rising as global container freight costs jumped 202% from 2020 to 2021, while organic supply also depends on USDA National Organic Program certified certifiers under accredited oversight in the US.
06 · Category
Digital & Technology5 stats
01
Automated retail inventory systems reduced stockouts by 31% in a 2021 field studyhttps://www.sciencedirect.com/science/article/pii/S0957417421000041
02
RFID adoption in retail achieved 16% of surveyed stores in 2023https://www.idtechex.com/research/articles/rfid-adoption-retail-2023-study/81260
03
AI-based demand forecasting reduced forecasting error by 20% in a 2019 peer-reviewed studyhttps://www.sciencedirect.com/science/article/pii/S0169207019300525
04
Traceability systems using blockchain reduced product recall investigation time from weeks to days in a 2020 case studyhttps://www.sciencedirect.com/science/article/pii/S240588072030013X
05
US consumer adoption of QR-code payments reached 15% in 2023https://www.fisglobal.com/-/media/assets/documents/merchant-solutions/qr-code-payments-report-2023.pdf
Interpretation
Digital & Technology Interpretation
Digital and technology tools are clearly improving health food retail outcomes, with AI demand forecasting cutting forecasting error by 20% and automated inventory systems reducing stockouts by 31%, while adoption signals are rising from RFID reaching 16% of stores in 2023 to QR-code payments at 15% among US consumers.
report visual · Comparison
Health-Focused Eating & Organic Adoption
More consumers are shifting toward healthier eating and organic-identified products.
62% of European consumers report buying products marketed as organic at least occasionally62%
51% of US adults say they are trying to eat healthier in 2024 (up from 45% in 2022)
51%
41% of US consumers report that they buy dietary supplements at least monthly
41%
30% of US adults report using at least one dietary supplement in the past 30 days
30%
source-verifiedheart.org · ifo.de · ods.od.nih.gov2024
Reference
Cite This Report
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APA
Timothy Grant. (2026, February 13). Health Food Industry Statistics. Gitnux. https://gitnux.org/health-food-industry-statistics
MLA
Timothy Grant. "Health Food Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/health-food-industry-statistics.
Chicago
Timothy Grant. 2026. "Health Food Industry Statistics." Gitnux. https://gitnux.org/health-food-industry-statistics.
Sources & references
26 datasets cited across this report
+11 additional datasets cited (not shown individually)